{"id":5320,"date":"2024-06-03T08:38:48","date_gmt":"2024-06-03T08:38:48","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/google-analytics-4-configuraciones-basicas-y-diferencias\/"},"modified":"2026-04-08T14:36:00","modified_gmt":"2026-04-08T14:36:00","slug":"google-analytics-4-basic-settings-and-differences","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/google-analytics-4-configuraciones-basicas-y-diferencias\/","title":{"rendered":"Google Analytics 4: basic settings and differences"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Google Analytics 4 is the next generation of Analytics properties direct heirs to the Web+App properties, launched in 2019. For simplicity, Web+App has been renamed Google Analytics 4 or GA4. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Its main objective is to change the way data is displayed in order to<strong> focus on users<\/strong> and know the <strong>user path<\/strong> from the first visit to the final conversion. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new Google Analytics <strong>is based on artificial intelligence, deep learning<\/strong> (deep learning), machine learning, neural networks and data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Next, we will tell you about the improvements and new features that GA4 brings with it, the new configurations, and what differentiates it from Google Analytics Universal.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/google-analytics-4-configuraciones-basicas-y-diferencias\/#%C2%BFQue_mejoras_nos_ofrece_GA4\" >What improvements does GA4 offer?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/google-analytics-4-configuraciones-basicas-y-diferencias\/#Configuraciones_basicas_de_Google_Analytics_4\" >Google Analytics 4 Basic Settings<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/google-analytics-4-configuraciones-basicas-y-diferencias\/#Cuentas_Nuevas\" >New Accounts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/google-analytics-4-configuraciones-basicas-y-diferencias\/#Para_cuentas_existentes\" >For existing accounts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/google-analytics-4-configuraciones-basicas-y-diferencias\/#Comercio_electronico\" >E-commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/google-analytics-4-configuraciones-basicas-y-diferencias\/#Audiencias_en_Google_Analytics_4\" >Audiences in Google Analytics 4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/google-analytics-4-configuraciones-basicas-y-diferencias\/#Filtros_de_Trafico_Interno\" >Internal Traffic Filters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/google-analytics-4-configuraciones-basicas-y-diferencias\/#Definiciones_Personalizadas\" >Custom Definitions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/google-analytics-4-configuraciones-basicas-y-diferencias\/#Diferencias_entre_eventos_audiencias_predictivas_y_metricas_en_GA4\" >Differences between events, predictive audiences and metrics in GA4<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/google-analytics-4-configuraciones-basicas-y-diferencias\/#Eventos\" >Events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/google-analytics-4-configuraciones-basicas-y-diferencias\/#Audiencias_Predictivas\" >Predictive Audiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/google-analytics-4-configuraciones-basicas-y-diferencias\/#Cambio_de_Nombre_de_Metricas\" >Metrics Name Change<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/google-analytics-4-configuraciones-basicas-y-diferencias\/#Algunas_particularidades_mas_de_Google_Analytics_4\" >Some more particularities of Google Analytics 4<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_mejoras_nos_ofrece_GA4\"><\/span>What improvements does GA4 offer?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">GA4 introduces several significant improvements over its predecessor, Google Analytics Universal:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Predictive analytics with artificial intelligence<\/strong>The new data analysis tool: allows us to see trends on our data automatically and new metrics based on predictions, such as the potential revenue of certain customers.<\/li>\n\n\n\n<li><strong>Tracking between our apps and websites<\/strong>We can measure the global data of both the web and our apps.<\/li>\n\n\n\n<li><strong>Automatic event measurement<\/strong>We will no longer have to implement code to measure most events.<\/li>\n\n\n\n<li><strong>Integration with BigQuery<\/strong>now allows us to link the tool for free.<\/li>\n\n\n\n<li><strong>New visual appearance<\/strong>All reports and blocks have been visually changed.<\/li>\n\n\n\n<li><strong>Differences in data collection<\/strong>The following is an example: how the elements are defined and how they are called.<\/li>\n\n\n\n<li><strong>User privacy and data protection<\/strong>New forms of analytics that do not require cookies. Includes options to help companies with data regulations.<\/li>\n\n\n\n<li><strong>New reports<\/strong>Simplicity and organization to be more intuitive. New user lifecycle reports.<\/li>\n\n\n\n<li><strong>Multidomain measurement<\/strong>We can now unify the different domains into a single flow to have a more complete picture of the user's journey.<\/li>\n\n\n\n<li><strong>Better tracking of the user's journey<\/strong>allows us to attribute conversions more accurately.<\/li>\n\n\n\n<li><strong>Improved integration with Google Ads-Audiences<\/strong>The new system allows us to create a more flexible audience creation system.<\/li>\n\n\n\n<li><strong>Integration with YouTube<\/strong>Conversions from both the app and the web: view of conversions from both the app and the web.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Configuraciones_basicas_de_Google_Analytics_4\"><\/span>Google Analytics 4 Basic Settings<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-beige-dark-color has-text-color\"><span class=\"ez-toc-section\" id=\"Cuentas_Nuevas\"><\/span>New Accounts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Before knowing some settings that have changed in Google Analytics, we should know that all new accounts created will already be GA4, without the possibility of returning to the previous version. To create a new account, they provide a configuration wizard that will guide us through the process, we will find it in the Manage &gt; Property section. We will simply have to generate a new code (the old UA), which now begins with G, and implement it on the web.