{"id":5049,"date":"2025-12-02T16:27:58","date_gmt":"2025-12-02T16:27:58","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/como-revivir-productos-zombi-automatizaciones-google-shopping\/"},"modified":"2026-10-01T09:44:36","modified_gmt":"2026-10-01T07:44:36","slug":"how-to-revive-zombie-products-google-shopping-automations","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/como-revivir-productos-zombi-automatizaciones-google-shopping\/","title":{"rendered":"How to automatically revive your \u00abZombie Products\u00bb on Google Shopping"},"content":{"rendered":"In the world of e-commerce, it is common that a large part of our online store's sales come from only a small part of the catalog (usually around 20%, according to what is known as the \"e-commerce\" or \"e-commerce\" method). <em>Pareto rule<\/em>). Of the remaining 80%, many of them, for various reasons, receive neither clicks nor impressions. In the industry, these references within the catalog are commonly referred to as <strong>\u00abZombie Products\u00bb<\/strong>.\n\n<!-- \/wp:post-content -->\n\n<!-- wp:paragraph -->\n\nBased on the latest feed and campaign optimization strategies, we have prepared this step-by-step guide to help you identify and \u00abrevive\u00bb these products automatically to ensure that no referrer in our feed is left out of the game just because.\n\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/como-revivir-productos-zombi-automatizaciones-google-shopping\/#%C2%BFQue_es_un_%C2%ABProducto_Zombi%C2%BB\" >What is a \u00abZombie Product\u00bb?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/como-revivir-productos-zombi-automatizaciones-google-shopping\/#Una_estrategia_en_3_pasos_identificar_etiquetar_y_puesta_en_funcionamiento\" >A 3-step strategy: identify, label and put into operation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/como-revivir-productos-zombi-automatizaciones-google-shopping\/#1_Identificacion\" >1. Identification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/como-revivir-productos-zombi-automatizaciones-google-shopping\/#2_Etiquetado_de_los_productos\" >2. Product labeling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/como-revivir-productos-zombi-automatizaciones-google-shopping\/#3_Activacion_con_Performance_Max_PMax\" >3. Activation with Performance Max (PMax)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/como-revivir-productos-zombi-automatizaciones-google-shopping\/#Como_optimizar_esta_estrategia_para_obtener_mejores_resultados\" >How to optimize this strategy for better results<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/como-revivir-productos-zombi-automatizaciones-google-shopping\/#Checklist_final_para_ponerlo_en_marcha\" >Final checklist for implementation<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_un_%C2%ABProducto_Zombi%C2%BB\"><\/span>What is a \u00abZombie Product\u00bb?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n\nA \u00abZombie Product\u00bb is generally defined as an item that, although approved and available in a CSS, has received <strong>0 clicks in a period ranging from the last 30 to 90 days<\/strong>. These products are not suspended or pending review; they are simply being \u201cignored\u201d by the algorithm in favor of others that offer better results for campaign performance objectives.\n\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n\nHaving a large number of products with no activity in our data feed is not only a waste of potential, but it dilutes the real efficiency of your main campaigns. <strong>By isolating and activating these products, we ensure that your entire inventory has the opportunity for visibility,<\/strong> and even generate profitable sales if given the initial push.\n\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2><span class=\"ez-toc-section\" id=\"Una_estrategia_en_3_pasos_identificar_etiquetar_y_puesta_en_funcionamiento\"><\/span>A 3-step strategy: identify, label and put into operation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n\nImplementing this strategy in our accounts is simple and fast:\n\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><span class=\"ez-toc-section\" id=\"1_Identificacion\"><\/span>1. Identification<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n\nThe first step is to detect which products are underperforming. You can do this by downloading a report of your items with 0 clicks in the last 30 days from Google Ads, or <strong>using automated scripts that update this list on a daily basis<\/strong>, which is the solution we propose in this publication.