{"id":10880,"date":"2026-10-16T10:09:59","date_gmt":"2026-10-16T08:09:59","guid":{"rendered":"https:\/\/www.geotelecom.es\/?p=10880"},"modified":"2026-10-16T10:26:55","modified_gmt":"2026-10-16T08:26:55","slug":"social-search-video-ranking-social-media","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/social-search-posicionar-videos-redes-sociales\/","title":{"rendered":"Social Search: Optimize Your Videos to Be Discovered on Social Media"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A few years ago, when we wanted to look something up online, the first step was pretty clear: go to Google. We still do that today, although now we also turn to tools like ChatGPT or Claude. But Google isn't always our first choice anymore.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You want to find a restaurant, so you check Instagram. You're looking for a recipe, and you end up on TikTok. You need to learn how to set up a tool, and you'll probably end up watching a video on YouTube.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Social media is no longer just a place where we scroll. We also use it to look for answers.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And for those of us who work creating content for brands, this should prompt us to make some changes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The question we ask ourselves:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abWhat can we post this week?\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When we should often ask ourselves:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abWhat is our client looking for?\u00bb<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/social-search-posicionar-videos-redes-sociales\/#Ya_no_solo_descubrimos_contenido_lo_buscamos\" >We no longer just discover content\u2014we seek it out<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/social-search-posicionar-videos-redes-sociales\/#Crear_pensando_en_busquedas_cambia_el_enfoque\" >Designing with search in mind changes the approach<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/social-search-posicionar-videos-redes-sociales\/#%C2%BFEs_esto_hacer_SEO_en_TikTok_YouTube_e_Instagram\" >Is this what SEO on TikTok, YouTube, and Instagram looks like?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/social-search-posicionar-videos-redes-sociales\/#Si_alguien_busca_una_respuesta_dasela_rapido\" >If someone is looking for an answer, give it to them right away<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/social-search-posicionar-videos-redes-sociales\/#%C2%BFQuieres_convertir_tus_redes_sociales_en_un_canal_de_venta_real\" >Do you want to turn your social media into a real sales channel?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ya_no_solo_descubrimos_contenido_lo_buscamos\"><\/span>We no longer just discover content\u2014we seek it out<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TikTok is probably one of the clearest examples<\/strong>. The platform itself has been enhancing its search engine and developing tools for creators to find out what topics people are searching for for some time now. In addition, throughout 2026, it has continued to strengthen this discovery aspect with features related to local content, travel, restaurants, and businesses. If you want to see how it has evolved, you can read the <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/whats-new-in-tiktok\/\">TikTok Updates<\/a> that we've been collecting on the blog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The data points in the same direction. According to the <a href=\"https:\/\/iabspain.es\/iab-spain-presenta-estudio-rrss-2026\/\">IAB Spain's 2026 Social Media Study<\/a>, produced in collaboration with Elogia, <strong>54 % of users already use social media to search for information<\/strong> before shopping online, with Instagram as the primary platform for research and TikTok strengthening its role in discovering products and trends through <a href=\"https:\/\/www.geotelecom.es\/en\/tiktok-shop\/\">TikTok Shop<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The same study notes that the <strong>44 % of users acknowledge that social media influences their purchasing decisions<\/strong> and that 1 in 4 has already made a purchase directly through them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google had already warned about this a few years ago. In 2022, according to <a href=\"https:\/\/fortune.com\/2022\/07\/13\/google-tiktok-instagram-search-engine-brainstorm-tech\/\">an internal company survey<\/a> to users <strong>Among Americans aged 18 to 24, nearly 40 % used TikTok or Instagram instead of Google Maps or a search engine<\/strong>, when I was trying to find a place to eat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And that makes a lot of sense. We\u2019re not just looking for generic things like \u00abTrip to Rome.\u00bb We\u2019re increasingly searching for much more specific information: \u00abWhat to see in Rome in three days,\u00bb \u00abRestaurants in Rome that aren\u2019t for tourists.\u00bb This is where video has a huge advantage: <strong>It doesn't just tell us something\u2014it teaches us.