{"id":5643,"date":"2021-05-18T08:11:01","date_gmt":"2021-05-18T08:11:01","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/5-workflows-que-puedes-hacer-con-connectif\/"},"modified":"2026-03-16T15:09:13","modified_gmt":"2026-03-16T15:09:13","slug":"5-workflows-you-can-do-with-connectif","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/5-workflows-que-puedes-hacer-con-connectif\/","title":{"rendered":"5 Workflows you can do with Connectif"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Marketing Automation is the order of the day and it is undoubtedly one of the best ways to boost your e-commerce and make it even more personalized. From Geotelecom, as <strong><a href=\"https:\/\/connectif.ai\/la-agencia-geotelecom-ya-es-partner-certificada-de-connectif\/\" target=\"_blank\" rel=\"nofollow noopener\">Connectif Certified Partners<\/a><\/strong>, We have a team of professionals from <a href=\"https:\/\/www.geotelecom.es\/en\/marketing-automation\/\">Marketing Automation<\/a> that today brings you the<strong> 5 Basic Workflows<\/strong> that you can create with this magnificent tool to get started with your campaigns and improve user loyalty and increase your conversion rate through the roof.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/5-workflows-que-puedes-hacer-con-connectif\/#1_Suscripcion_a_Newsletter_Email_de_Bienvenida\" >1. Newsletter Subscription + Welcome Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/5-workflows-que-puedes-hacer-con-connectif\/#2_Carrito_abandonado\" >2. Abandoned cart<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/5-workflows-que-puedes-hacer-con-connectif\/#3_Segmentacion_Dias_desde_la_ultima_compra\" >3. Segmentation | Days since last purchase<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/5-workflows-que-puedes-hacer-con-connectif\/#4_Productos_Recomendados_Home\" >4. Recommended Products : Home<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/5-workflows-que-puedes-hacer-con-connectif\/#5_Enviar_cupon_tras_compra\" >5. Send coupon after purchase<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Suscripcion_a_Newsletter_Email_de_Bienvenida\"><\/span><strong>1.<\/strong> <strong>Newsletter Subscription + Welcome Email<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-5638\" title=\"subscription\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2021\/05\/Captura-de-pantalla-2021-05-17-a-las-16.30.43-1024x1004.png\" alt=\"newsletter subscription along with welcome email\" width=\"820\" height=\"804\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">We are about to create a flow to subscribe our contacts to the newsletter. <strong>We aim to get your email, but we will also want to confirm your subscription and send you a welcome email. <\/strong>In addition, we are going to put into practice a recruitment technique known as <strong><em>double opt-in<\/em><\/strong>When a contact completes and submits the subscription form, we will send him\/her an email to confirm that this address belongs to him\/her and that he\/she can receive our emails, before subscribing to our newsletter.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">We have a large contact list divided into users, Known and Anonymous. <strong>It will always be much more favorable for our e-commerce to identify those anonymous users and for that we use this kind of strategies.<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">First we check if the user is subscribed to our Newsletter, if not, we send a Web Content | Pop-up. When sending the form, we send a Welcome Email along with a Thank You Pop-up.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Carrito_abandonado\"><\/span><strong>2. Abandoned cart<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-5639\" title=\"abandoned cart\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2021\/05\/Captura-de-pantalla-2021-05-17-a-las-16.31.31-1024x576.png\" alt=\"Abandoned cart\" width=\"953\" height=\"536\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">In this workflow <strong>we are about to recover a cart that had been abandoned in order to transform it into a purchase.<\/strong> To do this, we will send an email to the contact with the items in their cart. In this case, the organization of nodes is very simple and intuitive.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">We start from the Initial node where you can select the audience or segment for which this workflow will be executed. In this case, it is configured for contacts who have an email address registered with <a href=\"https:\/\/www.geotelecom.es\/en\/marketing-automation\/\">Connectif<\/a>. The next node is <em>\u201cWhen Abandoning Cart\u201d<\/em>. This node detects cart abandonments. It is limited to detect at most 1 per day, but you can edit this limitation and increase or decrease it if necessary. Finally, we have <em>\u201cSend Email\u201d<\/em> where we send by e-mail the products that are in the basket.