{"id":5146,"date":"2025-01-16T15:50:42","date_gmt":"2025-01-16T15:50:42","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/herramientas-ia-gestion-campanas-google-ads\/"},"modified":"2026-10-01T10:23:59","modified_gmt":"2026-10-01T08:23:59","slug":"tools-ia-management-tools-google-ads","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/herramientas-ia-gestion-campanas-google-ads\/","title":{"rendered":"AI-powered tools that make it easier to manage Google Ads campaigns"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Artificial intelligence has been part of Google Ads for some time, although its presence is much more evident now. We see it in bidding strategies, in the interpretation of searches, in ad creation, in audiences, and, of course, in campaigns like Performance Max or in more recent solutions like AI Max.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And it's not something unique to Google Ads. AI is changing a large part of the <a href=\"https:\/\/www.geotelecom.es\/en\/digital-advertising\/?utm_source=chatgpt.com\">digital advertising<\/a>, from how resources are created to how we analyze the results of a campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does this mean we can leave more and more decisions up to Google? Not exactly. <strong>For automation to work, it needs good data and, above all, clear objectives<\/strong>. Before asking the algorithm to optimize a campaign, we need to know which products we want to promote, how much we can invest to generate a sale, and what level of profitability the business needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That's why, when we talk about <strong>AI tools for Google Ads<\/strong>, we're just as interested in what they can do as we are in how we use them.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/herramientas-ia-gestion-campanas-google-ads\/#La_IA_ya_esta_dentro_de_Google_Ads\" >AI is already part of Google Ads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/herramientas-ia-gestion-campanas-google-ads\/#Smart_Bidding_y_pujas_automatizadas\" >Smart Bidding and Automated Bidding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/herramientas-ia-gestion-campanas-google-ads\/#Performance_Max_y_AI_Max\" >Performance Max and AI Max<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/herramientas-ia-gestion-campanas-google-ads\/#Herramientas_de_IA_para_analizar_y_planificar_campanas\" >AI Tools for Analyzing and Planning Campaigns<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/herramientas-ia-gestion-campanas-google-ads\/#De_las_palabras_clave_a_la_intencion\" >From Keywords to Intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/herramientas-ia-gestion-campanas-google-ads\/#IA_para_trabajar_con_los_datos\" >AI for Working with Data<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/herramientas-ia-gestion-campanas-google-ads\/#Herramientas_de_IA_para_crear_anuncios\" >AI Tools for Creating Ads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/herramientas-ia-gestion-campanas-google-ads\/#Copies_y_mensajes_publicitarios\" >Ad copy and promotional messages<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/herramientas-ia-gestion-campanas-google-ads\/#IA_para_crear_y_optimizar_creatividades\" >AI for Creating and Optimizing Ad Creative<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/herramientas-ia-gestion-campanas-google-ads\/#Google_Ads_y_Product_Studio\" >Google Ads and Product Studio<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/herramientas-ia-gestion-campanas-google-ads\/#La_IA_de_Google_Ads_necesita_buenos_datos\" >Google Ads' AI needs good data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/herramientas-ia-gestion-campanas-google-ads\/#%C2%BFPuede_la_IA_gestionar_Google_Ads_por_si_sola\" >Can AI manage Google Ads on its own?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/herramientas-ia-gestion-campanas-google-ads\/#Automatizar_no_es_decidir\" >Automating isn't the same as deciding<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/herramientas-ia-gestion-campanas-google-ads\/#Como_utilizamos_la_IA_en_Google_Ads_en_Geotelecom\" >How We Use AI in Google Ads at Geotelecom<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_IA_ya_esta_dentro_de_Google_Ads\"><\/span>AI is already part of Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many of the AI tools we use most frequently in campaign management are built right into the platform itself. <strong>Google has been automating processes and streamlining tasks for years<\/strong> which used to require a lot more manual adjustments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Smart_Bidding_y_pujas_automatizadas\"><\/span>Smart Bidding and Automated Bidding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Smart Bidding uses conversions and other available signals to <strong>adjust bids in each auction.<\/strong> In practice, this means we no longer have to spend as much time manually adjusting bids.