{"id":11343,"date":"2026-10-29T12:48:21","date_gmt":"2026-10-29T11:48:21","guid":{"rendered":"https:\/\/www.geotelecom.es\/?p=11343"},"modified":"2026-10-29T13:10:26","modified_gmt":"2026-10-29T12:10:26","slug":"ga4-dashboards","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/dashboards-ga4\/","title":{"rendered":"New GA4 Dashboards: What They Are and How to Make the Most of Them for Your E-commerce Business"},"content":{"rendered":"<p class=\"wp-block-paragraph\">If you run an online store or lead its digital strategy, you\u2019ve probably logged into Google Analytics looking for a simple piece of data and ended up navigating through a never-ending series of menus and reports. For a long time, the quickest solution has been to exit GA4 and switch to tools like Data Studio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, we have some good news for you: A few weeks ago, Google launched one of the most anticipated updates for business profiles, <strong>reports in dashboard mode<\/strong>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/dashboards-ga4\/#Que_son_los_nuevos_dashboards_de_GA4\" >What Are the New GA4 Dashboards?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/dashboards-ga4\/#Paso_a_paso_como_crear_tu_primer_dashboard_personalizado_en_GA4\" >Step-by-Step: How to Create Your First Custom Dashboard in GA4<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/dashboards-ga4\/#Limitaciones_de_los_dashboards_de_GA4\" >Limitations of GA4 Dashboards<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/dashboards-ga4\/#Ejemplos_de_dashboards_interesantes_para_un_ecommerce\" >Examples of Interesting Dashboards for E-commerce<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/dashboards-ga4\/#Desconexion_entre_el_momento_de_mayor_trafico_y_el_de_mayor_valor_de_compra\" >Discrepancy between the time of peak traffic and the time of highest purchase value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/dashboards-ga4\/#Captacion_vs_fidelizacion_por_IA_%C2%BFquien_te_trae_clientes_nuevos\" >Customer Acquisition vs. Customer Retention with AI: Which Brings You New Customers?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/dashboards-ga4\/#De_la_consulta_de_datos_a_la_toma_de_decisiones\" >From Data Analysis to Decision Making<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_son_los_nuevos_dashboards_de_GA4\"><\/span>What Are the New GA4 Dashboards?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">These new dashboards are <strong>visual and modular dashboards built directly into the platform's interface<\/strong>. The main idea behind this feature is simplicity and query speed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike standard GA4 reports, these dashboards are based on a highly intuitive modular system:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Card-based structure:<\/strong> Each metric or chart behaves as a separate block.<\/li>\n\n\n\n<li><strong>Drag-and-drop interface:<\/strong> You don't need to be an advanced analyst. You can move, sort, and resize the cards however you like to prioritize what really matters.<\/li>\n\n\n\n<li><strong>Various display formats:<\/strong> You can choose from single-metric cards (for example, total revenue), line charts to view trends, bar charts to compare channels, sortable data tables, and visual conversion funnels.<\/li>\n\n\n\n<li><strong>Real-time interactive filters:<\/strong> With just a couple of clicks, you can apply global filters (by country, device type, or ad campaign) to the entire dashboard without altering the original settings.<\/li>\n\n\n\n<li><strong>Quick links in the sidebar:<\/strong> Once you've created and saved the dashboard, you can publish it to the GA4 navigation menu so you can access it from the Standard Reports section.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paso_a_paso_como_crear_tu_primer_dashboard_personalizado_en_GA4\"><\/span>Step-by-Step: How to Create Your First Custom Dashboard in GA4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Creating a dashboard in GA4 is a simple process that <strong>It won't take you more than five minutes<\/strong> if you know exactly which metrics and dimensions you need to review.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A few weeks ago, the only way to create them was through the Library section (at the bottom of the reports). To make them easier to access, there is now a (+) button that lets you go to this new section directly from Reports by clicking on the option <strong>Control Panel<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"882\" height=\"789\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/gestion-dashboard-ga4.png\" alt=\"\" class=\"wp-image-11347\" style=\"aspect-ratio:1.1179039301310043;width:461px;height:auto\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/gestion-dashboard-ga4.png 882w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/gestion-dashboard-ga4-300x268.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/gestion-dashboard-ga4-13x12.png 13w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/gestion-dashboard-ga4-768x687.png 768w\" sizes=\"(max-width: 882px) 100vw, 882px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Select and organize your cards:<\/strong> A blank panel will open with a sidebar containing a library of cards. You can drag and drop the predefined cards provided by Google or create custom cards by selecting the metrics and dimensions you want to cross-reference.