{"id":5348,"date":"2024-03-18T13:41:47","date_gmt":"2024-03-18T13:41:47","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/email-marketing-estrategias-optimizacion\/"},"modified":"2026-04-08T07:35:22","modified_gmt":"2026-04-08T07:35:22","slug":"email-marketing-optimization-strategies","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/email-marketing-estrategias-optimizacion\/","title":{"rendered":"The importance of email marketing and strategies to optimize results"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In the dynamic digital marketing landscape, email marketing continues to prove its effectiveness as an essential tool for achieving outstanding results. In this article, after researching different recent research sites such as SaleCycle, we will explore the most relevant email marketing statistics of the last few years and share key strategies to maximize campaign effectiveness.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/email-marketing-estrategias-optimizacion\/#Estadisticas_generales_del_email_marketing_%C2%BFpersiste_su_efectividad\" >General email marketing statistics: does its effectiveness persist?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/email-marketing-estrategias-optimizacion\/#El_valor_de_una_direccion_de_email_estrategias_y_sectores\" >The value of an email address: strategies and sectors<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/email-marketing-estrategias-optimizacion\/#Optimizacion_de_campanas_mejores_dias_para_enviar_emails\" >Campaign optimization: best days to send emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/email-marketing-estrategias-optimizacion\/#Tasas_de_apertura_y_clic_claves_para_evaluar_el_exito\" >Open and click-through rates: keys to assessing success<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/email-marketing-estrategias-optimizacion\/#Emails_de_abandono_recuperando_ventas_perdidas\" >Abandonment emails: recovering lost sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/email-marketing-estrategias-optimizacion\/#Test_AB_en_email_una_de_las_mejores_opciones_para_optimizar_nuestros_mails\" >A\/B testing in email: one of the best options to optimize our mailings<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/email-marketing-estrategias-optimizacion\/#Personalizacion_en_email_marketing_emails_hechos_especialmente_para_ti\" >Personalization in email marketing: emails made especially for you<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/email-marketing-estrategias-optimizacion\/#Influencia_en_el_consumidor_%C2%BFTiene_influencia_el_email_marketing_en_nuestras_compras\" >Influence on the consumer: Does email marketing influence our purchases?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/email-marketing-estrategias-optimizacion\/#Email_marketing_en_moviles_%C2%BFcuanto_ha_crecido\" >Email marketing on mobile: how much has it grown?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/email-marketing-estrategias-optimizacion\/#Tamano_de_las_listas_%C2%BFinfluye_en_el_rendimiento\" >List size: does it influence performance?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/email-marketing-estrategias-optimizacion\/#El_mercado_del_email_dominio_de_Gmail_e_iPhone\" >The email market: Gmail and iPhone dominance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/email-marketing-estrategias-optimizacion\/#Tendencias_del_email_marketing_en_2024_hacia_la_hiperpersonalizacion_y_la_IA\" >Email marketing trends in 2024: towards hyper-personalization and AI<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Estadisticas_generales_del_email_marketing_%C2%BFpersiste_su_efectividad\"><\/span><strong>General email marketing statistics: does its effectiveness persist?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Despite predictions of its decline, email marketing remains an undisputed leader in return on investment (ROI). According to a study by Adestra and The Econsultancy, <strong>email outperforms SEO and PPC, with 73% of companies rating their ROI as excellent or good<\/strong>. Surprisingly, despite these results, email still accounts for only 13% of the marketing budget, but directly impacts 19% of sales according to 2019 data.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"722\" height=\"800\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/email-mkg-roi.webp\" alt=\"email marketing roi\" class=\"wp-image-5342\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/email-mkg-roi.webp 722w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/email-mkg-roi-271x300.webp 271w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Investment in email marketing translates into an impressive ROI of \u20ac32 for every euro invested, according to the DMA.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_valor_de_una_direccion_de_email_estrategias_y_sectores\"><\/span><strong>The value of an email address: strategies and sectors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Experian reports that, on average, an email address is worth \u20ac84.50, varying by industry. Sectors such as tourism value an email at \u20ac236, while the retail sector drops to \u20ac79. This data highlights the importance of lead generation and its direct influence on a company's ROI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimizacion_de_campanas_mejores_dias_para_enviar_emails\"><\/span><strong>Campaign optimization: best days to send emails<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">According to a study by Omnisend, the first 10 days of the month have the best performance in open, click-through and conversion rates. Globally, the 29th day stands out as the best day to send marketing emails.