{"id":5745,"date":"2020-06-09T09:49:32","date_gmt":"2020-06-09T09:49:32","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/impacto-del-covid-19-en-lo-digital\/"},"modified":"2026-04-07T12:26:21","modified_gmt":"2026-04-07T12:26:21","slug":"impact-of-covid-19-on-digital","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/impacto-del-covid-19-en-lo-digital\/","title":{"rendered":"How has COVID-19 affected the digital world? Initiatives arising from the crisis"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As we have commented in other posts, the current crisis has had a great impact on all areas of our lives. It has caused a multitude of negative consequences, both socially and economically. Despite the tragedies caused by COVID-19, it is positive to highlight the goodness awakened by this catastrophe. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a consequence of the disaster, <\/span><b>countless proposals have arisen<\/b><span style=\"font-weight: 400;\">\u00a0to help in these times, both companies and individuals, to whom we feel it is important to give a voice, as they have been a key factor in this crisis. Below, we highlight some of the initiatives that have arisen in relation to the digital sector:<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/impacto-del-covid-19-en-lo-digital\/#LA_APUESTA_DE_BIZUM_POR_EL_COMERCIO_LOCAL\" >BIZUM'S COMMITMENT TO LOCAL COMMERCE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/impacto-del-covid-19-en-lo-digital\/#FACEBOOK_SHOPS_COMPRAR_A_TRAVES_DE_REDES_SOCIALES\" >FACEBOOK SHOPS: SHOPPING THROUGH SOCIAL NETWORKS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/impacto-del-covid-19-en-lo-digital\/#EDUCLAN_APRENDEMOS_EN_CASA_UNA_NUEVA_FORMA_DE_ESTUDIAR\" >EDUCLAN: LEARNING AT HOME, A NEW WAY OF STUDYING<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/impacto-del-covid-19-en-lo-digital\/#AIUDO_E_IMPRIMAKERS_APOYAR_AL_SECTOR_SANITARIO_EN_LA_CRISIS_DEL_COVID-19\" >AIUDO E IMPRIMAKERS: SUPPORTING THE HEALTHCARE SECTOR IN THE COVID-19 CRISIS<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/impacto-del-covid-19-en-lo-digital\/#IMPRIMAKERS_IMPRESION_3D_DESTINADA_AL_PERSONAL_SANITARIO\" >PRINTERS: 3D PRINTING FOR HEALTHCARE PERSONNEL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/impacto-del-covid-19-en-lo-digital\/#AIUDO_LA_WEB_ENFOCADA_AL_CUIDADO_DE_PERSONAS_MAYORES\" >AIUDO: THE WEB FOCUSED ON THE CARE OF THE ELDERLY<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/impacto-del-covid-19-en-lo-digital\/#%C2%BFCOMO_SE_HA_COMPORTADO_EL_CONSUMIDOR_DURANTE_LA_PANDEMIA\" >HOW HAS THE CONSUMER BEHAVED DURING THE PANDEMIC?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/impacto-del-covid-19-en-lo-digital\/#ESTAMOS_ANTE_UN_NUEVO_CONSUMIDOR_POST_PANDEMIA\" >WE ARE FACING A NEW POST-PANDEMIC CONSUMER<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/impacto-del-covid-19-en-lo-digital\/#EL_FUTURO_DEL_E-COMMERCE\" >THE FUTURE OF E-COMMERCE<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"LA_APUESTA_DE_BIZUM_POR_EL_COMERCIO_LOCAL\"><\/span>BIZUM'S COMMITMENT TO LOCAL COMMERCE<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The famous Spanish payment services company, <\/span><b>Bizum, has put on the table a proposal known as the <\/b><b>Bizum e-bolsa<\/b><span style=\"font-weight: 400;\">. An advertising format that offers to show local businesses their logos in the main headers of the digital press. Some of the newspapers that collaborate are El Pa\u00eds, El Mundo or El Peri\u00f3dico, among others.\u00a0<\/span><br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-5740\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Bizum-apuesta-por-el-comercio-local-e-bolsa-bizum.jpg\" alt=\"Bizum&#039;s commitment to local commerce after the COVID crisis\" width=\"416\" height=\"208\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Bizum-apuesta-por-el-comercio-local-e-bolsa-bizum.jpg 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Bizum-apuesta-por-el-comercio-local-e-bolsa-bizum-300x150.jpg 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Bizum-apuesta-por-el-comercio-local-e-bolsa-bizum-768x384.jpg 768w\" sizes=\"(max-width: 416px) 100vw, 416px\" \/><br \/>\n<span style=\"font-weight: 400;\">This initiative benefits<\/span><b>\u00a0to 30 businesses<\/b> affected by the COVID-19 crisis,<b> of which your name and logo will be displayed in the foreground<\/b><span style=\"font-weight: 400;\">. In addition, this is not only a campaign that only reaches the web format, but also <\/span><b>will be extended through social networks, in order to publicize these e-Commerce <\/b><span style=\"font-weight: 400;\">and to generate traffic to your website. It is a great initiative, to give visibility to local businesses through a great advertising campaign.