{"id":5756,"date":"2020-06-04T11:28:04","date_gmt":"2020-06-04T11:28:04","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/discovery-ads-alcanza-nuevos-canales-de-forma-sencilla\/"},"modified":"2026-03-16T15:19:36","modified_gmt":"2026-03-16T15:19:36","slug":"discovery-ads-reaches-new-channels-easily","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/discovery-ads-alcanza-nuevos-canales-de-forma-sencilla\/","title":{"rendered":"Discovery Ads: reach new channels easily"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/discovery-ads-alcanza-nuevos-canales-de-forma-sencilla\/#Nueva_oportunidad_en_Google_Discovery\" >New opportunity in Google Discovery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/discovery-ads-alcanza-nuevos-canales-de-forma-sencilla\/#Que_es_Discovery_Ads\" >What is Discovery Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/discovery-ads-alcanza-nuevos-canales-de-forma-sencilla\/#Como_crear_campanas_de_Discovery_Ads\" >How to create Discovery Ads campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/discovery-ads-alcanza-nuevos-canales-de-forma-sencilla\/#Tipos_de_anuncios_de_Discovery_Ads\" >Types of Discovery Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/discovery-ads-alcanza-nuevos-canales-de-forma-sencilla\/#Implementar_esta_opcion_en_las_campanas_de_shopping\" >Implement this option in shopping campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/discovery-ads-alcanza-nuevos-canales-de-forma-sencilla\/#Analisis_de_datos\" >Data analysis<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Nueva_oportunidad_en_Google_Discovery\"><\/span>New opportunity in Google Discovery<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>All the new features of Google Ads are presented in beta form and this could not be less. Today we are going to talk about Discovery Ads, something that seems very interesting for the opportunities it presents.<br \/>\nGoogle Discovery is something that was already part of our daily lives. Machine learning analyzes our browsing and consultation habits to offer us, at the start of the application, information in the form of cards. These contents are intended to be very close to our interests; information about news, websites, the weather, the new album of a singer we follow, a news item about our city's basketball team... and so on and so forth.<br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-5747\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/google-discovery.png\" alt=\"\" width=\"771\" height=\"492\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/google-discovery.png 771w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/google-discovery-300x191.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/google-discovery-768x490.png 768w\" sizes=\"(max-width: 771px) 100vw, 771px\" \/><br \/>\nWe can directly provide Google with precise information about our interests. In the cards themselves we can configure that we are not interested in the content or the website that offers it. Or globally in the interest settings in Google.<br \/>\nThe website owners configure the data from the Search Console to better position themselves in Google Discovery.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Que_es_Discovery_Ads\"><\/span>What is Discovery Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For Google Ads this beta is good news, the Discovery Ads tool allows us to create campaigns to appear in these same spaces reserved for the user's content of interest. We already know that Google does not miss the opportunity to monetize and this was not going to be less. But in this case, and despite being sponsored content, it must be adapted to the interests of customers, and it will be machine learning, in addition to the configuration of our campaign, who determines when it will be shown and to whom.<br \/>\nWe can appear on You Tube, Gmail and Google Discovery, creating a small native feed of images. In these ads we will add titles, descriptions, calls to action and the URL where we want to direct our ads.<br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-5748\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/dicovery.png\" alt=\"\" width=\"906\" height=\"553\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/dicovery.png 906w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/dicovery-300x183.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/dicovery-768x469.png 768w\" sizes=\"(max-width: 906px) 100vw, 906px\" \/><br \/>\nA website that does not have a channel or the possibility of creating videos can use this type of campaign to integrate advertising on You Tube. In the same way we can generate campaigns for Gmail with a simpler configuration and without the need to have good display banners.