{"id":5358,"date":"2023-11-28T11:56:44","date_gmt":"2023-11-28T11:56:44","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/black-friday-estrategia-anual\/"},"modified":"2026-03-30T14:16:44","modified_gmt":"2026-03-30T14:16:44","slug":"black-friday-annual-strategy","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/black-friday-estrategia-anual\/","title":{"rendered":"Black Friday: how to work it throughout the year?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">As we all know, Black Friday is one of the key moments for ecommerce and commerce in general, that's why in this post we are going to tell you <strong>steps to follow to be on time and have the best week of the year <\/strong>as defined as possible, anticipating problems that may arise. We will also tell you what to do afterwards. Black Friday does not end immediately after the date, the actions in the aftermath are equally important to avoid repeating past mistakes and, above all, to implement improvements for next year.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For this very reason, <strong>we will explain below all the work behind this great date<\/strong>, The first months of the year, starting in August and September and ending in December, when we fully enter into the <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/peak-season-what-is-events\/\">Peak Season<\/a>.\u00a0<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/black-friday-estrategia-anual\/#%C2%BFQue_hacer_durante_los_meses_previos_a_Black_Friday\" >What to do during the months leading up to Black Friday?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/black-friday-estrategia-anual\/#Agosto\" >August<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/black-friday-estrategia-anual\/#Septiembre\" >September<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/black-friday-estrategia-anual\/#Octubre\" >October<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/black-friday-estrategia-anual\/#Noviembre\" >November<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/black-friday-estrategia-anual\/#%C2%BFQue_hacer_durante_la_semana_de_Black_Friday\" >What to do during Black Friday week?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/black-friday-estrategia-anual\/#%C2%BFQue_hacer_despues_de_la_semana_de_Black_Friday\" >What to do after Black Friday week?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_hacer_durante_los_meses_previos_a_Black_Friday\"><\/span>What to do during the months leading up to Black Friday?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before you start thinking about Black Friday itself, preparation is crucial:&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Agosto\"><\/span>August<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday is still 4 months away, but it is a good time to start thinking and preparing the whole strategy for the month of November. It is a month to review, think new ideas and draw the roadmap for the following months.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Review what was sold in the previous year. <\/strong>Most successful products and categories. It is important to consider the new catalog that we have included during this year.&nbsp;<\/li>\n\n\n\n<li>Make an outline of the <strong>categories to be promoted <\/strong>and assess whether you should include other major ones.<\/li>\n\n\n\n<li>Update the <strong>BF landing page<\/strong> for the current year in which we will be listing the products that will be offered during the promotion.<\/li>\n\n\n\n<li>With these categories in mind,<strong> stock up prior to the rate change. <\/strong>Many suppliers update rates in September and can help us save on purchases.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Septiembre\"><\/span>September<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This September will be the month when we will define Black Friday so that during October we can work on preparing and not on defining strategies. So the time has come to make decisions.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Idea gifts\/gifts<\/strong> that with every order you are going to give to your customers.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dale <strong>visibility to Black Friday landing<\/strong> to receive interested traffic, if you already have it from previous years update it so that visitors have an idea of what awaits them.<\/li>\n\n\n\n<li><strong>Negotiate with financiers, 0% of interest,<\/strong> if for that period you can get good conditions for your customers<\/li>\n\n\n\n<li>Analyzes in detail <strong>last year's sales and current year's informational and transactional searches,<\/strong> you will be able to make a forecast of what people are looking for and buying for Black Friday.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Octubre\"><\/span>October<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the month leading up to the big week, we have to go about finalizing important things so that we don't get caught by the other one, among those things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Touch <strong>negotiate the discounts that the brands and suppliers allow us to make<\/strong>, They tend to put impediments if our proposal exceeds the discount of the brands themselves.<\/li>\n\n\n\n<li><strong>Stock up for good<\/strong>, Thanks to the analysis made previously and the proximity to November, it is the time to stock up on everything that will finally be offered.<\/li>\n\n\n\n<li><strong>Define the budget and investment for advertising campaigns.<\/strong> based on results from previous years.<\/li>\n\n\n\n<li>Knowing the strategy to be followed, <strong>designs banners and graphic resources<\/strong>, and the necessary adaptations for the campaigns in the different channels.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Noviembre\"><\/span>November<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The busiest month of the year has arrived in our ecommerce. Before the week of Black Friday, we already notice more movement. If we have managed to keep up to date with the previous points, November will surely go smoothly, although we must be alert for any unforeseen event.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ambient web<\/strong> to create hype as your potential customer will be looking for information and it will be good for them to know that you will be doing a promotion.&nbsp;<\/li>\n\n\n\n<li><strong>Increased investment in advertising<\/strong> with campaigns to inject traffic so that you can then use that traffic on different audiences to retarget.