{"id":5114,"date":"2025-04-21T08:00:00","date_gmt":"2025-04-21T08:00:00","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/geo-aeo-futuro-del-seo-como-nos-afecta\/"},"modified":"2026-04-08T07:08:19","modified_gmt":"2026-04-08T07:08:19","slug":"geo-aeo-future-of-seo-as-it-affects-us","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/geo-aeo-futuro-del-seo-como-nos-afecta\/","title":{"rendered":"GEO AEO and the future of SEO: how it affects us"},"content":{"rendered":"<p class=\"wp-block-paragraph\">At Geotelecom we are <a href=\"https:\/\/www.geotelecom.es\/en\/seo-agency\/\">SEO positioning experts<\/a> and today we want to talk about a topic that has been circulating for some time in different channels. We're not going to bore you with a very long introduction like \u201cin today's digital world it is increasingly necessary to work with AI and that's why in this post...\u201d So let's get to the point:<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/geo-aeo-futuro-del-seo-como-nos-afecta\/#%C2%BFQue_es_el_GEO_Generative_Engine_Optimization\" >What is GEO (Generative Engine Optimization)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/geo-aeo-futuro-del-seo-como-nos-afecta\/#%C2%BFPor_que_es_importante\" >Why is it important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/geo-aeo-futuro-del-seo-como-nos-afecta\/#Puntos_clave_del_GEO\" >GEO key points<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/geo-aeo-futuro-del-seo-como-nos-afecta\/#1_Intencion_de_busqueda_centrada_en_preguntas\" >1. Search intent focused on questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/geo-aeo-futuro-del-seo-como-nos-afecta\/#2_Lenguaje_natural_y_semantico\" >2. Natural and semantic language<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/geo-aeo-futuro-del-seo-como-nos-afecta\/#3_No_olvides_que_es_un_robot_uso_de_estructura_y_jerarquia\" >3. Don't forget it's a robot: use of structure and hierarchy.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/geo-aeo-futuro-del-seo-como-nos-afecta\/#4_Autoridad_y_calidad_del_contenido\" >4. Authority and quality of content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/geo-aeo-futuro-del-seo-como-nos-afecta\/#%C2%BFQue_es_el_AEO_y_como_se_relaciona_con_GEO\" >What is AEO and how does it relate to GEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/geo-aeo-futuro-del-seo-como-nos-afecta\/#%C2%BFEl_SEO_ha_muerto\" >Is SEO dead?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/geo-aeo-futuro-del-seo-como-nos-afecta\/#El_GEO_puede_afectar_las_metricas_de_SEO\" >GEO can affect SEO metrics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/geo-aeo-futuro-del-seo-como-nos-afecta\/#Consejos_para_monitorizar_el_trafico_de_IA_e_impacto_en_tu_web\" >Tips for monitoring AI traffic and impact on your website.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/geo-aeo-futuro-del-seo-como-nos-afecta\/#Consejo_1_crea_informes_de_exploracion\" >Tip 1: create scan reports.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/geo-aeo-futuro-del-seo-como-nos-afecta\/#Consejo_2_monitoriza_tus_palabras_clave\" >Tip 2: monitor your keywords.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/geo-aeo-futuro-del-seo-como-nos-afecta\/#%C2%BFCual_es_el_futuro_del_SEO_con_la_existencia_de_GEO\" >What is the future of SEO with the existence of GEO?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_el_GEO_Generative_Engine_Optimization\"><\/span>What is GEO (Generative Engine Optimization)?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">GEO refers to the <strong>process of optimizing content to make it more visible in results generated by AI-based search engines<\/strong> such as ChatGPT, Google SGE, Bing Chat or Perplexity. Unlike traditional SEO, which focuses on positioning in classic search results, <strong>GEO is looking for content to be selected <\/strong>and presented by these generative engines in their synthesized responses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To achieve this, it is essential to <strong>create content that is clear, relevant and reliable<\/strong>, The language models will be able to understand it and use it effectively in their responses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_es_importante\"><\/span>Why is it important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Search engines such as Google Chrome have been improving their <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/what-is-the-google-algorithm\/\">search algorithm<\/a> to deliver quality results. <a href=\"https:\/\/research.google\/pubs\/bert-pre-training-of-deep-bidirectional-transformers-for-language-understanding\/\" rel=\"nofollow\">Google BERT,<\/a> for example, was a considerable change, since it is an LLM-based model whose training allowed for <strong>better understand the context of the sentences and not just single words<\/strong>. This generated that a page is no longer positioned only by a keyword, but by a set of synonyms, long tails and relationships.