{"id":5060,"date":"2025-09-22T09:50:07","date_gmt":"2025-09-22T09:50:07","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/email-marketing-como-evitar-carpeta-spam\/"},"modified":"2026-03-17T07:10:33","modified_gmt":"2026-03-17T07:10:33","slug":"email-marketing-how-to-avoid-spam-folder","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/email-marketing-como-evitar-carpeta-spam\/","title":{"rendered":"Email marketing: how to avoid falling into the SPAM folder"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Email is a great marketing resource and you would be making a mistake if you don't use this channel. It is a way to reach you from <strong>advertising in a direct way<\/strong> to the contacts we have subscribed to our newsletter. Surely you have friends who complain about all the advertising that arrives by mail, but it is usually because they have previously subscribed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you can see, there are many people who do not pay attention to the emails they receive or do not even read them or feel rejected. But there is another type of people who do read their inbox, who are interested in what they receive, and this will be our target audience when it comes to making an impact.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/email-marketing-como-evitar-carpeta-spam\/#%C2%BFPor_que_el_email_sigue_siendo_un_canal_clave\" >Why is email still a key channel?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/email-marketing-como-evitar-carpeta-spam\/#El_origen_del_SPAM_una_breve_historia\" >The origin of SPAM: a brief history<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/email-marketing-como-evitar-carpeta-spam\/#De_la_masificacion_a_la_hiperpersonalizacion\" >From massification to hyperpersonalization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/email-marketing-como-evitar-carpeta-spam\/#Tipos_de_campanas_de_email_marketing\" >Types of email marketing campaigns<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/email-marketing-como-evitar-carpeta-spam\/#Que_elementos_forman_un_email\" >What elements make up an email<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/email-marketing-como-evitar-carpeta-spam\/#Algunos_consejos_para_redactar_asuntos_de_email_marketing\" >Some tips for writing email marketing subject lines<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_el_email_sigue_siendo_un_canal_clave\"><\/span>Why is email still a key channel?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Despite the rise of social networks and new platforms, email is still one of the channels with the highest return on investment in digital marketing. <strong>Its great advantage is its immediacy and proximity to the customer.<\/strong>The message arrives directly to the user's inbox, with no algorithms to limit its reach.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, <strong>allows for precise segmentation and the possibility of measuring in detail<\/strong> opens, clicks and conversions, which makes it an essential tool for any digital strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_origen_del_SPAM_una_breve_historia\"><\/span>The origin of SPAM: a brief history<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>newsletter<\/strong> is, in general terms, like an elongated flyer with images and buttons. This type of communication started intentionally in the late 70's with a man called <strong>Gary Thuerk<\/strong>, Digital Equipment Corporation's marketing manager.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"866\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2025\/09\/gary-spam-1024x866.jpg\" alt=\"gary spam\" class=\"wp-image-5058\" style=\"width:473px;height:auto\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In the old days, marketing was all about getting sales, for example, by making lots of calls, but Gary figured why make almost four hundred calls if he could hit all of them at once. And that's what he did, sending out 393 emails generating a lot of anger and earning $13 million in sales and the title of \u201cfather of the <strong>SPAM<\/strong>\u201d. As a curious fact, the term <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/spam-which-is-how-to-avoid-it\/\">SPAM<\/a> comes from a brand of canned meat, a brand that Monty Python would name repeatedly in a sketch, making it a symbol of the repetitive and annoying.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"De_la_masificacion_a_la_hiperpersonalizacion\"><\/span>From massification to hyperpersonalization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Years later, the Internet began to be more present in our daily lives and the creation of new <strong>marketing campaigns <\/strong>as we know them today. In the 2000s it was already normalized to receive advertising by mail, hence the need to create strategies and methods of mail authentication to avoid SPAM. This is when the need arose to group contacts into lists according to interests.