\n\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><span class=\"ez-toc-section\" id=\"2_Etiquetado_de_los_productos\"><\/span>2. Product labeling<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n\nOnce the affected IDs have been identified, we need to tag them in a custom column in order to create a specific campaign for them.\n\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n\nFor this purpose, we will use a <strong>Google Spreadsheet<\/strong> <strong>like <\/strong><strong>supplementary feed<\/strong> in Merchant Center (or the equivalent tool) and a <strong>empty custom label<\/strong> in our feed (e.g. custom_label_0 = \u00ablow_clicks_last_30d\u00bb or simply \u00abLow Volume\u00bb).\n\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><span class=\"ez-toc-section\" id=\"3_Activacion_con_Performance_Max_PMax\"><\/span>3. Activation with Performance Max (PMax)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n\nThe final step is to create a campaign dedicated exclusively to these products, following these guidelines:\n\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n \t<li style=\"list-style-type: none;\">\n<ul><!-- wp:list-item -->\n \t<li><strong>Configuration:<\/strong>\u00a0 Although it is not mandatory, we recommend a non-resource Performance Max type campaign targeting only the products we have labeled above.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<ul>\n \t<li style=\"list-style-type: none;\">\n<ul>\n \t<li><strong>Bidding Strategy:<\/strong> configures the strategy as <strong>\u00abMaximizing Conversions\u00bb<\/strong>. <strong>The objective of this campaign is the visibility<\/strong>, not efficiency. We want to give the algorithm the freedom to display these products and generate interaction.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<ul>\n \t<li style=\"list-style-type: none;\">\n<ul>\n \t<li><strong>Budget:<\/strong> your budget determines your commitment to these products. Think of it as a long-term investment to clean up your account. It depends on the number of products in our catalog and our investment possibilities, but make it an amount that the algorithm can work with...<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<!-- \/wp:list-item -->\n\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n\nOnce a \u00abZombie\u00bb product starts receiving clicks (even sales), it will no longer meet the \u00ab0 clicks\u00bb condition. At that point, it should automatically exit this campaign (if you use the script, of course) and return to your standard campaigns, where it will now compete based on efficiency metrics.\n\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h2><span class=\"ez-toc-section\" id=\"Como_optimizar_esta_estrategia_para_obtener_mejores_resultados\"><\/span>How to optimize this strategy for better results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul>\n \t<li style=\"list-style-type: none;\">\n<ul><!-- wp:list-item -->\n \t<li><strong>Patience:<\/strong> this campaign is designed to run during <strong>one to four weeks<\/strong> with the same set of items. Its function is to \u00abawaken\u00bb the potential of our total catalog.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<ul>\n \t<li style=\"list-style-type: none;\">\n<ul>\n \t<li><strong>Life Cycle:<\/strong> the script allows small configurations such as applying it only to a series of campaigns, defining the threshold of clicks after which it is no longer considered \u201czombie\u201d, etc.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<ul>\n \t<li style=\"list-style-type: none;\">\n<ul>\n \t<li><strong>Exclusions:<\/strong> to follow best practices, you can exclude these low volume products from your other campaigns using the same custom tag, ensuring that there is no cannibalization (although a zombie product can cannibalize little, to be honest, but if we want to be scrupulous about it...).