{"id":5848,"date":"2020-03-03T13:39:03","date_gmt":"2020-03-03T13:39:03","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/tendencias-en-redes-sociales-2020\/"},"modified":"2026-05-14T16:30:30","modified_gmt":"2026-05-14T14:30:30","slug":"social-media-trends-2020","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/tendencias-en-redes-sociales-2020\/","title":{"rendered":"11 Social Media trends in 2020"},"content":{"rendered":"<figure class=\"wp-block-image aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"986\" height=\"546\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2020-03-03_11h54_20.png\" alt=\"\" class=\"wp-image-5847\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2020-03-03_11h54_20.png 986w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2020-03-03_11h54_20-300x166.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2020-03-03_11h54_20-768x425.png 768w\" sizes=\"(max-width: 986px) 100vw, 986px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">According to Hootsuite's annual digital report with We Are Social, the number of users using the Internet has increased by 7% over last year and almost half of the world's population is on social networks.<br><br>The most used social networks are still Facebook and Youtube, but others such as Pinterest and TikTok are starting to gain relevance.<br><br>According to the IAB Spain study, users use an average of 3.7 social networks, the most used being Whatsapp and Facebook.<br>Seeing all this data, social networks evolve every year and with it the way of using them. Here we tell you about the <strong>main trends we will see in social networks during 2020<\/strong>:<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/tendencias-en-redes-sociales-2020\/#1_Realidad_virtual_y_Realidad_Aumentada\" >1. Virtual Reality and Augmented Reality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/tendencias-en-redes-sociales-2020\/#2_Inteligencia_artificial\" >Artificial intelligence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/tendencias-en-redes-sociales-2020\/#3_Video\" >3. Video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/tendencias-en-redes-sociales-2020\/#4_Contenido_efimero\" >4. Ephemeral content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/tendencias-en-redes-sociales-2020\/#5_Generacion_Z\" >5. Generation Z<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/tendencias-en-redes-sociales-2020\/#6_RRSS_Nicho\" >6. RRSS Niche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/tendencias-en-redes-sociales-2020\/#7_Social_commerce\" >7. Social commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/tendencias-en-redes-sociales-2020\/#8_Amazon_rompe_el_duopolio\" >8. Amazon breaks the duopoly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/tendencias-en-redes-sociales-2020\/#9_CEOs_sociales\" >9. Social CEOs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/tendencias-en-redes-sociales-2020\/#10_Micro-influencers\" >10. Micro-influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/tendencias-en-redes-sociales-2020\/#11_Fake_news\" >11. Fake news<\/a><\/li><\/ul><\/nav><\/div>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Realidad_virtual_y_Realidad_Aumentada\"><\/span>1. Virtual Reality and Augmented Reality<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">They will be key elements in the marketing of the future that will come hand in hand with VR glasses. There will be a transition from virtual reality games to VR social media. Some of the ones that are starting to appear are vTime or Oculus Rooms.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Inteligencia_artificial\"><\/span>Artificial intelligence<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">According to market data, in 2020 85% of customer service interactions will be performed by artificial intelligence robots, better known as chatbots. This technology offers a lot of information and very valuable for social media marketing companies, about the consumption habits and interests of users, achieving much more segmented audiences.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Video\"><\/span>3. Video<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube has been growing at a tremendous rate over the past few years and will continue to do so during 2020. It is estimated that 80% of the content we consume will be in video format. Therefore, community managers and marketers will have to work hard to innovate and differentiate themselves to avoid video saturation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Contenido_efimero\"><\/span>4. Ephemeral content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">These types of posts will be essential for social media marketing. Instagram stories are used by millions of users every month. It is a content that is well received because it is published for a limited time, disappears and thus does not tire the consumer. Users do not buy simple products but the experiences associated with them.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Generacion_Z\"><\/span>5. Generation Z<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Social networks will continue to evolve and orient themselves to their main protagonists, Generation Z and Millennials, who have grown up in the digital world. They demand innovation, creativity, personalization and transparency. Therefore, as professionals we must avoid falling into clich\u00e9s and clearly commercial techniques.