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"504\" height=\"629\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/busquedas-tiktok.png\" alt=\"\" class=\"wp-image-10881\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/busquedas-tiktok.png 504w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/busquedas-tiktok-240x300.png 240w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/busquedas-tiktok-10x12.png 10w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If someone is looking for instructions on how to prune a rose bush, they'll probably appreciate seeing exactly where to cut. If they're looking for a burger joint in a city, they'll surely want to see the restaurant, the menu, and what the food is really like. And if they want to buy a tool, <strong>see how it works<\/strong> It can offer much more than just a description.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Crear_pensando_en_busquedas_cambia_el_enfoque\"><\/span>Designing with search in mind changes the approach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Let's think about a store that specializes in plants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We could post a Reel titled:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab3 Tips for Caring for Your Plants \ud83c\udf31.\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That's right. But it's pretty generic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now let's think about a real-life search:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abWhy are the leaves on my plants turning yellow?\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The content of the video may be practically the same, but the intent is completely different.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first one tries to catch someone's attention while they're scrolling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The second one is for someone who already has a problem.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here's another example.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A home improvement store might post:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abDiscover our new pressure washer.\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or I could put it this way:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abHow much pressure does a pressure washer need to clean a patio?\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We'll continue showing you the product, but first we're clearing up a question.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For me, this is one of the main opportunities: <strong>Stop constantly talking about what we want to sell and start talking more about what the user wants to know.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFEs_esto_hacer_SEO_en_TikTok_YouTube_e_Instagram\"><\/span>Is this what SEO on TikTok, YouTube, and Instagram looks like?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In a way, yes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But we also shouldn't turn every vertical video into a website optimized down to the last detail. It's the same reasoning we apply in our work on <a href=\"https:\/\/www.geotelecom.es\/en\/seo-agency\/\">SEO positioning<\/a>: <strong>based on search intent rather than an isolated keyword.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The important thing is to understand the search.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What would our client write?<\/li>\n\n\n\n<li>What's your question?<\/li>\n\n\n\n<li>What problem are you trying to solve?<\/li>\n\n\n\n<li>Do you want to learn, compare, shop, or just get inspired?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To answer these questions, you don't have to start from scratch: <strong>the search engine's autocomplete feature on each platform, the comments on your own videos, and the questions received by customer service<\/strong> They usually provide very good clues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then we can help the platform understand the video by using those words naturally in what we say, in the on-screen text, in the title, or in the description.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After all, doing <strong>SEO on Social Media<\/strong> It also involves making it easier for platforms to identify what our content is about and when it might be relevant to a search.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But there's something even more important: <strong>that the video actually answers the question.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube, for example, explains on its <a href=\"https:\/\/support.google.com\/youtube\/answer\/16090438?hl=es\">official documentation on how the search works<\/a> which takes three main factors into account when ranking results: relevance, engagement, and quality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Relevance is estimated based on how well the title, tags, description, and the video\u2019s content itself align with what someone is searching for. Engagement takes into account, for example, the watch time for a video related to that specific search query. And when it comes to quality, it looks for signs of the channel\u2019s expertise, authority, and trustworthiness on that topic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, <strong>Including keywords can help us appear in search results, but it won't do much good if the content fails to hold the reader's interest.