{"id":5684,"date":"2021-01-13T13:54:55","date_gmt":"2021-01-13T13:54:55","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/guia-wordpress-para-principiantes\/"},"modified":"2026-03-30T12:42:33","modified_gmt":"2026-03-30T12:42:33","slug":"wordpress-guide-for-beginners","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/guia-wordpress-para-principiantes\/","title":{"rendered":"WordPress: basic guide for beginners"},"content":{"rendered":"<p>We know that getting started in the digital world is not always easy. However, there are intuitive platforms ready to help you get started. <strong>make it easier for us to create a website<\/strong> without worrying about advanced development skills.<\/p>\n<p>That is why<strong> WordPress has stood out for years<\/strong> as the platform par excellence for websites dedicated to the provision of services or personal blogs that, thanks to the wide variety of templates and plugins it has, make it the most versatile CMS on the market.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/guia-wordpress-para-principiantes\/#Ventajas_de_utilizar_WordPress\" >Advantages of using WordPress<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/guia-wordpress-para-principiantes\/#Instalacion_sencilla\" >Simple installation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/guia-wordpress-para-principiantes\/#Variedad_de_plantillas\" >Variety of templates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/guia-wordpress-para-principiantes\/#Variedad_de_plugins\" >Variety of plugins<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/guia-wordpress-para-principiantes\/#Cuenta_con_el_soporte_tecnico_que_necesites\" >Count on the technical support you need<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/guia-wordpress-para-principiantes\/#WordPress_posee_un_coste_minimo\" >WordPress has a minimal cost:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/guia-wordpress-para-principiantes\/#Las_mejores_plantillas_de_WordPress_y_como_elegir_la_adecuada\" >The best WordPress templates and how to choose the right one<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/guia-wordpress-para-principiantes\/#Rendimiento_y_velocidad\" >Performance and speed:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/guia-wordpress-para-principiantes\/#Diseno_Responsive\" >Responsive design:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/guia-wordpress-para-principiantes\/#Tema_versatil\" >Versatile theme<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/guia-wordpress-para-principiantes\/#Los_mejores_temas_para_WordPress\" >The best WordPress themes<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/guia-wordpress-para-principiantes\/#Plugins_indispensables_que_no_debes_dejar_pasar\" >Must-have plugins that you should not miss<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/guia-wordpress-para-principiantes\/#W3_Total_Cache\" >W3 Total Cache:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/guia-wordpress-para-principiantes\/#Autoptimize\" >Autoptimize:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/guia-wordpress-para-principiantes\/#Optimizadorio\" >Optimizer.io:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/guia-wordpress-para-principiantes\/#Google_Site_Kit\" >Google Site Kit:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/guia-wordpress-para-principiantes\/#Multilenguaje_para_tu_WordPress_con_WPML\" >Multilanguage for your WordPress with WPML:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/guia-wordpress-para-principiantes\/#Yoast_SEO\" >Yoast SEO:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/guia-wordpress-para-principiantes\/#WooCommerce\" >WooCommerce:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/guia-wordpress-para-principiantes\/#%C2%BFEs_WordPress_la_mejor_opcion_del_mercado\" >Is WordPress the best option on the market?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Ventajas_de_utilizar_WordPress\"><\/span>Advantages of using <em>WordPress<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>This CMS is characterized for being the easiest to use.<\/strong>, But do you know what is so special about it and why it is still among the favorites?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Instalacion_sencilla\"><\/span>Simple installation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Unlike other platforms, WordPress makes it easy to set up with <strong>automatic integrations<\/strong> directly from <em>hostings <\/em>like <em>1&amp;1<\/em> who carry out the entire process.<\/p>\n<figure><\/figure>\n<p><em>\u00a0Fundamental steps when installing WordPress for the first time.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Variedad_de_plantillas\"><\/span>Variety of templates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No matter if you have a personal blog, an online store or a law firm, you will find the right template for you. <strong>that best suits your activity.