{"id":5617,"date":"2022-02-23T14:08:42","date_gmt":"2022-02-23T14:08:42","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/evaluacion-experiencia-compra\/"},"modified":"2022-02-23T14:08:42","modified_gmt":"2022-02-23T14:08:42","slug":"evaluation-of-purchasing-experience","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/evaluacion-experiencia-compra\/","title":{"rendered":"Purchase experience evaluation program"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Have you heard of the <a href=\"https:\/\/support.google.com\/merchants\/answer\/11192630\" target=\"_blank\" rel=\"nofollow noopener\">scorecards and shopping experience evaluation software<\/a>?<\/p>\n\n<p class=\"wp-block-paragraph\">Right? Then join us in this post and we'll tell you about it.<\/p>\n\n<p class=\"wp-block-paragraph\">Recently, Google has launched a program to measure the quality of the experience that an eCommerce offers to its customers. The goal of this program is to reward those advertisers who offer an optimal shopping experience. In this way, they can get a better positioning in the search results of the Shopping tab and a badge on their product cards that increases the confidence of users.<\/p>\n\n<figure><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/w9xfTPuxF7lJyqY2j_lY8gu3Hpv5ZDdc0FpsPYEyYbCnTWb-8IN1mRe4dc2R5T9-7O3Ov6eld4NnCWRmrVlxmsnpwgTgOgVxp_tw9cGI4wHbInbi6Uqithb31VIAuIKkK2sfF7na\" alt=\"Evaluation of the purchase experience\" width=\"373\" height=\"546\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">All Merchant Center advertisers are eligible to participate in this program to receive these benefits and their performance will be compared to that of other merchants for proper evaluation.<\/p>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/evaluacion-experiencia-compra\/#%C2%BFComo_funciona\" >How does it work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/evaluacion-experiencia-compra\/#%C2%BFDonde_se_puede_consultar_esta_informacion\" >Where can this information be consulted?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_funciona\"><\/span>How does it work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">This program takes into account the experience that the advertiser offers in the following categories, scoring them with an \u201cexcellent\u201d, \u201cimprovable\u201d or \u201csimilar\u201d:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Delivery time.<\/li>\n<li>Shipping costs.<\/li>\n<li>Return costs.<\/li>\n<li>Repayment period.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">To improve the visibility of the product sheets in Shopping, it is sufficient to include information only in some of the above categories. However, to get the badge, it is necessary to submit information in all the areas described above.<\/p>\n\n<p class=\"wp-block-paragraph\">This information provided by the advertiser will be evaluated by Google on a daily basis. However, if a category has been rated for a certain period of time, it may take a few weeks for the improvements to be displayed in Google's evaluation, as there is a fixed display period to ensure that performance is maintained.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFDonde_se_puede_consultar_esta_informacion\"><\/span>Where can this information be consulted?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">It is as simple as opening our Merchant Center panel and selecting the option of <em>Growth<\/em> in the left navigation menu. Once there, select <em>Shopping experience scorecard<\/em>. Here we will be able to see a table with the information we have and its qualification, as well as to check in which fields we are missing data to fill in.<\/p>\n\n<figure><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/daE6uKOLSjfy1-E7r4SDAjmCJ6EOA5MuAqzgaIsCQ0OSH-4AGTBO72oprbn6iTAizv36lZujVT4GSoi3yA5Qx26FW0ZsuMBJ0HZtliCwbdBWmaqPwX9rtz-Nhh7R5FY3XbgDiWHB\" alt=\"Evaluation card delivery time\" width=\"683\" height=\"454\" \/><\/figure>\n\n<figure><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/T7IMidSD2SZSWwb0cvwQef2idKMOfnDMTeRkVkhedUAVVj1LjiM5YS8t42jDYWX1Xuaq_zks-7IdzA-3OEZfWGtIbSqiJ8aWNjlENz2iRF4NrOXAeGTMqhkvNByqFKujiRtFhcKp\" alt=\"Purchasing experience evaluation card attributes\" width=\"703\" height=\"368\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">We also have a recommendations section that indicates the actions to be taken to improve the corresponding metrics.