{"id":5355,"date":"2023-12-22T10:56:29","date_gmt":"2023-12-22T10:56:29","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/que-es-el-seo-on-page-y-off-page\/"},"modified":"2026-04-08T14:37:36","modified_gmt":"2026-04-08T14:37:36","slug":"what-is-seo-on-page-and-off-page","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/que-es-el-seo-on-page-y-off-page\/","title":{"rendered":"What is on page and off page SEO"},"content":{"rendered":"<p class=\"wp-block-paragraph\">When it comes to working on web positioning and carrying out a good SEO strategy, it is essential to <a href=\"https:\/\/www.geotelecom.es\/en\/seo-agency\/\">SEO strategy<\/a> it is essential to understand that the different actions you are going to perform have a clear difference: <strong>SEO on page and SEO off page<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The former focuses on what you do within your own website to improve its position in search engines, while the latter relates to external actions that impact its visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In today's post we will talk to you about the <strong>differences between on page SEO and off page SEO<\/strong> and the different strategies you can carry out in each of them and how they will benefit you.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-el-seo-on-page-y-off-page\/#%C2%BFQue_es_el_SEO_on_page\" >What is on page SEO?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-el-seo-on-page-y-off-page\/#Estrategias_que_se_pueden_aplicar_en_el_SEO_on-page\" >Strategies that can be applied in on-page SEO<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-el-seo-on-page-y-off-page\/#Haz_ajustes_de_SEO_tecnico\" >Make technical SEO adjustments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-el-seo-on-page-y-off-page\/#Redacta_contenidos_de_calidad_e_interes_para_el_usuario\" >Write quality and interesting content for the user.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-el-seo-on-page-y-off-page\/#Crea_una_red_de_enlaces_internos\" >Create a network of internal links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-el-seo-on-page-y-off-page\/#Optimiza_la_velocidad_de_carga\" >Optimizes loading speed<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-el-seo-on-page-y-off-page\/#_%C2%BFQue_es_el_SEO_off_page\" >&nbsp;What is off page SEO?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-el-seo-on-page-y-off-page\/#Como_trabajar_el_SEO_off_page\" >How to work on off page SEO<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-el-seo-on-page-y-off-page\/#Optimiza_tu_perfil_de_Google_My_Business\" >Optimize your Google My Business profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-el-seo-on-page-y-off-page\/#Crea_una_estrategia_de_link_building\" >Create a link building strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-el-seo-on-page-y-off-page\/#Acciones_externas_a_SEO\" >Actions external to SEO<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-el-seo-on-page-y-off-page\/#Diferencias_entre_SEO_on_page_y_SEO_off_page\" >Differences between on page SEO and off page SEO<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_el_SEO_on_page\"><\/span>What is on page SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On Page SEO are <strong>all the organic practices and strategies that we apply within a website to improve its visibility and positioning<\/strong> in search engines. By working on it, you will increase the probability that your website will appear in the first search results when people search for topics related to your content or business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A well-optimized page, with a clear structure, relevant content and simple navigation, is not only more visible, it also <strong>offers a better browsing experience<\/strong> to users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What also <strong>will help to increase confidence <\/strong>from users and search engines. This process will generate new external links and recommendations that will strengthen your off page SEO strategy and consolidate your site as a reliable source of information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Estrategias_que_se_pueden_aplicar_en_el_SEO_on-page\"><\/span>Strategies that can be applied in on-page SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now that we have the theory, let's see how you can apply in practice certain methods to give visibility and performance to your website:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Haz_ajustes_de_SEO_tecnico\"><\/span>Make technical SEO adjustments<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Technical SEO adjustments are fundamental to optimize a website from its structure and configuration. These actions <strong>facilitate understanding and traceability<\/strong> of the site by search engines. This makes your website better indexing, content comprehension and, therefore, an improvement in positioning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some of<strong> technical SEO settings include<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>robots.txt file<\/li>\n\n\n\n<li>Site map (sitemap)<\/li>\n\n\n\n<li>Meta Tags<\/li>\n\n\n\n<li>HTML headers<\/li>\n\n\n\n<li>URL Optimization<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Redacta_contenidos_de_calidad_e_interes_para_el_usuario\"><\/span>Write quality and interesting content for the user.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Content is a fundamental part of on page SEO, since it allows search engines to find relevant keywords and understand the intent of each URL. But this task goes beyond simply including keywords, it is about <strong>create unique, valuable and relevant content<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are two key points to work on in content writing:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Optimize your product pages, categories and tabs<\/strong> (in case you are an ecommerce) where you include information of value to the user on a specific topic. This helps search engines to understand the relevance of the product and helps users to make informed purchasing decisions.<\/li>\n\n\n\n<li><strong>Create a blog<\/strong> that has updated content that provides value to users. This can include informative articles, guides, analysis, practical advice or even multimedia content that solves doubts and offers useful and reliable information.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Working on content will allow you to generate trust among users, increasing visibility and engagement with your website. As well as differentiate yourself from your competition. <strong>Google values the originality of the content<\/strong> and always seeks to show the most relevant and useful results to users.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Crea_una_red_de_enlaces_internos\"><\/span>Create a network of internal links<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Another essential task within on page SEO is the creation of a network of internal links, also known as interlinking. This strategy <strong>involves linking to different pages within your own website<\/strong>, strengthening the structure and relevance of your website from within.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you create internal links, you are building a web of information that will <strong>guides users, and search engines, to related content.