{"id":5056,"date":"2025-10-03T12:44:16","date_gmt":"2025-10-03T12:44:16","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/nueva-regulacion-ley-influencers-espana\/"},"modified":"2026-03-24T13:10:29","modified_gmt":"2026-03-24T13:10:29","slug":"new-regulation-influencers-law-spain","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/nueva-regulacion-ley-influencers-espana\/","title":{"rendered":"Does your brand work with influencers? Here's what's changing with the new regulation"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The <strong>On October 1, 2025, the new Influencer Advertising Code of Conduct came into force.<\/strong> You may have heard it referred to as \u201cthe new influencer law in Spain,\u201d although it's actually a self-regulatory rule pushed by <a href=\"https:\/\/www.autocontrol.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">AUTOCONTROL<\/a>, the Spanish Association of Advertisers (AEA) and IAB Spain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For brands, the change is profound: what used to be understood as a \u201cloophole\u201d in collaboration with content creators no longer exists. Covert advertising, ambiguous labels or informal agreements can lead to penalties and damage the reputation of your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At <a href=\"https:\/\/www.geotelecom.es\/en\/\">Geotelecom<\/a> we have analyzed it and prepared this practical guide so that you will know exactly <strong>what changes and what you should do from now on if you collaborate with influencers.<\/strong><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/nueva-regulacion-ley-influencers-espana\/#%C2%BFQue_cambia_con_respecto_al_codigo_anterior\" >What changes with respect to the previous code?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/nueva-regulacion-ley-influencers-espana\/#1_La_publicidad_debe_identificarse_siempre\" >1. Advertising must always be identified<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/nueva-regulacion-ley-influencers-espana\/#2_Etiquetas_claras_visibles_y_al_inicio\" >2. Clear, visible labels at the beginning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/nueva-regulacion-ley-influencers-espana\/#3_Responsabilidad_compartida\" >3. Shared Responsibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/nueva-regulacion-ley-influencers-espana\/#4_Influencers_de_especial_relevancia\" >4. Influencers of special relevance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/nueva-regulacion-ley-influencers-espana\/#5_Nuevas_normativas_para_la_IA_y_los_menores_de_edad\" >5. New regulations for AI and minors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/nueva-regulacion-ley-influencers-espana\/#6_Capacitacion_y_acreditacion\" >6. Training and accreditation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/nueva-regulacion-ley-influencers-espana\/#%C2%BFComo_debes_preparar_tu_marca_para_la_nueva_ley_de_influencers\" >How should you prepare your brand for the new influencer law?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/nueva-regulacion-ley-influencers-espana\/#Revisar_y_reforzar_contratos\" >Review and strengthen contracts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/nueva-regulacion-ley-influencers-espana\/#Implementar_protocolos_de_control_interno\" >Implement internal control protocols<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/nueva-regulacion-ley-influencers-espana\/#Auditar_campanas_en_curso\" >Auditing ongoing campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/nueva-regulacion-ley-influencers-espana\/#Elegir_bien_con_quien_colaboras\" >Choose well with whom you collaborate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/nueva-regulacion-ley-influencers-espana\/#Promover_la_transparencia_como_un_valor_de_la_marca\" >Promoting transparency as a brand value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/nueva-regulacion-ley-influencers-espana\/#Estar_listo_para_un_examen_mas_exhaustivo\" >Be ready for further examination<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/nueva-regulacion-ley-influencers-espana\/#Haz_que_tu_Influencer_Marketing_cumpla_la_normativa\" >Make your Influencer Marketing compliant with regulations<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_cambia_con_respecto_al_codigo_anterior\"><\/span>What changes with respect to the previous code?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_La_publicidad_debe_identificarse_siempre\"><\/span>1. Advertising must always be identified<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The \u201ceditorial control\u201d criterion disappears<\/strong>. Before, it was only considered advertising when the brand directly controlled what the influencer published. Now no longer: it is enough that there is a commercial intention (payment, gift, invitation or any other consideration) for it to be identified as advertising content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Etiquetas_claras_visibles_y_al_inicio\"><\/span>2. Clear, visible labels at the beginning<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The new code leaves no room for interpretation. <strong>Required to use terms such as \u201cAdvertising\u201d, \u201cPaid Collaboration\u201d, \u201cSponsored Content\u201d or \u201cPaid Promotion\u201d.