{"id":10701,"date":"2026-10-07T11:33:39","date_gmt":"2026-10-07T09:33:39","guid":{"rendered":"https:\/\/www.geotelecom.es\/?p=10701"},"modified":"2026-10-07T16:43:38","modified_gmt":"2026-10-07T14:43:38","slug":"citation-vs-recommendation-ia","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/citacion-vs-recomendacion-ia\/","title":{"rendered":"Mentions vs. Recommendations in AI: How Brands Gain Visibility"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Until recently, when we talked about organic visibility, we almost always ended up looking at the same metrics: rankings, impressions, clicks, traffic\u2026 Today, all of that is still important, but there\u2019s a new question that deserves our attention: <strong>What happens when someone asks an AI about our industry, our products, or a need that our business can address?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because <strong>appear in a response generated by artificial intelligence<\/strong> It can mean very different things.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An AI can use an article from your website as a source. It may mention your company because it found it to be related to a topic. Or it may go a step further and recommend your brand when someone asks where to buy a product or which company to choose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Geotelecom, we've been working on the <a href=\"https:\/\/www.geotelecom.es\/en\/seo-for-ia\/\">SEO for AI<\/a> within our projects, and we wanted to see what was happening beyond the theory. So we did something quite simple: we asked questions, repeated the searches, changed the intent, and compared the results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>We conducted the tests in October 2026<\/strong> with Google (AI-generated view), ChatGPT, and Claude, regarding real projects we manage. The responses from these systems change frequently, so it\u2019s best to read what follows as a snapshot of that moment. Even so, the results have helped us confirm something important: simply talking about \u00abranking in AI\u00bb falls short.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/citacion-vs-recomendacion-ia\/#%C2%BFQue_diferencia_hay_entre_una_citacion_y_una_recomendacion_en_IA\" >What is the difference between a citation and a recommendation in AI?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/citacion-vs-recomendacion-ia\/#%C2%BFCuando_utiliza_una_IA_una_web_como_fuente\" >When does an AI use a website as a source?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/citacion-vs-recomendacion-ia\/#De_una_busqueda_concreta_a_una_fuente\" >From a Specific Search to a Source<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/citacion-vs-recomendacion-ia\/#%C2%BFQue_hace_que_una_IA_recomiende_una_marca\" >What makes an AI recommend a brand?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/citacion-vs-recomendacion-ia\/#Una_marca_no_aparece_siempre\" >A brand doesn't always appear<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/citacion-vs-recomendacion-ia\/#La_visibilidad_tambien_cambia_segun_la_IA\" >Visibility also varies depending on the AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/citacion-vs-recomendacion-ia\/#Una_IA_puede_apoyarse_en_fuentes_externas_para_hablar_de_tu_marca\" >An AI can draw on external sources to talk about your brand<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/citacion-vs-recomendacion-ia\/#%C2%BFComo_trabajar_la_visibilidad_de_una_marca_en_IA\" >How can you build brand visibility in AI?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/citacion-vs-recomendacion-ia\/#Construye_autoridad_tematica\" >Build subject matter authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/citacion-vs-recomendacion-ia\/#Trabaja_las_busquedas_long_tail\" >Focus on long-tail searches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/citacion-vs-recomendacion-ia\/#Facilita_que_se_entienda_tu_negocio\" >Make it easier for people to understand your business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/citacion-vs-recomendacion-ia\/#Refuerza_tu_marca_fuera_de_tu_dominio\" >Strengthen your brand outside your domain<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/citacion-vs-recomendacion-ia\/#Aporta_experiencia_no_contenido_por_llenar_el_blog\" >Contribute your experience, not just content to fill the blog<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/citacion-vs-recomendacion-ia\/#SEO_y_GEO_%C2%BFestamos_haciendo_algo_realmente_diferente\" >SEO and GEO: Are We Really Doing Something Different?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/citacion-vs-recomendacion-ia\/#%C2%BFComo_medir_si_una_marca_esta_ganando_visibilidad_en_IA\" >How can you tell if a brand is gaining visibility in AI?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/citacion-vs-recomendacion-ia\/#El_SEO_no_desaparece_cuando_cambia_la_busqueda\" >SEO doesn't go away when search changes<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_diferencia_hay_entre_una_citacion_y_una_recomendacion_en_IA\"><\/span>What is the difference between a citation and a recommendation in AI?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>citation<\/strong> is when an AI <strong>Use a page from your website as a source<\/strong> To craft your response: Your content provides information. A <strong>recommendation<\/strong> is when AI <strong>Include your brand among the options it suggests<\/strong> To the user: Your company is part of the solution. And between the two of you, there is a middle ground: the <strong>mention<\/strong>, in which AI <strong>mentions the brand without linking to its website or explicitly recommending it<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is easier to understand with an example. Let's start with a <strong>information search<\/strong>: \u00abHow much money do I need to start investing in gold?\u00bb If the answer is based on an article by a company that specializes in precious metals to explain how much capital is needed, we have a <strong>citation<\/strong>: The website is serving as a source.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now let's change the query to a <strong>business search<\/strong>: \u00abWhat are the best places to buy gold online in Spain?