{"id":5730,"date":"2020-07-09T11:50:05","date_gmt":"2020-07-09T11:50:05","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/5-errores-en-ecommerce-que-debes-evitar\/"},"modified":"2026-04-07T13:40:57","modified_gmt":"2026-04-07T13:40:57","slug":"5-ecommerce-mistakes-to-avoid","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/5-errores-en-ecommerce-que-debes-evitar\/","title":{"rendered":"5 Ecommerce Mistakes to avoid"},"content":{"rendered":"<p class=\"wp-block-paragraph\">There are errors in <strong>ecommerce <\/strong>very common<strong>,\u00a0<\/strong>is anyone saved from them. MEGA SPOILER: no. We never get away with these issues, either because we have started a project or we have been at it for a while. Occasionally, there is the idea that having a website by itself is the 90% of the job done. However, there are both internal and external factors that can become an obstacle to the success of a project. <strong><em>handicap\u00a0<\/em><\/strong>and, at times, an accumulation of them.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/5-errores-en-ecommerce-que-debes-evitar\/#Errores_en_ecommerce_de_los_que_pocos_se_salvan\" >Ecommerce mistakes that few are saved from<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/5-errores-en-ecommerce-que-debes-evitar\/#Rastreo_e_indexacion\" >Tracking and indexing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/5-errores-en-ecommerce-que-debes-evitar\/#Ataques_al_servidor\" >Server attacks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/5-errores-en-ecommerce-que-debes-evitar\/#Internacionalizacion_e_idioma\" >Internationalization and language<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/5-errores-en-ecommerce-que-debes-evitar\/#Contenido\" >Contents<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/5-errores-en-ecommerce-que-debes-evitar\/#Bonus_track\" >Bonus track<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/5-errores-en-ecommerce-que-debes-evitar\/#1_Errores_de_rastreo_e_indexacion\" >1. Crawling and indexing errors.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/5-errores-en-ecommerce-que-debes-evitar\/#2_Errores_y_ataques_al_servidor\" >2. Server errors and attacks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/5-errores-en-ecommerce-que-debes-evitar\/#3_Errores_de_internacionalizacion\" >3. Internationalization errors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/5-errores-en-ecommerce-que-debes-evitar\/#4_Errores_y_horrores_de_contenido\" >4. Errors and horrors of content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/5-errores-en-ecommerce-que-debes-evitar\/#5_Bonus_track_problemas_en_la_comunicacion\" >5. Bonus track: communication problems.<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Errores_en_ecommerce_de_los_que_pocos_se_salvan\"><\/span>Errors in <em>ecommerce<\/em> of which few are spared<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Currently, with the <strong>crisis by covid-19,<\/strong> there are many <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/impact-covid19-seo\/\"><em>ecommerce<\/em> affected by the pandemic<\/a>, Not only because the situation itself affects, but because many have taken advantage of the moment to make \u00abadjustments\u00bb that don't always turn out well. Do you want to know what these common horrors are? Let's start:<\/p>\n\n\n\n<div id=\"rso\" data-async-context=\"query:small%20green%20diamond%20emoji\">\n<div class=\"g\">\n<div class=\"rc\" data-hveid=\"CAQQAA\" data-ved=\"2ahUKEwiD49H6irjqAhXvAWMBHawwCnoQFSgAMAB6BAgEEAA\">\n<div class=\"r\">\n<h3 class=\"LC20lb DKV0Md\"><span class=\"ez-toc-section\" id=\"Rastreo_e_indexacion\"><\/span><a style=\"font-size: 16px\" href=\"#errores-rastreo\">Tracking and indexing<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"rso\" data-async-context=\"query:small%20green%20diamond%20emoji\">\n<div class=\"g\">\n<div class=\"rc\" data-hveid=\"CAQQAA\" data-ved=\"2ahUKEwiD49H6irjqAhXvAWMBHawwCnoQFSgAMAB6BAgEEAA\">\n<div class=\"r\">\n<h3 class=\"LC20lb DKV0Md\"><span class=\"ez-toc-section\" id=\"Ataques_al_servidor\"><\/span><a style=\"font-size: 16px\" href=\"#errores-servidor\">Server attacks<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"rso\" data-async-context=\"query:small%20green%20diamond%20emoji\">\n<div class=\"g\">\n<div class=\"rc\" data-hveid=\"CAQQAA\" data-ved=\"2ahUKEwiD49H6irjqAhXvAWMBHawwCnoQFSgAMAB6BAgEEAA\">\n<div class=\"r\">\n<h3 class=\"LC20lb DKV0Md\"><span class=\"ez-toc-section\" id=\"Internacionalizacion_e_idioma\"><\/span><a style=\"font-size: 16px\" href=\"#errores-internacionalizacion\">Internationalization and language<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"rso\" data-async-context=\"query:small%20green%20diamond%20emoji\">\n<div class=\"g\">\n<div class=\"rc\" data-hveid=\"CAQQAA\" data-ved=\"2ahUKEwiD49H6irjqAhXvAWMBHawwCnoQFSgAMAB6BAgEEAA\">\n<div class=\"r\">\n<h3 class=\"LC20lb DKV0Md\"><span class=\"ez-toc-section\" id=\"Contenido\"><\/span><a style=\"font-size: 16px\" href=\"#errores-contenido\">Contents<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"rso\" data-async-context=\"query:small%20green%20diamond%20emoji\">\n<div class=\"g\">\n<div class=\"rc\" data-hveid=\"CAQQAA\" data-ved=\"2ahUKEwiD49H6irjqAhXvAWMBHawwCnoQFSgAMAB6BAgEEAA\">\n<div class=\"r\">\n<h3 class=\"LC20lb DKV0Md\"><span class=\"ez-toc-section\" id=\"Bonus_track\"><\/span>?