{"id":5670,"date":"2021-02-23T11:32:32","date_gmt":"2021-02-23T11:32:32","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/promociona-tu-app-en-apps-ads\/"},"modified":"2026-03-30T12:05:03","modified_gmt":"2026-03-30T12:05:03","slug":"promote-your-app-in-apps-ads","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/promociona-tu-app-en-apps-ads\/","title":{"rendered":"Promote your app in Apps Ads"},"content":{"rendered":"<p class=\"has-text-align-left wp-block-paragraph\">We find ourselves in a world connected to the Internet through apps. We spend <strong>95%<\/strong> of our time browsing mobile applications. As if that were not enough, the use of apps has increased by<strong> 200%<\/strong> during the summer due to the pandemic. <strong>What if I have an application, how can I promote it? <\/strong>In this post we tell you everything you need to know to start promoting your application in Google Ads (Apps Ads). <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/promociona-tu-app-en-apps-ads\/#Apps_en_Google_Ads\" >Apps in Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/promociona-tu-app-en-apps-ads\/#%C2%BFQue_necesitamos_para_poder_empezar_con_Apps_Ads\" >What do we need to get started with Apps Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/promociona-tu-app-en-apps-ads\/#%C2%BFDonde_pueden_aparecer_los_anuncios_de_aplicaciones\" >Where can application ads appear?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/promociona-tu-app-en-apps-ads\/#%C2%BFQue_tipos_de_campanas_hay\" >What types of campaigns are there?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/promociona-tu-app-en-apps-ads\/#Y_por_ultimo%E2%80%A6_%C2%BFComo_mido_los_datos_en_Apps\" >And finally... How do I measure data in Apps?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/promociona-tu-app-en-apps-ads\/#Si_tenemos_apps_pero_tambien_necesitamos_medir_web_entonces_es_mejor_que_escojamos_Google_Analytics_Pero_%C2%BFque_nos_proporciona_Firebase_Analytics\" >If we have apps but we also need to measure web, then it is better to choose Google Analytics. But what does Firebase Analytics provide?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Apps_en_Google_Ads\"><\/span>Apps in Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">These are fully automated campaigns, <strong>depend 100% on machine learning<\/strong>. So we will only need to set a target for the campaign, for example, <strong>close a purchase<\/strong>. The algorithm will start working and will show our ad to many users.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>How long will this happen?<\/strong> Until one of the users meets the goal we have set. Then, our ad will only be shown to users similar to the one who converted. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Recommended Practice<\/strong>Be clear about the action you want users to take. Rely on machine learning. First, the algorithm tests and then finds the target user.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_necesitamos_para_poder_empezar_con_Apps_Ads\"><\/span>What do we need to get started with Apps Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The application must have a quality of <strong>4 stars<\/strong>, There is no point in promoting an application with a bad experience. <\/li>\n\n\n\n<li>We must have a <strong>minimum budget of 40 thousand euros<\/strong> per month. The campaign needs a minimum volume to learn, so this budget is the most appropriate. If we have less investment, the algorithm may not learn as well. <\/li>\n\n\n\n<li>To achieve <strong>good results must be B2C<\/strong>, It is possible to do B2B but app campaigns need a large volume of users and this is more common in B2C.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFDonde_pueden_aparecer_los_anuncios_de_aplicaciones\"><\/span>Where can application ads appear?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With a single<strong> campaign we can access all platforms<\/strong> owned by Google. In this type of campaign we will not exclude any location, the algorithm will make us be present at the right time in which, according to the user's behavior, it is more likely to achieve the conversion.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Search network:<\/strong> the ad will appear associated with search terms related to the App category.<\/li>\n\n\n\n<li><strong>Google Play Store:<\/strong> will appear in the Play Store search results, and in related Apps.<\/li>\n\n\n\n<li><strong>YouTube:<\/strong> will appear below the video being viewed.