{"id":5039,"date":"2026-02-19T09:01:02","date_gmt":"2026-02-19T09:01:02","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/cuenta-google-ads-bien-configurada\/"},"modified":"2026-07-29T09:19:47","modified_gmt":"2026-07-29T07:19:47","slug":"properly-configured-google-ads-account","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/cuenta-google-ads-bien-configurada\/","title":{"rendered":"Is your Google Ads account set up correctly? Find out if something is not and is making you lose money."},"content":{"rendered":"<p class=\"wp-block-paragraph\">Many times, the problems in Google Ads are not in the segmentation or in the SEM strategy. What usually goes wrong is in something much more basic: the <strong>account setup<\/strong>, The field where humans touch things without being entirely clear about \u201cwhat\u201d and \u201cwhy\u201d, and where algorithms cannot yet replace the intuition of a specialist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your account has errors on this basis, no automatic bidding strategy, remarketing or smart campaigns will work properly, and <strong>you could be wasting budget without realizing it<\/strong>. That's why starting with a good setup is key before optimizing any campaign.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/cuenta-google-ads-bien-configurada\/#Los_errores_de_configuracion_mas_comunes_en_Google_Ads\" >The most common configuration errors in Google Ads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/cuenta-google-ads-bien-configurada\/#A_nivel_de_cuenta_medicion_correcta_y_datos_fiables\" >At the account level: correct measurement and reliable data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/cuenta-google-ads-bien-configurada\/#Optimizacion_de_campanas_objetivos_y_ubicaciones\" >Campaign optimization: targets and locations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/cuenta-google-ads-bien-configurada\/#Como_sacar_partido_de_las_audiencias\" >How to take advantage of audiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/cuenta-google-ads-bien-configurada\/#Estrategias_automaticas_de_puja\" >Automatic bidding strategies<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/cuenta-google-ads-bien-configurada\/#Puntos_generales_importantes_para_optimizar_tu_cuenta_de_Google_Ads\" >Important general points to optimize your Google Ads account<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/cuenta-google-ads-bien-configurada\/#Empieza_por_la_base\" >Start at the base<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Los_errores_de_configuracion_mas_comunes_en_Google_Ads\"><\/span>The most common configuration errors in Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When we audit a new <strong>Google Ads account<\/strong>, There are several recurring errors that we found:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_nivel_de_cuenta_medicion_correcta_y_datos_fiables\"><\/span><strong>At the account level: correct measurement and reliable data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads algorithms need to <strong>reliable data to learn<\/strong> and optimize. If your conversions are misconfigured or missing, there will be no possible miracle. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some points we always check:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>That the <strong>primary conversion<\/strong> is active and works without errors.<\/li>\n\n\n\n<li>That the <strong>improved conversions<\/strong> are configured correctly.<br><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"522\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/conversiones-mejoradas-ads-1024x522.png\" alt=\"improved conversions ads\" class=\"wp-image-4823\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/conversiones-mejoradas-ads-1024x522.png 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/conversiones-mejoradas-ads-300x153.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/conversiones-mejoradas-ads-768x392.png 768w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/conversiones-mejoradas-ads.png 1139w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Without this, any automated strategy is limited and reporting loses value. For example, a click that should be counted as a lead may not be reaching your platform, leading to erroneous budget or bidding decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another important detail is <strong>exclude apps as locations<\/strong> for Display, Discovery or PMax campaigns. They often take quite a lot of investment and the clicks they generate are almost always accidental, which decreases the profitability of the campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimizacion_de_campanas_objetivos_y_ubicaciones\"><\/span><strong>Campaign optimization: targets and locations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Regardless of the type of campaign, it is essential to review certain critical elements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aligned conversion goals<\/strong> with the real intention. It is useless to measure sales if the campaign is designed to capture leads, or vice versa.