{"id":5819,"date":"2020-03-16T16:07:15","date_gmt":"2020-03-16T16:07:15","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/coronavirus-ecommerce-google-ads\/"},"modified":"2026-03-16T15:23:53","modified_gmt":"2026-03-16T15:23:53","slug":"coronavirus-ecommerce-google-ads","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/coronavirus-ecommerce-google-ads\/","title":{"rendered":"Coronavirus effect in eCommerce: Covid-19 in Google Ads (I)"},"content":{"rendered":"

This is probably one of the blog posts we would least like to be writing. However, we believe that being able to understand what is happening in the eCommerce world since the COVID-19 crisis. <\/strong>Contextualized within the advertising activity, it can help to make decisions and, above all, to devise actions that help mitigate damages according to the position in which we find ourselves.
\nIn the weeks to come, we will be sharing with you all our latest news about the trends and conclusions<\/strong> that we will draw from the experience of our customers. more than 150 customers<\/strong> with which we collaborate, taking into account that the verticals we work with are very varied and that the behavior of many of them can be extrapolated to the rest of the market.
\nThis Saturday, March 14, 2003, the President of the Government, after meeting with the Council of Ministers, decreed a State of Alarm in our country. This was something that had been expected since Friday and, logically, has had an immediate impact on business. In this case, we are going to focus on the effect it has had during the entire week-end<\/strong> in e-commerce stores:<\/p>\n

    \n
  1. The advertising investment<\/strong> has fallen by approximately 35%<\/strong> compared to previous weekends. This drop has not been determined so much by the decision of the advertisers themselves to reduce advertising efforts, but by the behavior of the market itself, which, to a greater or lesser extent, has slowed down considerably these days in the vast majority of sectors.<\/li>\n
  2. The number of sales has plunged by 50% overall.<\/strong>\u00a0This was to be expected given the climate of health and economic uncertainty resulting from the closure of many companies, temporary layoffs or drastic reductions in productivity. A clear example of this concern is provided by search trends related to the term \u00abERTE\u00bb:<\/em>
    \n
    \"Erte
    Search trends in Google Trends<\/figcaption><\/figure><\/li>\n
  3. Therefore, the revenue volume is down by about 40%<\/strong> during the weekend, which has led to significant losses in the profitability of advertising investments.<\/li>\n<\/ol>\n
    \n
    \n

    Contents of the entry<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n