\u00bb If that same company appears among the suggested options, we have a <strong>recommendation<\/strong>. It no longer just provides information: the brand itself is part of the solution to a business need.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The difference matters.<\/strong> A quote can reinforce our authority on a topic, while a recommendation brings us much closer to a purchasing decision. And one does not necessarily imply the other.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFCuando_utiliza_una_IA_una_web_como_fuente\"><\/span>When does an AI use a website as a source?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Based on what we've observed, an AI tends to use a website as a source <strong>when you have a page that specifically answers the question being asked<\/strong>. It's not enough to just talk about the topic in general: content created to address a specific question works best.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We cannot say that this always happens or that there is a direct cause-and-effect relationship. Generative systems <strong>They do not provide a set formula<\/strong> that ensures which URLs they will select. But we have noticed a pattern, and we verified it in one of our projects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a <strong>precious metals sector project<\/strong>. We've been working on his blog and building his brand authority for years, using an SEO strategy that includes link building. At first, we needed to build a content foundation around relatively broad topics within the industry. Over time, we've been able to <strong>go into much greater depth and address specific questions<\/strong>: how much money you need to start investing, the differences between bullion and collectible coins, the liquidity of certain coins, and when it might be a good idea to sell gold.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We decided to see what would happen if we entered some of those questions directly into AI-powered search engines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"De_una_busqueda_concreta_a_una_fuente\"><\/span>From a Specific Search to a Source<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We searched Google: \u00abHow much money do I need to start investing in gold?\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The AI-generated image used this as one of its sources <strong>the specific article<\/strong> that we had worked on that issue.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"913\" height=\"725\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/ejemplo-geo-4.jpg\" alt=\"\" class=\"wp-image-10738\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/ejemplo-geo-4.jpg 913w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/ejemplo-geo-4-300x238.jpg 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/ejemplo-geo-4-767x609.jpg 767w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/ejemplo-geo-4-15x12.jpg 15w\" sizes=\"(max-width: 913px) 100vw, 913px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We're still testing:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abIs it better to buy gold bars or gold coins as an investment?\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Another URL for the project<\/strong> among the sources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abWhich gold coins are easiest to sell in Europe?\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It appears again <strong>blog content<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abWhat's the difference between bullion and numismatics?\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI once again turns to <strong>a page that specifically addresses that question<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In the four clinics we tested<\/strong>, the response cited a URL from the project's blog among its sources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What we can verify, however, is the result: various pieces of content created to answer very specific questions are being used as sources <strong>when users ask exactly those questions<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And this reinforces something we've been working on for some time in SEO: <strong>It's not all about chasing the keyword with the highest search volume<\/strong>. A specific question can bring us much closer to a real need.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_hace_que_una_IA_recomiende_una_marca\"><\/span>What makes an AI recommend a brand?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We haven't identified a single factor. In our tests, the factor that had the greatest impact on the result was <strong>the purpose of the consultation<\/strong>, <strong>the AI engine<\/strong> who answered and <strong>the sources on which the response was based<\/strong>, whether internal or external.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We saw this when we raised questions with a <strong>clear commercial intent<\/strong> on two e-commerce sites in very different industries: one specializing in precious metals and the other in the pet industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Una_marca_no_aparece_siempre\"><\/span>A brand doesn't always appear<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>pet industry project<\/strong> The blog is a leading authority on the subject: we cover everything from dog breeds and recommendations for dog food lines to the latest industry news. In addition, we optimize the SEO for product pages\u2014with frequently asked questions and key information clearly highlighted\u2014and ensure effective interlinking between content, categories, and products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even with all that work behind us, we did <strong>six general inquiries<\/strong> related to buying food and dog food.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company appeared in <strong>four<\/strong>. The AI included it in several searches for recommended stores, the best stores, or where to buy pet food online, and even in some focused on deals, but <strong>not in all of them<\/strong>: The result changed when the way the question was asked was modified.