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But someone has to decide what we're asking the algorithm to do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s consider, for example, an e-commerce site with hundreds of SKUs. Not all products have the same profit margin, nor do they sell at the same rate throughout the year, nor is it in the business\u2019s best interest to invest the same amount in all of them. We can generate more sales, yet those sales may not be the ones that matter most to the business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>That's where automation requires a strategy.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Performance_Max_y_AI_Max\"><\/span>Performance Max and AI Max<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Performance Max was one of the major shifts toward a model based on signals and automation. With AI Max, this evolution is now extending to search campaigns as well, where <strong>Google is better able to interpret the intent behind a search query and broaden its scope<\/strong> beyond the keywords we've set up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This has another interesting consequence: <strong>The website is playing an increasingly important role within the campaigns themselves<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The landing page, its content, and the way we describe our products or services provide context for Google's systems. The evolution <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/dsa-ai-max-web-hoods\/?utm_source=chatgpt.com\">from DSA campaigns to AI Max<\/a> This reflects this change quite well. The campaign and the website are becoming increasingly interconnected.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Herramientas_de_IA_para_analizar_y_planificar_campanas\"><\/span>AI Tools for Analyzing and Planning Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With more automation, we might think there are fewer things to analyze. In our day-to-day work, however, the opposite is true. We have more data and signals available, so a significant part of the job is figuring out which ones are relevant and what they\u2019re telling us.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"De_las_palabras_clave_a_la_intencion\"><\/span>From Keywords to Intent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google Keyword Planner<\/strong> It's still useful for researching search queries, estimating search volume, or getting a sense of CPCs. But keywords no longer play as prominent a role as they did a few years ago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On our <a href=\"https:\/\/www.geotelecom.es\/en\/resources\/sem-strategic-report\/?utm_source=chatgpt.com\"><strong>I<\/strong>SEM Strategic Report for E-commerce 2026<\/a> We're talking specifically about this change. Google is evolving toward a model in which, in addition to keywords, other factors are increasingly coming into play <strong>signals, search intent, and context<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We see this clearly with Performance Max and AI Max. It\u2019s no longer just about choosing a list of keywords, but about providing Google with enough information so it can understand <strong>what we're looking for, who we want to reach, and what is valuable to the business<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"IA_para_trabajar_con_los_datos\"><\/span>AI for Working with Data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here, too <strong>tools such as the following have been introduced:<\/strong> <strong>ChatGPT or Gemini<\/strong>. They can help us work with large amounts of data, compare time periods, identify patterns, or spot something that might warrant further analysis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But there's a difference between noticing that something has changed and knowing why.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If conversions drop, for example, the problem could be with the campaigns, but it could also be due to inventory, a price change, seasonality, a competitor\u2019s promotion, or even the website itself. AI can help us pinpoint the problem sooner, but <strong>We need context to understand what's happening<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Herramientas_de_IA_para_crear_anuncios\"><\/span>AI Tools for Creating Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is undoubtedly one of the most obvious applications of AI. Today, we can generate suggestions for headlines, descriptions, or ad variations in a very short amount of time, using both Google's solutions and external tools.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Copies_y_mensajes_publicitarios\"><\/span>Ad copy and promotional messages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads can now <strong>Generate titles and descriptions using the information available in the campaign<\/strong> and on landing pages. We can also use Gemini or ChatGPT to come up with other approaches, test messages, or work on different versions of the same ad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That said, coming up with 15 headlines in a few seconds doesn't mean that all 15 are good.