<\/li>\n\n\n\n<li><strong>Display Network:<\/strong> It will place the app ad in the most appropriate place to achieve the highest number of conversions.<\/li>\n\n\n\n<li><strong>Google Discover:<\/strong> only available on Android mobiles with default language in English<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_tipos_de_campanas_hay\"><\/span>What types of campaigns are there?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In a single campaign we include text, images and video. <strong>Google will show the optimal elements for each user,<\/strong> selecting those elements that make the ad more attractive to each user. It is important to give a <strong>good volume of materials<\/strong> and elements to make the ad more relevant. We can promote the application to different users according to the objective we set.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Acquisition:<\/strong> the advertisement <strong>ONLY<\/strong> will be seen by those users who <strong>NO<\/strong> have the application downloaded (it will take you directly to the download store). <\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><em><strong>Recommended practice:<\/strong> Target the campaign to \u00aball users\u00bb to achieve the maximum possible number of downloads at a target cost per download (CPD). Google suggests that we apply a budget 50 times higher than the cost per download.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Engagement:<\/strong> is in beta. <strong>The CTA is to open the app<\/strong>, If you have downloaded the app, only those users who have downloaded the app will see the ads.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Recommended practice:<\/strong> Google recommends that the budget be 10 times higher than the CPA. There needs to be at least 10 different users per day completing the action we are pursuing.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Y_por_ultimo%E2%80%A6_%C2%BFComo_mido_los_datos_en_Apps\"><\/span>And finally... How do I measure data in Apps?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A wide variety of measurement programs are available: <strong>Mixpanel, Flurry, Localytics...<\/strong>In this post we will focus on <strong>Firebase<\/strong>, Google's tool that is part of its cloud platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This program will allow us to <strong>save development time in programming<\/strong>, use your <strong>retention tools<\/strong> and customer acquisition, and <strong>unify the <\/strong>SDK (software development kits) <strong>existing <\/strong>(IOS and Android). In addition to offering a system of monetization of applications, through <strong>AdMob<\/strong>, its advertising platform where you can set up your own <strong>spaces in your app for others to advertise in<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Si_tenemos_apps_pero_tambien_necesitamos_medir_web_entonces_es_mejor_que_escojamos_Google_Analytics_Pero_%C2%BFque_nos_proporciona_Firebase_Analytics\"><\/span>If we have apps but also need to measure web, then it is better to choose Google Analytics.<strong> But what does Firebase Analytics provide us with?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It offers a series of <strong>automatic events<\/strong>, It also allows us to create general events and events by vertical. It also allows us to create customized events. At <strong>Firebase Analytics<\/strong>, events can be defined as <strong>\u00abconversion\u00bb<\/strong> and, when the conversion occurs, we can send a communication to the advertising partner that the conversion has occurred as a tracker.<\/li>\n\n\n\n<li><strong>User properties<\/strong>The assignment of attributes to our users in order to subsequently use these properties as <strong>filters<\/strong> in the reports or in the<strong> audience building<\/strong>.<\/li>\n\n\n\n<li>Uses the <strong>last click attribution model<\/strong>, However, if there has been an intervention of <strong>AdWords<\/strong> at some point, it will attribute it directly and discard all other sources.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>What is missing?