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"FACEBOOK_SHOPS_COMPRAR_A_TRAVES_DE_REDES_SOCIALES\"><\/span>FACEBOOK SHOPS: SHOPPING THROUGH SOCIAL NETWORKS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Another initiative that arose on the occasion of COVID-19, whose premise is to bring smaller businesses closer to the online channel, has come from Facebook, which has launched a new tool, called<\/span> <a href=\"https:\/\/www.ecwid.com\/facebook-commerce?source=PPC-g-Facebook-Int-1st&amp;jkId=8a8ae4cd4c7d3e23014c8391a4ca18e9&amp;gclid=EAIaIQobChMIn-6D85Py6QIV2fZRCh3Plwy8EAAYASAAEgK75fD_BwE\"><b>Shops<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><b>which allows you to create an online store from scratch for free.<\/b><span style=\"font-weight: 400;\">, and that it will consolidate its position as a competitor to Amazon.<\/span><b>. <\/b><span style=\"font-weight: 400;\">Thanks to this new functionality, <\/span><b>shall be allowed <\/b><a href=\"https:\/\/about.fb.com\/news\/2020\/05\/introducing-facebook-shops\/\"><b>selling through the social networks that make up the company<\/b><\/a><span style=\"font-weight: 400;\"> such as Facebook, Instagram or WhatsaApp, in a simple and intuitive way.<\/span><br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-5741\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Facebook-shops.jpeg\" alt=\"Facebook Shops: shopping through social networks\" width=\"453\" height=\"255\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Facebook-shops.jpeg 890w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Facebook-shops-300x169.jpeg 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Facebook-shops-768x432.jpeg 768w\" sizes=\"(max-width: 453px) 100vw, 453px\" \/><br \/>\n<span style=\"font-weight: 400;\">Companies will be able to<\/span><b>\u00a0choose the products you want to include in your catalog<\/b><span style=\"font-weight: 400;\">, You can customize the look of your store through different templates, as well as decorate it with your corporate colors. No matter the size of the company, anyone will be able to easily connect with their customers thanks to this tool. In addition, it includes a wide variety of possibilities. Sending messages to sellers, saving products that interest you and placing an order within the platform are just some of them. The company foresees that, in the future, it will be possible to make direct purchases via WhatsApp, Messenger or Instagram Direct. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"EDUCLAN_APRENDEMOS_EN_CASA_UNA_NUEVA_FORMA_DE_ESTUDIAR\"><\/span>EDUCLAN: LEARNING AT HOME, A NEW WAY OF STUDYING<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Another of the <\/span><b>The main protagonist of this confinement has been home schooling.<\/b><span style=\"font-weight: 400;\">, one of the measures taken by the company <\/span><b>RTVE<\/b><span style=\"font-weight: 400;\"> to try to alleviate this problem<\/span><b>, was the creation of a program called \u201c<\/b><a href=\"https:\/\/www.rtve.es\/rtve\/20200320\/rtve-aprendemos-casa\/2010489.shtml\"><b>We learn at home<\/b><\/a><b>\u201d<\/b><span style=\"font-weight: 400;\">, The purpose of the program was to facilitate the study of the youngest children, due to the impossibility of attending classes. This program began to be broadcasted on Monday, March 23, 10 days after the declaration of the state of alarm. It is a program broadcasted in the morning slot, both in Clan and La 2.<\/span><br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-5742\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/aprendemos-en-casa-8-a-10_130443.jpg\" alt=\"Edu Clan: Learning at home\" width=\"505\" height=\"182\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/aprendemos-en-casa-8-a-10_130443.jpg 1370w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/aprendemos-en-casa-8-a-10_130443-300x108.jpg 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/aprendemos-en-casa-8-a-10_130443-1024x369.jpg 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/aprendemos-en-casa-8-a-10_130443-768x277.jpg 768w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/><br \/>\n<span style=\"font-weight: 400;\">This initiative is focused on students of different ages. On Clan, the first three hours of the morning are aimed at children between 6 and 12 years old. In the second slot, 2 broadcasts \u00abAprendemos en Casa\u00bb for students between 12 and 16 years old.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">It is a program, which <\/span><b>has a wide variety of content<\/b><span style=\"font-weight: 400;\">, Each day of the week we offer contents of different subjects and for the ages mentioned above. The contents taught are:\u00a0<\/span><b>logic and mathematics, social sciences, art education and physical education, language and languages, and natural sciences.<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"AIUDO_E_IMPRIMAKERS_APOYAR_AL_SECTOR_SANITARIO_EN_LA_CRISIS_DEL_COVID-19\"><\/span>AIUDO E IMPRIMAKERS: SUPPORTING THE HEALTHCARE SECTOR IN THE COVID-19 CRISIS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We could not finish with the news without referring to the sector mainly affected by COVID-19: the health sector. To this sector we owe more than a round of applause at 20:00 p.m. and all thanks are too little.