{"id":5102,"date":"2025-05-20T16:34:18","date_gmt":"2025-05-20T16:34:18","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/como-humanizar-atencion-cliente-ia\/"},"modified":"2026-03-17T07:12:35","modified_gmt":"2026-03-17T07:12:35","slug":"how-to-humanize-customer-service-ia","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/como-humanizar-atencion-cliente-ia\/","title":{"rendered":"How to humanize customer service through AI?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">From the AI department at Geotelecom we asked ourselves the following question: <strong>is it possible to automate customer service without sacrificing what makes us so human?&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This question summarizes one of the great challenges of digital marketing today. The <em>chatbots<\/em> y <em>automated workflows<\/em> with artificial intelligence (AI) are revolutionizing the way brands interact with their users and buyers. But it's not enough to just respond quickly: you also need to respond in the right way, with empathy and by offering real solutions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At <strong>Geotelecom<\/strong>, We believe that technology should not replace people, but rather enhance their ability to connect with each other.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/como-humanizar-atencion-cliente-ia\/#%C2%BFPor_que_apostar_por_chatbots_e_IA_en_atencion_al_cliente\" >Why bet on chatbots and AI in customer service?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/como-humanizar-atencion-cliente-ia\/#Inmediatez\" >Immediacy:&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/como-humanizar-atencion-cliente-ia\/#Reduccion_de_costes_y_eficiencia\" >Cost reduction and efficiency&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/como-humanizar-atencion-cliente-ia\/#%C2%BFComo_mantener_empatizar_y_humanidad_en_un_Chatbot_con_IA\" >How to maintain empathy and humanity in an AI Chatbot?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/como-humanizar-atencion-cliente-ia\/#Conversaciones_naturales_y_una_buena_base\" >Natural conversations and a good foundation:&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/como-humanizar-atencion-cliente-ia\/#Personalizacion_y_la_importancia_de_las_herramientas\" >Customization and the importance of tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/como-humanizar-atencion-cliente-ia\/#El_humano_entra_en_escena\" >The human enters the scene<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/como-humanizar-atencion-cliente-ia\/#ChatBots_y_Workflows_con_IA_Una_atencion_al_cliente_mas_humana\" >ChatBots and Workflows with AI : A more human customer service.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/como-humanizar-atencion-cliente-ia\/#%C2%BFComo_aplicamos_esto_al_marketing_digital\" >How do we apply this to digital marketing?&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/como-humanizar-atencion-cliente-ia\/#Captacion_de_leads_automatizada\" >Automated lead generation&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/como-humanizar-atencion-cliente-ia\/#Remarketing_%E2%80%9Cinteligente%E2%80%9D\" >Smart\u201c Remarketing\u201d&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/como-humanizar-atencion-cliente-ia\/#Feedback_post-venta\" >After-sales feedback<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_apostar_por_chatbots_e_IA_en_atencion_al_cliente\"><\/span>Why bet on chatbots and AI in customer service?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Inmediatez\"><\/span>Immediacy:&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">According to data from leading customer care solution providers, <strong>70% of users expect an immediate response when they contact a brand.<\/strong> Chatbots, powered by AI, allow us to offer 24\/7 support, resolving frequent queries in a matter of seconds.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This, in addition to the latest natural language models such as <a href=\"https:\/\/www.geotelecom.es\/en\/chat-gpt-what-is-uses-and-limitations\/\">GPT<\/a> (OpenAI) and Claude (Anthropic), these assistants are increasingly able to understand a context and provide a coherent and empathetic response.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reduccion_de_costes_y_eficiencia\"><\/span>Cost reduction and efficiency&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As we have already mentioned, it is not a matter of doing without the human worker, but of <strong>automate the first level of customer service<\/strong> to reduce the level of tickets referred to the team. This not only optimizes resources, but also frees our team to focus on those more complex tickets where empathy and a more \u201chuman\u201d approach are essential.