{"id":5071,"date":"2025-08-27T14:54:19","date_gmt":"2025-08-27T14:54:19","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/ai-max-campanas-de-busqueda-google-ads\/"},"modified":"2026-10-01T09:42:22","modified_gmt":"2026-10-01T07:42:22","slug":"ai-max-google-ads-search-bells","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/ai-max-campanas-de-busqueda-google-ads\/","title":{"rendered":"AI Max for Google Ads Search campaigns"},"content":{"rendered":"<p class=\"wp-block-paragraph\">AI Max is a new Google beta designed to boost our classic search campaigns thanks to artificial intelligence in order to maximize their reach, the relevance of our ads and all this in a highly automated way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post we tell you how to AI Max, Google's new beta, <strong>automate your search campaigns with artificial intelligence<\/strong>: personalized ads, without keywords and with more control over the search terms.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ai-max-campanas-de-busqueda-google-ads\/#%C2%BFComo_funcionan_las_nuevas_campanas_AI_Max\" >How do the new AI Max campaigns work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ai-max-campanas-de-busqueda-google-ads\/#%C2%BFQue_se_automatiza_en_una_AI_Max\" >What is automated in an AI Max?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ai-max-campanas-de-busqueda-google-ads\/#%C2%BFPuede_convivir_una_Campana_AI_Max_con_una_campana_de_busqueda\" >Can an AI Max Campaign coexist with a search campaign?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ai-max-campanas-de-busqueda-google-ads\/#Opciones_de_configuracion_en_AI_Max_para_%E2%80%9Cacotar%E2%80%9D_el_alcance_de_una_campana_de_search\" >AI Max configuration options for \u201cnarrowing\u201d the scope of a search campaign<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ai-max-campanas-de-busqueda-google-ads\/#Nuestra_experiencia_hasta_la_fecha_con_las_Campanas_AI_Max\" >Our experience to date with AI Max Campaigns<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_funcionan_las_nuevas_campanas_AI_Max\"><\/span>How do the new AI Max campaigns work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Its operation and configuration is very simple, since <strong>Google's AI does all the heavy lifting for you<\/strong> by us: from the definition of keywords to the creation of titles, descriptions or extensions, since all this is done automatically and in real time based on the information that the AI extracts from our website.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this way, <strong>each user receives a personalized ad based on his or her query<\/strong>, This increases the probabilities of converting on our website. In addition (and this is a novelty...) all this comes with some control and transparency, since we will be able to see (and negative) the search terms that activate our ads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_se_automatiza_en_una_AI_Max\"><\/span>What is automated in an AI Max?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In AI Max there are no keywords<\/strong>. Based on our website, the algorithm decides whether a search is relevant to us and whether or not to show the user advertising, similar to how DSA campaigns used to work.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If so, the technology will take care of creating a fully automatic <strong>advertisement with titles, descriptions and other search-relevant resources<\/strong>. It will also decide which is the most appropriate destination URL for the search.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"550\" height=\"381\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ai-max-automatizacion.webp\" alt=\"ai max automation\" class=\"wp-image-5062\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ai-max-automatizacion.webp 550w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ai-max-automatizacion-300x208.webp 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, the bids in each auction are also determined automatically, as these campaigns work exclusively with Smart Bidding technology.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFPuede_convivir_una_Campana_AI_Max_con_una_campana_de_busqueda\"><\/span>Can an AI Max Campaign coexist with a search campaign?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, in fact in most accounts the option to create an AI Max from scratch has not yet been unlocked. <strong>For the time being, AI Max is a <em>extra <\/em><\/strong>that is displayed when creating a new normal Search campaign or an option that can be activated in the search campaigns already created.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"548\" height=\"323\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ai-max-busqueda.webp\" alt=\"ai max search\" class=\"wp-image-5063\" style=\"width:548px;height:auto\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ai-max-busqueda.webp 548w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ai-max-busqueda-300x177.webp 300w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"507\" height=\"429\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ai-max-configuracion-campana.webp\" alt=\"ai max bell configuration\" class=\"wp-image-5064\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ai-max-configuracion-campana.webp 507w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ai-max-configuracion-campana-300x254.webp 300w\" sizes=\"(max-width: 507px) 100vw, 507px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">So, in these cases, we will have campaigns that work both in a normal way and also in an optimized way. From the search terms of the campaign<strong> we will be able to see which ones are attributable to the original keywords <\/strong>of the campaign <strong>and which ones thanks to the <em>push <\/em>of AI Max<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"401\" height=\"309\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ai-max-anuncios.webp\" alt=\"ai max ads\" class=\"wp-image-5065\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ai-max-anuncios.webp 401w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ai-max-anuncios-300x231.webp 300w\" sizes=\"(max-width: 401px) 100vw, 401px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In the same way also <strong>we can see the destination URLs of the ads<\/strong> and which ones have been introduced by us and which ones have been selected by AI Max.