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"285\" height=\"463\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/busquedas-youtube.png\" alt=\"\" class=\"wp-image-10882\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/busquedas-youtube.png 285w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/busquedas-youtube-7x12.png 7w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/busquedas-youtube-185x300.png 185w\" sizes=\"(max-width: 285px) 100vw, 285px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Visibility isn't always limited to the web either. If you're interested in how these two worlds connect, you can find more information in our article on how to <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/rank-in-google-using-instagram\/\">Rank organically on Google using Instagram<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Si_alguien_busca_una_respuesta_dasela_rapido\"><\/span>If someone is looking for an answer, give it to them right away<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is also where withholding comes into play.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If someone searches for: \u00abHow to choose a brush cutter,\u00bb I wouldn\u2019t start a video by saying: \u00abHi everyone, welcome back to our channel\u2026\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I'll get right to the point: \u00abIf you have a large property, don't buy a brush cutter without first considering these three things.\u00bb Here's our answer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The same goes for a pet food store: \u00abIf your dog has stopped eating his kibble, check these three things first.\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or when choosing a hotel: \u00abIf you\u2019re looking for a hotel in Burgos with parking, check this out before you book.\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The first few seconds are crucial for capturing the viewer's attention and getting them to keep watching the video.<\/strong> If you need inspiration to get started on your content, check out our selection of <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/best-hooks-to-succeed-in-tiktok\/\">TikTok hooks<\/a> and the <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/trends-short-videos-for-content\/\">short-form video trends<\/a> to improve your social media posts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Content designed for search forces us, in a way, to get straight to the point. And that can also help us create better videos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because, at the end of the day, uploading a video isn't just about getting views.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The goal is to be there when someone has a need that our brand can meet.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And more and more, that journey also begins with a search on a social media platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQuieres_convertir_tus_redes_sociales_en_un_canal_de_venta_real\"><\/span>Do you want to turn your social media into a real sales channel?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At Geotelecom, we help you create a social media strategy designed not only to increase visibility, but also to drive traffic, connect with your audience, and boost sales on your e-commerce site, with the support of our <a href=\"https:\/\/www.geotelecom.es\/en\/community-manager\/\">social network management<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We work on the strategy, content, video, and the <a href=\"https:\/\/www.geotelecom.es\/en\/social-ads\/\">Social Media Advertising with Social Ads<\/a> so that each post has a clear purpose within the business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to get more out of your social media and turn it into a growth driver for your e-commerce business, <a href=\"https:\/\/www.geotelecom.es\/en\/contact\/\">contact us at<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>A few years ago, when we wanted to look something up online, the first step was pretty clear: go to Google. We still do that today, although now we also turn to tools like ChatGPT or Claude. But Google isn\u2019t always our first choice anymore. You want to find a restaurant, so you check Instagram. You look up a recipe and end up on TikTok. You need to learn how to set up a tool and probably end up watching a video on YouTube. Social media is no longer just a place where we scroll. We also use it to find answers. And for those of us who work creating content for brands, this should prompt us to change a few things. The question we ask ourselves is, \u00abWhat can we post this week?\u00bb When often we should be asking, \u00abWhat is our client looking for?\u00bb We no longer just discover content\u2014we seek it out. TikTok is probably one of the clearest examples. The platform itself has been enhancing its search engine for some time and developing tools so that creators can see what topics people are searching for. Furthermore, throughout 2026, it has continued to strengthen this discovery aspect with features related to local content, travel, restaurants, and businesses. If you\u2019d like to review how it has evolved, you can read the TikTok updates we\u2019ve been compiling on the blog. The data points in the same direction. According to the 2026 Social Media Study by IAB Spain, conducted in partnership with Elogia, 54 % of users already use social media to search for information before shopping online, with Instagram as the primary platform for research and TikTok strengthening its role in the discovery of products and trends through TikTok Shop.