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-beige-dark-color has-text-color\"><span class=\"ez-toc-section\" id=\"Para_cuentas_existentes\"><\/span>For existing accounts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We can upgrade to Google Analytics 4 from any property (data is not migrated). It is important to know that, despite upgrading, the new version will coexist with the old one.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-beige-dark-color has-text-color\"><span class=\"ez-toc-section\" id=\"Comercio_electronico\"><\/span>E-commerce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It changes the e-commerce configuration, now when moving to GA4, if we have any module or plugin for measurement, it will not work. The configuration will have to be done through code or through GTM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-beige-dark-color has-text-color\"><span class=\"ez-toc-section\" id=\"Audiencias_en_Google_Analytics_4\"><\/span>Audiences in Google Analytics 4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Numerous options can be used <strong>predefined<\/strong> and create <strong>new customized audiences<\/strong> in just a few clicks, based on both <strong>interactions<\/strong> as in <strong>user attributes<\/strong>. To configure them we can now do it from the report panel. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2021\/01\/image-5-1024x474.png\" alt=\"Google Analytics 4 Audiences\" class=\"wp-image-3900\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-beige-dark-color has-text-color\"><span class=\"ez-toc-section\" id=\"Filtros_de_Trafico_Interno\"><\/span>Internal Traffic Filters<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Disappear the filters and views that we knew, although we can filter internal traffic or development\/testing traffic. The option to exclude references and the quick filters such as those related to <a href=\"https:\/\/www.geotelecom.es\/en\/seo-consulting\/\">organic traffic<\/a> and search terms. We can now configure it from property management &gt; Data Settings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-beige-dark-color has-text-color\"><span class=\"ez-toc-section\" id=\"Definiciones_Personalizadas\"><\/span>Custom Definitions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The event parameters disappear and the Dimensions and Metrics return. We must register them in the \u201cAll events\u201d panel if we want to see them in the reports.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diferencias_entre_eventos_audiencias_predictivas_y_metricas_en_GA4\"><\/span>Differences between events, predictive audiences and metrics in GA4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-beige-dark-color has-text-color\"><span class=\"ez-toc-section\" id=\"Eventos\"><\/span>Events<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">GA4 allows for more advanced customization of events and parameters, making it easier to tailor tracking to specific business needs. Events can be configured to capture specific interactions without the need to modify website code.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-beige-dark-color has-text-color\"><span class=\"ez-toc-section\" id=\"Audiencias_Predictivas\"><\/span>Predictive Audiences<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">What Google does is to study based on your data the probability of a user's purchase or future behavior and lifetime value. It takes the <strong>last month's information<\/strong> and for each user it predicts how likely they are to come back and buy. At the moment it gives us the possibility to create two predictive metrics: revenue forecast and churn rate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-beige-dark-color has-text-color\"><span class=\"ez-toc-section\" id=\"Cambio_de_Nombre_de_Metricas\"><\/span>Metrics Name Change<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As if the changes were not enough, we also have some slight modifications when naming some metrics. Here is a screenshot:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Algunas_particularidades_mas_de_Google_Analytics_4\"><\/span>Some more particularities of Google Analytics 4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We will not be able to define <strong>exclusions of reference sites... <\/strong>Will it be included?<\/li>\n\n\n\n<li>Differences in the <strong>number of users<\/strong> awarded to the Directo channel. <\/li>\n\n\n\n<li>We will also not be able to configure the <strong>Channel Grouping<\/strong>, by default. However, it will separate organic social traffic from paid social traffic.<\/li>\n\n\n\n<li>We depend almost entirely on <strong>GTM or code implementation<\/strong> to collect many of the metrics that Google Analytics now brings by default. It is a <strong>event-driven data model<\/strong> which focuses on the non-reliance on cookies in the short term.<\/li>\n\n\n\n<li>Do you miss the <strong>views<\/strong>? You are not the only person...<\/li>\n\n\n\n<li>Nor will you find the <strong>bounce rate<\/strong>, GA4 will bring engagement-style participation metrics to Social Networks.<\/li>\n\n\n\n<li>Strong point in the <strong><em>machine learning<\/em><\/strong>, in addition to the analysis center and its enhanced reporting.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As you can see, GA4 comes with many new advantages, it is a significant evolution in digital analytics, providing businesses with more advanced and flexible tools to understand and optimize the user experience. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With its enhancements and new functionalities, GA4 is positioned as an essential tool for any <a href=\"https:\/\/www.geotelecom.es\/en\/digital-strategy\/\">digital marketing strategy<\/a> modern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What do you think is the best change, and do you prefer the new look?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>From Geotelecom, we will tell you about Google Analytics 4, the improvements and new features, new configurations, and what differentiates it from Google Analytics Universal.<\/p>","protected":false},"author":42,"featured_media":6375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,18],"tags":[67,68],"class_list":["post-5320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analitica-web","category-e-commerce","tag-analytics","tag-google-analytics-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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