{"id":5760,"date":"2020-06-02T12:00:45","date_gmt":"2020-06-02T12:00:45","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/marketing-viral-elementos-y-estrategias-principales\/"},"modified":"2026-03-16T15:20:06","modified_gmt":"2026-03-16T15:20:06","slug":"viral-marketing-main-elements-and-strategies","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/marketing-viral-elementos-y-estrategias-principales\/","title":{"rendered":"Viral Marketing: Main elements and strategies"},"content":{"rendered":"<p>It is increasingly common to hear about<strong> viral marketing<\/strong>, The company's products, as well as elements and viral videos on the Internet that are shared all the time on digital platforms, reach millions of people and create a collective awareness among users.<br \/>\nAll these Marketing and Advertising techniques and strategies receive their name due to the great capacity of diffusion that the created contents and messages have. They spread uncontrollably, like a virus, from user to user and very quickly.<br \/>\nIts main objective is to reach as many people as possible in a short period of time. To do so, they try to exploit social networks and other digital platforms, thus trying to achieve brand recognition.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/marketing-viral-elementos-y-estrategias-principales\/#Ventajas_y_Desventajas_del_Marketing_Viral\" >Advantages and Disadvantages of Viral Marketing<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/marketing-viral-elementos-y-estrategias-principales\/#Ventajas\" >Advantages:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/marketing-viral-elementos-y-estrategias-principales\/#Elementos_y_puntos_clave\" >Key elements and points\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/marketing-viral-elementos-y-estrategias-principales\/#Redes_Sociales_estrategias_principales_y_tipos_de_contenido\" >Social networks, main strategies and types of content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/marketing-viral-elementos-y-estrategias-principales\/#Algunos_ejemplos\" >Some examples<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/marketing-viral-elementos-y-estrategias-principales\/#Starbucks_regala_un_cafe_en_Redes_Sociales_%E2%80%93_Starbucks_Cup_Magic\" >Starbucks gives away a free coffee on Social Networks - Starbucks Cup Magic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/marketing-viral-elementos-y-estrategias-principales\/#Cocacola_%E2%80%93_El_cajero_de_la_felicidad\" >Cocacola - The Happiness Cashier<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/marketing-viral-elementos-y-estrategias-principales\/#Oreo_%E2%80%93_WonderVault\" >Oreo - #WonderVault\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/marketing-viral-elementos-y-estrategias-principales\/#%C2%BFDonde_reside_su_exito\" >Where does your success lie?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Ventajas_y_Desventajas_del_Marketing_Viral\"><\/span><strong>Advantages and Disadvantages of Viral Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is important to know the benefits and drawbacks of this discipline.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Ventajas\"><\/span><strong>Advantages:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Low cost: It is a content that is shared by itself, so users do the work of the MKT campaign.<\/li>\n<li>Massive reach: The message is able to reach a large audience in a matter of minutes.<\/li>\n<li>Non-invasive: It is a type of content that people decide whether to interact with or not.<\/li>\n<li>Brand recognition: It will favor the increase of ROI, but above all it will emphasize brand recognition and reputation.<\/li>\n<\/ul>\n<p><strong>Disadvantages:<\/strong><\/p>\n<ul>\n<li>The message can be misinterpreted if it is not told in the right way.<\/li>\n<li>Time consuming: the creation and development of a Viral MKT strategy is time consuming.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Elementos_y_puntos_clave\"><\/span><strong>Key elements and points\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Within viral marketing we have four common and important elements in any strategy or campaign:<\/p>\n<ul>\n<li>Viral Element: What makes the message spread?<\/li>\n<li>Message: It must be clear and concise. In many occasions a catchy and easy to remember claim is used.<\/li>\n<li>Media: Choosing the right media is as important as a good message.\u00a0<em>Twitter is a great example of viral media<\/em><\/li>\n<li><em>Sneezer or\u00a0<\/em>\u00abHeart of the virus\u00bb: in Social Networks it is closely related to influencers.