<br \/>\nWe will be able to segment the audiences in which we are most interested, although it will be Google, with the analysis of customer interests, who will finally insert the card in Google Discovery.<br \/>\nWith this new tool, there are now 4 Google image campaigns, along with shopping, display and YouTube.  Images continue to lead advertising, where video is the king. This type of ad, together with YouTube and Gmail, is more intrusive than shopping. The big difference is the ability of Google Discovery to show the information more refined to the user's interests, which gives a twist to inbound marketing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Como_crear_campanas_de_Discovery_Ads\"><\/span>How to create Discovery Ads campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To create Discover campaigns we can make it possible by choosing Sales, Sales Opportunities or website traffic as the campaign objective.<br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-5749\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/onjetivo-campana.png\" alt=\"\" width=\"1054\" height=\"828\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/onjetivo-campana.png 1054w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/onjetivo-campana-300x236.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/onjetivo-campana-1024x804.png 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/onjetivo-campana-768x603.png 768w\" sizes=\"(max-width: 1054px) 100vw, 1054px\" \/><br \/>\nNext, we can select the Discovery campaign objective. We configure the campaign according to the parameters selected for our account. It will be necessary to select the images we want to use, either we can try to make a branding with generic images and the claim, or we can show products or product categories, according to the seasonality of the moment, even promos or other events.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5750\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/campana-discovery.png\" alt=\"\" width=\"1724\" height=\"546\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/campana-discovery.png 1724w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/campana-discovery-300x95.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/campana-discovery-1024x324.png 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/campana-discovery-768x243.png 768w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/campana-discovery-1536x486.png 1536w\" sizes=\"(max-width: 1724px) 100vw, 1724px\" \/><br \/>\nThe bidding strategy is only set to maximize clicks and a target CPA can be added, which at the beginning would be difficult to establish so it is normal to let the campaign run and in a few weeks analyze the results to be able to give more details to the configuration.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5751\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/puja.png\" alt=\"\" width=\"938\" height=\"344\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/puja.png 938w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/puja-300x110.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/puja-768x282.png 768w\" sizes=\"(max-width: 938px) 100vw, 938px\" \/><br \/>\nIt allows us to select audiences to give more data to the campaign depending on the objectives we want to achieve, either using remarketing or prospecting, or both, in which case it is more advisable to separate groups of ads, even campaigns.<br \/>\nIt is interesting to remember that, despite the fact that we establish target audiences, which will limit the audience we want to address, it will be Google's machine learning that will end up establishing how and to whom it will show our cards according to the interests shown by the users.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tipos_de_anuncios_de_Discovery_Ads\"><\/span>Types of Discovery Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As in almost all Google campaigns, we will be able to include two types of ads, quite interesting in both cases. On the one hand, an adaptive ad that works as a native feed where we can add several images, titles and descriptions, and it will be the program itself who will make the composition of the ads, which allows us to generate a large number of combinations.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5752\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/tipos-de-anuncio-discovery.png\" alt=\"\" width=\"980\" height=\"301\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/tipos-de-anuncio-discovery.png 980w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/tipos-de-anuncio-discovery-300x92.