{"id":5667,"date":"2021-03-02T07:34:31","date_gmt":"2021-03-02T07:34:31","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/prestashop-cms-de-gestion-para-e-commerce\/"},"modified":"2026-03-16T15:12:29","modified_gmt":"2026-03-16T15:12:29","slug":"prestashop-cms-management-for-e-commerce","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/prestashop-cms-de-gestion-para-e-commerce\/","title":{"rendered":"Prestashop: CMS management for e-commerce"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In our review about the most used CMS in e-commerce, we could not miss <strong>PrestaShop,<\/strong> the open source content management system used by one out of five online stores in Spain. So, we are going to tell you the main advantages and features of PrestaShop, templates, modules and options of the platform born from a university project by Bruno Leveque.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/prestashop-cms-de-gestion-para-e-commerce\/#Instalacion_y_puesta_en_marcha\" >Installation and start-up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/prestashop-cms-de-gestion-para-e-commerce\/#Estructura_interna\" >Internal structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/prestashop-cms-de-gestion-para-e-commerce\/#Gestion_de_pedidos\" >Order management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/prestashop-cms-de-gestion-para-e-commerce\/#Modulos_para_casi_todo\" >Modules for almost everything<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/prestashop-cms-de-gestion-para-e-commerce\/#Traducciones_y_venta_en_otros_paises\" >Translations and sales in other countries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/prestashop-cms-de-gestion-para-e-commerce\/#Ficha_de_producto_titulos_y_descripciones\" >Product sheet: titles and descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/prestashop-cms-de-gestion-para-e-commerce\/#Conclusiones\" >Conclusions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instalacion_y_puesta_en_marcha\"><\/span>Installation and start-up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>latest version published by PrestaShop<\/strong> is version 1.7 and brings some changes compared to 1.6, in performance, design and internal structure. It incorporates the Megamenu to facilitate the creation of product categories. It bets on security and design, with the native module for page layout and design: <strong>Ap Page Builder<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Like other CMS, its basic installation is available in most hosting services that we can hire, from there, we will have to go through the cashier and choose one of the hundreds of templates available.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In case you have programming knowledge, you can opt for the base template and go tweaking and adapting the web to your design and brand, avoiding reloading the code of the page with CSS that you are not going to use.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Estructura_interna\"><\/span>Internal structure<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The small changes in version 1.7 leave us with an internal structure that facilitates the customization of our e-commerce.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"586\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2021\/03\/estructura-prestashop-geotelecom_es-1024x586.png\" alt=\"Prestashop internal structure, configuration directories\" class=\"wp-image-5663\" style=\"width:1024px;height:586px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gestion_de_pedidos\"><\/span>Order management<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Having a user-friendly order management system that provides you with all the information you need to keep track of your orders. <strong>control over orders, statistics and shipping<\/strong>, is essential to know the data of your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is where the <strong>PrestaShop back-office <\/strong>has an added value compared to other CMS. It offers us:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Backoffice Ids: Checking double transactions and errors<\/li>\n\n\n\n<li>Order status information and configuration<\/li>\n\n\n\n<li>Follow-up of the sale: We can know where the sale is coming from<\/li>\n\n\n\n<li>Apply filters: weight, size, color...<\/li>\n\n\n\n<li>Contrast Back Office data VS Analytics: A statistics dashboard with the possibility of exporting data and comparing it with measurement platforms.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Modulos_para_casi_todo\"><\/span>Modules for almost everything<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If there is one thing that makes PrestaShop stand out from other CMSs, it's the <strong>quantity and quality of existing modules<\/strong> to make any implementation. From creating a Marketplace for external stores, to synchronizing the store's product feed with advertising platforms, without needing to know how to code. The modules offer practical solutions to different problems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PrestaShop has an official store to download and install modules with all the guarantees of security and performance. Although there are also developers who offer their modules in other portals. We leave you a <a href=\"https:\/\/www.expertosnegociosonline.com\/modulos-prestashop\/\">modules link<\/a> that are recommended as a must-have for any online store.