{"id":5690,"date":"2020-10-30T11:53:30","date_gmt":"2020-10-30T11:53:30","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/historia-de-la-publicidad-i\/"},"modified":"2026-03-24T13:12:13","modified_gmt":"2026-03-24T13:12:13","slug":"history-of-advertising-i","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/historia-de-la-publicidad-i\/","title":{"rendered":"History of advertising (I)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In our blog we usually share a lot of information about the latest news on Google Ads, how to make a complete strategy for an e-commerce, tips to improve SEO and much more (if you haven't read any of our previous posts, I invite you to do so!).<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">However, it would be impossible to talk about <strong>internet advertising<\/strong> if it had not been for the events and protagonists who, throughout history, have been defining and shaping what our profession is today. Next, <strong>we will review the most important milestones<\/strong>. If you are interested in the topic, stay and read it \ud83d\ude42 .<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Before we begin, we should know that there are several interpretations about when advertising and the different events related to it have existed: the first of them says that <strong>\u00abadvertising exists as soon as one person wants to influence another\u00bb.\u00bb<\/strong>.  With this interpretation, the first reference would be 3000 years ago, when a papyrus found in Egypt (and now kept by the British Museum) read \u00abwhere the most beautiful fabrics are woven according to one's taste\u00bb.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The second interpretation dates back to 1711, when it is argued that \u00abthere can be no advertising until there is no written media\u00bb. During the Industrial Revolution, companies were born that wanted to influence others by means of writing, and in that year the advertising rate was born. Finally, there are those who argue that advertising really began \u00abwhen the mass media were developed\u00bb, according to which we could not speak of advertising until the last century.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/historia-de-la-publicidad-i\/#Desde_Grecia_y_Roma_hasta_la_Edad_Media\" >From Greece and Rome to the Middle Ages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/historia-de-la-publicidad-i\/#La_Edad_Moderna\" >The Modern Age<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/historia-de-la-publicidad-i\/#Nacimiento_de_las_agencias_de_publicidad\" >Birth of advertising agencies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/historia-de-la-publicidad-i\/#Pioneros_de_la_publicidad_moderna\" >Pioneers of modern advertising<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/historia-de-la-publicidad-i\/#Epoca_Dorada\" >Golden Age<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Desde_Grecia_y_Roma_hasta_la_Edad_Media\"><\/span>From Greece and Rome to the Middle Ages<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ya <strong>in the Ancient Ages<\/strong> we find antecedents of what today we would call \u00abcorporate visual identity\u00bb. There were written claims (images) that were placed in front of the stores, informing those who passed by what they could find (a bakery, a tavern, etc.). Although this was not the only way to reach the public: peddlers and merchants also used to advertise in the streets what kind of products could be purchased in each establishment.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">In fact, quite a few centuries later, in the Middle Ages, <strong>the figure of town criers and charlatans would be created.<\/strong>, which would have this same function, among others. Returning to the written claims, in the Ancient Age we also find the first antecedents of the poster:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Graffiti<\/strong>: They were p<span style=\"font-weight: 300\">The graffiti was painted by citizens on the walls to advertise something (a tavern, for example). Here is an example of a political graffiti that appeared in Pompeii.<\/span><\/li>\r\n<li><strong>Xylography<\/strong>The engravings are engravings on wooden plates that were inked to be able to reproduce them quickly.<\/li>\r\n<li><strong>Alba<\/strong>They were elongated papyrus that were placed on the wall, if they were small, they were distributed as leaflets. There was<span style=\"font-weight: 300\">\u00a0a specific category to advertise theater, circus or wrestling.<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_Edad_Moderna\"><\/span>The Modern Age<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">We land directly in the era in which advertising as we conceive it today was born. There were 3 major events that made it possible.<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li><strong>Diffusion of printing<\/strong>: It favors dissemination through the written media.<\/li>\r\n<li><strong>The Spectator<\/strong>: This is the first newspaper to discover that its costs are lowered if it introduces advertising.<\/li>\r\n<li><strong>The advertising rate is born<\/strong>In 1711, it was born and publishers were able to finance their newspapers.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">We are <strong>in the midst of the Industrial Revolution<\/strong>, At a time of increasing production and demand, when the media undergoes a great development and freedom of expression is actively fought for. In the midst of this cocktail, the advertising profession was born.