<\/li>\n\n\n\n<li><strong>Well-defined locations and clear exclusions<\/strong>. Yes, even archipelagos count and can consume unnecessary budget if not adjusted.<\/li>\n\n\n\n<li>In campaigns of <strong>remarketing or search<\/strong>, Some Google partners may not provide results. Analyzing segmented data helps to decide whether to exclude them.<br><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"844\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/ubicaciones-google-ads-1024x844.png\" alt=\"google ads locations\" class=\"wp-image-4822\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/ubicaciones-google-ads-1024x844.png 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/ubicaciones-google-ads-300x247.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/ubicaciones-google-ads-768x633.png 768w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/ubicaciones-google-ads.png 1116w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, correctly defining the <strong>bid adjustments according to new or recurring customer acquisition<\/strong> is key for the <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/how-to-revive-zombie-products-google-shopping-automations\/\">automatic campaigns work efficiently<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_sacar_partido_de_las_audiencias\"><\/span><strong>How to take advantage of audiences<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The use of varied audiences and signals enhances algorithm learning and improves results:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Existing customer lists<\/li>\n\n\n\n<li>Remarketing lists<\/li>\n\n\n\n<li>Market audiences (market audiences)<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The broader and more varied these signals are, the better Google Ads will be able to <strong>identify potential customers and optimize the budget<\/strong> more effectively. For example, combining a customer list with in-market audiences helps broaden reach without losing relevance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Estrategias_automaticas_de_puja\"><\/span><strong>Automatic bidding strategies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you use strategies such as <strong>Target ROAS or target CPA<\/strong>, check that the objectives are <strong>realistic vs. actual results<\/strong>. An overly ambitious target can limit optimization and waste investment.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"298\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/pujas-automaticas-ads-1024x298.png\" alt=\"automatic bidding ads\" class=\"wp-image-4821\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/pujas-automaticas-ads-1024x298.png 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/pujas-automaticas-ads-300x87.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/pujas-automaticas-ads-768x224.png 768w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/pujas-automaticas-ads.png 1091w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">On the other hand, a <strong>target adjusted to account history<\/strong> allows automated campaigns to maximize conversions without compromising profitability. This is especially important in Performance Max campaigns, where automation is completely dependent on the quality of the data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Puntos_generales_importantes_para_optimizar_tu_cuenta_de_Google_Ads\"><\/span>Important general points to optimize your Google Ads account<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond conversions and campaigns, there are general aspects to review:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>automatic application settings<\/strong>Letting Google make uncontrolled changes can lead to unnecessary costs.<\/li>\n\n\n\n<li>The <strong>campaign structure<\/strong>Keep it clear and consistent with business objectives (volume, profitability, growth).<\/li>\n\n\n\n<li>The <strong>budget distribution<\/strong>Allocate more budget to campaigns that generate results, adjust those that don't and regularly review performance.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These small details often make the difference between campaigns that work and others that consume budget with no return.