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Variedad_de_plugins\"><\/span>Variety of plugins<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You will have at your disposal a wide range of<strong> plugins that will provide very useful functionalities<\/strong> such as special forms, image galleries, SEO optimization, etc.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cuenta_con_el_soporte_tecnico_que_necesites\"><\/span>Count on the technical support you need<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As a platform with <strong>major worldwide expansion<\/strong>, The software is supported in all languages and for any problem.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"WordPress_posee_un_coste_minimo\"><\/span>WordPress has a minimal cost:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The price to have your web page is <strong>considerably reduced<\/strong> when compared to Magento or Shopify.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Las_mejores_plantillas_de_WordPress_y_como_elegir_la_adecuada\"><\/span>The best WordPress templates and how to choose the right one<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Templates or themes are an important part of this, since they <strong>will give the initial appearance<\/strong> that the website will have. Therefore, it is essential to take into account some points:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Rendimiento_y_velocidad\"><\/span>Performance and speed:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Some WordPress templates have a mind-blowing design, animations that will amaze any user, but <strong>the loading speed<\/strong> is very high, so you should take into account whether your <em><strong>hosting<\/strong> <\/em>and general configuration can support a complex design. Within the web positioning, the loading time affects significantly, since it is given hand in hand with the <strong>user experience<\/strong> (UX) that we offer, so this is one of the most important aspects when it comes to making a <a href=\"https:\/\/www.geotelecom.es\/en\/seo-audits\/\">SEO audit<\/a>.<\/p>\n<p>If you have doubts about the speed of a template, <strong>you can make use of tools<\/strong> like <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/?hl=es\" rel=\"nofollow \"><strong>Google Page Speed<\/strong> <\/a><strong>o <\/strong><strong>Web Page Test <\/strong>which, although they are not conclusive because the template has no previous data, serve as an indication as to whether or not to opt for a design.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-5683\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/page-speed-geotelecom.jpg\" alt=\"page speed geotelecom\" width=\"720\" height=\"514\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/page-speed-geotelecom.jpg 959w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/page-speed-geotelecom-300x214.jpg 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/page-speed-geotelecom-768x548.jpg 768w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<figure><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Diseno_Responsive\"><\/span>Design <em>Responsive<\/em>:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Avoid choosing templates that do not have a design <em>responsive<\/em>, i.e, <strong>that does not fit perfectly on any type of device<\/strong>. Sometimes there are themes whose design on desktop is impressive, but on mobile it looks like a <em>tetris.<\/em><\/p>\n<blockquote><p><em>\u201cCurrently, the traffic <strong>from mobile <\/strong>constitutes more than 60% of the total\u201d.<\/em><\/p><\/blockquote>\n<p>For this reason, you should not stop thinking about the <strong>multiple devices<\/strong>, so make sure you choose a template that has a <em>responsive <\/em>for your website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tema_versatil\"><\/span>Versatile theme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is highly recommended to choose templates that have a versatile design with multiple functionalities that interest us.<\/p>\n<p>Occasionally, <strong>there are topics designed for our type of business<\/strong>, but there are no other options we want to add. <em>a posteriori,<\/em> as a blog section or <em>widgets <\/em>multimedia content. In these cases we will have to update the template, install additional plugins or change the design.<\/p>\n<p>If you are thinking about a template and you do not know what to choose, you can find the one you like directly within the WordPress store or on platforms such as Theme Forest<i>, which<\/i>\u00a0has a wide variety of designs, styles and prices for your business activity.