{"id":5808,"date":"2020-03-26T13:45:13","date_gmt":"2020-03-26T13:45:13","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/alteternativas-google-y-facebook-ads\/"},"modified":"2026-03-16T15:23:11","modified_gmt":"2026-03-16T15:23:11","slug":"alteternatives-google-and-facebook-ads","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/alteternativas-google-y-facebook-ads\/","title":{"rendered":"6 Alternatives to Google Ads and Facebook Ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/alteternativas-google-y-facebook-ads\/#1_Twitter_Ads\" >1. Twitter Ads:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/alteternativas-google-y-facebook-ads\/#2_Snapchat_Ads\" >2. Snapchat Ads:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/alteternativas-google-y-facebook-ads\/#3_LinkedIn_Ads\" >3. LinkedIn Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/alteternativas-google-y-facebook-ads\/#4_TikTok_Ads\" >4. TikTok Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/alteternativas-google-y-facebook-ads\/#5_Spotify_Ads\" >5. Spotify Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/alteternativas-google-y-facebook-ads\/#6_Twitch_Ads\" >6. Twitch Ads<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Twitter_Ads\"><\/span>1. Twitter Ads: <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"130\" height=\"130\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/twitter-1.png\" alt=\"\" class=\"wp-image-5801\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Perhaps one of the most overlooked social networks in terms of advertising. It is an ideal channel for those who want to achieve more than just sales performance. It has a <strong>very high interaction rate<\/strong>, which can be very interesting for certain business models. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These ads generally offer a high interaction rate, so if the objective is to generate brand awareness, it is a great channel to achieve it. Also,<strong> has a low competitiveness<\/strong>, The bids are usually low and therefore with a small budget you can do quite a lot of things. \u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Snapchat_Ads\"><\/span>2. Snapchat Ads:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" width=\"130\" height=\"130\" class=\"noresize aligncenter wp-image-5803 size-full\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/snapchat.png\" alt=\"\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another social network with a lot of potential that we consider to be under-exploited. Similar to Twitter, <strong>Snapchat has a high interaction rate and gives rise to very original advertising campaigns.<\/strong>. It is ideal for reaching a younger audience, as users of this platform are generally not between 13 and 34 years of age. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So it is very easy to find the user profile we want. Many big brands have made <a href=\"https:\/\/www.postedin.com\/blog\/campanas-en-snapchat-exitosas\/\" target=\"_blank\" rel=\"noopener noreferrer\">campaigns with this social network<\/a> The company has been very successful in creating personalized filters with which users can interact and where it has offered exclusive and ephemeral offers. They even offer insider information on new products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_LinkedIn_Ads\"><\/span>3. LinkedIn Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><img decoding=\"async\" width=\"130\" height=\"130\" class=\"noresize aligncenter wp-image-5804 size-full\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/linkedin-1.jpg\" alt=\"\"><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The professional social network par excellence.<\/strong> Here you will find experts from many sectors and it can be a great place to connect with very specific users. The strongest point of this social network is perhaps the wide segmentation options it offers when it comes to targeting our ads, as they have millions of user data and some of them are not found in other social networks such as current and past employment and studies. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the most exclusive segmentations to this social network are the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cargo<\/li>\n\n\n\n<li>Titles<\/li>\n\n\n\n<li>Company size<\/li>\n\n\n\n<li>Job function<\/li>\n\n\n\n<li>Length of service<\/li>\n\n\n\n<li>University<\/li>\n\n\n\n<li>Years of Experience<\/li>\n\n\n\n<li>Academic Disciplines<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">But not everything is positive for this social network as far as advertisers are concerned, since it has a very big disadvantage and that is the high investment required to start LinkedIn Ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, it has a very complex interface and at the beginning it can be very confusing. In addition, you have to be very careful because it is very easy to spam with the segmentation you choose and that will lead to a very low CTR. So this social network only<strong> We would recommend it to those users who are looking to capture leads and have a generous budget or a very high CPA.