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_RRSS_Nicho\"><\/span>6. RRSS Niche<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">In recent years, Facebook and Instagram have dominated the world of social networks as the largest and most popular platforms. However, social networks with communities with common aspects and very relevant content are becoming more and more relevant.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Social_commerce\"><\/span>7. Social <em>commerce<\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The role of social media in ecommerce will continue to grow. More and more companies are interested in implementing their catalog on Facebook or Instagram, which allows them to link products in photographs. This trend will mean that more and more social networks will allow them to do so.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Amazon_rompe_el_duopolio\"><\/span>8. Amazon breaks the duopoly<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Being the largest digital store in the world has allowed it to study the behavior of millions of users. This gives it the possibility to break the duopoly of Facebook and Google and to grow its advertising business so it will continue to increase its influence.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_CEOs_sociales\"><\/span>9. Social CEOs<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">During 2020, managers and senior executives using social media to listen to and understand their customers and employees will be on the rise. The influence of a company's employees is increasingly important so CEOs will adopt the networks in a professional way to communicate in a personal and direct way.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Micro-influencers\"><\/span>10. Micro-influencers<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">They carry a lot of weight within their niche. The audiences of these types of influencers are smaller but better defined, and they get more interaction, which translates into users feeling part of a small community.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Fake_news\"><\/span>11. <em>Fake news<\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The famous Fake News will lead to increased regulation of social networks and marketers. Transparency is essential and the most demanded by users. This regulation is already being seen with the implementation of the RGPD (General Data Protection Regulation) and the LOPD-GDD (Organic Law on Data Protection and Guarantee of Digital Rights).<br><span style=\"font-weight: 400;\">We have just reviewed the trends that will be seen during this year in social networks, but<strong> Which social networks do you think are trending right now? <\/strong>We will tell you about it later in another post.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>According to the digital report that Hootsuite makes every year with the help of We Are Social, the number of users who use the Internet has increased by 7% compared to last year and almost half of the world's population is on social networks. The most used social networks are still Facebook and Youtube but others such as Pinterest and TikTok are beginning to take relevance. According to the IAB Spain study, users use an average of 3.7 social networks, the most used being Whatsapp and Facebook.Seeing all this data, social networks evolve every year and with it the way of using them. Here we tell you the main trends that we will see in social networks during 2020: 1. Virtual Reality and Augmented Reality They will be key elements in the marketing of the future that will come from the hand of VR glasses. There will be a transition from virtual reality games to VR social media. Artificial intelligence According to market data, by 2020, 85% of customer service interactions will be performed by artificial intelligence robots, better known as chatbots. This technology offers a lot of information and very valuable for social media marketing companies, about the consumption habits and interests of users, achieving much more segmented audiences. Video YouTube has grown significantly in recent years and will continue to do so during 2020. It is estimated that 80% of the content we consume will be in video format. Therefore, community managers and marketers will have to work hard to innovate and differentiate themselves to avoid video saturation. 4. Ephemeral content This type of publication will be essential for social media marketing. Instagram stories are used by millions of users every month. This content is well received because it is published for a limited time, disappears and thus does not tire the consumer. Users do not buy simple products but the experiences associated with them. Generation Z Social networks will continue to evolve and orient themselves to their main protagonists, Generation Z and Millenials, who have grown up in the digital world. They demand innovation, creativity, personalization and transparency. Therefore, as professionals we must avoid falling into clich\u00e9s and clearly commercial techniques. In recent years, Facebook and Instagram have dominated the world of social networks as the largest and most popular platforms. However, social networks with communities with common aspects and very relevant content are becoming more and more relevant. 