{"id":5054,"date":"2025-10-15T16:57:25","date_gmt":"2025-10-15T16:57:25","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/ia-mode-que-supone-para-seo\/"},"modified":"2026-03-17T07:09:42","modified_gmt":"2026-03-17T07:09:42","slug":"ia-mode-for-seo","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/ia-mode-que-supone-para-seo\/","title":{"rendered":"IA MODE in the SERP: what does it mean for SEO in Spain?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The AI MODE (or <em>AI mode<\/em>) is the new AI-powered results layer that Google is integrating into its search engine worldwide. It is designed to provide automatically generated answers in the SERP (Search Engine Results Page) just as the AI Overview did until now, but now in a separate tab. Instead of just displaying traditional links and snippets, <strong>AI Mode combines context, search intent and web content<\/strong> to generate a response that seeks to provide a much richer and more complete result (or so the theory goes).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, <strong>IA MODE radically changes how users interact with Google and how brands should optimize their online presence.<\/strong> If traditional SEO revolved around ranking positions, now the challenge will be to be visible, cited and relevant within the responses generated by artificial intelligence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is important for us to understand that SEO has not disappeared, nor has it been replaced by <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/geo-aeo-future-of-seo-as-it-affects-us\/\">concepts such as GEO<\/a>, The new paradigm that we have seen in Chrome is just an indication of a new paradigm that goes beyond what we saw in Chrome.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post we want to tell you about this tab and its impact on the SERP. Here we go!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2025\/10\/modo-ia-serp-1024x587.webp\" alt=\"ia serp mode\" class=\"wp-image-4769\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2025\/10\/modo-ia-serp-1024x587.webp 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2025\/10\/modo-ia-serp-300x172.webp 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2025\/10\/modo-ia-serp-768x440.webp 768w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2025\/10\/modo-ia-serp.webp 1436w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ia-mode-que-supone-para-seo\/#Que_es_exactamente_el_IA_MODE_y_como_funciona\" >What exactly is IA MODE and how does it work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ia-mode-que-supone-para-seo\/#Por_que_el_IA_MODE_transforma_el_panorama_del_SEO\" >Why the IA MODE transforms the SEO landscape<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ia-mode-que-supone-para-seo\/#SEO_para_IA_como_optimizar_para_el_IA_MODE\" >SEO for AI: how to optimize for the AI MODE<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ia-mode-que-supone-para-seo\/#Enfocate_en_la_intencion_de_busqueda\" >Focus on search intention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ia-mode-que-supone-para-seo\/#Autoridad_tematica_y_profundidad\" >Thematic authority and depth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ia-mode-que-supone-para-seo\/#Datos_estructurados_y_contexto_semantico\" >Structured data and semantic context<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ia-mode-que-supone-para-seo\/#Contenido_conversacional_y_legible\" >Conversational and readable content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ia-mode-que-supone-para-seo\/#IA_MODE_y_SEO_local_impacto_en_Espana\" >IA MODE and local SEO: impact in Spain<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ia-mode-que-supone-para-seo\/#El_impacto_en_la_marca\" >The impact on the brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ia-mode-que-supone-para-seo\/#Riesgos_y_oportunidades_del_IA_MODE_para_el_SEO\" >Risks and opportunities of the AI MODE for SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ia-mode-que-supone-para-seo\/#Oportunidades\" >Opportunities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ia-mode-que-supone-para-seo\/#Riesgos\" >Risks<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ia-mode-que-supone-para-seo\/#El_futuro_del_SEO_en_la_era_del_Modo_IA\" >The future of SEO in the age of AI Mode<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_es_exactamente_el_IA_MODE_y_como_funciona\"><\/span>What exactly is IA MODE and how does it work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>IA MODE in the SERP<\/strong> is part of Google's move toward more conversational, contextual and predictive search. This evolution is driven by advanced language models, similar to those underpinning generative AI chatbots.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When a user activates the <strong>AI mode in search<\/strong>, Google analyzes the query and generates an intelligent summary at the top of the SERP (IA Overview). This summary includes a <strong>response prepared by IA<\/strong>, together with <strong>references to sources<\/strong> (web pages or articles that support the information).