<\/li>\n<\/ul>\n<p>In addition, all viral plannings follow some key points when developing the viral marketing strategy:<\/p>\n<ul>\n<li><strong>Finding the opportunity<\/strong>If you find it, don't let it slip away. Two elements play an important role here: timing and crafting. Firstly, the use of the right resources at the right time and, secondly, the fact that any Internet user can get ahead of your planning and leave you without resources for your campaign.<\/li>\n<li><strong>Research the audience:\u00a0<\/strong>sometimes what we think our audiences are looking for is something totally different from what they really want to see.<\/li>\n<li><strong>A good product:\u00a0<\/strong>in addition to the fact that the product must be extraordinary, it is important to take into account that the presentation of the product must be optimal.<\/li>\n<li><strong>Follow-up:\u00a0<\/strong>Mainly the results are usually reflected in the increase of visits to your website or increase in sales. However, other questions can be taken into account, such as: has the message spread through the relevant channels, how many times the content has been shared, etc.<strong>\u00a0\u00a0<\/strong>All the information obtained will be of value to the brand and will help you to know the tastes and trends of the target audience and the market for future campaigns.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Redes_Sociales_estrategias_principales_y_tipos_de_contenido\"><\/span>Social networks, main strategies and types of content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In this type of marketing strategies, Social Networks are of great importance. Through this type of channels our message will be shared in a much faster and more effective way. In addition, it allows us to know our audience to transmit the right message and reduce the cost.<br \/>\nAmong the main strategies, the combination of<strong> Micro - videos and RRSS<\/strong> is that it generates a greater virality of the content. But this is not the only effective one, we can also find:<\/p>\n<ul>\n<li><strong>Gamification<\/strong>Games are elements that engage the audience and take the message to an interactive virality.<\/li>\n<li><strong>Gifts<\/strong>The word FREE is something that works really well in this type of campaign. Giving away a product in exchange for social interactions is a very popular strategy in recent times. This is where the use of the Hashtag takes on great importance.<\/li>\n<li><strong>Interaction<\/strong>Perform actions, rather simple, that facilitate user interaction in social networks.<\/li>\n<li><strong>Uncertainty<\/strong>Create uncertainty towards our product and expectations to users is another of the most viral strategies.<\/li>\n<\/ul>\n<p>Subsequently, within these strategies we find different types of content to attract the user's attention and promote the virality of the campaign:<\/p>\n<ul>\n<li><strong>Pass it on: <\/strong>content that itself encourages sharing. Very common in messaging channels.<\/li>\n<li><strong>Incentivized<\/strong>is linked to the gift-based strategy. Sharing is incentivized through some reward.<\/li>\n<li><strong>Undercover: <\/strong>the viral message is displayed as an activity or page without any clear reference.<\/li>\n<li><b>Rumor: <\/b>The dissemination of this type of content is characterized by controversy and its transmission through rumors.<\/li>\n<li><strong>Fan club effect: <\/strong>is the effect of social media and communities.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Algunos_ejemplos\"><\/span>Some examples<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Starbucks_regala_un_cafe_en_Redes_Sociales_%E2%80%93_Starbucks_Cup_Magic\"><\/span><strong>Starbucks gives away a free coffee on Social Networks - <em>Starbucks Cup Magic<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Starbucks coffee company proposed on Valentine's Day, through Twitter and Facebook, to give a coffee to a friend. This campaign, which was carried out in the U.S., was repeated at Christmas thanks to its great reception and results.<br \/>\n<iframe title=\"Starbucks Cup Magic for Valentine&#039;s Day\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/8nvqOzjq10w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cocacola_%E2%80%93_El_cajero_de_la_felicidad\"><\/span><strong>Cocacola - The Happiness Cashier<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cocacola installed an ATM where you could withdraw \u20ac100 without a card, only if you committed to share it. With their usual claim \u00abUncover happiness\u00bb they managed to bring the pleasure of sharing to millions of people.