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Audience segmentation<\/strong> consists of grouping different users with common interests or tastes, so that, little by little, the content sent has become so personalized that nowadays we talk about <em>HIPER customization <\/em>to reach the smallest matryoshka.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tipos_de_campanas_de_email_marketing\"><\/span>Types of email marketing campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There are <strong>many types of campaigns<\/strong> advertising, such as promotional and seasonal advertising, <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/tips-to-create-newsletters\/\">newsletter<\/a>, for inactive customers (reactivation), abandoned shopping carts... AND <strong>for our campaign to be successful<\/strong>, Regardless of their type, we must be clear about the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Target<\/strong>What we want to achieve with the campaign.<\/li>\n\n\n\n<li><strong>Frequency: <\/strong>how often we should make an impact. We must be present, but we must not reach the point of tiring our contacts, we must avoid the casualties.<\/li>\n\n\n\n<li><strong>Content and tone: <\/strong>The content sent and the tone chosen for it are very important. Here we must also take into account the following point.<\/li>\n\n\n\n<li><strong>Segmentation<\/strong>We will group our contacts according to their interests or characteristics in order to impact them in different ways.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_elementos_forman_un_email\"><\/span>What elements make up an email<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">These <strong>four elements<\/strong> are the ones that will help us to avoid not only the escape of our subscribers, but also to avoid ending up in their SPAM folder. And for this we need to talk about a very important element: <strong>the issue <\/strong>of the email.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An email consists of several parts, usually all share the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Subject<\/strong>The first thing you see, as if it were the cover of a book. It has to be straightforward and attention-grabbing.<\/li>\n\n\n\n<li><strong>Header<\/strong>reinforces the subject matter and prepares the reader for the content.<\/li>\n\n\n\n<li><strong>Body<\/strong>Here it must be very clear what the objective is, and make it clear to the recipient as well. If there are doubts, it is not a good email.<\/li>\n\n\n\n<li><strong>Images<\/strong>The surface with images must not exceed 60% of the content, as email managers may block images or slow down their download.<\/li>\n\n\n\n<li><strong>CTA buttons<\/strong>(calls to action): guide the user towards conversion.<\/li>\n\n\n\n<li><strong>Footer<\/strong>: provides confidence and additional information.<\/li>\n\n\n\n<li><strong>Unsubscribe button<\/strong>The subscription is mandatory, as well as a sign of transparency and respect for the subscriber.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Algunos_consejos_para_redactar_asuntos_de_email_marketing\"><\/span>Some tips for writing email marketing subject lines<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The subject line is the first impression your subscriber receives. Whether your email is opened or ends up forgotten in the inbox depends to a large extent on it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To increase your chances of success, keep these best practices in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Adequate extension:<\/strong> no more than 55 characters, with key information at the beginning.<\/li>\n\n\n\n<li><strong>Emotional tone:<\/strong> arouse curiosity, provoke empathy or use a touch of humor.<\/li>\n\n\n\n<li><strong>Clarity and simplicity:<\/strong> direct, concise and benefit-focused language.<\/li>\n\n\n\n<li><strong>Value for the user: <\/strong>uses \u201chow + solution\u201d formulas to show utility.<\/li>\n\n\n\n<li><strong>Variety: <\/strong>change the subject line in each mailing to avoid opening drops.<\/li>\n\n\n\n<li><strong>Avoid spam<\/strong>Do not use capital letters, symbols or exclamations.<\/li>\n\n\n\n<li><strong>Trusted sender<\/strong>Use a reputable name and address.<\/li>\n\n\n\n<li><strong>Prudence in shipments<\/strong>Avoid aggressive or massive campaigns.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In view of this, the <a href=\"https:\/\/www.geotelecom.es\/en\/connectif\/\">email marketing<\/a> it's not just a matter of sending left and right. There's a thinking head behind everything, organizing the recipients, specifying the target, the configuration of all parts of the email and the choice of a good subject line to attract the attention of the contacts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now you can go with lead feet towards the mission: avoid ending up in SPAM. Courage!<\/p>","protected":false},"excerpt":{"rendered":"<p>Email is a great marketing resource and you would be making a mistake if you do not use this channel. It is a way to get advertising directly to the contacts we have subscribed to our newsletter. Surely you have friends who complain about all the advertising that arrives by mail, but it is usually because they have previously subscribed.  