<\/p>\n<p>Still not sure which insoles are right for you? Here are some of the most recommended ones for you to choose your favorite:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Los_mejores_temas_para_WordPress\"><\/span>The best WordPress themes<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Avada:<\/strong> ideal for simple multi-thematic websites.<\/li>\n<li><strong>NewsPaper:<\/strong> one of the best options for blogs and news sites.<\/li>\n<li><strong>BeTheme:<\/strong> is perhaps the one with the widest variety of themes for different topics.<\/li>\n<li><strong>XTheme:<\/strong> is unconventional, so if you want to make an impact from minute 1, this is the theme for you.<\/li>\n<li><strong>Hestia:<\/strong> widely used for professional websites. It incorporates a modern design and multiple carousel display options.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Plugins_indispensables_que_no_debes_dejar_pasar\"><\/span>Must-have plugins that you should not miss<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The plugins are <strong>additional functionalities<\/strong> that can be installed <em>a posteriori,<\/em> like <strong>cache management<\/strong>, optimization <strong>SEO<\/strong>, integration of measurement codes, online store and much more.<\/p>\n<p>Please note that, since these options include the modification or modification of <strong>enhancement of the preset code<\/strong>, If you are not sure of the source of these plugins and the quality in terms of <strong>security<\/strong> of the same.<\/p>\n<p>From Geotelecom <strong>we recommend the following <\/strong><strong>plugins <\/strong>you should have:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"W3_Total_Cache\"><\/span>W3 Total Cache:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Caching seems like a harmless concept, but if you make major changes to your website that are not visible in the <em>front office, <\/em>this may be something to consider. This plugin <strong>allows to optimize the cache<\/strong> so that the user can view the latest version of the website faster.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Autoptimize\"><\/span>Autoptimize:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Have you ever wondered what \u201cminifying\u201d code is? In tools such as the aforementioned Web Page Test there are metrics related to the loading speed due to the lack of <strong>minify the code<\/strong>. This refers to the fact that there is a great deal of code <strong>HTML, CSS or Javascript<\/strong> unused or not optimized.<\/p>\n<p>Plugins such as Autoptimize allow you to reduce these files for better performance.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optimizadorio\"><\/span>Optimizer.io:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sometimes we have an excellent website, but <strong>our images cause the loading time to be very long.<\/strong>. We know you want to have some <em>banners<\/em> fantastic, that's why Optimizer.io is a plugin that allows you to optimize your images <strong>without losing quality<\/strong>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Site_Kit\"><\/span>Google Site Kit:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No matter if you have a business or if it is a personal blog, you will always be interested in knowing how many people enter your website and that's what this plugin is for.<\/p>\n<p>Performs a <strong>easy integration<\/strong> with <strong>Analytics<\/strong>, AdSense, <strong>Google Optimize<\/strong>, etc., and you will have all the data you need for <strong>measure your traffic and profitability<\/strong>.<\/p>\n<p><strong>In order to perform this integration, you must have an account previously created on these platforms.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Multilenguaje_para_tu_WordPress_con_WPML\"><\/span>Multilanguage for your WordPress with WPML:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are some translations that are a sight for sore eyes. If your website has multiple languages, you should have a little help when integrating them. This plugin <strong>allows for translations<\/strong> and includes additional features for WooCommerce and SEO optimization.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yoast_SEO\"><\/span>Yoast SEO:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>And if we talk about SEO, you can't start without this plugin. Not only is it easy to use, but it is an excellent recommendation if you are starting out in the wonderful world of SEO. <strong>Search Engine Optimization<\/strong> or \u2018Effective Obtuse Senescence<em>\u2018,\u00a0<\/em>as we like to affectionately call it.<\/p>\n<p>This plugin allows you to add<em> metatags<\/em>, The program can be used to detect writing problems, write blog posts in a better way and many more functions.