{"id":5263,"date":"2024-06-18T14:59:22","date_gmt":"2024-06-18T14:59:22","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/etiqueta-hreflang-internacionalizacion\/"},"modified":"2026-04-08T07:15:37","modified_gmt":"2026-04-08T07:15:37","slug":"hreflang-label-internationalization","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/etiqueta-hreflang-internacionalizacion\/","title":{"rendered":"Hreflang: Internationalization and web localization"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The hreflang attribute is a powerful tool for <strong>improve your international SEO<\/strong>. This HTML attribute tells search engines the specific language and region of a web page.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is crucial for websites that have content in multiple languages or target users in different regions. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By using hreflang correctly, you can make sure that <strong>users see the correct version<\/strong> of your content, improving the user experience and increasing the relevance of your site in search results.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/etiqueta-hreflang-internacionalizacion\/#%C2%BFCuales_son_las_ventajas_del_atributo_hreflang\" >What are the advantages of the hreflang attribute?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/etiqueta-hreflang-internacionalizacion\/#%C2%BFComo_es_la_sintaxis_de_hreflang\" >What is the hreflang syntax like?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/etiqueta-hreflang-internacionalizacion\/#Sintaxis_detallada\" >Detailed syntax<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/etiqueta-hreflang-internacionalizacion\/#_%C2%BFQue_herramientas_existen_para_hreflang\" >&nbsp;What tools are available for hreflang?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/etiqueta-hreflang-internacionalizacion\/#i\" >&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFCuales_son_las_ventajas_del_atributo_hreflang\"><\/span><strong>What are the advantages of the hreflang attribute?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Implementing hreflang on your website has multiple benefits:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Improve user experience<\/strong>Users are directed to the version of the site that best suits their language and region.<\/li>\n\n\n\n<li><strong>Reduces duplicate content<\/strong>Google and other search engines understand that different versions of a page are intended for different audiences, which reduces the possibility of content being considered duplicate.<\/li>\n\n\n\n<li><strong>Increases visibility in search engines<\/strong>By providing the correct version of the content, your site is more likely to appear in relevant search results for users in different geographic locations.<\/li>\n\n\n\n<li><strong>Facilitates internationalization<\/strong>Hreflang enables webmasters to manage and optimize multilingual and multinational websites more efficiently.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_es_la_sintaxis_de_hreflang\"><\/span><strong>What is the hreflang syntax like?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The hreflang syntax may seem complicated at first, but it is essential for proper implementation. Here is a basic example:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"599\" height=\"171\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Hreflang-HTML-code.png\" alt=\"hreflang HTML code\" class=\"wp-image-5259\" title=\"Hreflang HTML code\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Hreflang-HTML-code.png 599w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Hreflang-HTML-code-300x86.png 300w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In this example, we have three versions of a web page: English, Spanish and French. Each  tag includes an hreflang attribute indicating the language and, optionally, the region.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sintaxis_detallada\"><\/span>Detailed syntax<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Language and region<\/strong>You can specify only the language (es) or language and region (es-ES for Spanish).<\/li>\n\n\n\n<li><strong>Page URL<\/strong>The URL must be absolute and must point to the corresponding version of the page.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Example with regions:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"734\" height=\"199\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Hreflang-XML-code.png\" alt=\"Hreflang XML code\" class=\"wp-image-5260\" title=\"Hreflang XML code\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Hreflang-XML-code.png 734w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Hreflang-XML-code-300x81.png 300w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_%C2%BFQue_herramientas_existen_para_hreflang\"><\/span>&nbsp;<strong>What tools are available for hreflang?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are several tools that can help you implement and verify the correct use of the hreflang attribute:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Google Search Console<\/strong>: This tool allows you to check if Google is correctly recognizing your hreflang tags.<\/li>\n\n\n\n<li><strong>Screaming Frog SEO Spider<\/strong>: An SEO crawler that can analyze and report on hreflang tags on your website.<\/li>\n\n\n\n<li><strong>Hreflang Tags Testing Tool<\/strong>Specific tools such as this hreflang label tester can verify the correct implementation of your labels.<\/li>\n\n\n\n<li><strong>Ahrefs and SEMrush<\/strong>These SEO tools also offer functionalities to review and audit the implementation of hreflang on your website.<\/li>\n\n\n\n<li><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"599\" height=\"152\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Hreflang-canonical-code-EN.png\" alt=\"Hreflang + canonical code - EN\" class=\"wp-image-5261\" title=\"Hreflang + canonical code - EN\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Hreflang-canonical-code-EN.png 599w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Hreflang-canonical-code-EN-300x76.png 300w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i\"><\/span>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Implementing the hreflang attribute correctly may seem challenging, but with the right tools and a good understanding of its syntax, you can effectively optimize your website for an international audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At <a href=\"https:\/\/www.geotelecom.es\/en\/\">Geotelecom<\/a>, we help you to improve your <strong>international web positioning<\/strong> with our service <a href=\"https:\/\/www.geotelecom.es\/en\/internationalization\/\">Internationalization SEO<\/a>.We hope we have been helpful!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>In our blog we tell you what the hreflang tag is, how it can help you in your international SEO and how to set it up with our tips.<\/p>","protected":false},"author":42,"featured_media":6364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[36],"class_list":["post-5263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posicionamiento-web","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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