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Traducciones_y_venta_en_otros_paises\"><\/span>Translations and sales in other countries<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">More and more online stores are deciding to sell in other countries around us. In this case, the translation of the product cards, categories and template becomes essential.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PrestaShop makes it easy for us, offering, natively, the main changes to our website. So we can configure:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add a default language and country<\/li>\n\n\n\n<li>Default languages: en ca gl eu<\/li>\n\n\n\n<li>Units of measure<\/li>\n\n\n\n<li>Language and country code<\/li>\n\n\n\n<li>Currency<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">There are translation modules that make our work easier, although we always recommend an in-depth review and check the main terms and categories of the page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ficha_de_producto_titulos_y_descripciones\"><\/span>Product sheet: titles and descriptions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">And we come to the part where we have to present our product to the web surfers. This is where we always recommend to our customers <strong>invest time in describing and titling the products <\/strong>in order to be found by search engines, combining a broad description of our product, with photos and graphics that make the item for sale attractive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PrestaShop is very convenient and easy to use.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"173\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2021\/03\/ficha-producto-geotelecom_es-1024x173.png\" alt=\"Product tab options in prestashop\" class=\"wp-image-5664\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The<strong> Catalog section<\/strong> encompasses the ecosystem of products, categories and brands. Each tab has clear options to optimize each product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Options such as choosing the cover photo, product associations, category and subcategory where to associate the products, even the use of specific modules for each product, as well as filters to facilitate the customer's search.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"659\" height=\"417\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/catalogo-productos-geotelecom.png\" alt=\"Prestashop backoffice catalog for product management.\" class=\"wp-image-5665\" style=\"width:659px;height:417px\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/catalogo-productos-geotelecom.png 659w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/catalogo-productos-geotelecom-300x190.png 300w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusiones\"><\/span>Conclusions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Among the different CMSs we see every day in the agency, PrestaShop has been gaining an increasingly important place in e-commerce with catalogs of between 2,000 and 10,000 products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ease of managing many items and the variety of modules and solutions to customize online stores, make it a compelling choice for the vast majority of online stores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The biggest drawback we detected is the price of modules and templates, having to make a higher initial investment than with other CMS for e-commerce management. We hope it will help you to make a decision and choose the CMS that best suits the characteristics and needs of your business.<\/p>\n\n\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>In our review of the most used CMS in e-commerce, we could not miss PrestaShop, the open source content management system used by one in five online stores in Spain. So, we are going to tell you about the main advantages and features of PrestaShop, templates, modules and options of the platform born from a university project by Bruno Leveque. Installation and implementation The latest version published by PrestaShop is version 1.7 and brings some changes compared to 1.6, in performance, design and internal structure. It incorporates the Megamenu to facilitate the creation of product categories. It bets on security and design, with the native module for layout and page design: Ap Page Builder. Like other CMS, its basic installation is available in most hosting services that we can hire, from there, we will have to go through the cashier and choose one of the hundreds of templates available. In case you have programming knowledge, you can opt for the base template and go tweaking and adapting the web to your design and brand, avoiding reloading the code of the page with CSS that you are not going to use. Internal structure The small changes in version 1.7 leave us with an