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if someone is looking for <em>\u201cbest SEO strategies for 2025\u201d<\/em>, In the AI MODE, the AI MODE could display an AI-generated explanatory paragraph, citing three or four relevant sites. This reduces the need to click, but <strong>increases the value of being one of the sources cited by the system.<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, having a block is a limitation, as you can no longer query on the initial result and that is why, (and other things we will explain later), Google has added a full tab called \u201cAI mode\u201d in our browser.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Por_que_el_IA_MODE_transforma_el_panorama_del_SEO\"><\/span>Why the IA MODE transforms the SEO landscape<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The impact of the <strong>AI mode in SERP<\/strong> is profound and, although at first it seems that it only affects the organic part, in reality, it is an online change that we should not miss.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Until now, SEO has focused on three key aspects: optimizing search rankings, optimizing the user experience and attracting quality traffic, among other things.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But with IA MODE, the focus shifts towards <strong>be the source that Google's AI chooses to feed its answers.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This implies a significant change in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>From ranking to semantic relevance.<\/strong> It is no longer enough to optimize for keywords; you must demonstrate subject matter authority and context.<br><\/li>\n\n\n\n<li><strong>From CTR to AI-assisted visibility.<\/strong> Organic traffic may be reduced, but brand recognition within the IA summary may have more value than a traditional 3 position.<br><\/li>\n\n\n\n<li><strong>From static content to conversational content.<\/strong> AI prioritizes texts that respond directly to intentions, with natural language, clarity and usefulness.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In this context, working on the <a href=\"https:\/\/www.geotelecom.es\/en\/seo-for-ia\/\">SEO for AI<\/a> becomes crucial not only to be cited, but also for the web to meet an increasingly demanding quality standard.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_para_IA_como_optimizar_para_el_IA_MODE\"><\/span>SEO for AI: how to optimize for the AI MODE<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Enfocate_en_la_intencion_de_busqueda\"><\/span>Focus on search intention<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The IA MODE is based not only on keywords, but also on <strong>full intentions<\/strong>Informational, transactional or mixed.<br>Optimize your content with a clear structure that responds to your needs. <strong>to the \u201cwhy\u201d and \u201chow\u201d.\u201d<\/strong> of each question. Paragraphs that offer direct explanations, comparisons or lists are especially appreciated by generative AI systems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a recent study carried out by our SEO team, we have found that in the last 6 months the <strong>long tail keywords longer than 10 characters have increased by 200%<\/strong> in many customers in all types of industries.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This makes sense, as users need to better define a search to get the specific result they need.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"578\" height=\"367\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2025\/10\/grafica-ia-mode-estadisticas.webp\" alt=\"graph ia mode statistics\" class=\"wp-image-4768\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2025\/10\/grafica-ia-mode-estadisticas.webp 578w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2025\/10\/grafica-ia-mode-estadisticas-300x190.webp 300w\" sizes=\"(max-width: 578px) 100vw, 578px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Autoridad_tematica_y_profundidad\"><\/span>Thematic authority and depth<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Both Google and platforms such as ChatGPT, Perplexity, Claude, etc. search for sources. <strong>with verifiable authority<\/strong>. This includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inbound links from prestigious media.<br><\/li>\n\n\n\n<li>Authors with verifiable experience (E-E-A-T: <em>Experience, Expertise, Authoritativeness, Trustworthiness<\/em>).<br><\/li>\n\n\n\n<li>Updated and cross-referenced content.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>SEO for AI<\/strong> it's not just about positioning, it's about <strong>to be the expert voice<\/strong> that AI-based search engines choose as a knowledge base.