{"id":5106,"date":"2025-05-13T12:51:45","date_gmt":"2025-05-13T12:51:45","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/chatgpt-shopping-lo-que-debes-saber\/"},"modified":"2026-04-07T11:44:37","modified_gmt":"2026-04-07T11:44:37","slug":"chatgpt-shopping-what-you-should-know","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/chatgpt-shopping-lo-que-debes-saber\/","title":{"rendered":"ChatGPT Shopping arrives: everything you need to know"},"content":{"rendered":"<p class=\"wp-block-paragraph\">This sector is in the midst of change. And if a few weeks ago we were talking about <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/geo-aeo-future-of-seo-as-it-affects-us\/\">how AI is affecting SEO<\/a>, now <strong>OpenAI has just launched ChatGPT Shopping<\/strong>, The new functionality is intended to transform the way we shop on the Internet.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And you know what? It's in your interest, because from now on <strong>product search has become a UX experience<\/strong> so personalized and is a very interesting opportunity gap for you.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/chatgpt-shopping-lo-que-debes-saber\/#%C2%BFQue_es_ChatGPT_Shopping\" >What is ChatGPT Shopping?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/chatgpt-shopping-lo-que-debes-saber\/#%C2%BFQue_ofrece_esta_nueva_funcion\" >What does this new feature offer?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/chatgpt-shopping-lo-que-debes-saber\/#%C2%BFComo_funciona_ChatGPT_Shopping_para_las_marcas_y_ecommerce\" >How does ChatGPT Shopping work for brands and ecommerce?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/chatgpt-shopping-lo-que-debes-saber\/#ChatGPT_Shopping_vs_Google_Shopping_%C2%BFque_las_diferencia\" >ChatGPT Shopping vs. Google Shopping: what's the difference?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/chatgpt-shopping-lo-que-debes-saber\/#%C2%BFComo_podemos_aprovecharlo_desde_Geotelecom\" >How can we take advantage of it from Geotelecom?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_ChatGPT_Shopping\"><\/span>What is ChatGPT Shopping?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ChatGPT Shopping is a recent feature that <strong>converts product searches into personalized experiences through shopping questions<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stop browsing endless websites<\/strong> and adjust filters endlessly; now you can ask the assistant something like, \u201cI'm looking for running shoes that cost no more than 100 euros\u201d or \u201cWhich cell phone with a good camera do you recommend that costs less than 300 euros?\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/zapatilla-ejemplo-shopping-ia.jpg\" alt=\"example shopping ia shoe\" class=\"wp-image-5103\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/zapatilla-ejemplo-shopping-ia.jpg 800w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/zapatilla-ejemplo-shopping-ia-300x188.jpg 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/zapatilla-ejemplo-shopping-ia-768x480.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The system<strong> shows you a list of products that match what you are asking for<\/strong> and also includes prices, reviews, details and even photos. All this within the same chat, without the need to go anywhere else.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_ofrece_esta_nueva_funcion\"><\/span>What does this new feature offer?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The key factor of the <strong>purchases through ChatGPT<\/strong> is the integration of the shopping experience with a real and fluid conversation, providing advantages such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tailor-made suggestions<\/strong>Adjust the proposals to your tastes, depending on how much you want to pay and exactly what you are looking for.<\/li>\n\n\n\n<li><strong>Fluid dialogue<\/strong>While you talk, you can continue to ask questions, adjust your search, ask to compare alternatives or suggest new ones.<\/li>\n\n\n\n<li><strong>Visual results<\/strong>Products are displayed with photos, reviews, purchase links and clear descriptions.<\/li>\n\n\n\n<li><strong>No ads<\/strong>Proposals are not influenced by advertising agreements or paid positioning.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_funciona_ChatGPT_Shopping_para_las_marcas_y_ecommerce\"><\/span>How does ChatGPT Shopping work for brands and ecommerce?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Although this functionality has been designed for the end user, <strong>brands must also take into account how to be present in this new ecosystem.