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"913\" height=\"725\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/ejemplo-geo-2.png\" alt=\"\" class=\"wp-image-10703\" style=\"aspect-ratio:1.2593467138921683;width:732px;height:auto\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/ejemplo-geo-2.png 913w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/ejemplo-geo-2-300x238.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/ejemplo-geo-2-15x12.png 15w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/ejemplo-geo-2-767x609.png 767w\" sizes=\"(max-width: 913px) 100vw, 913px\" \/><figcaption class=\"wp-element-caption\">Chat GPT search, October 2026. Query focused on offers. Client in the pet industry<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Also take a look at the sources cited for each recommendation: <strong>AI doesn't rely solely on the store's website<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We then conducted the test using different brands of pet food. <strong>It only appeared when I asked about one of them.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This significantly changes the question we should be asking ourselves. Instead of, \u00abDoes my company rank well in AI?\u00bb perhaps we should ask, \u00ab<strong>For what needs does AI link my brand to a potential solution?<\/strong>\u00ab<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because a store may appear in one search result and disappear in another very similar one, and <strong>It's not always easy to know why<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_visibilidad_tambien_cambia_segun_la_IA\"><\/span>Visibility also varies depending on the AI<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the precious metals e-commerce sector, we find <strong>a much more frequent commercial presence<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company appeared in search results for queries such as where to buy gold in Spain, which investment gold stores to choose, where to buy gold bars safely, or what options are available for purchasing coins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then we asked a much more specific question:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abI have 500 \u20ac to invest in physical gold. Where could I buy it?\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ChatGPT<\/strong> He managed to find a specific product listing for a 2.5-gram ingot and used it as one of the options that fit that budget.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We tried the same question in <strong>Claude<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The response explained what kinds of products could be purchased with \u20ac500, mentioning small bars, coins, and specialty retailers, but <strong>Our project wasn't listed<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"723\" height=\"663\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/ejemplo-geo-3.jpg\" alt=\"\" class=\"wp-image-10704\" style=\"width:600px;height:auto\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/ejemplo-geo-3.jpg 723w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/ejemplo-geo-3-13x12.jpg 13w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/ejemplo-geo-3-300x275.jpg 300w\" sizes=\"(max-width: 723px) 100vw, 723px\" \/><figcaption class=\"wp-element-caption\">Claude, October 2026.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Same intention. Two engines. Two different results.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That's why it's difficult to talk about <strong>a single \u00abposition\u00bb in AI<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Una_IA_puede_apoyarse_en_fuentes_externas_para_hablar_de_tu_marca\"><\/span>An AI can draw on external sources to talk about your brand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This has been one of the most interesting parts of the tests.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We asked which were the best stores to buy gold online in Spain. The AI started with <strong>information from a comparison site<\/strong> to help put together part of the selection, but as we gathered information about the project we're working on, <strong>went directly to its official website<\/strong> to discuss the catalog, manufacturers, shipping, and buyback.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In that same response, <strong>Some competitors were backed by other external sources<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is of particular interest to us because it brings to light something we sometimes forget when we talk about GEO: <strong>A brand's authority is not built solely within its own domain<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What other websites say about it, which products it is associated with, which comparison lists it appears on, and which media outlets consider it relevant are also part of its digital footprint.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEO, branding, and reputation<\/strong> They're starting to mix together much more than they did a few years ago.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_trabajar_la_visibilidad_de_una_marca_en_IA\"><\/span>How can you build brand visibility in AI?