{"id":5698,"date":"2020-10-08T08:44:09","date_gmt":"2020-10-08T08:44:09","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/cinco-consejos-estrategia-redes-sociales-black-friday\/"},"modified":"2020-10-08T08:44:09","modified_gmt":"2020-10-08T08:44:09","slug":"five-black-friday-social-media-strategy-tips","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/cinco-consejos-estrategia-redes-sociales-black-friday\/","title":{"rendered":"Five tips for your social media strategy on Black Friday"},"content":{"rendered":"<p>We know that the buying behavior of users has changed in recent months for obvious reasons: the coronavirus pandemic. We have seen how a large part of the population that had not yet done so, began to see in the online channel an opportunity to buy, sell and, in turn, to interact with people. And within this digital world we find that social networks continue to grow. This is confirmed by the penetration index of the IAB's 2020 Social Networking Study, which indicates that 87% of the Spanish Internet population is a user of some social network and that <strong>a 30% will register on a social network in the next 12 months<\/strong>.<br \/>\nHowever, the last four months of this rare 2020 bring interesting challenges for social networks and e-commerce: <strong>Black Friday (November 27), Cyber Monday (November 30) and Christmas (November 30)<\/strong>. According to Google data, ecommerce is expected to experience a growth of 23% thanks to Black Friday and Cyber Monday and physical stores are expected to see a reduction in sales of around 13%. How can we implement a social media strategy in our marketing strategy for these dates so marked? In this blog post we will tell you how to do it but, week by week, we will be crumbling down <strong>all the opportunities at your fingertips to incorporate into your digital strategy<\/strong> for Black Friday and Cyber Monday.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/cinco-consejos-estrategia-redes-sociales-black-friday\/#Crear_hype\" >Create hype<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/cinco-consejos-estrategia-redes-sociales-black-friday\/#Crea_un_hashtag_especial\" >Create a special hashtag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/cinco-consejos-estrategia-redes-sociales-black-friday\/#Invierte_en_publicidad_en_redes_sociales\" >Invest in social media advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/cinco-consejos-estrategia-redes-sociales-black-friday\/#El_email_marketing_es_buen_acompanante\" >Email marketing is a good companion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/cinco-consejos-estrategia-redes-sociales-black-friday\/#Premia_a_tus_seguidores\" >Reward your followers<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Crear_hype\"><\/span>Create <em>hype<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Black Friday is a day marked on the calendar of brands, however, it is not only brands that put in place a whole marketing mechanism, but users also perform research in the weeks prior. 35% of consumers will start searches a month earlier and 31% two weeks earlier, according to a Google report. With this scenario, attracting an audience in advance will be key and, in turn, will be easier because, if done during the week of Black Friday, the competition will have multiplied. How do we put this into practice? By creating <em>hype<\/em> or what we know in Spanish as expectaci\u00f3n. This strategy can be done in many ways such as, for example, telling your followers that your company is going to participate in Black Friday with great discounts, gifts and surprises.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Crea_un_hashtag_especial\"><\/span>Creates a <em>hashtag <\/em>special<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is obvious that all publications related to that day will carry the hashtag #BlackFriday and it will be difficult to position yourself among so many. However, even if you use that hashtag, you can create a different one for that day that will make it easier to stand out and invite your followers to use it. The hashtag should be clear, simple and easy to remember. Here's a silly example: #BFTiendasFulano. Oh, and remember to invite your followers to use it with some kind of incentive.