As you can see, there are many people who do not pay attention to the mails that reach them or do not even read them or feel rejection. But there is another type of people who do read their inbox, who are interested in what they receive, and this will be our target audience when it comes to making an impact. Why is email still a key channel? Despite the rise of social networks and new platforms, email is still one of the channels with the highest return on investment in digital marketing. Its great advantage is its immediacy and proximity: the message arrives directly to the user's inbox, without algorithms that limit its reach.  In addition, it allows precise segmentation and the possibility of measuring openings, clicks and conversions in detail, which makes it an essential tool for any digital strategy. The origin of SPAM: a brief history A newsletter is, in general terms, like an elongated flyer with images and buttons. This type of communication started intentionally in the late 1970s with a man named Gary Thuerk, head of marketing at Digital Equipment Corporation. In the old days, marketing was all about getting sales, for example, by making lots of calls, but Gary figured why make almost four hundred calls if he could hit all of them at once. And that's what he did, he sent 393 emails generating a lot of anger and earning 13 million dollars in sales and the title of \u201cfather of SPAM\u201d. As a curious fact, the term SPAM comes from a brand of canned meat, a brand that Monty Python would name repeatedly in a sketch, making it a symbol of repetitive and annoying. From massification to hyper-personalization Years later, the Internet began to be more present in everyday life and marketing campaigns as we know them today began to be created. In the 2000s it was already normalized to receive advertising by mail, hence the need to create strategies and methods of email authentication to avoid SPAM. This is when the need to group contacts into lists according to interests arose. Segmenting audiences consists of grouping different users with common interests or tastes, so that, little by little, the content sent has become so personalized that we are now talking about HYPER personalization to reach the smallest matryoshka. Types of email marketing campaigns There are many types of advertising campaigns, such as promotional, seasonal, newsletter, for inactive customers (reactivation), abandoned carts ... And for our campaign to be successful, regardless of its type, we must be clear about the following: What elements make up an email These four elements are the ones that will help us to avoid not only the escape of our subscribers, but also to avoid ending up in their SPAM folder. And for this we need to talk about a very important element: the subject of the email. An email consists of several parts, usually all of them share the following ones: Some tips for writing email marketing subject lines The subject line is the first impression your subscriber receives. Whether your email is opened or ends up forgotten in the inbox depends to a large extent on it.  To increase the chances of success, keep in mind these best practices: In view of this, email marketing is not about sending left and right. There's a thinking head behind everything, organizing the recipients, specifying the target, the configuration of all parts of the email and the choice of a good subject line to attract the attention of the contacts. Now you can go with your feet firmly on the road to your mission: avoid ending up in SPAM. Courage!<\/p>","protected":false},"author":111,"featured_media":6308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-5060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mail-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email marketing: c\u00f3mo evitar caer en la carpeta de SPAM - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/email-marketing-how-to-avoid-spam-folder\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email marketing: c\u00f3mo evitar caer en la carpeta de SPAM - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"El correo electr\u00f3nico es un gran recurso de marketing y estar\u00edas cometiendo un error si no utilizas este canal. Es una manera de que le llegue de manera directa la publicidad a los contactos que tengamos suscritos a nuestra newsletter. Seguro que tienes amigos que se quejan de toda la publicidad que le llega por correo, pero normalmente es porque se han suscrito previamente.&nbsp; Como puedes ver, hay mucha gente que no hace caso a los correos que les llegan o que ni siquiera los lee o siente rechazo. Pero existe otro tipo de gente que s\u00ed que lee su bandeja de entrada, que tiene inter\u00e9s en lo que le llega, y este ser\u00e1 nuestro p\u00fablico objetivo a la hora de impactar. \u00bfPor qu\u00e9 el email sigue siendo un canal clave? A pesar del auge de redes sociales y nuevas plataformas, el correo electr\u00f3nico sigue siendo uno de los canales con mayor retorno de inversi\u00f3n en marketing digital. Su gran ventaja es la inmediatez y la cercan\u00eda: el mensaje llega de forma directa a la bandeja de entrada del usuario, sin algoritmos de por medio que limiten el alcance.