<\/p>\n\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/BWCpfCgyXS-xL-9qtAG5_mlUfIeTjMzuq-2-zpPnkO6j2h8kxIPLW4kA0tbEDJfGGnBhpFnrxxjpnnTn0Ow1FoX29Z8N54woIL4ZU8-8Pvljs5akujJi_IT4MSvMsncz2sS8ERsQ\" alt=\"Recommendations to improve the shopping experience\" width=\"790\" height=\"142\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">However, do not panic, <strong>there will be no penalty from Google<\/strong> if we do not meet certain standards in the main metrics or if we do not provide information in all the categories indicated.<\/p>\n\n<p class=\"wp-block-paragraph\">And you, are you going to participate in the shopping experience evaluation program?<\/p>\n\n<p class=\"wp-block-paragraph\">Remember that if you have any questions you can contact us, without obligation.<\/p>\n\n<p class=\"wp-block-paragraph\">Tell us about it in the comments.<\/p>\n\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Have you heard about the rating cards and the shopping experience evaluation program? No? Then join us in this post and we'll tell you about it. Recently, Google has launched a program to measure the quality of the experience that an eCommerce offers to its customers. The goal of this program is to reward those advertisers that offer an optimal shopping experience. In this way, they can get a better positioning in the search results of the Shopping tab and a badge on their product cards that increases the trust of users. All Merchant Center advertisers are eligible to participate in this program to receive these benefits and their performance will be compared with that of other merchants for proper evaluation. How does it work? This program takes into account the experience that the advertiser offers in the following categories, scoring them with an \u201cexcellent\u201d, \u201cimprovable\u201d or \u201csimilar\u201d: Delivery time. Shipping costs. Return costs. Return time. To improve the visibility of the product sheets in Shopping, it is sufficient to include information only in some of the above categories. However, to get the badge, it is necessary to send information in relation to all the areas described above. This information provided by the advertiser will be evaluated by Google on a daily basis. However, if a category has been rated for a certain period of time, it may take a few weeks for the improvements to show up in Google's evaluation, as there is a fixed display period to ensure performance is maintained. Where can this information be viewed? It is as simple as opening our Merchant Center dashboard and selecting the Growth option from the left navigation menu. Once there, we select Shopping Experience Scorecard. Here we will be able to see a table with the information we have and its rating, as well as check which fields we have missing data to fill in. We also have a recommendations section that indicates the actions to be taken to improve the corresponding metrics. However, do not panic, there will be no penalization by Google if we do not reach certain standards in the main metrics or if we do not provide information in all the categories indicated. And you, are you going to participate in the shopping experience evaluation program? Remember that if you have any questions you can contact us, without obligation. Tell us in the comments. \u00a0<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[88,89,90],"class_list":["post-5617","post","type-post","status-publish","format-standard","hentry","category-shopping","tag-compra","tag-experiencia","tag-valoracion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Programa Evaluaci\u00f3n de la experiencia de compra - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/evaluation-of-purchasing-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programa Evaluaci\u00f3n de la