<\/strong> \u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_TikTok_Ads\"><\/span>4. TikTok Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"130\" height=\"130\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/tik-tok.png\" alt=\"\" class=\"wp-image-5802\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Here we enter the less known advertising platforms in Spain but very interesting for some users. With a <strong>target audience between 13 and 25 years old<\/strong>, This social network has a very different operation from the rest, and for this reason the ads must be different from the rest as well, generally the maximum interaction of users with advertising is sought.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That's why many big brands choose to create challenges customized to their brand, such as \u00abwho can change a bicycle tire the fastest\u201d and publish the best ones and also offer them some reward in return. Their focus is to get people talking about the company. So it's a great social network for <strong>to improve brand recognition<\/strong>, The application's ads do not work very well when it comes to direct sales, however.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It has a high interaction rate, high CTR, but in terms of direct sales it tends to be weaker. So if you are considering doing <a href=\"https:\/\/www.geotelecom.es\/en\/social-ads\/\">TikTok ads<\/a>, Keep in mind that its maximum potential comes when you want to achieve interaction with the brand. \u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Spotify_Ads\"><\/span>5. Spotify Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" width=\"130\" height=\"130\" class=\"noresize aligncenter wp-image-5805 size-full\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/spotify.jpg\" alt=\"\"><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Another advertising platform with a lot of potential which not everyone is taking full advantage of, also in large part due to the limited support from Spotify in Spain. Here we find some <strong>segmentation options based on musical tastes<\/strong>, something very interesting and very niche.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How Spotify Ads works, to get you started, s<strong>e requires a minimum investment of \u20ac3,000 per month.<\/strong>, and is charged by CPM (cost per thousand impressions). Depending on the type of ad you want to make, you will be charged differently. In addition, 2 \u20ac will be charged for each segmentation you want to add. For example, if you want to publish a wedge, it would be 40 \u20ac to get 1,000 impressions, this would be a cost per impression of 0.04 \u20ac. Without taking into account possible segmentations that you want to add.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having these barriers to entry, it should be noted that it allows us to segment very well where we want to go out and to which public we want to impact and we must also take into account that these ads can not be skipped at any time. As usual in these platforms, the reports and statistics are usually quite limited and generally only show interaction data such as impressions, CTR, etc... In terms of performance, they are quite limited. \u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Twitch_Ads\"><\/span>6. Twitch Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><img loading=\"lazy\" decoding=\"async\" width=\"130\" height=\"130\" class=\"noresize aligncenter wp-image-5806 size-full\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Twitch.jpg\" alt=\"\"><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is a <strong>channel focused on 100% to display campaigns<\/strong> with an audience very focused on the world of video games. Since 99% of users enter this platform to watch video games. Another curious fact about this platform is the average number of hours spent on this platform, on average 58% of users spend more than 20 hours a week on this platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This channel is <strong>very similar to TV,<\/strong> because many of the users use it as such, so it must be understood as such. It has very interesting and different advertising formats from the rest of the platforms. <strong>The most common and best performing form of advertising is streamer campaigns.