{"id":5387,"date":"2023-10-17T15:49:56","date_gmt":"2023-10-17T15:49:56","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/que-es-google-hotel-ads\/"},"modified":"2026-04-08T14:42:46","modified_gmt":"2026-04-08T14:42:46","slug":"what-is-google-hotel-ads","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/que-es-google-hotel-ads\/","title":{"rendered":"What is Google Hotel Ads and how does it work?"},"content":{"rendered":"<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"body\">\n<div>\n<div class=\"post-header\">\n<p><span style=\"font-weight: 400;\">In an increasingly connected world, travel planning has become easier, more accessible and efficient than ever before.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Among the many tools that have revolutionized the way we search for and book hotels is Google Hotel Search, a powerful platform that simplifies the search for accommodation and provides travelers with a more convenient experience.\u00a0<\/span><\/p>\n<p><b>In this article we will dive into the world of Google Hotel Search.<\/b><span style=\"font-weight: 400;\">, We explore its features, advantages and how this innovative tool has changed the way we organize our hotel stays.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-google-hotel-ads\/#%C2%BFQue_es_Google_Hotel_y_de_donde_viene\" >What is Google Hotel and where does it come from?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-google-hotel-ads\/#%C2%BFQue_caracteristicas_ofrece_Google_Hotel_como_metabuscador\" >What features does Google Hotel offer as a metasearch engine?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-google-hotel-ads\/#%C2%BF_Como_es_Google_Hotel_actualmente\" >What is Google Hotel like today?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-google-hotel-ads\/#Posicionamiento_organico\" >Organic positioning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-google-hotel-ads\/#Posicionamiento_de_pago\" >Paid positioning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-google-hotel-ads\/#%C2%BFCuando_aparece_el_metabuscador_de_Google_Hotel\" >When does the Google Hotel metasearch appear?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-google-hotel-ads\/#%C2%BFComo_podemos_realizar_e_implementar_campanas_en_Google_Hotel_Ads\" >How can we create and implement campaigns in Google Hotel Ads?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-google-hotel-ads\/#Feed_con_las_habitaciones_yo_alojamientos_y_sus_caracteristicas\" >Feed with the rooms and\/or accommodations and their features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-google-hotel-ads\/#Cuenta_de_Google_Hotel_Center_para_alojar_el_feed\" >Google Hotel Center account (to host the feed)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-google-hotel-ads\/#Capacidad_tecnologica_para_integracion_directa_y_respuesta_a_los_requests\" >Technological capacity (for direct integration and response to requests)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/que-es-google-hotel-ads\/#i\" >\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_Google_Hotel_y_de_donde_viene\"><\/span><span style=\"font-weight: 400;\">What is Google Hotel and where does it come from?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Source: Google Hotel Finder, <\/b><span style=\"font-weight: 400;\">was known as such in 2011, when it was launched.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google specializes as a metasearch engine for hotels (some examples of metasearch engines are Booking or Tripadvisor).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It allowed hotels to advertise only through paid advertising.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focused only for OTAs (Online Travel Agencies).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">What was the problem with this metasearch engine? The main weakness it had was that you had to have <\/span><b>advanced knowledge of SEM<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And what were the solutions they came up with to improve it? <\/span><b>Simplified the tool<\/b><span style=\"font-weight: 400;\"> to make it accessible to both agencies and their own clients, in addition to making it free of charge. Consequently, they created Google Hotel Free Links (which is the organic part we know today).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The final result of the implementation of all possible improvements was the consolidation of<\/span><b> Google Hotel as a metasearch engine<\/b><span style=\"font-weight: 400;\">, creating<\/span><a href=\"https:\/\/support.google.com\/hotelprices\/answer\/9238461?hl=es\"> <span style=\"font-weight: 400;\">Google Hotel Ads<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_caracteristicas_ofrece_Google_Hotel_como_metabuscador\"><\/span><span style=\"font-weight: 400;\">What features does Google Hotel offer as a metasearch engine?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This is what it has meant <\/span><b>Google Hotel as a metasearch engine:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It has been a new addition among hotel search engines and comparators. In addition, it allows us to <\/span><b>filter by date, location and people<\/b><span style=\"font-weight: 400;\"> that best suits us, unlike others. And the most important thing: it allows us to book and choose directly on the hotel's own platform.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertising in the hospitality industry has reinvented itself, incorporating <\/span><b>new payment methods such as:<\/b><\/li>\n<\/ul>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CPC<\/span><span style=\"font-weight: 400;\">is the classic model, you are only charged when users click.