<\/strong> It lacks custom dimensions, as a recommendation, use user-level filters instead. And at the moment, e-commerce implementation is not possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leave us a comment with your opinion about the post! Or you can also read our <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/offline-sales-on-google-ads\/\">previous publication<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>We live in a world connected to the Internet through apps. We spend 95% of our time browsing mobile apps. As if that weren\u2019t enough, app usage has increased by 200% over the summer due to the pandemic. If I have an app, how can I promote it? In this post, we\u2019ll tell you everything you need to know to start promoting your app on Google Ads (Apps Ads). Apps on Google Ads These are fully automated campaigns that rely 100% on machine learning. So all you need to do is set a campaign goal\u2014for example, completing a purchase. The algorithm will start working and show our ad to many users. How long will this continue? Until one of the users meets the goal we\u2019ve set. Then, our ad will only be shown to users similar to the one who converted. Best practice: Be clear about the action you want users to take. Trust in machine learning. First, the algorithm tests, and then it identifies the target user. What do we need to get started with App Ads? Where can app ads appear? With a single campaign, we can reach all Google-owned platforms. In this type of campaign, we won\u2019t exclude any placements; the algorithm will ensure we\u2019re present at the right moment\u2014based on user behavior\u2014when a conversion is most likely to occur. What types of campaigns are available? In a single campaign, we include text, images, and video; this way, Google\u2019s algorithm will display the optimal elements for each user, selecting those that make the ad most appealing to them. It\u2019s important to provide a good volume of materials and elements to make the ad more relevant. We can promote the app to different users based on the objective we set. Best practice: Target the campaign to \u00aball users\u00bb to achieve the maximum possible number of downloads at a target cost per download (CPD). Google suggests setting a budget 50 times greater than the cost per download. Best practice: Google recommends that the budget be 10 times greater than the CPA. There must be at least 10 different users per day who complete the action we\u2019re targeting. And finally\u2026 How do I measure data in apps? There\u2019s a wide variety of analytics tools available: Mixpanel, Flurry, Localytics\u2026 In this post, we\u2019ll focus on Firebase, Google\u2019s tool that\u2019s part of its cloud platform. This tool will help us save time on development, use its customer retention and acquisition tools, and unify existing SDKs (software development kits) for iOS and Android. It also offers an app monetization system through AdMob, its advertising platform where you can configure ad spaces in your app for others to advertise. If you have apps but also need to track web traffic, then it\u2019s best to choose Google Analytics. But what does Firebase Analytics offer? What\u2019s missing? It lacks custom dimensions; as a workaround, use user-level filters instead. And for now, e-commerce implementation isn\u2019t possible. Leave us a comment with your thoughts on this post! Or you can also read our previous post.<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[113,28,62],"class_list":["post-5670","post","type-post","status-publish","format-standard","hentry","category-google-ads","tag-app","tag-google-ads","tag-publicidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Promociona tu app en Apps Ads - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/promote-your-app-in-apps-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promociona tu app en Apps Ads - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Nos encontramos en un mundo conectado a Internet mediante apps. Pasamos el 95% de nuestro tiempo navegando por aplicaciones m\u00f3viles. Por si fuera poco, el uso de apps ha aumentado un 200% durante el verano debido a la pandemia. \u00bfY si tengo una aplicaci\u00f3n, c\u00f3mo puedo promocionarla? En este post te contamos todo lo que necesitas saber para empezar a hacer promoci\u00f3n de tu aplicaci\u00f3n en Google Ads (Apps Ads). Apps en Google Ads Se trata de campa\u00f1as totalmente automatizadas, dependen 100% del aprendizaje autom\u00e1tico. Por lo que solo necesitaremos marcar un objetivo para la campa\u00f1a, por ejemplo, cerrar una compra. El algoritmo empezar\u00e1 a trabajar y les ense\u00f1ar\u00e1 nuestro anuncio a muchos usuarios. \u00bfHasta cu\u00e1ndo ocurrir\u00e1 esto? Hasta que uno de los usuarios cumpla el objetivo que hemos marcado. Entonces, nuestro anuncio solo se mostrar\u00e1 a usuarios similares al que ha convertido. Pr\u00e1ctica recomendada: tener clara la acci\u00f3n que queremos que los usuarios realicen. Conf\u00eda