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/tipos-de-anuncio-discovery-768x236.png 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><br \/>\nOn the other hand, we have the carousel ads, which are quite reminiscent of platforms such as Facebook. We will configure independently each of the cards that the user will be able to slide with the finger. This type of ad comes in handy when we want to show several types of products or services with more personalized messages.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5753\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2020-05-26_11h16_24-1.png\" alt=\"\" width=\"981\" height=\"766\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2020-05-26_11h16_24-1.png 981w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2020-05-26_11h16_24-1-300x234.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2020-05-26_11h16_24-1-768x600.png 768w\" sizes=\"(max-width: 981px) 100vw, 981px\" \/><br \/>\nOr it can be configured as an adaptive ad, creating a native feed.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5754\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/gmail.png\" alt=\"\" width=\"971\" height=\"705\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/gmail.png 971w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/gmail-300x218.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/gmail-768x558.png 768w\" sizes=\"(max-width: 971px) 100vw, 971px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implementar_esta_opcion_en_las_campanas_de_shopping\"><\/span>Implement this option in shopping campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In shopping campaigns, which are not configured as Smart, it is also possible to add this type of ads in the segmentation. In Networks we have the possibility to select this option, and the shopping cards can work as Discovery Ads. Obviously we don't have as much control over how it works. We also cannot see the results in the segments within networks, but hopefully soon the information will be available and we will be able to accurately measure these results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Analisis_de_datos\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5755\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2020-05-27_11h02_33.png\" alt=\"\" width=\"919\" height=\"383\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2020-05-27_11h02_33.png 919w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2020-05-27_11h02_33-300x125.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2020-05-27_11h02_33-768x320.png 768w\" sizes=\"(max-width: 919px) 100vw, 919px\" \/>Data analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>However, as a good beta we will not yet be able to make deep analysis of the results. Google does not allow to segment the data to see the results for each of the channels, but we hope that the configuration and analysis will be implemented. Google betas do not always prosper, betas are born and betas die. But possibly this one is here to stay, maybe not as it was born... but evolving to adapt.<br \/>\nGoogle Discovery is a platform in full development and cannot be left without its advertising space. In the same way that You Tube will not be reserved only for those websites that have a channel and videos, thus offering the possibility of branding and showcasing products through Google Ads.<br \/>\nAnd like everything else, it will be necessary to test, measure and analyze to see the impact on the advertising accounts, and wait for Google's development, which will also have its accounts.<\/p>","protected":false},"excerpt":{"rendered":"<p>New opportunity in Google Discovery All the new features of Google Ads are presented in the form of beta and this could not be less. Today we are going to talk about Discovery Ads, something that seems very interesting for the opportunities it presents. Google Discovery is something that was already part of our daily life. Machine learning analyzes our browsing habits to offer us information in the form of cards at the start of the application. These contents are intended to be very close to our interests; information about news, websites, the weather, the new album of a singer we follow, a news item about the basketball team of our city... and so on and so forth. We ourselves can offer Google directly the precise information about our interests. In the cards themselves we can configure that we are not interested in the content or the website that offers it. Or globally in the configuration of interest in Google. The owners of the webs, configured from the Search Console data to better position in Google Discovery. What is Discovery Ads For Google Ads this beta is good news, the Discovery Ads tool allows us to create campaigns to appear in these same spaces reserved for the content of interest to the user. We already know that Google does not miss the opportunity to monetize and this was not going to be