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">With this, we are managing to send the email to all those subscribers who abandon carts, without sending more than one email per day.<strong> This increases the likelihood that they will return to our website and complete their purchase.<\/strong><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Segmentacion_Dias_desde_la_ultima_compra\"><\/span><strong>3. Segmentation | Days since last purchase<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-5640\" title=\"segmentation\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2021\/05\/Captura-de-pantalla-2021-05-17-a-las-16.32.26-1024x604.png\" alt=\"Segmentation, days since last purchase\" width=\"932\" height=\"550\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">It is possible to use segmentation to filter a set of organized contacts, either through a series of characteristics of their profile or through a series of activities performed by them. In the following, we will consider a segmentation strategy in which <strong>we are interested in dividing customers based on the number of days they have not shopped.<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">To do this, we put a node of <em>\u201cAl Comprar\u201d<\/em> to detect the contacts' purchases. We then make two paths, a direct one to establish the <em>\u201cPurchases = 0\u2033<\/em> which will reset the custom field to 0; and another one with the node <em>\u201cPlan\u201d<\/em>, which is executed every day at the same time, and followed by the node <em>\u201cShopping + 1\u201d<\/em> which will add 1 each day that passes since the contact makes a purchase.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Based on this kind of segmentations, <strong>we can impact contacts in an individual and personalized way depending on the number of days they have been without buying in our eCommerce.<\/strong><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Productos_Recomendados_Home\"><\/span><strong>4. Recommended Products : Home<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5641\" title=\"home en connectif\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2021\/05\/Captura-de-pantalla-2021-05-17-a-las-16.33.16-1024x503.png\" alt=\"Recommended products or home\" width=\"975\" height=\"479\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How can we show recommended products to our users in a direct and personalized way? Very simple, the Inline is the solution. <strong>With this Workflow we can display an \u00abInline\u00bb web content with recommended products in the \u00abHome\u00bb. <\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">And what is an Inline? In Connectif it is a kind of content that will allow you to <strong>modify or insert any type of element in your site in a simple way, <\/strong>indicating, for example, the class, id or selector of the element from which you want to replace or add the content.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">First we have to determine which page is the trigger. To do this we use the <em>\u201cWhen Visiting Page\u201d<\/em> which defines the page where the inline web content will be displayed. Then <strong><em>we obtain the latest products<\/em> visited<\/strong> by the contact that we will show in the web content. We set a filter of <strong><em>minimum 4 products<\/em><\/strong> to know what type of Inline to show. In the affirmative case, we program the Inline and configure the selector to choose the place where it will be shown. In the negative case, we obtain the list of most visited products that we will show in the web content and add the Inline.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Enviar_cupon_tras_compra\"><\/span><strong>5. Send coupon after purchase<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5642\" title=\"Send coupon after purchase\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2021\/05\/Captura-de-pantalla-2021-05-17-a-las-16.33.47-1024x477.png\" alt=\"Send coupon after purchase\" width=\"965\" height=\"450\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">This is the last Workflow we are going to talk about in this post and it has several applications. <strong>It consists of sending a coupon to contacts after making a purchase. <\/strong>It can be made even more convoluted with specific segmentation, but let's go with the basics first.