{"id":5043,"date":"2026-02-02T13:24:49","date_gmt":"2026-02-02T13:24:49","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/flujos-marketing-automation-imprescindibles-ecommerce\/"},"modified":"2026-03-17T07:08:54","modified_gmt":"2026-03-17T07:08:54","slug":"essential-ecommerce-marketing-automation-flows","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/flujos-marketing-automation-imprescindibles-ecommerce\/","title":{"rendered":"Essential marketing automation flows for an ecommerce business"},"content":{"rendered":"<p class=\"wp-block-paragraph\">When building a house, you need a solid foundation; the same goes for an online store. Marketing automation workflows serve as a foundation on which to build more complex strategies. Starting with a few basic automations allows you to <strong>improve conversion and customer loyalty<\/strong> without the need for large resources. You don't need a huge infrastructure: with simple steps you can automate effectively and start seeing results quickly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are a number of strategies within marketing automation that act as pillars of this construction, improve ecommerce conversion and foster customer loyalty.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/image-1024x682.jpeg\" alt=\"image\" class=\"wp-image-4738\" \/><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/flujos-marketing-automation-imprescindibles-ecommerce\/#Automatizaciones_basicas_que_no_pueden_faltar\" >Basic automations not to be missed<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/flujos-marketing-automation-imprescindibles-ecommerce\/#Flujo_de_bienvenida_a_nuevos_registros\" >Welcome flow to new registrations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/flujos-marketing-automation-imprescindibles-ecommerce\/#Flujo_de_carrito_abandonado\" >Abandoned cart flow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/flujos-marketing-automation-imprescindibles-ecommerce\/#Flujo_de_navegacion_sin_compra\" >Navigation flow without purchase<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/flujos-marketing-automation-imprescindibles-ecommerce\/#Flujo_post_compra\" >Post-purchase flow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/flujos-marketing-automation-imprescindibles-ecommerce\/#Flujo_de_reactivacion_de_clientes_inactivos\" >Reactivation flow of inactive customers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/flujos-marketing-automation-imprescindibles-ecommerce\/#Como_trabajar_los_flujos_de_marketing_automation\" >How to work with marketing automation flows<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Automatizaciones_basicas_que_no_pueden_faltar\"><\/span>Basic automations not to be missed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Flujo_de_bienvenida_a_nuevos_registros\"><\/span>Welcome flow to new registrations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This automated flow is key because it marks the <strong>start of the customer relationship<\/strong>. It is polite to ask for things with a please and thank you, as well as to say hello and goodbye.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this case we are talking about welcoming new leads, possible new subscribers, new people who have arrived for some kind of interest. What less than going out to greet them, what if we take them a <strong>welcome gift<\/strong> Like a discount code or something to make them feel at home?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When a user registers on the website or subscribes to the newsletter, an <strong>opportunity to generate a good first impression<\/strong>. Your job will be to present the brand, the value proposition, reinforce trust and guide the user to their first or next purchase.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"607\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/image-1-1024x607.png\" alt=\"image\" class=\"wp-image-131\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/image-1-1024x607.png 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/image-1-300x178.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/image-1-768x455.png 768w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/image-1-1536x910.png 1536w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/image-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Flujo_de_carrito_abandonado\"><\/span>Abandoned cart flow<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The abandoned cart <strong>is one of the most cost-effective automated flows<\/strong> thanks to the great immediate return it generates.