less. But in this case, and despite being sponsored content, it must be adapted to the interests of customers, and it will be machine learning, in addition to the configuration of our campaign, who determines when it will be shown and to whom. We can appear on You Tube, Gmail and Google Discovery, creating a small native feed of images. In these ads we will add titles, descriptions, calls to action and the URL where we want to direct our ads. A website that does not have a channel or the possibility of creating videos can use this type of campaign to integrate advertising on You Tube. In the same way we can generate campaigns for Gmail with a simpler configuration and without the need to have good display banners. We will be able to segment the audiences in which we are more interested, although it will be Google, with the analysis of the client's interests, who finally inserts the card in Google Discovery. With this new tool, there are now 4 Google image campaigns, together with shopping, display and YouTube.  Images continue to lead advertising, where video is the king. This type of ad, together with YouTube and Gmail, is more intrusive than shopping. The big difference is the ability offered by Google Discovery to display information more refined to the user's interests, which gives a twist to inbound marketing. How to create Discovery Ads campaigns To create Discovery campaigns we can make it possible by choosing Sales, Sales Opportunities or website traffic as the campaign objective. Then we can select the Discovery campaign objective. We configure the campaign according to the parameters selected for our account. It will be necessary to select the images we want to use, either we can try to do a branding with generic images and the claim, or we can show products or product categories, according to the seasonality of the moment, even promos or and other events. The bidding strategy is only set to maximize clicks and we can add a target CPA, which at first would be difficult to establish so the most normal thing is to let the campaign run and in a few weeks analyze the results to give more details to the configuration. It allows us to select audiences to give more data to the campaign depending on the objectives we want to achieve, either using remarketing or prospecting, or both, in which case it is more advisable to separate groups of ads, even campaigns. It is interesting to remember that, although we establish target audiences, which will limit the audience we want to address, it will be Google's machine learning the one that will end up establishing how and to whom it will show our cards according to the interests shown by users. Types of Discovery Ads ads As in almost all Google campaigns, we can include two types of ads, quite interesting in both cases. On the one hand, an adaptive ad that works as a native feed where we can add several images, titles and descriptions, and it will be the program itself who will make the composition of the ads, which allows us to generate a large number of combinations. On the other hand, we have the carousel ads, which are quite reminiscent of platforms such as Facebook. We will configure independently each of the cards that the user will be able to slide with the finger. This type of ad comes in handy when we want to show several types of products or services with more personalized messages. Or it can be configured as an adaptive ad, creating a native feed. Implement this option in shopping campaigns In shopping campaigns, which are not configured as Smart, it is also possible to add this type of ads in the segmentation. In Networks we have the possibility to select this option, so that the shopping cards can work like Discovery Ads. Obviously we don't have as much control over how it works. We also can't see the results on segments within networks, but hopefully soon the information will be available and we can accurately measure these results. Data analysis However, as a good beta we will not yet be able to do deep analysis of the results. Google does not allow to segment the data to see the results for each of the channels, but we hope that the configuration and analysis will be implemented. Google betas do not always prosper, betas are born and betas die. But possibly this one is here to stay, maybe not as it was born... but evolving to adapt. Google Discovery is a platform in full development and cannot be left without its advertising space. In the same way that it will not be reserved<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[132,133],"class_list":["post-5756","post","type-post","status-publish","format-standard","hentry","category-google-ads","tag-discovery-ads","tag-google-discovery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Discovery Ads: alcanza nuevos canales