{"id":5857,"date":"2020-01-21T10:48:36","date_gmt":"2020-01-21T10:48:36","guid":{"rendered":"https:\/\/www.geotelecom.es\/blog\/el-planificador-de-cobertura-google-ads\/"},"modified":"2026-03-16T15:26:03","modified_gmt":"2026-03-16T15:26:03","slug":"the-google-ads-coverage-planner","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/el-planificador-de-cobertura-google-ads\/","title":{"rendered":"New Google Ads: the coverage planner."},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/el-planificador-de-cobertura-google-ads\/#Novedades_Google_Ads_descubriendo_el_planificador_de_cobertura_para_campanas_de_YouTube\" >Google Ads news: discovering the coverage planner for YouTube campaigns.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/el-planificador-de-cobertura-google-ads\/#%C2%BFPero_que_es_lo_que_hace_el_planificador_de_cobertura_exactamente\" >But what exactly does the coverage planner do?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/el-planificador-de-cobertura-google-ads\/#%C2%BFQue_metricas_nos_ofrece_el_planificador_de_cobertura\" >What metrics does the coverage planner offer us?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Novedades_Google_Ads_descubriendo_el_planificador_de_cobertura_para_campanas_de_YouTube\"><\/span>Google Ads news: discovering the coverage planner for YouTube campaigns.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Throughout the past year 2019 YouTube has undoubtedly been one of the advertising channels that has generated more betas and news within Google Ads. And it is not misguided since in the last two years the platform has experienced an increase of 20% in viewers, in addition to growing up to 45% in user volume and viewing time.<\/p>\n<p style=\"text-align: justify\">The profile of the average user of the platform is as or more important than the increase in viewers itself. Google knows that <strong>YouTube is the best ally for advertisers and brands especially interested in Millennial and Generation Z audiences.<\/strong> (digital natives). In this context, YouTube is now essential if we want to ensure that our message reaches this target audience. <i>target<\/i> who no longer consume television in the traditional way and are increasingly spending more time consuming video on on-demand content platforms.<\/p>\n<p><b><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-22592\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2020\/01\/shutterstock_182518145.jpg\" alt=\"\" width=\"727\" height=\"464\" \/><\/b><\/p>\n<p style=\"text-align: justify\">However, from our perspective as managers, many questions arise when it comes to getting down to work. How can we be sure that we are effectively reaching the right audience? <strong>What percentage of our target audience are we really reaching with our products and services? <a href=\"https:\/\/www.geotelecom.es\/en\/youtube-and-google-ads-perfect-combination\/\">video campaigns?<\/a><\/strong> More importantly, if the client asks us for an action plan in advance with a closed budget, can we have this information before our ads even start running?<\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">To provide answers to all of these questions, Google launched in 2019 the <strong>coverage planner,<\/strong>\u00a0a tool focused on the YouTube platform and specially designed for media agencies. According to Google itself,<\/span><span style=\"font-weight: 400\"> facilitates the work of marketers whose main need is to ensure that their advertising message reaches the right audience, at the right place, at the right time, and at the lowest possible cost.<\/span><\/p>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"%C2%BFPero_que_es_lo_que_hace_el_planificador_de_cobertura_exactamente\"><\/span><span style=\"font-weight: 400\">But what exactly does the coverage planner do?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">It allows us to\u00a0<\/span><b>to devise large-scale advertising strategies in terms of coverage and frequency<\/b><span style=\"font-weight: 400\"> focused on YouTube itself but also on applications and web pages from <em>partners<\/em> from more than 50 countries.\u00a0<\/span><span style=\"font-weight: 400\">Brands can then define exactly the target audience they want to reach across different devices and <\/span><b>the planner gives us an estimate of the coverage we can obtain based on our budget.<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><img decoding=\"async\" class=\"wp-image-5855 aligncenter\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Captura.jpg\" alt=\"\" width=\"486\" height=\"321\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Captura.jpg 675w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/Captura-300x199.jpg 300w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">For this purpose, the tool is based on data extracted through the technology\u00a0<em>Unique Reach<\/em> that allows us to determine how many <\/span><b>unique users<\/b><span style=\"font-weight: 400\"> we are reaching out with our campaigns. It also provides us with <\/span>the<b> average impressions per user<\/b><span style=\"font-weight: 400\"> y <\/span>the<b> display time <\/b><span style=\"font-weight: 400\">and all this <\/span><b>regardless of the device used.