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Datos_estructurados_y_contexto_semantico\"><\/span>Structured data and semantic context<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/rich-snippets-structured-data\/\">structured data (schema markup)<\/a> help robots better understand the context of your content. Implement schemas such as FAQPage, HowTo or Article to facilitate the identification of topics, entities and semantic relationships.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This increases the chances that your content <strong>be used as a reference in the AI mode of SERPs<\/strong> as it provides information in a format that is traceable and readable by LLMs.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We always recommend using formats such as JSON-LD because it is a structured language that greatly facilitates such interpretation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Contenido_conversacional_y_legible\"><\/span>Conversational and readable content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AI Mode prioritizes responses <strong>natural and useful, human, natural and useful<\/strong>. Avoid using complex content structures and opt for texts with a conversational tone, clear subtitles and real examples. AI \u201cprefers\u201d content that seems to be written for people, not algorithms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The latter has many nuances since, as you will see with any AI response, it always responds in a very hierarchical way even when you ask it to \u201chumanize\u201d the content.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here the best and most optimal thing to do is to think about how you like the content to be when you read it.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"IA_MODE_y_SEO_local_impacto_en_Espana\"><\/span>IA MODE and local SEO: impact in Spain<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the areas where the <strong>AI mode<\/strong> can have a greater impact is the <strong>Local SEO<\/strong>.<br>When a user searches for <em>\u201cbest SEO agency in Madrid\u201d.\u201d<\/em>, The IA MODE could provide a summary that combines reviews, local authority and Google Business Profile data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, we will have to consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep your <strong>company fact sheet<\/strong> on Google.<br><\/li>\n\n\n\n<li>Strengthen the <strong>verified and quality reviews.<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li>To ensure a <strong>semantically coherent presence<\/strong> on the web, networks and local media.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Local searches are increasingly predictive and, with AI mode, Google will be able to anticipate needs (\u201cwhere can I optimize my SEO for AI near me?\u201d) and provide answers before the user clicks.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"795\" height=\"411\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2025\/10\/funcionamiento-ia-mode.webp\" alt=\"operation ia mode\" class=\"wp-image-4767\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2025\/10\/funcionamiento-ia-mode.webp 795w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2025\/10\/funcionamiento-ia-mode-300x155.webp 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2025\/10\/funcionamiento-ia-mode-768x397.webp 768w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_impacto_en_la_marca\"><\/span>The impact on the brand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For all users, <strong>reviews are a differentiating factor<\/strong> that directly influences the purchase decision. The Publicist points out that <a href=\"https:\/\/www.elpublicista.es\/mundo-online\/n-75-consumidores-consulta-resenas-antes-comprar\">75% of consumers consult reviews before purchasing<\/a>. This makes a lot of sense because in an online world so full of options, reviews can be the turning point when deciding on an alternative.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Branding at this point is key. In our experience, searches such as \u201cGeotelecom reviews\u201d are critical for the <em>branding <\/em>and include in both SEO and all channels.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It will be useless to have a great catalog if the previous experiences of other users are bad and if the brand has no added value.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Riesgos_y_oportunidades_del_IA_MODE_para_el_SEO\"><\/span>Risks and opportunities of the AI MODE for SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SEOs are used to navigating in turbulent waters. The SERP changes so much that we must constantly adapt and each new advance or implementation involves a new set of risks and opportunities. We tell you about the most important ones:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Oportunidades\"><\/span>Opportunities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increased visibility for brands with high quality content.<\/li>\n\n\n\n<li>Positioning as a source of authority within AI responses.<\/li>\n\n\n\n<li>Integration with voice search and intelligent assistants.<\/li>\n\n\n\n<li>Greater reach if the sector is not so polarized.