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We can work <strong>five fronts<\/strong>: build subject matter authority, target long-tail searches, help people understand the business, strengthen the brand outside the domain, and contribute our own expertise. <strong>None of them guarantees a recommendation<\/strong> on ChatGPT, Gemini, Google AI Mode, or any other AI engine\u2014and if someone promises a formula for always appearing, it's best to take it with a grain of salt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But they do help a brand become <strong>more understandable, relevant, and recognizable<\/strong> on and off its website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Construye_autoridad_tematica\"><\/span>Build subject matter authority<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We don't need to write about absolutely everything related to our industry. We need to decide <strong>in which areas we want our brand to truly be a leader<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you sell a specialized product, address any questions that come up <strong>before, during, and after purchasing it<\/strong>. If you provide a service, explain the problems you solve, the decisions the client needs to make, and the areas in which you have real-world experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In our example about precious metals, the task isn't to repeat \u00abinvest in gold\u00bb in twenty articles. We've been building content around <strong>different and increasingly specific questions<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It's exactly what we already do as part of an SEO strategy: building relevance <strong>around a business<\/strong>, not around a single keyword.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trabaja_las_busquedas_long_tail\"><\/span>Focus on long-tail searches<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The way we ask an AI a question is usually <strong>more conversational<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We don't necessarily write \u00abgold as an investment.\u00bb We ask, \u00abI have 500 euros\u2014what kind of gold can I buy?\u00bb or \u00abWhich coin will be easiest to sell in a few years?\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That makes the <strong>long-tail searches<\/strong> and the specific needs will become even more meaningful.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It doesn't mean giving up on high-volume keywords. It means <strong>Expand keyword research<\/strong> and also think about questions, comparisons, situations, and real-life problems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In our article on <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/ia-mode-for-seo\/\">How AI Mode Is Affecting SEO<\/a> We were already talking about this very shift toward <strong>more detailed inquiries<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facilita_que_se_entienda_tu_negocio\"><\/span>Make it easier for people to understand your business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There is a less noticeable but essential part.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A website should make it clear <strong>Who the company is, what it offers, and what it specializes in<\/strong> and how its content, categories, products, and services are related.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here we continue talking about <strong>Lifelong SEO<\/strong>: architecture, internal linking, well-structured content, comprehensive corporate pages, consistent information, and structured data when appropriate. This is what we do, for example, in the pet e-commerce sector, where we ensure that product pages include FAQs and well-structured key information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not because implementing Schema will magically result in a recommendation, but because <strong>make our website easier to understand<\/strong> It has always been a part of SEO work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Refuerza_tu_marca_fuera_de_tu_dominio\"><\/span>Strengthen your brand outside your domain<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This part gives us more to think about after our tests.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If an AI can use an external source to explain why it includes a company among its recommendations, <strong>We can't limit our strategy to just working on our own website<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Link building, industry-specific media, brand mentions, comparison sites, relevant directories<\/strong>, digital public relations, or third-party content can help build a broader presence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the precious metals project, for example, link building and brand authority efforts have long been part of the strategy. With generative search, observe <strong>Who talks about a brand and what do they say about it?<\/strong> It becomes even more interesting, as we saw when the AI relied on a comparison tool to build its selection.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aporta_experiencia_no_contenido_por_llenar_el_blog\"><\/span>Contribute your experience, not just content to fill the blog<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AI can generate a generic article on virtually any topic in a matter of seconds. <strong>Competing by producing more of the same<\/strong> It makes less and less sense.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Firsthand data, evidence, and experience with clients<\/strong>, examples, comparisons, product knowledge, or a professional perspective offer something that is much harder to replicate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, that's what inspired this article. We could have simply written another guide explaining what GEO and AEO are, but we preferred to <strong>check what was happening in real projects<\/strong> and also include the tests in which the brand did not appear.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because those teach us something, too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_y_GEO_%C2%BFestamos_haciendo_algo_realmente_diferente\"><\/span>SEO and GEO: Are We Really Doing Something Different?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No, we don't see them as two separate strategies. With the emergence of GEO (Generative Engine Optimization), AEO, and all the acronyms that have come since, it may seem like we need to forget what we've learned and start from scratch. We don't see it that way: <strong>SEO remains the foundation<\/strong>, and what is expanding are the places where that work can generate visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you'd like to learn more about the definitions, we've already explained them in our article on <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/geo-aeo-future-of-seo-as-it-affects-us\/\">GEO, AEO, and the Future of SEO<\/a>, and in the one for the <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/llms-file-which-is-how-to-create-it\/\">llms.txt file<\/a> We're talking about one of the most talked-about technical measures.