<a style=\"font-size: 16px\" href=\"#problemas-comunicacion\">Bonus track<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<h3 id=\"errores-rastreo\" class=\"LC20lb DKV0Md\"><span class=\"ez-toc-section\" id=\"1_Errores_de_rastreo_e_indexacion\"><\/span>1. Crawling and indexing errors.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The correct indexing of all the <strong><em>urls<\/em> priority<\/strong> of a domain is perhaps one of the most important things when it comes to <a href=\"https:\/\/www.geotelecom.es\/en\/seo-agency\/\">organic SEO positioning<\/a> is concerned. If a category is not indexed, and therefore Google is unable to <strong>track it<\/strong>, If you do not see any of the content it contains, all of it will not be visible.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> <strong style=\"color: inherit;font-size: 1.25em\">Installation of modules<\/strong> <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The modules of the different <strong>CMS<\/strong> make our lives much easier, either to implement payment methods or to change something in the aesthetics. However, sometimes they can generate problems when they perform actions by default when installed. A very typical example are the modules of <strong>facet navigation<\/strong> and its magical ability to automatically alter the indexing status of categories in navigation menus. This causes <strong><em>index, follow<\/em><\/strong> become <em><strong>no index, no follow<\/strong>.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> <strong style=\"color: inherit;font-size: 1.25em\">Elimination of categories<\/strong> <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Removing the unusable is not always a good thing. When removing a category, especially if it is in the navigation menu, it is important to consider whether it has traffic volume, as it can affect visibility very considerably. <img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-5725 size-full\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2020-07-06_11h48_57-min.png\" alt=\"Ecommerce errors and Search Console crashes\" width=\"756\" height=\"323\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2020-07-06_11h48_57-min.png 756w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2020-07-06_11h48_57-min-300x128.png 300w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> <strong style=\"color: inherit;font-size: 1.25em\">Is it a missile? Is it an explosion? No, it is a migration<\/strong> <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, migrations are always a problem when they are not properly planned and controlled. What happens when there are <strong>radical changes<\/strong> design? The web structure is modified, so we have to consider that our <strong><em>urls<\/em> Priority should never be altered<\/strong> or \u00abload gracefully\u00bb. Let's remember that these correspond to an important percentage of the total traffic of the domain. On the other hand, the <strong>redirections<\/strong> are fundamental. If there are changes in the <em>URLs<\/em> or in the directories, we must perform 301\/302 redirects as appropriate, so that Google understands these alterations and they are not generated. <strong>404 errors<\/strong> like there's no tomorrow. Sounds logical, doesn't it? Then put this <em>post-it<\/em> in your long-term memory.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"errores-servidor\"><span class=\"ez-toc-section\" id=\"2_Errores_y_ataques_al_servidor\"><\/span>2. Server errors and attacks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In a <em>ecommerce,<\/em> Server errors are common in any domain, large or small. Not only can they occur on simple servers, they can occur at different levels and with different consequences for the web.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> <strong style=\"color: inherit;font-size: 1.25em\">What are common server attacks?\u00a0<\/strong> <\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Code injections: these are based on the insertion of <strong>external code snippets<\/strong> that seek to alter certain functions or add information from other websites.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">An example of this is altering the <strong>verification of the <em>login<\/em><\/strong> to cause a session to be accessible without the need for a username or password.