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">First we will put the node <em>\u201cAl Comprar\u201d<\/em> which is the node responsible for detecting the purchase of the contact. Then we place the node <em>\u201cAssign Coupon\u201d<\/em> which is located in <em>Actions &gt; E-Commerce<\/em>. With this node we configure the type of coupon we want to use in the email and then send the email with the corresponding design and the information to redeem the Discount (DTO).<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Coupons are an effective method to work on loyalty and through the sending of beneficial codes to generate a purchase. If you have a list of coupons created in your CMS, import them for use in workflows within Connectif. The<strong>\u00a0coupons must be generated in the CMS. Connectif only works with coupons that are manually imported from the eCommerce.<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">And these have been 5 of the essential Workflows that you should boost in your Marketing Automation campaigns with this great <a href=\"https:\/\/connectif.ai\/\" target=\"_blank\" rel=\"nofollow noopener\">tool<\/a>. We hope they have been useful and have given you some ideas to improve the day to day running of your eCommerce.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If you are thinking about promoting it for your business, you can <a href=\"https:\/\/www.geotelecom.es\/en\/marketing-automatizado-connectif\/\" target=\"_blank\" rel=\"noreferrer noopener\">contact us.<\/a><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">See you next post!<\/p>\r\n\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Marketing automation is all the rage these days and is undoubtedly one of the best ways to boost your e-commerce business and make it even more personalized. Here at Geotelecom, as Certified Connectif Partners, we have a team of Marketing Automation professionals who are here to share the 5 basic workflows you can create with this fantastic tool to get your campaigns up and running, improve user loyalty, and skyrocket your conversion rate. 1. Newsletter Subscription + Welcome Email We\u2019re going to create a workflow to subscribe our contacts to the newsletter. Our goal is to collect their email address, but we\u2019ll also want to confirm their subscription and send them a welcome email. In addition, we\u2019re going to implement a lead capture technique known as double opt-in: when a contact completes and submits the subscription form, we\u2019ll send them an email asking them to confirm that the email address belongs to them and that they\u2019re able to receive our emails before subscribing them to our newsletter. We have an extensive contact list divided into users, Known Contacts, and Anonymous Contacts. It\u2019s always much more beneficial for our e-commerce business to identify these anonymous users, and we use strategies like this to do so. First, we check whether the user is subscribed to our newsletter; if not, we send Web Content | Pop-up. Upon submission of the form, we send a Welcome Email along with a thank-you pop-up. 2. Abandoned Cart In this workflow, we aim to recover an abandoned cart and convert it into a purchase. To do this, we\u2019ll send an email to the contact listing the items in their cart. In this case, the node structure is very simple and intuitive. We start with the Initial node, where you can select the audience or segment for which this workflow will run. In this case, it\u2019s configured for contacts who have an email address registered in Connectif. The next node is \u201cOn Cart Abandonment.\u201d This node detects abandoned carts. It is limited to detecting a maximum of one per day, but you can edit this limit and increase or decrease it as needed. Finally, we have \u201cSend Email,\u201d where we email the products in the cart. This allows us to send the email to all subscribers who abandon their carts, without sending more than one email per day. This increases the likelihood that they\u2019ll return to our website and complete their purchase. 3. Segmentation | Days Since Last Purchase You can use Segmentation to filter a set of organized contacts, either based on a series of profile characteristics or on a series of actions they\u2019ve taken. Next, we\u2019ll outline a segmentation strategy in which we want to divide customers based on the number of days since their last purchase. To do this, we\u2019ll add a \u201cOn Purchase\u201d node to detect when contacts make a purchase. Next, we create two paths: a direct one to identify \u201cPurchases = 0,\u201c which will reset the custom field to 0; and another with the \u201dSchedule\u201c node, which runs every day at the same time, followed by the \u201dPurchases + 1\u00ab node, which will increment the value by 1 for each day that passes since the contact made a purchase. Based