<\/b><span style=\"font-weight: 400\">\u00a0<\/span><span style=\"font-weight: 400\">According to Google the data is updated weekly to always use the most recent, but of course,\u00a0<strong>does not guarantee the final performance of our campaigns<\/strong> as this is highly dependent on other factors such as the quality of the advertisements.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">In a nutshell, the coverage planner is the perfect tool for those who are looking for:<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Reach specific audiences on multiple devices and platforms.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Accurately plan the coverage of your video ads in terms of unique users.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Strategy planners who want to incorporate digital video into their media plans.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_metricas_nos_ofrece_el_planificador_de_cobertura\"><\/span><span style=\"font-weight: 400\">What metrics does the coverage planner offer us?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Among others, the most relevant metrics for the planner's sense are:<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Target audience coverage: number of people within the target audience you expect to reach with your plan.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Average viewing frequency<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">eCPM: the cost per thousand (CPM) impressions taking into account your target audience<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Target audience points (TRP): the celebrities <em>Gross Rating Points<\/em> (GRP)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cost per target audience point (CPP): total cost divided by TRP<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">YouTube population: total number of people in your target demographic who visit YouTube over 30 days.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">It is important to note that <\/span><span style=\"font-weight: 400\">the <\/span><b>age segmentation can only include those over 18 years of age<\/b><span style=\"font-weight: 400\">. On the other hand, Google admits that there may be discrepancy between data from different tools. This may happen because the planner's methodology is different from that of other tools, but they hope to resolve this difference over time.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">And you, do any of you already have the coverage planner in your Ads interface? Have you tried it and did you find it useful?\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Let us know if you have any news!<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Google Ads news: discovering the coverage planner for YouTube campaigns. Throughout the past year 2019 YouTube has undoubtedly been one of the advertising channels that has generated more betas and news within Google Ads. And it is not misguided since in the last two years the platform has experienced an increase of 20% in viewers, in addition to growing up to 45% in volume of users and viewing time. As important, if not more important than the increase in viewers itself, is the profile of the average user of the platform. Google knows that YouTube is the best ally for advertisers and brands especially interested in the Millennial audience and Generation Z (digital natives). In this context, YouTube is now essential if we want to ensure that our message reaches this target that no longer consumes television in a traditional way and that increasingly spends more time consuming video on on-demand content platforms. However, from our perspective as managers, many doubts arise when we start working: How can we be sure that we are effectively impacting the right audience? What percentage of our target audience are we really reaching with our video campaigns? And most importantly, if the client asks us for an action plan in advance with a fixed budget, can we have this information before our ads even start running? To answer all these questions, Google launched in 2019 the coverage planner, a tool focused on the YouTube platform and specially designed for media agencies. According to Google itself, it facilitates the work of marketers whose main need is to ensure that their advertising message reaches the right audience, in the right place, at the right time, and at the lowest possible cost. But what exactly does the coverage planner do? It allows us to map out large-scale advertising strategies in terms of coverage and frequency focused on YouTube itself but also on apps and websites of video partners in more than 50 countries. So brands can define exactly the target audience they want to reach across different devices and the planner gives us an estimate of the coverage we can get based on our budget. To do this, the tool draws on data extracted through Google's Unique Reach technology, which allows us to determine how many unique users we are reaching with our campaigns. It also provides us with the average number of impressions per user and the viewing time, and all this regardless of the device used. According to Google, the data is updated