{"id":5778,"date":"2020-04-22T16:45:07","date_gmt":"2020-04-22T16:45:07","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/google-shopping-gratis\/"},"modified":"2026-03-16T15:21:25","modified_gmt":"2026-03-16T15:21:25","slug":"free-google-shopping","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/google-shopping-gratis\/","title":{"rendered":"Free Google Shopping? We tell you about it"},"content":{"rendered":"<p>Yesterday, Google introduced the possibility of publishing your products in <strong>Free Google Shopping<\/strong>. No matter the size of your company or catalog. That's right, <strong>only available in the United States for the time being<\/strong>.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/google-shopping-gratis\/#Google_Shopping_Gratis\" >Free Google Shopping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/google-shopping-gratis\/#%C2%BFQue_motivos_les_han_llevado_a_esta_decision\" >What are the reasons that led you to this decision?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/google-shopping-gratis\/#Paypal_Google\" >Paypal + Google<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_Shopping_Gratis\"><\/span>Free Google Shopping<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <strong>priority<\/strong>\u00a0 will continue to have it for those who <strong>advertisers making advertising investments<\/strong>, But for the first time since 2012, there will be a free option to upload our products.<br \/>\nAs well as e-commerce companies that invest in advertising, it is necessary to increase a <strong>catalog to Merchant Center<\/strong>. Once the products have been approved, they will appear in a section called <strong>\u00abPopular Products\u00bb<\/strong>. We must select the option <strong>\u00abSurfaces Across Google\u00bb.\u00bb<\/strong> in Merchant Center. We will be given this new option by the end of April in the U.S. and it is expected to be activated in the rest of the world by the end of 2020.<br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-5776\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Evento-Smart-Bidding-1.png\" alt=\"\" width=\"643\" height=\"362\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Evento-Smart-Bidding-1.png 1920w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Evento-Smart-Bidding-1-300x169.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Evento-Smart-Bidding-1-1024x576.png 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Evento-Smart-Bidding-1-768x432.png 768w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Evento-Smart-Bidding-1-1536x864.png 1536w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_motivos_les_han_llevado_a_esta_decision\"><\/span>What are the reasons that led you to this decision?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This decision, according to Google's president of commerce, Bill Ready, has been made for several reasons: \u00ab<em>We are seeing that there are many <strong>retailers and small businesses,<\/strong> those that are ready to serve buyers, but do not yet have one. <strong>way to connect digitally<\/strong> with them<\/em>\u00ab. He also added: \u00ab<em>We believe that by doing this, <strong>we help many more buyers<\/strong> to find what they're looking for, but we also help to <strong>provide relief<\/strong> very necessary to the ecosystem <strong>retail and small business<\/strong><\/em>\u00ab.<br \/>\nGoogle had been working for some time, as they tell The Verge, on making these changes, but due to the current COVID-19 crisis they have been forced to accelerate their release times for this new option.<br \/>\nThere is talk that it may also be an answer to combat the<strong> Amazon's growth<\/strong> in recent years, since the more e-commerce Google Shopping hosts, the more competitive options it will have against Amazon.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Paypal_Google\"><\/span>Paypal + Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google has partnered with <strong>PayPal<\/strong> to make it easier for new merchants to join the platform. It will allow them to link their accounts to <strong>accept online payments<\/strong>.<br \/>\nGoogle has also partnered with companies such as <strong>Shopify and WooCommerce<\/strong>. It will facilitate the creation of <strong>data feeds<\/strong> and will speed up the publication in Google Shopping of those e-commerce that require it.<br \/>\nWhat do you think of these new options provided by Google? We will read you in the comments.