on this type of segmentation, we can reach out to contacts individually and in a personalized way depending on the number of days they\u2019ve gone without making a purchase on our e-commerce site. 4. Recommended Products | Home How can we display recommended products to our users in a direct and personalized way? It\u2019s very simple\u2014Inline is the solution. With this workflow, we can display \u00bbInline\u00ab web content featuring recommended products on the \u00bbHome\u201c page. And what is an \u201dInline\u201c? In Connectif, it\u2019s a type of content that allows you to easily modify or insert any type of element on your site by specifying, for example, the class, ID, or selector of the element whose content you want to replace or add to. First, we\u2019ll need to determine which page is the trigger. To do this, we use the \u201dOn Page Visit\u201c node, which defines the page where the Inline web content will be displayed. Next, we retrieve the latest products viewed by the contact, which we\u2019ll display in the web content. We set a filter for a minimum of 4 products to determine what type of inline content to display. If the condition is met, we set up the inline content and configure the selector to choose where it will be displayed. If not, we retrieve the list of most-visited products to display in the web content and add the inline element. 5. Send a Coupon After Purchase This is the last workflow we\u2019ll discuss in this post, and it has various applications. It involves sending a coupon to contacts after they make a purchase. You can make it even more complex with specific segmentation, but let\u2019s start with the basics first. First, we\u2019ll add the \u201dOn Purchase\u201d node, which detects when a contact makes a purchase. Next, we\u2019ll add the \u201cAssign Coupon\u201d node, which can be found under Actions &gt; E-commerce. With this node, we\u2019ll configure the type of coupon we want to use in the email, and then we\u2019ll send the email with the corresponding design and the information needed to redeem the discount (DTO). Coupons are an effective way to build customer loyalty and encourage purchases by sending out promotional codes. If you have a list of coupons created in your CMS, import them to use in workflows within Connectif. The coupons must be generated in the CMS. Connectif works exclusively with coupons that are manually imported from the e-commerce platform. These are five of the essential workflows you should implement in your marketing automation campaigns using this great tool. We hope you\u2019ve found them useful and that they\u2019ve given you some ideas for improving your e-commerce business day by day. If you\u2019re thinking<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,26],"tags":[99,100,101,102],"class_list":["post-5643","post","type-post","status-publish","format-standard","hentry","category-automatizaciones-marketing","category-e-mail-marketing","tag-connectif","tag-email","tag-marketing-automation","tag-remarketing-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Workflows que puedes hacer con Connectif - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/5-workflows-you-can-do-with-connectif\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Workflows que puedes hacer con Connectif - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"La Automatizaci\u00f3n de Marketing est\u00e1 a la orden del d\u00eda y sin duda es una de las mejores maneras de impulsar tu e-commerce y hacerlo a\u00fan m\u00e1s personalizado. Desde Geotelecom, como Partners Certificados de Connectif, contamos con un equipo de profesionales de Marketing Automation que hoy os traen los 5 Workflows b\u00e1sicos que puedes crear con esta magn\u00edfica herramienta para poder comenzar con tus campa\u00f1as y mejorar la fidelidad de los usuarios y subir tu tasa de conversi\u00f3n por las nubes. 1. Suscripci\u00f3n a Newsletter + Email de Bienvenida Nos disponemos a crear un flujo para suscribir a nuestros contactos a la newsletter. Tenemos como objetivo conseguir su email, pero tambi\u00e9n querremos confirmar su suscripci\u00f3n y enviarles un email de bienvenida. Adem\u00e1s, vamos a poner en pr\u00e1ctica una t\u00e9cnica de captaci\u00f3n conocida como doble opt-in: cuando un contacto complete y env\u00ede el formulario de suscripci\u00f3n, le vamos a enviar un email para que confirme que esa direcci\u00f3n le pertenece y, adem\u00e1s, que puede recibir nuestros emails, antes de suscribirle a nuestra newsletter. Contamos con una lista de contactos amplia dividida en usuarios, Conocidos y An\u00f3nimos. Siempre ser\u00e1 mucho m\u00e1s favorable para nuestro e-commerce identificar a esos usuarios an\u00f3nimos y para ello utilizamos esta clase de estrategias. Primero comprobamos si el usuario est\u00e1 suscrito a nuestra Newsletter, si no lo est\u00e1 hacemos un env\u00edo de Contenido Web | Pop-up. Al enviar el formulario, le mandamos un Email de Bienvenida junto con un Pop-up de agradecimiento. 