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This completely changes the approach: it is not enough to position a URL, you have to create texts that AI-based engines can understand and use to display content pointing to your website.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Puntos_clave_del_GEO\"><\/span>GEO key points<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Intencion_de_busqueda_centrada_en_preguntas\"><\/span>1. Search intent focused on questions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As you may have noticed with <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/chat-gpt-what-is-uses-and-limitations\/\">ChatGPT or other AI tools<\/a>, The content of your website works best when it is focused on answering questions; this makes it very important for the content to have a conversational intent.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Lenguaje_natural_y_semantico\"><\/span>2. Natural and semantic language<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As mentioned above, the <strong>search engines <\/strong>can understand the whole context and not just a specific keyword. This makes them able to make semantic relationships of the content and therefore show associated results in a more encapsulated way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_No_olvides_que_es_un_robot_uso_de_estructura_y_jerarquia\"><\/span>3. Don't forget it's a robot: use of structure and hierarchy.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Structured data are also of great importance and, if we facilitate the reading of the content from the <strong>structural point of view,<\/strong> this will considerably improve the understanding of the web site.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Autoridad_y_calidad_del_contenido\"><\/span>4. Authority and quality of content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The authority of the domain will also influence the likelihood that the content will be analyzed and displayed in the <strong>SERP<\/strong>. It is a factor that has always been relevant, but nowadays we have been able to appreciate a greater movement of <strong>sessions coming from IA<\/strong> when the website has a higher relevance for a certain type of content.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_el_AEO_y_como_se_relaciona_con_GEO\"><\/span>What is AEO and how does it relate to GEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">They are different concepts, but they are related to each other: the <strong><em>Answer Engine Optimization<\/em><\/strong> o AEO refers to content engine optimization aimed at generating fast and concise answers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We see this, for example, in voice searches,<strong>excerpts from related questions<\/strong> o <em>\u201cpeople also ask\u201d, <\/em>voice assistants, etc.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While the latter previously existed without the new AI models, today Google's SERP has changed and so has the way voice assistants search for information.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The key difference <\/strong>is in the definition: the AEO focuses on giving immediate and concise answers, while the GEO tries to provide more information and context to the query.  In this table we are going to see the difference, but it is important to keep in mind that <span style=\"text-decoration: underline\">it is not a replacement for organic positioning; they are simply novel approaches that will begin to work in \u00abtraditional\u00bb SEO.\u00bb <\/span>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/comparativa-geo-aeo-seo1.webp\" alt=\"comparative geo aeo seo1\" class=\"wp-image-5111\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/comparativa-geo-aeo-seo1.webp 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/comparativa-geo-aeo-seo1-300x225.webp 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/comparativa-geo-aeo-seo1-768x576.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFEl_SEO_ha_muerto\"><\/span>Is SEO dead?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>NO, SEO is still the only correct concept. <\/strong>GEO and AEO are new terms, yes, but they are still strategies that go hand in hand with traditional SEO. <span style=\"text-decoration: underline\">In that sense, SEO is not dead, it's just more comprehensive than ever.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is important to keep in mind that AI-based engines use the same criteria as technical SEO in order to correctly understand the web, such as structured data, web semantics, HTML and structure, and so on. In that sense, although it may seem that SEO is no longer used, it is quite the opposite.