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Invierte_en_publicidad_en_redes_sociales\"><\/span>Invest in social media advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We assume that by now you have had the pleasure of meeting your <em>buyer persona<\/em> or ideal client but, if this is not the case, investigate in which social networks he moves and invest in advertising to capture his attention. It will be a sure way to get closer to him and for him to get closer to you, win-win! In future posts we will talk in more detail about all the platforms and strategies available for SEM.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"El_email_marketing_es_buen_acompanante\"><\/span>Email marketing is a good companion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you have a <em>newsletter<\/em>, Take advantage of it during the week of Black Friday and, if you don't have it, surely you have a database of loyal customers to whom you can tell all the actions you have planned for that big day.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Premia_a_tus_seguidores\"><\/span>Reward your followers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Take care and pamper your followers because today's followers will be tomorrow's buyers. Apart from the offers you decide to make, launch discount codes or raffle gift cards. In this way, in addition to rewarding your followers, you will also know more accurately which conversions have come directly from social networks.<br \/>\nAnd so far, some of our recommendations for your social media strategy. Pay attention to our channels so you don't miss any of the following related posts! And if you haven't had enough, for the time being you can take a look at other <a href=\"https:\/\/www.geotelecom.es\/en\/black-friday-2019\/\">tips from past editions<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>We know that the buying behavior of users has changed in recent months for obvious reasons: the coronavirus pandemic. We have seen how a large part of the population that had not yet done so, began to see in the online channel an opportunity to buy, sell and, in turn, to interact with people. And within this digital world we find that social networks continue to grow. This is confirmed by the penetration rate of the IAB's 2020 Social Networking Study, which indicates that 87% of the Spanish Internet population is a user of some social network and that 30% will register on a social network in the next 12 months. However, the last four months of this rare 2020 bring interesting challenges for social networks and e-commerce: Black Friday (November 27), Cyber Monday (November 30) and Christmas. According to Google data, ecommerce is expected to experience a 23% growth thanks to Black Friday and Cyber Monday and physical stores are expected to see their sales reduced by around 13%. How can we implement a social media strategy in our marketing strategy for these dates? In this blog post we will tell you how to do it but, week by week, we will crumble all the opportunities at your fingertips to incorporate into your digital strategy for Black Friday and Cyber Monday. Create hype Black Friday is a day marked on the calendar of brands, however, it is not only brands that put in place a whole marketing mechanism but users also perform a research work in the previous weeks. 35% of consumers will start searches a month earlier and 31% two weeks earlier, according to a Google report. With this scenario, attracting an audience in advance will be key and, in turn, will be easier because, if done during the week of Black Friday, the competition will have multiplied. How do we put this into practice? By creating hype. This strategy can be done in many ways such as, for example, telling your followers that your company is going to participate in Black Friday with great discounts, gifts and surprises. Create a special hashtag It is obvious that all publications related to this day will carry the hashtag #BlackFriday and it will be difficult to position yourself among so many. However, even if you use that hashtag, you can create a different one for that day that will make it easier to stand out and invite your followers to use it. The hashtag should be clear, simple and easy to remember. Here's a silly example: #BFTiendasFulano. Oh, and remember to invite your followers to use it with some kind of incentive. Invest in advertising on social networks We assume that you have already had the pleasure of getting to know your buyer persona or ideal customer, but if this is not the case, research the social networks they use and invest in advertising to capture their