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"IMPRIMAKERS_IMPRESION_3D_DESTINADA_AL_PERSONAL_SANITARIO\"><\/span>PRINTERS: 3D PRINTING FOR HEALTHCARE PERSONNEL<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There have been a multitude of initiatives carried out in this area. This demonstrates the solidarity of the population in the face of disasters, such as COVID-19. One of the proposals, has been promoted by <\/span><a href=\"https:\/\/imprimakers.com\/es\/\" rel=\"nofollow \"><b>Imprimakers<\/b><\/a><span style=\"font-weight: 400;\">, who to collaborate in the fight against COVID-19, <\/span><b>have produced, on a not-for-profit basis, 3D EPIS for health care personnel<\/b><span style=\"font-weight: 400;\">.<\/span><br \/>\n<span style=\"font-weight: 400;\">They have carried out the <\/span><a href=\"https:\/\/imprimakers.com\/es\/viseras-impresas-en-3d-para-hospitales-valencianos\/\" rel=\"nofollow \"><b>3D printing<\/b><\/a><b>, of visors with FDM technology<\/b><span style=\"font-weight: 400;\">, These contain an acetate sheet, which covers the front part of the face to protect against possible contacts. These contain an acetate sheet, which covers the front part of the face, to protect against possible contacts.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"AIUDO_LA_WEB_ENFOCADA_AL_CUIDADO_DE_PERSONAS_MAYORES\"><\/span>AIUDO: THE WEB FOCUSED ON THE CARE OF THE ELDERLY<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another initiative has been the platform <\/span><a href=\"https:\/\/aiudo.es\/\" rel=\"nofollow \"><b>Aiudo<\/b><\/a><b>, a website focused on the care of the elderly.<\/b><span style=\"font-weight: 400;\">. This startup has carried out several actions. One of them includes that in all its selection processes, a test is done, in order to certify that caregivers are not infected. On the other hand, they are going to give away their selection process to those elderly people in Madrid and Valencia who do not have resources and need a caregiver. They have also reached an agreement with Delivery companies to deliver products free of charge to the elderly, to prevent them from leaving home, taking into account that they are a population at risk. <\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5743\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2020-06-08_17h16_39.png\" alt=\"Aiudo: elderly care\" width=\"497\" height=\"295\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2020-06-08_17h16_39.png 885w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2020-06-08_17h16_39-300x178.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2020-06-08_17h16_39-768x456.png 768w\" sizes=\"(max-width: 497px) 100vw, 497px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">After making a small analysis of some of the news that have stood out for their interest or their impact on the digital sector throughout the confinement, it is also interesting to make a small description of one of the stars of the digital channel: <\/span><b>users and how they have behaved throughout the pandemic<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFCOMO_SE_HA_COMPORTADO_EL_CONSUMIDOR_DURANTE_LA_PANDEMIA\"><\/span>HOW HAS THE CONSUMER BEHAVED DURING THE PANDEMIC?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The consumer has had <strong>six stages of behavior during the COVID-19 crisis<\/strong>, The classification was developed by one of Nielsen's group managers, John Tavolieri. This classification was developed by one of the heads of the Nielsen group, John Tavolieri:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Proactive health-oriented purchasing<\/b><span style=\"font-weight: 400;\">, mainly in the purchase of foodstuffs.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Reactive health management<\/b><span style=\"font-weight: 400;\">, The users buy basic necessities in case a family member becomes ill.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Pantry preparation<\/b><span style=\"font-weight: 400;\">, The company has been working with the supply of non-perishable products in a context in which, due to the situation, they are forced to stay at home.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Preparation for life in quarantine<\/b><span style=\"font-weight: 400;\">, We are at a time when we can only leave the house for basic necessities and we choose to shop online instead of going to supermarkets.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Restricted life<\/b><span style=\"font-weight: 400;\">, The moment in which we were confined without knowing at what point we would be able to leave in a more normal way.<\/span><\/li>\n<li><b>Living a new normal<\/b><span style=\"font-weight: 400;\">, We do not yet fully know what it will look like, but the market model will be indicated by China.