<\/p>\n<figure><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"WooCommerce\"><\/span>WooCommerce:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While WordPress is not particularly <strong>Most used CMS in Spain<\/strong> to set up your online store, it is still an interesting option if you want to include this functionality to your website. This popularity can be seen graphically through Google Trends and is that, curiously, it is not the most searched despite being one of the most searched for <strong>of the most economical<\/strong>.<\/p>\n<p>WooCommerce is an e-commerce plugin that adds basic functionality such as <strong>product catalog<\/strong>, <strong>purchasing process<\/strong>, etc., to your website in a simple way. If you want to start in the world of<strong> e-commerce <\/strong>and you already have WordPress, this plugin is your ideal choice.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFEs_WordPress_la_mejor_opcion_del_mercado\"><\/span>Is WordPress the best option on the market?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Spoiler: <strong>depends<\/strong>. Not all projects are the same, and yours may require <strong>more powerful stock management<\/strong> if it is a <em>e-commerce,\u00a0<\/em>or specific functionalities, and in these cases, you may need to consider more things. Even so, WordPress is still an excellent tool for managing your content and an ally to get you into the <strong>online world<\/strong>.<\/p>\n<p>We hope all this information has been helpful to clarify your doubts with WordPress. As always, make a preliminary study and take into account our <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/local-seo-5-basic-tips\/\">SEO tips<\/a> to start your new project.<\/p>\n<p>Already have your website and don't know where to go from here? In <strong>Geotelecom<\/strong> we are a <a href=\"https:\/\/www.geotelecom.es\/en\/\">digital marketing agency<\/a>l that will help you take your first steps in the online world and take your business to the next level, working in a personalized way, contact us without obligation!<\/p>","protected":false},"excerpt":{"rendered":"<p>We know that starting out in the digital world is not always easy. However, there are intuitive platforms ready to facilitate the creation of a website without worrying about having advanced development skills. That is why WordPress stands out for years as the platform par excellence for websites dedicated to the provision of services or personal blogs, thanks to the wide variety of templates and plugins it has, making it the most versatile CMS on the market. Advantages of using WordPress This CMS is characterized by being the easiest to use, but do you know what is special about it and why it is still among the favorites? Easy installation Unlike other platforms, WordPress facilitates its installation with automatic integrations directly from hostings such as 1&amp;1 that carry out the entire process.  Fundamental steps when installing WordPress for the first time. Variety of templates No matter if you have a personal blog, an online store or a law firm, you will find the template that best suits your business. Variety of plugins You will have an endless number of plugins that will provide very useful functionalities such as special forms, image galleries, SEO optimization, etc. It has the technical support you need As a platform with great expansion worldwide, it has support in all languages and for any problem. WordPress has a minimum cost: The price to have your website is considerably reduced if we compare it with Magento or Shopify. The best WordPress templates and how to choose the right one Templates or themes are an important part, as they will give the initial appearance that the website will have. Therefore, it is essential to take into account some points: Performance and speed: Some WordPress templates have a mind-blowing design, animations that amaze any user, but the loading speed is very high, so you must take into account whether your hosting and overall configuration can support a complex design. Within the web positioning, the loading time affects significantly, as it goes hand in hand with the user experience (UX) we offer, so this is one of the most important aspects when doing an SEO audit. If you have doubts about the speed of a template, you can make use of tools such as Google Page Speed or Web Page Test that, although they are not conclusive because the template has no previous data, serve as a clue to decide whether or not to choose a design. Responsive Design: Avoid choosing templates that do not have a responsive design, that is, that do not adapt perfectly to any type of device. Sometimes there are themes whose desktop design is impressive, but on mobile it looks like a tetris. \u201cCurrently, traffic coming from mobile constitutes more than 60% of the total.