{"id":5125,"date":"2025-02-27T12:03:22","date_gmt":"2025-02-27T12:03:22","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/novedades-en-tiktok\/"},"modified":"2026-03-30T12:23:33","modified_gmt":"2026-03-30T12:23:33","slug":"whats-new-in-tiktok","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/novedades-en-tiktok\/","title":{"rendered":"What's new in TikTok in 2025"},"content":{"rendered":"<p class=\"wp-block-paragraph\">TikTok never ceases to amaze us not only for the originality and variety of its videos, but also for its continuous innovations in formats and tools.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2025 is off to a strong start for the Chinese social network. If<strong> aims to become the social network that sets the tone<\/strong>, is undoubtedly succeeding. From Geotelecom we summarize some of its novelties:<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/novedades-en-tiktok\/#Ultimas_noticias_de_TikTok\" >Latest news from TikTok<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/novedades-en-tiktok\/#TikTok_Shop\" >TikTok Shop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/novedades-en-tiktok\/#Campanas_Smart\" >Smart+ Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/novedades-en-tiktok\/#Anuncios_especificos_para_la_venta_de_automoviles\" >Specific advertisements for the sale of automobiles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/novedades-en-tiktok\/#Complementos_dinamicos_en_los_anuncios_de_Video_Shopping_Ads\" >Dynamic add-ons for Video Shopping Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/novedades-en-tiktok\/#Nueva_interfaz_en_TikTok_Ads_con_un_cambio_muy_notable\" >New interface in TikTok Ads with a very noticeable change<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/novedades-en-tiktok\/#Crear_enlaces_de_producto_desde_organico\" >Create product links from organic<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ultimas_noticias_de_TikTok\"><\/span>Latest news from TikTok<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TikTok_Shop\"><\/span>TikTok Shop<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TikTok's online store is now a reality<\/strong>. Right now you can buy products through the platform as if it were a marketplace because, yes, it is. At first you needed an invitation to register but nowadays it is no longer necessary.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can <a href=\"https:\/\/seller-es-accounts.tiktok.com\/account\/register\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">register<\/a> and start setting up your store by following these steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A TikTok Business account is required.<\/strong>. If you have a personal account, change it to a business account.<\/li>\n\n\n\n<li><strong>You will have to provide documentation about your company<\/strong> that accredits the existence of the company, as well as its ownership. We know first hand that utility bills are being requested to prove business ownership. It may sound a little crazy but it is.<\/li>\n\n\n\n<li><strong>Link a bank account <\/strong>in order to receive payments and process returns.<\/li>\n\n\n\n<li><strong>Configure shipments.<\/strong><\/li>\n\n\n\n<li><strong>Upload products to the store<\/strong>This task is also proving to be somewhat complicated. From TikTok Shop. they want to make sure they comply with European regulations and are rejecting many products that do not have all the necessary information (high quality images of the product, ingredients, expiration dates, benefits, uses of the product, stock, etc).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have set up your store in TikTok Shop, it will be essential that you accompany it with a good content strategy using videos and live.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campanas_Smart\"><\/span>Smart+ Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">They arrived last year under the name Conversion Web All In One (WAIO) and have now been renamed Smart+.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These campaigns started to be available for conversion targeting, but now they are also available for traffic targeting, application promotion and lead generation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"774\" height=\"428\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/smart-trafico.png\" alt=\"smart traffic Tik Tok\" class=\"wp-image-5118\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/smart-trafico.png 774w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/smart-trafico-300x166.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/smart-trafico-768x425.png 768w\" sizes=\"(max-width: 774px) 100vw, 774px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Anuncios_especificos_para_la_venta_de_automoviles\"><\/span>Specific advertisements for the sale of automobiles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok has taken a big step into 2025 with its car sales-specific ads, a new tool that will <strong>enables dealers and manufacturers to more effectively connect with potential buyers<\/strong>. Thanks to artificial intelligence and advanced targeting, these ads are shown to users with purchase intent, offering interactive experiences such as dynamic catalogs and virtual test drives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This update reinforces the platform's potential for specific industries and <strong>opens up new opportunities for brands<\/strong>. In fact, many companies have already begun to <a href=\"https:\/\/www.geotelecom.es\/en\/tiktok-shop\/\">make announcements on TikTok<\/a> to leverage their reach and connect with audiences in a more innovative way.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"779\" height=\"432\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/automoviles-tiktok-min.png\" alt=\"tiktok automobiles \" class=\"wp-image-5119\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/automoviles-tiktok-min.png 779w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/automoviles-tiktok-min-300x166.