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_GEO_puede_afectar_las_metricas_de_SEO\"><\/span>GEO can affect SEO metrics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We are talking about a new way of showing some results in the SERP. Before we made a query and the normal thing was to click on one of the first results, but now, it is quite likely that our doubt is solved in a sentence that does not even make us enter the page from which it was extracted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This could possibly <strong>will generate losses in clicks and impressions for certain informational keywords, <\/strong>since (for the time being), these results appear when the query can be understood with a <em><strong>\u201chow, what, when, where, why\u201d.<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But there is no need for alarm. <strong><span style=\"text-decoration: underline\">The SERP undergoes constant changes that cause <\/span><\/strong>and are part of our DNA as SEO experts.  Search engines are changing environments and we must have the ability to adapt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, it does <strong>it is essential to control traffic <\/strong>and metrics associated with this new digital paradigm. For this reason, here are some tips to help you prepare for this new paradigm:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consejos_para_monitorizar_el_trafico_de_IA_e_impacto_en_tu_web\"><\/span>Tips for monitoring AI traffic and impact on your website.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Search Console and GA4 are the basic tools to monitor this, although there are other useful paid tools.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consejo_1_crea_informes_de_exploracion\"><\/span>Tip 1: create scan reports.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In GA4 you can create custom reports to further analyze some of the data from your sessions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To do this, simply select as dimension the referring URL of the page, as metric use the sessions and, if you want, you can add the path, which is very useful to detect the URLs that are visiting. Here is an example of the table:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>NOTE<\/strong>The key is in the use of filters and regex, since in the referrer URL you must specify the IAs you want, for example, <strong>OpenAI, Copilot, Gemini,<\/strong> etc. This can be done from the filtering option within each report.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consejo_2_monitoriza_tus_palabras_clave\"><\/span>Tip 2: monitor your keywords.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">From Search Console you can identify your most important keywords. However, remember that GEO applies especially to informational queries, so you can filter by <strong>long tail keywords <\/strong>containing \u201chow, what, when\u201d, etc.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here the important thing is to identify sudden drops in <strong>printouts <\/strong>y <strong>clicks <\/strong>in words that responded to more direct concerns.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Can I apply it to any website?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, but it makes more sense if your website is a lead site or if you have informational content that encompasses non-transactional intentions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFCual_es_el_futuro_del_SEO_con_la_existencia_de_GEO\"><\/span>What is the future of SEO with the existence of GEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It's hard to know what the future holds. We only need to think about what we were doing a few years ago when ChatGPT didn't exist and how we generated content to understand how fast the world is evolving.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite this, we are confident that SEO will only transform itself as it has done so many times before. At this point it is essential to <strong>to count on professionals in web positioning<\/strong> to guide you on how to optimize the content of your site to avoid losing so many impressions or to appear in this type of results and improve your organic traffic.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It may be a coincidence that our agency has \u201cGEO\u201d in its name, but it is a sign to contact us and inform you about our services. <a data-type=\"page\" data-id=\"239327\" href=\"https:\/\/www.geotelecom.es\/en\/seo-for-ia\/\">SEO services for AI.