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Massive downloads of content: this occurs when certain content is <strong>IP<\/strong> download <strong>malicious content<\/strong> massively within the web.<\/li>\n\n\n\n<li>Malicious pages: consists of inserting dubious pages redirected from websites to gain malicious traffic.<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li> <strong style=\"color: inherit;font-size: 1.25em\">How to detect possible problems?<\/strong> <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">One of the best ways to check for any anomalous behavior within the web is by analyzing the <strong><em>logs<\/em> of the server<\/strong>, In this way we can detect the IPs that have accessed and the interactions they have made. However, we have another tool for this, and it is none other than the<strong>Google<\/strong><strong>Search Console<\/strong>. With this platform we can quickly access our alerts and detect possible errors on our website: <img decoding=\"async\" class=\"alignnone wp-image-5726 size-full\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2020-07-08.jpg\" alt=\"Search Console ecommerce server errors\" width=\"586\" height=\"798\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2020-07-08.jpg 586w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2020-07-08-220x300.jpg 220w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"errores-internacionalizacion\"><span class=\"ez-toc-section\" id=\"3_Errores_de_internacionalizacion\"><\/span>3. Internationalization errors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When you decide to go to other countries with our <em>ecommerce,<\/em> of course, factors such as competition, type of market, market growth, etc. are taken into account. However, there is one indispensable factor that, although it may seem obvious, must be taken care of with great care: <strong>language and localization<\/strong>. The most common mistakes associated with the internationalization of a website are the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> <strong style=\"color: inherit;font-size: 1.25em\">Hreflang misconfigured<\/strong> <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/hreflang-label-internationalization\/\">label <strong>Hreflang<\/strong><\/a> allows you to indicate to search engines the language and localization of a <strong>domain.<\/strong>Therefore, if we want our website to be present in France, we must indicate with this tag that it should indeed be displayed there. Let's look at this example of <em>Content King<\/em>: <img decoding=\"async\" width=\"800\" height=\"457\" class=\"alignnone wp-image-5727 size-full\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/contentking-en-academy-hreflang@2x-e1594277615987.png\" alt=\"Errors in ecommerce hreflang tag configuration\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/contentking-en-academy-hreflang@2x-e1594277615987.png 800w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/contentking-en-academy-hreflang@2x-e1594277615987-300x171.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/contentking-en-academy-hreflang@2x-e1594277615987-768x439.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/> However, a misconfigured Hreflang tag is a common error in <em>ecommerce<\/em>. Failure to correctly indicate the language or locale can have a variety of consequences. A typical example is when Google is not able to display the <strong>correct page<\/strong> to the user according to their geographic location, or that instead of the UK version it shows the EN version (yes, folks, they are very different).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> <strong style=\"color: inherit;font-size: 1.25em\">Duplicity of content, watch out for the server!<\/strong> <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Remember that by having several versions of our web site, we could also have <strong>duplicity in content<\/strong> and cause the server to be compromised if not configured correctly. Whenever possible, you should consider hosting your website in a specific country. If you do so, please do not also work with a directory structure.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> <strong style=\"color: inherit;font-size: 1.25em\">Automated systems and \u2018elegant botches\u2019.\u2019<\/strong> <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Not all languages work well in <strong>Google Translate<\/strong>. The database and queries for German or Japanese are not the same as for English, for example. When we want to translate our web site it is important not only to ensure that <strong>all content is translated,<\/strong> including the <em>URLs<\/em> y <em>metatags<\/em>, We must also bear in mind the quality of the translation itself. <img loading=\"lazy\" decoding=\"async\" width=\"561\" height=\"606\" class=\"alignnone wp-image-5728 size-full\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2020-07-08_13h21_42.png\" alt=\"Errors in ecommerce and examples of bad translations\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2020-07-08_13h21_42.png 561w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2020-07-08_13h21_42-278x300.png 278w\" sizes=\"(max-width: 561px) 100vw, 561px\" \/>- 68 % of users in Europe visit websites in their language when the option is available - 44 % of users cannot access information of interest because they cannot find websites in a language they can understand. <strong>can understand<\/strong>. -75 % of users worldwide prefer to buy products in their native language. Interesting, isn't it?