{"id":5615,"date":"2022-03-16T14:10:13","date_gmt":"2022-03-16T14:10:13","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/como-crear-plan-de-comunicacion-empresa\/"},"modified":"2026-04-07T08:21:16","modified_gmt":"2026-04-07T08:21:16","slug":"how-to-create-a-company-communication-plan","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/como-crear-plan-de-comunicacion-empresa\/","title":{"rendered":"How to create a communication plan for your company?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Building a communication plan from scratch is no easy task. In fact, it is, <strong>is the basis for your company to communicate clearly and coherently.<\/strong>, both inside and outside your organization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you know <strong>what to say, to whom and how<\/strong>, If you improvise, everything flows much better: messages arrive consistently, teams work in alignment and results are noticed. On the other hand, if you improvise, messages get lost and opportunities pass you by.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this guide we will show you <strong>how to create a communication plan step by step<\/strong>, The program is practical and simple, so that you can apply it from today.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/como-crear-plan-de-comunicacion-empresa\/#%C2%BFQue_es_un_plan_de_comunicacion_y_por_que_te_interesa\" >What is a communication plan and why are you interested in it?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/como-crear-plan-de-comunicacion-empresa\/#Como_crear_un_plan_de_comunicacion_paso_a_paso\" >How to create a communication plan step by step<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/como-crear-plan-de-comunicacion-empresa\/#1_Define_tus_objetivos\" >1. Define your objectives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/como-crear-plan-de-comunicacion-empresa\/#2_Conoce_a_tu_publico\" >2. Know your audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/como-crear-plan-de-comunicacion-empresa\/#3_Define_tus_mensajes_clave\" >3. Define your key messages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/como-crear-plan-de-comunicacion-empresa\/#4_Elige_los_canales_correctos\" >4. Choose the right channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/como-crear-plan-de-comunicacion-empresa\/#5_Organiza_un_calendario_de_acciones\" >5. Organize a calendar of actions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/como-crear-plan-de-comunicacion-empresa\/#6_Asigna_responsabilidades\" >6. Assign responsibilities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/como-crear-plan-de-comunicacion-empresa\/#7_Mide_resultados_y_ajusta\" >7. Measure results and adjust<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/como-crear-plan-de-comunicacion-empresa\/#Ejemplo_practico\" >Practical example<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/como-crear-plan-de-comunicacion-empresa\/#Errores_que_debes_evitar_al_crear_tu_plan_de_comunicacion\" >Mistakes to avoid when creating your communication plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/como-crear-plan-de-comunicacion-empresa\/#Como_mejorar_tu_plan\" >How to improve your plan<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_un_plan_de_comunicacion_y_por_que_te_interesa\"><\/span>What is a communication plan and why are you interested in it?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A communication plan is, basically, a <strong>map that organizes how your company conveys its messages<\/strong>. It's not just about posting on social networks or sending emails; it goes much further.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Its main value is that it helps to <strong>that everything you say is aligned with the objectives of your company<\/strong>. This not only improves your image, but also makes it easier for your team to know what to do and how to act in each situation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_crear_un_plan_de_comunicacion_paso_a_paso\"><\/span>How to create a communication plan step by step<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Define_tus_objetivos\"><\/span>1. Define your objectives<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Before you do anything, ask yourself: \u201cWhat are you doing?\u201c<strong>What do I want to achieve with my communication?<\/strong>\u201d<br>It can be to increase the visibility of your brand, improve internal communication or generate new customers. The important thing is that it is a concrete and measurable objective, because that way you will know if your plan is working or not.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Conoce_a_tu_publico\"><\/span>2. Know your audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The next step is to understand who you are targeting. Communicating for customers is not the same as communicating for employees or investors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The clearer you are <strong>who is your audience<\/strong>, The easier it will be to tailor your message and choose the right channels. Think about their needs, expectations and how they consume information. This will make a difference.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Define_tus_mensajes_clave\"><\/span>3. Define your key messages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is where many people get stuck. Having something clear to say is essential. <strong>Your message should reflect what makes your company unique.<\/strong> and remain consistent across all channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if your brand is agile and approachable, your messages should convey just that, rather than sounding cold or generic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Elige_los_canales_correctos\"><\/span>4. Choose the right channels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>You don't need to be everywhere<\/strong>. The important thing is to be where your audience really is.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For some companies, the blog or the <a href=\"https:\/\/www.geotelecom.es\/en\/seo-agency\/\">SEO<\/a>; for others, LinkedIn or the <a href=\"https:\/\/www.geotelecom.es\/en\/marketing-automation\/\">email marketing<\/a>. Less is more if done right.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Organiza_un_calendario_de_acciones\"><\/span>5. Organize a calendar of actions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A calendar helps to maintain consistency and avoid improvisation. It also helps to coordinate the team and to have an overview of everything that is communicated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, you can plan blog posts, network posts and newsletter mailings on a monthly basis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Asigna_responsabilidades\"><\/span>6. Assign responsibilities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It is important to <strong>that each action has a responsible person<\/strong>. This avoids confusion and delays. When everyone knows what to do and when, the plan works much better.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Mide_resultados_y_ajusta\"><\/span>7. Measure results and adjust<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, a plan does not end when you publish. <strong>You have to measure to know what works and what doesn't.<\/strong>.<br>Look at metrics such as web traffic, network interaction or leads generated. With this data you will be able to adjust your strategy and continuously improve.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ejemplo_practico\"><\/span>Practical example<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine<strong> a technology company that wants to win more customers<\/strong>. Its target audience is marketing managers in medium-sized companies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Its message focuses on efficiency and automation: \u201cWe help you save time and improve results\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>They decided to focus on three channels<\/strong>: blog, LinkedIn and email marketing. Each channel has a specific purpose: educate on the blog, reinforce authority on LinkedIn and nurture email contacts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Everything is organized in a monthly calendar, and as they publish, they measure results to see what works best and adjust where necessary. In this way, communication stops being improvised and becomes a real tool for growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Errores_que_debes_evitar_al_crear_tu_plan_de_comunicacion\"><\/span>Mistakes to avoid when creating your communication plan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Some companies make common mistakes, such as<strong> start publishing without defining objectives<\/strong>. This leads to scattered and ineffective messages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Another mistake is to want to talk to everyone.<\/strong>. When there is no focus, messages lose strength.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is also<strong> the lack of consistency<\/strong>Starting strong and then giving up. And finally, not measuring results, which prevents you from learning and improving.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_mejorar_tu_plan\"><\/span>How to improve your plan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An effective plan is not static. <strong>Must evolve over time<\/strong>, as you learn more about your audience and see what works.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Differentiate yourself from the rest. In a world saturated with content, <strong>provides something unique: real examples, case studies or useful resources that others do not offer.<\/strong> . If you want to take your communication to the next level, integrate your plan within a <a href=\"https:\/\/www.geotelecom.es\/en\/digital-strategy\/\">complete digital strategy<\/a> can make a difference.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And remember, consistency is key. <strong>All channels should reflect the same personality of your brand<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>In this post you will find step by step how to create a useful and effective communication plan for your company. Take a look!<\/p>","protected":false},"author":42,"featured_media":6307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,27],"tags":[69,87,71],"class_list":["post-5615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-marketing-online","tag-comunicacion","tag-herramientas-de-comunicacion","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo crear un plan de comunicaci\u00f3n para tu empresa? - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/how-to-create-a-company-communication-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo crear un plan de comunicaci\u00f3n para tu empresa? 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