7. Social commerce The role of social networks in ecommerce will continue to grow. More and more companies are interested in implementing their catalog on Facebook or Instagram, which allows them to link products in photographs. This trend will mean that more and more social networks will allow them to do so. Amazon breaks the duopoly Being the largest digital store in the world has allowed it to study the behavior of millions of users. This gives it the possibility to break the duopoly of Facebook and Google and to grow its advertising business, which will continue to increase its influence. 9. Social CEOs During 2020, the number of managers and senior executives using social media to listen to and understand their customers and employees will increase. The influence of a company's employees is becoming increasingly important and CEOs will adopt social media in a professional manner to communicate in a personal and direct way. 10. Micro-influencers They carry a lot of weight within their niche. The audiences of these types of influencers are smaller but better defined, and they get more interaction, which translates into users feeling part of a small community. 11. Fake news The famous Fake News will lead to increased regulation of social networks and marketers. Transparency is essential and the most demanded by users. This regulation is already being seen with the implementation of the RGPD (General Data Protection Regulation) and the LOPD-GDD (Organic Law on Data Protection and Guarantee of Digital Rights). We have just reviewed the trends that will be seen this year in social networks, but which social networks do you think are trending now? We will tell you about it later in another post.<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,50,16],"tags":[40],"class_list":["post-5848","post","type-post","status-publish","format-standard","hentry","category-facebook","category-instagram","category-social-media","tag-redes-sociales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>11 tendencias en Redes Sociales en 2020 - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/social-media-trends-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 tendencias en Redes Sociales en 2020 - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Seg\u00fan el informe digital que Hootsuite realiza cada a\u00f1o de la mano de We Are Social, el n\u00famero de usuarios que usan Internet ha aumentado un 7% respecto al a\u00f1o pasado y casi la mitad de la poblaci\u00f3n del mundo est\u00e1 en redes sociales. Las redes sociales m\u00e1s utilizadas siguen siendo Facebook y Youtube pero empiezan a tomar relevancia otras como Pinterest o mucha relevancia como TikTok. Seg\u00fan el estudio de IAB Espa\u00f1a, los usuarios utilizan una media de 3,7 redes sociales, siendo las m\u00e1s utilizadas Whatsapp y Facebook.Viendo todos estos datos, las redes sociales evolucionan cada a\u00f1o y con ello la forma de usarlas. Aqu\u00ed os contamos las principales tendencias que veremos en las redes sociales durante 2020: 1. Realidad virtual y Realidad Aumentada Ser\u00e1n elementos clave en el marketing del futuro que vendr\u00e1 de la mano de las gafas de RV. Habr\u00e1 una transici\u00f3n de los juegos de realidad virtual a las RRSS de RV. Algunas de las que comienzan a aparecer son vTime u Oculus Rooms. 2. Inteligencia artificial Seg\u00fan los datos del mercado, en 2020 el 85% de las interacciones de servicio al cliente ser\u00e1n realizadas por robots de inteligencia artificial, m\u00e1s conocidos como chatbots. Esta tecnolog\u00eda ofrece mucha informaci\u00f3n y muy valiosa para las empresas de marketing en social Media, sobre los h\u00e1bitos de consumo e intereses de los usuarios, consiguiendo audiencias mucho m\u00e1s segmentadas. 3. V\u00eddeo YouTube ha crecido en gran medida en los \u00faltimos a\u00f1os y seguir\u00e1 haci\u00e9ndolo durante 2020. Se estima que el 80% del contenido que consumimos ser\u00e1 en formato v\u00eddeo. Por ello, el community manager y los profesionales de marketing tendr\u00e1n que esforzarse mucho en innovar y diferenciarse, para evitar la saturaci\u00f3n de v\u00eddeo. 4. Contenido ef\u00edmero Este tipo de publicaciones ser\u00e1n imprescindibles para el marketing en Redes Sociales. Las stories de Instagram son usadas por millones de usuarios cada mes. Se trata de un contenido con buena acogida debido a que se publica por tiempo limitado, desaparece y de esta manera no cansa al consumidor. Los usuarios no compran simples productos sino las experiencias que se asocian a ellos. 5. Generaci\u00f3n Z Las redes sociales seguir\u00e1n evolucionando y orient\u00e1ndose a sus principales protagonistas, la Generaci\u00f3n Z y los Millenials, quienes han crecido en el mundo digital. Por su parte, demandan innovaci\u00f3n, creatividad, personalizaci\u00f3n y transparencia. Por ello, como profesionales deberemos evitar caer en clich\u00e9s y t\u00e9cnicas claramente comerciales. 6. RRSS Nicho En los \u00faltimos a\u00f1os Facebook e Instagram han dominado el mundo de las redes sociales al ser las plataformas m\u00e1s grandes y populares. Sin embargo, cada vez est\u00e1n tomando mayor relevancia aquellas redes sociales con comunidades con aspectos comunes y contenido muy relevante. 