\u00a0 Adem\u00e1s, permite una segmentaci\u00f3n precisa y la posibilidad de medir con detalle aperturas, clics y conversiones, algo que lo convierte en una herramienta imprescindible para cualquier estrategia digital. El origen del SPAM: una breve historia Una newsletter es, en t\u00e9rminos generales, como un flyer alargado con im\u00e1genes y botones. Este tipo de comunicaci\u00f3n comenz\u00f3 intencionadamente a finales de los 70 con un hombre llamado Gary Thuerk, responsable de marketing de Digital Equipment Corporation. Anta\u00f1o, el marketing consist\u00eda en conseguir ventas, por ejemplo, haciendo muchas llamadas, pero Gary pens\u00f3 que para qu\u00e9 hacer casi cuatrocientas llamadas si pod\u00eda impactar a todas ellas de una sola vez.&nbsp;Y eso es lo que hizo, envi\u00f3 393 emails generando mucho enfado y ganando 13 millones de d\u00f3lares en ventas y el t\u00edtulo de \u201cpadre del SPAM\u201d. Como dato curioso, el t\u00e9rmino SPAM proviene de una marca de carne enlatada, marca que los Monty Python nombrar\u00edan repetidamente en un sketch, convirti\u00e9ndola as\u00ed en un s\u00edmbolo de lo repetitivo y molesto. De la masificaci\u00f3n a la hiperpersonalizaci\u00f3n A\u00f1os m\u00e1s tarde, internet empez\u00f3 a estar m\u00e1s presente en el d\u00eda a d\u00eda y se comenzaron a crear campa\u00f1as de marketing tal y como las conocemos ahora. En los 2000 ya estaba normalizado recibir publicidad por correo, de ah\u00ed que surgiera la necesidad de crear estrategias y m\u00e9todos de autenticaci\u00f3n de correos para evitar el SPAM. Aqu\u00ed es cuando ya surgi\u00f3 la necesidad de agrupar a los contactos en listas seg\u00fan intereses. Segmentar audiencias consiste en agrupar a diferentes usuarios con intereses o gustos comunes, por lo que, poco a poco, se ha ido personalizando tanto el contenido enviado que actualmente hablamos de HIPER personalizaci\u00f3n para llegar a la matrioska m\u00e1s peque\u00f1a. Tipos de campa\u00f1as de email marketing Existen muchos tipos de campa\u00f1as publicitarias, como son las promocionales, estacionales, newsletter, para clientes inactivos (reactivaci\u00f3n), carritos abandonados\u2026 Y para que nuestra campa\u00f1a sea exitosa, independientemente de su tipolog\u00eda, debemos tener claro lo siguiente: Qu\u00e9 elementos forman un email Estos cuatro elementos son los que nos ayudar\u00e1n a evitar no solo la huida de nuestros suscriptores, sino tambi\u00e9n de acabar en su carpeta de SPAM. Y para esto nos falta hablar sobre un elemento muy importante: el asunto del email. Un email consta de varias partes, normalmente todos comparten las siguientes: Algunos consejos para redactar asuntos de email marketing El asunto es la primera impresi\u00f3n que recibe tu suscriptor. De \u00e9l depende, en gran parte, que tu correo se abra o termine olvidado en la bandeja de entrada.&nbsp; Para aumentar las probabilidades de \u00e9xito, ten en cuenta estas buenas pr\u00e1cticas: Visto esto, el email marketing no es dar a enviar a diestro y siniestro. Hay una cabeza pensante detr\u00e1s de todo, organizando los destinatarios, concretando el objetivo, la configuraci\u00f3n de todas las partes del email y la elecci\u00f3n de un buen asunto para atraer la atenci\u00f3n de los contactos. Ahora ya puedes ir con pies de plomo hacia la misi\u00f3n: evitar acabar en SPAM. \u00a1\u00c1nimo!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/email-marketing-how-to-avoid-spam-folder\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-22T09:50:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-17T07:10:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-9.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Email marketing: how to avoid falling into the SPAM folder - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/email-marketing-how-to-avoid-spam-folder\/","og_locale":"en_US","og_type":"article","og_title":"Email marketing: c\u00f3mo evitar caer en la carpeta de SPAM - Geotelecom","og_description":"El correo electr\u00f3nico es un gran recurso de marketing y estar\u00edas cometiendo un error si no utilizas este canal. Es una manera de que le llegue de manera directa la publicidad a los contactos que tengamos suscritos a nuestra newsletter. Seguro que tienes amigos que se quejan de toda la publicidad que le llega por correo, pero normalmente es porque se han suscrito previamente.&nbsp; Como puedes ver, hay mucha gente que no hace caso a los correos que les llegan o que ni siquiera los lee o siente rechazo. Pero existe otro tipo de gente que s\u00ed que lee su bandeja de entrada, que tiene inter\u00e9s en lo que le llega, y este ser\u00e1 nuestro p\u00fablico objetivo a la hora de impactar. \u00bfPor qu\u00e9 el email sigue siendo un canal clave? A pesar del auge de redes sociales y nuevas plataformas, el correo electr\u00f3nico sigue siendo uno de los canales con mayor retorno de inversi\u00f3n en marketing digital. Su gran ventaja es la inmediatez y la cercan\u00eda: el mensaje llega de forma directa a la bandeja de entrada del usuario, sin algoritmos de por medio que limiten el alcance.