<\/li>\n\n\n\n<li><strong>Adjust the layout:<\/strong> size the main cards so that they occupy the top portion (<strong>Key business figures should always be listed at the top<\/strong>) and place the detailed breakdowns at the bottom.<\/li>\n\n\n\n<li><strong>Save and post:<\/strong> Give your dashboard a clear name and save it. To make it appear in your main menu, edit the corresponding collection in the Library and add your new dashboard to the sidebar.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Limitaciones_de_los_dashboards_de_GA4\"><\/span>Limitations of GA4 Dashboards<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Although this feature hasn't been available for very long, certain limitations are already apparent. The main one is the <strong>inconsistency with the information available in the standard reports<\/strong>. On the other hand, and unlike what happens in the Explore section, <strong>The available filters are based on dimensions<\/strong>: You cannot filter by metrics using numerical criteria.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ejemplos_de_dashboards_interesantes_para_un_ecommerce\"><\/span>Examples of Interesting Dashboards for E-commerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Desconexion_entre_el_momento_de_mayor_trafico_y_el_de_mayor_valor_de_compra\"><\/span>Discrepancy between the time of peak traffic and the time of highest purchase value<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This dashboard is a perfect example of how <strong>Cross-referencing two simple metrics to make tactical business decisions<\/strong> that directly impact the margin. We can see, for example, that Tuesday is the second-busiest day of the week in terms of traffic, but also the second-lowest in terms of average ticket size.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"872\" height=\"622\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/ejemplo-dashboard-ga4-ia.png\" alt=\"\" class=\"wp-image-11348\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/ejemplo-dashboard-ga4-ia.png 872w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/ejemplo-dashboard-ga4-ia-300x214.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/ejemplo-dashboard-ga4-ia-767x547.png 767w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/ejemplo-dashboard-ga4-ia-17x12.png 17w\" sizes=\"(max-width: 872px) 100vw, 872px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">How do you translate this at the level of <a href=\"https:\/\/www.geotelecom.es\/en\/google-ads-agency\/\">Adjusting bids and advertising budgets in Google Ads<\/a>, for example? You can stop spreading the budget evenly throughout the week or concentrating your spending on Mondays just because \u201cthere\u2019s more traffic.\u201d With this dashboard, the decision would involve <strong>Schedule bid increments on Saturdays and Sundays<\/strong>. Even though there are slightly fewer sessions on Saturday, users who shop over the weekend <strong>They fill shopping carts with higher-priced items<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Captacion_vs_fidelizacion_por_IA_%C2%BFquien_te_trae_clientes_nuevos\"><\/span>Customer Acquisition vs. Customer Retention with AI: Which Brings You New Customers?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"994\" height=\"723\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/ejemplo-dashboard-ga4.png\" alt=\"\" class=\"wp-image-11356\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/ejemplo-dashboard-ga4.png 994w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/ejemplo-dashboard-ga4-300x218.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/ejemplo-dashboard-ga4-16x12.png 16w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/ejemplo-dashboard-ga4-767x558.png 767w\" sizes=\"(max-width: 994px) 100vw, 994px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">One of the current mistakes is <strong>treating artificial intelligence as a single, homogeneous channel<\/strong>. When you cross-reference the AI-Assistant data source with user type (new vs. returning) on a dashboard, the picture changes completely:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ChatGPT and Gemini serve as customer loyalty channels:<\/strong> They have a huge proportion of repeat users\u2014over 40\u201350 %. Your regular customers no longer visit your website solely through Google.<\/li>\n\n\n\n<li><strong>Claude and Perplexity are discovery engines:<\/strong> They report new user rates of over 80 %. These are users who have never visited your e-commerce site before and who arrive based on a direct recommendation from the assistant.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Note: This doesn't mean there's a \u201cmagic button\u201d to <a href=\"https:\/\/www.geotelecom.es\/en\/seo-for-ia\/\">appear tomorrow on Claude or ChatGPT<\/a>. What this dashboard does allow you to do is understand <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/citation-vs-recommendation-ia\/\">Which models are already featuring your brand?