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You have to make sure that the message truly represents the brand, that it addresses what the user is looking for, and\u2014something that is sometimes overlooked\u2014that <strong>What we promise in the ad matches what you'll find later on the landing page<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here, AI saves us time and allows us to explore more options. <strong>Selection, testing, and follow-up analysis remain important.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"IA_para_crear_y_optimizar_creatividades\"><\/span>AI for Creating and Optimizing Ad Creative<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The visual aspect has also changed quite a bit. We can now generate images, modify backgrounds, or adapt resources to different formats without always having to start from scratch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Ads_y_Product_Studio\"><\/span>Google Ads and Product Studio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D<strong>from within Google Ads itself<\/strong> We can generate and edit images or create new versions to use in our campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For e-commerce, <strong>Merchant Center Product Studio<\/strong> It is particularly interesting because it allows you to work directly with the images in the catalog: improve their resolution, modify backgrounds, or create new contexts for the products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We can also turn to <strong>tools such as Canva and other generative AI solutions<\/strong>. But here we apply the same logic as with copies: just because we can produce many images quickly doesn't mean we need to use them all.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A creative concept must continue to accurately represent the product, maintain the brand's identity, and, above all, <strong>make sense within the campaign<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_IA_de_Google_Ads_necesita_buenos_datos\"><\/span>Google Ads' AI needs good data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We may have excellent tools and a highly automated campaign, but <strong>If the data we use isn't reliable, we have a problem.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Smart Bidding and other automated systems learn from conversions and available signals. That's why, as Google Ads becomes more automated, <strong>Accurate measurement becomes even more important<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is also where the <a href=\"https:\/\/www.geotelecom.es\/en\/web-analytics\/\">web analytics<\/a>. We need to know <strong>what happens next<\/strong> beyond the click\u2014which actions are truly valuable and whether we're correctly tracking the conversions that we later use to optimize our campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In e-commerce, this is very clear. Simply reporting that a purchase has taken place is not the same as analyzing its value, cross-referencing the results with other business data, or incorporating <em>first-party data<\/em>. <strong>The better the information the algorithm receives, the better the conditions under which it can learn and optimize.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is one of the points we also address in our SEM Report: automation is shifting part of the workload toward data quality, measurement, and defining the objectives we set for the platforms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFPuede_la_IA_gestionar_Google_Ads_por_si_sola\"><\/span>Can AI manage Google Ads on its own?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It can do more and more. It can adjust bids, interpret signals, discover new search queries, generate resources, analyze data, and perform specific optimizations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But <strong>There are decisions that can't be understood by looking at Google Ads alone.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Automatizar_no_es_decidir\"><\/span>Automating isn't the same as deciding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s imagine that a campaign is achieving the ROAS we\u2019ve set for it. On paper, it\u2019s working. But perhaps we\u2019re mainly selling low-margin products, we have a category with excess inventory that we need to move, or we want to prioritize acquiring new customers even if profitability is somewhat lower for a while.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google can optimize for the goal we set. The question is whether that is really the goal the business needs.