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Empieza_por_la_base\"><\/span>Start at the base<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>optimizing a Google Ads account<\/strong> starts from the ground up. First, ensuring a<a href=\"https:\/\/www.geotelecom.es\/en\/web-analytics\/\"> correct web measurement<\/a>; Then, by configuring campaigns that take advantage of all the platform's possibilities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Geotelecom, we are specialists in the <a href=\"https:\/\/www.geotelecom.es\/en\/agencia-sem\/\">Google Ads campaign management<\/a> and we help our clients take their SEM channel to the next level, always starting with an <strong>correct and optimized configuration<\/strong>. A good foundation ensures that any additional efforts in strategy, remarketing or automation will have a real and measurable impact.<\/p>","protected":false},"excerpt":{"rendered":"<p>Many times, the problems in Google Ads are not in the segmentation or in the SEM strategy. What usually goes wrong is something much more basic: the account configuration, that area where humans touch things without having a clear idea of \u201cwhat\u201d or \u201cwhy\u201d, and where algorithms still cannot replace the intuition of a specialist. If your account has errors in this base, no automatic bidding strategy, remarketing or smart campaigns will work correctly, and you could be wasting budget without realizing it. That's why starting with a good setup is key before optimizing any campaign. The most common Google Ads setup mistakes When we audit a new Google Ads account, there are several recurring errors we find: At the account level: correct measurement and reliable data Google Ads algorithms need reliable data to learn and optimize. If your conversions are misconfigured or missing, there will be no possible miracle. Some points we always check: Without this, any automated strategy is limited and reports lose value. For example, a click that should be counted as a lead might not be reaching your platform, generating wrong decisions about budget or bidding. Another important detail is to exclude apps as placements for Display, Discovery or PMax campaigns. They often take quite a lot of investment and the clicks they generate are almost always accidental, which decreases the profitability of the campaign. Campaign optimization: targeting and placements Regardless of the type of campaign, it is essential to review certain critical elements: In addition, correctly defining bid adjustments according to new or recurring customer acquisition is key for automated campaigns to work efficiently. How to take advantage of audiences The use of varied audiences and signals enhances algorithm learning and improves results: The broader and more varied these signals are, the better Google Ads will be able to identify potential customers and optimize the budget more effectively. For example, combining a customer list with in-market audiences helps broaden reach without losing relevance. Automated bidding strategies If you use strategies such as target ROAS or target CPA, check that the goals are realistic against actual results. An overly ambitious target can limit optimization and waste investment. On the other hand, a target adjusted to account history allows automated campaigns to maximize conversions without compromising profitability. This is especially important in Performance Max campaigns, where automation depends entirely on the quality of the data. Important general points to optimize your Google Ads account Beyond conversions and campaigns, there are general aspects to review: These small details often make the difference between campaigns that work and others that consume budget with no return. Start from the ground up Optimizing a Google Ads account starts from the ground up. First, ensuring a correct web measurement; then, configuring campaigns that take advantage of all the possibilities of the platform. At Geotelecom, we are specialists in Google Ads campaign management and help our clients take their SEM channel to the next level, always starting with a correct and optimized setup. A good base guarantees that any additional effort in strategies, remarketing or automation will have a real and measurable impact.<\/p>","protected":false},"author":6,"featured_media":4824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-5039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfTu cuenta de Google Ads est\u00e1 bien configurada? Descubre si algo no lo est\u00e1 y te est\u00e1 haciendo perder dinero - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/properly-configured-google-ads-account\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfTu cuenta de Google Ads est\u00e1 bien configurada? Descubre si algo no lo est\u00e1 y te est\u00e1 haciendo perder dinero - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Muchas veces, los problemas en Google Ads no est\u00e1n en la segmentaci\u00f3n ni en la estrategia SEM. Lo que suele fallar est\u00e1 en algo mucho m\u00e1s