&nbsp;<\/li>\n\n\n\n<li>If you work with a long tail strategy you can reach a potential audience.&nbsp;<\/li>\n\n\n\n<li>This is something that can be worked on whether the website is a lead website or an ecommerce site.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Riesgos\"><\/span>Risks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Loss of organic clicks.<\/strong> If the AI responds directly, web traffic may decrease. This is clearly something that many projects will experience, especially those who work with the blog as a focal point for new user traffic.<\/li>\n\n\n\n<li><strong>Dependence on algorithmic interpretation.<\/strong> It is not always possible to know exactly what criteria the AI uses to cite, but we always have the SEO basics to optimize this point.<\/li>\n\n\n\n<li><strong>Increased competition for subject matter authority. <\/strong>Everyone will want to be a reference and this will mean a high level of competition to see who is the most expert in a certain vertical. <strong><br><\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_futuro_del_SEO_en_la_era_del_Modo_IA\"><\/span>The future of SEO in the age of AI Mode<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As Google and other search engines perfect their models, the <strong>AI mode<\/strong> will become the standard. The integrations with advertising and in-platform purchases only indicate that this will be a new form of search.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This leads to queries where <strong>user experience focuses on immediacy, trust and usability<\/strong>. The <a href=\"https:\/\/www.geotelecom.es\/en\/seo-agency\/\">SEO strategy<\/a> Therefore, it should focus on promoting smart and well-segmented visibility in conjunction with other teams such as Google Ads and Social Ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>IA MODE in the SERP<\/strong> marks the beginning of a new era: that of the <strong>SEO for AI<\/strong>. It is no longer just about being on the first page of Google, it is about <strong>be part of the response generated by artificial intelligence.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In an environment where AI selects, summarizes and recommends, <strong>brands that master semantics, authority, and user experience<\/strong> will be the ones that prosper.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The challenge is no small one, but the opportunities are enormous for those who understand that SEO, like AI itself, <strong>never stops learning.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to know how to optimize your SEO and organic brand visibility strategy, contact us for more information.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>The AI MODE (or AI Mode) is the new AI-powered results layer that Google is integrating into its search engine worldwide. It is designed to provide automatically generated answers in the SERP (Search Engine Results Page) just as the AI Overview did until now, but now in a separate tab. Rather than simply displaying traditional links and snippets, IA MODE combines context, search intent and existing web content to generate a response that seeks to deliver a much richer and more complete result (or so the theory goes). In other words, IA MODE radically changes how users interact with Google and how brands should optimize their online presence. If traditional SEO revolved around ranking positions, now the challenge will be to be visible, cited and relevant within the responses generated by artificial intelligence. It is important to understand that SEO has not disappeared, nor has it been replaced by concepts such as GEO, it only indicates a new paradigm that goes beyond what we saw in Chrome.  In this post we want to tell you about this tab and its impact on the SERP. Here we go! What exactly is IA MODE and how it works IA MODE in the SERP is part of Google's move towards a more conversational, contextual and predictive search. This evolution is driven by advanced language models, similar to those underpinning generative AI chatbots. When a user activates AI mode in search, Google analyzes the query and generates an intelligent summary at the top of the SERP (AI Overview). This summary includes an AI-crafted answer, along with references to the sources (web pages or articles that support the information). For example, if someone searches for \u201cbest SEO strategies for 2025,\u201d the AI MODE might display an AI-generated explanatory paragraph, citing three or four relevant sites. This reduces the need to click through, but increases the value of being one of the sources cited by the system. However, having a block is a limitation, as you cannot continue to query on the initial result and that is why, (and other things we will explain later), Google has added an entire tab called \u201cAI mode\u201d in our browser.  