internal structure that facilitates the customization of our e-commerce Order management Having an easy to use order management system, which offers all the necessary information to keep track of orders, statistics and shipping, is essential to know the data of your business. This is where PrestaShop Back-office has an added value compared to other CMS. It offers us: Modules for almost everything If something stands out in PrestaShop compared to other CMS is the quantity and quality of existing modules to make any implementation. From creating a Marketplace for external stores, to synchronizing the store's product feed with advertising platforms, without needing to know how to code. The modules offer practical solutions to different problems. PrestaShop has an official store to download and install modules with all the guarantees of security and performance. Although there are also developers who offer their modules in other portals. Here is a link to the modules that are recommended as essential for any online store. Translations and sales in other countries More and more online stores are deciding to sell in other countries around us. In this case, the translation of the product cards, categories and template becomes essential. PrestaShop makes it easy for us, offering, natively, the main changes on our website. This way we can configure: There are translation modules that make our work easier, although we always recommend an in-depth review and check the main terms and categories of the page. Product sheet: titles and descriptions And we come to the part where we must present our product to web surfers. This is where we always recommend our customers to invest time in describing and titling the products in order to be found by search engines, combining a comprehensive description of our product, with photos and graphics that make the item for sale attractive. PrestaShop is very convenient and easy to use. The Catalog section encompasses the ecosystem of products, categories and brands. Each tab has clear options to optimize each product. Options such as choosing the cover photo, product associations, category and subcategory where to associate the products, even the use of specific modules for each product, as well as filters to facilitate the customer's search. Conclusions Among the different CMS that we see daily in the agency, PrestaShop has been gaining an increasingly important place in e-commerce with catalogs of between 2,000 and 10,000 products. The ease of managing many items and the variety of modules and solutions to customize online stores, make it a weighty option for the vast majority of online stores. The biggest drawback we detected is the price of modules and templates, having to make a higher initial investment than with other CMS for e-commerce management. We hope it will help you to make a decision and choose the CMS that best suits the characteristics and needs of your business. &nbsp;<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,24],"tags":[49,112,36],"class_list":["post-5667","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-herramientas","tag-ecommerce","tag-modulo-prestashop","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prestashop: CMS de gesti\u00f3n para e-commerce - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/prestashop-cms-management-for-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prestashop: CMS de gesti\u00f3n para e-commerce - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"En nuestro repaso acerca de los CMS m\u00e1s usados en e-commerce, no pod\u00eda faltar PrestaShop, el gestor de contenidos de c\u00f3digo abierto usado por una de cada cinco tiendas online en Espa\u00f1a. As\u00ed pues, os vamos a contar las principales ventajas y caracter\u00edsticas de PrestaShop, plantillas, m\u00f3dulos y opciones de la plataforma nacida de un proyecto universitario realizado por Bruno Leveque. Instalaci\u00f3n y puesta en marcha La \u00faltima versi\u00f3n publicada por PrestaShop es la versi\u00f3n 1.7 y trae algunos cambios respecto a la 1.6, en rendimiento, dise\u00f1o y estructura interna. Incorpora el Megamen\u00fa para facilitar la creaci\u00f3n de categor\u00edas de productos. Apuesta por la seguridad y el dise\u00f1o, con el m\u00f3dulo nativo para maquetaci\u00f3n y dise\u00f1o de p\u00e1ginas: Ap Page Builder. Al igual que otros CMS, su instalaci\u00f3n b\u00e1sica est\u00e1 disponible en la mayor\u00eda de servicios de hosting que podemos contratar, a partir de ah\u00ed, nos tocar\u00e1 pasar por caja y elegir alguna de los cientos de plantillas disponibles. En caso de que tengas conocimiento de programaci\u00f3n, se puede optar por la plantilla base e ir retocando y adaptando la web a tu dise\u00f1o y marca, evitando recargar el c\u00f3digo de la p\u00e1gina con CSS que no vas a utilizar. Estructura interna Los peque\u00f1os cambios en la versi\u00f3n 1.7 nos deja una estructura interna que facilita la personalizaci\u00f3n de nuestro e-commerce Gesti\u00f3n de pedidos Disponer de un sistema de gesti\u00f3n de pedidos f\u00e1cil de usar, que te ofrezca toda la informaci\u00f3n necesaria para llevar un control sobre pedidos, estad\u00edsticas y