\u201d<\/strong>, always visible from the beginning of the post or video. No hidden hashtags or creative euphemisms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, <strong>the terms must be written in Spanish<\/strong>. It is no longer enough to use English expressions such as #ad, #sponsored or #gifted: the advertising message must be clear and understandable to the Spanish public from the first glance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Responsabilidad_compartida\"><\/span>3. Shared Responsibility<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The biggest change for brands: the onus is no longer solely on the influencer. From now on, <strong>the brand and the agency may also be sanctioned<\/strong> if the advertising content does not comply with the regulations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In practice, this means that all parties involved in the collaboration must ensure that the advertising is correctly identified and complies with the law.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Influencers_de_especial_relevancia\"><\/span>4. Influencers of special relevance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Creators are recognized as \u201cusers of special relevance\u201d who:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More than <strong>300,000 per year<\/strong> as creators.<\/li>\n\n\n\n<li>They exceed the <strong>million followers<\/strong>.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These profiles must also comply with the <strong>General Law on Audiovisual Communication and Royal Decree 444\/2024<\/strong>. But beware: even if an influencer does not meet these figures, he or she is still obliged to comply with the code.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Nuevas_normativas_para_la_IA_y_los_menores_de_edad\"><\/span>5. New regulations for AI and minors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Influencer marketing is now more than just a picture on Instagram. The advent of generative artificial intelligence has led to code demands that <strong>clearly determine whether a piece of content was created with AI.<\/strong> In addition, the rules of protection are strengthened when the audience is composed of minors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Capacitacion_y_acreditacion\"><\/span>6. Training and accreditation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Influencers will have the <strong>opportunity to participate in training and certification programs<\/strong> to demonstrate that they are familiar with the regulations. Collaborating with certified creators will become an extra guarantee of compliance for brands.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2025\/10\/influencer-contenido-ley.jpg\" alt=\"influencer content law\" class=\"wp-image-4772\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2025\/10\/influencer-contenido-ley.jpg 1000w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2025\/10\/influencer-contenido-ley-300x150.jpg 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2025\/10\/influencer-contenido-ley-768x384.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_debes_preparar_tu_marca_para_la_nueva_ley_de_influencers\"><\/span>How should you prepare your brand for the new influencer law?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is where the change is really relevant. It's not just a matter of the influencer posting a hashtag, it's about <strong>your brand must actively manage how partnerships are made<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Revisar_y_reforzar_contratos\"><\/span>Review and strengthen contracts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Influencer agreements cannot be \u201clip service\u201d or leave loose ends. They must include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The obligation to identify advertising with the required labels.<\/li>\n\n\n\n<li>What responsibilities each party assumes in the event of non-compliance.<\/li>\n\n\n\n<li>Safeguard clauses to protect your brand's image if the influencer breaches the regulations.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A well-designed contract is now as important as the creative campaign itself.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implementar_protocolos_de_control_interno\"><\/span>Implement internal control protocols<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It's not enough to rely on the influencer to tag correctly. As a brand, you need a <strong>pre-review protocol<\/strong> including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Legal checklist before publishing.<\/li>\n\n\n\n<li>Definition of permitted advertising formats.<\/li>\n\n\n\n<li>Verification that the influencer meets requirements (audiovisual record, certification, transparency).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A simple two-page protocol can save you a lot of legal trouble.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Auditar_campanas_en_curso\"><\/span>Auditing ongoing campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you are already collaborating with influencers, check what is active:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are all publications correctly labeled?<\/li>\n\n\n\n<li>Do contracts include advertising identification clauses?<\/li>\n\n\n\n<li>Is there a risk that some past collaborations could be interpreted as disguised advertising?