{"id":5099,"date":"2025-06-12T08:19:43","date_gmt":"2025-06-12T08:19:43","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/gamificacion-estrategias-captar-fidelizar-leads\/"},"modified":"2026-03-17T07:12:32","modified_gmt":"2026-03-17T07:12:32","slug":"gamification-strategies-to-capture-leads-loyalty","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/gamificacion-estrategias-captar-fidelizar-leads\/","title":{"rendered":"Gamification: strategies to capture and retain leads with Connectif"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In a <strong>increasingly competitive digital environment<\/strong>, capturing the user's attention has become one of the great challenges of marketing. Brands struggle daily to differentiate themselves, connect emotionally with their audiences and turn simple visits into lasting relationships.<br><br>In this context, gamification is a key tool: <strong>turns the user experience into a game, increases user engagement and, most importantly, multiplies conversion and loyalty rates.<\/strong> Add to this the ability to automate and customize the entire experience thanks to tools such as <a href=\"https:\/\/www.geotelecom.es\/en\/connectif\/\">Connectif<\/a>, The result is a marketing strategy that is as effective as it is fun.<br><br><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/gamificacion-estrategias-captar-fidelizar-leads\/#%C2%BFPor_que_apostar_por_la_gamificacion\" >Why gamification?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/gamificacion-estrategias-captar-fidelizar-leads\/#Estrategias_de_gamificacion_para_tus_usuarios\" >Gamification strategies for your users<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/gamificacion-estrategias-captar-fidelizar-leads\/#Wanted_Pulga_encuentra_y_gana\" >Wanted Flea: find and win.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/gamificacion-estrategias-captar-fidelizar-leads\/#Sombrilla_de_playa_gira_y_gana\" >Beach umbrella: spin and win.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/gamificacion-estrategias-captar-fidelizar-leads\/#%C2%BFTe_animas_a_probarlas\" >Would you like to try them?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_apostar_por_la_gamificacion\"><\/span>Why gamification?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gamification consists of applying game mechanics to non-game contexts, such as an online store, a landing page or an email. <strong>Through dynamics such as rewards, surprises or competition, engagement is enhanced.<\/strong> and user action is stimulated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When we integrate these dynamics within the strategies for <a href=\"https:\/\/www.geotelecom.es\/en\/marketing-automation\/\">marketing automation<\/a> with Connectif, profits soar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increased web time<\/strong>.<\/li>\n\n\n\n<li><strong>Higher interaction and click-through rates<\/strong>.<\/li>\n\n\n\n<li><strong>Less invasive data (leads) collection<\/strong>.<\/li>\n\n\n\n<li><strong>Increase in conversion rate and average order value<\/strong>.<\/li>\n\n\n\n<li><strong>Reinforcing loyalty with a memorable experience<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Estrategias_de_gamificacion_para_tus_usuarios\"><\/span>Gamification strategies for your users<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Today we present <strong>two creative proposals<\/strong> to apply gamification within a customer acquisition and loyalty flow, with real examples:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wanted_Pulga_encuentra_y_gana\"><\/span>Wanted Flea: find and win.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Taking advantage of a seasonal campaign linked to anti-parasitic products, we designed a <strong>interactive game within the web<\/strong> in which users had to find a small animated flea hidden in a product card.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"739\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2025\/06\/gamificacion-promociones-escondidas-1024x739.png\" alt=\"gamification hidden promotions\" class=\"wp-image-5095\" style=\"object-fit:cover\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>How does it work?<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Game announcement<\/strong>The challenge will be sent to subscribers through an automated email.<\/li>\n\n\n\n<li><strong>Active search<\/strong>The flea flea control system: users must browse the web to locate the flea hidden in the deworming section.<\/li>\n\n\n\n<li><strong>Immediate reward<\/strong>Click on the flea to launch a pop-up with an exclusive discount code.<\/li>\n\n\n\n<li><strong>Automated tracking<\/strong>:\n<ul class=\"wp-block-list\">\n<li>If the purchase has not been made, a reinforcement email is sent two days later.