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"errores-contenido\"><span class=\"ez-toc-section\" id=\"4_Errores_y_horrores_de_contenido\"><\/span>4. Errors and horrors of content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Content is perhaps one of the most important factors within the website. It must not only be pleasant and useful for users, but it must also be created in a way that search engines can find it. <strong>priority keywords<\/strong> and understand the information correctly.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote cita is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>The <strong>blatant spelling mistakes<\/strong>, a <strong>poorly structured text<\/strong>or to spout an empty argumentation can mean the <strong>fast abandonment of your website.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-5724 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"578\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/comas.jpg\" alt=\"Errors in ecommerce spelling errors example mandela\" class=\"wp-image-5724\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/comas.jpg 992w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/comas-300x175.jpg 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/comas-768x447.jpg 768w\" sizes=\"(max-width: 992px) 100vw, 992px\" \/><figcaption class=\"wp-element-caption\">Diario makes spelling errors.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>As the example shows, the power of a comma should never be underestimated.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"problemas-comunicacion\"><span class=\"ez-toc-section\" id=\"5_Bonus_track_problemas_en_la_comunicacion\"><\/span>5. Bonus track: communication problems.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It is very common to work with different departments in different companies where different tasks are carried out, such as development, social media, SEO, etc. What happens when there is no effective communication?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote cita is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>What is not communicated does not exist.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">It is vital that, in the face of <strong>decision making,<\/strong> We make sure that all parties involved are aware of these, especially when they may affect the performance of the website.<br>A very common example is when a migration is performed. This affects all parts of a web project, therefore, you must keep a <strong>effective communication<\/strong> with each department.<br>Make use of tools that can facilitate more immediate communication, such as <strong>Trello<\/strong> o <strong>Slack,<\/strong>as faster alternatives to e-mail.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Excellent internal communication can increase a company's <a href=\"https:\/\/www.instantmagazine.com\/blog\/why-communication-professionals-should-put-internal-communications-first\" target=\"_blank\" rel=\"noopener noreferrer\">40% customer satisfaction.<\/a><\/li>\n\n\n\n<li>Companies with good internal communication are four times more likely to have high levels of internal engagement.<\/li>\n\n\n\n<li>Productivity in organizations with connected employees improves by 20-25%.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><br>The <strong>radical changes<\/strong>, content removal, content deletion <strong>migrations<\/strong>, a pandemic crisis, a release of secret information, cults or a zombie apocalypse may seem strange, but you can expect anything from this one. <strong>2020<\/strong>.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Which of these problems have you been a victim of? Contact us and find out how we can help you avoid mistakes in <em>ecommerce<\/em> on a daily basis.