7. Social commerce El papel de las RRSS dentro del ecommerce seguir\u00e1 creciendo. Cada vez son m\u00e1s las empresas interesadas en implementar su cat\u00e1logo en Facebook o Instagram, que les permite enlazar los productos en las fotograf\u00edas. Esta tendencia har\u00e1 que cada vez m\u00e1s redes sociales permitan hacerlo. 8. Amazon rompe el duopolio Ser la tienda digital m\u00e1s grande del mundo le ha permitido estudiar el comportamiento de millones de usuarios. Esto le da la posibilidad de romper el duopolio de Facebook y Google y conseguir hacer crecer su negocio de publicidad por lo que seguir\u00e1 aumentando su influencia. 9. CEOs sociales Durante 2020 los directivos y altos cargos que utilizan las redes sociales para escuchar y entender a sus clientes y empleados ir\u00e1n en aumento. La influencia de los empleados de una empresa es cada vez m\u00e1s importante por lo que los CEOs adoptar\u00e1n las redes de manera profesional para comunicarse de manera personal y directa. 10. Micro-influencers Tienen mucho peso dentro de su nicho. Las audiencias de estos tipos de influencers son m\u00e1s peque\u00f1as pero est\u00e1n mejor definidas, y consiguen mayor interacci\u00f3n, lo que se traduce en que los usuarios se sienten parte de una peque\u00f1a comunidad. 11. Fake news Las famosas Fake News provocar\u00e1n mayor aumento de regulaci\u00f3n de las redes sociales y de los vendedores. La transparencia es esencial y lo m\u00e1s demandado por los usuarios. Esta regulaci\u00f3n ya se est\u00e1 viendo con la implantaci\u00f3n del RGPD (Reglamento General de Protecci\u00f3n de Datos) y la LOPD-GDD (Ley Org\u00e1nica de Protecci\u00f3n de Datos y Garant\u00eda de los Derechos Digitales.Acabamos de hacer un repaso de las tendencias que se ver\u00e1n durante este a\u00f1o en las redes sociales, pero \u00bfqu\u00e9 RRSS cr\u00e9is que est\u00e1n siendo tendencia ahora? Os lo contaremos m\u00e1s adelante en otro post.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/social-media-trends-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-03T13:39:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-14T14:30:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2020-03-03_11h54_20.png\" \/>\n\t<meta property=\"og:image:width\" content=\"986\" \/>\n\t<meta property=\"og:image:height\" content=\"546\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"11 trends in Social Networks in 2020 - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/social-media-trends-2020\/","og_locale":"en_US","og_type":"article","og_title":"11 tendencias en Redes Sociales en 2020 - Geotelecom","og_description":"Seg\u00fan el informe digital que Hootsuite realiza cada a\u00f1o de la mano de We Are Social, el n\u00famero de usuarios que usan Internet ha aumentado un 7% respecto al a\u00f1o pasado y casi la mitad de la poblaci\u00f3n del mundo est\u00e1 en redes sociales. Las redes sociales m\u00e1s utilizadas siguen siendo Facebook y Youtube pero empiezan a tomar relevancia otras como Pinterest o mucha relevancia como TikTok. Seg\u00fan el estudio de IAB Espa\u00f1a, los usuarios utilizan una media de 3,7 redes sociales, siendo las m\u00e1s utilizadas Whatsapp y Facebook.Viendo todos estos datos, las redes sociales evolucionan cada a\u00f1o y con ello la forma de usarlas. Aqu\u00ed os contamos las principales tendencias que veremos en las redes sociales durante 2020: 1. Realidad virtual y Realidad Aumentada Ser\u00e1n elementos clave en el marketing del futuro que vendr\u00e1 de la mano de las gafas de RV. Habr\u00e1 una transici\u00f3n de los juegos de realidad virtual a las RRSS de RV. Algunas de las que comienzan a aparecer son vTime u Oculus Rooms. 2. Inteligencia artificial Seg\u00fan los datos del mercado, en 2020 el 85% de las interacciones de servicio al cliente ser\u00e1n realizadas por robots de inteligencia artificial, m\u00e1s conocidos como chatbots. Esta tecnolog\u00eda ofrece mucha informaci\u00f3n y muy valiosa para las empresas de marketing en social Media, sobre los h\u00e1bitos de consumo e intereses de los usuarios, consiguiendo audiencias mucho m\u00e1s segmentadas. 3. V\u00eddeo YouTube ha crecido en gran medida en los \u00faltimos a\u00f1os y seguir\u00e1 haci\u00e9ndolo durante 2020. Se estima que el 80% del contenido que consumimos ser\u00e1 en formato v\u00eddeo. Por ello, el community manager y los profesionales de marketing tendr\u00e1n que esforzarse mucho en innovar y diferenciarse, para evitar la saturaci\u00f3n de v\u00eddeo. 4. Contenido ef\u00edmero Este tipo de publicaciones ser\u00e1n imprescindibles para el marketing en Redes Sociales. Las stories de Instagram son usadas por millones de usuarios cada mes. Se trata de un contenido con buena acogida debido a que se publica por tiempo limitado, desaparece y de esta manera no cansa al consumidor. Los usuarios no compran simples productos sino las experiencias que se asocian a ellos. 5. Generaci\u00f3n Z Las redes sociales seguir\u00e1n evolucionando y orient\u00e1ndose a sus principales protagonistas, la Generaci\u00f3n Z y los Millenials, quienes han crecido en el mundo digital. Por su parte, demandan innovaci\u00f3n, creatividad, personalizaci\u00f3n y transparencia. Por ello, como profesionales deberemos evitar caer en clich\u00e9s y t\u00e9cnicas claramente comerciales. 