<\/a>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>In Geotelecom we are experts in SEO positioning and today we want to talk about a topic that has long been circulating through various channels. We are not going to bore you with a very long introduction like \u201cin today's digital world it is increasingly necessary to work with AI and that's why in this post...\u201d So let's cut to the chase: what is GEO (Generative Engine Optimization) GEO refers to the process of optimizing content to be more visible in results generated by AI-based search engines such as ChatGPT, Google SGE, Bing Chat or Perplexity. Unlike traditional SEO, which focuses on ranking in classic search results, GEO seeks to have content selected and presented by these generative engines in their synthesized responses. To achieve this, it is essential to create content that is clear, relevant and reliable, making it easy for language models to understand and use it effectively in their responses. Why is this important? Search engines such as Google Chrome have been improving their search algorithm for years to deliver quality results. Google BERT, for example, was a considerable change, as it is an LLM-based model whose training allowed better understanding of the context of sentences and not just single words. This meant that a page is no longer positioned solely on the basis of a keyword, but on a set of synonyms, long tails and relationships.  This completely changes the approach: it is not enough to position a URL, we must create texts that AI-based engines can understand and use to display content that points to our website.  As you may have seen with ChatGPT or other AI tools, they work best when they focus on answering questions; this makes it very important that the content has a conversational intent.  Natural and semantic language As we mentioned earlier, search engines can understand the whole context and not just a specific keyword. This allows them to make semantic relationships of the content and therefore, show associated results in a more encapsulated way. 3. Don't forget it's a robot: use of structure and hierarchy Structured data is also of great importance and, if we facilitate the reading of the content from a structural point of view, this will considerably improve the understanding of the website.  Authority and quality of the content The authority of the domain will also influence the probability that the content will be analyzed and displayed in the SERP. It is a factor that has always been relevant, but nowadays we have seen a greater movement of sessions coming from AI when the website has a higher relevance for certain type of content. What is AEO and how does it relate to GEO? They are different concepts, but they are related to each other: Answer Engine Optimization or AEO refers to the optimization of content engines whose objective is to generate quick and concise answers.  We see this, for example, in voice searches, snippets of related questions or \u201cpeople also ask\u201d, voice assistants, etc.  While the latter previously existed without the new AI models, today Google's SERP has changed and the way in which voice assistants search for information has changed.  The key difference is in the definition: the AEO focuses on giving immediate and concise answers, while the GEO tries to bring more information and context to the query.  In this table we will look at the difference, but it is important to note that this is not a replacement for organic SEO; they are simply novel approaches that will start to work on \u00abold-fashioned\u00bb SEO. Is SEO dead? NO, SEO is still the only correct concept. GEO and AEO are novel terms, yes, but they are still strategies that go hand in hand with traditional SEO. In that sense, SEO is not dead, it is simply more complete than ever. It is important to keep in mind that AI-based engines use the same criteria as technical SEO in order to correctly understand the web, such as structured data, web semantics, HTML and structure, etc. In that sense, although it may seem that SEO is no longer used, it is quite the opposite. GEO can affect SEO metrics We are talking about a new way of showing some results in the SERP. Before we made a query and the normal thing was to click on one of the first results, but now, it is quite likely that our doubt is resolved in a sentence that does not even make us enter the page from which it was extracted. This will possibly generate losses in clicks and impressions to certain informational keywords, since (for the moment), these results appear when the query can be understood with a \u201chow, what, when, where, why\u201d. But there is no need for alarm. The SERP undergoes constant changes that cause and are part of our DNA as SEO experts.  