<\/p>","protected":false},"excerpt":{"rendered":"<p>Yesterday Google presented the possibility to publish your products in Google Shopping for free. No matter the size of your company or catalog. However, it is only available in the United States for the moment. Google Shopping Free The priority will continue to have those advertisers who make advertising investment, but for the first time since 2012, there will be a free option to upload our products. Like e-commerce that invest in advertising, a catalog must be uploaded to Merchant Center. Once the products are approved, they will appear in a section called \u00abPopular Products\u00bb. We will have to select the option \u00abSurfaces Across Google\u00bb in Merchant Center. We will be given this new option by the end of April in the US and it is expected to be activated in the rest of the world by the end of 2020. What are the reasons behind this decision? This decision, according to Google's president of commerce, Bill Ready, has been taken for several reasons: \u00abWe are seeing that many retailers and small businesses are ready to serve shoppers, but they don't yet have a way to connect digitally with them\u00ab. He also added: \u00abWe believe that by doing this, we help many more shoppers find what they're looking for, but we also help bring much-needed relief to the retail and small business ecosystem.\u00ab Google had been working for some time, they tell The Verge, on making these changes, but due to the current COVID-19 crisis they have been forced to accelerate their release times for this new option. There is talk that it may also be a response to combat Amazon's growth in recent years, since the more e-commerce Google Shopping houses, the more competitive options it will have against Amazon. Paypal + Google Google has partnered with PayPal to make it easier for new merchants to join the platform. It will allow them to link their accounts to accept online payments. Google has also partnered with companies like Shopify and WooCommerce. It will facilitate the creation of data feeds and streamline their publication in Google Shopping for those e-commerce that require it. What do you think of these new options that Google gives us? We'll read you in the comments.<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,77],"tags":[22],"class_list":["post-5778","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-shopping","tag-google-shopping-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfGoogle Shopping Gratis? Te lo contamos - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/free-google-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfGoogle Shopping Gratis? Te lo contamos - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Durante el d\u00eda de ayer Google present\u00f3 la posibilidad de publicar tus productos en Google Shopping Gratis. No importa el tama\u00f1o de tu empresa o cat\u00e1logo. Eso s\u00ed, solo est\u00e1 disponible en Estados Unidos por el momento. Google Shopping Gratis La prioridad\u00a0 la van a seguir teniendo aquellos anunciantes que realicen inversi\u00f3n publicitaria, pero por primera vez desde 2012 , habr\u00e1 una opci\u00f3n gratuita para subir nuestros productos. Al igual que los e-commerce que realizan inversi\u00f3n publicitaria se deber\u00e1 subir un cat\u00e1logo a Merchant Center. Una vez aprobados los productos, aparecer\u00e1n en una secci\u00f3n llamada \u00abProductos Populares\u00bb. Deberemos seleccionar la opci\u00f3n \u00abSurfaces Across Google\u00bb en Merchant Center. Se nos dar\u00e1 esta nueva opci\u00f3n hacia finales de Abril en EEUU y se prev\u00e9 que se active en el resto del mundo hacia finales de 2020. \u00bfQu\u00e9 motivos les han llevado a esta decisi\u00f3n? Esta decisi\u00f3n, seg\u00fan cuenta el presidente de comercio de Google, Bill Ready, se ha tomado por diversos motivos: \u00abEstamos viendo que son muchos minoristas y peque\u00f1as empresas, las que est\u00e1n listas para servir a los compradores, pero a\u00fan no tienen una la manera de conectarse digitalmente con ellos\u00ab. Tambi\u00e9n a\u00f1ad\u00eda:\u00a0\u00abCreemos que al hacer esto, ayudamos a muchos m\u00e1s compradores a encontrar lo que est\u00e1n buscando, pero tambi\u00e9n ayudamos a brindar un alivio muy necesario al ecosistema minorista y de peque\u00f1as empresas\u00ab. Google llevaba trabajando alg\u00fan tiempo, seg\u00fan comentan a The Verge, en realizar estos cambios, pero debido a la crisis actual del COVID-19\u00a0 se han visto obligados a acelerar sus tiempos de publicaci\u00f3n de esta nueva