Why AI MODE transforms the SEO landscape The impact of AI mode on SERPs is profound and, although at first it seems that it only affects the organic part in reality, it is an online change that we should not miss. Up until now, SEO has focused on three key aspects: ranking as well as possible for certain searches, optimizing the user experience and attracting quality traffic, among other things. But with IA MODE, the focus shifts to being the source that Google's AI chooses to nurture its answers. This implies a significant shift in: In this context, working SEO for AI becomes crucial not only to be cited, but also, for the web to respond to an increasingly demanding standard of quality.  SEO for AI: how to optimize for the AI MODE Focus on search intent The AI MODE is not only based on keywords, but on complete intentions: informational, transactional or mixed.Optimize your content with a clear structure that answers the \u201cwhy\u201d and \u201chow\u201d of each question. Paragraphs that offer direct explanations, comparisons or lists are particularly appreciated by generative AI systems. In a recent study conducted by our SEO team, we have found that in the last 6 months long tail keywords longer than 10 characters have increased by 200% for many clients in all types of industries.  This makes sense, as users need to better define a search to get the specific result they need. Subject authority and depth Both Google and platforms such as ChatGPT, Perplexity, Claude, etc look for sources with verifiable authority. This includes: SEO for AI is not just about ranking, but about being the expert voice that AI-based search engines choose as a knowledge base. Structured data and semantic context Structured data (schema markup) helps robots better understand the context of your content. Implement schemas such as FAQPage, HowTo or Article to facilitate the identification of topics, entities and semantic relationships. This increases the chances that your content will be used as a reference in the AI mode of the SERP as it provides information in a crawlable and readable format by LLMs.  We recommend always making use of formats such as JSON-LD as it is a structured language that greatly facilitates such interpretation. Conversational and readable content AI Mode prioritizes human, natural and useful responses. It avoids using complex content structures and relies on texts with a conversational tone, clear subtitles and real examples. AI \u201cprefers\u201d content that seems to be written for people, not for algorithms. The latter has many nuances since, as you can see with any AI response, it always responds in a very hierarchical way even when you ask it to \u201chumanize\u201d the content.  Here the best and most optimal is to think about how you like the content to be when you read it.  IA MODE and local SEO: impact in Spain One of the areas where IA MODE can have a greater impact is local SEO.When a user searches for \u201cbest SEO agency in Madrid\u201d, IA MODE could offer a summary that combines reviews, local authority and Google Business Profile data. Therefore, we will have to consider: Local searches are increasingly predictive and, with IA MODE, Google will be able to anticipate needs (\u201cwhere can I optimize my SEO for IA near me?\u201d) and provide answers before the user clicks. The impact on the brand For every user, reviews are a differentiating factor that directly influences the<\/p>","protected":false},"author":111,"featured_media":6306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-5054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posicionamiento-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IA MODE en la SERP: qu\u00e9 supone para el SEO en Espa\u00f1a - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ia-mode-for-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IA MODE en la SERP: qu\u00e9 supone para el SEO en Espa\u00f1a - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"La IA MODE (o Modo IA) es la nueva capa de resultados impulsada por inteligencia artificial que Google est\u00e1 integrando en su buscador en todo el mundo. Est\u00e1 dise\u00f1ada para ofrecer respuestas generadas autom\u00e1ticamente en la SERP (Search Engine Results Page) tal como hasta ahora lo hac\u00eda la IA Overview, pero ahora en una pesta\u00f1a diferenciada. En lugar de limitarse a mostrar enlaces y fragmentos tradicionales, el Modo IA combina el contexto, la intenci\u00f3n de b\u00fasqueda y el contenido web existente para generar una respuesta que busca ofrecer un resultado mucho m\u00e1s rico y completo (o esa es la teor\u00eda). En otras palabras, IA MODE cambia radicalmente c\u00f3mo los usuarios interact\u00faan con Google y c\u00f3mo las marcas deben optimizar su presencia online. Si el SEO tradicional giraba en torno al ranking de posiciones, ahora el reto ser\u00e1 ser visible, citado y relevante dentro de las respuestas generadas por la inteligencia artificial. Es importante que entendamos que el SEO no ha desaparecido, ni ha sido sustituido por conceptos como el GEO, solo nos indica un nuevo paradigma que abarca m\u00e1s all\u00e1 de lo que ve\u00edamos en Chrome.