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<!-- \/wp:list-item -->\n\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><span class=\"ez-toc-section\" id=\"Checklist_final_para_ponerlo_en_marcha\"><\/span>Final checklist for implementation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n\nIn the <a href=\"#script\">link below<\/a> you can download the script to automate this strategy and if you need help for its implementation you can contact us without obligation.\n\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n\nDon't let your inventory gather digital dust. Implementing a strategy for low-volume products is a smart way to keep your account active and even scale it <a href=\"https:\/\/www.geotelecom.es\/en\/google-ads-agency\/\">Google Shopping<\/a>, ensuring that every product has a chance to deliver results.\n\n<!-- \/wp:paragraph -->\n\nDownload the script without obligation\n\n<a href=\"https:\/\/www.geotelecom.es\/en\/download\/240407\/?tmstv=1764690022\">\nDOWNLOAD DOCUMENT\n<\/a>","protected":false},"excerpt":{"rendered":"<p>In the world of e-commerce, it\u2019s common for a large portion of our online store\u2019s sales to come from just a small portion of the catalog (usually around 20%, according to what\u2019s known as the Pareto principle). Of the remaining 80%, many\u2014for various reasons\u2014receive neither clicks nor impressions. In the industry, these items in the catalog are commonly known as \u00abzombie products.\u00bb Based on the latest feed and campaign optimization strategies, we\u2019ve put together this step-by-step guide to help you automatically identify and \u00abrevive\u00bb these products, ensuring that no item in our feed is left out simply for no reason. What Is a \u00abZombie Product\u00bb? A \u00abZombie Product\u00bb is generally defined as an item that, although approved and available in a CSS, has received 0 clicks over a period ranging from the last 30 to 90 days. These products aren\u2019t suspended or pending review; they\u2019re simply being \u201cignored\u201d by the algorithm in favor of others that deliver better results for your campaign\u2019s performance goals. Having a large number of inactive products in your data feed is not only a waste of potential but also dilutes the actual efficiency of your core campaigns. By isolating and activating these products, we ensure that your entire inventory has the opportunity to gain visibility\u2014and even generate profitable sales\u2014if given the initial push. A 3-step strategy: identify, tag, and activate Implementing this strategy in your accounts is quick and easy: 1. Identification The first step is to identify which products are underperforming. You can do this by downloading a report from Google Ads showing your items with 0 clicks in the last 30 days, or by using automated scripts that update this list daily\u2014which is the solution we propose in this post. 2. Tagging Products Once the affected IDs have been identified, we need to tag them in a custom column so we can create a specific campaign for them. To do this, we\u2019ll use a Google spreadsheet as a supplementary feed in Merchant Center (or the equivalent tool) and an empty custom label in our feed (for example, custom_label_0 = \u00ablow_clicks_last_30d\u00bb or simply \u00abLow Volume\u00bb). 3. Activation with Performance Max (PMax) The final step is to create a campaign dedicated exclusively to these products, following these guidelines: Setup: Although not mandatory, we recommend a Performance Max campaign without budgets, targeting only the products we labeled earlier. Bidding Strategy: Set the strategy to \u00abMaximize Conversions.