<\/strong>. ChatGPT Shopping is powered by product feeds, clear tabs and well-crafted content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For brands, this means that <strong>the more accessible, detailed and optimized the product sheet is, the more likely ChatGPT is to recommend them<\/strong>. Although for now there is no direct way of promotion like Google Shopping ads, it is possible to be positioned organically following good practices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An e-commerce that has <strong>clear product data sheets, quality images, verified reviews <\/strong>and competitive prices, it is more likely to appear as a recommendation.<\/li>\n\n\n\n<li><strong>If the content is well written<\/strong> with a focus on how users ask (e.g., \u00absmall coffee maker for small kitchen\u00bb or \u00abtablet to watch Netflix\u00bb), the AI will interpret it better.<\/li>\n\n\n\n<li>In addition, <strong>if the structured data are well processed,<\/strong> identification is facilitated.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ejemplo-chat-shopping.jpg\" alt=\"example chat shopping\" class=\"wp-image-5104\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ejemplo-chat-shopping.jpg 800w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ejemplo-chat-shopping-300x188.jpg 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/ejemplo-chat-shopping-768x480.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For brands, this <strong>it is not enough just to sell products, but to be the chosen ones <\/strong>in an environment where the AI decides what to show and what not to show.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ChatGPT_Shopping_vs_Google_Shopping_%C2%BFque_las_diferencia\"><\/span>ChatGPT Shopping vs. Google Shopping: what's the difference?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Although <a href=\"https:\/\/www.geotelecom.es\/en\/agencia-sem\/\">Google Shopping<\/a> has long been the most widely used product search engine, <strong>ChatGPT Shopping brings some important differences<\/strong>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Conversation<\/strong>Google Shopping shows you fixed results; ChatGPT listens, responds and adjusts to you.<\/li>\n\n\n\n<li><strong>Tailor-made: <\/strong>While Google organizes results by advertising and SEO, ChatGPT looks at what matters to the user.<\/li>\n\n\n\n<li><strong>No ads: <\/strong>In Google many times the first thing you see are ads; in ChatGPT there is nothing paid.<\/li>\n\n\n\n<li><strong>You save time: <\/strong>it takes the work out of comparing between lots of options with complicated pages.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">In a nutshell, it's like going from searching in an online store to having someone advising you in real time.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_podemos_aprovecharlo_desde_Geotelecom\"><\/span>How can we take advantage of it from Geotelecom?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">From the point of view of agencies and <a href=\"https:\/\/www.geotelecom.es\/en\/\">digital marketing specialists<\/a>, <strong>ChatGPT Shopping opens a new avenue for product positioning and visibility<\/strong>. Although for now there is no ad system as such, we can work this channel strategically.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some ideas are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimize feeds and product sheets<\/strong>The more complete, clear and well-structured the descriptions and attributes are, the easier it will be for the AI to identify them as relevant.<\/li>\n\n\n\n<li><strong>Adapt SEO to natural language<\/strong>Putting ourselves in the user's shoes and thinking about how they ask the AI can help us to better focus our descriptions.<\/li>\n\n\n\n<li><strong>Follow the evolution of OpenAI<\/strong>as this tool progresses, new forms of integration or presence for brands will be more likely to appear.<\/li>\n\n\n\n<li><strong>Training and internal testing<\/strong>Experimenting with real cases and analyzing what kind of products appear and why.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">At Geotelecom we are always on the lookout for this type of advances to anticipate trends and even more so now where AI is constantly including new developments in the sector. <strong>ChatGPT Shopping is not a replacement for Google<\/strong>, The company is committed to the development of a new layer of intelligence, personalization and efficiency in the online shopping process.