2. Carrito abandonado En este workflow nos disponemos a recuperar un carrito que hab\u00eda quedado abandonado para transformarlo en una compra. Para ello, enviaremos un email al contacto con los art\u00edculos de su carrito. En este caso, la organizaci\u00f3n de nodos es muy sencilla e intuitiva. Partimos del nodo Inicial donde puedes seleccionar la audiencia o segmento para la que se ejecutar\u00e1 este workflow. En este caso, est\u00e1 configurado para los contactos que tengan un email registrado en Connectif. El siguiente nodo es de \u201cAl Abandonar Carrito\u201d. Este nodo detecta los abandonos de carrito. Est\u00e1 limitado para detectar como mucho 1 al d\u00eda, pero puedes editar esta limitaci\u00f3n y aumentarla o reducirla si fuera necesario. Por \u00faltimo, tenemos \u201cEnviar Email\u201d donde mandamos por correo electr\u00f3nico los productos que est\u00e1n en la cesta. Con esto, estamos consiguiendo enviar el email a todos aquellos suscritos que abandonen carritos, sin hacer m\u00e1s de un env\u00edo por d\u00eda. Aumentamos as\u00ed la probabilidad de que regresen a nuestra web y finalicen su compra. 3. Segmentaci\u00f3n | D\u00edas desde la \u00faltima compra Es posible usar la Segmentaci\u00f3n para filtrar un conjunto de contactos organizados, bien a trav\u00e9s de una serie de caracter\u00edsticas de su perfil o bien a trav\u00e9s de una serie de actividades realizadas por los mismos. A continuaci\u00f3n, vamos a plantear una estrategia de segmentaci\u00f3n en la que nos interesa dividir a los clientes bas\u00e1ndonos en la cantidad de d\u00edas que llevan sin comprar. Para ello, ponemos un nodo de \u201cAl Comprar\u201d para detectar las compras de los contactos. Despu\u00e9s hacemos dos caminos, uno directo para establecer las \u201cCompras = 0&#8243; que se encargar\u00e1 de resetear el campo personalizado para dejarlo a 0; y otro con el nodo \u201cPlanificar\u201d, que se ejecuta cada d\u00eda a la misma hora y seguido, el nodo \u201cCompras + 1\u201d que sumar\u00e1 1 cada d\u00eda que pase desde que el contacto haga una compra. En base a esta clase de segmentaciones, podemos impactar a los contactos de forma individual y personalizada dependiendo del n\u00famero de d\u00edas que lleven sin comprar en nuestro eCommerce. 4. Productos Recomendados | Home \u00bfC\u00f3mo podemos mostrar productos recomendados a nuestros usuarios de forma directa y personalizada? Muy sencillo, los Inline son la soluci\u00f3n. Con este Workflow podemos mostrar un contenido web \u00abInline\u00bb con productos recomendados en la \u00abHome\u00bb. \u00bfY qu\u00e9 es un Inline? En Connectif es una clase de contenido que te va a permitir modificar o insertar cualquier tipo de elemento en tu site de forma sencilla, indicando, por ejemplo, la clase, la id o el selector del elemento del cual quieres reemplazar o a\u00f1adir el contenido. Primero tendremos que determinar qu\u00e9 p\u00e1gina es el disparador. Para ello utilizamos el nodo \u201cAl Visitar P\u00e1gina\u201d que define la p\u00e1gina donde se mostrar\u00e1 el contenido web de tipo inline. Despu\u00e9s obtenemos los \u00faltimos productos visitados por el contacto que mostraremos en el contenido web. Ponemos un filtro de m\u00ednimo 4 productos para saber qu\u00e9 tipo de Inline mostrarle. En el caso afirmativo, programamos el Inline y configuramos el selector para elegir el lugar donde se mostrar\u00e1. En el caso negativo, obtenemos el listado de productos m\u00e1s visitados que mostraremos en el contenido web y a\u00f1adimos el Inline. 5. Enviar cup\u00f3n tras compra Este es el \u00faltimo Workflow del que vamos a hablar en este post y tiene diversas aplicaciones. Consiste en el env\u00edo de un cup\u00f3n a los contactos tras realizar una compra. Se puede hacer incluso m\u00e1s enrevesado con una segmentaci\u00f3n concreta, pero vamos primero con lo b\u00e1sico. Primero pondremos el nodo \u201cAl Comprar\u201d que es el nodo responsable de detectar la compra del contacto. Despu\u00e9s colocamos el nodo \u201cAsignar Cup\u00f3n\u201d que se encuentra en Acciones &gt; Comercio Electr\u00f3nico. Con este nodo configuramos el tipo de cup\u00f3n que queremos utilizar en el email y posteriormente enviamos el email con el dise\u00f1o correspondiente y la informaci\u00f3n para canjear el Descuento (DTO). Los cupones son un m\u00e9todo efectivo para trabajar la fidelizaci\u00f3n y a trav\u00e9s del env\u00edo de c\u00f3digos beneficiosos para generar