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Commission<\/span><span style=\"font-weight: 400;\">%: metasearch engines are paid a percentage for each successful booking (the % varies according to the engine).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Combined<\/span><span style=\"font-weight: 400;\">is a combination of CPC and commission. On the one hand, the CPC brings visibility and on the other hand, the commission will be only for effective sales.<\/span><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>It is no longer necessary to advertise exclusively on the major metasearch engines.<\/b><span style=\"font-weight: 400;\"> We also now need to optimize the web correctly to reward us and position us correctly at an organic level.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BF_Como_es_Google_Hotel_actualmente\"><\/span><span style=\"font-weight: 400;\">What is Google Hotel like today?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google Hotel is not only the Ads part, it really consists of two types of positioning:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Posicionamiento_organico\"><\/span><b>Organic positioning<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We have many more options to compare with respect to sponsored placement.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The most important factor for positioning is the final price of the reservation.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Being the \u00abofficial site\u00bb gives us an advantage over other OTAs.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>In order to position ourselves in a natural way, <\/b><span style=\"font-weight: 400;\">regardless of whether you are a hotel or a vacation rental agency, we will need:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connect our booking engine with the \u00abGoogle Hotel Search\u00bb channel and select the rooms\/accommodations we want to show.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Refine our company profile with as much data as we can offer about our business (well-selected main category, services, contact, location, hours, etc.).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Posicionamiento_de_pago\"><\/span><b>Paid positioning<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Only 4 options will appear, which will be the ones that have had the highest relevance and bidding with respect to the rest.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It always appears at the top of the section.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is not the most relevant thing to leave the first one, since the main factor is <\/span><b>have the lowest price<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Normally the most important OTAs are advertised, since they have the largest client portfolio and may be their own suppliers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Those in which the hotel has connectivity are advertised.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFCuando_aparece_el_metabuscador_de_Google_Hotel\"><\/span><b>When does the Google Hotel metasearch appear?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In short, this meta-search engine may appear in these situations:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When we search for a specific hotel in the Google search engine, the hotel's company profile will appear next to the search network, next to the Google hotel meta-search engine, placing the comparison in organic and sponsored.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When we are in the Maps network and we go to search for a specific hotel or by keywords that relate to it, both positions will appear in its lodging file.<\/span><\/p>\n<p><br \/><br \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_podemos_realizar_e_implementar_campanas_en_Google_Hotel_Ads\"><\/span><span style=\"font-weight: 400;\">How can we create and implement campaigns in Google Hotel Ads?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">According to Google itself, in theory we would need only 3 elements to be able to create Google Ads campaigns:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Feed_con_las_habitaciones_yo_alojamientos_y_sus_caracteristicas\"><\/span><span style=\"font-weight: 400;\">Feed with the rooms and\/or accommodations and their features<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We need a feed of availability and prices, which is updated with our booking engine regularly, so that Google can pull our updated info at all times to ensure price and availability accuracy. That is, the feed will collect both the availability information and the characteristics of the accommodations according to the user's searches. The data in this feed is more static, and is called \u201croom data\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, we need a complementary feed with itinerary data: This is the most variable part we will see this feed as it depends on availability and changes we can make in prices.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cuenta_de_Google_Hotel_Center_para_alojar_el_feed\"><\/span><span style=\"font-weight: 400;\">Google Hotel Center account (to host the feed)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In addition to creating the account, we will need to upload our<\/span><a href=\"https:\/\/support.google.com\/hotelprices\/answer\/10123427\"> <span style=\"font-weight: 400;\">Google Hotel Center account<\/span><\/a><span style=\"font-weight: 400;\"> a file in which we are going to specify which landing pages or URLs users will visit once they click on a Google Hotel ad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is normal to have a single website and domain to take users to depending on the language, currency and even device. The only thing to keep in mind is that this file can be updated at any time from the Hotel Center platform.