<\/li>\n\n\n\n<li>If the conversion is completed, the flow stops automatically.<br><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This action generates traffic, drives immediate conversion and reinforces brand recall.<\/strong> through a fun and fully customized experience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"882\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2025\/06\/gamificacion-codigo-1024x882.png\" alt=\"gamification code\" class=\"wp-image-5096\" style=\"width:600px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sombrilla_de_playa_gira_y_gana\"><\/span>Beach umbrella: spin and win.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In this proposal, we propose a gamified pop-up adapted to the summer context: <strong>a roulette wheel of prizes <\/strong>on a beach umbrella. The fun is that a pet stop appears and stops the spin, randomly awarding one of the available prizes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"521\" height=\"1024\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2025\/06\/gamificacion-ruleta-521x1024.png\" alt=\"roulette gamification\" class=\"wp-image-5097\" style=\"width:400px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>How does it work?<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Web activation<\/strong>pop-up in the form of a roulette is displayed when visiting the site or after a certain behavior (scrolling, time spent, etc.).<\/li>\n\n\n\n<li><strong>Data collection<\/strong>To spin the wheel, the user must enter their email address. This way we capture the lead automatically.<\/li>\n\n\n\n<li><strong>Random prize<\/strong>The system distributes prizes with different percentages of probability to guarantee variety and excitement.<\/li>\n\n\n\n<li><strong>Post-game automation<\/strong>:<br>\n<ul class=\"wp-block-list\">\n<li><strong>The user receives a personalized email<\/strong> with the prize won and your redeemable code.<\/li>\n\n\n\n<li><strong>A tracking flow can be included <\/strong>for those who have not used the coupon after a few days.<br><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">This type of action not only captures new leads in a more friendly and fun way, but it also <strong>allows segmentation according to the type of award obtained<\/strong> for future automated communications.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFTe_animas_a_probarlas\"><\/span><br>Would you like to try them?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gamification, combined with the potential of tools such as Connectif, becomes a winning formula to attract, convert and retain users. Not only do these actions generate measurable results, but they also <strong>build an emotional relationship between the brand and its customers<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Remember:<\/strong> <em>a fun experience is an experience that is remembered... and shared.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to play and win in your marketing strategy?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>In an increasingly competitive digital environment, capturing the user's attention has become one of the biggest challenges in marketing. Brands struggle daily to differentiate themselves, connect emotionally with their audiences and turn simple visits into lasting relationships. In this context, gamification is a key tool: it turns the user experience into a game, increases their involvement and, most importantly, multiplies conversion and loyalty rates. If we add to this the ability to automate and personalize the entire experience thanks to tools such as Connectif, the result is a marketing strategy that is as effective as it is fun. Why gamification? Gamification consists of applying game mechanics to non-game contexts, such as an online store, a landing page or an email. Through dynamics such as reward, surprise or competition, engagement is enhanced and user action is stimulated. When we integrate these dynamics within marketing automation strategies with Connectif, the benefits soar: Gamification strategies for your users Today we present two creative proposals to apply gamification within a customer acquisition and loyalty flow, with real examples: Wanted Flea: find and win. Taking advantage of a seasonal campaign linked to anti-parasite products, an interactive game was designed within the website in which users had to find a small animated flea hidden in a product file. How does it work? This action generates traffic, drives immediate conversion and reinforces brand recall through a fun and fully personalized experience. Beach umbrella: spin and win. In this proposal, we