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nacimiento_de_las_agencias_de_publicidad\"><\/span>Birth of advertising agencies<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">In the middle of the <strong>the first advertising agencies were created in the 19th century<\/strong> in parallel in the USA and France. In 1841, Volney B. Palmer was born in Philadelphia, and with it the figure of the ad broker. He contracted advertising space and made it available to companies, taking 25 % of the commission. In only 20 years it was already present in more than 20 U.S. cities and had the exclusivity of the most important media.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pioneros_de_la_publicidad_moderna\"><\/span>Pioneers of modern advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">There are several names that represented a before and after, since they contributed ideas that are today the basis of the profession:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Albert B. Lasker<\/strong>: Attracts customers through the figure of the <em>copywriter.<\/em><\/li>\r\n<li><strong>John E. Kennedy<\/strong>The philosophy of the <a href=\"https:\/\/www.lahistoriadelapublicidad.com\/protagonista-38\/john-e-kennedy\"><em>Reason Why.<\/em><\/a><\/li>\r\n<li><strong>Claude Hopkins<\/strong>Pioneer in the <em>marketing-mix.<\/em><\/li>\r\n<li><strong>Stanley Reso<\/strong>r: Advocates the importance of research and teamwork.<\/li>\r\n<li><strong>Raymond Rubicam<\/strong>: Note the need for a good design.<\/li>\r\n<li><strong>Edward L. Bernays<\/strong>Link products to emotions, turn mind analytics into an industry.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Epoca_Dorada\"><\/span>Golden Age<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-5688\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2020\/10\/malboro-165x220.jpg\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n<div class=\"wp-block-image\" style=\"text-align: left\">\r\n<figure class=\"aligncenter\"><span style=\"font-size: 16px\">We arrived at the <\/span><em style=\"font-size: 16px\">boom<\/em><span style=\"font-size: 16px\"> of advertising. In the previous century, the foundations of advertising as an activity and profession had been laid, but it was in the 20th century when advertising would know its golden age, and there are several reasons for this: To begin with, it was a time of economic prosperity, especially in capitalist countries: the middle social class grew and the consumer and leisure society developed.<\/span><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The media evolved and television appeared in the 1950s, and advertising became the main source of financing for TV channels. During this period we find campaigns and advertisers that would become part of the history of advertising: The publicist David Ogilvy (1911-1999), considered the father of advertising, created the advertising strategy called \u00abknow it all\u00bb in which he researched the habits of consumers and provided all the information about the product to the consumer. In the following example we see a Rolls-Royce ad from 1959.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">In 13 points Ogilvy unpacks all the car's features:<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The opposite of what Leo Burnett did at the Madison Avenue agency: he advocated that messages had to be ethical and credible and that emotionality was key, he wanted the consumer to empathize with the product. With this style, he created many global icons for brands that, after 50 years, are still in use. Here are some examples: So much for this review of the first part of advertising history.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">In the coming weeks we will publish a post focused exclusively on the history of online advertising. We hope you found it interesting and stay tuned for the next one, let us know in the comments what you thought of it!<\/p>\r\n\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>In our blog we usually share a lot of information about the latest news on Google Ads, how to create a complete strategy for an e-commerce, tips to improve SEO and much more (if you haven't read any of our previous posts, I invite you to do so!) However, it would be impossible to talk about Internet advertising if it hadn't been for the events and protagonists that, throughout history, have been defining and shaping what our profession is today. Below, we will review the most important milestones. If you are interested in the subject, stay and read it \ud83d\ude42 Before we start, we should know that there are several interpretations about when advertising and different events linked to them have existed: the first one says that \u00abadvertising has existed since one person wants to influence another\u00bb.  