<\/strong>, To do so, Twitch created a format called bounty board, where advertisers place their offers and it is the streamers themselves who choose whether or not to collaborate with them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is a platform that <strong>requires a large financial investment<\/strong> and time, since its operation is very different and it works in conjunction with the streamers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is as far as we are going to go today with advertising platforms, but we know and have worked with many more besides the ones mentioned above. Let us know which social network or advertising platform you use and how it performs.<\/p>","protected":false},"excerpt":{"rendered":"<p>Twitter Ads: Perhaps one of the most forgotten social networks in terms of advertising. It is an ideal channel for those who want to achieve more than just sales performance. It has a very high interaction rate, which can be very interesting for certain business models. These ads offer a high interaction rate in general, so if the objective is to generate brand awareness it is a great channel to achieve it. In addition, it has a low competitiveness, so bids are usually low and therefore with a small budget you can do a lot of things.   Snapchat Ads: Another social network with a lot of potential and which we consider to be little exploited. Similar to Twitter, Snapchat has a high rate of interaction and gives rise to very original advertising campaigns. It is ideal for reaching a younger audience, since the users of this platform are not usually people between 13 and 34 years of age. So it is very easy to find the user profile we want. Many big brands have carried out campaigns with this social network with great success, creating personalized filters with which users can interact and where they have offered exclusive and ephemeral offers. In addition to even offering insider information on new products. LinkedIn Ads The professional social network par excellence. Here you will find experts from many sectors and it can be a great place to connect with very specific users. The strongest point of this social network is perhaps the wide range of segmentation options it offers when it comes to targeting our ads, as they have millions of user data and some of them are not found in other social networks such as current and past employment and studies. Some of the most exclusive segmentations to this social network are the following: But not everything is positive for this social network as far as advertisers are concerned, since it has a very big contra and it is the high investment required to be able to start making LinkedIn Ads. In addition, it has a rather complex interface and at the beginning it can be very confusing. In addition, you have to be very careful because it is very easy to spam with the segmentation you choose and that will lead to a very low CTR. Therefore, we would only recommend this social network to those users who are looking to capture leads and have a generous budget or a very high CPA.   4. TikTok Ads Here we enter the less known advertising platforms in Spain but very interesting for some users. With a target audience between 13 and 25 years old, this social network has a very different operation from the rest, and therefore the ads must be different from the rest too, usually seeking maximum user interaction with advertising. That is why many big brands choose to create customized challenges to their brand, such as \u00abwho can change the wheel of a bicycle faster\u201d and publish the best ones and also offer them some reward in exchange for it. Their focus is to get people talking about the company. So it's a great social network to get brand recognition improved, although in terms of direct sales through in-app ads they don't work very well. It has a high interaction rate, high CTRs, but in terms of direct sales it tends to flounder more. So if you are considering doing TikTok ads, keep in mind that its maximum potential comes when you want to get interaction with the brand.   