experiencia de compra - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"\u00bfHas o\u00eddo hablar de las tarjetas de valoraci\u00f3n y el programa de evaluaci\u00f3n de la experiencia de compra? \u00bfNo? Entonces acomp\u00e1\u00f1anos en este post y te lo contamos. Recientemente, Google ha puesto en marcha un programa para medir la calidad de la experiencia que un eCommerce ofrece a sus clientes. El objetivo de este programa es recompensar a aquellos anunciantes que ofrecen una experiencia de compra \u00f3ptima. De esta manera, pueden conseguir un mejor posicionamiento en los resultados de b\u00fasqueda de la pesta\u00f1a de Shopping y una insignia en sus fichas de producto que aumenta la confianza de los usuarios. Todos los anunciantes de Merchant Center son susceptibles de participar en este programa para recibir estos beneficios y su rendimiento se comparar\u00e1 con el del resto de comercios para obtener una evaluaci\u00f3n adecuada. \u00bfC\u00f3mo funciona? En este programa se tiene en cuenta la experiencia que el anunciante ofrece en las siguientes categor\u00edas, puntu\u00e1ndolas con un \u201cexcelente\u201d, \u201cmejorable\u201d o \u201csimilar\u201d: Tiempo de entrega. Gastos de env\u00edo. Gastos de devoluci\u00f3n. Plazo de devoluci\u00f3n. Para mejorar la visibilidad de las fichas de producto en Shopping, basta con incluir informaci\u00f3n solo en algunas de las categor\u00edas anteriores. No obstante, para conseguir la insignia, s\u00ed que es necesario enviar informaci\u00f3n en relaci\u00f3n a todas las \u00e1reas anteriormente descritas. Esta informaci\u00f3n proporcionada por el anunciante, ser\u00e1 evaluada por Google de forma diaria. Sin embargo, si una categor\u00eda ha obtenido una cierta calificaci\u00f3n durante un tiempo, puede que las mejoras tarden unas semanas en visualizarse en la evaluaci\u00f3n de Google, ya que hay un periodo de visualizaci\u00f3n fijo para garantizar que el rendimiento se mantenga. \u00bfD\u00f3nde se puede consultar esta informaci\u00f3n? Es tan sencillo como abrir nuestro panel de Merchant Center y seleccionar la opci\u00f3n de Crecimiento en el men\u00fa de navegaci\u00f3n de la izquierda. Una vez ah\u00ed, seleccionamos Tarjeta de valoraci\u00f3n de la experiencia de compra. Aqu\u00ed podremos ver una tabla con la informaci\u00f3n de la que disponemos y su calificaci\u00f3n, adem\u00e1s de comprobar en qu\u00e9 campos nos faltan datos por rellenar. Tambi\u00e9n contamos con un apartado de recomendaciones que nos indica las acciones a llevar a cabo para mejorar en las m\u00e9tricas correspondientes. No obstante, que no cunda el p\u00e1nico, no habr\u00e1 penalizaci\u00f3n por parte de Google si no llegamos a unos est\u00e1ndares determinados en las m\u00e9tricas principales o si no proporcionamos informaci\u00f3n en todas las categor\u00edas indicadas. Y t\u00fa, \u00bfvas a participar en el programa de evaluaci\u00f3n de la experiencia de compra? Recuerda que si tienes alguna duda puedes ponerte en contacto con nosotros, sin compromiso Cu\u00e9ntanoslo en los comentarios. \u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/evaluation-of-purchasing-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-23T14:08:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lh3.googleusercontent.com\/w9xfTPuxF7lJyqY2j_lY8gu3Hpv5ZDdc0FpsPYEyYbCnTWb-8IN1mRe4dc2R5T9-7O3Ov6eld4NnCWRmrVlxmsnpwgTgOgVxp_tw9cGI4wHbInbi6Uqithb31VIAuIKkK2sfF7na\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Purchase Experience Evaluation Program - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/evaluation-of-purchasing-experience\/","og_locale":"en_US","og_type":"article","og_title":"Programa Evaluaci\u00f3n de la experiencia de compra - Geotelecom","og_description":"\u00bfHas o\u00eddo hablar de las tarjetas de valoraci\u00f3n y el programa de evaluaci\u00f3n de la experiencia de compra? \u00bfNo? Entonces acomp\u00e1\u00f1anos en este post y te lo contamos. Recientemente, Google ha puesto en marcha un programa para medir la calidad de la experiencia que un eCommerce ofrece a sus clientes. El objetivo de este programa es recompensar