<\/p>","protected":false},"excerpt":{"rendered":"<p>This industry is undergoing a major transformation. Just a few weeks ago, we were discussing how AI is impacting SEO, and now OpenAI has just launched ChatGPT Shopping, an innovative feature that aims to transform the way we shop online.\u00a0 And you know what? This is relevant to you, because from now on, product search has become such a personalized UX experience\u2014and it\u2019s a very interesting opportunity for you. What is ChatGPT Shopping? ChatGPT Shopping is a new feature that turns product searches into personalized experiences through shopping questions.  Stop browsing endless websites and endlessly adjusting filters; now you can ask the assistant something like: \u201cI\u2019m looking for running shoes that cost no more than 100 euros\u201d or \u201cWhat phone with a good camera do you recommend that costs less than 300 euros?\u201d The system shows you a list of products that match what you\u2019re asking for and also includes prices, reviews, details, and even photos. All of this within the same chat, without having to go anywhere else.  What does this new feature offer? The key factor in shopping through ChatGPT is the integration of the shopping experience with a real, fluid conversation, offering advantages such as: How does ChatGPT Shopping work for brands and e-commerce? Although this feature was designed for the end user, brands must also carefully consider how to establish a presence in this new ecosystem. ChatGPT Shopping relies on product feeds, clear product listings, and well-crafted content. For brands, this means that the more accessible, detailed, and optimized the product listing is, the more likely ChatGPT will recommend them. Although there is currently no direct promotional channel like Google Shopping ads, it is possible to rank organically by following best practices. For example: For brands, it\u2019s not enough to simply sell products; they must be the ones chosen in an environment where AI decides what to show and what not to show. ChatGPT Shopping vs. Google Shopping: What Sets Them Apart? Although Google Shopping has long been the most widely used product search engine, ChatGPT Shopping brings some key differences: In short, it\u2019s like moving from searching an online store to having someone advise you in real time.\u00a0 How can we leverage this at Geotelecom? From the perspective of agencies and digital marketing specialists, ChatGPT Shopping opens up a new avenue for product positioning and visibility. Although there isn\u2019t an ad system as such yet, we can strategically work with this channel. Some ideas include: At Geotelecom, we\u2019re always on the lookout for these kinds of advancements to stay ahead of trends\u2014especially now that AI is constantly introducing new developments in the industry. ChatGPT Shopping isn\u2019t here to replace Google, but rather to add a new layer of intelligence, personalization, and efficiency to the online shopping process.<\/p>","protected":false},"author":42,"featured_media":6313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-5106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novedades"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Llega ChatGPT Shopping: todo lo que debes saber - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/chatgpt-shopping-what-you-should-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Llega ChatGPT Shopping: todo lo que debes saber - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Este sector est\u00e1 en pleno cambio. Y es que si hace unas semanas habl\u00e1bamos de c\u00f3mo la IA est\u00e1 afectando al SEO, ahora OpenAI acaba de lanzar ChatGPT Shopping, una novedosa funcionalidad que pretende transformar nuestro modo de comprar por internet.\u00a0 \u00bfY sabes qu\u00e9? Te interesa, porque a partir de ahora la b\u00fasqueda de productos se ha convertido en una experiencia UX tan personalizada y es una brecha de oportunidad muy interesante para ti. \u00bfQu\u00e9 es ChatGPT Shopping? ChatGPT Shopping es una reciente funcionalidad que convierte las b\u00fasquedas de productos en experiencias personalizadas a trav\u00e9s de preguntas de compra.&nbsp; Deja de navegar por infinitos sitios web y ajustar filtros sin parar; ahora puedes pedirle al asistente algo como: \u201cEstoy buscando unas zapatillas de running que no cuesten m\u00e1s de 100 euros\u201d o \u201c\u00bfQu\u00e9 m\u00f3vil con buena c\u00e1mara me recomiendas que valga menos de 300 euros?