5. Spotify Ads Another advertising platform with a lot of potential which not everyone is taking all the potential it offers, also in large part to the limited support from Spotify in Spain. Here we find some segmentation options based on musical tastes, something very interesting and very niche. The operation of Spotify Ads, to start working, requires a minimum investment of 3,000 \u20ac per month, and is charged by CPM (cost per thousand impressions). Depending on the type of ad you want to make, you will be charged differently. In addition, 2 \u20ac will be charged for each segmentation that you want to add. For example, if you want to publish a wedge, it would be 40 \u20ac to get 1,000 impressions, this would be a cost per impression of 0.04 \u20ac. Without taking into account possible segmentations that you want to add. Having these barriers to entry, it should be noted that it allows us to segment very well where we want to go out and to which public we want to impact and we must also take into account that these ads can not be skipped at any time. As usual in these platforms, reports and statistics are usually quite limited and usually only shows interaction data such as impressions, CTR, etc ... In terms of performance, they are quite limited.   6. Twitch Ads This is a channel focused on 100% display campaigns with an audience very focused on the world of video games. Since 99% of users enter this platform to watch video games. Another curious fact about this platform is the average number of hours spent on this platform, on average 58% of users spend more than 20 hours a week on this platform. This channel is very similar to TV, because many of the users use it as such, so it must be understood in the same way as TV. It has very interesting and different advertising formats from the rest of the platforms. The most common form of advertising and that works best is to make campaigns with streamers, for this Twitch created a format called bounty board, where ads put their offers and are the streamers themselves who choose to collaborate or not with them. It is a platform that requires a large economic investment<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,21],"tags":[],"class_list":["post-5808","post","type-post","status-publish","format-standard","hentry","category-facebook","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Alternativas a Google Ads y Facebook Ads - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/alteternatives-google-and-facebook-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Alternativas a Google Ads y Facebook Ads - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"1. Twitter Ads: Quiz\u00e1s una de las redes sociales m\u00e1s olvidadas en cuanto a publicidad. Es un canal ideal para aquellos que quieran conseguir m\u00e1s all\u00e1 del rendimiento de ventas. Tiene una tasa muy elevada de interacci\u00f3n, que puede ser muy interesante para ciertos modelos de negocio. Estos anuncios ofrecen una alta tasa de interacci\u00f3n por lo general, por lo que si el objetivo es generar notoriedad de marca es un gran canal para conseguirlo. Adem\u00e1s, cuenta con una baja competitividad, por lo que las pujas suelen ser bajas y por ende con un peque\u00f1o presupuesto se pueden hacer bastantes cosas. \u00a0 2. Snapchat Ads: Otra red social con mucho potencial y que consideramos que est\u00e1 poco explotada. De forma parecida a Twitter, Snapchat tiene un alto \u00edndice de interacci\u00f3n y da pie a realizar campa\u00f1as de publicidad muy originales. Es ideal para llegar a un p\u00fablico m\u00e1s joven, ya que los usuarios de esta plataforma por lo general no suelen ser gente de entre 13 y 34 a\u00f1os de edad. Por lo que es muy f\u00e1cil encontrar al perfil de usuario que queremos. Muchas grandes marcas han realizado campa\u00f1as con esta red social con much\u00edsimo \u00e9xito, en las que crear filtros personalizados con los que los usuarios pueden interactuar y donde han ofrecido ofertas exclusivas y ef\u00edmeras. Adem\u00e1s de incluso ofrecer informaci\u00f3n privilegiada sobre nuevos productos. 3. LinkedIn Ads La red social profesional por excelencia. Aqu\u00ed encontrar\u00e1s expertos de muchos sectores y puede ser un lugar genial para conectar con usuarios muy espec\u00edficos. El punto m\u00e1s fuerte de esta red social quiz\u00e1s sea las amplias opciones de segmentaciones que nos ofrece a la hora de enfocar nuestros anuncios, ya que cuentan con millones de datos de usuarios y algunos de ellos que no se encuentran en otras redes sociales como el empleo actual, pasado y los estudios realizados. Algunas de las segmentaciones m\u00e1s exclusivas a esta red social son las siguientes: Pero no todo es positivo para esta red social en lo que respecta a los anunciantes, ya que tiene una contra muy grande y es la elevada inversi\u00f3n que requiere para poder empezar a realizar LinkedIn Ads. Adem\u00e1s de que tiene una interfaz bastante compleja