{"id":5829,"date":"2020-03-13T12:13:23","date_gmt":"2020-03-13T12:13:23","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/microsoft-advertising-shopping\/"},"modified":"2026-03-16T15:24:14","modified_gmt":"2026-03-16T15:24:14","slug":"microsoft-advertising-shopping","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/microsoft-advertising-shopping\/","title":{"rendered":"Microsoft Advertising Shopping"},"content":{"rendered":"<p>The moment we have been waiting for has arrived. Finally, Microsoft Advertising (formerly Bing Ads) has released their <strong>product campaigns or Shopping<\/strong>. For those of us who work daily with Google Ads and its Shopping campaigns, the fact that they enable this basic strategy opens up a new world of possibilities.<br \/>\nBut, how can we <strong>enable our campaigns<\/strong> product? Join me in this quick guide on how to sign up your customer.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/microsoft-advertising-shopping\/#1_Como_dar_de_Alta_Merchant_Center\" >1. How to register Merchant Center.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/microsoft-advertising-shopping\/#2_Reclamar_la_URL_y_la_cuenta_de_Microsoft_Ads_en_la_Webmaster\" >2. Claim the URL and Microsoft Ads account in Webmaster<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/microsoft-advertising-shopping\/#3_Creamos_una_tienda\" >3. We create a store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/microsoft-advertising-shopping\/#4_Crear_un_usuario\" >4. Create a user<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/microsoft-advertising-shopping\/#5_Subida_de_catalogo\" >5. Catalog upload<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Como_dar_de_Alta_Merchant_Center\"><\/span>1. How to register Merchant Center.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If there is a Shopping campaign, there must be a<strong> platform<\/strong> with which we upload the products.\u00a0<span style=\"font-weight: 400\"><strong>Microsoft Merchant<\/strong> is inside your own account. We do not have a Merchant account where you add new catalogs. You can find Merchant within the <strong>Tools tab<\/strong>, in the top menu.<\/span><br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-5821\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/opcion-merchant.png\" alt=\"\" width=\"694\" height=\"221\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/opcion-merchant.png 694w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/opcion-merchant-300x96.png 300w\" sizes=\"(max-width: 694px) 100vw, 694px\" \/><br \/>\n<strong>Previous<\/strong> to this we will have to <strong>contact Microsoft Support<\/strong> to enable the Beta for us. But, is it not available on all accounts? No, not until you make the activation request.\u00a0<span style=\"font-weight: 400\">This operation usually takes about <strong>5 days<\/strong>.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Reclamar_la_URL_y_la_cuenta_de_Microsoft_Ads_en_la_Webmaster\"><\/span>2. Claim the URL and Microsoft Ads account in Webmaster<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">We must <strong>claim the account<\/strong> Microsoft Advertising inside the Webmaster to be able to create the stores inside Merchant Center. That is why this claim should be made when the store is created, in order to shorten the time.<\/span><br \/>\n<span style=\"font-weight: 400\"><img decoding=\"async\" class=\"alignnone size-full wp-image-5822\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/reclamar-webmaster.png\" alt=\"\" width=\"987\" height=\"485\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/reclamar-webmaster.png 987w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/reclamar-webmaster-300x147.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/reclamar-webmaster-768x377.png 768w\" sizes=\"(max-width: 987px) 100vw, 987px\" \/><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">To do this, the first thing to do is <strong>claim the URL<\/strong>, just as we do in Google Merchant Center. It offers us two possibilities to do it through its Webmaster tool, which is a simile of the Search Console or through the UET tracking tag.<\/span><br \/>\n<h2><img decoding=\"async\" class=\"alignnone wp-image-5823\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Enlace-Webmaster-y-Tienda.png\" alt=\"\" width=\"774\" height=\"400\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Enlace-Webmaster-y-Tienda.png 873w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Enlace-Webmaster-y-Tienda-300x155.