{"id":5275,"date":"2024-06-17T13:58:31","date_gmt":"2024-06-17T13:58:31","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/hootsuite-analitica-y-social-media\/"},"modified":"2026-04-08T07:16:14","modified_gmt":"2026-04-08T07:16:14","slug":"hootsuite-social-media-and-analytics","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/hootsuite-analitica-y-social-media\/","title":{"rendered":"How does the Hootsuite tool work with social networks?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Hootsuite is one of the most popular tools for the <\/span><b>social network management<\/b><span style=\"font-weight: 400;\">, used by both small businesses and large corporations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article<\/span><span style=\"font-weight: 400;\">\u00a0we'll tell you how Hootsuite works, what its main features are and how it can help you to<\/span><b> optimize your strategy<\/b><span style=\"font-weight: 400;\"> in social networks.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/hootsuite-analitica-y-social-media\/#%C2%BFQue_es_la_herramienta_Hootsuite\" >What is the Hootsuite tool?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/hootsuite-analitica-y-social-media\/#%C2%BFCuales_son_las_opciones_del_menu_principal_de_Hootsuite\" >What are the options in the Hootsuite main menu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/hootsuite-analitica-y-social-media\/#%C2%BFComo_programar_tus_publicaciones_con_Hootsuite\" >How to schedule your publications with Hootsuite?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/hootsuite-analitica-y-social-media\/#%C2%BFComo_obtener_KPIs_y_metricas_de_tus_redes_sociales\" >How to obtain KPIs and metrics from your social networks?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_la_herramienta_Hootsuite\"><\/span>What is the Hootsuite tool?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hootsuite is a social media management platform that enables users to <\/span><b>manage multiple accounts<\/b><span style=\"font-weight: 400;\"> of social networks from a single control panel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Founded in 2008, the tool has evolved to include a wide range of features designed to simplify social network management and <\/span><b>improve efficiency<\/b><span style=\"font-weight: 400;\"> of the <\/span><a href=\"https:\/\/www.geotelecom.es\/en\/blog\/top3-marketing-strategies\/\" data-wplink-edit=\"true\"><span style=\"font-weight: 400;\">digital marketing campaigns<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Hootsuite, you can schedule posts, monitor conversations, engage with your audience and analyze the performance of your social networks. L<\/span><b>he tool supports various platforms<\/b><span style=\"font-weight: 400;\">, including Facebook, X, LinkedIn, Instagram, YouTube and more.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFCuales_son_las_opciones_del_menu_principal_de_Hootsuite\"><\/span>What are the options in the Hootsuite main menu?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"padding-left: 30px;\">\u25ba <strong>Columns<\/strong>This option refers to the main panel that appears as soon as you access the tool. We can configure them as we wish. Different networks, metrics and display options.<\/p>\n<p style=\"padding-left: 30px;\"><strong>\u25ba Inbox:<\/strong> Inbox, we will find all the direct messages sent to us in the different networks we have integrated.<\/p>\n<p style=\"padding-left: 30px;\">\u25ba <strong>Publisher:<\/strong> this is one of the most interesting parts. It allows us to schedule publications in all networks, manage and publish content in all media at the same time and export our scheduled content through a CSV to Google Calendar. In addition, we have the option to directly promote publications on Facebook, the tool itself advises you on the type of campaign to select.<\/p>\n<p style=\"padding-left: 30px;\">\u25ba <strong>An\u00e1litica<\/strong>Another of Hootsuite's strongholds: how does our community behave? What opinion do users have of our company? How do they interact with our brand? All this condensed into a series of predefined reports that the tool provides us with for each of the social networks. We also have the option of creating customized reports, i.e. selecting the metrics, networks and display options that we want to appear in our report. However, this option is only available for some contracting options.<\/p>\n<p style=\"padding-left: 30px;\">\u25ba <strong>Assignments<\/strong>This option allows us to manage our work team. We can assign tasks and messages to different team members.