y que al principio puede llegar a ser muy confusa. Adem\u00e1s, hay que ir con mucho cuidado porque es muy sencillo hacer spam con la segmentaci\u00f3n que se elige y eso conllevar\u00e1 un CTR muy bajo. Por lo que esta red social solo la recomendar\u00edamos a aquellos usuarios que buscan captar leads y dispongan de un presupuesto generoso o un CPA muy elevado. \u00a0 4. TikTok Ads Aqu\u00ed ya entramos en las plataformas publicitarias menos conocidas en Espa\u00f1a pero muy interesantes para algunos usuarios. Con un p\u00fablico objetivo de entre 13 y 25 a\u00f1os, esta red social tienen un funcionamiento muy distinto al resto, y por ello los anuncios deben ser distintos al resto tambi\u00e9n, por lo general se busca la m\u00e1xima interacci\u00f3n de los usuarios con la publicidad. Es por ello que muchas grandes marcas optan por crear retos personalizados a su marca, como por ejemplo \u00abquien puede cambiar la rueda de una bicicleta m\u00e1s r\u00e1pidamente\u201d y publicar los mejores y adem\u00e1s ofrecerles alguna recompensa a cambio de ello. Su enfoque es conseguir que la gente hable de la empresa. Por lo que es una red social genial para conseguir mejorar el reconocimiento de la marca, aunque en lo que respecta a la venta directa a trav\u00e9s de los anuncios de la aplicaci\u00f3n no funcionan muy bien. Tiene una elevada tasa de interacci\u00f3n, CTR elevados, pero en cuanto a venta directa suele flojear m\u00e1s. As\u00ed que si est\u00e1s considerando hacer anuncios de TikTok, tener en cuenta que su m\u00e1ximo potencial vienen cuando se quiere conseguir interacci\u00f3n con la marca. \u00a0 5. Spotify Ads Otra plataforma publicitaria con mucho potencial la cual no todos le est\u00e1n sacando todo el potencial que ofrece, tambi\u00e9n en gran parte a la limitada ayuda por parte de Spotify en Espa\u00f1a. Aqu\u00ed encontramos unas opciones de segmentaci\u00f3n basadas en gustos musicales, algo muy interesante y muy nicho. El funcionamiento de Spotify Ads, para empezar a trabajar, se requiere una inversi\u00f3n m\u00ednima de 3.000\u202f\u20ac al mes, y se cobra por CPM (coste por mil impresiones). Dependiendo del tipo de anuncio que se quiera realizar se cobra de forma distinta. Adem\u00e1s, se cobrar\u00e1n 2\u202f\u20ac por cada segmentaci\u00f3n que se quiera a\u00f1adir. Por ejemplo, si se quiere publicar una cu\u00f1a, ser\u00edan 40\u202f\u20ac para conseguir 1.000 impresiones, estos ser\u00eda un coste por impresi\u00f3n de 0,04\u202f\u20ac. Sin tener en cuenta posibles segmentaciones que se quieran a\u00f1adir. Teniendo estas barreras de entrada, cabe destacar que si nos permite segmentar muy bien donde queremos salir y a que publico deseamos impactar y tambi\u00e9n debemos tener en cuenta que estos anuncios no se pueden saltar en ning\u00fan momento. Como suele ser habitual en estas plataformas, los informes y las estad\u00edsticas suelen ser bastante limitados y por lo general solo muestra datos de interacci\u00f3n como impresiones, CTR, etc&#8230; En cuanto a rendimiento, est\u00e1n bastante limitados. \u00a0 6. Twitch Ads Este es un canal enfocado al 100% a las campa\u00f1as de display con un p\u00fablico muy enfocado al mundo de los videojuegos. Ya que el 99% de los usuarios entran a esta plataforma para ver videojuegos. Otro dato curioso de esta plataforma es la media de horas invertidas en esta plataforma, de promedio un 58% de los usuarios invierten m\u00e1s de 20\u202fh a la semana en esta plataforma. Este canal es muy parecido a la TV, porque muchos de los usuarios lo usan como tal, por lo que hay que entenderla igual que ella. Tiene formatos de publicidad muy interesantes y diferentes del resto de plataformas. La forma de publicidad m\u00e1s com\u00fan y que mejor funciona es hacer campa\u00f1as con streamers, para ello Twitch creo un formato llamado bounty board, donde los anuncios ponen sus ofertas y son los propios streamers quienes eligen colaborar o no con ellos. Es una plataforma que requiere una gran inversi\u00f3n econ\u00f3mica\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/alteternatives-google-and-facebook-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-26T13:45:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T15:23:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/twitter-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"130\" \/>\n\t<meta property=\"og:image:height\" content=\"130\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 Alternatives to Google Ads and Facebook Ads - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/alteternatives-google-and-facebook-ads\/","og_locale":"en_US","og_type":"article","og_title":"6 