weekly to always use the most recent, but as is logical, it does not guarantee the final performance of the campaigns as this depends largely on other factors such as the quality of the ads. Broadly speaking, the coverage planner is the perfect tool for those looking to: Reach specific audiences on multiple devices and platforms. Accurately plan the coverage of their video ads in terms of unique users. Strategy planners who want to incorporate digital video into their media plans. What metrics does the coverage planner offer? Among others, the most relevant metrics for the sense of the planner are: Target audience coverage: no. of people within the target audience you expect to reach with your plan. Average viewing frequency eCPM: the cost per thousand (CPM) impressions taking into account your target audience Target audience points (TRP): the famous Gross Rating Points (GRP) Cost per target audience point (CPP): total cost divided by TRP YouTube population: total number of people in your target demographic who visit YouTube over 30 days. It is important to note that age targeting can only include people over the age of 18. On the other hand, Google admits that there may be discrepancy between data from different tools. This may happen because the planner's methodology is different from that of other tools, but they hope to resolve this difference over time. And you, do any of you already have the coverage planner in your Ads interface? Have you tried it and found it useful? Let us know if you have any news!<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,78],"tags":[141,142,79],"class_list":["post-5857","post","type-post","status-publish","format-standard","hentry","category-google-ads","category-youtube-google-adwords","tag-novedades-google-adwords","tag-planificador-de-cobertura","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novedades Google Ads: el planificador de cobertura. - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/the-google-ads-coverage-planner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novedades Google Ads: el planificador de cobertura. - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Novedades Google Ads:\u00a0 descubriendo el planificador de cobertura para campa\u00f1as de YouTube. A lo largo del pasado a\u00f1o 2019 YouTube ha sido sin duda uno de los canales publicitarios que m\u00e1s betas y novedades ha generado dentro de Google Ads. Y no anda desencaminado ya que en los \u00faltimos dos a\u00f1os la plataforma ha experimentado un incremento del 20% en espectadores, adem\u00e1s de crecer hasta un 45% en volumen de usuarios y en tiempo de visualizaci\u00f3n. Tanto o m\u00e1s importante que el incremento de espectadores en s\u00ed, es el perfil del usuario medio de la plataforma. Y es que Google sabe que YouTube es el mejor aliado para los anunciantes y marcas especialmente interesados en el p\u00fablico Millennial y en la Generaci\u00f3n Z (nativos digitales).\u00a0En este contexto, YouTube es ahora mismo imprescindible si queremos asegurarnos que nuestro mensaje llega a ese target que ya no consume televisi\u00f3n de forma tradicional y que cada vez dedica m\u00e1s tiempo a consumir v\u00eddeo en plataformas de contenido a la carta. Sin embargo, desde nuestra perspectiva como gestores nos surgen numerosas dudas a la hora de ponernos a trabajar. \u00bfC\u00f3mo podemos estar seguros de que estamos impactando de forma efectiva al p\u00fablico adecuado? \u00bfA que porcentaje de nuestra p\u00fablico objetivo estamos realmente llegando con nuestras campa\u00f1as de v\u00eddeo? y lo que es m\u00e1s importante, si el cliente nos solicita un plan de acci\u00f3n por adelantado con un presupuesto cerrado \u00bfpodemos tener esta informaci\u00f3n antes incluso que nuestros anuncios empiecen a funcionar? Para dar respuesta a todas estas cuestiones, Google lanz\u00f3 en 2019 el planificador de cobertura,\u00a0una herramienta focalizada en la plataforma YouTube y especialmente dise\u00f1ada para agencias de medios. Seg\u00fan el propio Google, facilita el trabajo de los profesionales del marketing cuya principal necesitad es la de asegurarse que su mensaje publicitario llega a la audiencia adecuada, en el lugar y momento apropiados, y al menor coste posible. \u00bfPero, qu\u00e9 es lo que hace el planificador de cobertura exactamente? Nos permite\u00a0trazar estrategias de publicidad a gran escala en t\u00e9rminos de cobertura y frecuencia enfocadas al propio YouTube pero tambi\u00e9n en aplicaciones y p\u00e1ginas web de partners de video de m\u00e1s de 50 pa\u00edses.\u00a0As\u00ed las marcas pueden definir exactamente la audiencia objetivo a la que quieren llegar a trav\u00e9s de los distintos dispositivos y el planificador nos da una estimaci\u00f3n de la cobertura que podemos obtener en base a nuestro presupuesto. Para ello, la herramienta se nutre de los datos extra\u00eddos mediante la tecnolog\u00eda\u00a0Unique Reach de Google que nos permite determinar a cu\u00e1ntos usuarios \u00fanicos estamos llegando con nuestras campa\u00f1as. Tambi\u00e9n nos proporciona la media de impresiones por usuario y el tiempo de visualizaci\u00f3n y todo ello independientemente del dispositivo utilizado.