\u00bb The goal of this campaign is visibility, not efficiency. We want to give the algorithm the freedom it needs to display these products and generate engagement. Budget: Your budget determines your commitment to these products. Think of it as a long-term investment to clean up your account. It depends on the number of products in your catalog and your investment capacity, but make sure it\u2019s an amount the algorithm can work with\u2026 Once a \u00abzombie\u00bb product starts receiving clicks (or even sales), it will no longer meet the \u00ab0 clicks\u00bb condition. At that point, it should automatically exit this campaign (if you\u2019re using the script, of course) and return to your standard campaigns, where it will now compete based on efficiency metrics. How to optimize this strategy for better results Patience: This campaign is designed to run for one to four weeks with the same set of items. Its purpose is to \u00abunlock\u00bb the potential of our entire catalog. Lifecycle: The script allows for minor configurations, such as applying it only to a specific set of campaigns, defining the click threshold beyond which a product is no longer considered a \u201czombie,\u201d and so on. Exclusions: To follow best practices, you can exclude these low-volume products from your other campaigns using the same custom tag, ensuring there\u2019s no cannibalization (though, to be honest, a \u201czombie\u201d product can\u2019t really cannibalize sales\u2014but if we want to be thorough about this\u2026). Final Checklist for Getting Started You can download the script to automate this strategy at the link below, and if you need help implementing it, feel free to contact us with no obligation. Don\u2019t let your inventory gather digital dust. Implementing a strategy for low-volume products is a smart way to keep your Google Shopping account active and even scale it, ensuring that every product has a chance to generate results. Download the script with no obligation DOWNLOAD DOCUMENT<\/p>","protected":false},"author":6,"featured_media":6303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[22],"class_list":["post-5049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","tag-google-shopping-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo revivir de forma automatizada tus &quot;Productos Zombi&quot; en Google Shopping - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/how-to-revive-zombie-products-google-shopping-automations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo revivir de forma automatizada tus &quot;Productos Zombi&quot; en Google Shopping - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"En el mundo del comercio electr\u00f3nico, es com\u00fan que una gran parte de las ventas de nuestra tienda online provengan tan solo de una peque\u00f1a parte del cat\u00e1logo (habitualmente en torno al 20%, seg\u00fan la conocida como regla de pareto). Del 80% restante, muchos de ellos, por motivos diversos, no reciben ni clics ni impresiones. En la industria, estas referencias dentro del cat\u00e1logo son habitualmente conocidas como \u00abProductos Zombi\u00bb. Bas\u00e1ndonos en las \u00faltimas estrategias de optimizaci\u00f3n de feeds y campa\u00f1as, hemos preparado esta gu\u00eda paso a paso para ayudarte a identificar y \u00abrevivir\u00bb estos productos de forma autom\u00e1tica para asegurarnos que ninguna referencia de nuestro feed se queda fuera de juego simplemente porque s\u00ed. \u00bfQu\u00e9 es un \u00abProducto Zombi\u00bb? Un \u00abProducto Zombi\u00bb se define generalmente como aquel art\u00edculo que, aunque est\u00e1 aprobado y disponible en un CSS, ha recibido 0 clics en un periodo que oscila entre los \u00faltimos 30 a 90 d\u00edas. Estos productos no est\u00e1n suspendidos ni pendientes de revisi\u00f3n; simplemente est\u00e1n siendo \u201cignorados\u201d por el algoritmo en pro de otros que ofrecen mejores resultados para los objetivos de rendimiento de las campa\u00f1as. Tener una gran cantidad de productos sin actividad en nuestro feed de datos no solo es un desperdicio de potencial, sino que diluye la eficiencia real de tus campa\u00f1as principales. Al aislar y activar estos productos, nos aseguramos que todo tu inventario tenga la oportunidad de tener visibilidad, e incluso de generar ventas rentables si se les da el empuje inicial. Una estrategia en 3 pasos: identificar, etiquetar y puesta en funcionamiento Implementar esta estrategia en nuestras cuentas sencillo y r\u00e1pido: 1. Identificaci\u00f3n El primer paso es detectar qu\u00e9 productos tienen bajo rendimiento. Puedes hacerlo descargando un informe de tus art\u00edculos con 0 clics en los \u00faltimos 