Alternativas a Google Ads y Facebook Ads - Geotelecom","og_description":"1. Twitter Ads: Quiz\u00e1s una de las redes sociales m\u00e1s olvidadas en cuanto a publicidad. Es un canal ideal para aquellos que quieran conseguir m\u00e1s all\u00e1 del rendimiento de ventas. Tiene una tasa muy elevada de interacci\u00f3n, que puede ser muy interesante para ciertos modelos de negocio. Estos anuncios ofrecen una alta tasa de interacci\u00f3n por lo general, por lo que si el objetivo es generar notoriedad de marca es un gran canal para conseguirlo. Adem\u00e1s, cuenta con una baja competitividad, por lo que las pujas suelen ser bajas y por ende con un peque\u00f1o presupuesto se pueden hacer bastantes cosas. \u00a0 2. Snapchat Ads: Otra red social con mucho potencial y que consideramos que est\u00e1 poco explotada. De forma parecida a Twitter, Snapchat tiene un alto \u00edndice de interacci\u00f3n y da pie a realizar campa\u00f1as de publicidad muy originales. Es ideal para llegar a un p\u00fablico m\u00e1s joven, ya que los usuarios de esta plataforma por lo general no suelen ser gente de entre 13 y 34 a\u00f1os de edad. Por lo que es muy f\u00e1cil encontrar al perfil de usuario que queremos. Muchas grandes marcas han realizado campa\u00f1as con esta red social con much\u00edsimo \u00e9xito, en las que crear filtros personalizados con los que los usuarios pueden interactuar y donde han ofrecido ofertas exclusivas y ef\u00edmeras. Adem\u00e1s de incluso ofrecer informaci\u00f3n privilegiada sobre nuevos productos. 3. LinkedIn Ads La red social profesional por excelencia. Aqu\u00ed encontrar\u00e1s expertos de muchos sectores y puede ser un lugar genial para conectar con usuarios muy espec\u00edficos. El punto m\u00e1s fuerte de esta red social quiz\u00e1s sea las amplias opciones de segmentaciones que nos ofrece a la hora de enfocar nuestros anuncios, ya que cuentan con millones de datos de usuarios y algunos de ellos que no se encuentran en otras redes sociales como el empleo actual, pasado y los estudios realizados. Algunas de las segmentaciones m\u00e1s exclusivas a esta red social son las siguientes: Pero no todo es positivo para esta red social en lo que respecta a los anunciantes, ya que tiene una contra muy grande y es la elevada inversi\u00f3n que requiere para poder empezar a realizar LinkedIn Ads. Adem\u00e1s de que tiene una interfaz bastante compleja y que al principio puede llegar a ser muy confusa. Adem\u00e1s, hay que ir con mucho cuidado porque es muy sencillo hacer spam con la segmentaci\u00f3n que se elige y eso conllevar\u00e1 un CTR muy bajo. Por lo que esta red social solo la recomendar\u00edamos a aquellos usuarios que buscan captar leads y dispongan de un presupuesto generoso o un CPA muy elevado. \u00a0 4. TikTok Ads Aqu\u00ed ya entramos en las plataformas publicitarias menos conocidas en Espa\u00f1a pero muy interesantes para algunos usuarios. Con un p\u00fablico objetivo de entre 13 y 25 a\u00f1os, esta red social tienen un funcionamiento muy distinto al resto, y por ello los anuncios deben ser distintos al resto tambi\u00e9n, por lo general se busca la m\u00e1xima interacci\u00f3n de los usuarios con la publicidad. Es por ello que muchas grandes marcas optan por crear retos personalizados a su marca, como por ejemplo \u00abquien puede cambiar la rueda de una bicicleta m\u00e1s r\u00e1pidamente\u201d y publicar los mejores y adem\u00e1s ofrecerles alguna recompensa a cambio de ello. Su enfoque es conseguir que la gente hable de la empresa. Por lo que es una red social genial para conseguir mejorar el reconocimiento de la marca, aunque en lo que respecta a la venta directa a trav\u00e9s de los anuncios de la aplicaci\u00f3n no funcionan muy bien. Tiene una elevada tasa de interacci\u00f3n, CTR elevados, pero en cuanto a venta directa suele flojear m\u00e1s. As\u00ed que si est\u00e1s considerando hacer anuncios de TikTok, tener en cuenta que su m\u00e1ximo potencial vienen cuando se quiere conseguir interacci\u00f3n con la marca. \u00a0 5. Spotify Ads Otra plataforma publicitaria con mucho potencial la cual no todos le est\u00e1n sacando todo el potencial que ofrece, tambi\u00e9n en gran parte a la limitada ayuda por parte de Spotify en Espa\u00f1a. Aqu\u00ed encontramos unas opciones de segmentaci\u00f3n basadas en gustos musicales, algo muy interesante y muy nicho. El funcionamiento de Spotify Ads, para empezar a trabajar, se requiere una inversi\u00f3n m\u00ednima de 3.000\u202f\u20ac al mes, y se cobra por CPM (coste por mil impresiones). Dependiendo del tipo de anuncio que se quiera realizar se cobra de forma distinta. Adem\u00e1s, se cobrar\u00e1n 