\u00a0Seg\u00fan Google los datos se actualizan semanalmente para utilizar siempre los m\u00e1s recientes, pero como es l\u00f3gico,\u00a0no nos garantiza el rendimiento final de las campa\u00f1as ya que este depende en gran medida de otros factores como la calidad de los anuncios. A grandes rasgos, el planificador de cobertura es la herramienta perfecta para aquellos que buscan: Llegar a audiencias concretas en m\u00faltiples dispositivos y plataformas. Planificar con precisi\u00f3n la cobertura de sus anuncios de v\u00eddeo en t\u00e9rminos de usuarios \u00fanicos. Planificadores de estrategias que quieren incorporar v\u00eddeo digital en sus planes de medios. \u00bfQu\u00e9 m\u00e9tricas nos ofrece el planificador de cobertura? Entre otras, las m\u00e9tricas m\u00e1s relevantes para el sentido del planificador son: Cobertura de la audiencia objetivo: n\u00ba de personas dentro de la audiencia objetivo al que esperas llegar con tu plan. Frecuencia media de visualizaci\u00f3n eCPM: el coste por cada mil (CPM) impresiones teniendo en cuenta tu audiencia objetivo Puntos de audiencia objetivo (TRP): los famosos Gross Rating Points (GRP)\u00a0 Coste por punto de audiencia objetivo (CPP): coste total dividido por TRP Poblaci\u00f3n de YouTube: n\u00ba total de personas de tu segmento demogr\u00e1fico objetivo que visitan YouTube a lo largo de 30 d\u00edas. Es importante tener en cuenta que la segmentaci\u00f3n por edad s\u00f3lo puede incluir a mayores de 18 a\u00f1os. Por otro lado, Google admite que puede haber discrepancia entre los datos de distintas herramientas. Esto puede suceder porque la metodolog\u00eda del planificador es diferente a la de otras herramientas, pero esperan solventar esta diferencia con el tiempo. Y vosotros, \u00bfalguno de vosotros ya dispone en su interfaz de Ads del planificador de cobertura? \u00bflo hab\u00e9is probado y os ha resultado de utilidad?\u00a0 \u00a1Contadnos si ten\u00e9is noticias!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/the-google-ads-coverage-planner\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-21T10:48:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T15:26:03+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New Google Ads: the coverage planner. - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/blog\/the-google-ads-coverage-planner\/","og_locale":"en_US","og_type":"article","og_title":"Novedades Google Ads: el planificador de cobertura. - Geotelecom","og_description":"Novedades Google Ads:\u00a0 descubriendo el planificador de cobertura para campa\u00f1as de YouTube. A lo largo del pasado a\u00f1o 2019 YouTube ha sido sin duda uno de los canales publicitarios que m\u00e1s betas y novedades ha generado dentro de Google Ads. Y no anda desencaminado ya que en los \u00faltimos dos a\u00f1os la plataforma ha experimentado un incremento del 20% en espectadores, adem\u00e1s de crecer hasta un 45% en volumen de usuarios y en tiempo de visualizaci\u00f3n. Tanto o m\u00e1s importante que el incremento de espectadores en s\u00ed, es el perfil del usuario medio de la plataforma. Y es que Google sabe que YouTube es el mejor aliado para los anunciantes y marcas especialmente interesados en el p\u00fablico Millennial y en la Generaci\u00f3n Z (nativos digitales).\u00a0En este contexto, YouTube es ahora mismo imprescindible si queremos asegurarnos que nuestro mensaje llega a ese target que ya no consume televisi\u00f3n de forma tradicional y que cada vez dedica m\u00e1s tiempo a consumir v\u00eddeo en plataformas de contenido a la carta. Sin embargo, desde nuestra perspectiva como gestores nos surgen numerosas dudas a la hora de ponernos a trabajar. \u00bfC\u00f3mo podemos estar seguros de que estamos impactando de forma efectiva al p\u00fablico adecuado? \u00bfA que porcentaje de nuestra p\u00fablico objetivo estamos realmente llegando con nuestras campa\u00f1as de v\u00eddeo? y lo que es m\u00e1s importante, si el cliente nos solicita un plan de acci\u00f3n por adelantado con un presupuesto cerrado \u00bfpodemos tener esta informaci\u00f3n antes incluso que nuestros anuncios empiecen a funcionar? Para dar respuesta a todas estas cuestiones, Google lanz\u00f3 en 2019 el planificador de cobertura,\u00a0una herramienta focalizada en la plataforma YouTube y especialmente dise\u00f1ada para agencias de medios. Seg\u00fan el propio Google, facilita el trabajo de los profesionales del marketing cuya principal necesitad es la de asegurarse que su mensaje publicitario llega a la audiencia adecuada, en el lugar y momento apropiados, y al menor coste posible. \u00bfPero, qu\u00e9 es lo que hace el planificador de cobertura exactamente? Nos permite\u00a0trazar estrategias de publicidad a gran escala en t\u00e9rminos de cobertura y frecuencia enfocadas al propio YouTube pero tambi\u00e9n en aplicaciones y p\u00e1ginas web de partners de video de m\u00e1s de 50 pa\u00edses.\u00a0As\u00ed las marcas pueden definir exactamente la audiencia objetivo a la que quieren llegar a trav\u00e9s de los distintos dispositivos y el planificador nos da una estimaci\u00f3n de la cobertura que podemos obtener en base a nuestro presupuesto. Para ello, la herramienta se nutre de los datos extra\u00eddos mediante la tecnolog\u00eda\u00a0Unique Reach de Google que nos permite determinar a cu\u00e1ntos usuarios \u00fanicos estamos llegando con nuestras campa\u00f1as. Tambi\u00e9n nos proporciona la media de impresiones por usuario y el tiempo de visualizaci\u00f3n y todo ello independientemente del dispositivo utilizado.