&nbsp; En este post queremos contarte sobre esta pesta\u00f1a y su impacto en la SERP. \u00a1Vamos all\u00e1! Qu\u00e9 es exactamente el IA MODE y c\u00f3mo funciona El IA MODE en la SERP forma parte del movimiento de Google hacia una b\u00fasqueda m\u00e1s conversacional, contextual y predictiva. Esta evoluci\u00f3n est\u00e1 impulsada por modelos de lenguaje avanzados, similares a los que sustentan los chatbots de IA generativa. Cuando un usuario activa el modo IA en la b\u00fasqueda, Google analiza la consulta y genera un resumen inteligente en la parte superior de la SERP (IA Overview). Este resumen incluye una respuesta elaborada por IA, junto con referencias a las fuentes (p\u00e1ginas web o art\u00edculos que respaldan la informaci\u00f3n). Por ejemplo, si alguien busca \u201cmejores estrategias SEO para 2025\u201d, el IA MODE podr\u00eda mostrar un p\u00e1rrafo explicativo generado por IA, citando tres o cuatro sitios relevantes. Esto reduce la necesidad de hacer clic, pero aumenta el valor de ser una de las fuentes citadas por el sistema. Sin embargo, el tener un bloque es una limitaci\u00f3n, ya que no puedes seguir haciendo una consulta sobre el resultado inicial y es por ello, (y por otras cosas que explicaremos m\u00e1s adelante), que Google ha a\u00f1adido una pesta\u00f1a completa llamada \u201cmodo IA\u201d en nuestro navegador.&nbsp; Por qu\u00e9 el IA MODE transforma el panorama del SEO El impacto del modo IA en las SERP es profundo y, aunque en principio parece que solo afecta la parte org\u00e1nica en realidad, supone un cambio online que no debemos dejar pasar. Hasta ahora, el SEO se centraba en tres aspectos clave: posicionar lo mejor posible ciertas b\u00fasquedas, optimizar la experiencia de usuarios y atraer tr\u00e1fico de calidad, entre otras cosas. Pero con IA MODE, el foco se desplaza hacia ser la fuente que la IA de Google elige para nutrir sus respuestas. Esto implica un cambio significativo en: En este contexto, trabajar el SEO para IA se vuelve crucial no solo para ser citados, sino tambi\u00e9n, para que la web responda a un est\u00e1ndar de calidad cada vez m\u00e1s exigente.&nbsp; SEO para IA: c\u00f3mo optimizar para el IA MODE Enf\u00f3cate en la intenci\u00f3n de b\u00fasqueda El IA MODE no se basa solo en palabras clave, sino en intenciones completas: informativas, transaccionales o mixtas.Optimiza tus contenidos con una estructura clara que responda al \u201cpor qu\u00e9\u201d y al \u201cc\u00f3mo\u201d de cada pregunta. Los p\u00e1rrafos que ofrecen explicaciones directas, comparaciones o listas son especialmente apreciados por los sistemas de IA generativa. En un \u00faltimo estudio realizado por nuestro equipo SEO, hemos comprobado que en los \u00faltimos 6 meses las palabras clave long tail de m\u00e1s de 10 caracteres han aumentado un 200% en muchos clientes de todo tipo de sectores.&nbsp; Esto tiene l\u00f3gica, ya que los usuarios necesitan definir mejor una b\u00fasqueda para obtener el resultado espec\u00edfico que necesitan. Autoridad tem\u00e1tica y profundidad Tanto Google como plataformas como ChatGPT, Perplexity, Claude, etc buscan fuentes con autoridad comprobable. Esto incluye: El SEO para IA no se trata solo de posicionar, sino de ser la voz experta que los motores de b\u00fasqueda basados en IA elijan como base de conocimiento. Datos estructurados y contexto sem\u00e1ntico Los datos estructurados (schema markup) ayudan a que los robots comprendan mejor el contexto de tu contenido. Implementa esquemas como FAQPage, HowTo o Article para facilitar la identificaci\u00f3n de temas, entidades y relaciones sem\u00e1nticas. Esto aumenta las posibilidades de que tu contenido sea utilizado como referencia en el modo IA de las SERP ya que aporta informaci\u00f3n en un formato rastreable y legible por LLMs.&nbsp; Recomendamos siempre hacer uso de formatos como el JSON-LD ya que se trata de un lenguaje estructurado que facilita en gran medida dicha interpretaci\u00f3n. Contenido conversacional y legible El Modo IA prioriza respuestas humanas, naturales y \u00fatiles. Evita utilizar estructuras complejas de contenido y apuesta por textos con tono conversacional, subt\u00edtulos claros y ejemplos reales. La IA \u201cprefiere\u201d contenidos que parezcan escritos para personas, no para algoritmos. Esto \u00faltimo tiene muchos matices ya que como podr\u00e1s comprobar con cualquier respuesta de la IA, siempre responde de una manera muy jerarquizada a\u00fan cuando le pides que \u201chumanice\u201d el contenido.&nbsp; Aqu\u00ed lo mejor y m\u00e1s \u00f3ptimo es pensar en c\u00f3mo te gusta que sea el contenido cuando lo lees.&nbsp; IA MODE y SEO local: impacto en Espa\u00f1a Uno de los \u00e1mbitos donde el modo IA puede tener un mayor impacto es el SEO local.Cuando un usuario busca \u201cmejor agencia SEO en Madrid\u201d, el IA MODE podr\u00eda ofrecer un resumen que combine rese\u00f1as, autoridad local y datos de Google Business Profile. Por tanto, tendremos que considerar: Las b\u00fasquedas locales son cada vez m\u00e1s predictivas y, con el modo IA, Google podr\u00e1 anticipar necesidades (\u201c\u00bfd\u00f3nde puedo optimizar mi SEO para IA cerca de m\u00ed?