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tasas_de_apertura_y_clic_claves_para_evaluar_el_exito\"><\/span><strong>Open and click-through rates: keys to assessing success<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">GetResponse statistics provide valuable information on open and click-through rates. The average open rate is 22.86%, while the average click-through rate (CTR) is 3.71%. The subscription rate stands at 0.21%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Emails_de_abandono_recuperando_ventas_perdidas\"><\/span><strong>Abandonment emails: recovering lost sales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Facing the challenge of abandoned carts, recovery emails show a significant impact. According to SaleCycle, the global average reveals a 4,43% increase in sales. Sectors such as fashion, jewelry and sports experience even higher performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The average open rate for this type of email is 40.1% and the click-through rate is 28.64%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Test_AB_en_email_una_de_las_mejores_opciones_para_optimizar_nuestros_mails\"><\/span><strong>A\/B testing in email: one of the best options to optimize our mailings<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An A\/B test is about comparing different email variables by testing them and getting valuable results to optimize our emails.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\/B tests are used in less than 50% of campaigns. And of the marketing teams, in 87% of the cases they are only used with two options (A\/B test) instead of using more: A\/B\/C\/D...<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\/B\/X testing is one of the best ways to optimize the effectiveness of our mailings and we should take advantage of it to improve our results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Personalizacion_en_email_marketing_emails_hechos_especialmente_para_ti\"><\/span><strong>Personalization in email marketing: emails made especially for you<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">According to the Adestra study, 82% of the participants stated that personalization not only improves the open rate, but also contributes to an increase in the click-through rate, as stated by 75%. In addition, other positive benefits are highlighted, such as an increase in user satisfaction, a notable increase in sales (58%).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Influencia_en_el_consumidor_%C2%BFTiene_influencia_el_email_marketing_en_nuestras_compras\"><\/span><strong>Influence on the consumer: Does email marketing influence our purchases?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">According to a study by Bluehornet, 50.7% of respondents say that email influences their purchasing decisions at least once a month. 23.8% indicate that this influence is manifested several times a month, while 20.6% mention that it occurs at least once a year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_marketing_en_moviles_%C2%BFcuanto_ha_crecido\"><\/span><strong>Email marketing on mobile: how much has it grown?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The following graph from Litmus shows the great growth of mobile devices, the opposite trend of desktop and the stability of web mail.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"726\" height=\"806\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/email-mkg-open-rate.webp\" alt=\"email marketing open rate\" class=\"wp-image-5345\" style=\"width:841px;height:auto\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/email-mkg-open-rate.webp 726w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/email-mkg-open-rate-270x300.webp 270w\" sizes=\"(max-width: 726px) 100vw, 726px\" \/><\/figure>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tamano_de_las_listas_%C2%BFinfluye_en_el_rendimiento\"><\/span><strong>List size: does it influence performance?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Email statistics often depend a lot on the size of the contact lists, because it directly affects the KPI or your performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, in lists with more than 100,000 contacts, the open rate drops to 12.11%. However, in lists of up to 2,500 emails, it is 31.77%. The same happens with metrics such as CTR as with the open rate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_mercado_del_email_dominio_de_Gmail_e_iPhone\"><\/span><strong>The email market: Gmail and iPhone dominance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The email market is competitive, with Gmail and iPhone leading with 29% and 28% market share, respectively, according to a Litmus study based on 1.17 billion emails.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tendencias_del_email_marketing_en_2024_hacia_la_hiperpersonalizacion_y_la_IA\"><\/span><strong>Email marketing trends in 2024: towards hyper-personalization and AI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Looking ahead, email marketing trends in 2024 include hyper-personalization of campaigns, the prominence of artificial intelligence, strategic email subject lines, interactive emails and the incorporation of WhatsApp as a communication channel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In summary, the <a href=\"https:\/\/www.geotelecom.es\/en\/marketing-automation\/\">email marketing<\/a> remains a powerful tool in 2024. Companies should take advantage of current statistics and trends to optimize their campaigns, implement customized strategies and adapt to the constant evolution of the digital market.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Accessibility, list cleansing and constant innovation will be key to continued success in the exciting world of email marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do you want to get results for your business thanks to this tool? <strong>Geotelecom can help you<\/strong>, you only have to <a href=\"https:\/\/www.geotelecom.es\/en\/contact\/\">contact us at<\/a> and tell us your case to make a personalized assessment. We will tell you step by step how we will help you, call us!<\/p>","protected":false},"excerpt":{"rendered":"<p>In this article, after researching different recent research sites such as SaleCycle, we will explore the most relevant email marketing statistics.<\/p>","protected":false},"author":111,"featured_media":6445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-5348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mail-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La importancia del email marketing y estrategias para optimizar resultados - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/email-marketing-optimization-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La importancia del email marketing y estrategias para optimizar resultados - 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