{"id":5293,"date":"2024-06-13T08:56:45","date_gmt":"2024-06-13T08:56:45","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/estereotipos-de-la-publicidad-del-siglo-xx\/"},"modified":"2026-04-07T06:57:08","modified_gmt":"2026-04-07T06:57:08","slug":"stereotypes-of-20th-century-advertising","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/estereotipos-de-la-publicidad-del-siglo-xx\/","title":{"rendered":"What were stereotypes like in 20th century advertising?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The advertising of the 20th century was marked by numerous <strong>stereotypes that reflected and reinforced societal norms and<\/strong> and cultural stereotypes of the time. These stereotypes significantly influenced public perception and the construction of identities, especially with regard to gender, race and social roles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over the past 70 years, advertising has undergone changes of all kinds and, previously, <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/history-of-advertising-i\/\">the history of advertising<\/a> has been bumpy. Society has advanced, technology has evolved, as have design, image and technology. The habits of the past are now in many cases unthinkable, but to what extent?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to know a little more about the social background behind advertising, keep reading this post.  From <a href=\"https:\/\/www.geotelecom.es\/en\/\">Geotelecom<\/a> we are going to make a tour of <strong>advertising in the last century <\/strong>to see how it has evolved, socially speaking.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/estereotipos-de-la-publicidad-del-siglo-xx\/#Aparicion_de_las_primeras_marcas_en_la_publicidad\" >Appearance of the first brands in advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/estereotipos-de-la-publicidad-del-siglo-xx\/#%C2%BFQue_son_los_estereotipos_en_la_publicidad\" >What are stereotypes in advertising?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/estereotipos-de-la-publicidad-del-siglo-xx\/#%C2%BFCuales_eran_los_estereotipos_en_la_publicidad_del_siglo_XX\" >What were the stereotypes in 20th century advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/estereotipos-de-la-publicidad-del-siglo-xx\/#%C2%BFQue_influencia_tuvieron_estos_estereotipos_en_la_sociedad\" >What influence did these stereotypes have on society?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/estereotipos-de-la-publicidad-del-siglo-xx\/#Ejemplo_de_estereotipo_de_publicidad_del_siglo_XX\" >Example of a 20th century advertising stereotype<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aparicion_de_las_primeras_marcas_en_la_publicidad\"><\/span>Appearance of the first brands in advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"948\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/image-1.png\" alt=\"image 1\" class=\"wp-image-131\" style=\"width:335px;height:auto\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/image-1.png 1600w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/image-1-300x178.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/image-1-1024x607.png 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/image-1-768x455.png 768w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/02\/image-1-1536x910.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Interestingly, the origin of branding lies in animal ownership. In the past, animals were marked to show who they belonged to. Trade arose and with it came the need to show what belonged to whom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the <strong>XIX century<\/strong> chain production is consolidated and <strong>concepts such as marketing arise<\/strong>. Differentiated products appear and become known thanks to printing and brochures, and this is when brands begin to take on real importance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Already in the <strong>twentieth century<\/strong> with the emergence of the media, brands gain a foothold because they advertise their products and offer a guarantee of safety through advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand boom comes with the television boom. If it's on television, the product is reliable, therefore<strong> the customer can now have an opinion of his own<\/strong> by being able to see the product before consumption. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advertising, as we know it, began to develop massively in the 1950s. In recent decades, society has progressed at all levels, but the <strong>social stereotypes<\/strong> have accompanied us all these years and many have not yet left.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_son_los_estereotipos_en_la_publicidad\"><\/span>What are stereotypes in advertising?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Stereotypes in advertising are <strong>simplified and generalized representations of a group of individuals<\/strong>. These representations may be based on gender, race, age, sexual orientation, social class, among others.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stereotypes <strong>are often used in advertising because they are easy to recognize <\/strong>and can convey a message quickly and effectively. However, they can also perpetuate prejudice and limit the perception of human diversity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFCuales_eran_los_estereotipos_en_la_publicidad_del_siglo_XX\"><\/span>What were the stereotypes in 20th century advertising?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Advertising in the 20th century was <strong>plagued by stereotypes<\/strong>. In addition to gender stereotypes, racial stereotypes were also common, where different ethnic groups were represented in a simplistic and often negative way. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Likewise, there were age-related stereotypes, where young people were shown as rebellious and reckless, while the elderly were seen as wise, but often out of touch with modern reality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the 20th century, advertising played a crucial role in perpetuating gender stereotypes. <strong>The men were often portrayed as providers of the<\/strong>The women were presented as caring and dependent housewives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This approach not only <strong>reflected social expectations<\/strong> of the time, but also contributed to maintaining these expectations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_influencia_tuvieron_estos_estereotipos_en_la_sociedad\"><\/span>What influence did these stereotypes have on society?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"947\" height=\"307\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/80-mujer.jpg\" alt=\"\" class=\"wp-image-5290\" style=\"width:842px;height:auto\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/80-mujer.jpg 947w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/80-mujer-300x97.jpg 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/80-mujer-768x249.jpg 768w\" sizes=\"(max-width: 947px) 100vw, 947px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stereotypes in 20th century advertising had a great influence on society. By reinforcing certain images and roles, <strong>advertising contributed to the perpetuation of norms and standards<\/strong> and social expectations. For example, the constant portrayal of women as housewives <strong>affected the public's perception of gender roles<\/strong> and limited women's opportunities in the workplace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other common stereotypes are those that attribute colors: pink, to girls, and blue, to boys. Similarly, racial stereotypes in advertising contributed to the perpetuation of prejudices and social inequalities.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ejemplo_de_estereotipo_de_publicidad_del_siglo_XX\"><\/span>Example of a 20th century advertising stereotype<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A clear example of stereotyping in 20th century advertising is the advertisement for household appliances that shows a <strong>happy woman using a vacuum cleaner<\/strong> or a washing machine. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This type of advertising not only suggested that <strong>household chores were the exclusive responsibility of women<\/strong>, The idea was that women should find satisfaction and self-fulfillment in these activities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another notable example is the use of characters such as the \u00abMarlboro Man,\u00bb which reinforced the image of the <strong>tough, self-sufficient man<\/strong>, The study found that cigarette consumption was associated with masculinity and independence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to know more? Don't miss our marketing agency's next post, where we will address how stereotypes are evolving today. Stay tuned.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>stereotypes in 20th century advertising with this post by Geotelecom. Discover how it has changed socially over the last century.<\/p>","protected":false},"author":42,"featured_media":6369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[61,62],"class_list":["post-5293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cursos-y-formacion","tag-historia","tag-publicidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo eran los estereotipos en la publicidad del siglo XX? - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/stereotypes-of-20th-century-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo eran los estereotipos en la publicidad del siglo XX? - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"los estereotipos en la publicidad del siglo XX con este post de Geotelecom. 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Descubre c\u00f3mo ha cambiado socialmente a lo largo del \u00faltimo siglo.","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/stereotypes-of-20th-century-advertising\/","og_site_name":"Geotelecom","article_published_time":"2024-06-13T08:56:45+00:00","article_modified_time":"2026-04-07T06:57:08+00:00","og_image":[{"width":400,"height":400,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-42.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/estereotipos-de-la-publicidad-del-siglo-xx\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/estereotipos-de-la-publicidad-del-siglo-xx\/"},"author":{"name":"","@id":""},"headline":"\u00bfC\u00f3mo eran los estereotipos en la publicidad del siglo XX?","datePublished":"2024-06-13T08:56:45+00:00","dateModified":"2026-04-07T06:57:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/estereotipos-de-la-publicidad-del-siglo-xx\/"},"wordCount":871,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/estereotipos-de-la-publicidad-del-siglo-xx\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-42.jpg","keywords":["historia","publicidad"],"articleSection":["Cursos y Formaci\u00f3n"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/estereotipos-de-la-publicidad-del-siglo-xx\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/estereotipos-de-la-publicidad-del-siglo-xx\/","url":"https:\/\/www.geotelecom.es\/blog\/estereotipos-de-la-publicidad-del-siglo-xx\/","name":"What were stereotypes like in 20th century advertising? 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