propose a gamified pop-up adapted to the summer context: a roulette wheel with prizes on a beach umbrella. The fun is that a mascot appears and stops the spinning, randomly awarding one of the available prizes. How does it work? This type of action not only captures new leads in a more friendly and fun way, but also allows segmentation according to the type of prize obtained for future automated communications. Would you like to try it? Gamification, combined with the potential of tools such as Connectif, becomes a winning formula to capture, convert and retain users. These actions not only generate measurable results, but also build an emotional relationship between the brand and its customers. Remember: a fun experience is an experience that is remembered... and shared. Ready to play and win in your marketing strategy?<\/p>","protected":false},"author":111,"featured_media":6311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-5099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automatizaciones-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gamificaci\u00f3n: estrategias para captar y fidelizar leads con Connectif - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/gamification-strategies-to-capture-leads-loyalty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gamificaci\u00f3n: estrategias para captar y fidelizar leads con Connectif - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"En un entorno digital cada vez m\u00e1s competitivo, captar la atenci\u00f3n del usuario se ha convertido en uno de los grandes retos del marketing. Las marcas luchan a diario por diferenciarse, conectar emocionalmente con sus audiencias y convertir simples visitas en relaciones duraderas. En este contexto, la gamificaci\u00f3n se presenta como una herramienta clave: convierte la experiencia del usuario en un juego, aumenta su implicaci\u00f3n y, lo m\u00e1s importante, multiplica las tasas de conversi\u00f3n y fidelizaci\u00f3n. Si a esto le sumamos la capacidad de automatizar y personalizar toda la experiencia gracias a herramientas como Connectif, el resultado es una estrategia de marketing tan efectiva como divertida. \u00bfPor qu\u00e9 apostar por la gamificaci\u00f3n? La gamificaci\u00f3n consiste en aplicar mec\u00e1nicas de juego a contextos no l\u00fadicos, como puede ser una tienda online, una landing o un email. A trav\u00e9s de din\u00e1micas como la recompensa, la sorpresa o la competici\u00f3n, se potencia el engagement y se estimula la acci\u00f3n por parte del usuario. Cuando integramos estas din\u00e1micas dentro de estrategias de marketing automation con Connectif, los beneficios se disparan: Estrategias de gamificaci\u00f3n para tus usuarios Hoy te presentamos dos propuestas creativas para aplicar la gamificaci\u00f3n dentro de un flujo de captaci\u00f3n y fidelizaci\u00f3n de clientes, con ejemplos reales: Wanted Pulga: encuentra y gana. Aprovechando una campa\u00f1a estacional vinculada a productos antiparasitarios, se dise\u00f1\u00f3 un juego interactivo dentro de la web en el que los usuarios deb\u00edan encontrar una peque\u00f1a pulga animada escondida en una ficha de producto. \u00bfC\u00f3mo funciona? Esta acci\u00f3n genera tr\u00e1fico, impulsa la conversi\u00f3n inmediata y refuerza el recuerdo de marca mediante una experiencia divertida y totalmente personalizada. Sombrilla de playa: gira y gana. En esta propuesta, se plantea un pop-up gamificado adaptado al contexto veraniego: una ruleta de premios sobre una sombrilla de playa. La gracia est\u00e1 en que una para de mascota aparece y detiene el giro, otorgando de forma aleatoria uno de los premios disponibles. \u00bfC\u00f3mo funciona? Este tipo de acci\u00f3n no solo capta nuevos leads de forma m\u00e1s amigable y divertida, sino que tambi\u00e9n permite segmentar en funci\u00f3n del tipo de premio obtenido para futuras comunicaciones automatizadas. \u00bfTe animas a probarlas? La gamificaci\u00f3n, combinada con el potencial de herramientas como Connectif, se convierte en una f\u00f3rmula ganadora para captar, convertir y fidelizar usuarios. Estas acciones no solo generan resultados medibles, sino que tambi\u00e9n construyen una relaci\u00f3n emocional entre la marca y sus clientes. Recuerda: una experiencia divertida es una experiencia que se recuerda\u2026 y se comparte. \u00bfListo para jugar y ganar en tu estrategia de marketing?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/gamification-strategies-to-capture-leads-loyalty\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-12T08:19:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-17T07:12:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-12.