opci\u00f3n. Se est\u00e1 hablando de que tambi\u00e9n puede ser una respuesta para combatir el crecimiento de Amazon en los \u00faltimos a\u00f1os, puesto que cuantos m\u00e1s e-commerce albergue Google Shopping, m\u00e1s opciones competitivas tendr\u00e1 frente a Amazon. Paypal + Google Google se ha asociado con PayPal para hacer m\u00e1s sencilla la entrada de nuevos comerciantes a la plataforma. Les permitir\u00e1 vincular sus cuentas para aceptar pagos online. Google tambi\u00e9n se ha asociado con empresas como Shopify y WooCommerce. Facilitar\u00e1 la creaci\u00f3n de feeds de datos y agilizar\u00e1 su publicaci\u00f3n en Google Shopping de aquellos e-commerce que lo requieran. \u00bfQu\u00e9 os parecen estas nuevas opciones que nos brinda Google? Os leemos en los comentarios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/free-google-shopping\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-22T16:45:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T15:21:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Evento-Smart-Bidding-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Free Google Shopping? We tell you about it - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/free-google-shopping\/","og_locale":"en_US","og_type":"article","og_title":"\u00bfGoogle Shopping Gratis? Te lo contamos - Geotelecom","og_description":"Durante el d\u00eda de ayer Google present\u00f3 la posibilidad de publicar tus productos en Google Shopping Gratis. No importa el tama\u00f1o de tu empresa o cat\u00e1logo. Eso s\u00ed, solo est\u00e1 disponible en Estados Unidos por el momento. Google Shopping Gratis La prioridad\u00a0 la van a seguir teniendo aquellos anunciantes que realicen inversi\u00f3n publicitaria, pero por primera vez desde 2012 , habr\u00e1 una opci\u00f3n gratuita para subir nuestros productos. Al igual que los e-commerce que realizan inversi\u00f3n publicitaria se deber\u00e1 subir un cat\u00e1logo a Merchant Center. Una vez aprobados los productos, aparecer\u00e1n en una secci\u00f3n llamada \u00abProductos Populares\u00bb. Deberemos seleccionar la opci\u00f3n \u00abSurfaces Across Google\u00bb en Merchant Center. Se nos dar\u00e1 esta nueva opci\u00f3n hacia finales de Abril en EEUU y se prev\u00e9 que se active en el resto del mundo hacia finales de 2020. \u00bfQu\u00e9 motivos les han llevado a esta decisi\u00f3n? Esta decisi\u00f3n, seg\u00fan cuenta el presidente de comercio de Google, Bill Ready, se ha tomado por diversos motivos: \u00abEstamos viendo que son muchos minoristas y peque\u00f1as empresas, las que est\u00e1n listas para servir a los compradores, pero a\u00fan no tienen una la manera de conectarse digitalmente con ellos\u00ab. Tambi\u00e9n a\u00f1ad\u00eda:\u00a0\u00abCreemos que al hacer esto, ayudamos a muchos m\u00e1s compradores a encontrar lo que est\u00e1n buscando, pero tambi\u00e9n ayudamos a brindar un alivio muy necesario al ecosistema minorista y de peque\u00f1as empresas\u00ab. Google llevaba trabajando alg\u00fan tiempo, seg\u00fan comentan a The Verge, en realizar estos cambios, pero debido a la crisis actual del COVID-19\u00a0 se han visto obligados a acelerar sus tiempos de publicaci\u00f3n de esta nueva opci\u00f3n. Se est\u00e1 hablando de que tambi\u00e9n puede ser una respuesta para combatir el crecimiento de Amazon en los \u00faltimos a\u00f1os, puesto que cuantos m\u00e1s e-commerce albergue Google Shopping, m\u00e1s opciones competitivas tendr\u00e1 frente a Amazon. Paypal + Google Google se ha asociado con PayPal para hacer m\u00e1s sencilla la entrada de nuevos comerciantes a la plataforma. Les permitir\u00e1 vincular sus cuentas para aceptar pagos online. Google tambi\u00e9n se ha asociado con empresas como Shopify y WooCommerce. Facilitar\u00e1 la creaci\u00f3n de feeds de datos y agilizar\u00e1 su publicaci\u00f3n en Google Shopping de aquellos e-commerce que lo requieran. \u00bfQu\u00e9 os parecen estas nuevas opciones que nos brinda Google? Os leemos en los comentarios.","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/free-google-shopping\/","og_site_name":"Geotelecom","article_published_time":"2020-04-22T16:45:07+00:00","article_modified_time":"2026-03-16T15:21:25+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Evento-Smart-Bidding-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/google-shopping-gratis\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/google-shopping-gratis\/"},"author":{"name":"","@id":""},"headline":"\u00bfGoogle Shopping Gratis? 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