6. RRSS Nicho En los \u00faltimos a\u00f1os Facebook e Instagram han dominado el mundo de las redes sociales al ser las plataformas m\u00e1s grandes y populares. Sin embargo, cada vez est\u00e1n tomando mayor relevancia aquellas redes sociales con comunidades con aspectos comunes y contenido muy relevante. 7. Social commerce El papel de las RRSS dentro del ecommerce seguir\u00e1 creciendo. Cada vez son m\u00e1s las empresas interesadas en implementar su cat\u00e1logo en Facebook o Instagram, que les permite enlazar los productos en las fotograf\u00edas. Esta tendencia har\u00e1 que cada vez m\u00e1s redes sociales permitan hacerlo. 8. Amazon rompe el duopolio Ser la tienda digital m\u00e1s grande del mundo le ha permitido estudiar el comportamiento de millones de usuarios. Esto le da la posibilidad de romper el duopolio de Facebook y Google y conseguir hacer crecer su negocio de publicidad por lo que seguir\u00e1 aumentando su influencia. 9. CEOs sociales Durante 2020 los directivos y altos cargos que utilizan las redes sociales para escuchar y entender a sus clientes y empleados ir\u00e1n en aumento. La influencia de los empleados de una empresa es cada vez m\u00e1s importante por lo que los CEOs adoptar\u00e1n las redes de manera profesional para comunicarse de manera personal y directa. 10. Micro-influencers Tienen mucho peso dentro de su nicho. Las audiencias de estos tipos de influencers son m\u00e1s peque\u00f1as pero est\u00e1n mejor definidas, y consiguen mayor interacci\u00f3n, lo que se traduce en que los usuarios se sienten parte de una peque\u00f1a comunidad. 11. Fake news Las famosas Fake News provocar\u00e1n mayor aumento de regulaci\u00f3n de las redes sociales y de los vendedores. La transparencia es esencial y lo m\u00e1s demandado por los usuarios. Esta regulaci\u00f3n ya se est\u00e1 viendo con la implantaci\u00f3n del RGPD (Reglamento General de Protecci\u00f3n de Datos) y la LOPD-GDD (Ley Org\u00e1nica de Protecci\u00f3n de Datos y Garant\u00eda de los Derechos Digitales.Acabamos de hacer un repaso de las tendencias que se ver\u00e1n durante este a\u00f1o en las redes sociales, pero \u00bfqu\u00e9 RRSS cr\u00e9is que est\u00e1n siendo tendencia ahora? Os lo contaremos m\u00e1s adelante en otro post.","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/social-media-trends-2020\/","og_site_name":"Geotelecom","article_published_time":"2020-03-03T13:39:03+00:00","article_modified_time":"2026-05-14T14:30:30+00:00","og_image":[{"width":986,"height":546,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2020-03-03_11h54_20.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/tendencias-en-redes-sociales-2020\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/tendencias-en-redes-sociales-2020\/"},"author":{"name":"","@id":""},"headline":"11 tendencias en Redes Sociales en 2020","datePublished":"2020-03-03T13:39:03+00:00","dateModified":"2026-05-14T14:30:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/tendencias-en-redes-sociales-2020\/"},"wordCount":795,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/tendencias-en-redes-sociales-2020\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2020-03-03_11h54_20.png","keywords":["Redes Sociales"],"articleSection":["Facebook","Instagram","Social Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/tendencias-en-redes-sociales-2020\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/tendencias-en-redes-sociales-2020\/","url":"https:\/\/www.geotelecom.es\/blog\/tendencias-en-redes-sociales-2020\/","name":"11 trends in Social Networks in 2020 - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/tendencias-en-redes-sociales-2020\/#primaryimage"},"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/tendencias-en-redes-sociales-2020\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2020-03-03_11h54_20.png","datePublished":"2020-03-03T13:39:03+00:00","dateModified":"2026-05-14T14:30:30+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/blog\/tendencias-en-redes-sociales-2020\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/blog\/tendencias-en-redes-sociales-2020\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.geotelecom.es\/blog\/tendencias-en-redes-sociales-2020\/#primaryimage","url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2020-03-03_11h54_20.png","contentUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/2020-03-03_11h54_20.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/blog\/tendencias-en-redes-sociales-2020\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"11 tendencias en Redes Sociales en 2020"}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/www.geotelecom.es\/en\/blog\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=5848"}],"version-history":[{"count":2,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5848\/revisions"}],"predecessor-version":[{"id":9755,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5848\/revisions\/9755"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=5848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/categories?post=5848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/tags?post=5848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}