<\/a> naturally and what kind of users they send your way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"De_la_consulta_de_datos_a_la_toma_de_decisiones\"><\/span>From Data Analysis to Decision Making<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In short, the true potential of the new GA4 dashboards lies in their ability to <strong>Eliminate visual clutter and save time every day<\/strong>. Moving from reviewing isolated static reports to building dashboards focused on specific operational questions allows any user to move from the <strong>\u201cWhat happened?\u201d to \u201cWhat can we do?\u201d<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although the functionality still has room for improvement, it represents a crucial step toward <strong>to put analytics back at the service of strategy<\/strong> and not the other way around.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do you have data but struggle to turn it into decisions? At Geotelecom, we help you build a <a href=\"https:\/\/www.geotelecom.es\/en\/web-analytics\/\">business-oriented analytics<\/a>.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>If you run an online store or lead its digital strategy, you\u2019ve probably logged into Google Analytics looking for a simple piece of data and ended up navigating through endless menus and reports. For a long time, the quickest solution has been to exit GA4 and switch to tools like Data Studio. In this post, we have good news for you: A few weeks ago, Google launched one of the most anticipated updates for business profiles\u2014dashboard-style reports. What Are the New GA4 Dashboards? These new dashboards are visual, modular dashboards built directly into the platform\u2019s interface. The main idea behind this feature is simplicity and speed of access. Unlike standard GA4 reports, these dashboards are based on a highly intuitive modular system: Step-by-step: How to Create Your First Custom Dashboard in GA4 Creating a dashboard in GA4 is a simple process that won\u2019t take more than five minutes if you know exactly which metrics and dimensions you need to review. A few weeks ago, the only way to create them was from the Library section (at the bottom of the reports). To make them easier to access, there\u2019s now a (+) button that lets you go to this new section directly from Reports by clicking the Dashboard option: Limitations of GA4 dashboards Although this feature hasn\u2019t been available for very long, certain limitations are already apparent. The main one is the inconsistency with the information available in standard reports. On the other hand, and unlike what happens in the Explore section, the available filters are based on dimensions: you can\u2019t filter by metrics using numerical criteria. Examples of Interesting Dashboards for E-commerce Discrepancy Between Peak Traffic and Highest Average Order Value This dashboard is a perfect example of how to cross-reference two simple metrics to make tactical business decisions that directly impact profit margins. We see how Tuesday, for example, is the second-busiest day of the week in terms of traffic, but also the second-lowest in terms of average order value. How can this be translated into adjustments to bids and advertising budgets in Google Ads, for example? You can stop distributing your budget evenly throughout the week or concentrating your investment on Mondays just because \u201cthere\u2019s more traffic.\u201d Based on this dashboard, the decision would be to schedule bid increases on Saturdays and Sundays. Even though there are slightly fewer sessions on Saturday, users who make purchases over the weekend fill their carts with higher-value items. Acquisition vs. Retention via AI: Which Brings You New Customers? One of the common mistakes today is treating artificial intelligence as a single, homogeneous channel. When you cross-reference the AI-Assistant source with user type (new vs. returning) in a dashboard, the picture changes completely: Note: This doesn\u2019t mean there\u2019s a \u201cmagic button\u201d to appear on Claude or ChatGPT tomorrow. What this dashboard does allow you to do is understand which models are already mentioning your brand naturally and what kind of users they\u2019re sending your way. From Data Analysis to Decision-Making In short, the true potential of the new GA4 dashboards lies in their ability to eliminate visual noise and save time every day. Moving from reviewing isolated static reports to building dashboards focused on specific operational questions allows any user to shift from \u201cWhat happened?\u201d to \u201cWhat can we do?\u201d Although the functionality still has room for improvement, it represents a fundamental step toward putting analytics back in the service of strategy\u2014rather than the other way around. Do you have data but struggle to turn it into decisions? At Geotelecom, we help you build business-oriented analytics.&nbsp;<\/p>","protected":false},"author":12,"featured_media":11349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-11343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analitica-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dashboards en GA4: qu\u00e9 son y c\u00f3mo usarlos en tu ecommerce<\/title>\n<meta name=\"description\" content=\"Descubre los dashboards de GA4: qu\u00e9 ofrecen, sus limitaciones y dos ejemplos para convertir tus datos en decisiones de negocio en tu ecommerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ga4-dashboards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dashboards en GA4: qu\u00e9 son y c\u00f3mo usarlos en tu ecommerce\" \/>\n<meta property=\"og:description\" content=\"Descubre los dashboards de GA4: qu\u00e9 ofrecen, sus limitaciones y dos ejemplos para convertir tus datos en decisiones de negocio en tu ecommerce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/ga4-dashboards\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-29T11:48:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-29T12:10:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/timon-mando.