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Enlace-Webmaster-y-Tienda-768x397.png 768w\" sizes=\"(max-width: 774px) 100vw, 774px\" \/><\/h2>\n<\/li>\n<li><span style=\"font-weight: 400\">Within Microsoft Ads it is necessary on the one hand to check the <strong>URL within the Webmaster<\/strong>, and once we create the account we will have to <strong>claim Microsoft Advertising account<\/strong>.<\/span><\/li>\n<li><span style=\"font-weight: 400\">As in Google, we will create a <strong>Search Console<\/strong> to be able to analyze and view data, and analyze what is happening on your website with navigation, traffic and other aspects<\/span><span style=\"font-weight: 400\">.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5824\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/reclamar.png\" alt=\"\" width=\"876\" height=\"332\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/reclamar.png 982w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/reclamar-300x114.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/reclamar-768x291.png 768w\" sizes=\"(max-width: 876px) 100vw, 876px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Creamos_una_tienda\"><\/span>3. We create a store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Once the Merchant Center is enabled and the URL has been claimed, we must <strong>create a store<\/strong> within it and <strong>add catalogs<\/strong> o <strong>feeds<\/strong> of data<\/span><span style=\"font-weight: 400\">.\u00a0<\/span><span style=\"font-weight: 400\">We can create several stores within the same Merchant, so if a customer has different domains and needs different stores it can be managed without problems.\u00a0<\/span><span style=\"font-weight: 400\">Once the store has been created, it will take Microsoft about <strong>5 days to check and make it active<\/strong>. But while this is happening we can upload the catalogs and leave everything ready so that we can add catalogs.<\/span><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5825\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/crear-tienda-.png\" alt=\"\" width=\"1464\" height=\"290\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/crear-tienda-.png 1464w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/crear-tienda--300x59.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/crear-tienda--1024x203.png 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/crear-tienda--768x152.png 768w\" sizes=\"(max-width: 1464px) 100vw, 1464px\" \/><\/h2>\n<p>Once the store is created you can enter the store, where you will see an initial page with <strong>general analytics<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Crear_un_usuario\"><\/span>4. Create a user<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We will have to create a user who is the administrator of the store. We will select the website on the home page and then go to the option <strong>\u00abConfigure my site &gt; Add new users\u00bb.\u00bb<\/strong>. It is at this point where we must enter an e-mail address that is <strong>administrator<\/strong> from the Microsoft Advertising account.<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5826\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/crear-un-usuario.png\" alt=\"\" width=\"793\" height=\"237\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/crear-un-usuario.png 793w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/crear-un-usuario-300x90.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/crear-un-usuario-768x230.png 768w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"5_Subida_de_catalogo\"><\/span>5. Catalog upload<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once we have created the store, we will have to <strong>create<\/strong> our <strong>catalog<\/strong>, and it is very simple:<br \/>\nGo to the tab <strong>\u00abCatalog Management\u00bb &gt; \u00abCreate Catalog\u00bb &gt; \"Create Catalog\".\u00bb<\/strong>, and we will see the following configuration tab of the same one:<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5827\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Crear-un-Catalogo.png\" alt=\"\" width=\"576\" height=\"368\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Crear-un-Catalogo.png 607w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Crear-un-Catalogo-300x192.png 300w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><br \/>\n<span style=\"font-weight: 400\">In the last step, we can select different ways to upload our data feed: manually, from URL download, by FTP and from the Google Merchant Center.