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Capacidad_tecnologica_para_integracion_directa_y_respuesta_a_los_requests\"><\/span><span style=\"font-weight: 400;\">Technological capacity (for direct integration and response to the <\/span><i><span style=\"font-weight: 400;\">requests<\/span><\/i><span style=\"font-weight: 400;\">)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google makes us <\/span><i><span style=\"font-weight: 400;\">pull request<\/span><\/i><span style=\"font-weight: 400;\"> to cache our hotel and room info in your search engine. This is updated several times a day to provide this information based on user searches.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For data that may be missing or possible information that may not give a very accurate result, there is the Live Queries tool that allows the user to search from Google in a more visual way:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And finally, it is worth noting that, obviously, all the elements mentioned above will be obtained and configured in one way or another depending on whether we decide to delegate this technological part (<\/span><i><span style=\"font-weight: 400;\">partners<\/span><\/i><span style=\"font-weight: 400;\"> connectivity), or we do it ourselves directly:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Direct integration<\/b><span style=\"font-weight: 400;\">Using a Google Connectivity API and having access to a Google Hotel Center account that Google will previously have to create for us through a form.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Integration with third parties<\/b><span style=\"font-weight: 400;\">: they exist <\/span><i><span style=\"font-weight: 400;\">partners<\/span><\/i><span style=\"font-weight: 400;\"> The integration of paid integration tools that do the job of managing the Google Hotel tools is not the most normal thing that Google gives us access to these tools.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If we have all these elements, we could generate in the Google Ads panel itself a Performance Max with a trip objective, we would add the budget, audiences and resources we want and we can start working.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although it should be remembered that these are the<\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9244120?hl=es-419&amp;ref_topic=9238359&amp;sjid=8585994419975662437-EU\"> <span style=\"font-weight: 400;\">bidding strategies<\/span><\/a><span style=\"font-weight: 400;\"> that we can use in the campaign and that are interesting to keep in mind:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Per click (PPC)<\/b><span style=\"font-weight: 400;\">You pay a fixed cost per click, when redirected to your website after clicking from the meta-search engine. Regardless of whether it is cancelled.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>By conversion (PPS or CPA)<\/b><span style=\"font-weight: 400;\">hotels pay a commission, or % of the room\/booking price, including cancellations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Per stay (CPS)<\/b><span style=\"font-weight: 400;\">% is a fixed % of the reservation. We are only charged if the stay is completed, not if it is cancelled.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Other models according to Google:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CPC Percentage (% room price per click).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advanced CPC (Adjusts the automatic CPC according to the probability of booking).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Would you like us to explain this process in more detail? <\/span><b>At Geotelecom we have<\/b><a href=\"https:\/\/www.geotelecom.es\/en\/google-ads-agency\/\"> <span style=\"font-weight: 400;\">experts in SEM campaigns<\/span><\/a><span style=\"font-weight: 400;\"> with which you will be able to stand out from your competition.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.geotelecom.mx\/contacto\/\"><span style=\"font-weight: 400;\">Contact us now<\/span><\/a><span style=\"font-weight: 400;\"> and we will tell you how we work.<\/span><b> Call us!<\/b><\/p>\n<p><br \/><br \/><\/p>\n<\/div>\n<\/div>\n<p style=\"padding-left: 30px; text-align: justify;\">\u00a0<\/p>\n<\/div>\n<div class=\"body\">\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"i\"><\/span>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In this article we will dive into the world of Google Hotel Search, exploring its most outstanding features.<\/p>","protected":false},"author":42,"featured_media":6449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-5387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es Google Hotel Ads y c\u00f3mo funciona? - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/what-is-google-hotel-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es Google Hotel Ads y c\u00f3mo funciona? - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"En este art\u00edculo nos sumergiremos en el mundo de Google Hotel Search, explorando sus caracter\u00edsticas m\u00e1s destacadas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/what-is-google-hotel-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-17T15:49:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-08T14:42:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/cabecera-64.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Google Hotel Ads and how does it work? 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