\u201d) y ofrecer respuestas antes de que el usuario haga clic. El impacto en la marca Para todo usuario, las rese\u00f1as son un factor diferenciador que influye directamente en la\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/ia-mode-for-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-15T16:57:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-17T07:09:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-7.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"IA MODE in the SERP: what it means for SEO in Spain - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/ia-mode-for-seo\/","og_locale":"en_US","og_type":"article","og_title":"IA MODE en la SERP: qu\u00e9 supone para el SEO en Espa\u00f1a - Geotelecom","og_description":"La IA MODE (o Modo IA) es la nueva capa de resultados impulsada por inteligencia artificial que Google est\u00e1 integrando en su buscador en todo el mundo. Est\u00e1 dise\u00f1ada para ofrecer respuestas generadas autom\u00e1ticamente en la SERP (Search Engine Results Page) tal como hasta ahora lo hac\u00eda la IA Overview, pero ahora en una pesta\u00f1a diferenciada. En lugar de limitarse a mostrar enlaces y fragmentos tradicionales, el Modo IA combina el contexto, la intenci\u00f3n de b\u00fasqueda y el contenido web existente para generar una respuesta que busca ofrecer un resultado mucho m\u00e1s rico y completo (o esa es la teor\u00eda). En otras palabras, IA MODE cambia radicalmente c\u00f3mo los usuarios interact\u00faan con Google y c\u00f3mo las marcas deben optimizar su presencia online. Si el SEO tradicional giraba en torno al ranking de posiciones, ahora el reto ser\u00e1 ser visible, citado y relevante dentro de las respuestas generadas por la inteligencia artificial. Es importante que entendamos que el SEO no ha desaparecido, ni ha sido sustituido por conceptos como el GEO, solo nos indica un nuevo paradigma que abarca m\u00e1s all\u00e1 de lo que ve\u00edamos en Chrome.&nbsp; En este post queremos contarte sobre esta pesta\u00f1a y su impacto en la SERP. \u00a1Vamos all\u00e1! Qu\u00e9 es exactamente el IA MODE y c\u00f3mo funciona El IA MODE en la SERP forma parte del movimiento de Google hacia una b\u00fasqueda m\u00e1s conversacional, contextual y predictiva. Esta evoluci\u00f3n est\u00e1 impulsada por modelos de lenguaje avanzados, similares a los que sustentan los chatbots de IA generativa. Cuando un usuario activa el modo IA en la b\u00fasqueda, Google analiza la consulta y genera un resumen inteligente en la parte superior de la SERP (IA Overview). Este resumen incluye una respuesta elaborada por IA, junto con referencias a las fuentes (p\u00e1ginas web o art\u00edculos que respaldan la informaci\u00f3n). Por ejemplo, si alguien busca \u201cmejores estrategias SEO para 2025\u201d, el IA MODE podr\u00eda mostrar un p\u00e1rrafo explicativo generado por IA, citando tres o cuatro sitios relevantes. Esto reduce la necesidad de hacer clic, pero aumenta el valor de ser una de las fuentes citadas por el sistema. Sin embargo, el tener un bloque es una limitaci\u00f3n, ya que no puedes seguir haciendo una consulta sobre el resultado inicial y es por ello, (y por otras cosas que explicaremos m\u00e1s adelante), que Google ha a\u00f1adido una pesta\u00f1a completa llamada \u201cmodo IA\u201d en nuestro navegador.&nbsp; Por qu\u00e9 el IA MODE transforma el panorama del SEO El impacto del modo IA en las SERP es profundo y, aunque en principio parece que solo afecta la parte org\u00e1nica en realidad, supone un cambio online que no debemos dejar pasar. Hasta ahora, el SEO se centraba en tres aspectos clave: posicionar lo mejor posible ciertas b\u00fasquedas, optimizar la experiencia de usuarios y atraer tr\u00e1fico de calidad, entre otras cosas. Pero con IA MODE, el foco se desplaza hacia ser la fuente que la IA de Google elige para nutrir sus respuestas. Esto implica un cambio significativo en: En este contexto, trabajar el SEO para IA se vuelve crucial no solo para ser citados, sino tambi\u00e9n, para que la web responda a un est\u00e1ndar de calidad cada vez m\u00e1s exigente.&nbsp; SEO para IA: c\u00f3mo optimizar para el IA MODE Enf\u00f3cate en la intenci\u00f3n de b\u00fasqueda El IA MODE no se basa solo en palabras clave, sino en intenciones completas: informativas, transaccionales o mixtas.Optimiza tus contenidos con una estructura clara que responda al \u201cpor qu\u00e9\u201d y al \u201cc\u00f3mo\u201d de cada pregunta. Los p\u00e1rrafos que ofrecen explicaciones directas, comparaciones o listas son especialmente apreciados por los sistemas de IA generativa. En un \u00faltimo estudio realizado por nuestro equipo SEO, hemos comprobado que en los \u00faltimos 6 meses las palabras clave long tail de m\u00e1s de 10 caracteres han aumentado un 200% en muchos clientes de todo tipo de sectores.