30 d\u00edas desde Google Ads, o utilizando scripts automatizados que actualicen esta lista diariamente, que es la soluci\u00f3n que proponemos en esta publicaci\u00f3n. 2. Etiquetado de los productos Una vez identificados los IDs afectados, necesitamos etiquetarlos en una columna personalizada para poder crear una campa\u00f1a espec\u00edfica para ellos. Para ello utilizaremos una hoja de c\u00e1lculo de Google como feed complementario en Merchant Center (o la herramienta equivalente) y una etiqueta personalizada vac\u00eda en nuestro feed (por ejemplo, custom_label_0 = \u00ablow_clicks_last_30d\u00bb o simplemente \u00abLow Volume\u00bb). 3. Activaci\u00f3n con Performance Max (PMax) El paso final es crear una campa\u00f1a dedicada exclusivamente a estos productos, siguiendo estas indicaciones: Configuraci\u00f3n:\u00a0 aunque no es obligatorio, se recomienda una campa\u00f1a de tipo Performance Max sin recursos dirigida \u00fanicamente a los productos que hemos etiquetado anteriormente. Estrategia de Puja: configura la estrategia como \u00abMaximizar Conversiones\u00bb. El objetivo de esta campa\u00f1a es la visibilidad, no la eficiencia.\u00a0Queremos darle al algoritmo la libertad necesaria para mostrar estos productos y generar interacci\u00f3n. Presupuesto: tu presupuesto determina tu compromiso con estos productos. Pi\u00e9nsalo como una inversi\u00f3n a largo plazo para sanear tu cuenta. Depende del n.\u00ba de productos de nuestro cat\u00e1logo y de nuestras posibilidades de inversi\u00f3n, pero que sea una cantidad con la que el algoritmo pueda trabajar\u2026 Una vez que un producto \u00abZombi\u00bb empieza a recibir clics (incluso ventas), dejar\u00e1 de cumplir la condici\u00f3n de \u00ab0 clics\u00bb. En ese momento, deber\u00eda salir autom\u00e1ticamente de esta campa\u00f1a (si usas el script, claro) y volver a tus campa\u00f1as est\u00e1ndar, donde ahora competir\u00e1 bas\u00e1ndose en m\u00e9tricas de eficiencia. C\u00f3mo optimizar esta estrategia para obtener mejores resultados Paciencia: esta campa\u00f1a est\u00e1 dise\u00f1ada para funcionar durante una a cuatro semanas con el mismo conjunto de art\u00edculos. Su funci\u00f3n es \u00abdespertar\u00bb el potencial del total de nuestro cat\u00e1logo. Ciclo de Vida: el script permite peque\u00f1as configuraciones como aplicarlo solo a una serie de campa\u00f1as, definir el umbral de clics a partir del cual dejamos de considerarlo \u201czombi\u201d, etc. Exclusiones: para seguir las mejores pr\u00e1cticas, puedes excluir estos productos de bajo volumen de tus otras campa\u00f1as mediante la misma etiqueta personalizada, asegurando que no haya canibalizaci\u00f3n (aunque un producto zombi poco puede canibalizar, la verdad, pero si queremos ser escrupulosos con esto\u2026). Checklist final para ponerlo en marcha En el enlace a continuaci\u00f3n puedes descargar el script para automatizar esta estrategia y si necesitas ayuda para su implementaci\u00f3n puedes contactar con nosotros sin compromiso. No dejes que tu inventario acumule polvo digital. Implementar una estrategia para productos de bajo volumen es una forma inteligente de mantener activa e incluso escalar tu cuenta de Google Shopping, asegurando que cada producto tenga su oportunidad de generar resultados. Descarga el script sin compromiso DESCARGAR DOCUMENTO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/how-to-revive-zombie-products-google-shopping-automations\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-02T16:27:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-01T07:44:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cristina de la Pe\u00f1a\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cristina de la Pe\u00f1a\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to automatically revive your \"Zombie Products\" in Google Shopping - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/how-to-revive-zombie-products-google-shopping-automations\/","og_locale":"en_US","og_type":"article","og_title":"C\u00f3mo revivir de forma automatizada tus \"Productos Zombi\" en Google Shopping - Geotelecom","og_description":"En el mundo del comercio electr\u00f3nico, es com\u00fan que una gran parte de las ventas