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>There are very common mistakes in ecommerce, is anyone spared from them. MEGA SPOILER: no. We never get out of these problems, either because we have started a project or we have already been working on it for a while. Occasionally, there is the idea that having a website by itself is the 90% of the job done. However, there are both internal and external factors that can become a handicap and, sometimes, an accumulation of them. Mistakes in ecommerce from which few are saved Currently, with the crisis by covid-19, there are many ecommerce affected by the pandemic, not only because the situation itself affects, but because many have taken advantage of the moment to make \u00abadjustments\u00bb that do not always go well. Want to know what these common horrors are? Let's start: ?crawling and indexing ?server attacks ?internationalization and language ?content ?bonus track 1. Crawling and indexing errors The correct indexing of all the priority urls of a domain is perhaps one of the most important things when it comes to organic SEO positioning. If a category is not indexed, and therefore Google cannot crawl it, all the content it contains will not be visible. The modules of the different CMS make life much easier for us, either to implement payment methods or to change something in the aesthetics. However, sometimes they can generate problems when they perform actions by default when installed. A very typical example is the faceted navigation modules and their magical ability to automatically alter the indexing status of the categories in the navigation menus. This causes index, follow to become no index, no follow. Removing the unusable is not always a good thing. When removing a category, especially if it is in the navigation menu, it is important to consider whether it has traffic volume, as it can affect visibility very considerably. Yes, migrations are always a problem when they are not properly planned and controlled. What happens when there are radical design changes? The web structure is modified, so we must consider that our priority urls should never be altered or \u00abloaded in a fancy way\u00bb. Let's remember that these correspond to an important percentage of the domain's total traffic. On the other hand, redirects are fundamental. If there are changes in URLs or directories, we must perform 301\/302 redirects as appropriate, so that Google understands these alterations and 404 errors are not generated as if there were no tomorrow. Sounds logical, doesn't it? Well, put this post-it in your long-term memory. 2. Errors and server attacks In ecommerce, server errors are common in any domain, big or small. Not only can they occur on simple servers, they can occur at different levels and with different consequences for the website. An example of this is altering login verification to cause a session to be accessed without a username or password. One of the best ways to check for any anomalous behavior within the web is by analyzing the server logs, this way we can detect the IPs that have accessed and the interactions they have made. However, we have another tool for this and it is none other than GoogleSearch Console. With this platform we can quickly access our notices and detect possible errors on our website: 3. Internationalization errors When we decide to go out to other countries with our ecommerce, of course we take into account factors such as competition, the type of market, its growth, etc. However, there is an essential factor that, although it may seem obvious, must be taken care of with great care: language and localization. The most common mistakes associated with the internationalization of a website are the following: The Hreflang tag allows us to indicate to search engines the language and localization of a domain.Therefore, if we want our website to be present in France, we must indicate with this tag that it should indeed be displayed there. Let's see this example from Content King: However, a misconfigured Hreflang tag is a common mistake in ecommerce. If the language or localization is not correctly indicated it can generate several consequences. A typical example is when Google is not able to show the correct page to the user according to their geographic location, or instead of the UK version it shows the EN version (yes, friends, they are very different). Remember that by having several versions of our website, we could also have duplicity in the content and cause that the server can be affected if a correct configuration is not done. Whenever possible, you should consider hosting your website in a specific country. If you do so, please do not also work with a directory structure. Not all languages work well in Google Translate. The database and queries for German or Japanese are not the same as for English, for example. When we want to translate our website it is important not only to ensure that all content is translated, including URLs and metatags, but also to keep in mind the quality of the translation itself. - 68 % of users in Europe visit web pages in their language when there is the option - 44 % of users cannot access information of interest because they cannot find websites in a language they can understand. -75 % of users worldwide prefer to buy products in their native language. Interesting, isn't it? 4. Content mistakes and horrors Content is perhaps one of the most important