a aquellos anunciantes que ofrecen una experiencia de compra \u00f3ptima. De esta manera, pueden conseguir un mejor posicionamiento en los resultados de b\u00fasqueda de la pesta\u00f1a de Shopping y una insignia en sus fichas de producto que aumenta la confianza de los usuarios. Todos los anunciantes de Merchant Center son susceptibles de participar en este programa para recibir estos beneficios y su rendimiento se comparar\u00e1 con el del resto de comercios para obtener una evaluaci\u00f3n adecuada. \u00bfC\u00f3mo funciona? En este programa se tiene en cuenta la experiencia que el anunciante ofrece en las siguientes categor\u00edas, puntu\u00e1ndolas con un \u201cexcelente\u201d, \u201cmejorable\u201d o \u201csimilar\u201d: Tiempo de entrega. Gastos de env\u00edo. Gastos de devoluci\u00f3n. Plazo de devoluci\u00f3n. Para mejorar la visibilidad de las fichas de producto en Shopping, basta con incluir informaci\u00f3n solo en algunas de las categor\u00edas anteriores. No obstante, para conseguir la insignia, s\u00ed que es necesario enviar informaci\u00f3n en relaci\u00f3n a todas las \u00e1reas anteriormente descritas. Esta informaci\u00f3n proporcionada por el anunciante, ser\u00e1 evaluada por Google de forma diaria. Sin embargo, si una categor\u00eda ha obtenido una cierta calificaci\u00f3n durante un tiempo, puede que las mejoras tarden unas semanas en visualizarse en la evaluaci\u00f3n de Google, ya que hay un periodo de visualizaci\u00f3n fijo para garantizar que el rendimiento se mantenga. \u00bfD\u00f3nde se puede consultar esta informaci\u00f3n? Es tan sencillo como abrir nuestro panel de Merchant Center y seleccionar la opci\u00f3n de Crecimiento en el men\u00fa de navegaci\u00f3n de la izquierda. Una vez ah\u00ed, seleccionamos Tarjeta de valoraci\u00f3n de la experiencia de compra. Aqu\u00ed podremos ver una tabla con la informaci\u00f3n de la que disponemos y su calificaci\u00f3n, adem\u00e1s de comprobar en qu\u00e9 campos nos faltan datos por rellenar. Tambi\u00e9n contamos con un apartado de recomendaciones que nos indica las acciones a llevar a cabo para mejorar en las m\u00e9tricas correspondientes. No obstante, que no cunda el p\u00e1nico, no habr\u00e1 penalizaci\u00f3n por parte de Google si no llegamos a unos est\u00e1ndares determinados en las m\u00e9tricas principales o si no proporcionamos informaci\u00f3n en todas las categor\u00edas indicadas. Y t\u00fa, \u00bfvas a participar en el programa de evaluaci\u00f3n de la experiencia de compra? Recuerda que si tienes alguna duda puedes ponerte en contacto con nosotros, sin compromiso Cu\u00e9ntanoslo en los comentarios. \u00a0","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/evaluation-of-purchasing-experience\/","og_site_name":"Geotelecom","article_published_time":"2022-02-23T14:08:42+00:00","og_image":[{"url":"https:\/\/lh3.googleusercontent.com\/w9xfTPuxF7lJyqY2j_lY8gu3Hpv5ZDdc0FpsPYEyYbCnTWb-8IN1mRe4dc2R5T9-7O3Ov6eld4NnCWRmrVlxmsnpwgTgOgVxp_tw9cGI4wHbInbi6Uqithb31VIAuIKkK2sfF7na","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/evaluacion-experiencia-compra\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/evaluacion-experiencia-compra\/"},"author":{"name":"","@id":""},"headline":"Programa Evaluaci\u00f3n de la experiencia de compra","datePublished":"2022-02-23T14:08:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/evaluacion-experiencia-compra\/"},"wordCount":474,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/evaluacion-experiencia-compra\/#primaryimage"},"thumbnailUrl":"https:\/\/lh3.googleusercontent.com\/w9xfTPuxF7lJyqY2j_lY8gu3Hpv5ZDdc0FpsPYEyYbCnTWb-8IN1mRe4dc2R5T9-7O3Ov6eld4NnCWRmrVlxmsnpwgTgOgVxp_tw9cGI4wHbInbi6Uqithb31VIAuIKkK2sfF7na","keywords":["Compra","experiencia","valoracion"],"articleSection":["Shopping"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/evaluacion-experiencia-compra\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/evaluacion-experiencia-compra\/","url":"https:\/\/www.geotelecom.es\/blog\/evaluacion-experiencia-compra\/","name":"Purchase Experience Evaluation Program - 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