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In our 2026 Strategic SEM Report for E-commerce, we specifically identify several areas that are becoming increasingly important in management: <strong>business strategy, investment, measurement and data, analysis, and understanding of AI itself<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That's why automation doesn't make management disappear. What it's doing is shifting where we focus our attention and which tasks truly add value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_utilizamos_la_IA_en_Google_Ads_en_Geotelecom\"><\/span>How We Use AI in Google Ads at Geotelecom<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At Geotelecom, we use artificial intelligence to streamline analyses, allocate resources, identify opportunities, and make better use of the available information. But we don't apply exactly the same approach to every account, because <strong>Each project is based on different data, needs, and objectives<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That balance between automation, data, and judgment is part of our work as <a href=\"https:\/\/www.geotelecom.es\/en\/google-ads-agency\/?utm_source=chatgpt.com\">Google Ads agency<\/a>: Make the most of everything the platform has to offer without losing sight of what the business really needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, we're integrating AI into our own tools. <strong>Pulse<\/strong>, developed by Geotelecom and currently being rolled out gradually to our clients, brings together the key metrics for each business in a single platform and uses AI to help us extract insights that we then incorporate into our strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, that's where we see the most potential. Not in using AI just for the sake of it or in automating as many tasks as possible, but in <strong>have more information, detect what is happening sooner, and make better decisions<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And as Google Ads continues to automate processes, knowing what to ask of that technology\u2014and, above all, <strong>how to interpret what we get back<\/strong>, will become increasingly important.<\/p>","protected":false},"excerpt":{"rendered":"<p>Artificial intelligence has been part of Google Ads for some time, although its presence is now much more evident. We find it in bidding strategies, in the interpretation of searches, in ad creation, in audiences, and, of course, in campaigns like Performance Max or in more recent solutions like AI Max. And it\u2019s not exclusive to Google Ads. AI is transforming much of digital advertising, from how creative assets are created to how we analyze campaign results. Does this mean we can leave more and more decisions up to Google? Not exactly. For automation to work, it needs good data and, above all, clear objectives. Before asking the algorithm to optimize a campaign, we need to know which products we want to promote, how much we can invest to secure a sale, or what return on investment the business requires. That\u2019s why, when we talk about AI tools for Google Ads, we\u2019re just as interested in what they can do as in how we use them. AI Is Already Built Into Google Ads Many of the AI tools we use most often in campaign management are built right into the platform itself. Google has been automating processes for years and streamlining tasks that previously required significantly more manual adjustments. Smart Bidding and automated bids Smart Bidding uses conversions and other available signals to adjust bids in each auction. In practice, this means we no longer have to spend as much time manually adjusting bids. But someone has to decide what we\u2019re asking the algorithm to do. Consider, for example, an e-commerce site with hundreds of SKUs. Not all products have the same margin, nor do they sell equally well throughout the year, nor is it in our best interest to invest the same amount in all of them. We might generate more sales, yet those sales might not be the ones that matter most to the business. That\u2019s where automation requires strategy. Performance Max and AI Max Performance Max was one of the major shifts toward a model based on signals and automation. With AI Max, this evolution also extends to search campaigns, where Google has a greater ability to interpret the intent behind a query and broaden the reach beyond the keywords we\u2019ve set up. This has another interesting consequence: the website is becoming increasingly important within the campaigns themselves. The landing page, its content, and the way we describe our products or services provide context to Google\u2019s systems. The evolution from DSA campaigns to AI Max reflects this shift quite well. Campaigns and websites are becoming increasingly interconnected. AI Tools for Analyzing and Planning Campaigns With more automation, one might think there\u2019s less to analyze. In our day-to-day work, however, the opposite is true. We have more data and signals available, so a significant part of the work involves determining which ones are relevant and what they\u2019re telling us. From Keywords to Intent Google Keyword Planner remains useful for researching searches, estimating volumes, or getting a reference for CPCs. But keywords no longer play the same central role they did a few years ago. In our 2026 Strategic SEM Report for E-commerce, we discuss this very shift. Google is evolving toward a model in which, in addition to keywords, signals, search