&nbsp; Esto tiene l\u00f3gica, ya que los usuarios necesitan definir mejor una b\u00fasqueda para obtener el resultado espec\u00edfico que necesitan. Autoridad tem\u00e1tica y profundidad Tanto Google como plataformas como ChatGPT, Perplexity, Claude, etc buscan fuentes con autoridad comprobable. Esto incluye: El SEO para IA no se trata solo de posicionar, sino de ser la voz experta que los motores de b\u00fasqueda basados en IA elijan como base de conocimiento. Datos estructurados y contexto sem\u00e1ntico Los datos estructurados (schema markup) ayudan a que los robots comprendan mejor el contexto de tu contenido. Implementa esquemas como FAQPage, HowTo o Article para facilitar la identificaci\u00f3n de temas, entidades y relaciones sem\u00e1nticas. Esto aumenta las posibilidades de que tu contenido sea utilizado como referencia en el modo IA de las SERP ya que aporta informaci\u00f3n en un formato rastreable y legible por LLMs.&nbsp; Recomendamos siempre hacer uso de formatos como el JSON-LD ya que se trata de un lenguaje estructurado que facilita en gran medida dicha interpretaci\u00f3n. Contenido conversacional y legible El Modo IA prioriza respuestas humanas, naturales y \u00fatiles. Evita utilizar estructuras complejas de contenido y apuesta por textos con tono conversacional, subt\u00edtulos claros y ejemplos reales. La IA \u201cprefiere\u201d contenidos que parezcan escritos para personas, no para algoritmos. Esto \u00faltimo tiene muchos matices ya que como podr\u00e1s comprobar con cualquier respuesta de la IA, siempre responde de una manera muy jerarquizada a\u00fan cuando le pides que \u201chumanice\u201d el contenido.&nbsp; Aqu\u00ed lo mejor y m\u00e1s \u00f3ptimo es pensar en c\u00f3mo te gusta que sea el contenido cuando lo lees.&nbsp; IA MODE y SEO local: impacto en Espa\u00f1a Uno de los \u00e1mbitos donde el modo IA puede tener un mayor impacto es el SEO local.Cuando un usuario busca \u201cmejor agencia SEO en Madrid\u201d, el IA MODE podr\u00eda ofrecer un resumen que combine rese\u00f1as, autoridad local y datos de Google Business Profile. Por tanto, tendremos que considerar: Las b\u00fasquedas locales son cada vez m\u00e1s predictivas y, con el modo IA, Google podr\u00e1 anticipar necesidades (\u201c\u00bfd\u00f3nde puedo optimizar mi SEO para IA cerca de m\u00ed?\u201d) y ofrecer respuestas antes de que el usuario haga clic. El impacto en la marca Para todo usuario, las rese\u00f1as son un factor diferenciador que influye directamente en la","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/ia-mode-for-seo\/","og_site_name":"Geotelecom","article_published_time":"2025-10-15T16:57:25+00:00","article_modified_time":"2026-03-17T07:09:42+00:00","og_image":[{"width":400,"height":400,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-7.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/ia-mode-que-supone-para-seo\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/ia-mode-que-supone-para-seo\/"},"author":{"name":"","@id":""},"headline":"IA MODE en la SERP: qu\u00e9 supone para el SEO en Espa\u00f1a","datePublished":"2025-10-15T16:57:25+00:00","dateModified":"2026-03-17T07:09:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/ia-mode-que-supone-para-seo\/"},"wordCount":1778,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/ia-mode-que-supone-para-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-7.jpg","articleSection":["Posicionamiento web"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/ia-mode-que-supone-para-seo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/ia-mode-que-supone-para-seo\/","url":"https:\/\/www.geotelecom.es\/blog\/ia-mode-que-supone-para-seo\/","name":"IA MODE in the SERP: what it means for SEO in Spain - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/ia-mode-que-supone-para-seo\/#primaryimage"},"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/ia-mode-que-supone-para-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-7.jpg","datePublished":"2025-10-15T16:57:25+00:00","dateModified":"2026-03-17T07:09:42+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/blog\/ia-mode-que-supone-para-seo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/blog\/ia-mode-que-supone-para-seo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.geotelecom.es\/blog\/ia-mode-que-supone-para-seo\/#primaryimage","url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-7.jpg","contentUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-7.jpg","width":400,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/blog\/ia-mode-que-supone-para-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"IA MODE en la SERP: qu\u00e9 supone para el SEO en Espa\u00f1a"}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/www.geotelecom.es\/en\/blog\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/111"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=5054"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5054\/revisions"}],"predecessor-version":[{"id":5055,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5054\/revisions\/5055"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media\/6306"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=5054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/categories?post=5054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/tags?post=5054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}