b\u00e1sico: la configuraci\u00f3n de la cuenta, ese terreno donde los humanos tocan cosas sin tener del todo claro el \u201cqu\u00e9\u201d ni el \u201cpor qu\u00e9\u201d, y donde los algoritmos todav\u00eda no pueden reemplazar la intuici\u00f3n de un especialista. Si tu cuenta tiene errores en esta base, ninguna estrategia de puja autom\u00e1tica, remarketing o campa\u00f1as inteligentes funcionar\u00e1 correctamente, y podr\u00edas estar desperdiciando presupuesto sin darte cuenta. Por eso, empezar con una buena configuraci\u00f3n es clave antes de optimizar cualquier campa\u00f1a. Los errores de configuraci\u00f3n m\u00e1s comunes en Google Ads Cuando auditamos una nueva cuenta de Google Ads, hay varios errores recurrentes que encontramos: A nivel de cuenta: medici\u00f3n correcta y datos fiables Los algoritmos de Google Ads necesitan datos fiables para aprender y optimizar. Si tus conversiones est\u00e1n mal configuradas o faltan, no habr\u00e1 milagro posible. Algunos puntos que revisamos siempre: Sin esto, cualquier estrategia automatizada queda limitada y los informes pierden valor. Por ejemplo, un clic que deber\u00eda contarse como lead podr\u00eda no estar llegando a tu plataforma, generando decisiones err\u00f3neas sobre presupuesto o puja. Otro detalle importante es excluir apps como emplazamientos para campa\u00f1as de Display, Discovery o PMax. A menudo se llevan bastante inversi\u00f3n y los clics que generan son casi siempre accidentales, lo que hace que la rentabilidad de la campa\u00f1a disminuya. Optimizaci\u00f3n de campa\u00f1as: objetivos y ubicaciones Independientemente del tipo de campa\u00f1a, es fundamental revisar ciertos elementos cr\u00edticos: Adem\u00e1s, definir correctamente los ajustes de puja seg\u00fan la adquisici\u00f3n de cliente nuevo o recurrente es clave para que las campa\u00f1as autom\u00e1ticas funcionen de manera eficiente. C\u00f3mo sacar partido de las audiencias El uso de audiencias y se\u00f1ales variadas potencia el aprendizaje de los algoritmos y mejora los resultados: Cuanto m\u00e1s amplias y variadas sean estas se\u00f1ales, mejor podr\u00e1 Google Ads identificar clientes potenciales y optimizar el presupuesto de manera m\u00e1s efectiva. Por ejemplo, combinar una lista de clientes con audiencias en el mercado ayuda a ampliar el alcance sin perder relevancia. Estrategias autom\u00e1ticas de puja Si utilizas estrategias como ROAS objetivo o CPA objetivo, revisa que los objetivos sean realistas frente a los resultados actuales. Un objetivo demasiado ambicioso puede limitar la optimizaci\u00f3n y desperdiciar inversi\u00f3n. En cambio, un objetivo ajustado al hist\u00f3rico de la cuenta permite que las campa\u00f1as autom\u00e1ticas maximicen las conversiones sin comprometer la rentabilidad. Esto es especialmente importante en campa\u00f1as de Performance Max, donde la automatizaci\u00f3n depende completamente de la calidad de los datos. Puntos generales importantes para optimizar tu cuenta de Google Ads M\u00e1s all\u00e1 de conversiones y campa\u00f1as, hay aspectos generales que conviene revisar: Estos peque\u00f1os detalles suelen marcar la diferencia entre campa\u00f1as que funcionan y otras que consumen presupuesto sin retorno. Empieza por la base La optimizaci\u00f3n de una cuenta de Google Ads comienza desde la base. Primero, asegurando una medici\u00f3n web correcta; luego, configurando campa\u00f1as que aprovechen todas las posibilidades de la plataforma. En Geotelecom, somos especialistas en la gesti\u00f3n de campa\u00f1as de Google Ads y ayudamos a nuestros clientes a llevar su canal SEM al siguiente nivel, empezando siempre por una configuraci\u00f3n correcta y optimizada. Una buena base garantiza que cualquier esfuerzo adicional en estrategias, remarketing o automatizaci\u00f3n tenga un impacto real y medible.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/properly-configured-google-ads-account\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-19T09:01:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-29T07:19:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/imagen-dinero-google-ads.