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gamification: strategies to capture and retain leads with Connectif - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/gamification-strategies-to-capture-leads-loyalty\/","og_locale":"en_US","og_type":"article","og_title":"Gamificaci\u00f3n: estrategias para captar y fidelizar leads con Connectif - Geotelecom","og_description":"En un entorno digital cada vez m\u00e1s competitivo, captar la atenci\u00f3n del usuario se ha convertido en uno de los grandes retos del marketing. Las marcas luchan a diario por diferenciarse, conectar emocionalmente con sus audiencias y convertir simples visitas en relaciones duraderas. En este contexto, la gamificaci\u00f3n se presenta como una herramienta clave: convierte la experiencia del usuario en un juego, aumenta su implicaci\u00f3n y, lo m\u00e1s importante, multiplica las tasas de conversi\u00f3n y fidelizaci\u00f3n. Si a esto le sumamos la capacidad de automatizar y personalizar toda la experiencia gracias a herramientas como Connectif, el resultado es una estrategia de marketing tan efectiva como divertida. \u00bfPor qu\u00e9 apostar por la gamificaci\u00f3n? La gamificaci\u00f3n consiste en aplicar mec\u00e1nicas de juego a contextos no l\u00fadicos, como puede ser una tienda online, una landing o un email. A trav\u00e9s de din\u00e1micas como la recompensa, la sorpresa o la competici\u00f3n, se potencia el engagement y se estimula la acci\u00f3n por parte del usuario. Cuando integramos estas din\u00e1micas dentro de estrategias de marketing automation con Connectif, los beneficios se disparan: Estrategias de gamificaci\u00f3n para tus usuarios Hoy te presentamos dos propuestas creativas para aplicar la gamificaci\u00f3n dentro de un flujo de captaci\u00f3n y fidelizaci\u00f3n de clientes, con ejemplos reales: Wanted Pulga: encuentra y gana. Aprovechando una campa\u00f1a estacional vinculada a productos antiparasitarios, se dise\u00f1\u00f3 un juego interactivo dentro de la web en el que los usuarios deb\u00edan encontrar una peque\u00f1a pulga animada escondida en una ficha de producto. \u00bfC\u00f3mo funciona? Esta acci\u00f3n genera tr\u00e1fico, impulsa la conversi\u00f3n inmediata y refuerza el recuerdo de marca mediante una experiencia divertida y totalmente personalizada. Sombrilla de playa: gira y gana. En esta propuesta, se plantea un pop-up gamificado adaptado al contexto veraniego: una ruleta de premios sobre una sombrilla de playa. La gracia est\u00e1 en que una para de mascota aparece y detiene el giro, otorgando de forma aleatoria uno de los premios disponibles. \u00bfC\u00f3mo funciona? Este tipo de acci\u00f3n no solo capta nuevos leads de forma m\u00e1s amigable y divertida, sino que tambi\u00e9n permite segmentar en funci\u00f3n del tipo de premio obtenido para futuras comunicaciones automatizadas. \u00bfTe animas a probarlas? La gamificaci\u00f3n, combinada con el potencial de herramientas como Connectif, se convierte en una f\u00f3rmula ganadora para captar, convertir y fidelizar usuarios. Estas acciones no solo generan resultados medibles, sino que tambi\u00e9n construyen una relaci\u00f3n emocional entre la marca y sus clientes. Recuerda: una experiencia divertida es una experiencia que se recuerda\u2026 y se comparte. \u00bfListo para jugar y ganar en tu estrategia de marketing?","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/gamification-strategies-to-capture-leads-loyalty\/","og_site_name":"Geotelecom","article_published_time":"2025-06-12T08:19:43+00:00","article_modified_time":"2026-03-17T07:12:32+00:00","og_image":[{"width":400,"height":400,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-12.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/gamificacion-estrategias-captar-fidelizar-leads\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/gamificacion-estrategias-captar-fidelizar-leads\/"},"author":{"name":"","@id":""},"headline":"Gamificaci\u00f3n: estrategias para captar y fidelizar leads con Connectif","datePublished":"2025-06-12T08:19:43+00:00","dateModified":"2026-03-17T07:12:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/gamificacion-estrategias-captar-fidelizar-leads\/"},"wordCount":700,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/gamificacion-estrategias-captar-fidelizar-leads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-12.jpg","articleSection":["Automatizaciones en Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/gamificacion-estrategias-captar-fidelizar-leads\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/gamificacion-estrategias-captar-fidelizar-leads\/","url":"https:\/\/www.geotelecom.es\/blog\/gamificacion-estrategias-captar-fidelizar-leads\/","name":"Gamification: strategies to capture and retain leads with Connectif - 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