\u00a0Seg\u00fan Google los datos se actualizan semanalmente para utilizar siempre los m\u00e1s recientes, pero como es l\u00f3gico,\u00a0no nos garantiza el rendimiento final de las campa\u00f1as ya que este depende en gran medida de otros factores como la calidad de los anuncios. A grandes rasgos, el planificador de cobertura es la herramienta perfecta para aquellos que buscan: Llegar a audiencias concretas en m\u00faltiples dispositivos y plataformas. Planificar con precisi\u00f3n la cobertura de sus anuncios de v\u00eddeo en t\u00e9rminos de usuarios \u00fanicos. Planificadores de estrategias que quieren incorporar v\u00eddeo digital en sus planes de medios. \u00bfQu\u00e9 m\u00e9tricas nos ofrece el planificador de cobertura? Entre otras, las m\u00e9tricas m\u00e1s relevantes para el sentido del planificador son: Cobertura de la audiencia objetivo: n\u00ba de personas dentro de la audiencia objetivo al que esperas llegar con tu plan. Frecuencia media de visualizaci\u00f3n eCPM: el coste por cada mil (CPM) impresiones teniendo en cuenta tu audiencia objetivo Puntos de audiencia objetivo (TRP): los famosos Gross Rating Points (GRP)\u00a0 Coste por punto de audiencia objetivo (CPP): coste total dividido por TRP Poblaci\u00f3n de YouTube: n\u00ba total de personas de tu segmento demogr\u00e1fico objetivo que visitan YouTube a lo largo de 30 d\u00edas. Es importante tener en cuenta que la segmentaci\u00f3n por edad s\u00f3lo puede incluir a mayores de 18 a\u00f1os. Por otro lado, Google admite que puede haber discrepancia entre los datos de distintas herramientas. Esto puede suceder porque la metodolog\u00eda del planificador es diferente a la de otras herramientas, pero esperan solventar esta diferencia con el tiempo. Y vosotros, \u00bfalguno de vosotros ya dispone en su interfaz de Ads del planificador de cobertura? \u00bflo hab\u00e9is probado y os ha resultado de utilidad?\u00a0 \u00a1Contadnos si ten\u00e9is noticias!","og_url":"https:\/\/www.geotelecom.es\/en\/blog\/the-google-ads-coverage-planner\/","og_site_name":"Geotelecom","article_published_time":"2020-01-21T10:48:36+00:00","article_modified_time":"2026-03-16T15:26:03+00:00","twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.geotelecom.es\/blog\/el-planificador-de-cobertura-google-ads\/#article","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/blog\/el-planificador-de-cobertura-google-ads\/"},"author":{"name":"","@id":""},"headline":"Novedades Google Ads: el planificador de cobertura.","datePublished":"2020-01-21T10:48:36+00:00","dateModified":"2026-03-16T15:26:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/el-planificador-de-cobertura-google-ads\/"},"wordCount":789,"commentCount":0,"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/el-planificador-de-cobertura-google-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2020\/01\/shutterstock_182518145.jpg","keywords":["Novedades Google Adwords","Planificador de cobertura","YouTube"],"articleSection":["Google Ads","YouTube"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.geotelecom.es\/blog\/el-planificador-de-cobertura-google-ads\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/blog\/el-planificador-de-cobertura-google-ads\/","url":"https:\/\/www.geotelecom.es\/blog\/el-planificador-de-cobertura-google-ads\/","name":"New Google Ads: the coverage planner. - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.geotelecom.es\/blog\/el-planificador-de-cobertura-google-ads\/#primaryimage"},"image":{"@id":"https:\/\/www.geotelecom.es\/blog\/el-planificador-de-cobertura-google-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2020\/01\/shutterstock_182518145.jpg","datePublished":"2020-01-21T10:48:36+00:00","dateModified":"2026-03-16T15:26:03+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/blog\/el-planificador-de-cobertura-google-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/blog\/el-planificador-de-cobertura-google-ads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.geotelecom.es\/blog\/el-planificador-de-cobertura-google-ads\/#primaryimage","url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2020\/01\/shutterstock_182518145.jpg","contentUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2020\/01\/shutterstock_182518145.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/blog\/el-planificador-de-cobertura-google-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"Novedades Google Ads: el planificador de cobertura."}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/www.geotelecom.es\/en\/blog\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=5857"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5857\/revisions"}],"predecessor-version":[{"id":5858,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/posts\/5857\/revisions\/5858"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=5857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/categories?post=5857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/tags?post=5857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}