2\u202f\u20ac por cada segmentaci\u00f3n que se quiera a\u00f1adir. Por ejemplo, si se quiere publicar una cu\u00f1a, ser\u00edan 40\u202f\u20ac para conseguir 1.000 impresiones, estos ser\u00eda un coste por impresi\u00f3n de 0,04\u202f\u20ac. Sin tener en cuenta posibles segmentaciones que se quieran a\u00f1adir. Teniendo estas barreras de entrada, cabe destacar que si nos permite segmentar muy bien donde queremos salir y a que publico deseamos impactar y tambi\u00e9n debemos tener en cuenta que estos anuncios no se pueden saltar en ning\u00fan momento. Como suele ser habitual en estas plataformas, los informes y las estad\u00edsticas suelen ser bastante limitados y por lo general solo muestra datos de interacci\u00f3n como impresiones, CTR, etc&#8230; En cuanto a rendimiento, est\u00e1n bastante limitados. \u00a0 6. Twitch Ads Este es un canal enfocado al 100% a las campa\u00f1as de display con un p\u00fablico muy enfocado al mundo de los videojuegos. Ya que el 99% de los usuarios entran a esta plataforma para ver videojuegos. Otro dato curioso de esta plataforma es la media de horas invertidas en esta plataforma, de promedio un 58% de los usuarios invierten m\u00e1s de 20\u202fh a la semana en esta plataforma. Este canal es muy parecido a la TV, porque muchos de los usuarios lo usan como tal, por lo que hay que entenderla igual que ella. Tiene formatos de publicidad muy interesantes y diferentes del resto de plataformas. La forma de publicidad m\u00e1s com\u00fan y que mejor funciona es hacer campa\u00f1as con streamers, para ello Twitch creo un formato llamado bounty board, donde los anuncios ponen sus ofertas y son los propios streamers quienes eligen colaborar o no con ellos. Es una plataforma que requiere una gran inversi\u00f3n econ\u00f3mica","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/alteternatives-google-and-facebook-ads\/","og_site_name":"Geotelecom","article_published_time":"2020-03-26T13:45:13+00:00","article_modified_time":"2026-03-16T15:23:11+00:00","og_image":[{"width":130,"height":130,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/twitter-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/alteternativas-google-y-facebook-ads\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/alteternativas-google-y-facebook-ads\/"},"author":{"name":"","@id":""},"headline":"6 Alternativas a Google Ads y Facebook Ads","datePublished":"2020-03-26T13:45:13+00:00","dateModified":"2026-03-16T15:23:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/alteternativas-google-y-facebook-ads\/"},"wordCount":1139,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/alteternativas-google-y-facebook-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/twitter-1.png","articleSection":["Facebook","Google Ads"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/alteternativas-google-y-facebook-ads\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/alteternativas-google-y-facebook-ads\/","url":"https:\/\/www.geotelecom.es\/blog\/alteternativas-google-y-facebook-ads\/","name":"6 Alternatives to Google Ads and Facebook Ads - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/alteternativas-google-y-facebook-ads\/#primaryimage"},"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/alteternativas-google-y-facebook-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/twitter-1.png","datePublished":"2020-03-26T13:45:13+00:00","dateModified":"2026-03-16T15:23:11+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/blog\/alteternativas-google-y-facebook-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/blog\/alteternativas-google-y-facebook-ads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.geotelecom.es\/blog\/alteternativas-google-y-facebook-ads\/#primaryimage","url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/twitter-1.png","contentUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/twitter-1.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/blog\/alteternativas-google-y-facebook-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"6 Alternativas a Google Ads y Facebook Ads"}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/www.geotelecom.es\/en\/blog\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=5808"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5808\/revisions"}],"predecessor-version":[{"id":5809,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5808\/revisions\/5809"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=5808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/categories?post=5808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/tags?post=5808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}