<\/span><\/li>\n<\/ol>\n<p><iframe title=\"The impact of Covid-19 according to Nielsen: The 6 phases\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/94NymdrlUsU?start=18&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ESTAMOS_ANTE_UN_NUEVO_CONSUMIDOR_POST_PANDEMIA\"><\/span>WE ARE FACING A NEW POST-PANDEMIC CONSUMER<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The <\/span><b>consumers will continue to shop online<\/b><span style=\"font-weight: 400;\">, after the end of COVID-19. The reasons are as follows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They have lost their initial fear of buying through the online channel.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Older people have overcome the insecurity and mistrust it caused them.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They have found that shopping online is a real convenience. You have a large catalog of products at your fingertips with just one click.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"EL_FUTURO_DEL_E-COMMERCE\"><\/span>THE FUTURE OF E-COMMERCE<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Finally, it is positive to note that <\/span><b>ecommerce has a prosperous future ahead of it<\/b><span style=\"font-weight: 400;\">, As users' consumption habits have changed during the confinement and security of consumer purchases, it has led to greater digital maturity. This period has been key to show companies the opportunities of a business in the online channel. Mainly, to those companies that already had a physical company. So, <\/span><b>ecommerce growth is a fact<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are some of the most interesting news we have found, what do you think, do you know of any other initiative that you would like to share with us? <\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>As we have commented in other posts, the current crisis has had a great impact on all areas of our lives. It has caused a multitude of negative consequences, both socially and economically. Despite the tragedies caused by COVID-19, it is positive to highlight the goodness awakened by this catastrophe. As a result of the disaster, countless proposals have arisen to help in these times, from the hand of both companies and individuals, to whom we think it is important to give voice, since they have been a key factor in this crisis. Below, we highlight some of the initiatives that have arisen in relation to the digital sector: BIZUM'S BET FOR LOCAL COMMERCE The famous Spanish payment services company, Bizum, has put on the table a proposal known as the Bizum e-bolsa. An advertising format that offers to show local businesses their logos in the main headers of the digital press. Some of the newspapers that collaborate are El Pa\u00eds, El Mundo or El Peri\u00f3dico, among others.  This initiative benefits 30 local businesses affected by the COVID-19 crisis, whose names and logos will be displayed in the foreground. In addition, it is not only a campaign that reaches only the web format, but will also be extended through social networks, to publicize these e-Commerce and to generate traffic to its website. It is a great initiative to give visibility to local businesses through a great advertising campaign.  FACEBOOK SHOPS: SHOPPING THROUGH SOCIAL NETWORKS Another initiative that arose on the occasion of COVID-19, whose premise is to bring smaller businesses to the online channel, has come from Facebook, which has launched a new tool called Shops, which allows you to create an online store from scratch and for free, and that will consolidate as a competitor of Amazon. Thanks to this new functionality, it will be possible to sell through the social networks that make up the company such as Facebook, Instagram or WhatsaApp, in a simple and intuitive way. Companies will be able to choose those products they want to include in their catalog, customize the look of their store through different templates, as well as decorate it with their corporate colors. No matter the size of the company, anyone can easily connect with their customers thanks to this tool. In addition, it includes a wide variety of possibilities. Sending messages to sellers, saving products that interest you and placing an order within the platform are just some of them. The company foresees that, in the future, it will be possible to make direct purchases via WhatsApp, Messenger or Instagram Direct. EDUCLAN: APRENDEMOS EN CASA, A NEW WAY OF STUDYING Another of the protagonists of this confinement has been home education, so one of the measures taken by RTVE to try to alleviate this problem, was the creation of a program called \u201cAprendemos en casa\u201d, in order to make it easier for the little ones to study, due to the impossibility of attending class. This program began to be broadcasted on Monday, March 23, 10 days after the declaration of the state of alarm. It is a program broadcasted in the morning slot, both in Clan and La 2. This initiative is aimed at students of different ages. On Clan, the first three hours of the morning are aimed at children between 6 and 12 years old. In the second slot, La 2 broadcasts \u00abAprendemos en Casa\u00bb for students between 12 and 16 years old.  