Search engines are changing environments and we must be able to adapt. However, it is essential to keep track of traffic and metrics associated with this new digital paradigm. For this reason, here are some tips to help you prepare for this new paradigm: Tips for monitoring AI traffic and impact on your website. Google Search Console and GA4 are the basic tools to monitor this, although there are other useful paid tools.  Tip 1: create scanning reports. In GA4 you can create custom reports to further analyze some data from your sessions.  To do this, simply select as a dimension the referring URL of the page, as a metric use the sessions and, if you want, you can add the path, which is very useful to detect the URLs that are visiting.<\/p>","protected":false},"author":42,"featured_media":6319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-5114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posicionamiento-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GEO AEO y el futuro del SEO: c\u00f3mo nos afecta - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/geo-aeo-future-of-seo-as-it-affects-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GEO AEO y el futuro del SEO: c\u00f3mo nos afecta - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"En Geotelecom somos expertos en posicionamiento SEO y hoy queremos hablar de un tema que tiene tiempo circulando por diversos canales. No te vamos a aburrir con una introducci\u00f3n largu\u00edsima como \u201cen el mundo digital actual es cada vez m\u00e1s necesario trabajar con IA y por eso en este post\u2026\u201d As\u00ed que vamos al grano: \u00bfQu\u00e9 es el GEO? (Generative Engine Optimization) El GEO se refiere al proceso de optimizar el contenido para que sea m\u00e1s visible en los resultados generados por motores de b\u00fasqueda basados en IA como ChatGPT, Google SGE, Bing Chat o Perplexity. A diferencia del SEO tradicional, que se centra en el posicionamiento en los resultados de b\u00fasqueda cl\u00e1sicos, el GEO busca que el contenido sea seleccionado y presentado por estos motores generativos en sus respuestas sintetizadas. Para lograrlo, es fundamental crear contenido que sea claro, relevante y confiable, facilitando su comprensi\u00f3n por parte de los modelos de lenguaje y que puedan utilizarla eficazmente en sus respuestas. \u00bfPor qu\u00e9 es importante? Buscadores como Google Chrome llevan a\u00f1os mejorando su algoritmo de b\u00fasqueda para ofrecer resultados de calidad. Google BERT, por ejemplo, fue un cambio considerable, ya que es un modelo basado en LLM cuyo entrenamiento permiti\u00f3 entender mejor el contexto de las frases y no solo palabras sueltas. Esto gener\u00f3 que una p\u00e1gina ya no se posicione \u00fanicamente por una keyword, sino por un conjunto de sin\u00f3nimos, long tails y relaciones.&nbsp; Esto cambia completamente el enfoque: no basta con posicionar una URL, hay que crear textos que los motores basados en IA puedan entender y utilizar para mostrar contenido que apunte a nuestro sitio web.&nbsp; Puntos clave del GEO 1. Intenci\u00f3n de b\u00fasqueda centrada en preguntas Como habr\u00e1s podido comprobar con ChatGPT u otras herramientas de IA, funcionan mejor cuando estas se centran en responder a preguntas; esto hace que sea muy importante que el contenido tenga una intenci\u00f3n conversacional.&nbsp; 2. Lenguaje natural y sem\u00e1ntico Como hemos comentado antes, los motores de b\u00fasqueda pueden comprender todo el contexto y no solo una palabra clave concreta. Esto hace que puedan hacer relaciones sem\u00e1nticas del contenido y por lo tanto, mostrar resultados asociados de una manera m\u00e1s encapsulada. 3. No olvides que es un robot: uso de estructura y jerarqu\u00eda Los datos estructurados cobran tambi\u00e9n una gran importancia y, si facilitamos la lectura del contenido desde el punto de vista estructural, esto va a mejorar considerablemente el entendimiento del sitio web.&nbsp; 4. Autoridad y calidad del contenido La autoridad que tenga el dominio va a influir tambi\u00e9n en la probabilidad de que se analice el contenido y se muestre en la SERP. Es un factor que siempre ha tenido relevancia, pero actualmente hemos podido apreciar un mayor movimiento de sesiones provenientes de IA cuando la web posee una mayor relevancia para cierto tipo de contenido.&nbsp; \u00bfQu\u00e9 es el AEO y c\u00f3mo se relaciona con GEO? Son conceptos diferentes, pero que se relacionan entre s\u00ed: el Answer Engine Optimization o AEO hace referencia a la optimizaci\u00f3n del contenido de motores cuyo objetivo es generar respuestas r\u00e1pidas y concisas.&nbsp; Esto lo vemos, por ejemplo, en b\u00fasquedas por voz,fragmentos de preguntas relacionadas o \u201cpeople also ask\u201d, asistentes de voz, etc.&nbsp; Si bien esto \u00faltimo anteriormente ya exist\u00eda sin los nuevos modelos de IA, en la actualidad la SERP de Google ha cambiado y la forma en la cual los asistentes de voz buscan informaci\u00f3n tambi\u00e9n.