With this interpretation, the first reference would be 3000 years ago, when in a papyrus found in Egypt (and now kept by the British Museum) it could be read \u00abwhere the most beautiful fabrics are woven to the taste of each one\u00bb. The second interpretation dates back to 1711, when it was argued that \u00abthere can be no advertising until there is no written media\u00bb. The Industrial Revolution saw the birth of companies that wanted to influence others by means of writing, and that year saw the birth of the advertising tariff. Finally, there are those who argue that advertising really began \u00abwhen the mass media were developed\u00bb, according to which we could not speak of advertising until the last century. From Greece and Rome to the Middle Ages Already in the Ancient Ages we find antecedents of what today we would call \u00abcorporate visual identity\u00bb. There were written claims (images) that were placed in front of stores, informing those who passed by what they could find (a baker's shop, a tavern, etc.). Although this was not the only way to reach the public: peddlers and merchants also used to advertise in the streets what kind of products could be purchased in each establishment. In fact, centuries later, in the Middle Ages, the figure of town criers and charlatans would be created, who would have this same function, among others. Returning to the written claims, in the Ancient Age we also find the first antecedents of the poster: Graffiti: They were painted by the citizens on the walls to announce something (a tavern, for example). Here is an example of a political graffiti that appeared in Pompeii. Xylography: These were engravings on wooden plates that were inked in order to reproduce them quickly. Alba: They were elongated papyrus that were placed on the wall, if they were small, they were distributed as leaflets. There was a specific category to announce theater, circus or wrestling. The Modern Age We land directly in the era in which advertising as we conceive it today was born. There were 3 major events that made it possible. Diffusion of the printing press: It favors diffusion through written media. The Spectator: The Spectator is the first newspaper to discover that its costs are lowered if it introduces advertising. The advertising rate is born: In 1711 it is born and publishers can finance their newspapers. We are in the midst of the Industrial Revolution, a time when production and demand are increasing, when the media are undergoing major development and when freedom of expression is being actively fought for. In the midst of this cocktail, the advertising profession was born. Birth of advertising agencies In the mid-19th century, the first advertising agencies were founded in parallel in the USA and France. In 1841, Volney B. Palmer was born in Philadelphia, and with him the figure of the advertising broker. He contracted advertising space and made it available to companies, taking 25 % of the commission. In only 20 years it was already present in more than 20 U.S. cities and had the exclusivity of the most important media. Pioneers of modern advertising There are several names that represented a before and after, since they contributed ideas that are today the basis of the profession: Albert B. Lasker: Attracts customers through the figure of the copywriter. John E. Kennedy: He established the Reason Why philosophy. Claude Hopkins: Pioneer in the marketing-mix. Stanley Resor: Defends the importance of research and teamwork. Raymond Rubicam: Stresses the need for good design. Edward L. Bernays: Links products to emotions, turns the analysis of the mind into an industry. Golden Age The media evolves and television appears in the 50\u00abs and advertising becomes the main source of funding for TV channels. In this period we find campaigns and advertisers that would become part of the history of advertising: The publicist David Ogilvy (1911-1999), considered the father of advertising, created the advertising strategy called \u00bbknow it all\" in which he researches the habits of consumers and provides all the information about the product to the consumer. In the following example we see a Rolls-Royce ad from 1959. In 13 points Ogilvy unpacks all the characteristics of the car: the opposite of what Leo Burnett did at the Madison Avenue agency: he defended that messages had to be ethical and credible and that emotionality was key, he wanted to get the consumer to empathize with the product. With this style, he created many global icons for brands that, after 50 years, are still in use. Here are some examples: So much for this review of the first part of the history of advertising. In the coming weeks we will publish a post focused exclusively on the history of online advertising. We hope you found it interesting and stay tuned for the next one - let us know in the comments what you thought! &nbsp;<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,27],"tags":[58,61,114,62],"class_list":["post-5690","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-marketing-online","tag-e-commerce","tag-historia","tag-marketing-digital-2","tag-publicidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Historia de la publicidad (I) - Geotelecom | Agencia de Marketing Digital<\/title>\n<meta name=\"description\" content=\"Te contamos la historia de la publicidad en internet\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/history-of-advertising-i\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Historia de la publicidad (I) - Geotelecom | Agencia de Marketing Digital\" \/>\n<meta property=\"og:description\" content=\"Te contamos la historia de la publicidad en internet\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/history-of-advertising-i\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-30T11:53:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-24T13:12:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/malboro.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"404\" \/>\n\t<meta property=\"og:image:height\" content=\"539\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"History of advertising (I) - 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