This is a program with a wide variety of contents, in which every day of the week, contents of different subjects and for the ages mentioned above are offered. The contents taught are: logic and mathematics, social sciences, artistic education and physical education, language and languages and natural sciences. AIUDO AND IMPRIMAKERS: SUPPORTING THE HEALTH SECTOR IN THE COVID-19 CRISIS We could not finish with the news without referring to the sector mainly affected by COVID-19: the health sector. To this sector we owe more than a round of applause at 20:00 p.m. and all thanks are too little.  IMPRIMAKERS: 3D PRINTING AIMED AT HEALTH CARE WORKERS There have been a multitude of initiatives that have been carried out in this area. This shows the solidarity of the population in the face of disasters, such as COVID-19. One of the proposals, has been promoted by Imprimakers, who to collaborate in the fight against COVID-19, have made, without profit, 3D EPIS, intended for health personnel. They have carried out the 3D printing of visors with FDM technology, which fit perfectly on the head. These contain a sheet of acetate, which covers the front of the face, to protect against possible contacts.  AIUDO: THE WEBSITE FOCUSED ON THE CARE OF THE ELDERLY Another initiative was the Aiudo platform, a website focused on the care of the elderly. This startup has carried out several actions. One of them includes a test in all its selection processes, in order to certify that caregivers are not infected. On the other hand, it is going to give away its selection process to those elderly people in Madrid and Valencia who do not have resources and need a caregiver. They have also reached an agreement with Delivery companies to deliver products free of charge to the elderly, to prevent them from leaving home, taking into account that they are a population at risk. After making a small analysis of some of the news that have stood out for their interest or their impact on the digital sector throughout the confinement, it is also interesting to make a small description of one of the stars of the digital channel: users and how they have behaved throughout the pandemic. HOW HAS THE CONSUMER BEHAVED DURING THE PANDEMIC? The consumer has had six stages of behavior during the COVID-19 crisis,<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[131,49],"class_list":["post-5745","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-covid","tag-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo ha afectado el COVID-19 al mundo digital? Iniciativas surgidas de la crisis - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/impact-of-covid-19-on-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo ha afectado el COVID-19 al mundo digital? Iniciativas surgidas de la crisis - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Como hemos comentado en otras entradas, la crisis actual, ha tenido un gran impacto en todos los \u00e1mbitos de nuestras vidas. Ha provocado multitud de consecuencias negativas, tanto social como econ\u00f3micamente. A pesar de las tragedias causadas por el COVID-19, es positivo destacar las bondades despertadas por esta cat\u00e1strofe. Como consecuencia del desastre, han surgido infinidad de propuestas\u00a0para ayudar en estos tiempos que corren, de la mano de, tanto empresas como particulares, a las que nos parece importante dar voz, puesto que han supuesto un factor clave en esta crisis. A continuaci\u00f3n, resaltamos algunas de las iniciativas surgidas en relaci\u00f3n con el sector digital: LA APUESTA DE BIZUM POR EL COMERCIO LOCAL La famosa compa\u00f1\u00eda espa\u00f1ola de servicios de pago, Bizum, ha puesto sobre la mesa una propuesta conocida como la e-bolsa Bizum. Un formato publicitario que ofrece mostrar a los comercios locales sus logotipos en las principales cabeceras de la prensa digital. Algunos de los diarios que colaboran son El Pa\u00eds, El Mundo o El Peri\u00f3dico, entre otros.\u00a0 Esta iniciativa beneficia\u00a0a 30 negocios locales afectados por la crisis del COVID-19, de los que se mostrar\u00e1 en primer plano, tanto su nombre como su logotipo. Adem\u00e1s, no solo se trata de una campa\u00f1a que llega \u00fanicamente al formato web, sino que tambi\u00e9n se extender\u00e1 a trav\u00e9s de las redes sociales, para dar a conocer estos e-Commerce y para generar tr\u00e1fico a su web. Es una gran iniciativa, para dar a visibilidad a comercios locales a trav\u00e9s de una gran campa\u00f1a publicitaria.