<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Elegir_bien_con_quien_colaboras\"><\/span>Choose well with whom you collaborate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">From now on, it is not enough to look only at the number of followers or the appearance of the influencer. It is <strong>necessary to verify<\/strong> before starting a collaboration:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It must be registered in the State Registry of Audiovisual Suppliers.<\/li>\n\n\n\n<li>Know and understand the new code of conduct for influencers.<\/li>\n\n\n\n<li>Have some type of training or certification in advertising regulations.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Working with qualified and trained professionals will be an investment in peace of mind.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Promover_la_transparencia_como_un_valor_de_la_marca\"><\/span>Promoting transparency as a brand value<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The new regulations do not represent a limitation, but rather an opportunity. <strong>More and more users appreciate transparency and honesty in brands.<\/strong>. Trust and bonding with your audience may be strengthened if you make it clear what is advertising and what is not.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Estar_listo_para_un_examen_mas_exhaustivo\"><\/span>Be ready for further examination<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AUTOCONTROL and other entities will have <strong>more tools to receive complaints and review campaigns.<\/strong> This means that there will be more scrutiny on how you cooperate with influencers. The best tactic to avoid sanctions or reputational crises will be to stay one step ahead.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Haz_que_tu_Influencer_Marketing_cumpla_la_normativa\"><\/span>Make your Influencer Marketing compliant with regulations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you know the basics of the new regulation, it's time to put it into practice. Your brand has the possibility to reinforce its marketing campaigns with influencers. <strong>ensuring that each collaboration complies with the rules and regulations of the<\/strong>, be responsible and transparent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not only will you be in compliance with the law by implementing the new regulations, but you will also <strong>you will project a professional and trustworthy image<\/strong> in an increasingly demanding environment.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Would you like us to help you to audit your <a href=\"https:\/\/www.geotelecom.es\/en\/social-ads\/\">social media campaigns<\/a> and establish a secure framework for your collaborations with influencers? We can do it with you at Geotelecom.<\/p>","protected":false},"excerpt":{"rendered":"<p>On October 1, 2025, the new Influencer Advertising Code of Conduct came into force. You may have heard it referred to as \u201cthe new influencer law in Spain\u201d, although it is actually a self-regulatory rule driven by AUTOCONTROL, the Spanish Association of Advertisers (AEA) and IAB Spain. For brands, the change is profound: what was previously understood as a \u201cloophole\u201d in collaboration with content creators no longer exists. Covert advertising, ambiguous labels or informal agreements can generate sanctions and damage the reputation of your business. In Geotelecom we have analyzed it and we have prepared this practical guide so that you know exactly what changes and what you must do from now on if you collaborate with influencers. What changes with respect to the previous code? 1. Advertising must always be identified The criterion of \u201ceditorial control\u201d disappears. Before, it was only considered advertising when the brand directly controlled what the influencer published. Now no longer: it is enough that there is a commercial intention (payment, gift, invitation or any other consideration) for it to be identified as advertising content. 2. Clear, visible labels at the top The new code leaves no room for interpretation. It requires using terms such as \u201cAdvertising\u201d, \u201cPaid collaboration\u201d, \u201cSponsored content\u201d or \u201cPaid promotion\u201d, always visible from the beginning of the post or video. No hidden hashtags or creative euphemisms. In addition, the terms must be written in Spanish. It is no longer enough to use English expressions such as #ad, #sponsored or #gifted: the advertising message must be clear and understandable to the Spanish audience from the first glance. 3. Shared responsibility The biggest change for brands: the responsibility no longer lies solely with the influencer. From now on, the brand and the agency can also be penalized if the advertising content does not comply with the regulations. In practice, this means that all parties involved in the collaboration must ensure that the advertising is correctly identified and complies with the law. 4. Influencers of special relevance Influencers of special relevance are recognized as \u201cusers of special relevance\u201d: These profiles must also comply with the General Law on Audiovisual Communication and Royal Decree 444\/2024. But beware: even if an influencer does not comply with these figures, he\/she is still obliged to comply with the code. 5. New regulations for AI and minors Influencer marketing is now more than just an image on Instagram. The advent of generative artificial intelligence has caused the code to require that it be clearly determined whether a piece of content was created with AI. In addition, protection rules are strengthened when the audience is composed of minors. 