\u00a0 Adem\u00e1s, permite una segmentaci\u00f3n precisa y la posibilidad de medir con detalle aperturas, clics y conversiones, algo que lo convierte en una herramienta imprescindible para cualquier estrategia digital. El origen del SPAM: una breve historia Una newsletter es, en t\u00e9rminos generales, como un flyer alargado con im\u00e1genes y botones. Este tipo de comunicaci\u00f3n comenz\u00f3 intencionadamente a finales de los 70 con un hombre llamado Gary Thuerk, responsable de marketing de Digital Equipment Corporation. Anta\u00f1o, el marketing consist\u00eda en conseguir ventas, por ejemplo, haciendo muchas llamadas, pero Gary pens\u00f3 que para qu\u00e9 hacer casi cuatrocientas llamadas si pod\u00eda impactar a todas ellas de una sola vez.&nbsp;Y eso es lo que hizo, envi\u00f3 393 emails generando mucho enfado y ganando 13 millones de d\u00f3lares en ventas y el t\u00edtulo de \u201cpadre del SPAM\u201d. Como dato curioso, el t\u00e9rmino SPAM proviene de una marca de carne enlatada, marca que los Monty Python nombrar\u00edan repetidamente en un sketch, convirti\u00e9ndola as\u00ed en un s\u00edmbolo de lo repetitivo y molesto. De la masificaci\u00f3n a la hiperpersonalizaci\u00f3n A\u00f1os m\u00e1s tarde, internet empez\u00f3 a estar m\u00e1s presente en el d\u00eda a d\u00eda y se comenzaron a crear campa\u00f1as de marketing tal y como las conocemos ahora. En los 2000 ya estaba normalizado recibir publicidad por correo, de ah\u00ed que surgiera la necesidad de crear estrategias y m\u00e9todos de autenticaci\u00f3n de correos para evitar el SPAM. Aqu\u00ed es cuando ya surgi\u00f3 la necesidad de agrupar a los contactos en listas seg\u00fan intereses. Segmentar audiencias consiste en agrupar a diferentes usuarios con intereses o gustos comunes, por lo que, poco a poco, se ha ido personalizando tanto el contenido enviado que actualmente hablamos de HIPER personalizaci\u00f3n para llegar a la matrioska m\u00e1s peque\u00f1a. Tipos de campa\u00f1as de email marketing Existen muchos tipos de campa\u00f1as publicitarias, como son las promocionales, estacionales, newsletter, para clientes inactivos (reactivaci\u00f3n), carritos abandonados\u2026 Y para que nuestra campa\u00f1a sea exitosa, independientemente de su tipolog\u00eda, debemos tener claro lo siguiente: Qu\u00e9 elementos forman un email Estos cuatro elementos son los que nos ayudar\u00e1n a evitar no solo la huida de nuestros suscriptores, sino tambi\u00e9n de acabar en su carpeta de SPAM. Y para esto nos falta hablar sobre un elemento muy importante: el asunto del email. Un email consta de varias partes, normalmente todos comparten las siguientes: Algunos consejos para redactar asuntos de email marketing El asunto es la primera impresi\u00f3n que recibe tu suscriptor. De \u00e9l depende, en gran parte, que tu correo se abra o termine olvidado en la bandeja de entrada.&nbsp; Para aumentar las probabilidades de \u00e9xito, ten en cuenta estas buenas pr\u00e1cticas: Visto esto, el email marketing no es dar a enviar a diestro y siniestro. Hay una cabeza pensante detr\u00e1s de todo, organizando los destinatarios, concretando el objetivo, la configuraci\u00f3n de todas las partes del email y la elecci\u00f3n de un buen asunto para atraer la atenci\u00f3n de los contactos. Ahora ya puedes ir con pies de plomo hacia la misi\u00f3n: evitar acabar en SPAM. \u00a1\u00c1nimo!","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/email-marketing-how-to-avoid-spam-folder\/","og_site_name":"Geotelecom","article_published_time":"2025-09-22T09:50:07+00:00","article_modified_time":"2026-03-17T07:10:33+00:00","og_image":[{"width":400,"height":400,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-9.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/email-marketing-como-evitar-carpeta-spam\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/email-marketing-como-evitar-carpeta-spam\/"},"author":{"name":"","@id":""},"headline":"Email marketing: c\u00f3mo evitar caer en la carpeta de SPAM","datePublished":"2025-09-22T09:50:07+00:00","dateModified":"2026-03-17T07:10:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/email-marketing-como-evitar-carpeta-spam\/"},"wordCount":1067,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/email-marketing-como-evitar-carpeta-spam\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-9.jpg","articleSection":["E-mail Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/email-marketing-como-evitar-carpeta-spam\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/email-marketing-como-evitar-carpeta-spam\/","url":"https:\/\/www.geotelecom.es\/blog\/email-marketing-como-evitar-carpeta-spam\/","name":"Email marketing: how to avoid falling into the SPAM folder - 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