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some large companies such as Iberia or Decathlon already report savings of up to 30% in operating costs thanks to the implementation of these virtual assistant systems.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_mantener_empatizar_y_humanidad_en_un_Chatbot_con_IA\"><\/span>How to maintain empathy and humanity in an AI Chatbot?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conversaciones_naturales_y_una_buena_base\"><\/span>Natural conversations and a good foundation:&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A chatbot doesn't have to sound robotic or \u201csoulless\u201d. Nowadays, through good prompting and a <strong>\u201csystem message\u201d<\/strong> well worked for your <a href=\"https:\/\/www.geotelecom.es\/en\/seo-for-ia\/\">IA agents<\/a>, These chatbots can greet by name, detect emotions such as frustration or anger, and even apologize if they don't have the right response.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key to all this is to use an approachable tone adapted to the expectations of your user.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Personalizacion_y_la_importancia_de_las_herramientas\"><\/span>Customization and the importance of tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to the integration of these chatbots with CRMs and the capabilities of these to call functions by means of<em> API's<\/em>,<strong> chatbots can access customer history, order status and past interactions,<\/strong> and thus tailoring your answers and offering personalized recommendations.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One use case that we are seeing more and more in certain ecommerce is to offer small promotional codes when the AI detects that we have made a mistake.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_humano_entra_en_escena\"><\/span>The human enters the scene<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not everything has to be solved with AI. A well-designed workflow knows how to deal with a <strong>fallback <\/strong>and thus transfer the user to a human worker.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ChatBots_y_Workflows_con_IA_Una_atencion_al_cliente_mas_humana\"><\/span>ChatBots and Workflows with AI : A more human customer service.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The ideal is to set triggers based on specific queries and detected frustration levels. This way we can work hand in hand with these more complicated situations where the empathy of a chatbot does not seem to be enough.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_aplicamos_esto_al_marketing_digital\"><\/span>How do we apply this to digital marketing?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">All of the above is great for customer service, but how can we really exploit these applications in our Marketing Department?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This type of solution will allow us to boost our marketing campaigns, build customer loyalty and increase our conversion rate.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Captacion_de_leads_automatizada\"><\/span>Automated lead generation&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The integration of these solutions on landing pages allows us to qualify visitors, offer downloadable content and even manage reservations, meetings or free trials.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Remarketing_%E2%80%9Cinteligente%E2%80%9D\"><\/span>Smart\u201c Remarketing\u201d&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to the integrations of these chatbots and agents we are able to<strong> recovering users who have abandoned the purchase process<\/strong>We will send you an email or subscription to our services via WhatsApp or email with personalized 100% messages.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Feedback_post-venta\"><\/span>After-sales feedback<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Upon completion of the purchase, support or service, our agentsIA can <strong>request quick appraisals<\/strong>, We are also able to measure the \u201cNPS\u201d (Net Promoter Score) and detect possibilities for improvement of our services.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Technology and artificial intelligence should not dehumanize the relationship with your customers. <\/strong>But by making good use of it and having good professionals behind it, it can make every interaction faster, more useful and, paradoxically, more human than ever.