<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5828\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Crear-catalogo.png\" alt=\"\" width=\"906\" height=\"146\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Crear-catalogo.png 906w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Crear-catalogo-300x48.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Crear-catalogo-768x124.png 768w\" sizes=\"(max-width: 906px) 100vw, 906px\" \/><br \/>\nOnce these steps are done we could start with our product campaigns in Microsoft Advertising.<br \/>\nHave you tried them yet?<br \/>\nTell us about your experience ?<\/p>","protected":false},"excerpt":{"rendered":"<p>The moment we have been waiting for has arrived. Finally Microsoft Advertising (formerly Bing Ads) has released its product or Shopping campaigns. For those of us who work daily with Google Ads and its Shopping campaigns, the fact that this basic strategy is now available opens up a new world of possibilities. But, how can we enable our product campaigns? Join me in this quick guide on how to sign up your customer. 1. How to set up Merchant Center. If there are Shopping campaigns, there must be a platform with which to upload the products. Microsoft Merchant is inside your own account. We do not have a Merchant account where you add new catalogs. You can find Merchant under the Tools tab in the top menu. Prior to this we will have to contact Microsoft Support to enable the Beta. But, is it not available in all accounts? No, not until you make the activation request. This operation usually takes about 5 days. 2. Claim the URL and the Microsoft Ads account in the Webmaster We must claim the Microsoft Advertising account within the Webmaster to be able to create the stores within Merchant Center. For that reason this claim is convenient that they are doing it when the store is created, to be shortening times. To do this, the first thing to do is to claim the URL, as we do in Google Merchant Center. It offers us two possibilities to do it through its Webmaster tool, which is a simile of the Search Console or through the UET tracking tag. Within Microsoft Ads it is necessary on the one hand to check the URL within the Webmaster, and once we create the account we will have to claim the Microsoft Advertising account. As in Google we will create a Search Console to analyze and view data, and analyze what happens on your website with navigation, traffic and other aspects. 3. We create a store Once we have enabled Merchant Center and claimed the URL, we must create a store within it and add catalogs or data feeds. We can create several stores within the same Merchant, so if a customer has different domains and needs different stores it can be managed without problems. Once the store is created, Microsoft will take about 5 days to review and make it active. But while this happens we can upload the catalogs and leave everything ready for us to add catalogs. Once the store is created you can enter inside it, in which you will see an initial page with general analytics. 4. Create a user We will have to create a user who is the administrator of the store. We will select the website on the home page and then go to the option \u00abConfigure my site &gt; Add new users\u00bb. It is at this point where we must enter an email address that is an administrator of the Microsoft Advertising account. Catalog upload Once we have created the store, we will have to create our catalog, and it is very simple: Go to the tab \u00abCatalog Management\u00bb &gt; \u00abCreate Catalog\u00bb, and we will see the following tab to configure it: In the last step, we can select the same as in Google different ways to upload our data feed: manually, from URL download, by FTP and from the Google Merchant Center. Once these steps are done, we can start with our product campaigns in Microsoft Advertising. Have you already tried them? Tell us your experience ?