Essential Marketing Automation Workflows for Your E-commerce Business<\/a> What you can do with Connectif.<\/p>","protected":false},"excerpt":{"rendered":"There are only a few weeks left until Black Friday 2026, and, as is the case every year, most e-commerce teams face the same bottleneck: there\u2019s a lot to prepare and not enough time to get it all set up. This year, Connectif has put Copilot, its AI assistant, at the center of campaign preparation: you describe what you want to achieve, and it sets up the workflow for you. But let\u2019s be clear: just because an AI can create a workflow in minutes doesn\u2019t mean that workflow is any good. In this article, we\u2019ll explain what really changes with AI in marketing automation\u2014and which decisions still require sound judgment. How AI Is Changing Black Friday Preparation in E-commerce Segmenting the database, setting up workflows, reviewing data\u2026 all of this needs to be done before November rolls around. This is precisely the part that AI makes easier. That\u2019s why Copilot plays a leading role this year: what used to take hours can now be done with a simple request. Copilot, Connectif\u2019s AI assistant. Instead of dragging and dropping triggers, conditions, and actions, you describe the goal. From there, Copilot sets up the workflow and explains each step to you. If you have questions, you can ask Copilot via chat. And once the campaign is up and running, Copilot can review the results and point out opportunities for improvement. With Black Friday just around the corner, it\u2019s now much more convenient: you can shift your focus from setup to review and decision-making. Connectif\u2019s Black Friday Prompts Connectif hasn\u2019t stopped at just the tool. It has released a kit of 10 prompts designed for Black Friday, ready to use in Copilot, with the idea that setting up each workflow is just a matter of entering a prompt. Each one covers a key moment in the campaign: you paste it into Copilot to set up the workflow, then review it, adjust it if necessary, and activate it. They range from customizing the website for anonymous traffic or capturing subscribers with a pop-up, to recovering abandoned carts across various channels or re-engaging Black Friday shoppers weeks later. How to Write a Prompt for Copilot: The Abandoned Cart Example The kit is a great shortcut, but you have to be careful. A generic prompt yields a generic workflow. For the same goal (recovering abandoned carts), compare these two prompts: Generic prompt: \u201cCreate a workflow to recover abandoned carts.\u201d Copilot will set it up without a problem\u2026 but the result will be the same as any other store\u2019s. Context-specific prompt: \u201cSet up an abandoned cart recovery campaign for Black Friday, November 24\u201330. Send a push notification after 2 hours, an email with the cart\u2019s items after 24 hours, and an SMS after 48 hours only if the customer hasn\u2019t made a purchase. Include the example code BF26 only starting with the second touchpoint, exclude those who have already purchased, and don\u2019t send more than one message per day to the same person.\u201d This is what Connectif itself recommends: give Copilot as much context as possible, from discount codes to the channels and dates for your Black Friday event. The prompts in the kit are a good starting point, but they\u2019re designed for any store\u2014it\u2019s up to you to provide the valuable details that set you apart. What to Check Before Activating an AI-Powered Workflow Always review the proposed workflow before activating it, paying special attention to these three points: And before launching it, test it with a test contact. Black Friday Marketing Automation with Geotelecom At Geotelecom, we\u2019re certified Connectif partners and work with our clients to help them leverage Copilot and these prompts in their Black Friday campaigns. Every store has its own margins, channels, and database\u2014and that\u2019s where the difference lies between a workflow that simply exists and one that drives sales. Would you like us to help you plan your Black Friday strategy with Connectif? Reach out to us and speak with our Marketing Automation team. And if you\u2019d like to review the basics first, start with the essential marketing automation workflows for your e-commerce business that you can create with Connectif.<\/p>","protected":false},"author":19,"featured_media":11237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,1],"tags":[],"class_list":["post-11235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automatizaciones-marketing","category-uncategorized"],"yoast_head":"\n
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