intent, and context are playing an increasingly important role. We see this clearly with Performance Max and AI Max. It\u2019s no longer just about choosing a list of keywords, but about providing Google with enough information so it can understand what we\u2019re searching for, who we want to reach, and what\u2019s valuable to the business. AI for Working with Data Tools like ChatGPT and Gemini have also entered the picture here. They can help us work with large amounts of information, compare time periods, identify patterns, or detect something that might warrant deeper analysis. But there\u2019s a difference between detecting that something has changed and knowing why. If conversions drop, for example, the problem could lie with the campaigns, but it could also be due to inventory levels, a price change, seasonality, a competitor\u2019s promotion, or even the website itself. AI can help us pinpoint the problem sooner, but we need context to interpret what\u2019s happening. AI Tools for Creating Ads This is surely one of the most obvious applications of AI. Today, we can generate suggestions for headlines, descriptions, or ad variations in a very short time, using both Google\u2019s solutions and external tools. Ad copy and messaging Google Ads can now generate headlines and descriptions using the information available in the campaign and on the landing pages. We can also rely on Gemini or ChatGPT to explore different approaches, test messages, or work on various versions of the same ad. However, generating 15 headlines in a few seconds doesn\u2019t mean all 15 are good. We need to verify that the message truly represents the brand, that it addresses what the user is looking for, and\u2014something that\u2019s sometimes overlooked\u2014that what we promise in the ad matches what the user will find on the landing page. Here, AI saves us time and allows us to explore more alternatives. Selection, testing, and subsequent analysis remain important. AI for Creating and Optimizing Creative Assets The visual aspect has also changed significantly. We can now generate images, modify backgrounds, or adapt assets to different formats without always having to start from scratch. Google Ads and Product Studio Right within the Google Ads interface, we can generate and edit images or create new variations to use in campaigns. For e-commerce, Merchant Center\u2019s Product Studio is particularly useful because it lets us work directly with images from the catalog: improving their resolution, modifying backgrounds, or creating new contexts for products. We can also use<\/p>","protected":false},"author":42,"featured_media":6323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[28,29],"class_list":["post-5146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","tag-google-ads","tag-ia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Herramientas impulsadas en IA que facilitan la gesti\u00f3n de campa\u00f1as en Google Ads - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/tools-ia-management-tools-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Herramientas impulsadas en IA que facilitan la gesti\u00f3n de campa\u00f1as en Google Ads - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"La inteligencia artificial lleva tiempo formando parte de Google Ads, aunque ahora su presencia sea mucho m\u00e1s evidente. La encontramos en las estrategias de puja, en la interpretaci\u00f3n de las b\u00fasquedas, en la creaci\u00f3n de anuncios, en las audiencias y, por supuesto, en campa\u00f1as como Performance Max o en soluciones m\u00e1s recientes como AI Max. Y no es algo exclusivo de Google Ads. La IA est\u00e1 cambiando buena parte de la publicidad digital, desde c\u00f3mo se crean los recursos hasta la forma en la que analizamos los resultados de una campa\u00f1a. \u00bfSignifica esto que podemos dejar cada vez m\u00e1s decisiones en manos de Google? No exactamente. Para que la automatizaci\u00f3n funcione necesita buenos datos y, sobre todo, unos objetivos claros. Antes de pedirle al algoritmo que optimice una campa\u00f1a tenemos que saber qu\u00e9 productos nos interesa potenciar, cu\u00e1nto podemos invertir para captar una venta o qu\u00e9 rentabilidad necesita el negocio. Por eso, cuando hablamos de herramientas de IA para Google Ads, nos interesa tanto lo que pueden hacer como la forma en la que las utilizamos. La IA ya est\u00e1 dentro de Google Ads Muchas de las herramientas de IA que m\u00e1s utilizamos en la gesti\u00f3n de campa\u00f1as est\u00e1n dentro de la propia plataforma. Google lleva a\u00f1os automatizando procesos y reduciendo tareas que antes requer\u00edan bastantes m\u00e1s ajustes manuales. Smart Bidding y pujas automatizadas Smart Bidding utiliza las conversiones y otras se\u00f1ales disponibles para ajustar las pujas en cada subasta. En la pr\u00e1ctica, esto hace que ya no tengamos que dedicar tanto tiempo a modificar pujas manualmente. Pero alguien tiene que decidir qu\u00e9 le estamos pidiendo al algoritmo. Pensemos, por ejemplo, en un ecommerce con cientos de referencias. No todos los productos