&nbsp; La diferencia clave est\u00e1 en la definici\u00f3n: el AEO se centra en dar respuestas inmediatas y concisas, mientras que el GEO intenta aportar mayor informaci\u00f3n y contexto a la consulta.\u00a0 En esta tabla vamos a ver la diferencia, pero es importante tener en cuenta que no se trata de una sustituci\u00f3n del posicionamiento org\u00e1nico; simplemente son enfoques novedosos que se comenzar\u00e1n a trabajar en el SEO \u00abde toda la vida\u00bb . \u00bfEl SEO ha muerto? NO, el SEO sigue siendo el \u00fanico concepto correcto. El GEO y AEO son t\u00e9rminos novedosos, s\u00ed, pero que no dejan de ser estrategias que van unidas al SEO tradicional. En ese sentido, el SEO no ha muerto, simplemente es m\u00e1s completo que nunca. Es importante tener en cuenta que los motores basados en IA utilizan los mismos criterios que el SEO t\u00e9cnico para poder entender correctamente la web, como datos estructurados, sem\u00e1ntica web, HTML y estructura, etc. En ese sentido, aunque pueda parecer que el SEO ya no se usa, es todo lo contrario. El GEO puede afectar las m\u00e9tricas de SEO Estamos hablando de una nueva forma de mostrar algunos resultados en la SERP. Antes hac\u00edamos una consulta y lo normal era dar clic a alguno de los primeros resultados, pero ahora, es bastante probable que nuestra duda se resuelva en una frase que ni siquiera nos haga entrar en la p\u00e1gina de la cual la ha extra\u00eddo. Esto posiblemente generar\u00e1 p\u00e9rdidas en clics e impresiones a ciertas palabras clave informacionales, ya que (por el momento), estos resultados aparecen cuando la consulta puede ser entendida con un \u201cc\u00f3mo, qu\u00e9, cu\u00e1ndo, d\u00f3nde, por qu\u00e9\u201d. Pero no hay por qu\u00e9 alarmarse. La SERP sufre cambios constantes que provocan y forman parte de nuestro ADN como expertos en posicionamiento web.&nbsp; Los buscadores son entornos cambiantes y debemos tener la capacidad de adaptarnos. No obstante, s\u00ed es fundamental que se lleve un control del tr\u00e1fico y m\u00e9tricas asociadas a este nuevo paradigma digital. Por esta raz\u00f3n, te contamos algunos tips con los que podr\u00e1s prepararte para este nuevo paradigma: Consejos para monitorizar el tr\u00e1fico de IA e impacto en tu web. Google Search Console y GA4 son las herramientas b\u00e1sicas para poder monitorizar esto, aunque existen otras herramientas de pago de gran utilidad.&nbsp; Consejo 1: crea informes de exploraci\u00f3n. En GA4 puedes crear informes personalizados para analizar de manera m\u00e1s profunda algunos datos de tus sesiones.&nbsp; Para ello, simplemente selecciona como dimensi\u00f3n la URL referente de la p\u00e1gina, como m\u00e9trica usa las sesiones y, si quieres, puedes a\u00f1adir la ruta, que es de gran utilidad para detectar las URLs que est\u00e1n visitando.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/geo-aeo-future-of-seo-as-it-affects-us\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-21T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-08T07:08:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-20.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"GEO AEO and the future of SEO: how it affects us - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/geo-aeo-future-of-seo-as-it-affects-us\/","og_locale":"en_US","og_type":"article","og_title":"GEO AEO y el futuro del SEO: c\u00f3mo nos afecta - Geotelecom","og_description":"En Geotelecom somos expertos en posicionamiento SEO y hoy queremos hablar de un tema que tiene tiempo circulando por diversos canales. No te vamos a aburrir con una introducci\u00f3n largu\u00edsima como \u201cen el mundo digital actual es cada vez m\u00e1s necesario trabajar con IA y por eso en este post\u2026\u201d As\u00ed que vamos al grano: \u00bfQu\u00e9 es el GEO? (Generative Engine Optimization) El GEO se refiere al proceso de optimizar el contenido para que sea m\u00e1s visible en los resultados generados por motores de b\u00fasqueda basados en IA como ChatGPT, Google SGE, Bing Chat o Perplexity. A diferencia del SEO tradicional, que se centra en el posicionamiento en los resultados de b\u00fasqueda cl\u00e1sicos, el GEO busca que el contenido sea seleccionado y presentado por estos motores generativos en sus respuestas sintetizadas. Para lograrlo, es fundamental crear contenido que sea claro, relevante y confiable, facilitando su comprensi\u00f3n por parte de los modelos de lenguaje y que puedan utilizarla eficazmente en sus respuestas. \u00bfPor qu\u00e9 es importante? Buscadores como Google Chrome llevan a\u00f1os mejorando su algoritmo de b\u00fasqueda para ofrecer resultados de calidad. Google BERT, por ejemplo, fue un cambio considerable, ya que es un modelo basado en LLM cuyo entrenamiento permiti\u00f3 entender mejor el contexto de las frases y no solo palabras sueltas. Esto gener\u00f3 que una p\u00e1gina ya no se posicione \u00fanicamente por una keyword, sino por un conjunto de sin\u00f3nimos, long tails y relaciones.