\u00a0 FACEBOOK SHOPS: COMPRAR A TRAV\u00c9S DE REDES SOCIALES Otra iniciativa surgida con motivo del COVID-19, cuya premisa es acercar los negocios m\u00e1s peque\u00f1os al canal online, ha venido de la mano de Facebook, que ha lanzado una nueva herramienta, llamada Shops, la cual permite crear una tienda online desde cero y de forma gratuita, y que se consolidar\u00e1 como un competidor de Amazon. Gracias a esta nueva funcionalidad, se permitir\u00e1 vender a trav\u00e9s de las redes sociales que conforman la compa\u00f1\u00eda como Facebook, Instagram o WhatsaApp, de forma sencilla e intuitiva. Las empresas podr\u00e1n\u00a0elegir aquellos productos que quieran incluir en su cat\u00e1logo, personalizar el aspecto de su tienda a trav\u00e9s de diferentes plantillas, as\u00ed como decorarla con sus colores corporativos. No importa la magnitud de la empresa, cualquiera podr\u00e1 conectar de forma f\u00e1cil con sus clientes gracias a esta herramienta. Adem\u00e1s, incluye una gran variedad de posibilidades. Enviar mensajes a los vendedores, guardar productos que le interesan y realizar un pedido dentro de la plataforma, son algunas de ellas. La compa\u00f1\u00eda prev\u00e9 que, en un futuro, ser\u00e1 posible la compra directa mediante, WhatsApp, Messenger o Instagram Direct. EDUCLAN: APRENDEMOS EN CASA, UNA NUEVA FORMA DE ESTUDIAR Otro de los protagonistas de este confinamiento ha sido la educaci\u00f3n en casa, por lo que una de las medidas que tom\u00f3 RTVE para intentar paliar este problema, fue la creaci\u00f3n de un programa llamado \u201cAprendemos en casa\u201d, con el fin de facilitar a los m\u00e1s peque\u00f1os el estudio, debido a la imposibilidad de asistir a clase. Este espacio comenz\u00f3 a emitirse el lunes 23 de marzo, 10 d\u00edas despu\u00e9s de la declaraci\u00f3n del estado de alarma. Se trata de un programa emitido en la franja matutina, tanto en Clan como en La 2. Esta iniciativa, est\u00e1 enfocada a estudiantes de diferentes edades. En Clan, las primeras tres horas de la ma\u00f1ana est\u00e1n destinadas a ni\u00f1os de entre 6 y 12 a\u00f1os. En la segunda franja, la 2 transmite \u00abAprendemos en Casa\u00bb para estudiantes de entre 12 a 16 a\u00f1os.\u00a0 Se trata de un programa, que cuenta con una gran variedad de contenidos, en el que cada d\u00eda de la semana se ofrecen contenidos de diferentes asignaturas y para las edades mencionadas anteriormente. Los contenidos que se imparten son:\u00a0l\u00f3gica y matem\u00e1ticas, ciencias sociales, educaci\u00f3n art\u00edstica y educaci\u00f3n f\u00edsica, lengua e idiomas y ciencias naturales. AIUDO E IMPRIMAKERS: APOYAR AL SECTOR SANITARIO EN LA CRISIS DEL COVID-19 No pod\u00edamos terminar con las noticias sin hacer referencia al sector principalmente afectado por el COVID-19: El sector sanitario. A este le debemos m\u00e1s que un aplauso a las 20:00 de la tarde y todo agradecimiento, es poco.\u00a0 IMPRIMAKERS: IMPRESI\u00d3N 3D DESTINADA AL PERSONAL SANITARIO Ha habido una gran multitud de iniciativas que se han llevado a cabo en este \u00e1mbito. Esto demuestra la solidaridad de la poblaci\u00f3n ante desastres, como el COVID-19. Una de las propuestas, ha sido promovida por Imprimakers, quienes para colaborar en la lucha contra el COVID-19, han realizado, sin \u00e1nimo de lucro, EPIS en 3D, destinados al personal sanitario. Han llevado a cabo la impresi\u00f3n en 3D, de viseras con tecnolog\u00eda FDM, que se encajan perfectamente en la cabeza. Estas contienen una l\u00e1mina de acetato, que cubre la parte frontal de la cara, para proteger contra los posibles contactos.\u00a0 AIUDO: LA WEB ENFOCADA AL CUIDADO DE PERSONAS MAYORES Otra de las iniciativas, ha sido la plataforma Aiudo, una web enfocada al cuidado de personas mayores. Esta startup ha realizado diversas acciones. Una de ellas, incluye que en todos sus procesos de selecci\u00f3n, se hace un test, con el fin de certificar que los cuidadores no est\u00e1n contagiados. Por otro lado, va a regalar su proceso de selecci\u00f3n a aquellas personas mayores de Madrid y Valencia, que no tengan recursos y necesiten a una persona que les cuide. Asimismo, han llegado a un acuerdo con empresas de Delivery, para llevar de forma gratuita productos a personas mayores, para evitar que salgan de casa, teniendo en cuenta que son poblaci\u00f3n de riesgo. Tras hacer un peque\u00f1o an\u00e1lisis de algunas de las noticias que m\u00e1s han destacado por su inter\u00e9s o por su impacto en el sector digital a lo largo del confinamiento, tambi\u00e9n es interesante hacer una peque\u00f1a descripci\u00f3n de una de las estrellas del canal digital: los usuarios y c\u00f3mo ha sido su comportamiento a lo largo de la pandemia. \u00bfC\u00d3MO SE HA COMPORTADO EL CONSUMIDOR DURANTE LA PANDEMIA? El consumidor ha tenido seis etapas de comportamiento durante la crisis del COVID-19,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/impact-of-covid-19-on-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-09T09:49:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-07T12:26:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Bizum-apuesta-por-el-comercio-local-e-bolsa-bizum.