tienen el mismo margen, ni se venden igual durante todo el a\u00f1o, ni interesa invertir lo mismo en todos ellos. Podemos conseguir m\u00e1s ventas y que, aun as\u00ed, esas ventas no sean las que m\u00e1s interesan al negocio. Ah\u00ed es donde la automatizaci\u00f3n necesita estrategia. Performance Max y AI Max Performance Max fue uno de los grandes cambios hacia un modelo basado en se\u00f1ales y automatizaci\u00f3n. Con AI Max esta evoluci\u00f3n llega tambi\u00e9n a las campa\u00f1as de b\u00fasqueda, donde Google tiene m\u00e1s capacidad para interpretar la intenci\u00f3n de una consulta y ampliar el alcance m\u00e1s all\u00e1 de las palabras clave que hemos configurado. Esto tiene otra consecuencia interesante: la web importa cada vez m\u00e1s dentro de las propias campa\u00f1as. La landing, sus contenidos y la forma en la que explicamos nuestros productos o servicios dan contexto a los sistemas de Google. La evoluci\u00f3n de las campa\u00f1as DSA a AI Max refleja bastante bien este cambio. Campa\u00f1a y web est\u00e1n cada vez m\u00e1s conectadas. Herramientas de IA para analizar y planificar campa\u00f1as Con m\u00e1s automatizaci\u00f3n podr\u00edamos pensar que hay menos cosas que analizar. En nuestro d\u00eda a d\u00eda ocurre m\u00e1s bien lo contrario. Tenemos m\u00e1s datos y se\u00f1ales disponibles, as\u00ed que una parte importante del trabajo est\u00e1 en saber cu\u00e1les son relevantes y qu\u00e9 nos est\u00e1n diciendo. De las palabras clave a la intenci\u00f3n Google Keyword Planner sigue siendo \u00fatil para investigar b\u00fasquedas, estimar vol\u00famenes o tener una referencia de los CPC. Pero las palabras clave ya no tienen el mismo protagonismo que hace unos a\u00f1os. En nuestro Informe Estrat\u00e9gico SEM para Ecommerce 2026 hablamos precisamente de este cambio. Google est\u00e1 evolucionando hacia un modelo en el que, adem\u00e1s de las keywords, entran en juego cada vez m\u00e1s las se\u00f1ales, la intenci\u00f3n de b\u00fasqueda y el contexto. Lo vemos claramente con Performance Max y AI Max. Ya no se trata solo de elegir un listado de palabras clave, sino de proporcionar a Google suficiente informaci\u00f3n para que pueda entender qu\u00e9 buscamos, a qui\u00e9n queremos llegar y qu\u00e9 tiene valor para el negocio. IA para trabajar con los datos Aqu\u00ed tambi\u00e9n han entrado herramientas como ChatGPT o Gemini. Nos pueden ayudar a trabajar con grandes cantidades de informaci\u00f3n, comparar periodos, localizar patrones o detectar algo que quiz\u00e1 merece un an\u00e1lisis m\u00e1s profundo. Pero hay una diferencia entre detectar que algo ha cambiado y saber por qu\u00e9. Si bajan las conversiones, por ejemplo, el problema puede estar en las campa\u00f1as, pero tambi\u00e9n en el stock, en un cambio de precio, en la estacionalidad, en una promoci\u00f3n de la competencia o incluso en la propia web. La IA nos puede ayudar a llegar antes al problema, pero necesitamos contexto para interpretar qu\u00e9 est\u00e1 pasando. Herramientas de IA para crear anuncios Esta es seguramente una de las aplicaciones m\u00e1s evidentes de la IA. Hoy podemos generar propuestas de t\u00edtulos, descripciones o variaciones de anuncios en muy poco tiempo, tanto desde las soluciones de Google como con herramientas externas. Copies y mensajes publicitarios Google Ads ya puede generar t\u00edtulos y descripciones utilizando la informaci\u00f3n disponible en la campa\u00f1a y en las p\u00e1ginas de destino. Tambi\u00e9n podemos apoyarnos en Gemini o ChatGPT para plantear otros enfoques, probar mensajes o trabajar distintas versiones de un mismo anuncio. Ahora bien, generar 15 t\u00edtulos en unos segundos no significa que los 15 sean buenos. Hay que comprobar que el mensaje representa realmente a la marca, que responde a lo que est\u00e1 buscando el usuario y, algo que a veces se pasa por alto, que lo que prometemos en el anuncio coincide con lo que va a encontrar despu\u00e9s en la landing. Aqu\u00ed la IA nos ahorra tiempo y nos permite trabajar m\u00e1s alternativas. La selecci\u00f3n, las pruebas y el an\u00e1lisis posterior siguen siendo importantes. IA para crear y optimizar creatividades La parte visual tambi\u00e9n ha cambiado bastante. Ya podemos generar im\u00e1genes, modificar fondos o adaptar recursos a distintos formatos sin tener que empezar siempre desde cero. Google Ads y Product Studio Desde el propio entorno de Google Ads podemos generar y editar im\u00e1genes o crear nuevas variantes para utilizar en las campa\u00f1as. Para ecommerce, Product Studio de Merchant Center resulta especialmente interesante porque permite trabajar directamente con las im\u00e1genes del cat\u00e1logo: mejorar su resoluci\u00f3n, modificar fondos o generar nuevos contextos para los productos. Tambi\u00e9n podemos recurrir a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/tools-ia-management-tools-google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-16T15:50:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-01T08:23:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-24.