factors within the website. It should not only be pleasant and useful for users, but it should also be created in such a way that search engines can find priority keywords and understand the information correctly. Misspellings, poorly structured text, or empty argumentation can lead to a quick abandonment of your website. As you can see<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[58,49,114,36],"class_list":["post-5730","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-ecommerce","tag-marketing-digital-2","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Errores en Ecommerce que debes evitar - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/5-ecommerce-mistakes-to-avoid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Errores en Ecommerce que debes evitar - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Hay errores en ecommerce muy comunes,\u00a0\u00bfalguien se salva de ellos?. MEGA SPOILER: no. Nunca salimos airosos de estas problem\u00e1ticas, ya sea porque hemos comenzado un proyecto o ya tenemos tiempo con \u00e9l. Ocasionalmente, se tiene la idea de que tener una web ya por s\u00ed sola es el 90% del trabajo hecho. Sin embargo, existen factores tanto internos como externos que pueden convertirse en un h\u00e1ndicap\u00a0y, en ocasiones, un c\u00famulo de ellos. Errores en ecommerce de los que pocos se salvan Actualmente, con la crisis por covid-19, son muchos los ecommerce afectados por la pandemia, no solo porque la situaci\u00f3n en s\u00ed afecta, sino porque muchos han aprovechado el momento para realizar \u00abajustes\u00bb que no siempre salen bien. \u00bfQuieres saber cu\u00e1les son estos horrores comunes? Comencemos: ?Rastreo e indexaci\u00f3n ?Ataques al servidor ?Internacionalizaci\u00f3n e idioma ?Contenido ?Bonus track 1. Errores de rastreo e indexaci\u00f3n La indexaci\u00f3n correcta de todas las urls prioritarias de un dominio es quiz\u00e1 una de las cosas m\u00e1s importantes en lo que a posicionamiento org\u00e1nico SEO se refiere. Si una categor\u00eda no est\u00e1 indexada, y por tanto Google no puede rastrearla, todo el contenido que contiene no ser\u00e1 visible. Los m\u00f3dulos de los diferentes CMS nos facilitan mucho la vida, ya sea para implementar m\u00e9todos de pago o para cambiar algo en la est\u00e9tica. Sin embargo, a veces pueden generar problemas cuando realizan acciones por defecto al instalarse. Un ejemplo muy t\u00edpico son los m\u00f3dulos de navegaci\u00f3n por facetas y su m\u00e1gica habilidad para alterar de forma autom\u00e1tica el estado de indexaci\u00f3n de las categor\u00edas en los men\u00fas de navegaci\u00f3n. Esto provoca que index, follow pase a ser no index, no follow. Quitarse lo inservible no siempre es bueno. Cuando se elimina una categor\u00eda, sobre todo si est\u00e1 en el men\u00fa de navegaci\u00f3n, es importante considerar si tiene volumen de tr\u00e1fico, ya que se puede ver afectada la visibilidad de forma muy considerable. S\u00ed, las migraciones siempre son un problema cuando no se planean y controlan correctamente. \u00bfQu\u00e9 pasa cuando hay cambios radicales de dise\u00f1o? La estructura web se ve modificada, por lo que debemos considerar que nuestras urls prioritarias nunca deben alterarse o \u00abcargarse de manera elegante\u00bb. Recordemos que estas corresponden a un porcentaje importante del tr\u00e1fico total del dominio. Por otro lado, las redirecciones son fundamentales. Si hay cambios en las URLs o en los directorios, debemos realizar redirecciones 301\/302 seg\u00fan corresponda, para que Google comprenda dichas alteraciones y no se generen errores 404 como si no hubiese un ma\u00f1ana. Suena l\u00f3gico, \u00bfno? Pues pon este post-it en tu memoria a largo plazo. 2. Errores y ataques al servidor En un ecommerce, los errores de servidor son comunes en cualquier dominio, sea grande o peque\u00f1o. No solo pueden ocurrir ante servidores sencillos, pueden ocurrir en diferentes niveles y con distintas consecuencias para la web. Un ejemplo de esto es alterar la verificaci\u00f3n del login para provocar que se pueda acceder a una sesi\u00f3n sin necesidad de usuario o contrase\u00f1a. Una de las mejores formas de comprobar cualquier comportamiento an\u00f3malo dentro de la web es analizando los logs del servidor, de esta manera podemos detectar las IP que han accedido y la interacciones que han realizado. Sin embargo, tenemos otra herramienta para esto y no es otra que la deGoogleSearch Console. Con esta plataforma podemos acceder r\u00e1pidamente a nuestros avisos y detectar posibles errores en nuestra web: 3. Errores de internacionalizaci\u00f3n Cuando se decide salir a otros pa\u00edses con nuestro ecommerce, desde luego se tienen en cuanta factores como la competencia, el tipo de mercado, su crecimiento, etc. Sin embargo, hay un factor indispensable que, aunque parezca obvio, debe cuidarse con mucho cari\u00f1o: el idioma y la localizaci\u00f3n. Los