<br \/>\n<iframe title=\"The Happiness Cashier - Cocacola\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/dS5mcwbpRE4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Oreo_%E2%80%93_WonderVault\"><\/span>Oreo - #WonderVault<span style=\"font-size: 16px\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Oreo carried out this campaign to stimulate user interaction and participation on social media, in which Oreo consumers were asked to share original images of the cookies on Instagram.<\/p>\n<h2><strong><img decoding=\"async\" class=\"alignnone wp-image-5758\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/img-20180619-wa0000.jpg\" alt=\"\" width=\"163\" height=\"195\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/img-20180619-wa0000.jpg 800w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/img-20180619-wa0000-251x300.jpg 251w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/img-20180619-wa0000-768x918.jpg 768w\" sizes=\"(max-width: 163px) 100vw, 163px\" \/><\/strong><\/h2>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFDonde_reside_su_exito\"><\/span><strong>Where does your success lie?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is more than clear that not all content and not all campaigns have the capacity to go viral, so what are the tips to achieve this?<br \/>\nFirst, the<strong> creativity<\/strong> The content is essential, it must be both eye-catching and of high quality in order to make an impact on the user and make him\/her feel the need to share it. Secondly, we have the <strong>planning<\/strong>, We have to be very clear about the first actions, the dissemination platforms and the way in which we are going to promote interaction. Lastly, we come to the most abstract element, the <strong>good luck<\/strong>, The virality does not always go hand in hand with the most creative and planned campaigns.<\/p>\n<p>With these first hints about Viral Marketing strategies, do you dare to give it a try?<\/p>","protected":false},"excerpt":{"rendered":"<p>It is becoming more and more common to hear about viral marketing, as well as viral elements and videos on the Internet that are shared all the time on digital platforms, reach millions of people and create a collective consciousness among users. All these Marketing and Advertising techniques and strategies receive their name due to the great capacity of diffusion that the created contents and messages have. They spread uncontrollably, like a virus, from user to user and very quickly. Their main objective is to reach as many people as possible in a short period of time. To do so, they try to exploit social networks and other digital platforms, trying to achieve brand recognition. Advantages and Disadvantages of Viral Marketing It is important to know what are the benefits and drawbacks of this discipline. Advantages: Low cost: It is a content that is shared by itself, so users do the work of the MKT campaign. Massive reach: The message is able to reach a large audience in a matter of minutes. Non-invasive: It is a type of content with which people decide whether to interact or not. Brand recognition: It will favor the increase of ROI, but above all it will emphasize brand recognition and its reputation. Disadvantages: The message can be misinterpreted if not told in the right way. Time-consuming: The creation and development of a Viral MKT strategy is time-consuming. Elements and key points Within viral marketing we have four common and important elements in any strategy or campaign: Viral Element: What makes the message spread? Message: It must be clear and concise. In many occasions a catchy and easy to remember claim is used. Media: Choosing the right media is as important as a good message. Twitter is a great example of a viral medium Sneezer or \u00abHeart of the Virus\u00bb: in Social Networks it is closely related to influencers. In addition, all viral plannings follow some key points when developing the viral marketing strategy: Find the opportunity: if you find it, don't let it escape. Two elements play an important role here: timing and crafting. Firstly, the use of the right resources at the right time and, secondly, the fact that any Internet user can get ahead of your planning and leave you without resources for your campaign. Research the audience: sometimes what we think our audiences are looking for is something totally different from what they really want to see. A good product: in addition to the fact that the product must be extraordinary, you must take into account that the presentation of the product must be optimal. Follow-up: Mainly the results are usually reflected in the increase of visits to your website or increase in sales. However, other questions can be taken into account such as: has the message been spread through the relevant channels, how many times has the content been shared, etc.  