&nbsp; Esto cambia completamente el enfoque: no basta con posicionar una URL, hay que crear textos que los motores basados en IA puedan entender y utilizar para mostrar contenido que apunte a nuestro sitio web.&nbsp; Puntos clave del GEO 1. Intenci\u00f3n de b\u00fasqueda centrada en preguntas Como habr\u00e1s podido comprobar con ChatGPT u otras herramientas de IA, funcionan mejor cuando estas se centran en responder a preguntas; esto hace que sea muy importante que el contenido tenga una intenci\u00f3n conversacional.&nbsp; 2. Lenguaje natural y sem\u00e1ntico Como hemos comentado antes, los motores de b\u00fasqueda pueden comprender todo el contexto y no solo una palabra clave concreta. Esto hace que puedan hacer relaciones sem\u00e1nticas del contenido y por lo tanto, mostrar resultados asociados de una manera m\u00e1s encapsulada. 3. No olvides que es un robot: uso de estructura y jerarqu\u00eda Los datos estructurados cobran tambi\u00e9n una gran importancia y, si facilitamos la lectura del contenido desde el punto de vista estructural, esto va a mejorar considerablemente el entendimiento del sitio web.&nbsp; 4. Autoridad y calidad del contenido La autoridad que tenga el dominio va a influir tambi\u00e9n en la probabilidad de que se analice el contenido y se muestre en la SERP. Es un factor que siempre ha tenido relevancia, pero actualmente hemos podido apreciar un mayor movimiento de sesiones provenientes de IA cuando la web posee una mayor relevancia para cierto tipo de contenido.&nbsp; \u00bfQu\u00e9 es el AEO y c\u00f3mo se relaciona con GEO? Son conceptos diferentes, pero que se relacionan entre s\u00ed: el Answer Engine Optimization o AEO hace referencia a la optimizaci\u00f3n del contenido de motores cuyo objetivo es generar respuestas r\u00e1pidas y concisas.&nbsp; Esto lo vemos, por ejemplo, en b\u00fasquedas por voz,fragmentos de preguntas relacionadas o \u201cpeople also ask\u201d, asistentes de voz, etc.&nbsp; Si bien esto \u00faltimo anteriormente ya exist\u00eda sin los nuevos modelos de IA, en la actualidad la SERP de Google ha cambiado y la forma en la cual los asistentes de voz buscan informaci\u00f3n tambi\u00e9n.&nbsp; La diferencia clave est\u00e1 en la definici\u00f3n: el AEO se centra en dar respuestas inmediatas y concisas, mientras que el GEO intenta aportar mayor informaci\u00f3n y contexto a la consulta.\u00a0 En esta tabla vamos a ver la diferencia, pero es importante tener en cuenta que no se trata de una sustituci\u00f3n del posicionamiento org\u00e1nico; simplemente son enfoques novedosos que se comenzar\u00e1n a trabajar en el SEO \u00abde toda la vida\u00bb . \u00bfEl SEO ha muerto? NO, el SEO sigue siendo el \u00fanico concepto correcto. El GEO y AEO son t\u00e9rminos novedosos, s\u00ed, pero que no dejan de ser estrategias que van unidas al SEO tradicional. En ese sentido, el SEO no ha muerto, simplemente es m\u00e1s completo que nunca. Es importante tener en cuenta que los motores basados en IA utilizan los mismos criterios que el SEO t\u00e9cnico para poder entender correctamente la web, como datos estructurados, sem\u00e1ntica web, HTML y estructura, etc. En ese sentido, aunque pueda parecer que el SEO ya no se usa, es todo lo contrario. El GEO puede afectar las m\u00e9tricas de SEO Estamos hablando de una nueva forma de mostrar algunos resultados en la SERP. Antes hac\u00edamos una consulta y lo normal era dar clic a alguno de los primeros resultados, pero ahora, es bastante probable que nuestra duda se resuelva en una frase que ni siquiera nos haga entrar en la p\u00e1gina de la cual la ha extra\u00eddo. Esto posiblemente generar\u00e1 p\u00e9rdidas en clics e impresiones a ciertas palabras clave informacionales, ya que (por el momento), estos resultados aparecen cuando la consulta puede ser entendida con un \u201cc\u00f3mo, qu\u00e9, cu\u00e1ndo, d\u00f3nde, por qu\u00e9\u201d. Pero no hay por qu\u00e9 alarmarse. La SERP sufre cambios constantes que provocan y forman parte de nuestro ADN como expertos en posicionamiento web.&nbsp; Los buscadores son entornos cambiantes y debemos tener la capacidad de adaptarnos. No obstante, s\u00ed es fundamental que se lleve un control del tr\u00e1fico y m\u00e9tricas asociadas a este nuevo paradigma digital. Por esta raz\u00f3n, te contamos algunos tips con los que podr\u00e1s prepararte para este nuevo paradigma: Consejos para monitorizar el tr\u00e1fico de IA e impacto en tu web. Google Search Console y GA4 son las herramientas b\u00e1sicas para poder monitorizar esto, aunque existen otras herramientas de pago de gran utilidad.&nbsp; Consejo 1: crea informes de exploraci\u00f3n. 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