errores m\u00e1s comunes asociados a la internacionalizaci\u00f3n de un sitio web son los siguientes: La etiqueta Hreflang permite indicar a los motores de b\u00fasqueda el idioma y localizaci\u00f3n de un dominio.Por tanto, si queremos que nuestra web est\u00e9 presente en Francia, debemos indicar con esta etiqueta que, en efecto, se debe mostrar ah\u00ed. Veamos este ejemplo de Content King: Sin embargo, una etiqueta Hreflang mal configurada es un error com\u00fan en ecommerce. Si no se indica correctamente el idioma o la localizaci\u00f3n puede generar diversas consecuencias. Un ejemplo t\u00edpico es cuando Google no es capaz de mostrar la p\u00e1gina correcta al usuario seg\u00fan su ubicaci\u00f3n geogr\u00e1fica, o que en lugar de la versi\u00f3n UK muestre la EN (s\u00ed, amigos, son muy diferentes). Recordemos que al tener varias versiones de nuestro sitio web, tambi\u00e9n podr\u00edamos tener duplicidad en el contenido y provocar que el servidor se pueda ver afectado si no se realiza una configuraci\u00f3n correcta. Siempre que sea posible, deber\u00edas considerar alojar tu p\u00e1gina web en un pa\u00eds concreto. Si lo haces, por favor, no trabajes tambi\u00e9n con una estructura de directorio. No todos los idiomas funcionan bien en Google Translate. La base de datos y las consultas para alem\u00e1n o japon\u00e9s no son las mismas que en el idioma ingl\u00e9s, por ejemplo. Cuando queramos traducir nuestra web es importante no solo garantizar que todo el contenido est\u00e9 traducido, incluyendo las URLs y metatags, sino que debemos tener presente la calidad de la traducci\u00f3n en s\u00ed. &#8211; &#8211; El 68 % de usuarios de Europa visitan p\u00e1ginas web en su idioma cuando existe la opci\u00f3n &#8211; 44 % de los usuarios no pueden acceder a informaci\u00f3n de inter\u00e9s por no encontrar sitios web en un idioma que puedan entender. -75 % de los usuarios en el mundo prefieren comprar productos en su lengua materna. Interesante, \u00bfverdad? 4. Errores y horrores de contenido El contenido es quiz\u00e1s uno de los factores m\u00e1s importantes dentro del sitio web. Este no solo debe ser agradable y \u00fatil para los usuarios, sino que debe ser creado de manera que los motores de b\u00fasqueda puedan encontrar palabras claves prioritarias y entender la informaci\u00f3n correctamente. Las faltas de ortograf\u00eda garrafales, un texto mal estructuradoo soltar un rollo vac\u00edo de argumentaci\u00f3n pueden suponer el abandono r\u00e1pido de tu web. Como se ve\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/5-ecommerce-mistakes-to-avoid\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-09T11:50:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-07T13:40:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2020-07-06_11h48_57-min.png\" \/>\n\t<meta property=\"og:image:width\" content=\"756\" \/>\n\t<meta property=\"og:image:height\" content=\"323\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Ecommerce mistakes to avoid - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/5-ecommerce-mistakes-to-avoid\/","og_locale":"en_US","og_type":"article","og_title":"5 Errores en Ecommerce que debes evitar - Geotelecom","og_description":"Hay errores en ecommerce muy comunes,\u00a0\u00bfalguien se salva de ellos?. MEGA SPOILER: no. Nunca salimos airosos de estas problem\u00e1ticas, ya sea porque hemos comenzado un proyecto o ya tenemos tiempo con \u00e9l. Ocasionalmente, se tiene la idea de que tener una web ya por s\u00ed sola es el 90% del trabajo hecho. Sin embargo, existen factores tanto internos como externos que pueden convertirse en un h\u00e1ndicap\u00a0y, en ocasiones, un c\u00famulo de ellos. Errores en ecommerce de los que pocos se salvan Actualmente, con la crisis por covid-19, son muchos los ecommerce afectados por la pandemia, no solo porque la situaci\u00f3n en s\u00ed afecta, sino porque muchos han aprovechado el momento para realizar \u00abajustes\u00bb que no siempre salen bien. \u00bfQuieres saber cu\u00e1les son estos horrores comunes? Comencemos: ?Rastreo e indexaci\u00f3n ?Ataques al servidor ?Internacionalizaci\u00f3n e idioma ?Contenido ?Bonus track 1. Errores de rastreo e indexaci\u00f3n La indexaci\u00f3n correcta de todas las urls prioritarias de un dominio es quiz\u00e1 una de las cosas m\u00e1s importantes en lo que a posicionamiento org\u00e1nico SEO se refiere. Si una categor\u00eda no est\u00e1 indexada, y por tanto Google no puede rastrearla, todo el contenido que contiene no ser\u00e1 visible. Los m\u00f3dulos de los diferentes CMS nos facilitan mucho la vida, ya sea para implementar m\u00e9todos de pago o para cambiar algo en la est\u00e9tica. Sin embargo, a veces pueden generar problemas cuando realizan acciones por defecto al instalarse. Un ejemplo muy t\u00edpico son los m\u00f3dulos de navegaci\u00f3n por facetas y su m\u00e1gica habilidad para alterar de forma autom\u00e1tica el estado de