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Geotelecom we have been walking hand in hand with AI in our day to day and offering this type of solutions to our customers in their different areas and markets.\u00a0<br><strong>Want to know how to apply these artificial intelligence-based chatbots and workflows?<\/strong> <a href=\"https:\/\/www.geotelecom.es\/en\/\">Contact our team<\/a> and together we will build a path adapted to your objectives.<\/p>","protected":false},"excerpt":{"rendered":"<p>From the AI department at Geotelecom we asked ourselves the following question: is it possible to automate customer service without sacrificing what makes us so human?  This question summarizes one of the great challenges of digital marketing today. Chatbots and automated workflows with artificial intelligence (AI) are revolutionizing the way brands interact with their users and buyers. But it's not enough to just respond quickly: you also need to respond in the right way, with empathy and offering real solutions.  In Geotelecom, we believe that technology should not replace people, but enhance their ability to connect. Why bet on chatbots and AI in customer service? Immediacy: According to data from leading customer care solution providers, 70% of users expect an immediate response when contacting a brand. Chatbots, powered with AI, allow us to offer 24\/7 support, resolving frequent queries in a matter of seconds.  This, coupled with the latest natural language models such as GPT (OpenAI) and Claude (Anthropic), these assistants are increasingly able to understand a context and provide a coherent and empathetic response.  Cost reduction and efficiency As we have mentioned, it is not a question of dispensing with the human worker, but of automating the first level of customer service to reduce the level of tickets referred to the team. This not only optimizes resources, but also frees our team to focus on those more complex tickets where empathy and a more \u201chuman\u201d criterion are fundamental.  Some large companies such as Iberia or Decathlon already report savings of up to 30% in operating costs thanks to the implementation of these virtual assistant systems. How to maintain empathy and humanity in a Chatbot with AI? Natural conversations and a good foundation: A chatbot does not have to sound robotic or \u201csoulless\u201d. Today, with good prompting and a well-crafted system message for your AI agents, these chatbots can greet by name, detect emotions such as frustration or anger, and even apologize if they don't have the right response.  The key to all this is to use an approachable tone adapted to your user's expectations Personalization and the importance of tools Thanks to the integration of these chatbots with CRMs and their capabilities to call functions via APIs, chatbots can access customer history, order status and past interactions, thus adapting their responses and offering personalized recommendations.  A use case that we are seeing more and more in certain ecommerce is to offer small promotional codes when the AI detects that we have made a mistake.  The human enters the picture Not everything has to be solved with AI. A well-designed workflow knows how to act on a fallback and thus transfer the user to a human worker.  ChatBots and Workflows with AI: A more human customer service. The ideal is to set triggers based on specific queries and detected frustration levels. This way we can work hand in hand with these more complicated situations where the empathy of a chatbot seems not to be enough. How do we apply this to digital marketing?  Everything mentioned above is great for customer service, but how can we really exploit these applications in our marketing department?  These types of solutions will allow us to boost our marketing campaigns, build customer loyalty and increase our conversion rate.  Automated lead capture The integration of these solutions in landing pages allows us to qualify visitors, offer downloadable content and even manage reservations, meetings or free trials.  Intelligent\u201c Remarketing Thanks to the integration of these chatbots and agents, we can recover users who have abandoned the purchase or subscription process to our services via WhatsApp or email with personalized 100% messages.  Post-sales feedback After finishing the purchase, support or service, our agentsIA can request quick feedback, measure the \u201dNPS\u201c (Net Promoter Score) and detect possibilities to improve our services.  Technology and artificial intelligence should not dehumanize the relationship with your customers. But by making good use of it and having good professionals behind it, it can make every interaction faster, more useful and paradoxically more human than ever.  