env\u00edo, es fundamental para conocer los datos de tu negocio. Aqu\u00ed es donde el Back-office de PrestaShop tiene un valor a\u00f1adido frente a otros CMS. Nos ofrece: M\u00f3dulos para casi todo Si algo destaca en PrestaShop frente a otros CMS es la cantidad y calidad de m\u00f3dulos existentes para hacer cualquier implementaci\u00f3n. Desde crear un Marketplace de tiendas externas, hasta sincronizar el feed de productos de la tienda con plataformas publicitarias, sin necesidad de saber c\u00f3digo. Los m\u00f3dulos nos ofrecen soluciones pr\u00e1cticas a diferentes problem\u00e1ticas. PrestaShop dispone de una tienda oficial para poder descargar e instalar m\u00f3dulos con todas las garant\u00edas de seguridad y rendimiento. Aunque tambi\u00e9n hay desarrolladores que ofrecen sus m\u00f3dulos en otros portales. Os dejamos un enlace de los m\u00f3dulos que se recomiendan como imprescindibles para cualquier tienda online. Traducciones y venta en otros pa\u00edses Cada vez son m\u00e1s las tiendas online que deciden vender en otros pa\u00edses de nuestro entorno. En este caso, la traducci\u00f3n de las fichas de producto, categor\u00edas y plantilla se torna imprescindible. PrestaShop nos lo pone f\u00e1cil, ofreciendo, de manera nativa, los principales cambios en nuestra web. As\u00ed podemos configurar: Existen m\u00f3dulos de traducci\u00f3n que nos facilitan el trabajo, aunque nosotros siempre recomendamos una revisi\u00f3n en profundidad y comprobar los principales t\u00e9rminos y categor\u00edas de la p\u00e1gina. Ficha de producto: t\u00edtulos y descripciones Y llegamos a la parte en que debemos presentar nuestro producto a los navegantes de la red. Aqu\u00ed es donde siempre recomendamos a nuestros clientes invertir tiempo en describir y titular los productos con vistas a ser encontrados por los buscadores, aunando una descripci\u00f3n amplia de nuestro producto, con fotos y gr\u00e1ficos que hagan atrayente el art\u00edculo en venta. PrestaShop resulta ser muy c\u00f3modo y f\u00e1cil de usar. La secci\u00f3n Cat\u00e1logo engloba el ecosistema de productos, categor\u00edas y marcas. Cada ficha dispone de unas opciones claras para optimizar cada producto. Opciones como elegir la foto de portada, asociaciones de productos, categor\u00eda y subcategor\u00eda donde asociar los productos, incluso el uso de m\u00f3dulos espec\u00edficos para cada producto, as\u00ed como los filtros que faciliten la b\u00fasqueda al cliente. Conclusiones Entre los diferentes CMS que vemos a diario en la agencia, PrestaShop se ha ido haciendo un hueco cada vez m\u00e1s importante en e-commerce con cat\u00e1logos de entre 2.000 y 10.000 productos. La facilidad para gestionar muchos art\u00edculos y la variedad de m\u00f3dulos y soluciones para personalizar las tiendas online, le convierten en una opci\u00f3n de peso para la gran mayor\u00eda de tiendas online. El mayor inconveniente que detectamos es el precio de los m\u00f3dulos y plantillas, teniendo que hacer una primera inversi\u00f3n mayor que con otros CMS para la gesti\u00f3n de e-commerce. Esperamos que te sirva para tomar una decisi\u00f3n y elegir el CMS que mejor se adapte a las caracter\u00edsticas y necesidades de tu negocio. &nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/prestashop-cms-management-for-e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-02T07:34:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T15:12:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/estructura-prestashop-geotelecom_es.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1154\" \/>\n\t<meta property=\"og:image:height\" content=\"660\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Prestashop: CMS management for e-commerce - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/prestashop-cms-management-for-e-commerce\/","og_locale":"en_US","og_type":"article","og_title":"Prestashop: CMS de gesti\u00f3n para e-commerce - Geotelecom","og_description":"En nuestro repaso acerca de los CMS m\u00e1s usados en e-commerce, no pod\u00eda faltar PrestaShop, el gestor de contenidos de c\u00f3digo abierto usado por una de cada cinco tiendas online en Espa\u00f1a. As\u00ed pues, os vamos a contar las principales ventajas y caracter\u00edsticas de PrestaShop, plantillas, m\u00f3dulos y opciones de la plataforma nacida de un proyecto universitario realizado por Bruno Leveque. Instalaci\u00f3n y puesta en marcha La \u00faltima versi\u00f3n publicada por PrestaShop es la versi\u00f3n 1.7 y trae algunos cambios respecto a la 1.6, en rendimiento, dise\u00f1o y estructura interna. Incorpora el Megamen\u00fa para facilitar la creaci\u00f3n de categor\u00edas de productos. Apuesta por la seguridad y el dise\u00f1o, con el m\u00f3dulo nativo para maquetaci\u00f3n y dise\u00f1o de p\u00e1ginas: Ap Page Builder. Al igual que otros CMS, su instalaci\u00f3n b\u00e1sica est\u00e1 disponible en la mayor\u00eda de servicios de hosting que podemos contratar, a partir de ah\u00ed, nos tocar\u00e1 pasar por caja y elegir alguna de los cientos de plantillas disponibles. En caso de que tengas conocimiento de programaci\u00f3n, se puede optar por la plantilla base e ir retocando y adaptando la web a tu dise\u00f1o