\u201d. El sistema te muestra una lista de productos que encajan con lo que t\u00fa le est\u00e1s pidiendo y adem\u00e1s incluye precios, rese\u00f1as, detalles e incluso fotos. Todo esto dentro del mismo chat, sin necesidad de irte a otro lado.&nbsp; \u00bfQu\u00e9 ofrece esta nueva funci\u00f3n? El factor clave de las compras a trav\u00e9s de ChatGPT es la integraci\u00f3n de la experiencia de compra con una conversaci\u00f3n real y fluida, suponiendo ventajas como: \u00bfC\u00f3mo funciona ChatGPT Shopping para las marcas y ecommerce? Aunque esta funcionalidad ha sido dise\u00f1ada para el usuario final, las marcas tambi\u00e9n deben tener muy en cuenta c\u00f3mo estar presentes en este nuevo ecosistema. ChatGPT Shopping se alimenta de los feeds de producto,&nbsp; fichas claras y contenidos bien trabajados. Para las marcas, esto significa que cuanto m\u00e1s accesible, detallada y optimizada est\u00e9 la ficha de producto, m\u00e1s probabilidades habr\u00e1 de que ChatGPT los recomiende. Aunque por ahora no hay una v\u00eda directa de promoci\u00f3n como los anuncios de Google Shopping, es posible posicionarse de forma org\u00e1nica siguiendo buenas pr\u00e1cticas. Por ejemplo: Para las marcas, esto no basta solo con vender productos, sino con ser las elegidas en un entorno donde es la IA quien decide qu\u00e9 mostrar y qu\u00e9 no. ChatGPT Shopping vs. Google Shopping: \u00bfqu\u00e9 las diferencia? Aunque Google Shopping lleva tiempo siendo el buscador de productos m\u00e1s usado, ChatGPT Shopping trae algunas diferencias importantes: En pocas palabras, es como pasar de buscar en una tienda online a tener a alguien que te aconseje en tiempo real.&nbsp; \u00bfC\u00f3mo podemos aprovecharlo desde Geotelecom? Desde el punto de vista de las agencias y especialistas en marketing digital, ChatGPT Shopping abre una nueva v\u00eda de posicionamiento y visibilidad de producto. Aunque por ahora no hay un sistema de anuncios como tal, podemos trabajar este canal de forma estrat\u00e9gica. Algunas ideas son: En Geotelecom siempre estamos atentos a este tipo de avances para anticiparnos a las tendencias y m\u00e1s ahora donde la IA est\u00e1 incluyendo novedades en el sector constantemente. ChatGPT Shopping no viene a sustituir a Google, pero s\u00ed a incluir una nueva capa de inteligencia, personalizaci\u00f3n y eficiencia en el proceso de compra online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/chatgpt-shopping-what-you-should-know\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-13T12:51:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-07T11:44:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-14.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ChatGPT Shopping arrives: everything you need to know - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/chatgpt-shopping-what-you-should-know\/","og_locale":"en_US","og_type":"article","og_title":"Llega ChatGPT Shopping: todo lo que debes saber - Geotelecom","og_description":"Este sector est\u00e1 en pleno cambio. Y es que si hace unas semanas habl\u00e1bamos de c\u00f3mo la IA est\u00e1 afectando al SEO, ahora OpenAI acaba de lanzar ChatGPT Shopping, una novedosa funcionalidad que pretende transformar nuestro modo de comprar por internet.\u00a0 \u00bfY sabes qu\u00e9? Te interesa, porque a partir de ahora la b\u00fasqueda de productos se ha convertido en una experiencia UX tan personalizada y es una brecha de oportunidad muy interesante para ti. \u00bfQu\u00e9 es ChatGPT Shopping? ChatGPT Shopping es una reciente funcionalidad que convierte las b\u00fasquedas de productos en experiencias personalizadas a trav\u00e9s de preguntas de compra.&nbsp; Deja de navegar por infinitos sitios web y ajustar filtros sin parar; ahora puedes pedirle al asistente algo como: \u201cEstoy buscando unas zapatillas de running que no cuesten m\u00e1s de 100 euros\u201d o \u201c\u00bfQu\u00e9 m\u00f3vil con buena c\u00e1mara me recomiendas que valga menos de 300 euros?\u201d. El sistema te muestra una lista de productos que encajan con lo que t\u00fa le est\u00e1s pidiendo y adem\u00e1s incluye precios, rese\u00f1as, detalles e incluso fotos. Todo esto dentro del mismo chat, sin necesidad de irte a otro lado.