<\/p>\n<p style=\"padding-left: 30px;\">\u25ba <strong>Apps Directory<\/strong>If all this is not enough, Hootsuite allows you to implement different complementary tools that can help you manage your networks.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_programar_tus_publicaciones_con_Hootsuite\"><\/span>How to schedule your publications with Hootsuite?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The preferred choice of community managers! As we have introduced, managing all your networks has never been easier.<br \/>Within this option there are three different sections:<br \/><strong>\u25ba Planner<\/strong>Find all scheduled content with the arrows at the top to scroll between weeks. Check out all the content for each day with the condensed view or keep an eye on every detail with the expanded view. A count of scheduled messages is displayed at the top right of each calendar day. Simple and intuitive.<br \/>Click on all posts in the sidebar or filter by weekly view. Your private social accounts will appear under Networks. If you are a member of multiple organizations, you can select the one you are interested in from the drop-down list in the upper right corner.<br \/>We can also manage our scheduled content, which appears in different colors to reflect the status of the publication.<\/p>\n<p style=\"padding-left: 180px;\"><span style=\"color: #99ccff;\">Turquoise<\/span> \u00a0: programmed<\/p>\n<p style=\"padding-left: 180px;\"><span style=\"color: #99cc00;\">Green<\/span> : successfully published<\/p>\n<p style=\"padding-left: 180px;\"><span style=\"color: #993300;\">Red<\/span> was not sent.<\/p>\n<p style=\"padding-left: 180px;\"><span style=\"color: #808080;\">Gray<\/span> \u00a0: draft programmed or approval expired<\/p>\n<p style=\"padding-left: 180px;\"><span style=\"color: #ff6600;\">Orange<\/span> \u00a0pending approval (approvals are specific to Enterprise plans)<\/p>\n<p>Within this tab we can also compose new messages in the scheduler.<br \/><strong><img decoding=\"async\" class=\"aligncenter wp-image-5270\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-08-08_09h26_45.png\" alt=\"Hootsuite tool interface\" width=\"325\" height=\"133\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-08-08_09h26_45.png 461w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-08-08_09h26_45-300x123.png 300w\" sizes=\"(max-width: 325px) 100vw, 325px\" \/><\/strong><br \/><strong>\u25ba Content.<\/strong>In this section we dive into the content of our planner, we can perform the following tasks:<\/p>\n<ol>\n<li>Display of programmed content<\/li>\n<li>Edit scheduled content<\/li>\n<li>Edit a publication scheduled to be sent now<\/li>\n<li>Delete a scheduled publication<\/li>\n<li>Delete multiple scheduled publications<\/li>\n<li>Exporting scheduled messages or scheduled messages already published<\/li>\n<\/ol>\n<p>\u25ba <strong>Promote<\/strong>Hootsuite: The newest option of the tool, currently only available for Facebook, allows you to promote your posts in a very simple way. Hootsuite advises you on the most suitable campaign type for your post. However, it is still far behind in terms of functionality compared to Facebook's ad manager.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_obtener_KPIs_y_metricas_de_tus_redes_sociales\"><\/span>How to obtain KPIs and metrics from your social networks?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Have you already defined your goals? Do you know how far you want to go in each of the networks? Then you are ready to dive into the vast world of Hootsuite analytics.<br \/>The tool offers you a multitude of customized metrics for each of the networks. Just focus on what you are interested in; otherwise, this section can become too tedious.<br \/>Just like the content editor, the <strong>Hootsuite Analytics<\/strong> stands out for the simplicity of its interface.<br \/>Once in the analytics section, a tab called reports automatically opens. By default, the tool itself provides you with predefined analyses of all the social networks you have integrated.<strong>. <\/strong><\/p>\n<p><strong>What can we do with these reports? <\/strong>Well, once we open one of our reports, the user options are to modify the metrics we want to display on the dashboard; according to the setting of our objectives, we will establish the main KPI's. On the other hand, we can also <strong>change the display<\/strong> of our metrics at the top right of the interface.<br \/>In addition, in the upper right part of the interface, we can modify both the analysis period and the comparative period that we want to include in our report.