{"id":5240,"date":"2024-06-24T14:27:01","date_gmt":"2024-06-24T14:27:01","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/crear-vistas-en-google-analytics-origen-trafico\/"},"modified":"2026-03-17T07:45:19","modified_gmt":"2026-03-17T07:45:19","slug":"create-views-in-google-analytics-traffic-source","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/crear-vistas-en-google-analytics-origen-trafico\/","title":{"rendered":"How to create views in Google Analytics based on traffic source?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Web traffic analysis is essential to understand user behavior and optimize digital marketing strategies. One of the most effective practices for segmenting and analyzing traffic is to create personalized views based on traffic origin. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This makes it possible to identify precisely which acquisition channels are working best and which need to be adjusted. Then, from <a href=\"https:\/\/www.geotelecom.es\/en\/\">Geotelecom<\/a> we explain in detail how to create these views in Google Analytics.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/crear-vistas-en-google-analytics-origen-trafico\/#%C2%BFComo_empezar_a_crear_vistas_en_Google_Analytics\" >How to start creating views in Google Analytics?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/crear-vistas-en-google-analytics-origen-trafico\/#Configuracion_inicial_de_Google_Analytics\" >Initial setup of Google Analytics<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/crear-vistas-en-google-analytics-origen-trafico\/#Definir_el_origen_del_trafico\" >Define the origin of the traffic<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/crear-vistas-en-google-analytics-origen-trafico\/#Creacion_de_vistas_basadas_en_origen_de_trafico\" >Creation of views based on traffic origin<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/crear-vistas-en-google-analytics-origen-trafico\/#A_Trafico_Organico\" >A. Organic Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/crear-vistas-en-google-analytics-origen-trafico\/#B_Trafico_Directo\" >B. Direct Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/crear-vistas-en-google-analytics-origen-trafico\/#C_Trafico_Referido\" >C. Referred Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/crear-vistas-en-google-analytics-origen-trafico\/#D_Trafico_social\" >D. Social traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/crear-vistas-en-google-analytics-origen-trafico\/#E_Trafico_de_campanas\" >E. Campaign traffic<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/crear-vistas-en-google-analytics-origen-trafico\/#Monitoreo_y_ajustes\" >Monitoring and adjustments<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/crear-vistas-en-google-analytics-origen-trafico\/#Beneficios_de_crear_vistas_en_funcion_del_origen_del_trafico\" >Benefits of creating views based on traffic origin<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_empezar_a_crear_vistas_en_Google_Analytics\"><\/span><strong>How to start creating views in Google Analytics<\/strong>?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics allows the creation of custom views, which are different ways of segmenting and observing your website data. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These views can be configured to filter specific traffic, exclude certain data or focus on particular user segments. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creating views based on traffic origin helps you monitor the performance of your marketing campaigns and make data-driven decisions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Configuracion_inicial_de_Google_Analytics\"><\/span><strong>Initial setup of Google Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"311\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2024\/06\/definicion-personalizada-GA4-1024x311.webp\" alt=\"custom definition ga4\" class=\"wp-image-5237\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before you start creating custom views, make sure you have administrative access to your Google Analytics account and follow these initial steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Account access:<\/strong> log in to Google Analytics and select the account and web property you wish to analyze.<\/li>\n\n\n\n<li><strong>Creation of a view:<\/strong> go to the \u00abManage\u00bb section and select \u00abCustom Definitions\u00bb. It is recommended that you create a backup view of all unfiltered data before you start creating custom views.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Definir_el_origen_del_trafico\"><\/span><strong>Define the origin of the traffic<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The traffic origin refers to the source from where your visitors come from. This can be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Organic:<\/strong> users coming from search engines.<\/li>\n\n\n\n<li><strong>Direct:<\/strong> users who directly type your URL in the browser.<\/li>\n\n\n\n<li><strong>Referred:<\/strong> users arriving through links on other websites.<\/li>\n\n\n\n<li><strong>Social:<\/strong> users coming from social networks.<\/li>\n\n\n\n<li><strong>Campaigns:<\/strong> users who arrive through paid marketing campaigns.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creacion_de_vistas_basadas_en_origen_de_trafico\"><\/span><strong>Creation of views based on traffic origin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"756\" height=\"458\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/dimension-persionlizada-GA4.webp\" alt=\"persionlized dimension ga4\" class=\"wp-image-5238\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/dimension-persionlizada-GA4.webp 756w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/dimension-persionlizada-GA4-300x182.webp 300w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For each type of traffic, you will need to create a specific view. Here's how to do it:<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Trafico_Organico\"><\/span>A. <strong>Organic Traffic<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Create View:<\/strong> in the \u00abManage\u00bb section, select \u00abCreate custom dimension\u00bb and name it \u00abOrganic traffic\u00bb.