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How has COVID-19 affected the digital world? Initiatives arising from the crisis - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/impact-of-covid-19-on-digital\/","og_locale":"en_US","og_type":"article","og_title":"\u00bfC\u00f3mo ha afectado el COVID-19 al mundo digital? Iniciativas surgidas de la crisis - Geotelecom","og_description":"Como hemos comentado en otras entradas, la crisis actual, ha tenido un gran impacto en todos los \u00e1mbitos de nuestras vidas. Ha provocado multitud de consecuencias negativas, tanto social como econ\u00f3micamente. A pesar de las tragedias causadas por el COVID-19, es positivo destacar las bondades despertadas por esta cat\u00e1strofe. Como consecuencia del desastre, han surgido infinidad de propuestas\u00a0para ayudar en estos tiempos que corren, de la mano de, tanto empresas como particulares, a las que nos parece importante dar voz, puesto que han supuesto un factor clave en esta crisis. A continuaci\u00f3n, resaltamos algunas de las iniciativas surgidas en relaci\u00f3n con el sector digital: LA APUESTA DE BIZUM POR EL COMERCIO LOCAL La famosa compa\u00f1\u00eda espa\u00f1ola de servicios de pago, Bizum, ha puesto sobre la mesa una propuesta conocida como la e-bolsa Bizum. Un formato publicitario que ofrece mostrar a los comercios locales sus logotipos en las principales cabeceras de la prensa digital. Algunos de los diarios que colaboran son El Pa\u00eds, El Mundo o El Peri\u00f3dico, entre otros.\u00a0 Esta iniciativa beneficia\u00a0a 30 negocios locales afectados por la crisis del COVID-19, de los que se mostrar\u00e1 en primer plano, tanto su nombre como su logotipo. Adem\u00e1s, no solo se trata de una campa\u00f1a que llega \u00fanicamente al formato web, sino que tambi\u00e9n se extender\u00e1 a trav\u00e9s de las redes sociales, para dar a conocer estos e-Commerce y para generar tr\u00e1fico a su web. Es una gran iniciativa, para dar a visibilidad a comercios locales a trav\u00e9s de una gran campa\u00f1a publicitaria.\u00a0 FACEBOOK SHOPS: COMPRAR A TRAV\u00c9S DE REDES SOCIALES Otra iniciativa surgida con motivo del COVID-19, cuya premisa es acercar los negocios m\u00e1s peque\u00f1os al canal online, ha venido de la mano de Facebook, que ha lanzado una nueva herramienta, llamada Shops, la cual permite crear una tienda online desde cero y de forma gratuita, y que se consolidar\u00e1 como un competidor de Amazon. Gracias a esta nueva funcionalidad, se permitir\u00e1 vender a trav\u00e9s de las redes sociales que conforman la compa\u00f1\u00eda como Facebook, Instagram o WhatsaApp, de forma sencilla e intuitiva. Las empresas podr\u00e1n\u00a0elegir aquellos productos que quieran incluir en su cat\u00e1logo, personalizar el aspecto de su tienda a trav\u00e9s de diferentes plantillas, as\u00ed como decorarla con sus colores corporativos. No importa la magnitud de la empresa, cualquiera podr\u00e1 conectar de forma f\u00e1cil con sus clientes gracias a esta herramienta. Adem\u00e1s, incluye una gran variedad de posibilidades. Enviar mensajes a los vendedores, guardar productos que le interesan y realizar un pedido dentro de la plataforma, son algunas de ellas. La compa\u00f1\u00eda prev\u00e9 que, en un futuro, ser\u00e1 posible la compra directa mediante, WhatsApp, Messenger o Instagram Direct. EDUCLAN: APRENDEMOS EN CASA, UNA NUEVA FORMA DE ESTUDIAR Otro de los protagonistas de este confinamiento ha sido la educaci\u00f3n en casa, por lo que una de las medidas que tom\u00f3 RTVE para intentar paliar este problema, fue la creaci\u00f3n de un programa llamado \u201cAprendemos en casa\u201d, con el fin de facilitar a los m\u00e1s peque\u00f1os el estudio, debido a la imposibilidad de asistir a clase. Este espacio comenz\u00f3 a emitirse el lunes 23 de marzo, 10 d\u00edas despu\u00e9s de la declaraci\u00f3n del estado de alarma. Se trata de un programa emitido en la franja matutina, tanto en Clan como en La 2. Esta iniciativa, est\u00e1 enfocada a estudiantes de diferentes edades. En Clan, las primeras tres horas de la ma\u00f1ana est\u00e1n destinadas a ni\u00f1os de entre 6 y 12 a\u00f1os. En la segunda franja, la 2 transmite \u00abAprendemos en Casa\u00bb para estudiantes de entre 12 a 16 a\u00f1os.\u00a0 Se trata de un programa, que cuenta con una gran variedad de contenidos, en el que cada d\u00eda de la semana se ofrecen contenidos de diferentes asignaturas y para las edades mencionadas anteriormente. Los contenidos que se imparten son:\u00a0l\u00f3gica y matem\u00e1ticas, ciencias sociales, educaci\u00f3n art\u00edstica y educaci\u00f3n f\u00edsica, lengua e idiomas y ciencias naturales. AIUDO E IMPRIMAKERS: APOYAR AL SECTOR SANITARIO EN LA CRISIS DEL COVID-19 No pod\u00edamos terminar con las noticias sin hacer referencia al sector principalmente afectado por el COVID-19: El sector sanitario. A este le debemos m\u00e1s que un aplauso a las 20:00 de la tarde y todo agradecimiento, es poco.