de forma sencilla - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/discovery-ads-reaches-new-channels-easily\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Discovery Ads: alcanza nuevos canales de forma sencilla - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Nueva oportunidad en Google Discovery Todas las novedades de Google Ads vienen presentadas en forma de beta y esta no pod\u00eda ser menos. Hoy vamos a hablar de los Discovery, Ads algo que parece muy interesante por las oportunidades que presenta. Google Discovery es algo que ya formaba parte de nuestra vida cotidiana. El machine learning analiza nuestros h\u00e1bitos de consulta y navegaci\u00f3n para ofrecernos en el inicio de la aplicaci\u00f3n, informaci\u00f3n en forma de tarjetas. Estos contenidos pretenden ser muy pr\u00f3ximos a nuestros intereses; informaci\u00f3n sobre noticias, webs, el tiempo, el nuevo disco de un cantante al que seguimos, una notica sobre el equipo de basket de nuestra ciudad\u2026 y, as\u00ed un sinf\u00edn m\u00e1s. Nosotros mismos podemos ofrecer a Google de forma directa la informaci\u00f3n precisa sobre nuestros intereses. En las propias tarjetas podemos configurar que no nos interesa el contenido o la web que lo ofrece. O de forma global en la configuraci\u00f3n del inter\u00e9s en Google. Los propietarios de las webs, configuran desde la Search Console los datos para posicionar mejor en Google Discovery. Qu\u00e9 es Discovery Ads Para Google Ads esta beta es una buena noticia, la herramienta Discovery Ads nos permite crear campa\u00f1as para aparecer en estos mismos espacios reservados al contenido de inter\u00e9s del usuario. Ya sabemos que Google no pierde la oportunidad de monetizar y esta no iba a ser menos. Pero en este caso, y a pesar de ser contenido patrocinado, debe adaptarse a los intereses de los clientes, y ser\u00e1 el machine learning, adem\u00e1s de la configuraci\u00f3n de nuestra campa\u00f1a, quien determine cuando se mostrar\u00e1 y a quien. Podemos aparecer en You Tube, Gmail y en Discovery de Google, creando un peque\u00f1o feed nativo de im\u00e1genes. En estos anuncios a\u00f1adiremos t\u00edtulos, descripciones, llamadas a la acci\u00f3n y la URL donde queramos dirigir nuestrosanuncios. Una web que no tiene canal ni posibilidad de crear videos puede utilizar este tipo de campa\u00f1as para integrar publicidad en You Tube. Del mismo modo podemos generar campa\u00f1as para Gmail con una configuraci\u00f3n m\u00e1s sencilla y sin necesidad de tener buenos banners de display. Podremos segmentar las audiencias en las que estemos m\u00e1s interesados, aunque ser\u00e1 Google con el an\u00e1lisis de intereses del cliente, quien finalmente inserte la tarjeta en Google Discovery. Con esta nueva herramienta son ya 4 las campa\u00f1as de imagen de Google, junto con shopping, display y YouTube. \u00a0Las im\u00e1genes siguen teniendo el liderazgo de la publicidad, donde el v\u00eddeo es el rey. Este tipo de anuncio junto con los de You Tube y Gmail, es m\u00e1s intrusivo que shopping. La gran diferencia es la capacidad que ofrece Google Discovery para mostrar la informaci\u00f3n m\u00e1s perfeccionada a los intereses del usuario lo que da un giro hacia el inbound marketing. C\u00f3mo crear campa\u00f1as de Discovery Ads Para crear campa\u00f1as de Discover lo podemos hacer posible eligiendo como objetivo de la campa\u00f1a Ventas, Oportunidades de venta o tr\u00e1fico al sitio web. A continuaci\u00f3n, podremos seleccionar el objetivo de campa\u00f1a Discovery. Configuramos la campa\u00f1a en funci\u00f3n de los par\u00e1metros seleccionados para nuestra cuenta. Ser\u00e1 necesario seleccionar las im\u00e1genes que queramos utilizar, bien podremos tratar de hacer un branding con im\u00e1genes gen\u00e9ricas y el claim, o podemos mostrar productos o categor\u00edas de productos, seg\u00fan la estacionalidad del momento, incluso promos o y otros eventos. La estrategia de puja solo se establece en maximizar clics pudiendo a\u00f1adir un CPA objetivo, lo cual al principio ser\u00eda dif\u00edcil establecer por lo que lo m\u00e1s normal es dejar correr la campa\u00f1a y en unas semanas analizar los resultados para poder dar m\u00e1s detalles a la configuraci\u00f3n. Nos permite seleccionar audiencias para dar m\u00e1s datos a la campa\u00f1a en funci\u00f3n de los objetivos que queramos alcanzar, bien usando remarketing o prospecting, o ambas dos, caso en el cual es m\u00e1s recomendable separar grupos de anuncios, incluso campa\u00f1as. Es interesante recordar que, pese a que nosotros establezcamos audiencias objetivo, que limitar\u00e1n el p\u00fablico al que nos queremos dirigir, ser\u00e1 el machine learning de Google el que termine por establecer c\u00f3mo y a quien mostrar\u00e1 nuestras tarjetas seg\u00fan los