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In our <a href=\"https:\/\/www.geotelecom.es\/en\/seo-agency\/\">SEO agency<\/a> We work with both realities <strong>as part of the same strategy<\/strong>: Ensuring that a company is visible where its potential customers search for information and make decisions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_medir_si_una_marca_esta_ganando_visibilidad_en_IA\"><\/span>How can you tell if a brand is gaining visibility in AI?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Creating relevant query groups and observing what happens over time<\/strong>, not with isolated screenshots. Asking a question, getting a screenshot that shows our company, and claiming that \u00abwe\u2019re already ranked on ChatGPT\u00bb doesn\u2019t really accomplish much.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We don't just look to see whether or not the brand appears. We analyze:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Why are you asking?<\/strong> appears and for which ones it disappears.<\/li>\n\n\n\n<li><strong>What kind of occurrence is this:<\/strong> a citation, a mention, or a recommendation.<\/li>\n\n\n\n<li><strong>What URL do you use as a source:<\/strong> home, category, product, service, or item.<\/li>\n\n\n\n<li><strong>What external sources?<\/strong> appear in connection with the brand.<\/li>\n\n\n\n<li><strong>In which engines<\/strong> The presence is repeated.<\/li>\n\n\n\n<li><strong>How the result changes<\/strong> by changing the purpose of the consultation.<\/li>\n\n\n\n<li><strong>If that visibility ends up leading to<\/strong> traffic, leads, or sales that we can identify.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To do this, we combine <strong>tools<\/strong> such as Google Search Console (long-tail and conversational queries, and pages with many impressions and few clicks), GA4 and Microsoft Clarity (traffic from AI domains and what those users do once they arrive), and Sistrix and Semrush (visibility trends and comparisons with competitors). None of these tools currently offers comprehensive AI metrics, so we supplement them with repeated, recorded manual tests.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There's something else: <strong>Not everything will end up being tracked in GA4<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If someone asks an AI which companies they should evaluate, sees our brand, and then searches for us directly on Google a few days later, it's difficult to attribute that journey. <strong>The fact that ChatGPT didn't generate a click doesn't necessarily mean that the impression wasn't valuable.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That's why measuring generative visibility still has a long way to go. What we can do right now is <strong>stop measuring it solely based on isolated instances<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_SEO_no_desaparece_cuando_cambia_la_busqueda\"><\/span>SEO doesn't go away when search changes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Based on these findings, and taking into account the caveats we have noted, our interpretation is as follows: <strong>We are not replacing SEO with GEO<\/strong>.<strong> We are expanding the property.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A well-crafted SEO strategy can drive traffic and improve rankings on Google, but it can also build something that is now even more important: <strong>a clear connection between a brand, its industry, and the area in which it truly has expertise<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes that authority will take the form of a URL cited by Google. Other times, it will be a recommendation from ChatGPT. And <strong>There will be consultations in which we simply won't be present<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is precisely why our question can no longer be simply, \u00abFor which keywords are we ranking?\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We also need to start asking ourselves <strong>In what areas do AIs consider us relevant?<\/strong>, how they present our brand, and what sources they use when discussing it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because gaining visibility is no longer just about holding a position. It's about being one of the answers worth considering.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Until recently, when we talked about organic visibility, we almost always ended up looking at the same metrics: rankings, impressions, clicks, traffic\u2026 Today, all of that is still important, but there\u2019s a new question that deserves our attention: What happens when someone asks an AI about our industry, our products, or a need that our business can address? Because appearing in an AI-generated response can mean very different things. An AI might use an article from your website as a source. It might mention your company because it found it related to a topic. Or it might go a step further and recommend your brand when someone asks where to buy a product or which company to choose. At Geotelecom, we\u2019ve been working on AI SEO within our projects for some time, and we wanted to see what was happening beyond the theory. So we did something quite simple: we asked questions, repeated the searches, changed the search intent, and compared the responses. We conducted the tests in October 2026 using Google (AI-generated view), ChatGPT, and Claude, based on real projects we manage. The responses from these systems change frequently, so it\u2019s best to read what follows as a snapshot of that moment. Even so, the results have helped us confirm something important: simply talking about \u00abranking in AI\u00bb falls short. What\u2019s the difference between a citation and a recommendation in AI? A citation is when an AI uses a page from your website as a source to build its response: your content provides information. A recommendation is when the AI includes your brand among the options it proposes to the user: your company is part of the answer. And between the two there\u2019s a middle ground\u2014the mention\u2014where the AI names the brand without linking to its website or explicitly recommending it. This is best understood with an example. Let\u2019s start with an informational search: \u00abHow much money do I need to start investing in gold?