\u00a0 The same study notes that 44 % of users acknowledge that social media influences their purchasing decisions and that 1 in 4 has already made a purchase directly on these platforms. Google had already warned of this a few years ago. In 2022, according to an internal company survey of U.S. users aged 18 to 24, nearly 40 % turned to TikTok or Instagram\u2014rather than Google Maps or the search engine\u2014when looking for a place to eat. And that makes perfect sense. We don\u2019t just search for generic terms like \u00abtrip to Rome.\u00bb We\u2019re increasingly making much more specific queries: \u00abWhat to see in Rome in three days,\u00bb \u00abRestaurants in Rome that aren\u2019t tourist traps.\u00bb Here, video has a huge advantage: it doesn\u2019t just tell us something\u2014it shows us. If someone is looking for how to prune a rose bush, they\u2019ll probably appreciate seeing exactly where to cut. If they\u2019re searching for a burger joint in a city, they\u2019ll likely want to see the restaurant, the food, and what it\u2019s really like. And if they want to buy a tool, seeing how it works can be much more helpful than a description. Creating content with search in mind changes the approach Let\u2019s think about a store that specializes in plants. We could post a Reel titled: \u00ab3 Tips for Caring for Your Plants \ud83c\udf31.\u00bb That\u2019s correct. But it\u2019s pretty generic. Now let\u2019s think about a real search: \u00abWhy are my plants\u00bb leaves turning yellow?\u00ab The video content might be practically the same, but the intent changes completely. The first one tries to catch someone\u2019s attention as they\u2019re scrolling. The second one answers a question from someone who already has a problem. Here\u2019s another example. A home improvement store could post: \u00bbDiscover our new pressure washer.\u00ab Or it could frame it this way: \u00bbWhat pressure does a pressure washer need to clean a patio?\u00ab We\u2019re still showcasing the product, but first we\u2019re addressing a question. For me, this is one of the main opportunities: to stop constantly talking about what we want to sell and start talking more about what the user wants to know. Is this doing SEO on TikTok, YouTube, and Instagram? In a way, yes. But we also don\u2019t need to turn every vertical video into a website optimized down to the last detail. It\u2019s the same reasoning we apply in our SEO work: start with the search intent, not the isolated keyword. The important thing is to understand the search. To answer these questions, you don\u2019t have to start from scratch: the search engine\u2019s autocomplete feature on each platform, the comments on your own videos, and the questions received by customer service usually provide very good clues. We can then help the platform understand the video by using those words naturally in our narration, on-screen text, title, or description. After all, doing SEO on social media also involves making it easier for platforms to identify what our content is about and when it might be relevant to a search. But there\u2019s something even more important: the video must actually answer the question. YouTube, for example, explains in its official documentation on how its search works that it considers three main factors when ranking results: relevance, engagement, and quality. Relevance is assessed based on how well the title, tags, description, and the video\u2019s content itself align with what someone is searching for. Engagement takes into account, for example, the watch time of a video for that specific query. And quality looks for signs of the channel\u2019s expertise, authority, and trustworthiness on that topic. Therefore, including keywords can help us appear in search results, but it won\u2019t do much good if the content fails to hold the viewer\u2019s interest. Visibility isn\u2019t always limited to the platform itself either. If you\u2019re interested in how these two worlds connect, you can find more information in our article on how to rank organically on Google using Instagram. If someone is looking for an answer, give it to them quickly. This is where retention comes into play as well. If someone searches for: \u00bbHow to choose a brush cutter.\u00ab I wouldn\u2019t start a video by saying: \u00bbHi everyone, welcome back to our channel\u2026\u00ab I\u2019d start right away: \u00bbIf you have a large property, don\u2019t buy a brush cutter without checking these three things first.\u00ab We\u2019re already answering the question. The same goes for a pet food store: \u00bbIf your dog has stopped eating his kibble, check these three things first.\u201d Or for a hotel:<\/p>","protected":false},"author":18,"featured_media":10884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-10880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Search: c\u00f3mo posicionar tus v\u00eddeos en redes - Geotelecom<\/title>\n<meta name=\"description\" content=\"Aprende qu\u00e9 es el Social Search y c\u00f3mo optimizar tus v\u00eddeos para aparecer en las b\u00fasquedas de TikTok, Instagram y YouTube.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/social-search-video-ranking-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Search: c\u00f3mo posicionar tus v\u00eddeos en redes - 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