6. Training and accreditation Influencers will have the opportunity to participate in training and certification programs to demonstrate their familiarity with the regulations. Collaborating with certified creators will become an extra guarantee of compliance for brands. How should you prepare your brand for the new influencer law? This is where the change is really relevant. It's not just about the influencer posting a hashtag, but your brand must actively manage how collaborations are made. Review and reinforce contracts Agreements with influencers cannot be \u201clip service\u201d or leave loose ends. They must include: A well-designed contract is now as important as the creative campaign itself. Implement internal control protocols It's not enough to trust the influencer to tag correctly. As a brand, you need a pre-review protocol that includes: A simple two-page protocol can save you a lot of legal hassle. Audit ongoing campaigns If you are already collaborating with influencers, review what is active: Choose well who you collaborate with From now on, it is not enough to look only at the number of followers or the influencer's appearance. It is necessary to verify before starting a collaboration: Working with qualified and trained professionals will be an investment in peace of mind. Promote transparency as a brand value New regulations do not represent a limitation, but rather an opportunity. More and more users appreciate transparency and honesty in brands. Trust and the bond with your audience may be strengthened if you make it clear what is advertising and what is not. Be ready for closer scrutiny AUTOCONTROL and others will have more tools to receive complaints and scrutinize campaigns. This means there will be more scrutiny on how you cooperate with influencers. The best tactic to avoid sanctions or reputational crises will be to stay one step ahead. Make your Influencer Marketing compliant Now that you know the basics of the new regulation, it's time to put it into practice. Your brand has the opportunity to strengthen its influencer marketing campaigns by ensuring that each collaboration is compliant, accountable and transparent. Not only will you be complying with the law by implementing the new regulation, but you will also project a professional and trustworthy image in an environment that is becoming more and more demanding. Would you like us to help you audit your social media campaigns and establish a secure framework for your collaborations with influencers? We can do it for you at Geotelecom.<\/p>","protected":false},"author":111,"featured_media":6307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,16],"tags":[],"class_list":["post-5056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novedades","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nueva regulaci\u00f3n de la ley de influencers: todo lo que debes saber - Geotelecom<\/title>\n<meta name=\"description\" content=\"Si tienes una marca y colaboras con influencers, descubre todo lo que cambia con la nueva regulaci\u00f3n de la ley y c\u00f3mo cumplirla correctamente en tus campa\u00f1as\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/new-regulation-influencers-law-spain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nueva regulaci\u00f3n de la ley de influencers: todo lo que debes saber - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Si tienes una marca y colaboras con influencers, descubre todo lo que cambia con la nueva regulaci\u00f3n de la ley y c\u00f3mo cumplirla correctamente en tus campa\u00f1as\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/new-regulation-influencers-law-spain\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-03T12:44:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-24T13:10:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New regulation of the influencers law: everything you need to know - Geotelecom","description":"If you have a brand and collaborate with influencers, find out everything that changes with the new regulation of the law and how to comply with it correctly in your campaigns.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/new-regulation-influencers-law-spain\/","og_locale":"en_US","og_type":"article","og_title":"Nueva regulaci\u00f3n de la ley de influencers: todo lo que debes saber - Geotelecom","og_description":"Si tienes una marca y colaboras con influencers, descubre todo lo que cambia con la nueva regulaci\u00f3n de la ley y c\u00f3mo cumplirla correctamente en tus campa\u00f1as","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/new-regulation-influencers-law-spain\/","og_site_name":"Geotelecom","article_published_time":"2025-10-03T12:44:16+00:00","article_modified_time":"2026-03-24T13:10:29+00:00","og_image":[{"width":400,"height":400,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-8.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/nueva-regulacion-ley-influencers-espana\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/nueva-regulacion-ley-influencers-espana\/"},"author":{"name":"","@id":""},"headline":"\u00bfTu marca trabaja con influencers? 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