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AI-powered tools that make it easier to manage Google Ads campaigns - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/tools-ia-management-tools-google-ads\/","og_locale":"en_US","og_type":"article","og_title":"Herramientas impulsadas en IA que facilitan la gesti\u00f3n de campa\u00f1as en Google Ads - Geotelecom","og_description":"La inteligencia artificial lleva tiempo formando parte de Google Ads, aunque ahora su presencia sea mucho m\u00e1s evidente. La encontramos en las estrategias de puja, en la interpretaci\u00f3n de las b\u00fasquedas, en la creaci\u00f3n de anuncios, en las audiencias y, por supuesto, en campa\u00f1as como Performance Max o en soluciones m\u00e1s recientes como AI Max. Y no es algo exclusivo de Google Ads. La IA est\u00e1 cambiando buena parte de la publicidad digital, desde c\u00f3mo se crean los recursos hasta la forma en la que analizamos los resultados de una campa\u00f1a. \u00bfSignifica esto que podemos dejar cada vez m\u00e1s decisiones en manos de Google? No exactamente. Para que la automatizaci\u00f3n funcione necesita buenos datos y, sobre todo, unos objetivos claros. Antes de pedirle al algoritmo que optimice una campa\u00f1a tenemos que saber qu\u00e9 productos nos interesa potenciar, cu\u00e1nto podemos invertir para captar una venta o qu\u00e9 rentabilidad necesita el negocio. Por eso, cuando hablamos de herramientas de IA para Google Ads, nos interesa tanto lo que pueden hacer como la forma en la que las utilizamos. La IA ya est\u00e1 dentro de Google Ads Muchas de las herramientas de IA que m\u00e1s utilizamos en la gesti\u00f3n de campa\u00f1as est\u00e1n dentro de la propia plataforma. Google lleva a\u00f1os automatizando procesos y reduciendo tareas que antes requer\u00edan bastantes m\u00e1s ajustes manuales. Smart Bidding y pujas automatizadas Smart Bidding utiliza las conversiones y otras se\u00f1ales disponibles para ajustar las pujas en cada subasta. En la pr\u00e1ctica, esto hace que ya no tengamos que dedicar tanto tiempo a modificar pujas manualmente. Pero alguien tiene que decidir qu\u00e9 le estamos pidiendo al algoritmo. Pensemos, por ejemplo, en un ecommerce con cientos de referencias. No todos los productos tienen el mismo margen, ni se venden igual durante todo el a\u00f1o, ni interesa invertir lo mismo en todos ellos. Podemos conseguir m\u00e1s ventas y que, aun as\u00ed, esas ventas no sean las que m\u00e1s interesan al negocio. Ah\u00ed es donde la automatizaci\u00f3n necesita estrategia. Performance Max y AI Max Performance Max fue uno de los grandes cambios hacia un modelo basado en se\u00f1ales y automatizaci\u00f3n. Con AI Max esta evoluci\u00f3n llega tambi\u00e9n a las campa\u00f1as de b\u00fasqueda, donde Google tiene m\u00e1s capacidad para interpretar la intenci\u00f3n de una consulta y ampliar el alcance m\u00e1s all\u00e1 de las palabras clave que hemos configurado. Esto tiene otra consecuencia interesante: la web importa cada vez m\u00e1s dentro de las propias campa\u00f1as. La landing, sus contenidos y la forma en la que explicamos nuestros productos o servicios dan contexto a los sistemas de Google. La evoluci\u00f3n de las campa\u00f1as DSA a AI Max refleja bastante bien este cambio. Campa\u00f1a y web est\u00e1n cada vez m\u00e1s conectadas. Herramientas de IA para analizar y planificar campa\u00f1as Con m\u00e1s automatizaci\u00f3n podr\u00edamos pensar que hay menos cosas que analizar. En nuestro d\u00eda a d\u00eda ocurre m\u00e1s bien lo contrario. Tenemos m\u00e1s datos y se\u00f1ales disponibles, as\u00ed que una parte importante del trabajo est\u00e1 en saber cu\u00e1les son relevantes y qu\u00e9 nos est\u00e1n diciendo. De las palabras clave a la intenci\u00f3n Google Keyword Planner sigue siendo \u00fatil para investigar b\u00fasquedas, estimar vol\u00famenes o tener una referencia de los CPC. Pero las palabras clave ya no tienen el mismo protagonismo que hace unos a\u00f1os. En nuestro Informe Estrat\u00e9gico SEM para Ecommerce 2026 hablamos precisamente de este cambio. Google est\u00e1 evolucionando hacia un modelo en el que, adem\u00e1s de las keywords, entran en juego cada vez m\u00e1s las se\u00f1ales, la intenci\u00f3n de b\u00fasqueda y el contexto. Lo vemos claramente con Performance Max y AI Max. Ya no se trata solo de elegir un listado de palabras clave, sino de proporcionar a Google suficiente informaci\u00f3n para que pueda entender qu\u00e9 buscamos, a qui\u00e9n queremos llegar y qu\u00e9 tiene valor para el negocio. IA para trabajar con los datos Aqu\u00ed tambi\u00e9n han entrado herramientas como ChatGPT o Gemini. Nos pueden ayudar a trabajar con grandes cantidades de informaci\u00f3n, comparar periodos, localizar patrones o detectar algo que quiz\u00e1 merece un an\u00e1lisis m\u00e1s profundo. Pero hay una diferencia entre detectar que algo ha cambiado y saber por qu\u00e9. Si bajan las conversiones, por ejemplo, el problema puede estar en las campa\u00f1as, pero tambi\u00e9n en el stock, en un cambio de precio, en la estacionalidad, en una promoci\u00f3n de la competencia o incluso en la propia web. La