In Geotelecom we have been walking hand in hand with AI in our day to day and offering this kind of solutions to our customers in different areas and markets. Do you want to know how to apply these chatbots and workflows based on artificial intelligence? Get in touch with our team and together we will build a path adapted to your goals.<\/p>","protected":false},"author":42,"featured_media":6312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-5102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inteligencia-artificial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo humanizar la atenci\u00f3n al cliente mediante IA? - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/how-to-humanize-customer-service-ia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo humanizar la atenci\u00f3n al cliente mediante IA? - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Desde el departamento de IA en Geotelecom nos hicimos la siguiente pregunta: \u00bfes posible automatizar la atenci\u00f3n al cliente sin sacrificar eso que nos hace tan humanos?&nbsp; Esta pregunta resume unos de los grandes retos del marketing digital actual. Los chatbots y workflows automatizados con inteligencia artificial (IA) est\u00e1n revolucionando la manera en la que las marcas interact\u00faan con sus usuarios y compradores. Pero no basta con solo responder r\u00e1pido: tambi\u00e9n hay que responder de manera acertada, con empat\u00eda y ofreciendo soluciones reales.&nbsp; En Geotelecom, creemos que la tecnolog\u00eda no debe sustituir a las personas, sino potenciar su capacidad de conectar \u00bfPor qu\u00e9 apostar por chatbots e IA en atenci\u00f3n al cliente?: Inmediatez:&nbsp; Seg\u00fan datos de los principales proveedores de soluciones de atenci\u00f3n al cliente, el 70% de los usuarios esperan una respuesta inmediata cuando contactan con una marca. Los chatbots, impulsados con IA, nos permiten ofrecer un soporte 24\/7, resolviendo dudas frecuentes en cuesti\u00f3n de segundos.&nbsp; Esto, sumado a los \u00faltimos modelos de lenguaje natural como GPT (OpenAI) y Claude (Anthropic), estos asistentes son cada vez m\u00e1s capaces de entender un contexto y dar una respuesta coherente y emp\u00e1tica.&nbsp; Reducci\u00f3n de costes y eficiencia&nbsp; Como hemos comentado, no se trata de prescindir del trabajador humano, sino de automatizar el primer nivel de atenci\u00f3n al cliente para reducir el nivel de tickets derivados al equipo. Esto no solo optimiza recursos, sino que libera a nuestro equipo para centrarse en esos tickets m\u00e1s complejos donde la empat\u00eda y un criterio m\u00e1s \u201chumano\u201d son fundamentales.&nbsp; Algunas grandes empresas como Iberia o Decathlon ya reportan ahorros de hasta un 30% en costes operativos gracias a la implementaci\u00f3n de estos sistemas de asistentes virtuales.&nbsp; \u00bfC\u00f3mo mantener empatizar y humanidad en un Chatbot con IA? Conversaciones naturales y una buena base:&nbsp; Un chatbot no tiene por qu\u00e9 sonar rob\u00f3tico o \u201csin alma\u201d. Hoy en d\u00eda, mediante un buen \u201cprompting\u201d y un \u201csystem message\u201d bien trabajados para tus agentes IA, estos chatbots pueden saludar por el nombre, detectar emociones como frustraci\u00f3n o enfado e incluso disculparse si no tienen la respuesta adecuada.\u00a0 La clave de todo esto est\u00e1 en usar un tono cercano adaptado a las expectativas de tu usuario Personalizaci\u00f3n y la importancia de las herramientas Gracias a la integraci\u00f3n de estos chatbots con CRMs y las capacidades de estos de llamar a funciones mediante API\u00b4s, los chatbots pueden acceder al historial del cliente, estado de sus pedidos e interacciones pasadas, adaptando as\u00ed sus respuestas y ofreciendo recomendaciones personalizadas.&nbsp; Un caso de uso que cada vez estamos viendo m\u00e1s en ciertos ecommerce, trata de ofrecer peque\u00f1os c\u00f3digos promocionales cuando la IA detecta que hemos cometido un error.&nbsp; El humano entra en escena No todo debe resolverse con IA. Un workflow bien dise\u00f1ado sabe c\u00f3mo actuar ante un fallback y de esta manera transferir al usuario a un trabajador humano.&nbsp; ChatBots y Workflows con IA : Una atenci\u00f3n al cliente m\u00e1s humana. Lo ideal es establecer \u201ctriggers\u201d basados en \u201cquery\u00b4s\u201d espec\u00edficas y niveles de frustraci\u00f3n detectados. De esta manera podremos trabajar mano a mano con estas situaciones m\u00e1s complicadas en las que la empat\u00eda de un chatbot parece no ser suficiente.&nbsp; \u00bfC\u00f3mo aplicamos esto al marketing digital?