<br><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"631\" height=\"190\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ai-max-seleccion.webp\" alt=\"ai max selection\" class=\"wp-image-5066\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ai-max-seleccion.webp 631w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ai-max-seleccion-300x90.webp 300w\" sizes=\"(max-width: 631px) 100vw, 631px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">At the moment, however, it is not possible to see which ads Google's AI generates... we hope that this functionality will be unlocked soon because it seems relevant to us to have some control or at least information about the copys that are shown to users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Opciones_de_configuracion_en_AI_Max_para_%E2%80%9Cacotar%E2%80%9D_el_alcance_de_una_campana_de_search\"><\/span>AI Max configuration options for \u201cnarrowing\u201d the scope of a search campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We mentioned earlier that AI Max was in charge of automatically creating titles and descriptions to show users the most relevant ads possible. However, this is optional and we can enable or disable it from the campaign settings. Without data on what those ads are like it is difficult to make that decision, but to us it seems logical to have it active because otherwise the ads that are shown may not make sense for the search that the user has performed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also <strong>we can exclude URLs on our website where we do not want the AI to send users to<\/strong>. In the old DSA campaigns, for example, blog posts was a clear example of URLs to exclude. At the moment we haven't seen blog URLs in the AI Max results, but we'll keep an eye out in case it starts to happen.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"612\" height=\"287\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ai-max-optimizar-campana.webp\" alt=\"ai max optimize bell\" class=\"wp-image-5067\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ai-max-optimizar-campana.webp 612w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ai-max-optimizar-campana-300x141.webp 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Another option we have to \u201ccontrol\u201d the performance of these campaigns is to <strong>negating search terms <\/strong>that we consider are not relevant. We can do this whether the search terms are derived from our keywords or from searches that have been triggered by the AI.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"579\" height=\"355\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ai-max-palabra-clave-negativa.webp\" alt=\"ai max negative keyword\" class=\"wp-image-5068\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ai-max-palabra-clave-negativa.webp 579w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ai-max-palabra-clave-negativa-300x184.webp 300w\" sizes=\"(max-width: 579px) 100vw, 579px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another very interesting possibility is that of<strong> include\/exclude terms<\/strong> branded in searches. We can tell the system that we only want to appear in searches related to certain brands or the opposite, that we do not want to do so.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"341\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ai-max-marcas.webp\" alt=\"ai max brands\" class=\"wp-image-5069\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ai-max-marcas.webp 626w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ai-max-marcas-300x163.webp 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nuestra_experiencia_hasta_la_fecha_con_las_Campanas_AI_Max\"><\/span>Our experience to date with AI Max Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We have been testing this type of campaign for a couple of months, although we still do not have a definitive opinion on its usefulness. <strong>The search terms triggered by the AI do not differ much from those obtained with broad matching.<\/strong>, and the old DSA campaigns already worked without keywords and automated titles and destination URLs.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, from our point of view, the new<strong> AI Max represent above all a way of simplifying structure<\/strong>, The new campaign and ad group unify classic and new functionalities into a single campaign and ad group.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the other hand, Performance Max campaigns already allow, through the incorporation of resources, the creation of search ads that - like AI Max - can be used for the creation of search ads. <strong>do not need keywords to work<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although the configuration and adjustment options differ in each case, in the Search Network both campaigns behave very similarly. In fact, <strong>at Geotelecom we have been using PMax for some time now only with resources <\/strong>(without shopping cards) to work with Search, obtaining very positive results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>AI Max campaigns come as an evolution of the classic search campaigns, incorporating the<a href=\"https:\/\/www.geotelecom.es\/en\/blog\/tools-ia-management-tools-google-ads\/\"> AI automation <\/a>to simplify structures, broaden scope and reduce the workload of account managers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although they share great similarity with the DSA and, in many respects, with the Performance Max, <strong>its main added value is the possibility of combining traditional resources and new functionalities in the same type of campaign.<\/strong> driven by artificial intelligence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is still too early to clearly measure its impact, but everything points to the fact that <strong>AI Max will become an interesting feature<\/strong> for those who are reluctant to dispense with classic \u201csearch\u201d campaigns, but want to give them a new impetus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do you want to get more out of your <a href=\"https:\/\/www.geotelecom.es\/en\/google-ads-agency\/\">Google Ads campaigns<\/a>? At Geotelecom, we develop and optimize your strategy to improve your performance and get the most out of your investment.<\/p>","protected":false},"excerpt":{"rendered":"<p>In Geotelecom we tell you how AI Max, Google's new beta, automates your search campaigns with artificial intelligence.<\/p>","protected":false},"author":42,"featured_media":6320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-5071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI Max para campa\u00f1as de B\u00fasqueda en Google Ads - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/ai-max-google-ads-search-bells\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Max para campa\u00f1as de B\u00fasqueda en Google Ads - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"En Geotelecom te contamos c\u00f3mo AI Max, la nueva beta de Google, automatiza tus campa\u00f1as de b\u00fasqueda con inteligencia artificial.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/ai-max-google-ads-search-bells\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-27T14:54:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-01T07:42:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-21.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AI Max for Google Ads Search Campaigns - 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