\u201d For this reason, you should not stop thinking about multiple devices, so make sure you choose a template that has a responsive design for your website. Versatile Theme Something highly recommended is to choose templates that possess a versatile design that has multiple functionalities that interest us. Sometimes, there are themes designed for our type of business, but do not come with other options that we want to add later, such as a blog section or multimedia content widgets. In these cases we will have to update the template, install additional plugins or change the design. If you are thinking about a template and do not know what to choose, you can find the one you like directly within the WordPress store or on platforms like Theme Forest, which has a wide variety of designs, styles and prices for your business activity. Still do not know which templates are suitable? We leave you some of the most recommended for you to choose your favorite: The best WordPress themes Avada: ideal for simple websites with multiple themes. NewsPaper: one of the best options for blogs and news websites. BeTheme: is perhaps the one that has more variety of themes for different themes. XTheme: it is not conventional, so if you want to generate an impact from minute 1, this is your theme. Hestia: widely used for professional websites. It incorporates a modern design and multiple carousel display options. Must-have plugins that you should not miss Plugins are additional features that can be installed later, such as cache management, SEO optimization, integration of measurement codes, online store and more. Keep in mind that, as these options include the modification or improvement of the pre-established code, it is essential to ensure the source of these plugins and their quality in terms of security. From Geotelecom we recommend the following WordPress plugins that you should have: W3 Total Cache: Cache seems like a harmless concept, but if you make big changes to your website that are not seen in the front office, this may be something to keep in mind. This plugin allows you to optimize the cache so that the user can view the latest version of the website faster. Autoptimize: Have you ever wondered what \u201cminifying\u201d code is? In tools such as the aforementioned Web Page Test there are metrics related to the loading speed due to the lack of minifying the code. This refers to there being a large amount of unused or unoptimized HTML, CSS or JavaScript code. Plugins such as Autoptimize allow you to reduce these files so that performance is better. Optimizer.io: Sometimes we have a great website, but our images make the loading time very high. We know you want to have fantastic banners, so Optimizer.io is a plugin that allows you to optimize your images without losing quality. Google Site Kit: No matter if you have a business or if it is a personal blog, you will always be interested in knowing how many people enter your website and that's what this plugin is for. It performs an easy integration with Analytics, AdSense, Google Optimize, etc., and so on.<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,27,23],"tags":[36,108],"class_list":["post-5684","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-marketing-online","category-posicionamiento-web","tag-seo","tag-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WordPress: gu\u00eda b\u00e1sica para principiantes - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/wordpress-guide-for-beginners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WordPress: gu\u00eda b\u00e1sica para principiantes - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Sabemos que los comienzos en el mundo digital no siempre son sencillos. Sin embargo, existen plataformas intuitivas\u00a0dispuestas a facilitarnos la creaci\u00f3n de un sitio web sin preocuparnos por contar con conocimientos avanzados de desarrollo. Es por ello que WordPress destaca desde hace a\u00f1os como la plataforma por excelencia para webs dedicadas a la prestaci\u00f3n de servicios o blogs personales\u00a0que, gracias a la gran variedad de plantillas y plugins que posee, lo convierten en el CMS m\u00e1s vers\u00e1til del mercado. Ventajas de utilizar WordPress Este CMS se caracteriza por ser el m\u00e1s f\u00e1cil de utilizar, pero \u00bfsabes qu\u00e9 tiene de especial y por qu\u00e9 sigue estando entre las favoritas? Instalaci\u00f3n sencilla A diferencia de otras plataformas, WordPress\u00a0facilita su instalaci\u00f3n con integraciones autom\u00e1ticas directamente desde hostings como 1&amp;1 que realizan todo el proceso. \u00a0Pasos fundamentales a la hora de instalar WordPress por primera vez. Variedad de plantillas No importa si tienes un blog personal, una tienda online o un despacho de abogados, encontrar\u00e1s la plantilla que mejor se adapte a tu actividad. Variedad de plugins Dispondr\u00e1s de un sin fin de plugins que aportar\u00e1n funcionalidades muy \u00fatiles como formularios especiales, galer\u00edas de im\u00e1genes, optimizaci\u00f3n SEO, etc. Cuenta con el soporte t\u00e9cnico que necesites