&nbsp; Todo lo comentado anteriormente est\u00e1 genial de cara a la atenci\u00f3n al cliente pero,&nbsp; \u00bfc\u00f3mo podemos explotar realmente estas aplicaciones en nuestro Dpto. de Marketing?&nbsp; Este tipo de soluciones nos permitir\u00e1n impulsar nuestras campa\u00f1as de marketing, fidelizar clientes y aumentar nuestra tasa de conversi\u00f3n.&nbsp; Captaci\u00f3n de leads automatizada&nbsp; La integraci\u00f3n de estas soluciones en p\u00e1ginas de destino nos permite cualificar visitantes, ofrecer contenido descargable e incluso gestionar reservas, reuniones o pruebas gratuitas.&nbsp; Remarketing \u201cinteligente\u201d&nbsp; Gracias a las integraciones de estos chatbots y agentes podemos recuperar usuarios que han abandonado el proceso de compra o suscripci\u00f3n a nuestros servicios mediante WhatsApp o email con mensajes 100% personalizados.&nbsp; Feedback post-venta Tras finalizar la compra, soporte o servicio, nuestros agentesIA puede solicitar valoraciones r\u00e1pidas, medir el \u201cNPS\u201d (Net Promoter Score) y detectar posibilidades de mejora de nuestros servicios.&nbsp; La tecnolog\u00eda e inteligencia artificial no deber\u00eda deshumanizar la relaci\u00f3n con tus clientes. Si no que haciendo un buen uso de ella y teniendo detr\u00e1s buenos profesionales, esta puede hacer que cada interacci\u00f3n sea m\u00e1s r\u00e1pida, \u00fatil y parad\u00f3jicamente m\u00e1s humana que nunca.&nbsp; En Geotelecom hace tiempo que empezamos a caminar de la mano de la IA en nuestro d\u00eda a d\u00eda y a ofrecer este tipo de soluciones a nuestros clientes en sus diferentes \u00e1reas y mercados.\u00a0\u00bfQuieres saber c\u00f3mo aplicar estos chatbots y workflows basados en inteligencia artificial? Ponte en contacto con nuestro equipo y juntos construiremos un camino adaptado a tus objetivos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/how-to-humanize-customer-service-ia\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-20T16:34:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-17T07:12:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-13.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to humanize customer service through AI? - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/how-to-humanize-customer-service-ia\/","og_locale":"en_US","og_type":"article","og_title":"\u00bfC\u00f3mo humanizar la atenci\u00f3n al cliente mediante IA? - Geotelecom","og_description":"Desde el departamento de IA en Geotelecom nos hicimos la siguiente pregunta: \u00bfes posible automatizar la atenci\u00f3n al cliente sin sacrificar eso que nos hace tan humanos?&nbsp; Esta pregunta resume unos de los grandes retos del marketing digital actual. Los chatbots y workflows automatizados con inteligencia artificial (IA) est\u00e1n revolucionando la manera en la que las marcas interact\u00faan con sus usuarios y compradores. Pero no basta con solo responder r\u00e1pido: tambi\u00e9n hay que responder de manera acertada, con empat\u00eda y ofreciendo soluciones reales.&nbsp; En Geotelecom, creemos que la tecnolog\u00eda no debe sustituir a las personas, sino potenciar su capacidad de conectar \u00bfPor qu\u00e9 apostar por chatbots e IA en atenci\u00f3n al cliente?: Inmediatez:&nbsp; Seg\u00fan datos de los principales proveedores de soluciones de atenci\u00f3n al cliente, el 70% de los usuarios esperan una respuesta inmediata cuando contactan con una marca. Los chatbots, impulsados con IA, nos permiten ofrecer un soporte 24\/7, resolviendo dudas frecuentes en cuesti\u00f3n de segundos.&nbsp; Esto, sumado a los \u00faltimos modelos de lenguaje natural como GPT (OpenAI) y Claude (Anthropic), estos asistentes son cada vez m\u00e1s capaces de entender un contexto y dar una respuesta coherente y emp\u00e1tica.&nbsp; Reducci\u00f3n de costes y eficiencia&nbsp; Como hemos comentado, no se trata de prescindir del trabajador humano, sino de automatizar el primer nivel de atenci\u00f3n al cliente para reducir el nivel de tickets derivados al equipo. Esto no solo optimiza recursos, sino que libera a nuestro equipo para centrarse en esos tickets m\u00e1s complejos donde la empat\u00eda y un criterio m\u00e1s \u201chumano\u201d son fundamentales.&nbsp; Algunas grandes empresas como Iberia o Decathlon ya reportan ahorros de hasta un 30% en costes operativos gracias a la implementaci\u00f3n de estos sistemas de asistentes virtuales.&nbsp; \u00bfC\u00f3mo mantener empatizar y humanidad en un Chatbot con IA? Conversaciones naturales y una buena base:&nbsp; Un chatbot no tiene por qu\u00e9 sonar rob\u00f3tico o \u201csin alma\u201d. Hoy en d\u00eda, mediante un buen \u201cprompting\u201d y un \u201csystem message\u201d bien trabajados para tus agentes IA, estos chatbots pueden saludar por el nombre, detectar emociones como frustraci\u00f3n o enfado e incluso disculparse si no tienen la respuesta adecuada.