de nuestra tienda online provengan tan solo de una peque\u00f1a parte del cat\u00e1logo (habitualmente en torno al 20%, seg\u00fan la conocida como regla de pareto). Del 80% restante, muchos de ellos, por motivos diversos, no reciben ni clics ni impresiones. En la industria, estas referencias dentro del cat\u00e1logo son habitualmente conocidas como \u00abProductos Zombi\u00bb. Bas\u00e1ndonos en las \u00faltimas estrategias de optimizaci\u00f3n de feeds y campa\u00f1as, hemos preparado esta gu\u00eda paso a paso para ayudarte a identificar y \u00abrevivir\u00bb estos productos de forma autom\u00e1tica para asegurarnos que ninguna referencia de nuestro feed se queda fuera de juego simplemente porque s\u00ed. \u00bfQu\u00e9 es un \u00abProducto Zombi\u00bb? Un \u00abProducto Zombi\u00bb se define generalmente como aquel art\u00edculo que, aunque est\u00e1 aprobado y disponible en un CSS, ha recibido 0 clics en un periodo que oscila entre los \u00faltimos 30 a 90 d\u00edas. Estos productos no est\u00e1n suspendidos ni pendientes de revisi\u00f3n; simplemente est\u00e1n siendo \u201cignorados\u201d por el algoritmo en pro de otros que ofrecen mejores resultados para los objetivos de rendimiento de las campa\u00f1as. Tener una gran cantidad de productos sin actividad en nuestro feed de datos no solo es un desperdicio de potencial, sino que diluye la eficiencia real de tus campa\u00f1as principales. Al aislar y activar estos productos, nos aseguramos que todo tu inventario tenga la oportunidad de tener visibilidad, e incluso de generar ventas rentables si se les da el empuje inicial. Una estrategia en 3 pasos: identificar, etiquetar y puesta en funcionamiento Implementar esta estrategia en nuestras cuentas sencillo y r\u00e1pido: 1. Identificaci\u00f3n El primer paso es detectar qu\u00e9 productos tienen bajo rendimiento. Puedes hacerlo descargando un informe de tus art\u00edculos con 0 clics en los \u00faltimos 30 d\u00edas desde Google Ads, o utilizando scripts automatizados que actualicen esta lista diariamente, que es la soluci\u00f3n que proponemos en esta publicaci\u00f3n. 2. Etiquetado de los productos Una vez identificados los IDs afectados, necesitamos etiquetarlos en una columna personalizada para poder crear una campa\u00f1a espec\u00edfica para ellos. Para ello utilizaremos una hoja de c\u00e1lculo de Google como feed complementario en Merchant Center (o la herramienta equivalente) y una etiqueta personalizada vac\u00eda en nuestro feed (por ejemplo, custom_label_0 = \u00ablow_clicks_last_30d\u00bb o simplemente \u00abLow Volume\u00bb). 3. Activaci\u00f3n con Performance Max (PMax) El paso final es crear una campa\u00f1a dedicada exclusivamente a estos productos, siguiendo estas indicaciones: Configuraci\u00f3n:\u00a0 aunque no es obligatorio, se recomienda una campa\u00f1a de tipo Performance Max sin recursos dirigida \u00fanicamente a los productos que hemos etiquetado anteriormente. Estrategia de Puja: configura la estrategia como \u00abMaximizar Conversiones\u00bb. El objetivo de esta campa\u00f1a es la visibilidad, no la eficiencia.\u00a0Queremos darle al algoritmo la libertad necesaria para mostrar estos productos y generar interacci\u00f3n. Presupuesto: tu presupuesto determina tu compromiso con estos productos. Pi\u00e9nsalo como una inversi\u00f3n a largo plazo para sanear tu cuenta. Depende del n.\u00ba de productos de nuestro cat\u00e1logo y de nuestras posibilidades de inversi\u00f3n, pero que sea una cantidad con la que el algoritmo pueda trabajar\u2026 Una vez que un producto \u00abZombi\u00bb empieza a recibir clics (incluso ventas), dejar\u00e1 de cumplir la condici\u00f3n de \u00ab0 clics\u00bb. En ese momento, deber\u00eda salir autom\u00e1ticamente de esta campa\u00f1a (si usas el script, claro) y volver a tus campa\u00f1as est\u00e1ndar, donde ahora competir\u00e1 bas\u00e1ndose en m\u00e9tricas de eficiencia. C\u00f3mo optimizar esta estrategia para obtener mejores resultados Paciencia: esta campa\u00f1a est\u00e1 dise\u00f1ada para funcionar durante una a cuatro semanas con el mismo conjunto de art\u00edculos. Su funci\u00f3n es \u00abdespertar\u00bb el potencial del total de nuestro cat\u00e1logo. Ciclo de Vida: el script permite