<\/li>\n\n\n\n<li><strong>Apply Filter:<\/strong> go to \u00abFilters\u00bb and select \u00abAdd filter\u00bb. Set up a custom filter where \u00abInclude\u00bb the \u00abFilter Field\u00bb is \u00abCampaign Medium\u00bb and the \u00abFilter Pattern\u00bb is \u00aborganic\u00bb.<\/li>\n\n\n\n<li><strong>Save:<\/strong> saves the changes and verifies that the view is collecting the correct data.<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"B_Trafico_Directo\"><\/span>B. <strong>Direct Traffic<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Create View:<\/strong> name the view as \u00abDirect Traffic\u00bb.<\/li>\n\n\n\n<li><strong>Apply Filter:<\/strong> adds a custom filter to include \u00abDirect\u00bb in the \u00abCampaign media\u00bb.<\/li>\n\n\n\n<li><strong>Save:<\/strong> verify and save the changes.<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"C_Trafico_Referido\"><\/span>C. <strong>Referred Traffic<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Create View:<\/strong> names the view as \u00abReferred Traffic\u00bb.<\/li>\n\n\n\n<li><strong>Apply Filter:<\/strong> configure a filter to include \u00abReferral\u00bb in the \u00abCampaign media\u00bb.<\/li>\n\n\n\n<li><strong>Save:<\/strong> saves and verifies that the view collects correct data.<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"D_Trafico_social\"><\/span>D. <strong>Social traffic<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Create View:<\/strong> names the view as \u00abSocial Traffic\u00bb.<\/li>\n\n\n\n<li><strong>Apply Filter:<\/strong> adds a filter to include \u00abSocial\u00bb in the \u00abCampaign media\u00bb.<\/li>\n\n\n\n<li><strong>Save:<\/strong> verify and save the changes.<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E_Trafico_de_campanas\"><\/span>E. <strong>Campaign traffic<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Create View:<\/strong> name the view as \u00abCampaign Traffic\u00bb.<\/li>\n\n\n\n<li><strong>Apply Filter:<\/strong> configure a filter to include \u00abCPC\u00bb (cost per click) or other parameters specific to your paid campaigns.<\/li>\n\n\n\n<li><strong>Save:<\/strong> saves and verifies the view.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Monitoreo_y_ajustes\"><\/span><strong>Monitoring and adjustments<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have created the views, it is crucial to monitor the performance of each one. Review reports regularly to identify patterns and trends. If you notice discrepancies or unexpected data, adjust filters and settings as needed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Beneficios_de_crear_vistas_en_funcion_del_origen_del_trafico\"><\/span><strong>Benefits of creating views based on traffic origin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Accurate Analysis:<\/strong> allows a detailed analysis of each acquisition channel.<\/li>\n\n\n\n<li><strong>Strategy Optimization:<\/strong> helps optimize marketing strategies based on the performance of each channel.<\/li>\n\n\n\n<li><strong>Informed Decisions:<\/strong> facilitates decision making based on concrete and specific data.<\/li>\n\n\n\n<li><strong>Continuous Improvement:<\/strong> allows you to identify areas for improvement and adjust tactics more effectively.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">As you can see, creating views based on traffic source in Google Analytics is a powerful strategy for understanding and optimizing your website's performance. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By specifically segmenting and analyzing data, you can gain valuable insights that will help you improve your marketing campaigns and ultimately increase the success of your online business. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Be sure to regularly review and adjust the views to maintain the accuracy and relevance of your analysis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Did you like this post? Visit the <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/\">Geotelecom blog<\/a>, and find updated information on the world of digital marketing. <\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Optimize your digital marketing strategy with web traffic analysis. Discover how to create custom views in Google Analytics to identify the most effective acquisition channels, in Geotelecom we explain it to you!<\/p>","protected":false},"author":42,"featured_media":6360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-5240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analitica-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo crear vistas en Google Analytics en funci\u00f3n del origen del tr\u00e1fico? - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/create-views-in-google-analytics-traffic-source\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo crear vistas en Google Analytics en funci\u00f3n del origen del tr\u00e1fico? - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Optimiza tu estrategia de marketing digital con el an\u00e1lisis del tr\u00e1fico web. Descubre c\u00f3mo crear vistas personalizadas en Google Analytics para identificar los canales de adquisici\u00f3n m\u00e1s efectivos. \u00a1En Geotelecom te lo explicamos!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/create-views-in-google-analytics-traffic-source\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-24T14:27:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-17T07:45:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-51.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to create views in Google Analytics based on traffic origin? - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/create-views-in-google-analytics-traffic-source\/","og_locale":"en_US","og_type":"article","og_title":"\u00bfC\u00f3mo crear vistas en Google Analytics en funci\u00f3n del origen del tr\u00e1fico? - Geotelecom","og_description":"Optimiza tu estrategia de marketing digital con el an\u00e1lisis del tr\u00e1fico web. 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