en el aprendizaje autom\u00e1tico. Primero, el algoritmo testa y luego encuentra al usuario objetivo. \u00bfQu\u00e9 necesitamos para poder empezar con Apps Ads? \u00bfD\u00f3nde pueden aparecer los anuncios de aplicaciones? Con una \u00fanica campa\u00f1a podemos acceder a todas las plataformas propiedad de Google. En este tipo de campa\u00f1as no vamos a excluir ning\u00fan emplazamiento, el algoritmo har\u00e1 que estemos presentes en el momento oportuno en el que seg\u00fan el comportamiento del usuario es m\u00e1s probable conseguir la conversi\u00f3n. \u00bfQu\u00e9 tipos de campa\u00f1as hay? En una sola campa\u00f1a incluimos texto, im\u00e1genes y v\u00eddeo, de esta forma, el algoritmo de Google mostrar\u00e1 los elementos \u00f3ptimos para cada usuario, seleccionando aquellos elementos que hagan m\u00e1s atractivo el anuncio para cada usuario. Es importante dar un buen volumen de materiales y elementos para que el anuncio sea m\u00e1s relevante. Podemos promocionar la aplicaci\u00f3n entre distintos usuarios seg\u00fan el objetivo que marquemos. Pr\u00e1ctica recomendada: Orientar la campa\u00f1a a \u00abtodos los usuarios\u00bb para conseguir el m\u00e1ximo n\u00famero posible de descargas a un coste por descarga (CPD) objetivo. Google sugiere que apliquemos un presupuesto 50 veces mayor que el coste por descarga. Pr\u00e1ctica recomendada: Google recomienda que el presupuesto sea 10 veces mayor que el CPA. Es necesario que haya, al menos, 10 usuarios diferentes por d\u00eda que completen la acci\u00f3n que estamos persiguiendo. Y por \u00faltimo&#8230; \u00bfC\u00f3mo mido los datos en Apps? Existe una amplia variedad de programas de medici\u00f3n: Mixpanel, Flurry, Localytics&#8230;En este post nos centraremos en Firebase, la herramienta de Google que forma parte de su plataforma en la nube. Este programa nos permitir\u00e1 ahorrar tiempo de desarrollo en programaci\u00f3n, utilizar sus herramientas de retenci\u00f3n y adquisici\u00f3n de clientes, y unificar los SDK (software development kits) existentes (IOS y Android). Adem\u00e1s de ofrecernos un sistema de monetizaci\u00f3n de aplicaciones, a trav\u00e9s de AdMob, su plataforma publicitaria donde puedes configurar los espacios de tu app para que otros se publiciten. Si tenemos apps pero tambi\u00e9n necesitamos medir web, entonces es mejor que escojamos Google Analytics. Pero, \u00bfqu\u00e9 nos proporciona Firebase Analytics? \u00bfQu\u00e9 le falta? Carece de dimensiones personalizadas, como recomendaci\u00f3n, utiliza en su lugar los filtros a nivel de usuario. Y de momento, no es posible la implementaci\u00f3n del comercio electr\u00f3nico. \u00a1D\u00e9janos un comentario con tu opini\u00f3n sobre el post! O tambi\u00e9n puedes leer nuestra anterior publicaci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/promote-your-app-in-apps-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-23T11:32:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T12:05:03+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Promote your app in Apps Ads - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/promote-your-app-in-apps-ads\/","og_locale":"en_US","og_type":"article","og_title":"Promociona tu app en Apps Ads - Geotelecom","og_description":"Nos encontramos en un mundo conectado a Internet mediante apps. Pasamos el 95% de nuestro tiempo navegando por aplicaciones m\u00f3viles. Por si fuera poco, el uso de apps ha aumentado un 200% durante el verano debido a la pandemia. \u00bfY si tengo una aplicaci\u00f3n, c\u00f3mo puedo promocionarla? En este post te contamos todo lo que necesitas saber para empezar a hacer promoci\u00f3n de tu aplicaci\u00f3n en Google Ads (Apps Ads). Apps en Google Ads Se trata de campa\u00f1as totalmente automatizadas, dependen 100% del aprendizaje autom\u00e1tico. Por lo que solo necesitaremos marcar un objetivo para la campa\u00f1a, por ejemplo, cerrar una compra. El algoritmo empezar\u00e1 a trabajar y les ense\u00f1ar\u00e1 nuestro anuncio a muchos usuarios. \u00bfHasta cu\u00e1ndo ocurrir\u00e1 esto? Hasta que uno de los usuarios cumpla el objetivo que hemos marcado. Entonces, nuestro anuncio solo se mostrar\u00e1 a usuarios similares al que ha convertido. Pr\u00e1ctica recomendada: tener clara la acci\u00f3n que queremos que los usuarios realicen. Conf\u00eda en el aprendizaje autom\u00e1tico. Primero, el algoritmo testa y luego encuentra al usuario objetivo. \u00bfQu\u00e9 necesitamos para poder empezar con Apps Ads? \u00bfD\u00f3nde pueden aparecer los anuncios de aplicaciones? Con una \u00fanica campa\u00f1a podemos