All the information obtained will be of value to the brand and will help you to know the tastes and trends of the target audience and the market for future campaigns. Social Networks, main strategies and types of content Social Networks are of great importance in this type of marketing strategies. Through this type of channels our message will be shared in a much faster and more effective way. In addition, it allows us to know our audience to transmit the right message and reduce the cost. Among the main strategies, the combination of Micro - videos and RRSS is that it generates a greater virality of the content. But this is not the only effective one, we can also find: Gamification: games are elements that engage the audience and take the message to an interactive virality. Gifts: the word FREE is something that works really well in this type of campaign. Giving away a product in exchange for social interactions is a very popular strategy in recent times. This is where the use of the Hashtag takes on great importance. Interaction: Carry out rather simple actions that facilitate user interaction in social networks. Uncertainty: Creating uncertainty about our product and users\u00ab expectations is another of the most viral strategies. Subsequently, within these strategies we find different types of content to attract the user's attention and promote the virality of the campaign: Pass it on: content that encourages by itself to be shared. Very common in messaging channels. Incentivized: linked to the strategy based on gifts. It is incentivized to be shared through some kind of reward. Covert: the viral message is shown as an activity or page without any clear reference. Rumor: the dissemination of this type of content is characterized by controversy and its transmission through rumors. Fan club\u00bb effect: this is the effect of social media and communities. Some examples Starbucks gives away a coffee on Social Networks - Starbucks Cup Magic The Starbucks coffee company proposed on Valentine's Day, through Twitter and Facebook, to give a coffee to a friend. This campaign, which was carried out in the USA, was repeated at Christmas thanks to its great reception and results. Cocacola - El cajero de la felicidad Cocacola installed an ATM where you could withdraw 100\u20ac without a card, only if you committed to share it. With their usual claim \u00abUncover happiness\u00bb they managed to bring the pleasure of sharing to millions of people. Oreo - #WonderVault Oreo carried out this campaign to stimulate user interaction and participation in social media, in which Oreo consumers were asked to share original images of the cookies on Instagram. Where does its success lie? It is more than clear that not all content and not all campaigns have the ability to go viral, so what are the tips to achieve this? First of all, creativity in<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[134],"class_list":["post-5760","post","type-post","status-publish","format-standard","hentry","category-marketing-online","tag-marketing-viral"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Viral: Elementos y estrategias principales - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/viral-marketing-main-elements-and-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Viral: Elementos y estrategias principales - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Cada vez es m\u00e1s com\u00fan o\u00edr hablar de marketing viral, as\u00ed como de elementos y v\u00eddeos virales en Internet que se comparten en todo momento en las plataformas digitales, llegan a millones de personas y crean una conciencia colectiva en los usuarios. Todas estas t\u00e9cnicas y estrategias de Marketing y Publicidad reciben su nombre debido a la gran capacidad de difusi\u00f3n que tienen los contenidos y mensajes creados. Los cuales se expanden sin control, al igual que un virus, de usuario en usuario y de forma muy r\u00e1pida. Su objetivo principal reside en llegar al mayor n\u00famero de personas posible en un corto periodo de tiempo. Para ello se intentan explotar las redes sociales y otras plataformas digitales, tratando as\u00ed de conseguir reconocimiento de marca. Ventajas y Desventajas del Marketing Viral Es importante conocer cu\u00e1les son los beneficios y contratiempos de esta disciplina. Ventajas: Bajo coste: Es un contenido que se comparte por s\u00ed solo, por lo que los usuarios hacen el trabajo de la campa\u00f1a de MKT. Alcance masivo: El mensaje es capaz de llegar a una gran audiencia en cuesti\u00f3n de minutos. No es invasivo: Es un tipo de contenido con la que la gente decide si interactuar o no. Reconocimiento de marca: Favorecer\u00e1 el aumento de ROI, pero sobre todo har\u00e1 hincapi\u00e9 en el reconocimiento de marca y su reputaci\u00f3n. Desventajas: El mensaje puede llegar a malinterpretarse si no se cuenta de la manera correcta. Conlleva tiempo: la creaci\u00f3n y desarrollo de una estrategia de MKT Viral lleva mucho tiempo. Elementos y puntos clave\u00a0 Dentro del marketing viral tenemos cuatro elementos comunes e importantes en toda estrategia o campa\u00f1a: Elemento Viral: \u00bfQu\u00e9 hace que se propague el mensaje? Mensaje: Debe ser claro y conciso. En numerosas ocasiones se usa un claim pegadizo y f\u00e1cil de recordar. Medio: Elegir correctamente los medios es tan importante como un buen mensaje.