<\/li>\n\n\n\n<li><strong>Finalize preparations, procurement and logistics.<\/strong> These will be days with more daily orders and we do not want to overflow and not be able to attend all of them with quality.&nbsp;<\/li>\n\n\n\n<li>Maintain a<strong> monitoring and continuous communication with all departments and partners involved. <\/strong>Since the success of the promotion depends on everyone equally and we do not want to leave anything unarticulated.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_hacer_durante_la_semana_de_Black_Friday\"><\/span>What to do during Black Friday week?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This is THE WEEK<\/strong>, We say the week because there are few ecommerce that limit themselves to have offers only on Fridays. During this week <strong>the work is based on keeping track of all the things that happen<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analyzes promotional actions followed and sales and revenues<\/strong> that they are having.<\/li>\n\n\n\n<li>With the above analysis, <strong>optimize your strategy on a daily basis<\/strong> in relation to the results obtained.<\/li>\n\n\n\n<li><strong>Review the campaign budget<\/strong> constantly <strong>and its profitability<\/strong> to adjust according to this.<\/li>\n\n\n\n<li>It highlights the best-selling products, either from the web or in campaigns, and hides out-of-stock products so that the user does not lose focus.<\/li>\n\n\n\n<li>Make a <strong>monitoring of possible errors that may occur on your website<\/strong>, The system has been tested to ensure that it is working properly, from navigation to payment methods.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_hacer_despues_de_la_semana_de_Black_Friday\"><\/span>What to do after Black Friday week?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It's finally over! Now the Black Friday hangover can't stop us from doing the most important thing, analyzing everything that has happened so that next year we can do even better.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It is necessary to <strong>analyze the overall results<\/strong> and results in each strategic action.<\/li>\n\n\n\n<li><strong>Be critical of the results and evolution of promotions.<\/strong> If good sales have required a lot of investment and effort, they may not be so good, so put the data in real terms.<\/li>\n\n\n\n<li><strong>Check the result of your stock,<\/strong> depending on the advertising actions. Knowing whether you were left with stock or if you were short, it was a question of the price of the type of action, will help you next year to define it even better.<\/li>\n\n\n\n<li><strong>Analyze profitability, expense and sales performance<\/strong> objectively, review the cost of each one and the actual income and result, in order to assess its overall impact.<\/li>\n\n\n\n<li>This is the icing on the cake: <strong>leave<\/strong> <strong>all the conclusions <\/strong>for the coming year. You will be grateful the following August and, above all, your customer.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Here we leave you our planning and all these tips, and with them we hope that your next Black Friday will not catch you disconnected.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if you need help to boost your ecommerce, <strong>at Geotelecom we have a<\/strong> <a href=\"https:\/\/www.geotelecom.es\/en\/business-intelligence\/\">Business Intelligence team<\/a> to help you in your strategy from start to finish. <a href=\"https:\/\/www.geotelecom.es\/en\/contact\/\">Contact us now<\/a> and we will tell you how we work.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Below we will explain all the work behind this great date, starting with the months of August and September and ending in the month of December.<\/p>","protected":false},"author":42,"featured_media":6442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-5358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday: \u00bfc\u00f3mo trabajarlo a lo largo del a\u00f1o? - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/black-friday-annual-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday: \u00bfc\u00f3mo trabajarlo a lo largo del a\u00f1o? - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"A continuaci\u00f3n os explicaremos todo el trabajo que hay detr\u00e1s de esta gran fecha, empezando por los meses de agosto y septiembre y finalizando en el mes de diciembre.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/black-friday-annual-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-28T11:56:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T14:16:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-71.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Black Friday: how to work it throughout the year? - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/black-friday-annual-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Black Friday: \u00bfc\u00f3mo trabajarlo a lo largo del a\u00f1o? - Geotelecom","og_description":"A continuaci\u00f3n os explicaremos todo el trabajo que hay detr\u00e1s de esta gran fecha, empezando por los meses de agosto y septiembre y finalizando en el mes de diciembre.","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/black-friday-annual-strategy\/","og_site_name":"Geotelecom","article_published_time":"2023-11-28T11:56:44+00:00","article_modified_time":"2026-03-30T14:16:44+00:00","og_image":[{"width":400,"height":400,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-71.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/black-friday-estrategia-anual\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/black-friday-estrategia-anual\/"},"author":{"name":"","@id":""},"headline":"Black Friday: \u00bfc\u00f3mo trabajarlo a lo largo del a\u00f1o?","datePublished":"2023-11-28T11:56:44+00:00","dateModified":"2026-03-30T14:16:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/black-friday-estrategia-anual\/"},"wordCount":1216,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/black-friday-estrategia-anual\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-71.jpg","articleSection":["E-commerce"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/black-friday-estrategia-anual\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/black-friday-estrategia-anual\/","url":"https:\/\/www.geotelecom.es\/blog\/black-friday-estrategia-anual\/","name":"Black Friday: how to work it throughout the year? 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