intereses que los usuarios muestren. Tipos de anuncios de Discovery Ads Como en casi todas las campa\u00f1as de Google podremos incluir dos tipos de anuncios, bastante interesantes en ambos casos. Por un lado, un anuncio adaptable que funciona como un feed nativo donde podremos a\u00f1adir varias im\u00e1genes, t\u00edtulos y descripciones, y ser\u00e1 el propio programa quien realizar\u00e1 la composici\u00f3n de los anuncios, lo cual nos permite generar un gran n\u00famero de combinaciones. Por otro lado, tenemos los anuncios en carrusel, que nos recuerdan bastante a plataformas como la de Facebook. Configuraremos de manera independiente cada una de las tarjetas que el usuario podr\u00e1 hacer deslizar con el dedo. Este tipo de anuncio viene muy bien cuando queremos mostrar varios tipos de productos o servicio con mensajes m\u00e1s personalizados. O puede configurarse como anuncio adaptable, creando un feed nativo. Implementar est\u00e1 opci\u00f3n en las campa\u00f1as de shopping En las campa\u00f1as de shopping, que no est\u00e9n configuradas como Smart, tambi\u00e9n es posible a\u00f1adir en la segmentaci\u00f3n este tipo de anuncios. En Redes tenemos la posibilidad de seleccionar esta opci\u00f3n, y que las tarjetas de shopping puedan funcionar como las de Discovery Ads. Obviamente no tenemos tanto control de c\u00f3mo funciona. Tampoco podemos ver los resultados en los segmentos dentro de redes, pero esperemos que pronto la informaci\u00f3n est\u00e9 disponible y podamos medir con precisi\u00f3n estos resultados. An\u00e1lisis de datos Ahora bien, como buena beta aun no podremos hacer an\u00e1lisis profundos de los resultados. Google no permite segmentar los datos para ver los resultados por cada uno de los canales, pero esperamos que la configuraci\u00f3n y el an\u00e1lisis se vaya viendo implementado. Las betas de Google no siempre prosperan, nacen betas y mueren betas. Pero posiblemente esta haya venido para quedarse, tal vez no como haya nacido&#8230; pero si evolucionar para adaptarse. Google Discovery en una plataforma en pleno desarrollo y no puede quedarse sin su espacio publicitario. Del mismo modo que no se va a reservar\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/discovery-ads-reaches-new-channels-easily\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-04T11:28:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T15:19:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/google-discovery.png\" \/>\n\t<meta property=\"og:image:width\" content=\"771\" \/>\n\t<meta property=\"og:image:height\" content=\"492\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Discovery Ads: reach new channels easily - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/discovery-ads-reaches-new-channels-easily\/","og_locale":"en_US","og_type":"article","og_title":"Discovery Ads: alcanza nuevos canales de forma sencilla - Geotelecom","og_description":"Nueva oportunidad en Google Discovery Todas las novedades de Google Ads vienen presentadas en forma de beta y esta no pod\u00eda ser menos. Hoy vamos a hablar de los Discovery, Ads algo que parece muy interesante por las oportunidades que presenta. Google Discovery es algo que ya formaba parte de nuestra vida cotidiana. El machine learning analiza nuestros h\u00e1bitos de consulta y navegaci\u00f3n para ofrecernos en el inicio de la aplicaci\u00f3n, informaci\u00f3n en forma de tarjetas. Estos contenidos pretenden ser muy pr\u00f3ximos a nuestros intereses; informaci\u00f3n sobre noticias, webs, el tiempo, el nuevo disco de un cantante al que seguimos, una notica sobre el equipo de basket de nuestra ciudad\u2026 y, as\u00ed un sinf\u00edn m\u00e1s. Nosotros mismos podemos ofrecer a Google de forma directa la informaci\u00f3n precisa sobre nuestros intereses. En las propias tarjetas podemos configurar que no nos interesa el contenido o la web que lo ofrece. O de forma global en la configuraci\u00f3n del inter\u00e9s en Google. Los propietarios de las webs, configuran desde la Search Console los datos para posicionar mejor en Google Discovery. Qu\u00e9 es Discovery Ads Para Google Ads esta beta es una buena noticia, la herramienta Discovery Ads nos permite crear campa\u00f1as para aparecer en estos mismos espacios reservados al contenido de inter\u00e9s del usuario. Ya sabemos que Google no pierde la oportunidad de monetizar y esta no iba a ser menos. Pero en este caso, y a pesar de ser contenido patrocinado, debe adaptarse a los intereses de los clientes, y ser\u00e1 el machine learning, adem\u00e1s de la configuraci\u00f3n de nuestra campa\u00f1a, quien determine cuando se mostrar\u00e1 y a quien. Podemos aparecer en You Tube, Gmail y en Discovery de Google, creando un peque\u00f1o feed nativo de im\u00e1genes. En estos anuncios a\u00f1adiremos t\u00edtulos, descripciones, llamadas