attention. It will be a sure way to get closer to him and for him to get closer to you, win-win! In future posts we will talk in more detail about all the platforms and strategies available for SEM. Email marketing is a good companion If you have a newsletter, take advantage of it during the week of Black Friday and, if you don't, surely you have a database of loyal customers to whom you can tell all the actions you have planned for that big day. Reward your followers Take care and pamper your followers because today's followers will be tomorrow's buyers. Apart from the offers you decide to make, launch discount codes or raffle gift cards. In this way, in addition to rewarding your followers, you will also know more accurately which conversions have come directly from social networks. And so far, some of our recommendations for your social media strategy; pay attention to our channels so you don't miss any of the following related posts! And if you haven't had enough, for the moment you can take a look at other tips from past editions.<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,16],"tags":[38,40,55],"class_list":["post-5698","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-social-media","tag-black-friday","tag-redes-sociales","tag-rrss"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cinco consejos para tu estrategia de redes sociales en Black Friday - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/five-black-friday-social-media-strategy-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cinco consejos para tu estrategia de redes sociales en Black Friday - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Sabemos que el comportamiento de compra de los usuarios ha cambiado en los \u00faltimos meses por razones obvias: la pandemia de coronavirus. Hemos visto c\u00f3mo una gran parte de la poblaci\u00f3n que, a\u00fan no lo hab\u00eda hecho, comenzaba a ver en el canal online una oportunidad para comprar, vender y, a su vez, para relacionarse con las personas. Y dentro de ese mundo digital nos encontramos con las redes sociales que contin\u00faan en crecimiento. Un dato que lo confirma es el \u00edndice de penetraci\u00f3n del Estudio de Redes Sociales 2020 del IAB que se\u00f1ala que un 87% de la poblaci\u00f3n internauta de Espa\u00f1a es usuario de alguna red social y que un 30% se registrar\u00e1 en alguna red social en los pr\u00f3ximos 12 meses. Ahora bien, el \u00faltimo cuatrimestre de este 2020 raruno nos trae consigo retos interesantes para las redes sociales y el comercio electr\u00f3nico: Black Friday (27 de noviembre), Cyber Monday (30 de noviembre) y Navidades. Seg\u00fan datos de Google, se espera que el ecommerce experimente un crecimiento del 23% gracias al Black Friday y Cyber Monday y que las tiendas f\u00edsicas vean reducidas sus ventas entorno a un 13%. \u00bfC\u00f3mo podemos implementar una estrategia de redes sociales en nuestra estrategia de marketing para estas fechas tan se\u00f1aladas? En esta entrada del blog te contaremos c\u00f3mo hacerlo pero, semana por semana, iremos desmigando todas las oportunidades a tu alcance para incorporar en tu estrategia digital para Black Friday y Cyber Monday. Crear hype El Black Friday es un d\u00eda se\u00f1alado en el calendario de las marcas, sin embargo, no solo son las marcas las que ponen en marcha todo un mecanismo de marketing sino que los usuarios tambi\u00e9n realizan una labor de investigaci\u00f3n en las semanas previas. El 35% de los consumidores comenzar\u00e1 las b\u00fasquedas un mes antes y el 31%, dos semanas antes, seg\u00fan un informe de Google. Con este escenario, la atracci\u00f3n previa de audiencia ser\u00e1 clave y, a su vez, ser\u00e1 m\u00e1s sencilla pues, de hacerlo durante la semana del Black Friday, la competencia se habr\u00e1 multiplicado. \u00bfC\u00f3mo lo ponemos en pr\u00e1ctica? Creando hype o lo que en espa\u00f1ol conocemos como expectaci\u00f3n. Esta estrategia se puede hacer de muchas maneras como, por ejemplo, contar a tus seguidores que tu empresa va a participar en el Black Friday con grandes descuentos, regalos y sorpresas. Crea un hashtag especial Es evidente que todas las publicaciones relacionadas con dicho d\u00eda llevar\u00e1n el hashtag #BlackFriday y ser\u00e1 complicado posicionarse entre tantas. No obstante, aunque utilices ese hashtag, puedes crear uno diferente para ese d\u00eda que haga m\u00e1s f\u00e1cil destacar y que invite a tus seguidores a utilizarlo. El hashtag debe