<\/p>\n<p>We can also <strong>filter within each metric<\/strong> a series of conditions that we want users who have interacted with our brand to fulfill. This option is very interesting, since a retweet from a user with 10 followers is not the same as a retweet from a user with 10,000 followers.<br \/>It should be noted that both the available metrics and the display options vary depending on the subscription plan we have contracted. Thus, a predefined Facebook report could look as follows.<br \/><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-5271 aligncenter\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-08-08_09h50_39.png\" alt=\"\" width=\"912\" height=\"261\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-08-08_09h50_39.png 1198w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-08-08_09h50_39-300x86.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-08-08_09h50_39-1024x293.png 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-08-08_09h50_39-768x220.png 768w\" sizes=\"(max-width: 912px) 100vw, 912px\" \/><br \/>Imagine now that you are the CM of a large company and you manage all their social accounts. When it comes to reporting monthly results, it can be a bit tedious for the client to have to consult a lot of files; <strong>What if we could integrate all our networks into a single report? <\/strong>The answer is clear; customized reports.<br \/>With these reports you can integrate all the metrics you want, all the available visualization options and, most importantly, all your social media in a combined report that is very practical when it comes to reporting. Great, isn't it? But now comes the downside: this option is only available for the \u201cbusiness\u201d plan.<br \/>A customized report would look like this:<br \/><img decoding=\"async\" class=\"aligncenter wp-image-5272\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-08-08_09h55_18.png\" alt=\"Hootsuite custom report tool\" width=\"651\" height=\"365\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-08-08_09h55_18.png 860w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-08-08_09h55_18-300x168.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2019-08-08_09h55_18-768x430.png 768w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/><br \/>Do you like Hootsuite? A multitude of features, an extremely simple interface and great usability Without a doubt, one of the essential tools for every community manager.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5273 size-full aligncenter\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/hootsuite-plan-pago-2024.webp\" alt=\"hootsuite tool 2024 payment plan\" width=\"1138\" height=\"791\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/hootsuite-plan-pago-2024.webp 1138w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/hootsuite-plan-pago-2024-300x209.webp 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/hootsuite-plan-pago-2024-1024x712.webp 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/hootsuite-plan-pago-2024-768x534.webp 768w\" sizes=\"(max-width: 1138px) 100vw, 1138px\" \/><\/p>\n<p>As you can see, Hootsuite is not a cheap option, but it is certainly a very useful tool if you are big enough to be able to monetize a fairly significant investment.<\/p>\n<p><span style=\"font-weight: 400;\">Remember that in our <a href=\"https:\/\/www.geotelecom.es\/en\/\">marketing agency<\/a>\u00a0we have a team of <a href=\"https:\/\/www.geotelecom.es\/en\/community-manager\/\">Community Managers with expertise in social media management <\/a><\/span><span style=\"font-weight: 400;\">Visit our website and boost your business!<\/span><\/p>\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>From Geotelecom we will talk about how Hootsuite can boost your presence in social networks. Learn about its functions and benefits for your company.<\/p>","protected":false},"author":42,"featured_media":6366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,18,24,27,16],"tags":[57,58,59,54,40],"class_list":["post-5275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cursos-y-formacion","category-e-commerce","category-herramientas","category-marketing-online","category-social-media","tag-aplicaciones","tag-e-commerce","tag-herramientas-marketing","tag-hootsuite","tag-redes-sociales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo funciona la herramienta Hootsuite con las redes sociales? - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/hootsuite-social-media-and-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo funciona la herramienta Hootsuite con las redes sociales? - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Desde Geotelecom te hablaremos sobre c\u00f3mo Hootsuite puede potenciar tu presencia en redes sociales. 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