\u00a0Twitter es un gran ejemplo de medio viral Sneezer o\u00a0\u00abCoraz\u00f3n del virus\u00bb: en Redes Sociales est\u00e1 muy relacionado con los influencers. Adem\u00e1s, todos los viral plannings siguen unos puntos clave a la hora de desarrollar la estrategia de marketing viral: Encontrar la oportunidad: si la encuentras no la dejes escapar. En este punto juegan un papel importante dos elementos, el timing y el crafting. En primer lugar se destaca el uso de los recursos oportunos en el momento adecuado y, en segundo lugar, el hecho de que cualquier usuario de internet puede adelantarse a tu planificaci\u00f3n y dejarte sin recursos para tu campa\u00f1a. Investigar a la audiencia:\u00a0a veces lo que creemos que nuestras audiencias buscan es algo totalmente distinto a lo que realmente quieren ver. Un buen producto:\u00a0adem\u00e1s de que el producto debe ser extraordinario, hay que tener en cuenta que la presentaci\u00f3n del mismo debe ser \u00f3ptima. Seguimiento:\u00a0Principalmente los resultados suelen ir reflejados en el incremento de visitas en tu web o incremento de ventas. Sin embargo se pueden tener en cuenta otras cuestiones como: \u00bfse ha expandido el mensaje por los canales pertinentes?,\u00bfcu\u00e1ntas veces ha sido compartido el contenido?, etc.\u00a0\u00a0Toda la informaci\u00f3n que se obtenga ser\u00e1 de valor para la marca y te ayudar\u00e1 a conocer los gustos y tendencias del p\u00fablico objetivo y del mercado para futuras campa\u00f1as. Redes Sociales, estrategias principales y tipos de contenido En este tipo de estrategias de marketing toman gran importancia las Redes Sociales. Por este tipo de canales nuestro mensaje se compartir\u00e1 de una manera mucho m\u00e1s r\u00e1pida y eficaz. Adem\u00e1s, nos permite conocer a nuestra audiencia para transmitir el mensaje adecuado y reducir el coste. Dentro de las estrategias principales, la combinaci\u00f3n de Micro &#8211;\u00a0v\u00eddeos y RRSS es que genera una mayor viralidad del contenido. Pero \u00e9sta no es la \u00fanica eficaz, podemos encontrarnos tambi\u00e9n: Gamificaci\u00f3n: los juegos son elementos que atrapan a la audiencia y llevan el mensaje a una viralidad interactiva. Regalos: la palabra GRATIS es algo que funciona francamente bien en este tipo de campa\u00f1as. Obsequiar con un producto a cambio de interacciones sociales es una estrategia muy utilizada en los \u00faltimos tiempos. Aqu\u00ed es donde toma gran importancia el uso del Hashtag. Interacci\u00f3n: Realizar acciones, m\u00e1s bien sencillas, que faciliten la interacci\u00f3n de los usuarios en RRSS. Incertidumbre: Crear incertidumbre hacia nuestro producto y expectativas a los usuarios es otra de las estrategias que m\u00e1s viralidad suponen. Posteriormente dentro de estas estrategias nos encontramos con diferentes tipos de contenido para llamar la atenci\u00f3n del usuario y fomentar la viralidad de la campa\u00f1a: P\u00e1salo: contenido que alienta por si mismo a ser compartido. Muy com\u00fan en canales de mensajer\u00eda. Incentivado: va unido a la estrategia basada en regalos. Se incentiva a compartirlo a trav\u00e9s de alguna recompensa. Encubierto: el mensaje viral se muestra como una actividad o p\u00e1gina sin ninguna referencia clara. Rumor: la difusi\u00f3n de este tipo de contenido se caracteriza por la controversia y su transmisi\u00f3n a trav\u00e9s\u00a0de rumores. Efecto\u00a0 \u00abClub de fans\u00bb: es el efecto que tienen las RRSS\u00a0 y las comunidades. Algunos ejemplos Starbucks regala un caf\u00e9 en Redes Sociales &#8211; Starbucks Cup Magic La empresa de caf\u00e9s Starbucks, propuso el d\u00eda de San Valent\u00edn, a trav\u00e9s de Twitter y Facebook, regalar un caf\u00e9 a un amigo. Esta campa\u00f1a que se llev\u00f3 a cabo en EEUU, volvi\u00f3 a repetirse en navidad gracias a su gran acogida y resultados. Cocacola &#8211; El cajero de la felicidad Cocacola instal\u00f3 un cajero autom\u00e1tico en el que pod\u00edas sacar 100\u20ac sin necesidad de tarjeta, s\u00f3lo si te compromet\u00edas a compartirlo. Con su claim habitual \u00abDestapa la felicidad\u00bb consiguieron llevar el placer de compartir a millones de personas. Oreo &#8211; #WonderVault\u00a0 Oreo llev\u00f3 a cabo esta campa\u00f1a para estimular la interacci\u00f3n y participaci\u00f3n de los usuarios en RRSS, en la cu\u00e1l se ped\u00eda a los consumidores de Oreo que compartieran en Instagram im\u00e1genes originales protagonizadas por las galletas. \u00bfDonde reside su \u00e9xito? Queda m\u00e1s que claro que no todos los contenidos ni todas las campa\u00f1as tienen la capacidad de convertirse en virales, por lo que, \u00bfcu\u00e1les ser\u00edan los tips para conseguirlo? En primer lugar, la creatividad en\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/viral-marketing-main-elements-and-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-02T12:00:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T15:20:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/img-20180619-wa0000.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"956\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Viral Marketing: Main elements and strategies - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/viral-marketing-main-elements-and-strategies\/","og_locale":"en_US","og_type":"article","og_title":"Marketing Viral: Elementos y estrategias principales - Geotelecom","og_description":"Cada vez es m\u00e1s com\u00fan o\u00edr hablar de marketing viral, as\u00ed como de elementos y v\u00eddeos virales en Internet que se comparten en todo momento en las plataformas digitales, llegan a millones de personas y crean una conciencia colectiva en los usuarios. Todas estas t\u00e9cnicas y estrategias de Marketing y Publicidad reciben su nombre debido a la gran capacidad de difusi\u00f3n que tienen los contenidos y mensajes creados. Los cuales se expanden sin control, al igual que un virus, de usuario en usuario y de forma muy r\u00e1pida. Su objetivo principal reside en llegar al mayor n\u00famero de personas posible en un corto periodo de tiempo. Para ello se intentan explotar las redes sociales y otras plataformas digitales, tratando as\u00ed de conseguir reconocimiento de marca. Ventajas y Desventajas del Marketing Viral Es importante conocer cu\u00e1les son los beneficios y contratiempos de esta disciplina. Ventajas: Bajo coste: Es un contenido que se comparte por s\u00ed solo, por lo que los usuarios hacen el trabajo de la campa\u00f1a de MKT. Alcance masivo: El mensaje es capaz de llegar a una gran audiencia en cuesti\u00f3n de minutos. No es invasivo: Es un tipo de contenido con la que la gente decide si interactuar o no. Reconocimiento de marca: Favorecer\u00e1 el aumento de ROI, pero sobre todo har\u00e1 hincapi\u00e9 en el reconocimiento de marca y su reputaci\u00f3n. Desventajas: El mensaje puede llegar a malinterpretarse si no se cuenta de la manera correcta. Conlleva tiempo: la creaci\u00f3n y desarrollo de una estrategia de MKT Viral lleva mucho tiempo. Elementos y puntos clave\u00a0 Dentro del marketing viral tenemos cuatro elementos comunes e importantes en toda estrategia o campa\u00f1a: Elemento Viral: \u00bfQu\u00e9 hace que se propague el mensaje? Mensaje: Debe ser claro y conciso. En numerosas ocasiones se usa un claim pegadizo y f\u00e1cil de recordar. Medio: Elegir correctamente los medios es tan importante como un buen mensaje.\u00a0Twitter es un gran ejemplo de medio viral Sneezer o\u00a0\u00abCoraz\u00f3n del virus\u00bb: en Redes Sociales est\u00e1 muy relacionado con los influencers. Adem\u00e1s, todos los viral plannings siguen unos puntos clave a la hora de desarrollar la estrategia de marketing viral: Encontrar la oportunidad: si la encuentras no la dejes escapar. En este punto juegan un papel importante dos elementos, el timing y el crafting. En primer lugar se destaca el uso de los recursos oportunos en el momento adecuado y, en segundo lugar, el hecho de que cualquier usuario de internet puede adelantarse a tu planificaci\u00f3n y dejarte sin recursos para tu campa\u00f1a. Investigar a la audiencia:\u00a0a veces lo que creemos que nuestras audiencias buscan es algo totalmente distinto a lo que realmente quieren ver. Un buen producto:\u00a0adem\u00e1s de que el producto debe ser extraordinario, hay que tener en cuenta que la presentaci\u00f3n del mismo debe ser \u00f3ptima. Seguimiento:\u00a0Principalmente los resultados suelen ir reflejados en el incremento de visitas en tu web o incremento de ventas. Sin embargo se pueden tener en cuenta otras cuestiones como: \u00bfse ha expandido el mensaje por los canales pertinentes?,\u00bfcu\u00e1ntas veces ha sido compartido el contenido?, etc.