<\/div>\n\n\n\n
Let's go to \u00abProperty configuration\/Data collection and modifications\u00bb.\u00bb<\/strong><\/p>\n\n\n\nWe click on the data flow <\/strong>and we make sure the enhanced measurement is active. This will allow us to automatically measure Web site search events, file downloads, and form interactions, <\/strong>among others. Then click on Configure label settings<\/em>:<\/p>\n\n\n\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
We click on the little arrow to display the \u201chidden\u201d options that Google doesn't want us to find and there we arrive at Specify unwanted references<\/strong>:<\/p>\n\n\n\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
Here we must exclude those URLs that hinder the correct attribution of the sales of our e-commerce, most of which will be payment gateways. To see which URLs we are talking about, we should take a look at the channel Referral <\/em>User Acquisition, for example.<\/p>\n\n\n\n<\/div>\n\n\n\n
<\/span>How to configure data collection<\/span><\/h2>\n\n\n\n<\/div>\n\n\n\n
Go to Property Configuration\/Data Collection and Modification\/Data Collection<\/strong><\/p>\n\n\n\nGoogle Signals<\/strong> must be active to collect demographic and interest data from our website visitors. This also implies that if the traffic is not very large, data thresholds are applied below which Google hides information from us for the \u201csecurity\u201d of our users.<\/p>\n\n\n\nIt is also necessary to make sure that the Consent to user data collection<\/strong> is confirmed (if not, our Audiences in Google Ads, among other things, will not work).<\/p>\n\n\n\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
We continue with Property Configuration\/Data Collection and Modification\/Data Retention:<\/strong><\/p>\n\n\n\nHere we must check the highest option that Analytics gives us which is. 14 months<\/strong>. This is the maximum time our users can remain on our remarketing audience lists.<\/p>\n\n\n\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
We are now moving to Property Settings\/Data Display\/Events:<\/strong><\/p>\n\n\n\nLet's assume that the event purchase <\/strong>is well configured and that it collects purchases and value correctly. In addition, we should have implemented (and marked as conversion) the view_item, add_to_cart and begin_checkout events<\/strong>. Other recommended ones would be view_item_list, remove_from_cart, add_payment_info, add_shipping_info, etc but to view the data in e-commerce Shopping Cart the first 4 are a must:<\/p>\n\n\n\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
If you do not have these events installed, you should contact your developer to implement them as soon as possible. Once they are ready, they will start to be collected in GA-4 and you will only need to mark them as a conversion. It is also possible to create them easily with Google Tag Manager.<\/p>\n\n\n\n
<\/div>\n\n\n\n
<\/span>Audience configuration<\/span><\/h2>\n\n\n\n<\/div>\n\n\n\n
We now turn to the Hearings<\/strong> found in Property Settings\/Data Display\/Audiences:<\/strong><\/p>\n\n\n\nThe basic audiences that we must have configured are the general audiences of website users, cart audiences (you must have the add_to_cart event installed), buyers (purchase event)... we also recommend creating abandoned cart audiences, recurring users and any other audience that collects users of your site who have completed some valuable action. Having enabled enhanced measurement, you will also be able to create audiences of users who have performed a search on the site. Importantly, once they have been created, you need to to our Google Ads campaigns<\/strong> which is where they will be most useful to us.<\/p>\n\n\n\nWe continue in Data Visualization and go now with Identity for reports<\/strong>In this section we tell GA-4 what signals we want it to take into account when collecting data and whether there are gaps<\/em> of information, how to solve them. We will briefly explain each one of them since this point is crucial<\/strong> for data analysis:<\/p>\n\n\n\n\nMixing<\/strong>The first thing Analytics does is to identify the user by User-Id. If we do not collect this parameter, Analytics then asks Google Signals. If we don't have information from Google Signals either, then the Device ID is used. And if all else fails, Analytics will use the following data modeled<\/em> of similar visitors to make an estimate and fill in the gaps.<\/li>\n\n\n\nObserved<\/strong>similar to the previous option, but without the option of model <\/em>data. In case there is no User-Id, Google Signals or Device ID, the data will be lost.<\/li>\n\n\n\nBased on the Dispositvo:<\/strong> Google Analytics only takes into account the Device ID to collect the information. Enabling this option, the data looks more like what we used to see in Universal Analytics, so for the moment, for us it is the best option.. <\/strong>If you don't see it, click on the little arrow.<\/li>\n<\/ul>\n\n\n\nNote that you can switch between these options as many times as you want and make comparisons, since the data viewing with each of them is instantaneous and retroactive.<\/p>\n\n\n\n
<\/div>\n\n\n\n
<\/div>\n\n\n\n
Finally, we have to ensure that our Google Analytics property is linked to other Google products <\/strong>(last option in Property Settings). In our case, we are particularly interested in linking to Google Ads, Google Merchant Center and Google Search Console. If you are unable to do this, an Administrator with higher permissions may have to do it for you.<\/p>\n\n\n\nAnd that's it! Now all that remains is to customize the user interface to put it to our liking, customize the reports and create the scans we deem appropriate. But this is already the subject of another post \ud83d\ude09.<\/p>\n\n\n\n
And you, do you miss any configuration that for you is essential? Have you \u201coverlooked\u201d any of them? Tell us in the comments<\/p>","protected":false},"excerpt":{"rendered":"
Here are the basic configurations that every Analytics GA-4 property linked to an e-commerce should have in place.<\/p>","protected":false},"author":111,"featured_media":6451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-5374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-herramientas"],"yoast_head":"\n
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