<\/strong>. This also enhances the browsing experience by providing them with a direct way to learn more about topics of interest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, interlinking <strong>distributes authority and relevance<\/strong> between the different pages of your site. When you link one page to another, you are indicating to search engines that there is a relationship between them, which can improve the position in search results.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimiza_la_velocidad_de_carga\"><\/span>Optimizes loading speed<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The loading speed of a website is crucial to any SEO strategy, as it directly impacts the user experience and the ranking of your website in search results. For example, <strong>Google rewards sites that load in less than 3 seconds<\/strong> and offer fast and efficient navigation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If a website takes too long to load, users tend to abandon it and look elsewhere for information.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To work in <strong>improve web performance<\/strong> you should keep in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Image optimization<\/strong>The following is essential: reduce the size of the images without compromising the quality.&nbsp;<\/li>\n\n\n\n<li><strong>Minification of CSS and JavaScript<\/strong>Removes blank spaces, comments and unnecessary characters.<\/li>\n\n\n\n<li><strong>Reduce the number of redirects<\/strong> and external resource requests. This can significantly improve loading speed.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_%C2%BFQue_es_el_SEO_off_page\"><\/span>&nbsp;What is off page SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Off page SEO are all actions and strategies performed outside the website to improve its authority, relevance and visibility. <\/strong>in search engines. Unlike on page SEO, which focuses on the internal optimization of the site, off page SEO seeks to strengthen the reputation and credibility of the site through external factors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this case, <strong>your website will receive traffic from various external sources<\/strong>, such as social media profiles, participation in relevant forums, positive reviews in directories, media mentions and any other activity that generates interest and recognition outside your own domain.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_trabajar_el_SEO_off_page\"><\/span>How to work on off page SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">What do you have to do to work on the off page SEO of your website? Here are the keys to get started:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimiza_tu_perfil_de_Google_My_Business\"><\/span>Optimize your Google My Business profile<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Optimizing your Google My Business profile is essential, especially for <a href=\"https:\/\/www.geotelecom.es\/en\/seo-local\/\">Local SEO<\/a>. In this way, you will have <strong>greater chance of appearing in local search results<\/strong> and Google maps, impressing users searching for nearby products or services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By working with it you will also be creating a reliable source of information for local users. In it you can include details such as your address, phone number, opening hours, link to your website and customer reviews, thus<strong> you will increase user confidence<\/strong> and make it easier for them to find you.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Crea_una_estrategia_de_link_building\"><\/span>Create a link building strategy<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">In contrast to interlinking, link building is a <strong>is based on obtaining external links from other web sites<\/strong> to yours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key is for these links to come from websites with higher domain authority and traffic than you, as these <strong>act as votes of confidence<\/strong> for search engines.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To carry out your strategy, <strong>seeks partnerships with relevant media outlets and blogs<\/strong>. The goal is to make these sites talk about you, which will improve your authority and increase your web positioning.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Acciones_externas_a_SEO\"><\/span>Actions external to SEO<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">In off page SEO,<strong> all external actions have a significant impact<\/strong>. In addition to the above strategies, there are other key areas to work on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Work on your brand image<\/strong>The design relationship of all publications, whether in social networks, banners, newsletters or the website, is essential to create a <a href=\"https:\/\/www.geotelecom.es\/en\/brand-image\/\">visual corporate identity<\/a> recognizable.\u00a0<\/li>\n\n\n\n<li><strong>Have an active presence in social networks<\/strong>Share relevant content, interact with your followers and encourage their participation to increase brand visibility and reach.<\/li>\n\n\n\n<li><strong>Participate in forums<\/strong>Being active in communities related to your industry allows you to interact directly with your audience, build relationships and establish yourself as a reference.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diferencias_entre_SEO_on_page_y_SEO_off_page\"><\/span>Differences between on page SEO and off page SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On page SEO and off page SEO strategies <strong>differ mainly in where they are applied<\/strong>. While the former ensures that the website is technically optimized and has quality content, the latter strengthens the authority and credibility of the site through external mentions and link building.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Geotelecom we are a <a href=\"https:\/\/www.geotelecom.es\/en\/\">digital marketing agency<\/a> where we understand the relevance of both strategies and <strong>we offer a comprehensive approach<\/strong> to improve online visibility and help achieve top rankings in Google. <a href=\"https:\/\/www.geotelecom.es\/en\/contact\/\">Contact with us<\/a> and start building a solid online presence.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>On page SEO focuses on what you do within your own website to improve its position in search engines, while off page SEO deals with external actions that impact its visibility.<\/p>","protected":false},"author":111,"featured_media":6447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,30],"tags":[],"class_list":["post-5355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posicionamiento-web","category-principal"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e9 es el SEO on page y off page - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/what-is-seo-on-page-and-off-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 es el SEO on page y off page - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"El SEO on page se centra en lo que haces dentro de tu propio sitio web para mejorar su posici\u00f3n en los buscadores, mientras que el SEO off page trata las acciones externas que impactan en su visibilidad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/what-is-seo-on-page-and-off-page\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-22T10:56:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-08T14:37:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-66.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is on page and off page SEO - 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