\u00a0 IMPRIMAKERS: IMPRESI\u00d3N 3D DESTINADA AL PERSONAL SANITARIO Ha habido una gran multitud de iniciativas que se han llevado a cabo en este \u00e1mbito. Esto demuestra la solidaridad de la poblaci\u00f3n ante desastres, como el COVID-19. Una de las propuestas, ha sido promovida por Imprimakers, quienes para colaborar en la lucha contra el COVID-19, han realizado, sin \u00e1nimo de lucro, EPIS en 3D, destinados al personal sanitario. Han llevado a cabo la impresi\u00f3n en 3D, de viseras con tecnolog\u00eda FDM, que se encajan perfectamente en la cabeza. Estas contienen una l\u00e1mina de acetato, que cubre la parte frontal de la cara, para proteger contra los posibles contactos.\u00a0 AIUDO: LA WEB ENFOCADA AL CUIDADO DE PERSONAS MAYORES Otra de las iniciativas, ha sido la plataforma Aiudo, una web enfocada al cuidado de personas mayores. Esta startup ha realizado diversas acciones. Una de ellas, incluye que en todos sus procesos de selecci\u00f3n, se hace un test, con el fin de certificar que los cuidadores no est\u00e1n contagiados. Por otro lado, va a regalar su proceso de selecci\u00f3n a aquellas personas mayores de Madrid y Valencia, que no tengan recursos y necesiten a una persona que les cuide. Asimismo, han llegado a un acuerdo con empresas de Delivery, para llevar de forma gratuita productos a personas mayores, para evitar que salgan de casa, teniendo en cuenta que son poblaci\u00f3n de riesgo. Tras hacer un peque\u00f1o an\u00e1lisis de algunas de las noticias que m\u00e1s han destacado por su inter\u00e9s o por su impacto en el sector digital a lo largo del confinamiento, tambi\u00e9n es interesante hacer una peque\u00f1a descripci\u00f3n de una de las estrellas del canal digital: los usuarios y c\u00f3mo ha sido su comportamiento a lo largo de la pandemia. \u00bfC\u00d3MO SE HA COMPORTADO EL CONSUMIDOR DURANTE LA PANDEMIA? El consumidor ha tenido seis etapas de comportamiento durante la crisis del COVID-19,","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/impact-of-covid-19-on-digital\/","og_site_name":"Geotelecom","article_published_time":"2020-06-09T09:49:32+00:00","article_modified_time":"2026-04-07T12:26:21+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Bizum-apuesta-por-el-comercio-local-e-bolsa-bizum.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/impacto-del-covid-19-en-lo-digital\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/impacto-del-covid-19-en-lo-digital\/"},"author":{"name":"","@id":""},"headline":"\u00bfC\u00f3mo ha afectado el COVID-19 al mundo digital? Iniciativas surgidas de la crisis","datePublished":"2020-06-09T09:49:32+00:00","dateModified":"2026-04-07T12:26:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/impacto-del-covid-19-en-lo-digital\/"},"wordCount":1465,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/impacto-del-covid-19-en-lo-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Bizum-apuesta-por-el-comercio-local-e-bolsa-bizum.jpg","keywords":["covid","ecommerce"],"articleSection":["E-commerce"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/impacto-del-covid-19-en-lo-digital\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/impacto-del-covid-19-en-lo-digital\/","url":"https:\/\/www.geotelecom.es\/blog\/impacto-del-covid-19-en-lo-digital\/","name":"How has COVID-19 affected the digital world? Initiatives arising from the crisis - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/impacto-del-covid-19-en-lo-digital\/#primaryimage"},"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/impacto-del-covid-19-en-lo-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Bizum-apuesta-por-el-comercio-local-e-bolsa-bizum.jpg","datePublished":"2020-06-09T09:49:32+00:00","dateModified":"2026-04-07T12:26:21+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/blog\/impacto-del-covid-19-en-lo-digital\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/blog\/impacto-del-covid-19-en-lo-digital\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.geotelecom.es\/blog\/impacto-del-covid-19-en-lo-digital\/#primaryimage","url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Bizum-apuesta-por-el-comercio-local-e-bolsa-bizum.jpg","contentUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Bizum-apuesta-por-el-comercio-local-e-bolsa-bizum.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/blog\/impacto-del-covid-19-en-lo-digital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"\u00bfC\u00f3mo ha afectado el COVID-19 al mundo digital? Iniciativas surgidas de la crisis"}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/www.geotelecom.es\/en\/blog\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=5745"}],"version-history":[{"count":2,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5745\/revisions"}],"predecessor-version":[{"id":9313,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5745\/revisions\/9313"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=5745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/categories?post=5745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/tags?post=5745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}