de ser claro, sencillo y f\u00e1cil de recordar. Te ponemos un ejemplo un poco tonto: #BFTiendasFulano. \u00a1Ah! Y recuerda invitar a tus seguidores a utilizarlo con alg\u00fan tipo de incentivo. Invierte en publicidad en redes sociales Suponemos que ya habr\u00e1s tenido el placer de conocer a tu buyer persona o cliente ideal pero, si no es el caso, investiga en qu\u00e9 redes sociales se mueve e invierte en publicidad para captar su atenci\u00f3n. Ser\u00e1 una forma segura de acercarte a \u00e9l y que \u00e9l se acerque a ti, \u00a1todos ganamos! En sucesivas publicaciones te hablaremos con mayor detalle sobre todas las plataformas y estrategias disponibles para hacer SEM. El email marketing es buen acompa\u00f1ante Si cuentas con una newsletter, saca partido de ella durante la semana del Black Friday y, si no la tienes, seguro que cuentas con alguna base de datos de clientes fieles a los que poder contar todas las acciones que tienes previstas para ese gran d\u00eda. Premia a tus seguidores Cuida y mima a tus seguidores porque los seguidores de hoy ser\u00e1n los compradores del ma\u00f1ana. Al margen de las ofertas que decidas hacer, lanza c\u00f3digos de descuento o sortea tarjetas de regalo. De esta manera, adem\u00e1s de premiar a tus seguidores, tambi\u00e9n sabr\u00e1s de forma m\u00e1s acertada qu\u00e9 conversiones han venido de forma directa desde redes sociales. Y hasta aqu\u00ed, algunas de nuestras recomendaciones para tu estrategia de redes sociales. \u00a1Presta atenci\u00f3n a nuestros canales para no perderte ninguna de las siguientes publicaciones relacionadas! Y si te ha sabido a poco, por el momento puedes echar un vistazo a otros consejos de ediciones pasadas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/five-black-friday-social-media-strategy-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-08T08:44:09+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Five tips for your social media strategy on Black Friday - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/five-black-friday-social-media-strategy-tips\/","og_locale":"en_US","og_type":"article","og_title":"Cinco consejos para tu estrategia de redes sociales en Black Friday - Geotelecom","og_description":"Sabemos que el comportamiento de compra de los usuarios ha cambiado en los \u00faltimos meses por razones obvias: la pandemia de coronavirus. Hemos visto c\u00f3mo una gran parte de la poblaci\u00f3n que, a\u00fan no lo hab\u00eda hecho, comenzaba a ver en el canal online una oportunidad para comprar, vender y, a su vez, para relacionarse con las personas. Y dentro de ese mundo digital nos encontramos con las redes sociales que contin\u00faan en crecimiento. Un dato que lo confirma es el \u00edndice de penetraci\u00f3n del Estudio de Redes Sociales 2020 del IAB que se\u00f1ala que un 87% de la poblaci\u00f3n internauta de Espa\u00f1a es usuario de alguna red social y que un 30% se registrar\u00e1 en alguna red social en los pr\u00f3ximos 12 meses. Ahora bien, el \u00faltimo cuatrimestre de este 2020 raruno nos trae consigo retos interesantes para las redes sociales y el comercio electr\u00f3nico: Black Friday (27 de noviembre), Cyber Monday (30 de noviembre) y Navidades. Seg\u00fan datos de Google, se espera que el ecommerce experimente un crecimiento del 23% gracias al Black Friday y Cyber Monday y que las tiendas f\u00edsicas vean reducidas sus ventas entorno a un 13%. \u00bfC\u00f3mo podemos implementar una estrategia de redes sociales en nuestra estrategia de marketing para estas fechas tan se\u00f1aladas? En esta entrada del blog te contaremos c\u00f3mo hacerlo pero, semana por semana, iremos desmigando todas las oportunidades a tu alcance para incorporar en tu estrategia digital para Black Friday y Cyber Monday. Crear hype El Black Friday es un d\u00eda se\u00f1alado en el calendario de las marcas, sin embargo, no solo son las marcas las que ponen en marcha todo un mecanismo de marketing sino que los usuarios tambi\u00e9n realizan una labor de investigaci\u00f3n en las semanas previas. El 35% de los consumidores comenzar\u00e1 las b\u00fasquedas un mes antes y el 31%, dos semanas antes, seg\u00fan un informe de Google. Con este escenario, la atracci\u00f3n previa de audiencia ser\u00e1 clave y, a su vez, ser\u00e1 m\u00e1s sencilla pues, de hacerlo durante la semana del Black Friday, la competencia se habr\u00e1 multiplicado. \u00bfC\u00f3mo lo ponemos en pr\u00e1ctica? Creando hype o lo que en espa\u00f1ol conocemos como