IA nos puede ayudar a llegar antes al problema, pero necesitamos contexto para interpretar qu\u00e9 est\u00e1 pasando. Herramientas de IA para crear anuncios Esta es seguramente una de las aplicaciones m\u00e1s evidentes de la IA. Hoy podemos generar propuestas de t\u00edtulos, descripciones o variaciones de anuncios en muy poco tiempo, tanto desde las soluciones de Google como con herramientas externas. Copies y mensajes publicitarios Google Ads ya puede generar t\u00edtulos y descripciones utilizando la informaci\u00f3n disponible en la campa\u00f1a y en las p\u00e1ginas de destino. Tambi\u00e9n podemos apoyarnos en Gemini o ChatGPT para plantear otros enfoques, probar mensajes o trabajar distintas versiones de un mismo anuncio. Ahora bien, generar 15 t\u00edtulos en unos segundos no significa que los 15 sean buenos. Hay que comprobar que el mensaje representa realmente a la marca, que responde a lo que est\u00e1 buscando el usuario y, algo que a veces se pasa por alto, que lo que prometemos en el anuncio coincide con lo que va a encontrar despu\u00e9s en la landing. Aqu\u00ed la IA nos ahorra tiempo y nos permite trabajar m\u00e1s alternativas. La selecci\u00f3n, las pruebas y el an\u00e1lisis posterior siguen siendo importantes. IA para crear y optimizar creatividades La parte visual tambi\u00e9n ha cambiado bastante. Ya podemos generar im\u00e1genes, modificar fondos o adaptar recursos a distintos formatos sin tener que empezar siempre desde cero. Google Ads y Product Studio Desde el propio entorno de Google Ads podemos generar y editar im\u00e1genes o crear nuevas variantes para utilizar en las campa\u00f1as. Para ecommerce, Product Studio de Merchant Center resulta especialmente interesante porque permite trabajar directamente con las im\u00e1genes del cat\u00e1logo: mejorar su resoluci\u00f3n, modificar fondos o generar nuevos contextos para los productos. Tambi\u00e9n podemos recurrir a","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/tools-ia-management-tools-google-ads\/","og_site_name":"Geotelecom","article_published_time":"2025-01-16T15:50:42+00:00","article_modified_time":"2026-10-01T08:23:59+00:00","og_image":[{"width":400,"height":400,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-24.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/herramientas-ia-gestion-campanas-google-ads\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/herramientas-ia-gestion-campanas-google-ads\/"},"author":{"name":"","@id":""},"headline":"Herramientas impulsadas en IA que facilitan la gesti\u00f3n de campa\u00f1as en Google Ads","datePublished":"2025-01-16T15:50:42+00:00","dateModified":"2026-10-01T08:23:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/herramientas-ia-gestion-campanas-google-ads\/"},"wordCount":1776,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/herramientas-ia-gestion-campanas-google-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-24.jpg","keywords":["Google Ads","IA"],"articleSection":["Google Ads"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/herramientas-ia-gestion-campanas-google-ads\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/herramientas-ia-gestion-campanas-google-ads\/","url":"https:\/\/www.geotelecom.es\/blog\/herramientas-ia-gestion-campanas-google-ads\/","name":"AI-powered tools that make it easier to manage Google Ads campaigns - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/herramientas-ia-gestion-campanas-google-ads\/#primaryimage"},"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/herramientas-ia-gestion-campanas-google-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-24.jpg","datePublished":"2025-01-16T15:50:42+00:00","dateModified":"2026-10-01T08:23:59+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/blog\/herramientas-ia-gestion-campanas-google-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/blog\/herramientas-ia-gestion-campanas-google-ads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.geotelecom.es\/blog\/herramientas-ia-gestion-campanas-google-ads\/#primaryimage","url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-24.jpg","contentUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-24.jpg","width":400,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/blog\/herramientas-ia-gestion-campanas-google-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"Herramientas impulsadas en IA que facilitan la gesti\u00f3n de campa\u00f1as en Google Ads"}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/www.geotelecom.es\/en\/blog\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=5146"}],"version-history":[{"count":4,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5146\/revisions"}],"predecessor-version":[{"id":10590,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5146\/revisions\/10590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media\/6323"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=5146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/categories?post=5146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/tags?post=5146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}