\u00a0\u00a0Toda la informaci\u00f3n que se obtenga ser\u00e1 de valor para la marca y te ayudar\u00e1 a conocer los gustos y tendencias del p\u00fablico objetivo y del mercado para futuras campa\u00f1as. Redes Sociales, estrategias principales y tipos de contenido En este tipo de estrategias de marketing toman gran importancia las Redes Sociales. Por este tipo de canales nuestro mensaje se compartir\u00e1 de una manera mucho m\u00e1s r\u00e1pida y eficaz. Adem\u00e1s, nos permite conocer a nuestra audiencia para transmitir el mensaje adecuado y reducir el coste. Dentro de las estrategias principales, la combinaci\u00f3n de Micro &#8211;\u00a0v\u00eddeos y RRSS es que genera una mayor viralidad del contenido. Pero \u00e9sta no es la \u00fanica eficaz, podemos encontrarnos tambi\u00e9n: Gamificaci\u00f3n: los juegos son elementos que atrapan a la audiencia y llevan el mensaje a una viralidad interactiva. Regalos: la palabra GRATIS es algo que funciona francamente bien en este tipo de campa\u00f1as. Obsequiar con un producto a cambio de interacciones sociales es una estrategia muy utilizada en los \u00faltimos tiempos. Aqu\u00ed es donde toma gran importancia el uso del Hashtag. Interacci\u00f3n: Realizar acciones, m\u00e1s bien sencillas, que faciliten la interacci\u00f3n de los usuarios en RRSS. Incertidumbre: Crear incertidumbre hacia nuestro producto y expectativas a los usuarios es otra de las estrategias que m\u00e1s viralidad suponen. Posteriormente dentro de estas estrategias nos encontramos con diferentes tipos de contenido para llamar la atenci\u00f3n del usuario y fomentar la viralidad de la campa\u00f1a: P\u00e1salo: contenido que alienta por si mismo a ser compartido. Muy com\u00fan en canales de mensajer\u00eda. Incentivado: va unido a la estrategia basada en regalos. Se incentiva a compartirlo a trav\u00e9s de alguna recompensa. Encubierto: el mensaje viral se muestra como una actividad o p\u00e1gina sin ninguna referencia clara. Rumor: la difusi\u00f3n de este tipo de contenido se caracteriza por la controversia y su transmisi\u00f3n a trav\u00e9s\u00a0de rumores. Efecto\u00a0 \u00abClub de fans\u00bb: es el efecto que tienen las RRSS\u00a0 y las comunidades. Algunos ejemplos Starbucks regala un caf\u00e9 en Redes Sociales &#8211; Starbucks Cup Magic La empresa de caf\u00e9s Starbucks, propuso el d\u00eda de San Valent\u00edn, a trav\u00e9s de Twitter y Facebook, regalar un caf\u00e9 a un amigo. Esta campa\u00f1a que se llev\u00f3 a cabo en EEUU, volvi\u00f3 a repetirse en navidad gracias a su gran acogida y resultados. Cocacola &#8211; El cajero de la felicidad Cocacola instal\u00f3 un cajero autom\u00e1tico en el que pod\u00edas sacar 100\u20ac sin necesidad de tarjeta, s\u00f3lo si te compromet\u00edas a compartirlo. Con su claim habitual \u00abDestapa la felicidad\u00bb consiguieron llevar el placer de compartir a millones de personas. Oreo &#8211; #WonderVault\u00a0 Oreo llev\u00f3 a cabo esta campa\u00f1a para estimular la interacci\u00f3n y participaci\u00f3n de los usuarios en RRSS, en la cu\u00e1l se ped\u00eda a los consumidores de Oreo que compartieran en Instagram im\u00e1genes originales protagonizadas por las galletas. \u00bfDonde reside su \u00e9xito? Queda m\u00e1s que claro que no todos los contenidos ni todas las campa\u00f1as tienen la capacidad de convertirse en virales, por lo que, \u00bfcu\u00e1les ser\u00edan los tips para conseguirlo? En primer lugar, la creatividad en","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/viral-marketing-main-elements-and-strategies\/","og_site_name":"Geotelecom","article_published_time":"2020-06-02T12:00:45+00:00","article_modified_time":"2026-03-16T15:20:06+00:00","og_image":[{"width":800,"height":956,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/img-20180619-wa0000.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/marketing-viral-elementos-y-estrategias-principales\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/marketing-viral-elementos-y-estrategias-principales\/"},"author":{"name":"","@id":""},"headline":"Marketing Viral: Elementos y estrategias principales","datePublished":"2020-06-02T12:00:45+00:00","dateModified":"2026-03-16T15:20:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/marketing-viral-elementos-y-estrategias-principales\/"},"wordCount":1194,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/marketing-viral-elementos-y-estrategias-principales\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/img-20180619-wa0000.jpg","keywords":["marketing viral"],"articleSection":["Marketing Online"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/marketing-viral-elementos-y-estrategias-principales\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/marketing-viral-elementos-y-estrategias-principales\/","url":"https:\/\/www.geotelecom.es\/blog\/marketing-viral-elementos-y-estrategias-principales\/","name":"Viral Marketing: Main elements and strategies - 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