Al ser una plataforma con gran expansi\u00f3n a nivel mundial, cuenta con soporte en todos los idiomas y para cualquier problem\u00e1tica. WordPress posee un coste m\u00ednimo: El precio para contar con tu p\u00e1gina web es considerablemente reducido si lo comparamos con Magento o Shopify. Las mejores plantillas de WordPress y c\u00f3mo elegir la adecuada Las plantillas o temas son una parte importante, ya que dar\u00e1n el aspecto inicial que tendr\u00e1 la web. Por lo tanto, es indispensable tener en cuenta algunos puntos: Rendimiento y velocidad: Algunas plantillas de WordPress tienen un dise\u00f1o que alucina, animaciones que maravillan a cualquier usuario, pero la velocidad de carga es muy elevada, por lo que debes tener en cuenta si tu hosting y configuraci\u00f3n general puede soportar un dise\u00f1o complejo. Dentro del posicionamiento web, el tiempo de carga afecta notablemente, ya que va dado de la mano de la experiencia de usuario (UX) que ofrecemos, por lo que este es uno de los aspectos m\u00e1s importantes a la hora de hacer una auditor\u00eda SEO. Si tienes dudas sobre la velocidad de una plantilla, puedes hacer uso de herramientas como Google Page Speed o Web Page Test que, si bien no son concluyentes porque la plantilla no tiene datos previos, sirven de indicio para decantarse o no por un dise\u00f1o. Dise\u00f1o Responsive: Evita elegir plantillas que no posean un dise\u00f1o responsive, es decir, que\u00a0no se adapte perfectamente a cualquier tipo de dispositivo. En ocasiones hay temas cuyo dise\u00f1o en escritorio es impresionante, pero en m\u00f3vil se ve como un tetris. \u201cActualmente, el tr\u00e1fico proveniente de m\u00f3vil constituye m\u00e1s de un 60% del total\u201d. Por esta raz\u00f3n, no debes dejar de pensar en los m\u00faltiples dispositivos, as\u00ed que aseg\u00farate de elegir una plantilla que posea un dise\u00f1o responsive para tu p\u00e1gina web. Tema vers\u00e1til Algo muy recomendable es elegir plantillas que posean un dise\u00f1o vers\u00e1til que tenga m\u00faltiples funcionalidades que nos interesen. En ocasiones, hay temas pensados para nuestro tipo de negocio, pero no vienen otras opciones que queramos a\u00f1adir a posteriori, como un apartado de blog o widgets de contenido multimedia. En estos casos tendremos que actualizar la plantilla, instalar plugins adicionales o cambiar de dise\u00f1o. Si est\u00e1s pensando en una plantilla y no sabes qu\u00e9 elegir, puedes encontrar la que m\u00e1s te guste directamente dentro de la tienda de WordPress o bien en plataformas como Theme Forest, que\u00a0posee una amplia variedad de dise\u00f1os, estilos y precios para tu actividad de negocio. \u00bfSigues sin saber qu\u00e9 plantillas son adecuadas? Te dejamos algunas de las m\u00e1s recomendadas para que elijas tu favorita: Los mejores temas para WordPress Avada: ideal para webs sencillas de m\u00faltiples tem\u00e1ticas. NewsPaper: una de las mejores opciones para blogs y webs de noticias. BeTheme: es quiz\u00e1s el que posee m\u00e1s variedad de temas para distintas tem\u00e1ticas. XTheme: no es convencional, as\u00ed que si quieres generar un impacto desde el minuto 1, este es tu tema. Hestia: muy usado para webs profesionales. Incorpora un dise\u00f1o moderno y m\u00faltiples opciones de visualizaci\u00f3n de carruseles. Plugins\u00a0indispensables que no debes dejar pasar Los plugins son funcionalidades adicionales que se pueden instalar a posteriori, como gesti\u00f3n de cach\u00e9, optimizaci\u00f3n SEO, integraci\u00f3n de c\u00f3digos de medici\u00f3n, tienda online y mucho m\u00e1s. Ten en cuenta que, al tratarse de opciones que incluyen la modificaci\u00f3n o mejora del c\u00f3digo preestablecido, es indispensable asegurarse de la fuente de estos plugins y la calidad en cuanto a seguridad de los mismos. Desde Geotelecom te recomendamos los siguientes plugins de WordPress que deber\u00edas tener: W3 Total Cach\u00e9: La cach\u00e9 parece un concepto inofensivo, pero si haces grandes cambios en tu web que no se ven en el front office, puede que esto sea algo a tener en cuenta. Este plugin permite optimizar la cach\u00e9 de manera que el usuario pueda visualizar m\u00e1s r\u00e1pido la \u00faltima versi\u00f3n de la web. Autoptimize: \u00bfAlguna vez te has preguntado qu\u00e9 es \u201cminificar\u201d el c\u00f3digo? En herramientas como la anteriormente mencionada Web Page Test hay m\u00e9tricas relacionadas con la velocidad de carga por la falta de minificar el c\u00f3digo. Esto se refiere a que hay una gran cantidad de c\u00f3digo HTML, CSS o Javascript sin utilizar o que no est\u00e1 optimizado. Plugins como Autoptimize permiten reducir estos archivos de manera que el rendimiento sea mejor. Optimizador.io: A veces tenemos una excelente web, pero nuestras im\u00e1genes hacen que el tiempo de carga sea muy elevado. Sabemos que quieres tener unos banners fant\u00e1sticos, por eso Optimizador.io es un plugin que permite optimizar tus im\u00e1genes sin perder la calidad. Google Site Kit: No importa si tienes un negocio o si se trata de un blog personal, siempre te va a interesar conocer cu\u00e1ntas personas entran a tu sitio web y para eso est\u00e1 este plugin. 