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine you work in a grocery store and a customer fills his basket in the store and suddenly receives a call and leaves. His basket is forgotten, with the products he had chosen and needed. <strong>Without a reminder, these items could be lost.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this situation, the abandoned cart flow allows you to send a first reminder half an hour after the abandonment and, if necessary, a second reminder. <strong>message that reinforces <\/strong>the benefits of the products or remember that the basket is still available.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"308\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/image-1024x308.png\" alt=\"image\" class=\"wp-image-132\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/image-1024x308.png 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/image-300x90.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/image-768x231.png 768w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/image-1536x463.png 1536w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/image.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Example of an automated flow for Abandoned Cart<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Flujo_de_navegacion_sin_compra\"><\/span>Navigation flow without purchase<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This type of automated flow accompanies the user during the purchase decision process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c- Hi, do you need anything?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c- No thanks, I'm just looking.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That person may or may not buy, but they are exploring. The key is <strong>maintain their interest without being intrusive<\/strong>. This flow allows to remember products or categories visited, offer supporting content and guide smoothly towards the purchase. It is ideal for ecommerce with longer decision cycles or medium-high value products.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Flujo_post_compra\"><\/span>Post-purchase flow<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now that the user has purchased, <strong>we must continue to show interest<\/strong>. A purchase does not have to mean the end of that user's life as a customer.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Post-purchase flow is essential to build loyalty<strong> customers and improve recurrence<\/strong>. The customer's experience, both before and after the purchase, is key.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Flujo_de_reactivacion_de_clientes_inactivos\"><\/span>Reactivation flow of inactive customers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A lot of silence... it's time to reactivate! If the customer hasn't returned after the post-purchase strategy, an automated reactivation flow can <strong>remind you of the brand and its values<\/strong>, and why you bought the first time.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the message to have an effect, <strong>c<\/strong><strong>t is useful to include news or benefits that arouse their interest. <\/strong>and encourage you to return to the site and, who knows, to buy again.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_trabajar_los_flujos_de_marketing_automation\"><\/span>How to work with marketing automation flows<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Having a clear automated flow strategy is only the first step; the next step is to implement it effectively. This requires<strong> specialized tools<\/strong> like <a href=\"https:\/\/www.geotelecom.es\/en\/connectif\/\">Connectif<\/a>, The software is designed to create, monitor and optimize each automation in a simple and scalable way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, having a team of <a href=\"https:\/\/www.geotelecom.es\/en\/marketing-automation\/\">marketing automation experts<\/a>, Geotelecom, which ensures that each flow is designed strategically and in a personalized manner, achieving <strong>ecommerce to run more efficiently<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing automation is not about having many automated flows, but about having the right flows. With these marketing automation flows it will be possible to cover a large part of the customer lifecycle and improve your results without increasing operational complexity.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>When building a house, you need a solid foundation; the same goes for an online store. Marketing automation flows serve as a base on which to build more complex strategies. Starting with a few basic automations allows you to improve conversion and customer loyalty without the need for large resources. You don't need a huge infrastructure: with simple steps you can automate effectively and start seeing results quickly. There are a series of strategies within marketing automation that act as pillars of this construction, improve conversion in ecommerce and promote customer loyalty.  