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cristina Ortu\u00f1o\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cristina Ortu\u00f1o\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dashboards in GA4: What They Are and How to Use Them for Your E-commerce Business","description":"Discover GA4 dashboards: what they offer, their limitations, and two examples of how to turn your data into business decisions for your e-commerce business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/ga4-dashboards\/","og_locale":"en_US","og_type":"article","og_title":"Dashboards en GA4: qu\u00e9 son y c\u00f3mo usarlos en tu ecommerce","og_description":"Descubre los dashboards de GA4: qu\u00e9 ofrecen, sus limitaciones y dos ejemplos para convertir tus datos en decisiones de negocio en tu ecommerce.","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/ga4-dashboards\/","og_site_name":"Geotelecom","article_published_time":"2026-10-29T11:48:21+00:00","article_modified_time":"2026-10-29T12:10:26+00:00","og_image":[{"width":400,"height":400,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/timon-mando.jpg","type":"image\/jpeg"}],"author":"Cristina Ortu\u00f1o","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Cristina Ortu\u00f1o","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/dashboards-ga4\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/dashboards-ga4\/"},"author":{"name":"Cristina Ortu\u00f1o","@id":"https:\/\/www.geotelecom.es\/#\/schema\/person\/0f5420297c9cc090b3bef428efde6791"},"headline":"Nuevos dashboards de GA4: qu\u00e9 son y c\u00f3mo sacarles partido en tu ecommerce","datePublished":"2026-10-29T11:48:21+00:00","dateModified":"2026-10-29T12:10:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/dashboards-ga4\/"},"wordCount":1029,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/dashboards-ga4\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/timon-mando.jpg","articleSection":["Anal\u00edtica Web"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/dashboards-ga4\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/dashboards-ga4\/","url":"https:\/\/www.geotelecom.es\/blog\/dashboards-ga4\/","name":"Dashboards in GA4: What They Are and How to Use Them for Your E-commerce Business","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/dashboards-ga4\/#primaryimage"},"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/dashboards-ga4\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/timon-mando.jpg","datePublished":"2026-10-29T11:48:21+00:00","dateModified":"2026-10-29T12:10:26+00:00","author":{"@id":"https:\/\/www.geotelecom.es\/#\/schema\/person\/0f5420297c9cc090b3bef428efde6791"},"description":"Discover GA4 dashboards: what they offer, their limitations, and two examples of how to turn your data into business decisions for your e-commerce business.","breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/blog\/dashboards-ga4\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/blog\/dashboards-ga4\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.geotelecom.es\/blog\/dashboards-ga4\/#primaryimage","url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/timon-mando.jpg","contentUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/10\/timon-mando.jpg","width":400,"height":400,"caption":"Tim\u00f3n cl\u00e1sico de barco montado en el puente de mando, detalle en blanco y negro de la rueda y controles"},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/blog\/dashboards-ga4\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"Nuevos dashboards de GA4: qu\u00e9 son y c\u00f3mo sacarles partido en tu ecommerce"}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.geotelecom.es\/#\/schema\/person\/0f5420297c9cc090b3bef428efde6791","name":"Cristina Ortu\u00f1o","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/cris-ortuno-sem-150x150.jpg","url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/cris-ortuno-sem-150x150.jpg","contentUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/cris-ortuno-sem-150x150.jpg","caption":"Cristina Ortu\u00f1o"},"description":"Specializing in international trade, she combines her knowledge of foreign markets with the management and optimization of Google Ads campaigns to help companies boost their growth and visibility in various countries.","url":"https:\/\/www.geotelecom.es\/en\/blog\/author\/cristina-ortuno\/"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/11343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=11343"}],"version-history":[{"count":2,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/11343\/revisions"}],"predecessor-version":[{"id":11357,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/11343\/revisions\/11357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media\/11349"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=11343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/categories?post=11343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/tags?post=11343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}