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Variedad de plantillas No importa si tienes un blog personal, una tienda online o un despacho de abogados, encontrar\u00e1s la plantilla que mejor se adapte a tu actividad. Variedad de plugins Dispondr\u00e1s de un sin fin de plugins que aportar\u00e1n funcionalidades muy \u00fatiles como formularios especiales, galer\u00edas de im\u00e1genes, optimizaci\u00f3n SEO, etc. Cuenta con el soporte t\u00e9cnico que necesites Al ser una plataforma con gran expansi\u00f3n a nivel mundial, cuenta con soporte en todos los idiomas y para cualquier problem\u00e1tica. WordPress posee un coste m\u00ednimo: El precio para contar con tu p\u00e1gina web es considerablemente reducido si lo comparamos con Magento o Shopify. Las mejores plantillas de WordPress y c\u00f3mo elegir la adecuada Las plantillas o temas son una parte importante, ya que dar\u00e1n el aspecto inicial que tendr\u00e1 la web. Por lo tanto, es indispensable tener en cuenta algunos puntos: Rendimiento y velocidad: Algunas plantillas de WordPress tienen un dise\u00f1o que alucina, animaciones que maravillan a cualquier usuario, pero la velocidad de carga es muy elevada, por lo que debes tener en cuenta si tu hosting y configuraci\u00f3n general puede soportar un dise\u00f1o complejo. Dentro del posicionamiento web, el tiempo de carga afecta notablemente, ya que va dado de la mano de la experiencia de usuario (UX) que ofrecemos, por lo que este es uno de los aspectos m\u00e1s importantes a la hora de hacer una auditor\u00eda SEO. Si tienes dudas sobre la velocidad de una plantilla, puedes hacer uso de herramientas como Google Page Speed o Web Page Test que, si bien no son concluyentes porque la plantilla no tiene datos previos, sirven de indicio para decantarse o no por un dise\u00f1o. Dise\u00f1o Responsive: Evita elegir plantillas que no posean un dise\u00f1o responsive, es decir, que\u00a0no se adapte perfectamente a cualquier tipo de dispositivo. En ocasiones hay temas cuyo dise\u00f1o en escritorio es impresionante, pero en m\u00f3vil se ve como un tetris. \u201cActualmente, el tr\u00e1fico proveniente de m\u00f3vil constituye m\u00e1s de un 60% del total\u201d. Por esta raz\u00f3n, no debes dejar de pensar en los m\u00faltiples dispositivos, as\u00ed que aseg\u00farate de elegir una plantilla que posea un dise\u00f1o responsive para tu p\u00e1gina web. Tema vers\u00e1til Algo muy recomendable es elegir plantillas que posean un dise\u00f1o vers\u00e1til que tenga m\u00faltiples funcionalidades que nos interesen. En ocasiones, hay temas pensados para nuestro tipo de negocio, pero no vienen otras opciones que queramos a\u00f1adir a posteriori, como un apartado de blog o widgets de contenido multimedia. En estos casos tendremos que actualizar la plantilla, instalar plugins adicionales o cambiar de dise\u00f1o. Si est\u00e1s pensando en una plantilla y no sabes qu\u00e9 elegir, puedes encontrar la que m\u00e1s te guste directamente dentro de la tienda de WordPress o bien en plataformas como Theme Forest, que\u00a0posee una amplia variedad de dise\u00f1os, estilos y precios para tu actividad de negocio. \u00bfSigues sin saber qu\u00e9 plantillas son adecuadas? Te dejamos algunas de las m\u00e1s recomendadas para que elijas tu favorita: Los mejores temas para WordPress Avada: ideal para webs sencillas de m\u00faltiples tem\u00e1ticas. NewsPaper: una de las mejores opciones para blogs y webs de noticias. BeTheme: es quiz\u00e1s el que posee m\u00e1s variedad de temas para distintas tem\u00e1ticas. XTheme: no es convencional, as\u00ed que si quieres generar un impacto desde el minuto 1, este es tu tema. Hestia: muy usado para webs profesionales. Incorpora un dise\u00f1o moderno y m\u00faltiples opciones de visualizaci\u00f3n de carruseles. Plugins\u00a0indispensables que no debes dejar pasar Los plugins son funcionalidades adicionales que se pueden instalar a posteriori, como gesti\u00f3n de cach\u00e9, optimizaci\u00f3n SEO, integraci\u00f3n de c\u00f3digos de medici\u00f3n, tienda online y mucho m\u00e1s. Ten en cuenta que, al tratarse de opciones que incluyen la modificaci\u00f3n o mejora del c\u00f3digo preestablecido, es indispensable asegurarse de la fuente de estos plugins y la calidad en cuanto a seguridad de los mismos. Desde Geotelecom te recomendamos los siguientes plugins de WordPress que deber\u00edas tener: W3 Total Cach\u00e9: La cach\u00e9 parece un concepto inofensivo, pero si haces grandes cambios en tu web que no se ven en el front office, puede que esto sea algo a tener en cuenta. 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