{"id":5316,"date":"2024-06-05T10:39:21","date_gmt":"2024-06-05T10:39:21","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/consejos-crear-newsletters\/"},"modified":"2026-03-30T12:33:55","modified_gmt":"2026-03-30T12:33:55","slug":"tips-to-create-newsletters","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/consejos-crear-newsletters\/","title":{"rendered":"7 tips to create better newsletters"},"content":{"rendered":"<p class=\"wp-block-paragraph\">If you have noticed that your <strong>newsletters are not arriving in the inbox<\/strong> of your customers, it is important that you take steps to improve the deliverability of your emails.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Improving the delivery of your newsletters is essential to ensure that your messages reach your subscribers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, Geotelecom wants to give you 7 key tips to create better newsletters and you will see how the effectiveness of your email campaigns improves significantly.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/consejos-crear-newsletters\/#%C2%BFComo_crear_mejores_newsletters\" >How to create better newsletters?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/consejos-crear-newsletters\/#1_No_envies_mensajes_a_clientes_no_suscritos\" >1. Do not send messages to unsubscribed customers.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/consejos-crear-newsletters\/#2_Contenido_interesante_para_tus_clientes\" >2. Interesting content for your customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/consejos-crear-newsletters\/#3_Manten_al_dia_tu_lista_de_suscriptores\" >3. Keep your subscriber list up to date.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/consejos-crear-newsletters\/#4_No_envies_contenido_que_pueda_confundirse_con_spam\" >4. Do not send content that could be mistaken for spam.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/consejos-crear-newsletters\/#5_Ojo_con_la_frecuencia_de_los_envios\" >5. Pay attention to the frequency of shipments.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/consejos-crear-newsletters\/#6_Pide_a_tus_suscriptores_que_anadan_tu_remitente_en_su_lista_de_direccion_segura\" >6. Ask your subscribers to add your sender to their safe senders list.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/consejos-crear-newsletters\/#7_Utiliza_una_plataforma_de_email_marketing_confiable\" >7. Use a reliable email marketing platform<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_crear_mejores_newsletters\"><\/span>How to create better newsletters?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Newsletters are a powerful tool to keep your audience informed and engaged. However, to be effective, they need to be well designed and filled with valuable content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_No_envies_mensajes_a_clientes_no_suscritos\"><\/span>1. Do not send messages to unsubscribed customers.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most common mistakes that can lead your emails to the spam folder is sending messages to people who have not requested to receive your newsletters.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure that <strong>all your subscribers have agreed to receive your mailings<\/strong>. This not only complies with data protection laws, but also improves the reputation of your domain and IP.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Contenido_interesante_para_tus_clientes\"><\/span>2. Interesting content for your customers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Content is king. Send <strong>information that is relevant and valuable<\/strong> for your subscribers. Know your audience and provide content that interests and benefits them. Emails that offer value are less likely to be marked as spam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Manten_al_dia_tu_lista_de_suscriptores\"><\/span>3. Keep your subscriber list up to date.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Regularly clean up your subscriber list to <strong>delete inactive or incorrect e-mail addresses<\/strong>. High bounce rates can negatively affect your shipping reputation and increase the likelihood that you will <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/email-attrition-rate-how-it-is-calculated\/\">your emails end up in the spam folder<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_No_envies_contenido_que_pueda_confundirse_con_spam\"><\/span>4. Do not send content that could be mistaken for spam.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avoid excessive use of words and <strong>phrases that are typically associated with spam<\/strong>, such as \u00abfree\u00bb, \u00abexclusive offer\u00bb or \u00abclick here\u00bb. Also, moderate the use of exclamation points, capital letters and symbols in your subject lines and message body.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Ojo_con_la_frecuencia_de_los_envios\"><\/span>5. Pay attention to the frequency of shipments.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Find a balance in the frequency with which you send your newsletters. Sending emails too often can annoy your subscribers, while sending too often can annoy your <strong>sending them infrequently may cause them to forget about you. <\/strong>You test different frequencies and find the one that works best for your audience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"669\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/crear-mejores-newsletter.webp\" alt=\"create better newsletters\" class=\"wp-image-5314\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/crear-mejores-newsletter.webp 1000w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/crear-mejores-newsletter-300x201.webp 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/crear-mejores-newsletter-768x514.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Pide_a_tus_suscriptores_que_anadan_tu_remitente_en_su_lista_de_direccion_segura\"><\/span>6. Ask your subscribers to add your sender to their safe senders list.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ask your subscribers to add your email address to their whitelist.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This significantly reduces the chances of your emails ending up in the spam folder. You can include<strong> this application <\/strong>in your welcome email or in the signature of your newsletters.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Utiliza_una_plataforma_de_email_marketing_confiable\"><\/span>7. Use a reliable email marketing platform<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, use a <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/email-marketing-optimization-strategies\/\">email marketing platform <\/a>with a good reputation and that offers tools to improve the deliverability of your emails. These platforms usually have strict anti-spam policies and provide resources and support for <strong>ensure that your emails reach the inbox<\/strong> of your subscribers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Implement these tips and watch your newsletter delivery rate improve! Maintain effective and constant communication with your subscribers and enjoy the benefits of a successful email marketing campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to get great results for your business? At <a href=\"https:\/\/www.geotelecom.es\/en\/\">Geotelecom<\/a> we can help you. Just contact us and share your case to receive a personalized assessment.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Learn how to create better newsletters with these 7 key tips from Geotelecom.<\/p>","protected":false},"author":42,"featured_media":6374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-5316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mail-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 consejos para crear mejores newsletters - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/tips-to-create-newsletters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 consejos para crear mejores newsletters - 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