{"id":5565,"date":"2023-02-07T16:21:07","date_gmt":"2023-02-07T16:21:07","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/estrategias-gamificacion-negocios-empresas\/"},"modified":"2026-03-17T14:46:18","modified_gmt":"2026-03-17T14:46:18","slug":"gamification-strategies-business-companies","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/estrategias-gamificacion-negocios-empresas\/","title":{"rendered":"How to apply gamification to your business with 7 key strategies"},"content":{"rendered":"

To talk about gamification we have to keep in mind the original concept from which this word derives. When we talk about this term, we are referring to games, and specifically to <\/span>those that make use of techniques that generate hooking in their use<\/b>. You may be familiar with games like Candy Crash or Animal Crossing, which are famous not only for the mechanics themselves, but also for their ability to retain users.<\/span><\/p>\n

This type of game is based on <\/span>apply incentives<\/b> such as leveling up, upgrading skills, unlocking utilities or game zones, new skins for appearances, etc. These components keep users hours and hours in front of their favorite games, and this is where marketing has learned to acquire and apply some of its techniques to encourage participation and in <\/span>engagement<\/span><\/i>.<\/span><\/p>\n

The psychological aspect is important, because <\/span>not all game strategies are valid for marketing applications<\/b>, The company does not have the same consistency of use when it comes to implementing certain aspects of the system.<\/span><\/p>\n

A simple definition for this term can be given as follows:<\/span><\/p>\n

\u201cGamification is the application of game theory concepts and techniques in non-game environments, with the goal of engaging the participant in an activity that they find fun, in order to influence their behavior.\u201d<\/span><\/i><\/p>\n

What it boils down to <\/span>applying gaming techniques to commerce<\/b>: linking users interacting with companies as players in the commercial system.<\/span><\/p>\n

There are several factors involved in the acceptance of this technique by users. Among them we can say a very important one:<\/span> human beings are inclined to competitiveness and challenges as a natural basis for their behavior.<\/b>.\u00a0<\/span><\/p>\n

It is clear that not everyone sees life as a competition where having to come first is a matter of life or death, but it is commonplace that we do not want to be last in any positive aspect of our environment.<\/span><\/p>\n

\"gamification<\/p>\n

The establishment of challenges makes people reactivate themselves in a positive way over other more daily activities. <\/span>The problem comes when what was once a challenge becomes a routine<\/b>. That is when we are programmed to follow other currents and forms that give us an outlet for that natural ambition and competitiveness. In other words: we get bored easily. And of course, this has a direct impact on those who pose the challenge: <\/span>the faithful who loved us so much, are now forgetting us<\/b>.\u00a0<\/span><\/p>\n

That is why <\/span>application systems do not have to be unique<\/b>. We can come up with an excellent system, but it needs to be optimized and adapted to new trends within that system. What do most people do?<\/span><\/p>\n