the formats in which our audience seeks out and consumes information<\/strong>.<\/p>\n\n\n\nYouTube SEO is no longer just a list of fields we have to fill out when uploading a video; it becomes part of something much more interesting: A strategy for turning the knowledge that already exists within the company into content that can be found, consumed, and associated with the brand.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"Uploading a video to YouTube and expecting it to find an audience on its own isn\u2019t usually a very effective strategy. The platform receives a massive amount of content, and\u2014just like Google\u2014it needs to decide which videos to show when someone performs a search. So yes, we can talk about SEO on YouTube. Although it has its own unique characteristics. YouTube explains that its search system primarily takes three factors into account: relevance, engagement, and quality. It analyzes whether the title, description, tags, and the video\u2019s content itself match the search query, but it also looks at what happens after the click: whether people actually watch the content and whether it seems to satisfy what they were looking for. This significantly changes how you approach a strategy. It\u2019s not enough to just find a keyword and repeat it several times. The goal is to get YouTube to understand what we\u2019re talking about, to make the user want to click, and, above all, to ensure they find within the video what they expected to find. How does SEO work on YouTube? Let\u2019s consider someone searching for \u201chow to conduct an SEO audit.\u201d YouTube needs to identify which videos can address that intent. To do this, it matches the search query with various signals from the video, including its title, description, tags, and content. Then, signals derived from user behavior come into play. The platform itself explains, for example, that it can analyze the watch time a video receives for a specific search to determine whether other users consider that content relevant to that query. Therefore, ranking isn\u2019t simply about getting a lot of views. A video with 500,000 views does not necessarily have to appear above one with 20,000 when we search for a specific query. In fact, YouTube clarifies that its search results are not simply a list of the most-viewed videos. This means that SEO makes sense even for relatively small business channels, and that YouTube can be incorporated into a broader SEO strategy when video plays a significant role in potential customers\u201c search process. How to Optimize a Video for SEO on YouTube Optimization begins before you publish. The topic we choose, how we present it, who appears in the video, or how we structure a long conversation can influence rankings just as much as the fields we fill out when uploading the content. Before recording: What is your audience actually searching for? A YouTube SEO strategy should begin before you even turn on the camera. If a company wants to talk about e-commerce, for example, it might post a video titled: \u201dE-commerce News September 2026.\u201c But perhaps its potential customers are searching for: \u201dHow to Increase E-commerce Sales.\u201c The content may address similar issues, but the way it\u2019s framed responds to completely different needs. YouTube Studio also provides information about the searches your audience performs. The platform itself recommends using this data alongside YouTube Analytics to understand which topics interest users, how they find your videos, and which content is performing best. You can also expand this research by using YouTube\u2019s search autocomplete feature or Google Trends, where you can select \u201dYouTube Search\u201c to analyze interest in different terms. The goal shouldn\u2019t be to build a massive list of keywords, but rather to understand how our audience phrases their questions and which topics are actually in demand in video format. Furthermore, not every video needs to target a specific keyword. YouTube distinguishes between search-oriented titles and titles designed to spark interest when a user stumbles upon the video while browsing the platform. The choice depends on where we expect that content to be discovered. The Title: SEO, Yes\u2014But Don\u2019t Write for a Robot A title like \u201dSEO Strategy for E-commerce: How to Do SEO for an Online Store\u201c perfectly explains the topic and can work for a specific search. But it won\u2019t always be the best way to present the content. YouTube recommends that titles be precise, relatively brief, and place the most important information at the beginning. It also distinguishes between titles that are easily searchable and those capable of sparking curiosity. That\u2019s why we should consider the combination of topic + intent + click-through potential. And what happens when we interview a well-known person? This is where a decision comes into play that many companies overlook, especially when using YouTube to publish interviews, webinars, or podcasts. Let\u2019s imagine that our podcast interviews someone who is well-known in the industry. We have several options: \u201dPodcast #34 | Interview with Laura Garc\u00eda\u201c \u201dLaura Garc\u00eda: Why AI Will Change E-Commerce\u201c \u201dThe Mistake That\u2019s Holding Back E-Commerce | Laura Garc\u00eda\u201d They don\u2019t serve exactly the same purpose. If the guest has significant search volume, their name can become a discovery asset, and it makes sense to include it in the title. If they\u2019re barely known outside our industry, it\u2019s probably better to feature the topic or main idea in the first part of the title and leave their name as a secondary element. And there\u2019s a third possibility: that the guest isn\u2019t widely known but is extremely relevant to our audience. The CEO of a B2B company may have a low search volume and yet be much more appealing to our potential customers than a celebrity with millions of followers. This is no longer just about keyword research. It\u2019s about understanding which people, brands, and topics our audience recognizes and which ones might spark their interest. YouTube\u2019s own guide for podcasts recommends coming up with titles that clearly communicate the episode\u2019s value and not relying solely on the show\u2019s name or number. Thumbnail and CTR: Getting the Click Without Creating False Expectations The thumbnail doesn\u2019t contain a keyword that we can optimize the way we do with a headline, but it can determine whether the user ends up clicking on our video. YouTube notes that 90% of top-performing videos use custom thumbnails and recommends analyzing the CTR on impressions to see how the title and thumbnail work together.<\/p>","protected":false},"author":1,"featured_media":6365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,78],"tags":[37,36,79],"class_list":["post-5655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posicionamiento-web","category-youtube-google-adwords","tag-consejos-seo","tag-seo","tag-youtube"],"yoast_head":"\n
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