{"id":5841,"date":"2020-03-10T08:12:01","date_gmt":"2020-03-10T08:12:01","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/enredados-en-display\/"},"modified":"2026-03-16T15:24:36","modified_gmt":"2026-03-16T15:24:36","slug":"entangled-in-display","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/enredados-en-display\/","title":{"rendered":"enREDados en Display. Keys to measure the impact of our strategy."},"content":{"rendered":"

For those who are unfamiliar with this type of campaign, the first thing is a definition: the display network is a group of more than 2 million online locations (websites, applications and videos) where we can show our ads managed by the Google Ads platform.<\/em><\/p>\n

That said, it is important to be aware of the attitude a user has when they are impacted by our creativity; normally passive<\/strong><\/em>\u00a0(contrary to what happens in the search network).\u00a0<\/em>Therefore, the success of our display advertising depends to a large extent on the point in the funnel<\/strong> conversion point where the customer is located.<\/p>\n

In conclusion, the Display network is not as converting as the Google Shopping comparator; to measure its impact\u00a0we need more time for education<\/strong>.<\/em> We have to see this strategy as an intermediate step situated in the top of funnel<\/strong>;\u00a0in a phase of attraction,<\/em>\u00a0traffic generation<\/em>, interaction and creation of links with the client.<\/em>
\nWell planned and in conjunction with the rest of the campaigns, it serves to guide the consumer towards the final part of the process, either to convert with a call to action, or to build loyalty with an increase in sales volume through upselling and cross-selling.\u00a0<\/em><\/p>\n

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Contents of the entry<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n