{"id":5769,"date":"2020-05-21T10:41:55","date_gmt":"2020-05-21T10:41:55","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/que-es-y-como-crear-una-campana-secuencial-de-anuncios-de-video\/"},"modified":"2026-03-16T15:20:41","modified_gmt":"2026-03-16T15:20:41","slug":"what-is-and-how-to-create-a-sequential-video-ad-campaign","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/que-es-y-como-crear-una-campana-secuencial-de-anuncios-de-video\/","title":{"rendered":"What is it and how to create a sequential video ad campaign?"},"content":{"rendered":"

To create an effective campaign in YouTube,<\/em> creatives are the building blocks. Thanks to the sequential ad campaigns that we can generate in Google Ads, you can deliver stronger and more meaningful messages to specific audiences<\/strong>, achieving a more lasting impact on the brand.<\/span><\/p>\n\n\n\n

Consists of short stories<\/strong> that the brand can reveal little by little and that the target audience watches it in the order chosen by the brand until the story is over. The important point of this type of campaign is that the next video in your sequence will only be shown to your audience if they complete a step you indicate (print, watch or skip). This guarantees the effectiveness of the campaigns and generates a engagement<\/em> The most important thing is that the next videos will only be shown to those users who are really interested because they have generated any of the three aforementioned actions.<\/span><\/p>\n\n\n\n

In this type of campaign, depending on the strategy you want to carry out, you can use different structures<\/strong>:<\/p>\n\n\n\n

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These experiences that tell stories that, little by little, allow with the structure of Intrigue, Amplification and Echo,<\/strong> start by showing the user a video advertisement bumper<\/em> 6-second video to quickly get to know the product or service. Continuing with a longer video, such as a in-stream<\/em> 30-second breakout video that breaks down the information further and ends with another short video that reinforces the consideration and leads to the purchase action.<\/p>\n\n\n\n

Did you find this interesting? If so, read on and I'll explain how to set up a sequential video ad campaign. <\/span><\/p>\n\n\n\n

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Contents of the entry<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n