<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[139,18],"tags":[140,119],"class_list":["post-5829","post","type-post","status-publish","format-standard","hentry","category-bing","category-e-commerce","tag-microsoft-advertising","tag-shopping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft Advertising Shopping - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/microsoft-advertising-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft Advertising Shopping - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Lleg\u00f3 el momento que tanto hemos esperado. Por fin Microsoft Advertising (anteriormente Bing Ads) ha sacado sus campa\u00f1as de producto o Shopping. Para aquellos que trabajamos a diario con Google Ads, y sus campa\u00f1as de Shopping, el hecho de que nos habiliten esta estrategia b\u00e1sica nos abre un nuevo mundo de posibilidades. Pero, \u00bfComo podemos habilitar nuestras campa\u00f1as de producto? Acomp\u00e1\u00f1ame en esta gu\u00eda r\u00e1pida sobre como dar de alta a tu cliente. 1. Como dar de Alta Merchant Center. Si existen campa\u00f1as de Shopping, tiene que existir una plataforma con la cual subamos los productos.\u00a0Merchant de Microsoft se encuentra dentro de tu propia cuenta. No tenemos una cuenta de Merchant donde a\u00f1ades los cat\u00e1logos nuevos. Podr\u00e1s encontrar Merchant dentro de la pesta\u00f1a de Herramientas, en el men\u00fa superior. Previo a esto tendremos que contactar con Soporte de Microsoft para que nos habiliten la Beta. Pero, \u00bfno est\u00e1 disponible en todas las cuentas? No, hasta que no hagas la solicitud de activaci\u00f3n.\u00a0Esta operaci\u00f3n suele tardar unos 5 d\u00edas. 2. Reclamar la URL y la cuenta de Microsoft Ads en la Webmaster Debemos reclamar la cuenta de Microsoft Advertising dentro de la Webmaster para poder crear las tiendas dentro de Merchant Center. Por eso est\u00e1 reclamaci\u00f3n conviene que la vayan haciendo cuando la tienda est\u00e9 creada, para ir acortando tiempos. Para ello lo primero que deberemos hacer es reclamar la URL, al igual que hacemos en Google Merchant Center. Nos ofrece dos posibilidades hacerlo mediante su herramienta Webmaster, que es un s\u00edmil de la Search Console o a trav\u00e9s de la etiqueta de seguimiento UET. Dentro de Microsoft Ads es necesario por un lado comprobar la URL dentro de la Webmaster, y una vez que creemos la cuenta deberemos reclamar la cuenta de Microsoft Advertising. Igual que ocurre en Google crearemos una Search Console para poder analizar y ver datos, y analizar lo que pasa en su web con la navegaci\u00f3n, tr\u00e1fico y otros aspectos. 3. Creamos una tienda Una vez tengamos habilitado Merchant Center y reclamada la URL, deberemos crear una tienda dentro del mismo y a\u00f1adir cat\u00e1logos o feeds de datos.\u00a0Podemos crear numerosas tiendas dentro de un mismo Merchant, por lo que si un cliente tiene diferentes dominios y necesita diferentes tiendas se puede gestionar sin problemas.\u00a0Una vez creada la tienda, Microsoft tardar\u00e1 unos 5 d\u00edas en revisar y ponerla activa. Pero mientras esto ocurre podemos ir subiendo los cat\u00e1logos y dejarlo todo listo para que podamos ir a\u00f1adiendo cat\u00e1logos. Una vez est\u00e9 la tienda creada puedes entrar dentro de la misma, en la cual podr\u00e1s ver una p\u00e1gina inicial con anal\u00edtica general. 4. Crear un usuario Tendremos que crear un usuario que sea administrador de la tienda.\u00a0Vamos a seleccionar el sitio web en la p\u00e1gina principal y a continuaci\u00f3n iremos a a la opci\u00f3n \u00abConfigurar mi sitio &gt; A\u00f1adir nuevos usuarios\u00bb. Es en este punto donde debemos introducir un correo electr\u00f3nico que sea administrador de la cuenta de Microsoft Advertising. 5. Subida de cat\u00e1logo Una vez tenemos creada la tienda, tendremos que crear nuestro cat\u00e1logo, y es muy sencillo: Ve la pesta\u00f1a \u00abAdministraci\u00f3n de Cat\u00e1logos\u00bb &gt; \u00abCrear Cat\u00e1logo\u00bb, y veremos la siguiente pesta\u00f1a de configuraci\u00f3n del mismo: En el \u00faltimo paso, podemos seleccionar igual que en Google diferentes maneras de subir nuestro feed de datos: manualmente, desde descarga de URL, por FTP y desde el Merchant Center de Google. Una vez hechos estos pasos podr\u00edamos empezar con nuestras campa\u00f1as de producto en Microsoft Advertising. \u00bfLas has probado ya? Cu\u00e9ntanos tu experiencia\u00a0?