peque\u00f1as configuraciones como aplicarlo solo a una serie de campa\u00f1as, definir el umbral de clics a partir del cual dejamos de considerarlo \u201czombi\u201d, etc. Exclusiones: para seguir las mejores pr\u00e1cticas, puedes excluir estos productos de bajo volumen de tus otras campa\u00f1as mediante la misma etiqueta personalizada, asegurando que no haya canibalizaci\u00f3n (aunque un producto zombi poco puede canibalizar, la verdad, pero si queremos ser escrupulosos con esto\u2026). Checklist final para ponerlo en marcha En el enlace a continuaci\u00f3n puedes descargar el script para automatizar esta estrategia y si necesitas ayuda para su implementaci\u00f3n puedes contactar con nosotros sin compromiso. No dejes que tu inventario acumule polvo digital. Implementar una estrategia para productos de bajo volumen es una forma inteligente de mantener activa e incluso escalar tu cuenta de Google Shopping, asegurando que cada producto tenga su oportunidad de generar resultados. Descarga el script sin compromiso DESCARGAR DOCUMENTO","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/how-to-revive-zombie-products-google-shopping-automations\/","og_site_name":"Geotelecom","article_published_time":"2025-12-02T16:27:58+00:00","article_modified_time":"2026-10-01T07:44:36+00:00","og_image":[{"width":400,"height":400,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-4.jpg","type":"image\/jpeg"}],"author":"Cristina de la Pe\u00f1a","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Cristina de la Pe\u00f1a","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/como-revivir-productos-zombi-automatizaciones-google-shopping\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/como-revivir-productos-zombi-automatizaciones-google-shopping\/"},"author":{"name":"Cristina de la Pe\u00f1a","@id":"https:\/\/www.geotelecom.es\/#\/schema\/person\/7d59a38136966f98be971ae2df112e95"},"headline":"C\u00f3mo revivir de forma automatizada tus \u00abProductos Zombi\u00bb en Google Shopping","datePublished":"2025-12-02T16:27:58+00:00","dateModified":"2026-10-01T07:44:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/como-revivir-productos-zombi-automatizaciones-google-shopping\/"},"wordCount":801,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/como-revivir-productos-zombi-automatizaciones-google-shopping\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-4.jpg","keywords":["google shopping"],"articleSection":["Google Ads"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/como-revivir-productos-zombi-automatizaciones-google-shopping\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/como-revivir-productos-zombi-automatizaciones-google-shopping\/","url":"https:\/\/www.geotelecom.es\/blog\/como-revivir-productos-zombi-automatizaciones-google-shopping\/","name":"How to automatically revive your \"Zombie Products\" in Google Shopping - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/como-revivir-productos-zombi-automatizaciones-google-shopping\/#primaryimage"},"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/como-revivir-productos-zombi-automatizaciones-google-shopping\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-4.jpg","datePublished":"2025-12-02T16:27:58+00:00","dateModified":"2026-10-01T07:44:36+00:00","author":{"@id":"https:\/\/www.geotelecom.es\/#\/schema\/person\/7d59a38136966f98be971ae2df112e95"},"breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/blog\/como-revivir-productos-zombi-automatizaciones-google-shopping\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/blog\/como-revivir-productos-zombi-automatizaciones-google-shopping\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.geotelecom.es\/blog\/como-revivir-productos-zombi-automatizaciones-google-shopping\/#primaryimage","url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-4.jpg","contentUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-4.jpg","width":400,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/blog\/como-revivir-productos-zombi-automatizaciones-google-shopping\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"C\u00f3mo revivir de forma automatizada tus &#8220;Productos Zombi&#8221; 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