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Cristina de la Pe\u00f1a\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cristina de la Pe\u00f1a\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is your Google Ads account set up correctly? Find out if something is not and is making you lose money - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/properly-configured-google-ads-account\/","og_locale":"en_US","og_type":"article","og_title":"\u00bfTu cuenta de Google Ads est\u00e1 bien configurada? Descubre si algo no lo est\u00e1 y te est\u00e1 haciendo perder dinero - Geotelecom","og_description":"Muchas veces, los problemas en Google Ads no est\u00e1n en la segmentaci\u00f3n ni en la estrategia SEM. Lo que suele fallar est\u00e1 en algo mucho m\u00e1s b\u00e1sico: la configuraci\u00f3n de la cuenta, ese terreno donde los humanos tocan cosas sin tener del todo claro el \u201cqu\u00e9\u201d ni el \u201cpor qu\u00e9\u201d, y donde los algoritmos todav\u00eda no pueden reemplazar la intuici\u00f3n de un especialista. Si tu cuenta tiene errores en esta base, ninguna estrategia de puja autom\u00e1tica, remarketing o campa\u00f1as inteligentes funcionar\u00e1 correctamente, y podr\u00edas estar desperdiciando presupuesto sin darte cuenta. Por eso, empezar con una buena configuraci\u00f3n es clave antes de optimizar cualquier campa\u00f1a. Los errores de configuraci\u00f3n m\u00e1s comunes en Google Ads Cuando auditamos una nueva cuenta de Google Ads, hay varios errores recurrentes que encontramos: A nivel de cuenta: medici\u00f3n correcta y datos fiables Los algoritmos de Google Ads necesitan datos fiables para aprender y optimizar. Si tus conversiones est\u00e1n mal configuradas o faltan, no habr\u00e1 milagro posible. Algunos puntos que revisamos siempre: Sin esto, cualquier estrategia automatizada queda limitada y los informes pierden valor. Por ejemplo, un clic que deber\u00eda contarse como lead podr\u00eda no estar llegando a tu plataforma, generando decisiones err\u00f3neas sobre presupuesto o puja. Otro detalle importante es excluir apps como emplazamientos para campa\u00f1as de Display, Discovery o PMax. A menudo se llevan bastante inversi\u00f3n y los clics que generan son casi siempre accidentales, lo que hace que la rentabilidad de la campa\u00f1a disminuya. Optimizaci\u00f3n de campa\u00f1as: objetivos y ubicaciones Independientemente del tipo de campa\u00f1a, es fundamental revisar ciertos elementos cr\u00edticos: Adem\u00e1s, definir correctamente los ajustes de puja seg\u00fan la adquisici\u00f3n de cliente nuevo o recurrente es clave para que las campa\u00f1as autom\u00e1ticas funcionen de manera eficiente. C\u00f3mo sacar partido de las audiencias El uso de audiencias y se\u00f1ales variadas potencia el aprendizaje de los algoritmos y mejora los resultados: Cuanto m\u00e1s amplias y variadas sean estas se\u00f1ales, mejor podr\u00e1 Google Ads identificar clientes potenciales y optimizar el presupuesto de manera m\u00e1s efectiva. Por ejemplo, combinar una lista de clientes con audiencias en el mercado ayuda a ampliar el alcance sin perder relevancia. Estrategias autom\u00e1ticas de puja Si utilizas estrategias como ROAS objetivo o CPA objetivo, revisa que los objetivos sean realistas frente a los resultados actuales. Un objetivo demasiado ambicioso puede limitar la optimizaci\u00f3n y desperdiciar inversi\u00f3n. En cambio, un objetivo ajustado al hist\u00f3rico de la cuenta permite que las campa\u00f1as autom\u00e1ticas maximicen las conversiones sin comprometer la rentabilidad. Esto es especialmente importante en campa\u00f1as de Performance Max, donde la automatizaci\u00f3n depende completamente de la calidad de los datos. Puntos generales importantes para optimizar tu cuenta de Google Ads M\u00e1s all\u00e1 de conversiones y campa\u00f1as, hay aspectos generales que conviene revisar: Estos peque\u00f1os detalles suelen marcar la diferencia entre campa\u00f1as que funcionan y otras que consumen presupuesto sin retorno. Empieza por la base La optimizaci\u00f3n de una cuenta de Google Ads comienza desde la base. Primero, asegurando una medici\u00f3n web correcta; luego, configurando campa\u00f1as que aprovechen todas las posibilidades de la plataforma. En Geotelecom, somos especialistas en la gesti\u00f3n de campa\u00f1as de Google Ads y ayudamos a nuestros clientes a llevar su canal SEM al siguiente nivel, empezando siempre por una configuraci\u00f3n correcta y optimizada. Una buena base garantiza que cualquier esfuerzo adicional en estrategias, remarketing o automatizaci\u00f3n tenga un impacto real y medible.","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/properly-configured-google-ads-account\/","og_site_name":"Geotelecom","article_published_time":"2026-02-19T09:01:02+00:00","article_modified_time":"2026-07-29T07:19:47+00:00","og_image":[{"width":700,"height":700,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/imagen-dinero-google-ads.png","type":"image\/png"}],"author":"Cristina de la Pe\u00f1a","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Cristina de la Pe\u00f1a","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/cuenta-google-ads-bien-configurada\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/cuenta-google-ads-bien-configurada\/"},"author":{"name":"Cristina de la Pe\u00f1a","@id":"https:\/\/www.geotelecom.es\/#\/schema\/person\/7d59a38136966f98be971ae2df112e95"},"headline":"\u00bfTu cuenta de Google Ads est\u00e1 bien configurada? 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