Basic automations that cannot be missed Welcome flow to new registrations This automated flow is key because it marks the beginning of the relationship with the customer. It is polite to ask for things with a please and thank you, just like saying hello and goodbye.  In this case we are talking about welcoming new leads, possible new subscribers, new people who have arrived for some kind of interest. What if we bring them a welcome gift like a discount code or something like that to make them feel at home? When a user registers on the website or subscribes to the newsletter, you have an opportunity to make a good first impression. Your job will be to introduce the brand, the value proposition, reinforce trust and guide the user to their first or next purchase. Abandoned cart flow The abandoned cart is one of the most profitable automated flows thanks to the great immediate return it generates.  Imagine you work in a grocery store and a customer fills his basket in the store and suddenly gets a call and leaves. His basket is forgotten, with the products he had chosen and needed. Without a reminder, those items could be lost. In this situation, the abandoned cart flow allows you to send a first reminder half an hour after the abandonment and, if necessary, a second message reinforcing the benefits of the products or reminding that the cart is still available. Example of automated flow for Abandoned Cart Navigation flow without purchase This type of automated flow accompanies the user during his purchase decision process. \u201c- Hi, do you need something?\u201d \u201c- No thanks, I'm just browsing.\u201d That person may or may not buy, but they are exploring. The key is to keep their interest without being intrusive. This flow allows you to remember products or categories visited, offer supporting content and gently guide them toward purchase. It is ideal for ecommerce with longer decision cycles or medium-high value products. Post-purchase flow Now that the user has purchased, we must continue to show interest. The purchase does not have to mean the end of the user's life as a customer.  The post-purchase flow is essential to build customer loyalty and improve recurrence. Here it is key how the customer experience has been, both before and after the purchase. Reactivation flow of inactive customers A lot of silence... it's time to reactivate! If the customer has not returned after the post-purchase strategy, an automated reactivation flow can remind them of the brand and its values, and why they bought the first time.  For the message to have an effect, it is advisable to include news or benefits that arouse their interest and encourage them to return to the site and, who knows, to buy again. How to work with marketing automation flows Having a clear strategy for automated flows is only the first step; the next step is to implement it effectively. This requires specialized tools like Connectif, which allow you to create, monitor and optimize each automation in a simple and scalable way. In addition, having a team of marketing automation experts, like ours at Geotelecom, ensures that each flow is strategically designed and customized, making ecommerce work more efficiently. Marketing automation is not about having many automated flows, but about having the right flows. With these marketing automation flows it will be possible to cover a large part of the customer lifecycle and improve your results without increasing operational complexity.&nbsp;<\/p>","protected":false},"author":111,"featured_media":6301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-5043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automatizaciones-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Flujos de marketing automation imprescindibles para un ecommerce - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/essential-ecommerce-marketing-automation-flows\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Flujos de marketing automation imprescindibles para un ecommerce - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Al construir una casa se necesitan cimientos s\u00f3lidos; igual pasa con una tienda online. Los flujos de marketing automation sirven como base sobre la que levantar estrategias m\u00e1s complejas. Comenzar con unas automatizaciones b\u00e1sicas permite mejorar la conversi\u00f3n y fidelizar clientes sin necesidad de grandes recursos. No hace falta una infraestructura enorme: con pasos simples se puede automatizar de forma efectiva y empezar a ver resultados r\u00e1pidamente. Existe una serie de estrategias dentro del marketing automation que act\u00faan como pilares de esta construcci\u00f3n, mejoran la conversi\u00f3n en ecommerce y fomentan la fidelizaci\u00f3n de clientes.