\u00a0 La clave de todo esto est\u00e1 en usar un tono cercano adaptado a las expectativas de tu usuario Personalizaci\u00f3n y la importancia de las herramientas Gracias a la integraci\u00f3n de estos chatbots con CRMs y las capacidades de estos de llamar a funciones mediante API\u00b4s, los chatbots pueden acceder al historial del cliente, estado de sus pedidos e interacciones pasadas, adaptando as\u00ed sus respuestas y ofreciendo recomendaciones personalizadas.&nbsp; Un caso de uso que cada vez estamos viendo m\u00e1s en ciertos ecommerce, trata de ofrecer peque\u00f1os c\u00f3digos promocionales cuando la IA detecta que hemos cometido un error.&nbsp; El humano entra en escena No todo debe resolverse con IA. Un workflow bien dise\u00f1ado sabe c\u00f3mo actuar ante un fallback y de esta manera transferir al usuario a un trabajador humano.&nbsp; ChatBots y Workflows con IA : Una atenci\u00f3n al cliente m\u00e1s humana. Lo ideal es establecer \u201ctriggers\u201d basados en \u201cquery\u00b4s\u201d espec\u00edficas y niveles de frustraci\u00f3n detectados. De esta manera podremos trabajar mano a mano con estas situaciones m\u00e1s complicadas en las que la empat\u00eda de un chatbot parece no ser suficiente.&nbsp; \u00bfC\u00f3mo aplicamos esto al marketing digital?&nbsp; Todo lo comentado anteriormente est\u00e1 genial de cara a la atenci\u00f3n al cliente pero,&nbsp; \u00bfc\u00f3mo podemos explotar realmente estas aplicaciones en nuestro Dpto. de Marketing?&nbsp; Este tipo de soluciones nos permitir\u00e1n impulsar nuestras campa\u00f1as de marketing, fidelizar clientes y aumentar nuestra tasa de conversi\u00f3n.&nbsp; Captaci\u00f3n de leads automatizada&nbsp; La integraci\u00f3n de estas soluciones en p\u00e1ginas de destino nos permite cualificar visitantes, ofrecer contenido descargable e incluso gestionar reservas, reuniones o pruebas gratuitas.&nbsp; Remarketing \u201cinteligente\u201d&nbsp; Gracias a las integraciones de estos chatbots y agentes podemos recuperar usuarios que han abandonado el proceso de compra o suscripci\u00f3n a nuestros servicios mediante WhatsApp o email con mensajes 100% personalizados.&nbsp; Feedback post-venta Tras finalizar la compra, soporte o servicio, nuestros agentesIA puede solicitar valoraciones r\u00e1pidas, medir el \u201cNPS\u201d (Net Promoter Score) y detectar posibilidades de mejora de nuestros servicios.&nbsp; La tecnolog\u00eda e inteligencia artificial no deber\u00eda deshumanizar la relaci\u00f3n con tus clientes. Si no que haciendo un buen uso de ella y teniendo detr\u00e1s buenos profesionales, esta puede hacer que cada interacci\u00f3n sea m\u00e1s r\u00e1pida, \u00fatil y parad\u00f3jicamente m\u00e1s humana que nunca.&nbsp; En Geotelecom hace tiempo que empezamos a caminar de la mano de la IA en nuestro d\u00eda a d\u00eda y a ofrecer este tipo de soluciones a nuestros clientes en sus diferentes \u00e1reas y mercados.\u00a0\u00bfQuieres saber c\u00f3mo aplicar estos chatbots y workflows basados en inteligencia artificial? Ponte en contacto con nuestro equipo y juntos construiremos un camino adaptado a tus objetivos.","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/how-to-humanize-customer-service-ia\/","og_site_name":"Geotelecom","article_published_time":"2025-05-20T16:34:18+00:00","article_modified_time":"2026-03-17T07:12:35+00:00","og_image":[{"width":400,"height":400,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-13.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/como-humanizar-atencion-cliente-ia\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/como-humanizar-atencion-cliente-ia\/"},"author":{"name":"","@id":""},"headline":"\u00bfC\u00f3mo humanizar la atenci\u00f3n al cliente mediante IA?","datePublished":"2025-05-20T16:34:18+00:00","dateModified":"2026-03-17T07:12:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/como-humanizar-atencion-cliente-ia\/"},"wordCount":860,"commentCount":1,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/como-humanizar-atencion-cliente-ia\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-13.jpg","articleSection":["Inteligencia Artificial"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/como-humanizar-atencion-cliente-ia\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/como-humanizar-atencion-cliente-ia\/","url":"https:\/\/www.geotelecom.es\/blog\/como-humanizar-atencion-cliente-ia\/","name":"How to humanize customer service through AI? 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