a la acci\u00f3n y la URL donde queramos dirigir nuestrosanuncios. Una web que no tiene canal ni posibilidad de crear videos puede utilizar este tipo de campa\u00f1as para integrar publicidad en You Tube. Del mismo modo podemos generar campa\u00f1as para Gmail con una configuraci\u00f3n m\u00e1s sencilla y sin necesidad de tener buenos banners de display. Podremos segmentar las audiencias en las que estemos m\u00e1s interesados, aunque ser\u00e1 Google con el an\u00e1lisis de intereses del cliente, quien finalmente inserte la tarjeta en Google Discovery. Con esta nueva herramienta son ya 4 las campa\u00f1as de imagen de Google, junto con shopping, display y YouTube. \u00a0Las im\u00e1genes siguen teniendo el liderazgo de la publicidad, donde el v\u00eddeo es el rey. Este tipo de anuncio junto con los de You Tube y Gmail, es m\u00e1s intrusivo que shopping. La gran diferencia es la capacidad que ofrece Google Discovery para mostrar la informaci\u00f3n m\u00e1s perfeccionada a los intereses del usuario lo que da un giro hacia el inbound marketing. C\u00f3mo crear campa\u00f1as de Discovery Ads Para crear campa\u00f1as de Discover lo podemos hacer posible eligiendo como objetivo de la campa\u00f1a Ventas, Oportunidades de venta o tr\u00e1fico al sitio web. A continuaci\u00f3n, podremos seleccionar el objetivo de campa\u00f1a Discovery. Configuramos la campa\u00f1a en funci\u00f3n de los par\u00e1metros seleccionados para nuestra cuenta. Ser\u00e1 necesario seleccionar las im\u00e1genes que queramos utilizar, bien podremos tratar de hacer un branding con im\u00e1genes gen\u00e9ricas y el claim, o podemos mostrar productos o categor\u00edas de productos, seg\u00fan la estacionalidad del momento, incluso promos o y otros eventos. La estrategia de puja solo se establece en maximizar clics pudiendo a\u00f1adir un CPA objetivo, lo cual al principio ser\u00eda dif\u00edcil establecer por lo que lo m\u00e1s normal es dejar correr la campa\u00f1a y en unas semanas analizar los resultados para poder dar m\u00e1s detalles a la configuraci\u00f3n. Nos permite seleccionar audiencias para dar m\u00e1s datos a la campa\u00f1a en funci\u00f3n de los objetivos que queramos alcanzar, bien usando remarketing o prospecting, o ambas dos, caso en el cual es m\u00e1s recomendable separar grupos de anuncios, incluso campa\u00f1as. Es interesante recordar que, pese a que nosotros establezcamos audiencias objetivo, que limitar\u00e1n el p\u00fablico al que nos queremos dirigir, ser\u00e1 el machine learning de Google el que termine por establecer c\u00f3mo y a quien mostrar\u00e1 nuestras tarjetas seg\u00fan los intereses que los usuarios muestren. Tipos de anuncios de Discovery Ads Como en casi todas las campa\u00f1as de Google podremos incluir dos tipos de anuncios, bastante interesantes en ambos casos. Por un lado, un anuncio adaptable que funciona como un feed nativo donde podremos a\u00f1adir varias im\u00e1genes, t\u00edtulos y descripciones, y ser\u00e1 el propio programa quien realizar\u00e1 la composici\u00f3n de los anuncios, lo cual nos permite generar un gran n\u00famero de combinaciones. Por otro lado, tenemos los anuncios en carrusel, que nos recuerdan bastante a plataformas como la de Facebook. Configuraremos de manera independiente cada una de las tarjetas que el usuario podr\u00e1 hacer deslizar con el dedo. Este tipo de anuncio viene muy bien cuando queremos mostrar varios tipos de productos o servicio con mensajes m\u00e1s personalizados. O puede configurarse como anuncio adaptable, creando un feed nativo. Implementar est\u00e1 opci\u00f3n en las campa\u00f1as de shopping En las campa\u00f1as de shopping, que no est\u00e9n configuradas como Smart, tambi\u00e9n es posible a\u00f1adir en la segmentaci\u00f3n este tipo de anuncios. En Redes tenemos la posibilidad de seleccionar esta opci\u00f3n, y que las tarjetas de shopping puedan funcionar como las de Discovery Ads. Obviamente no tenemos tanto control de c\u00f3mo funciona. Tampoco podemos ver los resultados en los segmentos dentro de redes, pero esperemos que pronto la informaci\u00f3n est\u00e9 disponible y podamos medir con precisi\u00f3n estos resultados. An\u00e1lisis de datos Ahora bien, como buena beta aun no podremos hacer an\u00e1lisis profundos de los resultados. Google no permite segmentar los datos para ver los resultados por cada uno de los canales, pero esperamos que la configuraci\u00f3n y el an\u00e1lisis se vaya viendo implementado. Las betas de Google no siempre prosperan, nacen betas y mueren betas. Pero posiblemente esta haya venido para quedarse, tal vez no como haya nacido&#8230; pero si evolucionar para adaptarse. Google Discovery en una plataforma en pleno desarrollo y no puede quedarse sin su espacio publicitario. 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