indexaci\u00f3n de las categor\u00edas en los men\u00fas de navegaci\u00f3n. Esto provoca que index, follow pase a ser no index, no follow. Quitarse lo inservible no siempre es bueno. Cuando se elimina una categor\u00eda, sobre todo si est\u00e1 en el men\u00fa de navegaci\u00f3n, es importante considerar si tiene volumen de tr\u00e1fico, ya que se puede ver afectada la visibilidad de forma muy considerable. S\u00ed, las migraciones siempre son un problema cuando no se planean y controlan correctamente. \u00bfQu\u00e9 pasa cuando hay cambios radicales de dise\u00f1o? La estructura web se ve modificada, por lo que debemos considerar que nuestras urls prioritarias nunca deben alterarse o \u00abcargarse de manera elegante\u00bb. Recordemos que estas corresponden a un porcentaje importante del tr\u00e1fico total del dominio. Por otro lado, las redirecciones son fundamentales. Si hay cambios en las URLs o en los directorios, debemos realizar redirecciones 301\/302 seg\u00fan corresponda, para que Google comprenda dichas alteraciones y no se generen errores 404 como si no hubiese un ma\u00f1ana. Suena l\u00f3gico, \u00bfno? Pues pon este post-it en tu memoria a largo plazo. 2. Errores y ataques al servidor En un ecommerce, los errores de servidor son comunes en cualquier dominio, sea grande o peque\u00f1o. No solo pueden ocurrir ante servidores sencillos, pueden ocurrir en diferentes niveles y con distintas consecuencias para la web. Un ejemplo de esto es alterar la verificaci\u00f3n del login para provocar que se pueda acceder a una sesi\u00f3n sin necesidad de usuario o contrase\u00f1a. Una de las mejores formas de comprobar cualquier comportamiento an\u00f3malo dentro de la web es analizando los logs del servidor, de esta manera podemos detectar las IP que han accedido y la interacciones que han realizado. Sin embargo, tenemos otra herramienta para esto y no es otra que la deGoogleSearch Console. Con esta plataforma podemos acceder r\u00e1pidamente a nuestros avisos y detectar posibles errores en nuestra web: 3. Errores de internacionalizaci\u00f3n Cuando se decide salir a otros pa\u00edses con nuestro ecommerce, desde luego se tienen en cuanta factores como la competencia, el tipo de mercado, su crecimiento, etc. Sin embargo, hay un factor indispensable que, aunque parezca obvio, debe cuidarse con mucho cari\u00f1o: el idioma y la localizaci\u00f3n. Los errores m\u00e1s comunes asociados a la internacionalizaci\u00f3n de un sitio web son los siguientes: La etiqueta Hreflang permite indicar a los motores de b\u00fasqueda el idioma y localizaci\u00f3n de un dominio.Por tanto, si queremos que nuestra web est\u00e9 presente en Francia, debemos indicar con esta etiqueta que, en efecto, se debe mostrar ah\u00ed. Veamos este ejemplo de Content King: Sin embargo, una etiqueta Hreflang mal configurada es un error com\u00fan en ecommerce. Si no se indica correctamente el idioma o la localizaci\u00f3n puede generar diversas consecuencias. Un ejemplo t\u00edpico es cuando Google no es capaz de mostrar la p\u00e1gina correcta al usuario seg\u00fan su ubicaci\u00f3n geogr\u00e1fica, o que en lugar de la versi\u00f3n UK muestre la EN (s\u00ed, amigos, son muy diferentes). Recordemos que al tener varias versiones de nuestro sitio web, tambi\u00e9n podr\u00edamos tener duplicidad en el contenido y provocar que el servidor se pueda ver afectado si no se realiza una configuraci\u00f3n correcta. Siempre que sea posible, deber\u00edas considerar alojar tu p\u00e1gina web en un pa\u00eds concreto. Si lo haces, por favor, no trabajes tambi\u00e9n con una estructura de directorio. No todos los idiomas funcionan bien en Google Translate. La base de datos y las consultas para alem\u00e1n o japon\u00e9s no son las mismas que en el idioma ingl\u00e9s, por ejemplo. Cuando queramos traducir nuestra web es importante no solo garantizar que todo el contenido est\u00e9 traducido, incluyendo las URLs y metatags, sino que debemos tener presente la calidad de la traducci\u00f3n en s\u00ed. &#8211; &#8211; El 68 % de usuarios de Europa visitan p\u00e1ginas web en su idioma cuando existe la opci\u00f3n &#8211; 44 % de los usuarios no pueden acceder a informaci\u00f3n de inter\u00e9s por no encontrar sitios web en un idioma que puedan entender. -75 % de los usuarios en el mundo prefieren comprar productos en su lengua materna. Interesante, \u00bfverdad? 4. Errores y horrores de contenido El contenido es quiz\u00e1s uno de los factores m\u00e1s importantes dentro del sitio web. Este no solo debe ser agradable y \u00fatil para los usuarios, sino que debe ser creado de manera que los motores de b\u00fasqueda puedan encontrar palabras claves prioritarias y entender la informaci\u00f3n correctamente. Las faltas de ortograf\u00eda garrafales, un texto mal estructuradoo soltar un rollo vac\u00edo de argumentaci\u00f3n pueden suponer el abandono r\u00e1pido de tu web. 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