expectaci\u00f3n. Esta estrategia se puede hacer de muchas maneras como, por ejemplo, contar a tus seguidores que tu empresa va a participar en el Black Friday con grandes descuentos, regalos y sorpresas. Crea un hashtag especial Es evidente que todas las publicaciones relacionadas con dicho d\u00eda llevar\u00e1n el hashtag #BlackFriday y ser\u00e1 complicado posicionarse entre tantas. No obstante, aunque utilices ese hashtag, puedes crear uno diferente para ese d\u00eda que haga m\u00e1s f\u00e1cil destacar y que invite a tus seguidores a utilizarlo. El hashtag debe de ser claro, sencillo y f\u00e1cil de recordar. Te ponemos un ejemplo un poco tonto: #BFTiendasFulano. \u00a1Ah! Y recuerda invitar a tus seguidores a utilizarlo con alg\u00fan tipo de incentivo. Invierte en publicidad en redes sociales Suponemos que ya habr\u00e1s tenido el placer de conocer a tu buyer persona o cliente ideal pero, si no es el caso, investiga en qu\u00e9 redes sociales se mueve e invierte en publicidad para captar su atenci\u00f3n. Ser\u00e1 una forma segura de acercarte a \u00e9l y que \u00e9l se acerque a ti, \u00a1todos ganamos! En sucesivas publicaciones te hablaremos con mayor detalle sobre todas las plataformas y estrategias disponibles para hacer SEM. El email marketing es buen acompa\u00f1ante Si cuentas con una newsletter, saca partido de ella durante la semana del Black Friday y, si no la tienes, seguro que cuentas con alguna base de datos de clientes fieles a los que poder contar todas las acciones que tienes previstas para ese gran d\u00eda. Premia a tus seguidores Cuida y mima a tus seguidores porque los seguidores de hoy ser\u00e1n los compradores del ma\u00f1ana. Al margen de las ofertas que decidas hacer, lanza c\u00f3digos de descuento o sortea tarjetas de regalo. De esta manera, adem\u00e1s de premiar a tus seguidores, tambi\u00e9n sabr\u00e1s de forma m\u00e1s acertada qu\u00e9 conversiones han venido de forma directa desde redes sociales. Y hasta aqu\u00ed, algunas de nuestras recomendaciones para tu estrategia de redes sociales. \u00a1Presta atenci\u00f3n a nuestros canales para no perderte ninguna de las siguientes publicaciones relacionadas! Y si te ha sabido a poco, por el momento puedes echar un vistazo a otros consejos de ediciones pasadas.","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/five-black-friday-social-media-strategy-tips\/","og_site_name":"Geotelecom","article_published_time":"2020-10-08T08:44:09+00:00","twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/cinco-consejos-estrategia-redes-sociales-black-friday\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/cinco-consejos-estrategia-redes-sociales-black-friday\/"},"author":{"name":"","@id":""},"headline":"Cinco consejos para tu estrategia de redes sociales en Black Friday","datePublished":"2020-10-08T08:44:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/cinco-consejos-estrategia-redes-sociales-black-friday\/"},"wordCount":757,"commentCount":0,"keywords":["Black Friday","Redes Sociales","rrss"],"articleSection":["E-commerce","Social Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/cinco-consejos-estrategia-redes-sociales-black-friday\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/cinco-consejos-estrategia-redes-sociales-black-friday\/","url":"https:\/\/www.geotelecom.es\/blog\/cinco-consejos-estrategia-redes-sociales-black-friday\/","name":"Five tips for your social media strategy on Black Friday - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"datePublished":"2020-10-08T08:44:09+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/blog\/cinco-consejos-estrategia-redes-sociales-black-friday\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/blog\/cinco-consejos-estrategia-redes-sociales-black-friday\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/blog\/cinco-consejos-estrategia-redes-sociales-black-friday\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"Cinco consejos para tu estrategia de redes sociales en Black Friday"}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/www.geotelecom.es\/en\/blog\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=5698"}],"version-history":[{"count":0,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5698\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=5698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/categories?post=5698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/tags?post=5698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}