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/microsoft-advertising-shopping\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-13T12:13:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T15:24:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/opcion-merchant.png\" \/>\n\t<meta property=\"og:image:width\" content=\"694\" \/>\n\t<meta property=\"og:image:height\" content=\"221\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Microsoft Advertising Shopping - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/microsoft-advertising-shopping\/","og_locale":"en_US","og_type":"article","og_title":"Microsoft Advertising Shopping - Geotelecom","og_description":"Lleg\u00f3 el momento que tanto hemos esperado. Por fin Microsoft Advertising (anteriormente Bing Ads) ha sacado sus campa\u00f1as de producto o Shopping. Para aquellos que trabajamos a diario con Google Ads, y sus campa\u00f1as de Shopping, el hecho de que nos habiliten esta estrategia b\u00e1sica nos abre un nuevo mundo de posibilidades. Pero, \u00bfComo podemos habilitar nuestras campa\u00f1as de producto? Acomp\u00e1\u00f1ame en esta gu\u00eda r\u00e1pida sobre como dar de alta a tu cliente. 1. Como dar de Alta Merchant Center. Si existen campa\u00f1as de Shopping, tiene que existir una plataforma con la cual subamos los productos.\u00a0Merchant de Microsoft se encuentra dentro de tu propia cuenta. No tenemos una cuenta de Merchant donde a\u00f1ades los cat\u00e1logos nuevos. Podr\u00e1s encontrar Merchant dentro de la pesta\u00f1a de Herramientas, en el men\u00fa superior. Previo a esto tendremos que contactar con Soporte de Microsoft para que nos habiliten la Beta. Pero, \u00bfno est\u00e1 disponible en todas las cuentas? No, hasta que no hagas la solicitud de activaci\u00f3n.\u00a0Esta operaci\u00f3n suele tardar unos 5 d\u00edas. 2. Reclamar la URL y la cuenta de Microsoft Ads en la Webmaster Debemos reclamar la cuenta de Microsoft Advertising dentro de la Webmaster para poder crear las tiendas dentro de Merchant Center. Por eso est\u00e1 reclamaci\u00f3n conviene que la vayan haciendo cuando la tienda est\u00e9 creada, para ir acortando tiempos. Para ello lo primero que deberemos hacer es reclamar la URL, al igual que hacemos en Google Merchant Center. Nos ofrece dos posibilidades hacerlo mediante su herramienta Webmaster, que es un s\u00edmil de la Search Console o a trav\u00e9s de la etiqueta de seguimiento UET. Dentro de Microsoft Ads es necesario por un lado comprobar la URL dentro de la Webmaster, y una vez que creemos la cuenta deberemos reclamar la cuenta de Microsoft Advertising. Igual que ocurre en Google crearemos una Search Console para poder analizar y ver datos, y analizar lo que pasa en su web con la navegaci\u00f3n, tr\u00e1fico y otros aspectos. 3. Creamos una tienda Una vez tengamos habilitado Merchant Center y reclamada la URL, deberemos crear una tienda dentro del mismo y a\u00f1adir cat\u00e1logos o feeds de datos.\u00a0Podemos crear numerosas tiendas dentro de un mismo Merchant, por lo que si un cliente tiene diferentes dominios y necesita diferentes tiendas se puede gestionar sin problemas.\u00a0Una vez creada la tienda, Microsoft tardar\u00e1 unos 5 d\u00edas en revisar y ponerla activa. Pero mientras esto ocurre podemos ir subiendo los cat\u00e1logos y dejarlo todo listo para que podamos ir a\u00f1adiendo cat\u00e1logos. Una vez est\u00e9 la tienda creada puedes entrar dentro de la misma, en la cual podr\u00e1s ver una p\u00e1gina inicial con anal\u00edtica general. 4. Crear un usuario Tendremos que crear un usuario que sea administrador de la tienda.\u00a0Vamos a seleccionar el sitio web en la p\u00e1gina principal y a continuaci\u00f3n iremos a a la opci\u00f3n \u00abConfigurar mi sitio &gt; A\u00f1adir nuevos usuarios\u00bb. Es en este punto donde debemos introducir un correo electr\u00f3nico que sea administrador de la cuenta de Microsoft Advertising. 5. Subida de cat\u00e1logo Una vez tenemos creada la tienda, tendremos que crear nuestro cat\u00e1logo, y es muy sencillo: Ve la pesta\u00f1a \u00abAdministraci\u00f3n de Cat\u00e1logos\u00bb &gt; \u00abCrear Cat\u00e1logo\u00bb, y veremos la siguiente pesta\u00f1a de configuraci\u00f3n del mismo: En el \u00faltimo paso, podemos seleccionar igual que en Google diferentes maneras de subir nuestro feed de datos: manualmente, desde descarga de URL, por FTP y desde el Merchant Center de Google. Una vez hechos estos pasos podr\u00edamos empezar con nuestras campa\u00f1as de producto en Microsoft Advertising. \u00bfLas has probado ya? 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