\u00a0 Automatizaciones b\u00e1sicas que no pueden faltar Flujo de bienvenida a nuevos registros Este flujo automatizado es clave porque marca el inicio de la relaci\u00f3n con el cliente. Es de buena educaci\u00f3n pedir las cosas con un por favor y gracias, al igual que decir hola y adi\u00f3s.\u00a0 En este caso estamos hablando de dar la bienvenida a nuevos leads, posibles nuevos suscriptores, personas nuevas que han llegado por alg\u00fan tipo de inter\u00e9s. Qu\u00e9 menos que salir a saludar. \u00bfY si les llevamos un regalo de bienvenida como un c\u00f3digo de descuento o algo as\u00ed para que se sientan como en casa? Cuando un usuario se registra en la web o se suscribe a la newsletter, se abre una oportunidad para generar una buena primera impresi\u00f3n. Tu labor ser\u00e1 presentar la marca, la propuesta de valor, reforzar la confianza y guiar al usuario hacia su primera o siguiente compra. Flujo de carrito abandonado El carrito abandonado es uno de los flujos automatizados m\u00e1s rentables gracias al gran retorno inmediato que genera.&nbsp; Imagina que trabajas en una tienda de ultramarinos y un cliente llena su cesta en la tienda y, de repente, recibe una llamada y se va. Su cesta queda olvidada, con los productos que hab\u00eda elegido y necesitaba. Sin un recordatorio, esos art\u00edculos podr\u00edan perderse. En esta situaci\u00f3n, el flujo de carrito abandonado permite enviar un primer recordatorio media hora despu\u00e9s del abandono y, si es necesario, un segundo mensaje que refuerce los beneficios de los productos o recuerde que la cesta sigue disponible. Ejemplo de flujo automatizado para Carrito Abandonado Flujo de navegaci\u00f3n sin compra Este tipo de flujos automatizados acompa\u00f1an al usuario durante su proceso de decisi\u00f3n de compra. \u201c- Hola, \u00bfnecesitas algo?\u201d \u201c- No, gracias, solo estoy mirando.\u201d Esa persona puede que compre o no, pero est\u00e1 explorando. La clave est\u00e1 en mantener su inter\u00e9s sin ser intrusivo. Este flujo permite recordar productos o categor\u00edas visitadas, ofrecer contenido de apoyo y guiar suavemente hacia la compra. Es ideal para ecommerce con ciclos de decisi\u00f3n m\u00e1s largos o productos de importe medio-alto. Flujo post compra Ahora que el usuario ha comprado, tenemos que seguir mostrando inter\u00e9s. Que haya comprado no tiene por qu\u00e9 significar el fin de la vida de ese usuario como cliente.&nbsp; El flujo post compra es esencial para fidelizar clientes y mejorar la recurrencia. Aqu\u00ed es clave c\u00f3mo haya sido la experiencia del cliente, tanto antes de la compra como despu\u00e9s. Flujo de reactivaci\u00f3n de clientes inactivos Mucho silencio\u2026 \u00a1es hora de reactivar! Si el cliente no ha regresado tras la estrategia post-compra, un flujo automatizado de reactivaci\u00f3n puede recordarle la marca y sus valores, y por qu\u00e9 compr\u00f3 la primera vez.&nbsp; Para que el mensaje tenga efecto, conviene incluir novedades o beneficios que despierten su inter\u00e9s y lo animen a volver a la web y, qui\u00e9n sabe, a comprar de nuevo. C\u00f3mo trabajar los flujos de marketing automation Tener una estrategia clara de flujos automatizados es solo el primer paso; el siguiente es implementarla de forma efectiva. Para ello se necesitan herramientas especializadas como Connectif, que permiten crear, monitorizar y optimizar cada automatizaci\u00f3n de manera sencilla y escalable. Adem\u00e1s, contar con un equipo de expertos en marketing automation, como el nuestro en Geotelecom, que se encarga de que cada flujo est\u00e9 dise\u00f1ado estrat\u00e9gicamente y de manera personalizada, logrando que el ecommerce funcione de manera m\u00e1s eficiente. El marketing automation no consiste en tener muchos flujos automatizados, sino en tener los flujos adecuados. Con estos flujos de marketing automation ser\u00e1 posible cubrir gran parte del ciclo de vida del cliente y mejorar sus resultados sin aumentar la complejidad operativa.&nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/essential-ecommerce-marketing-automation-flows\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-02T13:24:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-17T07:08:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing automation flows essential for an ecommerce - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/essential-ecommerce-marketing-automation-flows\/","og_locale":"en_US","og_type":"article","og_title":"Flujos de marketing automation imprescindibles para un ecommerce - Geotelecom","og_description":"Al construir una casa se necesitan cimientos s\u00f3lidos; igual pasa con una tienda online. Los flujos de marketing automation sirven como base sobre la que levantar estrategias m\u00e1s complejas. Comenzar con unas automatizaciones b\u00e1sicas permite mejorar la conversi\u00f3n y fidelizar clientes sin necesidad de grandes recursos. No hace falta una infraestructura enorme: con pasos simples se puede automatizar de forma efectiva y empezar a ver resultados r\u00e1pidamente. Existe una serie de estrategias dentro del marketing automation que act\u00faan como pilares de esta construcci\u00f3n, mejoran la conversi\u00f3n en ecommerce y fomentan la fidelizaci\u00f3n de clientes.\u00a0 Automatizaciones b\u00e1sicas que no pueden faltar Flujo de bienvenida a nuevos registros Este flujo automatizado es clave porque marca el inicio de la relaci\u00f3n con el cliente. Es de buena educaci\u00f3n pedir las cosas con un por favor y gracias, al igual que decir hola y adi\u00f3s.\u00a0 En este caso estamos hablando de dar la bienvenida a nuevos leads, posibles nuevos suscriptores, personas nuevas que han llegado por alg\u00fan tipo de inter\u00e9s. Qu\u00e9 menos que salir a saludar. \u00bfY si les llevamos un regalo de bienvenida como un c\u00f3digo de descuento o algo as\u00ed para que se sientan como en casa? Cuando un usuario se registra en la web o se suscribe a la newsletter, se abre una oportunidad para generar una buena primera impresi\u00f3n. Tu labor ser\u00e1 presentar la marca, la propuesta de valor, reforzar la confianza y guiar al usuario hacia su primera o siguiente compra. Flujo de carrito abandonado El carrito abandonado es uno de los flujos automatizados m\u00e1s rentables gracias al gran retorno inmediato que genera.&nbsp; Imagina que trabajas en una tienda de ultramarinos y un cliente llena su cesta en la tienda y, de repente, recibe una llamada y se va. Su cesta queda olvidada, con los productos que hab\u00eda elegido y necesitaba. Sin un recordatorio, esos art\u00edculos podr\u00edan perderse. En esta situaci\u00f3n, el flujo de carrito abandonado permite enviar un primer recordatorio media hora despu\u00e9s del abandono y, si es necesario, un segundo mensaje que refuerce los beneficios de los productos o recuerde que la cesta sigue disponible. Ejemplo de flujo automatizado para Carrito Abandonado Flujo de navegaci\u00f3n sin compra Este tipo de flujos automatizados acompa\u00f1an al usuario durante su proceso de decisi\u00f3n de compra. \u201c- Hola, \u00bfnecesitas algo?\u201d \u201c- No, gracias, solo estoy mirando.\u201d Esa persona puede que compre o no, pero est\u00e1 explorando. La clave est\u00e1 en mantener su inter\u00e9s sin ser intrusivo. Este flujo permite recordar productos o categor\u00edas visitadas, ofrecer contenido de apoyo y guiar suavemente hacia la compra. Es ideal para ecommerce con ciclos de decisi\u00f3n m\u00e1s largos o productos de importe medio-alto. Flujo post compra Ahora que el usuario ha comprado, tenemos que seguir mostrando inter\u00e9s. Que haya comprado no tiene por qu\u00e9 significar el fin de la vida de ese usuario como cliente.&nbsp; El flujo post compra es esencial para fidelizar clientes y mejorar la recurrencia. Aqu\u00ed es clave c\u00f3mo haya sido la experiencia del cliente, tanto antes de la compra como despu\u00e9s. Flujo de reactivaci\u00f3n de clientes inactivos Mucho silencio\u2026 \u00a1es hora de reactivar! Si el cliente no ha regresado tras la estrategia post-compra, un flujo automatizado de reactivaci\u00f3n puede recordarle la marca y sus valores, y por qu\u00e9 compr\u00f3 la primera vez.&nbsp; Para que el mensaje tenga efecto, conviene incluir novedades o beneficios que despierten su inter\u00e9s y lo animen a volver a la web y, qui\u00e9n sabe, a comprar de nuevo. C\u00f3mo trabajar los flujos de marketing automation Tener una estrategia clara de flujos automatizados es solo el primer paso; el siguiente es implementarla de forma efectiva. Para ello se necesitan herramientas especializadas como Connectif, que permiten crear, monitorizar y optimizar cada automatizaci\u00f3n de manera sencilla y escalable. Adem\u00e1s, contar con un equipo de expertos en marketing automation, como el nuestro en Geotelecom, que se encarga de que cada flujo est\u00e9 dise\u00f1ado estrat\u00e9gicamente y de manera personalizada, logrando que el ecommerce funcione de manera m\u00e1s eficiente. El marketing automation no consiste en tener muchos flujos automatizados, sino en tener los flujos adecuados. 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