&nbsp; \u00bfQu\u00e9 ofrece esta nueva funci\u00f3n? El factor clave de las compras a trav\u00e9s de ChatGPT es la integraci\u00f3n de la experiencia de compra con una conversaci\u00f3n real y fluida, suponiendo ventajas como: \u00bfC\u00f3mo funciona ChatGPT Shopping para las marcas y ecommerce? Aunque esta funcionalidad ha sido dise\u00f1ada para el usuario final, las marcas tambi\u00e9n deben tener muy en cuenta c\u00f3mo estar presentes en este nuevo ecosistema. ChatGPT Shopping se alimenta de los feeds de producto,&nbsp; fichas claras y contenidos bien trabajados. Para las marcas, esto significa que cuanto m\u00e1s accesible, detallada y optimizada est\u00e9 la ficha de producto, m\u00e1s probabilidades habr\u00e1 de que ChatGPT los recomiende. Aunque por ahora no hay una v\u00eda directa de promoci\u00f3n como los anuncios de Google Shopping, es posible posicionarse de forma org\u00e1nica siguiendo buenas pr\u00e1cticas. Por ejemplo: Para las marcas, esto no basta solo con vender productos, sino con ser las elegidas en un entorno donde es la IA quien decide qu\u00e9 mostrar y qu\u00e9 no. ChatGPT Shopping vs. Google Shopping: \u00bfqu\u00e9 las diferencia? Aunque Google Shopping lleva tiempo siendo el buscador de productos m\u00e1s usado, ChatGPT Shopping trae algunas diferencias importantes: En pocas palabras, es como pasar de buscar en una tienda online a tener a alguien que te aconseje en tiempo real.&nbsp; \u00bfC\u00f3mo podemos aprovecharlo desde Geotelecom? Desde el punto de vista de las agencias y especialistas en marketing digital, ChatGPT Shopping abre una nueva v\u00eda de posicionamiento y visibilidad de producto. Aunque por ahora no hay un sistema de anuncios como tal, podemos trabajar este canal de forma estrat\u00e9gica. Algunas ideas son: En Geotelecom siempre estamos atentos a este tipo de avances para anticiparnos a las tendencias y m\u00e1s ahora donde la IA est\u00e1 incluyendo novedades en el sector constantemente. ChatGPT Shopping no viene a sustituir a Google, pero s\u00ed a incluir una nueva capa de inteligencia, personalizaci\u00f3n y eficiencia en el proceso de compra online.","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/chatgpt-shopping-what-you-should-know\/","og_site_name":"Geotelecom","article_published_time":"2025-05-13T12:51:45+00:00","article_modified_time":"2026-04-07T11:44:37+00:00","og_image":[{"width":400,"height":400,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-14.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/chatgpt-shopping-lo-que-debes-saber\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/chatgpt-shopping-lo-que-debes-saber\/"},"author":{"name":"","@id":""},"headline":"Llega ChatGPT Shopping: todo lo que debes saber","datePublished":"2025-05-13T12:51:45+00:00","dateModified":"2026-04-07T11:44:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/chatgpt-shopping-lo-que-debes-saber\/"},"wordCount":871,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/chatgpt-shopping-lo-que-debes-saber\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-14.jpg","articleSection":["Novedades"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/chatgpt-shopping-lo-que-debes-saber\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/chatgpt-shopping-lo-que-debes-saber\/","url":"https:\/\/www.geotelecom.es\/blog\/chatgpt-shopping-lo-que-debes-saber\/","name":"ChatGPT Shopping arrives: everything you need to know - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/chatgpt-shopping-lo-que-debes-saber\/#primaryimage"},"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/chatgpt-shopping-lo-que-debes-saber\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-14.jpg","datePublished":"2025-05-13T12:51:45+00:00","dateModified":"2026-04-07T11:44:37+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/blog\/chatgpt-shopping-lo-que-debes-saber\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/blog\/chatgpt-shopping-lo-que-debes-saber\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.geotelecom.es\/blog\/chatgpt-shopping-lo-que-debes-saber\/#primaryimage","url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-14.jpg","contentUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-14.jpg","width":400,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/blog\/chatgpt-shopping-lo-que-debes-saber\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"Llega ChatGPT Shopping: todo lo que debes saber"}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/www.geotelecom.es\/en\/blog\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=5106"}],"version-history":[{"count":2,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5106\/revisions"}],"predecessor-version":[{"id":9291,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5106\/revisions\/9291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media\/6313"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=5106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/categories?post=5106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/tags?post=5106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}