una compra. Si dispones de un listado de cupones creados en tu CMS, imp\u00f3rtalos para utilizarlos en workflows dentro de Connectif. Los\u00a0cupones deben estar generados en el CMS. Connectif exclusivamente trabaja con aquellos que se importen de forma manual desde el eCommerce. Y estos han sido 5 de los Workflows esenciales que deber\u00edas impulsar en tus campa\u00f1as de Marketing Automation con esta estupenda herramienta. Esperamos que os hayan servido de utilidad y os hayan dado alguna idea para poder mejor d\u00eda a d\u00eda en tu eCommerce. Si est\u00e1s pensando\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/5-workflows-you-can-do-with-connectif\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-18T08:11:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T15:09:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2021-05-17-a-las-16.30.43.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1958\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Workflows you can do with Connectif - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/5-workflows-you-can-do-with-connectif\/","og_locale":"en_US","og_type":"article","og_title":"5 Workflows que puedes hacer con Connectif - Geotelecom","og_description":"La Automatizaci\u00f3n de Marketing est\u00e1 a la orden del d\u00eda y sin duda es una de las mejores maneras de impulsar tu e-commerce y hacerlo a\u00fan m\u00e1s personalizado. Desde Geotelecom, como Partners Certificados de Connectif, contamos con un equipo de profesionales de Marketing Automation que hoy os traen los 5 Workflows b\u00e1sicos que puedes crear con esta magn\u00edfica herramienta para poder comenzar con tus campa\u00f1as y mejorar la fidelidad de los usuarios y subir tu tasa de conversi\u00f3n por las nubes. 1. Suscripci\u00f3n a Newsletter + Email de Bienvenida Nos disponemos a crear un flujo para suscribir a nuestros contactos a la newsletter. Tenemos como objetivo conseguir su email, pero tambi\u00e9n querremos confirmar su suscripci\u00f3n y enviarles un email de bienvenida. Adem\u00e1s, vamos a poner en pr\u00e1ctica una t\u00e9cnica de captaci\u00f3n conocida como doble opt-in: cuando un contacto complete y env\u00ede el formulario de suscripci\u00f3n, le vamos a enviar un email para que confirme que esa direcci\u00f3n le pertenece y, adem\u00e1s, que puede recibir nuestros emails, antes de suscribirle a nuestra newsletter. Contamos con una lista de contactos amplia dividida en usuarios, Conocidos y An\u00f3nimos. Siempre ser\u00e1 mucho m\u00e1s favorable para nuestro e-commerce identificar a esos usuarios an\u00f3nimos y para ello utilizamos esta clase de estrategias. Primero comprobamos si el usuario est\u00e1 suscrito a nuestra Newsletter, si no lo est\u00e1 hacemos un env\u00edo de Contenido Web | Pop-up. Al enviar el formulario, le mandamos un Email de Bienvenida junto con un Pop-up de agradecimiento. 2. Carrito abandonado En este workflow nos disponemos a recuperar un carrito que hab\u00eda quedado abandonado para transformarlo en una compra. Para ello, enviaremos un email al contacto con los art\u00edculos de su carrito. En este caso, la organizaci\u00f3n de nodos es muy sencilla e intuitiva. Partimos del nodo Inicial donde puedes seleccionar la audiencia o segmento para la que se ejecutar\u00e1 este workflow. En este caso, est\u00e1 configurado para los contactos que tengan un email registrado en Connectif. El siguiente nodo es de \u201cAl Abandonar Carrito\u201d. Este nodo detecta los abandonos de carrito. Est\u00e1 limitado para detectar como mucho 1 al d\u00eda, pero puedes editar esta limitaci\u00f3n y aumentarla o reducirla si fuera necesario. Por \u00faltimo, tenemos \u201cEnviar Email\u201d donde mandamos por correo electr\u00f3nico los productos que est\u00e1n en la cesta. Con esto, estamos consiguiendo enviar el email a todos aquellos suscritos que abandonen carritos, sin hacer m\u00e1s de un env\u00edo por d\u00eda. Aumentamos as\u00ed la probabilidad de que regresen a nuestra web y finalicen su compra. 3. Segmentaci\u00f3n | D\u00edas desde la \u00faltima compra Es posible usar la Segmentaci\u00f3n para filtrar un conjunto de contactos organizados, bien a trav\u00e9s de una serie de caracter\u00edsticas de su perfil o bien a trav\u00e9s de una serie de actividades realizadas por los mismos. A continuaci\u00f3n, vamos a plantear una estrategia de segmentaci\u00f3n en la que nos interesa dividir a los clientes bas\u00e1ndonos en la cantidad de d\u00edas que llevan sin comprar. Para ello, ponemos un nodo de \u201cAl Comprar\u201d para detectar las compras de los contactos. Despu\u00e9s hacemos dos caminos, uno directo para establecer las \u201cCompras = 0&#8243; que se encargar\u00e1 de resetear el campo personalizado para dejarlo a 0; y otro con el nodo \u201cPlanificar\u201d, que se ejecuta cada d\u00eda a la misma hora y seguido, el nodo \u201cCompras + 1\u201d que sumar\u00e1 1 cada d\u00eda que pase desde que el contacto haga una compra. En base a esta clase de segmentaciones, podemos impactar a los contactos de forma individual y personalizada dependiendo del n\u00famero de d\u00edas que lleven sin comprar en nuestro eCommerce. 