y marca, evitando recargar el c\u00f3digo de la p\u00e1gina con CSS que no vas a utilizar. Estructura interna Los peque\u00f1os cambios en la versi\u00f3n 1.7 nos deja una estructura interna que facilita la personalizaci\u00f3n de nuestro e-commerce Gesti\u00f3n de pedidos Disponer de un sistema de gesti\u00f3n de pedidos f\u00e1cil de usar, que te ofrezca toda la informaci\u00f3n necesaria para llevar un control sobre pedidos, estad\u00edsticas y env\u00edo, es fundamental para conocer los datos de tu negocio. Aqu\u00ed es donde el Back-office de PrestaShop tiene un valor a\u00f1adido frente a otros CMS. Nos ofrece: M\u00f3dulos para casi todo Si algo destaca en PrestaShop frente a otros CMS es la cantidad y calidad de m\u00f3dulos existentes para hacer cualquier implementaci\u00f3n. Desde crear un Marketplace de tiendas externas, hasta sincronizar el feed de productos de la tienda con plataformas publicitarias, sin necesidad de saber c\u00f3digo. Los m\u00f3dulos nos ofrecen soluciones pr\u00e1cticas a diferentes problem\u00e1ticas. PrestaShop dispone de una tienda oficial para poder descargar e instalar m\u00f3dulos con todas las garant\u00edas de seguridad y rendimiento. Aunque tambi\u00e9n hay desarrolladores que ofrecen sus m\u00f3dulos en otros portales. Os dejamos un enlace de los m\u00f3dulos que se recomiendan como imprescindibles para cualquier tienda online. Traducciones y venta en otros pa\u00edses Cada vez son m\u00e1s las tiendas online que deciden vender en otros pa\u00edses de nuestro entorno. En este caso, la traducci\u00f3n de las fichas de producto, categor\u00edas y plantilla se torna imprescindible. PrestaShop nos lo pone f\u00e1cil, ofreciendo, de manera nativa, los principales cambios en nuestra web. As\u00ed podemos configurar: Existen m\u00f3dulos de traducci\u00f3n que nos facilitan el trabajo, aunque nosotros siempre recomendamos una revisi\u00f3n en profundidad y comprobar los principales t\u00e9rminos y categor\u00edas de la p\u00e1gina. Ficha de producto: t\u00edtulos y descripciones Y llegamos a la parte en que debemos presentar nuestro producto a los navegantes de la red. Aqu\u00ed es donde siempre recomendamos a nuestros clientes invertir tiempo en describir y titular los productos con vistas a ser encontrados por los buscadores, aunando una descripci\u00f3n amplia de nuestro producto, con fotos y gr\u00e1ficos que hagan atrayente el art\u00edculo en venta. PrestaShop resulta ser muy c\u00f3modo y f\u00e1cil de usar. La secci\u00f3n Cat\u00e1logo engloba el ecosistema de productos, categor\u00edas y marcas. Cada ficha dispone de unas opciones claras para optimizar cada producto. Opciones como elegir la foto de portada, asociaciones de productos, categor\u00eda y subcategor\u00eda donde asociar los productos, incluso el uso de m\u00f3dulos espec\u00edficos para cada producto, as\u00ed como los filtros que faciliten la b\u00fasqueda al cliente. Conclusiones Entre los diferentes CMS que vemos a diario en la agencia, PrestaShop se ha ido haciendo un hueco cada vez m\u00e1s importante en e-commerce con cat\u00e1logos de entre 2.000 y 10.000 productos. La facilidad para gestionar muchos art\u00edculos y la variedad de m\u00f3dulos y soluciones para personalizar las tiendas online, le convierten en una opci\u00f3n de peso para la gran mayor\u00eda de tiendas online. El mayor inconveniente que detectamos es el precio de los m\u00f3dulos y plantillas, teniendo que hacer una primera inversi\u00f3n mayor que con otros CMS para la gesti\u00f3n de e-commerce. Esperamos que te sirva para tomar una decisi\u00f3n y elegir el CMS que mejor se adapte a las caracter\u00edsticas y necesidades de tu negocio. &nbsp;","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/prestashop-cms-management-for-e-commerce\/","og_site_name":"Geotelecom","article_published_time":"2021-03-02T07:34:31+00:00","article_modified_time":"2026-03-16T15:12:29+00:00","og_image":[{"width":1154,"height":660,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/estructura-prestashop-geotelecom_es.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/prestashop-cms-de-gestion-para-e-commerce\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/prestashop-cms-de-gestion-para-e-commerce\/"},"author":{"name":"","@id":""},"headline":"Prestashop: CMS de gesti\u00f3n para e-commerce","datePublished":"2021-03-02T07:34:31+00:00","dateModified":"2026-03-16T15:12:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/prestashop-cms-de-gestion-para-e-commerce\/"},"wordCount":886,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/prestashop-cms-de-gestion-para-e-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2021\/03\/estructura-prestashop-geotelecom_es-1024x586.png","keywords":["ecommerce","m\u00f3dulo prestashop","seo"],"articleSection":["E-commerce","Herramientas"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/prestashop-cms-de-gestion-para-e-commerce\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/prestashop-cms-de-gestion-para-e-commerce\/","url":"https:\/\/www.geotelecom.es\/blog\/prestashop-cms-de-gestion-para-e-commerce\/","name":"Prestashop: CMS management for e-commerce - 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