acceder a todas las plataformas propiedad de Google. En este tipo de campa\u00f1as no vamos a excluir ning\u00fan emplazamiento, el algoritmo har\u00e1 que estemos presentes en el momento oportuno en el que seg\u00fan el comportamiento del usuario es m\u00e1s probable conseguir la conversi\u00f3n. \u00bfQu\u00e9 tipos de campa\u00f1as hay? En una sola campa\u00f1a incluimos texto, im\u00e1genes y v\u00eddeo, de esta forma, el algoritmo de Google mostrar\u00e1 los elementos \u00f3ptimos para cada usuario, seleccionando aquellos elementos que hagan m\u00e1s atractivo el anuncio para cada usuario. Es importante dar un buen volumen de materiales y elementos para que el anuncio sea m\u00e1s relevante. Podemos promocionar la aplicaci\u00f3n entre distintos usuarios seg\u00fan el objetivo que marquemos. Pr\u00e1ctica recomendada: Orientar la campa\u00f1a a \u00abtodos los usuarios\u00bb para conseguir el m\u00e1ximo n\u00famero posible de descargas a un coste por descarga (CPD) objetivo. Google sugiere que apliquemos un presupuesto 50 veces mayor que el coste por descarga. Pr\u00e1ctica recomendada: Google recomienda que el presupuesto sea 10 veces mayor que el CPA. Es necesario que haya, al menos, 10 usuarios diferentes por d\u00eda que completen la acci\u00f3n que estamos persiguiendo. Y por \u00faltimo&#8230; \u00bfC\u00f3mo mido los datos en Apps? Existe una amplia variedad de programas de medici\u00f3n: Mixpanel, Flurry, Localytics&#8230;En este post nos centraremos en Firebase, la herramienta de Google que forma parte de su plataforma en la nube. Este programa nos permitir\u00e1 ahorrar tiempo de desarrollo en programaci\u00f3n, utilizar sus herramientas de retenci\u00f3n y adquisici\u00f3n de clientes, y unificar los SDK (software development kits) existentes (IOS y Android). Adem\u00e1s de ofrecernos un sistema de monetizaci\u00f3n de aplicaciones, a trav\u00e9s de AdMob, su plataforma publicitaria donde puedes configurar los espacios de tu app para que otros se publiciten. Si tenemos apps pero tambi\u00e9n necesitamos medir web, entonces es mejor que escojamos Google Analytics. Pero, \u00bfqu\u00e9 nos proporciona Firebase Analytics? \u00bfQu\u00e9 le falta? Carece de dimensiones personalizadas, como recomendaci\u00f3n, utiliza en su lugar los filtros a nivel de usuario. Y de momento, no es posible la implementaci\u00f3n del comercio electr\u00f3nico. \u00a1D\u00e9janos un comentario con tu opini\u00f3n sobre el post! O tambi\u00e9n puedes leer nuestra anterior publicaci\u00f3n.","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/promote-your-app-in-apps-ads\/","og_site_name":"Geotelecom","article_published_time":"2021-02-23T11:32:32+00:00","article_modified_time":"2026-03-30T12:05:03+00:00","twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/promociona-tu-app-en-apps-ads\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/promociona-tu-app-en-apps-ads\/"},"author":{"name":"","@id":""},"headline":"Promociona tu app en Apps Ads","datePublished":"2021-02-23T11:32:32+00:00","dateModified":"2026-03-30T12:05:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/promociona-tu-app-en-apps-ads\/"},"wordCount":945,"commentCount":0,"keywords":["APP","Google Ads","publicidad"],"articleSection":["Google Ads"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/promociona-tu-app-en-apps-ads\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/promociona-tu-app-en-apps-ads\/","url":"https:\/\/www.geotelecom.es\/blog\/promociona-tu-app-en-apps-ads\/","name":"Promote your app in Apps Ads - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"datePublished":"2021-02-23T11:32:32+00:00","dateModified":"2026-03-30T12:05:03+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/blog\/promociona-tu-app-en-apps-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/blog\/promociona-tu-app-en-apps-ads\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/blog\/promociona-tu-app-en-apps-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"Promociona tu app en Apps Ads"}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/www.geotelecom.es\/en\/blog\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=5670"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5670\/revisions"}],"predecessor-version":[{"id":8485,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5670\/revisions\/8485"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=5670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/categories?post=5670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/tags?post=5670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}