4. Productos Recomendados | Home \u00bfC\u00f3mo podemos mostrar productos recomendados a nuestros usuarios de forma directa y personalizada? Muy sencillo, los Inline son la soluci\u00f3n. Con este Workflow podemos mostrar un contenido web \u00abInline\u00bb con productos recomendados en la \u00abHome\u00bb. \u00bfY qu\u00e9 es un Inline? En Connectif es una clase de contenido que te va a permitir modificar o insertar cualquier tipo de elemento en tu site de forma sencilla, indicando, por ejemplo, la clase, la id o el selector del elemento del cual quieres reemplazar o a\u00f1adir el contenido. Primero tendremos que determinar qu\u00e9 p\u00e1gina es el disparador. Para ello utilizamos el nodo \u201cAl Visitar P\u00e1gina\u201d que define la p\u00e1gina donde se mostrar\u00e1 el contenido web de tipo inline. Despu\u00e9s obtenemos los \u00faltimos productos visitados por el contacto que mostraremos en el contenido web. Ponemos un filtro de m\u00ednimo 4 productos para saber qu\u00e9 tipo de Inline mostrarle. En el caso afirmativo, programamos el Inline y configuramos el selector para elegir el lugar donde se mostrar\u00e1. En el caso negativo, obtenemos el listado de productos m\u00e1s visitados que mostraremos en el contenido web y a\u00f1adimos el Inline. 5. Enviar cup\u00f3n tras compra Este es el \u00faltimo Workflow del que vamos a hablar en este post y tiene diversas aplicaciones. Consiste en el env\u00edo de un cup\u00f3n a los contactos tras realizar una compra. Se puede hacer incluso m\u00e1s enrevesado con una segmentaci\u00f3n concreta, pero vamos primero con lo b\u00e1sico. Primero pondremos el nodo \u201cAl Comprar\u201d que es el nodo responsable de detectar la compra del contacto. Despu\u00e9s colocamos el nodo \u201cAsignar Cup\u00f3n\u201d que se encuentra en Acciones &gt; Comercio Electr\u00f3nico. Con este nodo configuramos el tipo de cup\u00f3n que queremos utilizar en el email y posteriormente enviamos el email con el dise\u00f1o correspondiente y la informaci\u00f3n para canjear el Descuento (DTO). Los cupones son un m\u00e9todo efectivo para trabajar la fidelizaci\u00f3n y a trav\u00e9s del env\u00edo de c\u00f3digos beneficiosos para generar una compra. Si dispones de un listado de cupones creados en tu CMS, imp\u00f3rtalos para utilizarlos en workflows dentro de Connectif. Los\u00a0cupones deben estar generados en el CMS. Connectif exclusivamente trabaja con aquellos que se importen de forma manual desde el eCommerce. Y estos han sido 5 de los Workflows esenciales que deber\u00edas impulsar en tus campa\u00f1as de Marketing Automation con esta estupenda herramienta. Esperamos que os hayan servido de utilidad y os hayan dado alguna idea para poder mejor d\u00eda a d\u00eda en tu eCommerce. Si est\u00e1s pensando","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/5-workflows-you-can-do-with-connectif\/","og_site_name":"Geotelecom","article_published_time":"2021-05-18T08:11:01+00:00","article_modified_time":"2026-03-16T15:09:13+00:00","og_image":[{"width":1958,"height":1920,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2021-05-17-a-las-16.30.43.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/5-workflows-que-puedes-hacer-con-connectif\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/5-workflows-que-puedes-hacer-con-connectif\/"},"author":{"name":"","@id":""},"headline":"5 Workflows que puedes hacer con Connectif","datePublished":"2021-05-18T08:11:01+00:00","dateModified":"2026-03-16T15:09:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/5-workflows-que-puedes-hacer-con-connectif\/"},"wordCount":1082,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/5-workflows-que-puedes-hacer-con-connectif\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2021\/05\/Captura-de-pantalla-2021-05-17-a-las-16.30.43-1024x1004.png","keywords":["connectif","email","marketing automation","remarketing"],"articleSection":["Automatizaciones en Marketing","E-mail Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/5-workflows-que-puedes-hacer-con-connectif\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/5-workflows-que-puedes-hacer-con-connectif\/","url":"https:\/\/www.geotelecom.es\/blog\/5-workflows-que-puedes-hacer-con-connectif\/","name":"5 Workflows you can do with Connectif - 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