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/automoviles-tiktok-min-768x426.png 768w\" sizes=\"(max-width: 779px) 100vw, 779px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Complementos_dinamicos_en_los_anuncios_de_Video_Shopping_Ads\"><\/span>Dynamic add-ons for Video Shopping Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In this way the user will visualize the products with the dynamic complement that has the best chance of optimizing the advertising performance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"818\" height=\"473\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/complementos-dinamicos.png\" alt=\"dynamic complements\" class=\"wp-image-5120\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/complementos-dinamicos.png 818w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/complementos-dinamicos-300x173.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/complementos-dinamicos-768x444.png 768w\" sizes=\"(max-width: 818px) 100vw, 818px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Automatically add URL parameters: you can select at the ad level the option to automatically add URL parameters and, by default, TikTok will set some parameters.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"453\" height=\"364\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/url-tiktok-min.png\" alt=\"url tiktok \" class=\"wp-image-5121\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/url-tiktok-min.png 453w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/url-tiktok-min-300x241.png 300w\" sizes=\"(max-width: 453px) 100vw, 453px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nueva_interfaz_en_TikTok_Ads_con_un_cambio_muy_notable\"><\/span>New interface in TikTok Ads with a very noticeable change<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The comparison between periods finally yields percentage data on the difference.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"585\" height=\"472\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/periodo-tiktok.png\" alt=\"tiktok period\" class=\"wp-image-5122\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/periodo-tiktok.png 585w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/periodo-tiktok-300x242.png 300w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Crear_enlaces_de_producto_desde_organico\"><\/span>Create product links from organic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Until recently, in order to put in place an organic anchor, i.e. the <strong>link to the website in organic posts<\/strong> that do not carry paid had to be done from campaigns. Now, it can be done from the TikTok app itself without having to spend any investment. We go to the business center and from there to create a product link.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although, it is true that, as requirements to be able to use it in your organic videos, it is necessary that you have installed the shopping event on your website through the TikTok pixel and that you have created an Ads Manager on the platform.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"948\" height=\"870\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/crear-enlace-producto-tiktok.png\" alt=\"create tiktok product link\" class=\"wp-image-5123\" style=\"width:514px;height:auto\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/crear-enlace-producto-tiktok.png 948w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/crear-enlace-producto-tiktok-300x275.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/crear-enlace-producto-tiktok-768x705.png 768w\" sizes=\"(max-width: 948px) 100vw, 948px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Did you like this post? On our blog, we keep you up to date with the latest <strong>latest trends in TikTok<\/strong> and all the news from the digital world. In addition, in our <a href=\"https:\/\/www.geotelecom.es\/en\/\">digital marketing agency<\/a>, we help you to find out if <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/tik-tok-ads-ideal-for-your-business\/\">TikTok is the ideal platform for your business<\/a> Don't get left behind and grow your brand with the best digital strategies!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>TikTok continues to innovate in 2025 with new trend-setting tools and formats. Discover the latest news from the social network that continues to revolutionize the way we create and share content.<\/p>","protected":false},"author":42,"featured_media":6316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-5125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novedades en TikTok en 2025 - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/whats-new-in-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novedades en TikTok en 2025 - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"TikTok sigue innovando en 2025 con nuevas herramientas y formatos que marcan tendencia. Descubre las \u00faltimas novedades de la red social que sigue revolucionando la forma en que creamos y compartimos contenido.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/whats-new-in-tiktok\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-27T12:03:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T12:23:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-17.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What's new in TikTok in 2025 - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/whats-new-in-tiktok\/","og_locale":"en_US","og_type":"article","og_title":"Novedades en TikTok en 2025 - Geotelecom","og_description":"TikTok sigue innovando en 2025 con nuevas herramientas y formatos que marcan tendencia. 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