\u00bb If the answer draws on an article from a company specializing in precious metals to explain how much capital is needed, we have a citation: the website is acting as a source. Now let\u2019s change the query to a commercial search: \u00abWhat are the best stores to buy gold online in Spain?\u00bb If that same company appears among the suggested options, we have a recommendation. It no longer provides just information: the brand itself is part of the answer to a commercial need. The difference matters. A citation can reinforce our authority on a topic, while a recommendation draws us into a conversation much closer to a purchasing decision. And one does not necessarily imply the other. When does an AI use a website as a source? Based on our observations, an AI tends to use a website as a source when it has a page that specifically answers the question posed to it. It\u2019s not enough to discuss the topic in general terms: content created to address a specific question works best. We can\u2019t say this always happens or that there\u2019s a direct cause-and-effect relationship. Generative systems don\u2019t offer a fixed formula that guarantees which URLs they\u2019ll select. But we have seen a pattern, and we verified it in one of our projects. It\u2019s a project in the precious metals sector. We\u2019ve been working on their blog and brand authority for years, using an SEO strategy that includes link building. At first, we needed to build a content foundation around relatively broad topics within the sector. Over time, we\u2019ve been able to delve much deeper and address specific questions: how much money is needed to start investing, the differences between bullion and numismatics, the liquidity of certain coins, or when it might be a good idea to sell gold. We decided to see what happened when we entered some of those questions directly into AI-powered search engines. From a Specific Search to a Source We asked Google: \u00abHow much money do I need to start investing in gold?\u00bb The AI-generated overview used the specific article we\u2019d written on that topic as one of its sources. We continued testing: \u00abIs it better to buy gold bars or coins for investing?\u00bb Another URL from the project appeared among the sources. \u00abWhich gold coins are easiest to sell in Europe?\u00bb Content from the blog appeared again. \u00abWhat\u2019s the difference between bullion and numismatics?\u00bb The AI once again draws on a page that specifically addresses that question. In all four queries we tested, the answer included a URL from the project\u2019s blog among its sources. What we can verify is the result: various pieces of content created to answer very specific questions are being used as sources when users ask precisely those questions. And this reinforces something we\u2019ve been working on for a while in SEO: not everything comes down to chasing the keyword with the highest search volume. A specific question can bring us much closer to a real need. What makes an AI recommend a brand? We haven\u2019t found a single factor. In our tests, the factors that most influenced the result were the intent of the query, the AI engine providing the answer, and the sources the answer drew upon\u2014whether internal or external. We observed this when running queries with a clear commercial intent on two e-commerce sites in very different industries: one specializing in precious metals and the other in the pet industry. A brand doesn\u2019t always appear. The pet industry project has a lot of authority on the blog: we cover everything from dog breeds and pet food recommendations to industry news. In addition, we optimized the SEO for the product pages, with frequently asked questions and key information clearly highlighted, and we carefully managed the interlinking between content, categories, and products. Even with all that work behind us, we ran six generic queries related to buying dog food and treats. The company appeared in four of them. The AI included it in several searches about recommended stores, best stores, or where to buy dog food online\u2014and even in some focused on deals\u2014but not in all of them: the results changed when the phrasing of the query was modified.<\/p>","protected":false},"author":1,"featured_media":10720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,23],"tags":[],"class_list":["post-10701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inteligencia-artificial","category-posicionamiento-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Citaci\u00f3n vs. recomendaci\u00f3n en IA: visibilidad de marca Geotelecom<\/title>\n<meta name=\"description\" content=\"\u00bfPosicionar en IA es lo mismo que ser citado? Descubre la diferencia entre citaci\u00f3n y recomendaci\u00f3n con casos reales de ecommerce en ChatGPT y Google.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/citation-vs-recommendation-ia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Citaci\u00f3n vs. recomendaci\u00f3n en IA: visibilidad de marca Geotelecom\" \/>\n<meta property=\"og:description\" content=\"\u00bfPosicionar en IA es lo mismo que ser citado? Descubre la diferencia entre citaci\u00f3n y recomendaci\u00f3n con casos reales de ecommerce en ChatGPT y Google.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/citation-vs-recommendation-ia\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-07T09:33:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-07T14:43:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/destacar-online.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sonia Puente Rodr\u00edguez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sonia Puente Rodr\u00edguez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mention vs. Recommendation in AI: Geotelecom Brand Visibility","description":"Is ranking in AI the same as being cited? 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